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					STRATEGIC INTERNET MARKETING WITH IBLS




 Market to an educated, affluent audience of legal and business
professionals, who have high disposable incomes, like to move
  fast, own the latest and greatest, and be ahead of the curve.




                           17310 Redhill Ave, Irvine, CA 92614
                   Telephone 949. 756-0906 | Facsimile 949. 250-0601
                                     www.ibls.com

                                                                       Page 1 
IBLS.com                                                                                        Advertiser Value Proposal



Table of Contents

Overview ............................................................................................................................. 3 
Why IBLS? ......................................................................................................................... 3 
Our Market Opportunity ..................................................................................................... 4 
IBLS at A Glance ................................................................................................................ 5 
Partnerships ......................................................................................................................... 6 
Our Reach ........................................................................................................................... 6 
Front Page Opportunities .................................................................................................... 7 
Internet Law Digital Library Opportunities ........................................................................ 8 
Internet Law E-Books Opportunities .................................................................................. 9 
Global Legal Network Opportunities................................................................................ 10 
Internet Law News Portal Opportunities .......................................................................... 11 
“Ask the Expert” Opportunities ........................................................................................ 12 
Global E-Commerce Council Opportunities ..................................................................... 13 
Online Course Material Opportunities .............................................................................. 14 
Internet Law Blog Opportunities ...................................................................................... 15 
Ad Unit Descriptions ........................................................................................................ 16 
Online Programs ............................................................................................................... 17 
Content Standards ............................................................................................................. 18 



                “An online legal platform for global Internet laws”




                                                                2/18
IBLS.com                                                        Advertiser Value Proposal



Overview

Internet Business Law Services is the leading online authority in keeping everyone who
uses the Internet apprised of the global laws and regulations that affect their online
experience. It empowers business and legal professionals to design successful internet
strategies by bringing them the global knowledge of internet business rules and
regulations written by legal experts around the world.

This proposal contains an overview of the organization, its products and services, and the
specific opportunities to reach IBLS members in highly targeted and relevant ways. Each
section is defined and its main function explained. The overall intent of the proposal is to
establish long-term relationships with advertisers who have beneficial value to our
community.

IBLS has built a system for sourcing, assembling and distributing content on a global
basis and has linked up all activities into a seamless global operation.


With IBLS, 65,400 registered members from nearly 200 countries, can now:

                                                  Participate by accessing and
                                                  providing information and legal
                                                  expertise on any Internet issue.
                                                  Obtain a quick understanding and
                                                  advice on Internet legal issues
                                                  Learn about best practices on topics
                                                  like offshore tax heavens, cyber
                                                  crime… etc
       Save time and money learning about new Internet regulations and
       create adequate Internet business strategy
       Communicate an Internet leadership position through Global E-Commerce
       Council (GECC) founded by IBLS


Why IBLS?

Global Legal Network

The largest international legal network of law firms and attorneys specializing in Internet
law. Charter Partners contribute to the content of IBLS Internet Law Digital Library.

The result: One stop solution for Internet related legal issues, as user does not have to
wade through endless search engine links leading to variety of web sites. Everyone doing
business online is subjected to international exposure and legal regulations. Some of the
legal issues may include:


                                           3/18
IBLS.com                                                        Advertiser Value Proposal



    •   Jurisdictional disputes
    •   Advertising rules and guidelines
    •   Intellectual property protection
    •   Customs regulations                    It would take consultation
    •   E-Commerce Taxation                    with several experts to deal
    •   Consumer protection laws               with all the related issues
    •   Privacy issues
    •   Anti-trust laws
    •   Cyber-crime and online
        torts


Our Market Opportunity


Our three greatest value creators are traffic, content and advertisers. IBLS.com has
considerable traffic and advanced legal resource aggregation technologies, both of which
serve to build a defensible position in the future of Internet Law. Advertisers to IBLS.com
are supplied by direct partnerships, value added programs, and well targeted opportunities.

Our strategy for 2008 and beyond is to continue building market share by growing the
volume of visitors to IBLS.com via search engine marketing, search engine optimization,
syndication, membership and repeat usage. The company also intends to continue to
develop and enhance its many Internet Legal resources and expert involvement.

IBLS.com will continue to partner with advertisers in the future. In an effort to build a
direct advertiser base, the company recently began developing new products for
advertisers in order to obtain all three value creators. IBLS.com believes that developing
all three value creators will deliver the best long-term growth for the company's business
and add the greatest overall community value over time.



                              •   Premium content
                              •   Highly targeted audience
                              •   Generate qualified leads
                              •   Industry professionals
                              •   Tradeshow and conference sponsorship opportunities



        The “Law Firm Technology Leadership Study” commissioned by ALM
        found that law firms represent a $2.5 billion opportunity for technology
                           marketers over 12 month period.



                                           4/18
IBLS.com                                     Advertiser Value Proposal



IBLS at A Glance


      Median Age           45 

      Male                 65% 

      Female               35% 

      Average HHI          $110,000 

      Total Members        64,000 

      Countries            200 


      Highest average      Tuesday 
      traffic day 

      Average page         2 pages 
      views per visit 

      Busiest daily        Mornings 
      period 

      Highest traffic      News portal 
      page 

      Average length of    1 Minute 
      visit 



      Monthly Page         500,000 
      Views 

      Monthly              1.5M 
      Impressions 

      30 day unique        30,000 
      audience 

      Registered           64,000 
      members 

                            



                                      5/18
IBLS.com                                          Advertiser Value Proposal




                                    [  Ultimate Online Destination     ]
Partnerships




Our Reach




     •     Legal professionals
     •     Business professionals
     •     Government officials



                                    6/18
              IBLS.com                                       Advertiser Value Proposal




              Front Page Opportunities




Leaderboard
Rotation
                                                                                         Leaderboard
                                                                                         Rotation




                                                                                         Educational
                                                                                         Sponsorship


Category
Sponsorship

                                                                                         Global E-
                                                                                         Commerce
                                                                                         Council
                                                                                         Sponsorship




                                                                                         Product
                                                                                         Insertion




Portal
Sponsorship

                                          Featured Article
                                          Sponsorship




                                         7/18
              IBLS.com                                                           Advertiser Value Proposal




              Internet Law Digital Library Opportunities


Leaderboard                                                                                                  Leaderboard
Rotation                                                                                                     Rotation




                                                                                                             Educational
                                                                                                             Sponsorship



   Category
   Sponsorship
                                                                                                             E-Commerce
                                                                                                             Council
                                                                                                             Sponsorship




                                                                                                             Product
                                                                                                             Insertion




Portal                                  Featured              Featured Article
Sponsorship                             Contributor           Sponsorship
                                        Sponsorship




                    A database of original, copyrighted editorials and commentaries written by
                    IBLS legal editors and Charter Partners ( more than 400 top-tier global law firms
                    from 56 countries, experts in Internet and E-Commerce Law)

                    The information represents the latest changes in the regulation of Internet and E-
                    Commerce from around the world presented in summarized and Q&A format,
                    written in business language, allowing instant business application.

                    Content is indexed, categorized and cross referenced in 68 business categories
                    based on NAICS codes as well as 157 legal categories for easy search


                                                       8/18
               IBLS.com                                                       Advertiser Value Proposal




               Internet Law E-Books Opportunities




                                                                                                          Educational
                                                                                                          Sponsorship
Product
Insertion




Expert/ Blog
insertion




                                                          Product Insertion




                     Internet Law E-Books Series is a concentration of the most relevant information
                     on e-commerce and Internet laws and regulations around the world.

                     Conveniently divided in sections consisting of articles on specific topics,
                     supplemented with links to the sources of law and regulations, e-Books provide
                     an excellent and quick resource of knowledge on Internet and e-commerce issues
                     and applicable principles of law.

                     Electronically accessed supplemental materials are provided to enhance a
                     dynamic informative process. E-Books are conveniently accessible online or
                     through a downloadable version. A pocket size version of eBooks is also available.




                                                       9/18
              IBLS.com                                               Advertiser Value Proposal




              Global Legal Network Opportunities


Leaderboard                                                                                      Leaderboard
Rotation                                                                                         Rotation




                                                                                                 Educational
                                                                                                 Sponsorship




Category                                                                                         E-Commerce
Sponsorship                                                                                      Council
                                                                                                 Sponsorship




                                                                                                 Product
                                                                                                 Insertion




Portal
Sponsorship


                                              Featured Contributor
                                              Sponsorship




                                             10/18
            IBLS.com                                                         Advertiser Value Proposal


            Internet Law News Portal Opportunities




Product
Insertion




                                                                                                         Expert/ Blog
                                                                                                         Insertion




                             Featured
                             Contributor
                             Sponsorship
                                                          News Syndication
                                                          Partner




               •   More than ½ million page-views per month




                                                  11/18
            IBLS.com                                                   Advertiser Value Proposal


            “Ask the Expert” Opportunities




                                                                                                    Expert/ Blog
                                                                                                    Insertion
Product
Insertion




                                                                                                    Directory
                                                                                                    Partners




               •   A platform for discussion, questions, answers, comments on legal issues
                   concerning today’s online world.

               •   For attorneys, business people, public officials, entrepreneurs, consumers ...
                   everyone interested in and/or concerned with global Internet and E-Commerce to
                   discuss current legal issues .




                                                   12/18
        IBLS.com                                                     Advertiser Value Proposal


        Global E-Commerce Council Opportunities




Directory
Advertisers




                                                Featured Presenter
                                                Sponsorship



                        Expert/ Blog                                 Product Insertion
                        Insertion




              IBLS has gained the highest respect of the international business and legal
              community as a leader in Internet and E-Commerce law. Such visibility is in part
              a result of the formation of the Global E-Commerce Council (founded October
              2003)

                               IBLS Global E-Commerce Council represents a knowledge
                               community of E-Law specialists who are actively shaping the
                               future of E-commerce from both a regional and international
                               perspective.

                           •   IBLS’ premier event is Annual Global E-Commerce Summit.
                               This exclusive gathering brings together speakers from various
              key international governmental organizations and C-Level executives, influential
              in shaping the evolution of E-Commerce structure.




                                                13/18
          IBLS.com                                                        Advertiser Value Proposal


          Online Course Material Opportunities



Leaderboard                                                                                     Leaderboard
Rotation                                                                                        Rotation




                                                                                                Educational
                                                                                                Sponsorship



 Category
 Sponsorship
                                                                                                E-Commerce
                                                                                                Council
                                                                                                Sponsorship




                            Featured Institution           Featured Program                     Product
                            Sponsorship                    Sponsorship                          Insertion




                                                   14/18
IBLS.com                                  Advertiser Value Proposal


Internet Law Blog Opportunities




                                                                       Educational
                                                                       Sponsorship




                                                                        Product
                                                                        Insertion




                         Featured
                         Contributor
                         Sponsorship




                                                        Pay Per Post Blogging




                                                               Blog
                                                               Syndication




                                  15/18
IBLS.com                                                      Advertiser Value Proposal


Ad Unit Descriptions


Ad Unit                Description              Location               Creative
Type                                                                   Specifications
Blogroll             Paid inclusion of blog     Internet law blog
                     links
Category Sponsorship Advertiser attribution     Front page; Internet
                     logo and link of           law digital library
                     specific categories or     page, global legal
                     entire directory           network page;
                                                Online course
                                                material page
Directory Partners     Relevant Directory       Ask the Expert
                       members                  page; Global E-
                                                Commerce Council
Educational            Advertiser links to      Front page; Internet
sponsorship            education programs       law digital library
                       or knowledge based       page; Internet law
                       learning                 E-Book page; global
                                                legal network page;
                                                Online course
                                                material page;
                                                Internet law blog
Expert/ Blog insertion Product specific or      Internet law E-Book
                       contextual subject       page; Internet law
                       related blog postings    news portal; Ask the
                                                Expert page; Global
                                                E-Commerce
                                                Council; Internet
                                                law blog
Featured Article       Syndicated advertiser    Front page; Internet
Sponsorship            content highlighted      law digital library
                       for a specific period    page
                       of time
Featured Contributor   Contributing             Internet law digital
Sponsorship            advertiser profile       library page;
                                                Internet law news
                                                portal
Featured Institution   Logo and link to         Online course
Sponsorship            directory profile page   material page
Featured Presenter     Logo and web link of     Global E-Commerce
Sponsorship            featured member          Council
Featured Program       Description and link     Online course
Sponsorship            to featured program      material page



                                        16/18
IBLS.com                                                         Advertiser Value Proposal


Global E-Commerce       Rotational timed           Front page; Internet
Council                 advertiser                 law digital library
Sponsorship             sponsorship                page; global legal
                                                   network page;
                                                   Online course
                                                   material page
Leader board            Advertiser                 Front page; Internet
                        impressions, in            law digital library
                        shared rotation, either    page, global legal
                        two quadrants or one       network page;
                        main section               Online course
                                                   material page
News Syndication      Sponsorship of news;         Internet law news
Partner               original or syndicated       portal
Pay Per Post blogging Paid, membership or          Internet law blog
                      per post, content
                      generation
Portal Sponsorship    Paid link inclusion in       Front page; Internet
                      the legal portal             law digital library
                      section                      page, global legal
                                                   network page
Product Insertion       Advertiser featured        Front page; Internet
                        product                    law digital library
                                                   page; Internet law
                                                   E-Book page; global
                                                   legal network page;
                                                   Internet law news
                                                   portal; Ask the
                                                   Expert page; Global
                                                   E-Commerce
                                                   Council; Online
                                                   course material
                                                   page; Internet law
                                                   blog


Online Programs

MICROSITE

       DESCRIPTION
       Advertisers can now own real estate on IBLS.com through a Microsite
       Sponsorship. This co-branded area is accessible through various campaign ad
       units. Excellent for branding, a Microsite typically yields click-through rates two
       to three times the industry standard.



                                           17/18
IBLS.com                                                       Advertiser Value Proposal


      CONTENT SPONSORSHIP
      Content supplied by client or written by IBLS’s editorial staff.

      ADVERTORIAL
      Client uses co-branded area for product promotion.

      RESOURCE CENTER
      An interactive workshop centered around a theme complementary to the client’s
      objective.


NEWSLETTER

      DESCRIPTION
      Enjoy direct response from the business community through IBLS.com. Our opt-
      in weekly newsletters provide a powerful opportunity to reach a targeted and
      highly responsive audience.

      SUBSCRIPTION
      100% OPT-IN
      The opt-in subscription process ensures that recipients have indicated an interest
      in receiving more information on a particular legal topic—a great vehicle for
      highly targeted direct response.



Content Standards

      ANIMATED
      File size must be less than 39K
      For all ad units, maximum of 4 loops

      RICH MEDIA
      All rich media accepted.

      THIRD-PARTY SERVED
      All third-party ads accepted.

      RATES
      IBLS.com rates are net cost per thousand (cpm) impressions or subscription based

      CONTACT INFORMATION
      Greg Bozigian
      gbozigian@relevantads.com




                                         18/18

				
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Description: This is an example of strategic internet marketing. This document is useful for studying strategic internet marketing.