Doing Business on the Cloud is Lowering the Barrier for Business women by ApptivoAptivo


									Doing Business on the Cloud is Lowering the Barrier
for Business women
Traditionally, the word “entrepreneur” is associated with men. Times have changed and there are
many women entrepreneurs today. With the advent of the Internet and its technology, there are
equal opportunities for both men and women who have entrepreneurial skills. However, it is up
to you to tap the power of the Internet. Whatever may be the nature of your business (online or
offline), if you are ready to tap the essence of the Internet it will not only boost your business,
but also will prove to be very
cost effective. In the present scenario, a technologically focused approach to business will be the
key to success. According to a research from Gartner, a consulting and analysis firm, the
worldwide cloud computing market will reach $150.1 billion by 2013.

“I know that there are men who promote men and trust men more than they trust women.” On
the Internet, it is different. “It is less reliant on the old boys’ network,” This is what Jessica
Moore and Alexia Inge, the founders of have to say respectively about the
advanced features of Internet technologies.

Not many women entrepreneurs are comfortable with the Internet technologies.
Businesswomen should be aware that cloud computing is the latest business trend and is
currently the key component of many small/medium/large businesses’ flexible work
arrangements. It is worth mentioning that online storage and Internet-based software are the
newest business movement to leverage the workplace efficiency.

“Cloud computing really is accessing resources and services needed to perform functions with
dynamically changing needs. An application or service developer requests access from the cloud
rather than a specific endpoint or named resource,” as defined by Cloud Computing Journal

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Cloud Computing Makes it Easier for Women Entrepreneurs to Conduct Business

The women entrepreneurs must understand that whatever the nature of the business non-IT or IT,
you take your business to great heights by introducing cloud computing. Cloud computing allows
women to work from home. Here are few reasons why doing business on the cloud will help
lower the barrier for you.

Cost Effectiveness – For instance, if you are conducting business on a shoe-string budget, you
will not be able to upgrade your software and hardware from time to time because it is simply
not feasible. However, if your business uses cloud technology, you will be using the upgraded
version of the software because the cloud vendor will take the responsibility of upgradation. By

© 2011 Apptivo Inc. All rights reserved.
conducting business on the cloud, you will be able to afford services such as real-time
communication, file-sharing, sales tracking, advertisement campaigns and many more.

Anytime and Anywhere Accessibility – Remember, if the nature of your business requires you
to travel frequently, traditionally, you would have to carry your paper files or the external storage
devices that contain the required files with you. Cloud-based services are available for you
always. All that you need is a good Internet connection, a laptop, tablet or a mobile phone.

Cloud-based Service is Quantifiable – As a businesswoman, you would keep an eye on the
amount spent on software upgrades. It is high time you realized that software upgradation is a
thing of the past. When you are conducting business on cloud, the cloud vendor will upgrade the
services and it will be made immediately available to all users. Not only that cloud-based
services are scalable, you pay only for the services that you use. You can upgrade or downgrade
the services as per your business requirement.

Real-time Collaboration – Cloud computing allows you to compete with business houses run
by men and also with multinational corporations. Real-time collaboration is possible with cloud
computing. The documents that are stored online can be accessed by anyone involved in your
business. You can also set access privilege to the online files and this allows the users to work
with only information pertaining to them. You can also reach out to resources across the globe.
You can employ quality people from around the world, thereby making your business cost
effective and efficient.

Before you get started with cloud computing, get the opinion of a reputed IT consultant who has
hands on experience in enterprise-wide cloud computing. You should evaluate the functions that
operate best in the cloud and the one that is within your budget. Discuss the security protocols
and back up plans with your service provider. Remember, cloud computing is as much for
women entrepreneur as for businessmen.

Maya Pillai is passionate about helping small businesses and professionals. She is a blogger for Apptivo's
Small Business University.

© 2011 Apptivo Inc. All rights reserved.

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