STRATEGIC INTERNET MARKETING WITH IBLS
Market to an educated, affluent audience of legal and business professionals, who have high disposable incomes, like to move fast, own the latest and greatest, and be ahead of the curve.
17310 Redhill Ave, Irvine, CA 92614 Telephone 949. 756-0906 | Facsimile 949. 250-0601 www.ibls.com
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IBLS.com
Advertiser Value Proposal
Table of Contents
Overview ............................................................................................................................. 3 Why IBLS? ......................................................................................................................... 3 Our Market Opportunity ..................................................................................................... 4 IBLS at A Glance ................................................................................................................ 5 Partnerships ......................................................................................................................... 6 Our Reach ........................................................................................................................... 6 Front Page Opportunities .................................................................................................... 7 Internet Law Digital Library Opportunities ........................................................................ 8 Internet Law E-Books Opportunities .................................................................................. 9 Global Legal Network Opportunities................................................................................ 10 Internet Law News Portal Opportunities .......................................................................... 11 “Ask the Expert” Opportunities ........................................................................................ 12 Global E-Commerce Council Opportunities ..................................................................... 13 Online Course Material Opportunities .............................................................................. 14 Internet Law Blog Opportunities ...................................................................................... 15 Ad Unit Descriptions ........................................................................................................ 16 Online Programs ............................................................................................................... 17 Content Standards ............................................................................................................. 18
“An online legal platform for global Internet laws”
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Advertiser Value Proposal
Overview
Internet Business Law Services is the leading online authority in keeping everyone who uses the Internet apprised of the global laws and regulations that affect their online experience. It empowers business and legal professionals to design successful internet strategies by bringing them the global knowledge of internet business rules and regulations written by legal experts around the world. This proposal contains an overview of the organization, its products and services, and the specific opportunities to reach IBLS members in highly targeted and relevant ways. Each section is defined and its main function explained. The overall intent of the proposal is to establish long-term relationships with advertisers who have beneficial value to our community. IBLS has built a system for sourcing, assembling and distributing content on a global basis and has linked up all activities into a seamless global operation.
With IBLS, 65,400 registered members from nearly 200 countries, can now: Participate by accessing and providing information and legal expertise on any Internet issue. Obtain a quick understanding and advice on Internet legal issues Learn about best practices on topics like offshore tax heavens, cyber crime… etc Save time and money learning about new Internet regulations and create adequate Internet business strategy Communicate an Internet leadership position through Global E-Commerce Council (GECC) founded by IBLS
Why IBLS?
Global Legal Network The largest international legal network of law firms and attorneys specializing in Internet law. Charter Partners contribute to the content of IBLS Internet Law Digital Library. The result: One stop solution for Internet related legal issues, as user does not have to wade through endless search engine links leading to variety of web sites. Everyone doing business online is subjected to international exposure and legal regulations. Some of the legal issues may include:
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Advertiser Value Proposal
• • • • • • • • •
Jurisdictional disputes Advertising rules and guidelines Intellectual property protection Customs regulations E-Commerce Taxation Consumer protection laws Privacy issues Anti-trust laws Cyber-crime and online torts
It would take consultation with several experts to deal with all the related issues
Our Market Opportunity
Our three greatest value creators are traffic, content and advertisers. IBLS.com has considerable traffic and advanced legal resource aggregation technologies, both of which serve to build a defensible position in the future of Internet Law. Advertisers to IBLS.com are supplied by direct partnerships, value added programs, and well targeted opportunities. Our strategy for 2008 and beyond is to continue building market share by growing the volume of visitors to IBLS.com via search engine marketing, search engine optimization, syndication, membership and repeat usage. The company also intends to continue to develop and enhance its many Internet Legal resources and expert involvement. IBLS.com will continue to partner with advertisers in the future. In an effort to build a direct advertiser base, the company recently began developing new products for advertisers in order to obtain all three value creators. IBLS.com believes that developing all three value creators will deliver the best long-term growth for the company's business and add the greatest overall community value over time.
• • • • •
Premium content Highly targeted audience Generate qualified leads Industry professionals Tradeshow and conference sponsorship opportunities
The “Law Firm Technology Leadership Study” commissioned by ALM found that law firms represent a $2.5 billion opportunity for technology marketers over 12 month period.
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Advertiser Value Proposal
IBLS at A Glance
Median Age Male Female Average HHI Total Members Countries
45 65% 35% $110,000 64,000 200
Highest average traffic day Average page views per visit Busiest daily period Highest traffic page Average length of visit
Tuesday
2 pages
Mornings
News portal
1 Minute
Monthly Page Views Monthly Impressions 30 day unique audience Registered members
500,000
1.5M
30,000
64,000
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[
Partnerships
Ultimate Online Destination
]
Our Reach
• • •
Legal professionals Business professionals Government officials
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Front Page Opportunities
Leaderboard Rotation
Leaderboard Rotation
Educational Sponsorship Category Sponsorship Global ECommerce Council Sponsorship
Product Insertion
Portal Sponsorship Featured Article Sponsorship
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Internet Law Digital Library Opportunities
Leaderboard Rotation
Leaderboard Rotation
Educational Sponsorship
Category Sponsorship E-Commerce Council Sponsorship
Product Insertion
Portal Sponsorship
Featured Contributor Sponsorship
Featured Article Sponsorship
A database of original, copyrighted editorials and commentaries written by IBLS legal editors and Charter Partners ( more than 400 top-tier global law firms from 56 countries, experts in Internet and E-Commerce Law) The information represents the latest changes in the regulation of Internet and ECommerce from around the world presented in summarized and Q&A format, written in business language, allowing instant business application. Content is indexed, categorized and cross referenced in 68 business categories based on NAICS codes as well as 157 legal categories for easy search
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Internet Law E-Books Opportunities
Educational Sponsorship Product Insertion
Expert/ Blog insertion
Product Insertion
Internet Law E-Books Series is a concentration of the most relevant information on e-commerce and Internet laws and regulations around the world. Conveniently divided in sections consisting of articles on specific topics, supplemented with links to the sources of law and regulations, e-Books provide an excellent and quick resource of knowledge on Internet and e-commerce issues and applicable principles of law. Electronically accessed supplemental materials are provided to enhance a dynamic informative process. E-Books are conveniently accessible online or through a downloadable version. A pocket size version of eBooks is also available.
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Global Legal Network Opportunities
Leaderboard Rotation
Leaderboard Rotation
Educational Sponsorship
Category Sponsorship
E-Commerce Council Sponsorship
Product Insertion
Portal Sponsorship Featured Contributor Sponsorship
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Internet Law News Portal Opportunities
Product Insertion
Expert/ Blog Insertion
Featured Contributor Sponsorship News Syndication Partner
•
More than ½ million page-views per month
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“Ask the Expert” Opportunities
Product Insertion
Expert/ Blog Insertion
Directory Partners
• •
A platform for discussion, questions, answers, comments on legal issues concerning today’s online world. For attorneys, business people, public officials, entrepreneurs, consumers ... everyone interested in and/or concerned with global Internet and E-Commerce to discuss current legal issues .
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Global E-Commerce Council Opportunities
Directory Advertisers
Featured Presenter Sponsorship
Expert/ Blog Insertion
Product Insertion
IBLS has gained the highest respect of the international business and legal community as a leader in Internet and E-Commerce law. Such visibility is in part a result of the formation of the Global E-Commerce Council (founded October 2003) IBLS Global E-Commerce Council represents a knowledge community of E-Law specialists who are actively shaping the future of E-commerce from both a regional and international perspective. IBLS’ premier event is Annual Global E-Commerce Summit. This exclusive gathering brings together speakers from various key international governmental organizations and C-Level executives, influential in shaping the evolution of E-Commerce structure. •
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Online Course Material Opportunities
Leaderboard Rotation
Leaderboard Rotation
Educational Sponsorship
Category Sponsorship E-Commerce Council Sponsorship
Featured Institution Sponsorship
Featured Program Sponsorship
Product Insertion
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Advertiser Value Proposal
Internet Law Blog Opportunities
Educational Sponsorship
Product Insertion
Featured Contributor Sponsorship
Pay Per Post Blogging
Blog Syndication
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Advertiser Value Proposal
Ad Unit Descriptions
Ad Unit Type Blogroll Description Location Internet law blog Front page; Internet law digital library page, global legal network page; Online course material page Ask the Expert page; Global ECommerce Council Front page; Internet law digital library page; Internet law E-Book page; global legal network page; Online course material page; Internet law blog Internet law E-Book page; Internet law news portal; Ask the Expert page; Global E-Commerce Council; Internet law blog Front page; Internet law digital library page Internet law digital library page; Internet law news portal Online course material page Global E-Commerce Council Online course material page Creative Specifications
Paid inclusion of blog links Category Sponsorship Advertiser attribution logo and link of specific categories or entire directory
Directory Partners
Relevant Directory members Advertiser links to education programs or knowledge based learning
Educational sponsorship
Expert/ Blog insertion Product specific or contextual subject related blog postings
Featured Article Sponsorship
Featured Contributor Sponsorship
Syndicated advertiser content highlighted for a specific period of time Contributing advertiser profile
Featured Institution Sponsorship Featured Presenter Sponsorship Featured Program Sponsorship
Logo and link to directory profile page Logo and web link of featured member Description and link to featured program
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Global E-Commerce Council Sponsorship
Rotational timed advertiser sponsorship
Leader board
Advertiser impressions, in shared rotation, either two quadrants or one main section
News Syndication Sponsorship of news; Partner original or syndicated Pay Per Post blogging Paid, membership or per post, content generation Portal Sponsorship Paid link inclusion in the legal portal section Product Insertion Advertiser featured product
Front page; Internet law digital library page; global legal network page; Online course material page Front page; Internet law digital library page, global legal network page; Online course material page Internet law news portal Internet law blog
Front page; Internet law digital library page, global legal network page Front page; Internet law digital library page; Internet law E-Book page; global legal network page; Internet law news portal; Ask the Expert page; Global E-Commerce Council; Online course material page; Internet law blog
Online Programs
MICROSITE DESCRIPTION Advertisers can now own real estate on IBLS.com through a Microsite Sponsorship. This co-branded area is accessible through various campaign ad units. Excellent for branding, a Microsite typically yields click-through rates two to three times the industry standard.
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Advertiser Value Proposal
CONTENT SPONSORSHIP Content supplied by client or written by IBLS’s editorial staff. ADVERTORIAL Client uses co-branded area for product promotion. RESOURCE CENTER An interactive workshop centered around a theme complementary to the client’s objective.
NEWSLETTER DESCRIPTION Enjoy direct response from the business community through IBLS.com. Our optin weekly newsletters provide a powerful opportunity to reach a targeted and highly responsive audience. SUBSCRIPTION 100% OPT-IN The opt-in subscription process ensures that recipients have indicated an interest in receiving more information on a particular legal topic—a great vehicle for highly targeted direct response.
Content Standards
ANIMATED File size must be less than 39K For all ad units, maximum of 4 loops RICH MEDIA All rich media accepted. THIRD-PARTY SERVED All third-party ads accepted. RATES IBLS.com rates are net cost per thousand (cpm) impressions or subscription based CONTACT INFORMATION Greg Bozigian gbozigian@relevantads.com
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