Structure Trophy Holding by yaosaigeng

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									         Introduction




August
2007
            Company introduction

      Combining 7 successful and well-known brands,

      HOLDING TROPHY continues to grow and to use

   the brands’ both technical and commercial synergies

       to consolidate and to become market leader

for Apparel and Accessories in motorcycle market worldwide




                 Olivier de Roaldès - CEO
Head office in Gennevilliers - France
Warehouse Gennevilliers - France
                             Competences
• Experience over 5 decades in motorcycle market & industry

• Back ground in Professional Motor Racing with SEGURA and BERING

• Focused on domestic + international markets

• Extensive range of motorcycle Apparel with different brands covering all
  market needs for multiple 2-wheel user (Touring, City, Roadster and Sport)

• Use the best protective (+Aqua, +Cold, +Crash and Comfort) materials
  according to the latest standards and safety regulations, such as
  Primaloft® and Gore-Tex® materials

• Extensive catalogues and technical sheet support for each brand
                               Competences
• Act and anticipate on new tendencies

• Know-how in each product group and brand

• Continuous quality control (according to advanced QMS) in production
  (supported by our own office Shanghai / PRC), before loading and
  arrival in France before stocking product in warehouse

• Quality failure rate average, less than 0,8 % per model

• Service at all levels: creative, competitive, flexible, efficient and reliable

• Cross cultural and multilingual collaborators
                                Key facts

• HOLDING TROPHY is largest French group in Apparel for motorcycle market

• Market leader (50 % market share) in France

• With its consolidated turnover HOLDING TROPHY belongs to Top 5 Europe

• HOLDING TROPHY brands are sold to over 6.000 outlets worldwide

• Subsidiaries in Italy, Netherlands and UK

• Partnership with major importers in Canada, Greece, Hungary, Portugal,
  Spain, Scandinavia and Switzerland
                                Key facts
• Commercial offices and Central warehouse in Gennevilliers (Paris region)

• Warehouse 8.000 m², 6.500 pallet positions, 25 collaborators

• 3.500 article numbers / 650.000 pcs sold in 2006 / 500.000 pcs in stock

•   Custom made production (BAGSTER and BULLSTER) at 2 sites in France

• Number of collaborators: +/- 250
   – Office, Warehousing, Production, (170x)
   – R&D / buying room (20x)
   – Sales France (30x)
   – Export (30x)
                                        Key facts
• Domestic sales represents 69 % of total turnover group

• Share % turnover per brand:

                              BLH/STT
                        Bullster
                                 8%
                          2%

                 Bagster
                  20%


                                              Bering
                                               55%


                     Segura
                        15%




• HOLDING TROPHY is present in more than 40 countries worldwide
                    Distribution in Europe




= domestic market


= Subsidiary


= Importers


= Target market
                Distribution world wide
Importers:
Austria
Brazil
Canada
Chile
Colombia
Croatia
Czech Republic
Finland
Guadeloupe
Guyana
Greece
Hungary
Island
Japan
Malta
Norway
Poland
Portugal
Russia
Slovenia
Spain
Sweden
Switzerland
Turkey
Venezuela
…. (more to come)
                   Structure HOLDING TROPHY


                                           HOLDING TROPHY
                                               FRANCE


                              TROPHY SHANGHAI




                PLASTEX              DRV                BLH / STT   BAGSTER    API


TROPHY SRL     TROPHY LTD         TROPHY BV
                                                                    BULLSTER
   ITALY     UNITED KINGDOM        BENELUX
                       Our brands:
Apparel :




Bags and Accessories            Screens and Shields




                                Air-Bag
                                System
          Holding Trophy Apparel Segmentation
                                      Top of the Range
                                      HI-TECH Items              « Racers »




                                         Custom and
Textile => road                         Touring Rider    Leather => sport




                                                         Core Market
                                                         Price Range from :
                                                             99 to 199 €

       Commuters and scooters users
                                          First Price
• 1951: Creation of PLASTEX, production of heat-sealed waterproof clothing


• 1992: Birth of BERING brand
  BERING with its mascot “the Polar Bear” is a perfect choice for
  Apparel Wear collection for Bikers


• 1999: Creation of CAMERON, luggage
  adapted for 2-wheels (tank bag, back-pack,
  panniers and saddle bag)
• 2007: BERING remain specialist motorcycle Apparel by excellence with
  the widest range available on the market

   Best value for money in protective clothing, price, quality and style

• Available in all product lines for all use:
   • City
   • Roadster
   • Sport
   • Touring
    Jackets, Touring coats, Coats, Trousers, Superbike combi, Clothing for Kids, Boots and Shoes,
    Rain equipment, Gloves, Cold Killers , Protection Accessories, ..


• Sold in more than 4.000 specialized retail outlets all across the World
1967:   Creation of Racing and Leather clothing SEGURA
        Integral part of Golden Age of Continental Circus
        The most famous French Racers wears Sports-Combi of SEGURA


90’s:   Brand suffers and disappeared in 1999


2002:   Purchase of SEGURA by HOLDING TROPHY


2007:   SEGURA spirit is alive with new attractive
        high-end collection of leather and
        textile clothing
1997:   Launched by Bernard L’Hermite


2005:   Joined HOLDING TROPHY


2007:   BLH stands for design and elegance with a reasonable price level for
        the high street market / suburban 2-wheel user
        Best value for money without comprising safety of 2-wheel user
1984:   Purchased by Jacques Nicolas from Plasti Confection Company
        specialized in slipcovers / beach mattresses and garden furniture


1998:   After nearly 2 decades of internal and external growth the company
        is called BAGSTER


2005:   Market leader in France, Bagster products are bought by 2-wheel user
        all around the world (from USA to Japan)


2006:   Incorporation with HOLDING TROPHY
        Seatster and Comfort Seats, Tank and Seat Covers,
        Rucksack, Helmet bag, Pannier, Laptop case,
        Shoulder and Strap bag, Bum bag, Tail bag,
        Stiffener, Winster Aprons, Aprons & muffs, etc.
• Created in 1969 by SECDEM


• BAGSTER takes over windscreen business of SECDEM in 2005


• Launch of brand BULLSTER: design and manufacture of windscreens, fly
  deflectors and wind shields for all types of motor cycle as well as other
  technical accessories such as head light covers, wind shields for prototype,
  old-timers, race and rally cars, boats and airplane cockpits, ..


• Annual production 20.000 pcs
• Support for R&D department of HOLDING TROPHY GROUP


• Study new protective materials and systems for motorcycle user


• Study reports of French Government (Ministry of Transports and Tourism)
  on transport / automotive accidents


• Comparison protective quality with competing brands
                      Collection:
• Protective Clothing and accessories

• Maintenance tools

• Waterproof and winster aprons

• Seatster and comfort seats

• Tank and seat covers

• Screens, fly deflectors and wind shields

• Luggage and saddle bags
                           Schedule

• Spring / Summer novelties presented at Autumn Trade Shows
  Delivery to wholesaler/dealer period “Feb / Mar / Apr”

• Autumn / Winter presentation to dealers July – October
  Delivery to wholesaler/dealer “Oct / Nov / Dec / Jan”

• Lead time collection from conceptual thinking until final delivery
  to wholesaler / dealer: 9 – 12 months

• Renewal collection: 25 % each year

• Information on discontinued series 6 months ahead
            Materials and System features:

•   Gore-Tex®                      •   Leather
•   Cordura                        •   Softshell
•   3M Scotchlite™                 •   Metalix
•   Thinsulate®                    •   Nylon
•   Hipora®                        • BW Tech
•   Knox™                          •   Schockless Protection CE
                                   •   Water Air Controlled
•   Polartec™
                                   •   Zirtec
•   Adjusting Dynamic Technology
                                   •   Weather Shield Technology
•   Air Dynamic System             •   Lamine Gore
•   Primaloft®                     •   Micro light
•   Armex                          •   Neoprene
•   X’tech
Example of Technical
Product Sheet
               Many thanks for your attention!


If further information is required, please do not hesitate to contact our team:


   HOLDING TROPHY
   4/6 Route du Môle – Darse 2/3 – Bât C46 – CE 208
   92637 Gennevilliers Cedex
   FRANCE
   T: +33 (0)1 41 47 37 37
   F: +33 (0)1 41 47 37 00
   E: exportdpt@plastex.fr

								
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