Saif Altimimi
Karan Bhangui
Gabriel Chan
Jamie Wang
Our Vision
NoteWagon’s mission is to improve individual education
experiences by accommodating diverse learning styles.
We are building a peer learning platform that rewards
users for contributing to this education ecosystem,
inherently spreading their expertise to the World.
NoteWagon will increase knowledge transfer efficiency,
reward studious behaviour, and give precise insights
on course content.
E-learning is broken
1. Learning tools available to students are mediocre or
non-existent
2. School-endorsed platforms do not provide incentive
for students to participate in collaborative learning nor to
help their classmates
3. Learning is isolated within a given classroom, and
limited to a single teaching style and limited diversity in
resources
The Solution
NoteWagon provides a user-friendly platform for students to
share course content and integrate their social accounts.
They can interact with classmates, share original academic
content, and get answers from students around the world.
Through gamification and a tangible rewards system,
students are encouraged to dedicate their time and
knowledge in helping their peers succeed.
Market Analysis
19 million students
Online Education is a
in post-secondary $34B Industry in 2011
in North America
North American undergrads
have on average
15.2 million students $60B+ in purchasing power
are in undergraduate
Undergrad enrollment
is growing at 3% but
online course enrollment
1.1 million undergrads is growing at over 30% in 2011
in Southern Ontario
and New England
Online advertising
is growing at 15%+ per year
Revenue Model
Revenue / Member / Year
Current (Year 1~2)
$4.25 Document Sales
50% gross margins when students purchase study materials
85% Commissions
15% Affiliate Earnings Affiliate Commissions
Strategic brand partners with aligned interests:
tutors, textbooks, scholarships, job sites, etc
Revenue / Member / Year
Future (Year 3~5)
$8.65 Sale of Data
Crowd-sourced data pertaining to courses & user documents.
35% Commissions Anonymized customer data and use patterns.
10% Affiliate Earnings
15% Data Sales Rewards & Advertisement
35% Rewards/Ads
Interactive ads embedded into game mechanics fetch over $30CPM.
5% Reserve Ratio
Members earn rewards and coupons by unlocking badges.
Reserve Ratio
Interest earned from securely-held consumer funds.
Data-verified reserve rate and use funds for liquid investments.
One-Year Plan
20k à 300k members by November 2012 NEWS MEDIA
Average Cost 45k Strategic Partnerships
Per Acquisition
65k Viral Social Media and Direct Traffic
$0.55 55k Web Ads (mostly Facebook and Adwords)
45k Viral Customer Referrals Canadian Media – October 26th
Achieves 3M views/episode
45k Campus Reps & Promotion
25k organic, search SEO and Free Media STRATEGIC PARTNERS
January 2012 – Targeted emails and promotions via
Strategic Partners to the 5 key regions: Boston, Pittsburgh,
Tennessee, Michigan, Southern Ontario
March 2012 – Use data from 5-region trial to structure
appropriate terms for September blast for all of North America
September 2012 – Email blasts and affiliate ads promoting
NoteWagon sent to 2M+ students
Cash Flow and Burn Rates
Today Post-Investment
(8-10 month window until Series A Round)
$55k Cash Balance $500k Seed Round Raise
$20k Monthly Burn Rate $45k Total Monthly Burn Rate
$60k Convertible Note Option Breakdown
(from current investors) $20k compensate 4 software engineers
$10k customer acquisition
$15k servers, office, travel,
4 founders’ salaries, etc.
Result: Result:
Biggest note sharing Premier destination for
website in Canada North American students
Management Team
Saif Altimimi, CEO
Founder, RecentlyDivorced
4 years sales & marketing & fundraising
Karan Bhangui, Lead Engineer
Founder, MyCampus; Engineer at Yahoo!
9 years software engineering in web dev
Gabriel Chan, Product Design & Operations
Founder, ThinkPanda
9 years tech startup experience
Jamie Wang, Finance & Business Development
! HBA, Richard Ivey SB Alumnus
4 years sales, finance, and management
Advisory Team
Joe Lonsdale
Founder, Palantir; Founder/CEO, Addepar
Decade of creating and investing in revolutionary technology companies in SV
Amra Tareen
Founder/CEO, Allvoices; Partner, Sevin Rosen Funds
Expert in communication infrastructure and next gen telecom in SV
Michael Hyatt
Founder/CEO, BlueCat Networks; Founder/CEO, Dyadem International
Proven high-tech entrepreneur in Toronto specializing in late stage growth
Prof. Larry Smith
Founder/CEO, Essential Economics; Professor, Economics (U of Waterloo)
Rockstar Prof and early advisor to BlackBerry product of RIM Ltd
Contact us
saif@notewagon.com
+1.519.240.1127
karan@notewagon.com
+1.647.385.6800