Noble House (PDF) by dfgh4bnmu

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									Canadian Noble House Diamonds
Alluvial Mining 2011
Diamond History
• Diamonds form between 120-200 km or 75-120 miles
  below the earth's surface

• They are the hardest, the most dispersive, and the
  most brilliant of all precious stones

• It takes anywhere between 1 to 3 million years for a
  diamond to naturally form in the ground

               www.NobleHouseDiamonds.com
Diamond Certification
                         • Certification is the determining
                           factor in price and quality of a
                           diamond

                         • Not all certificates are created
                           equal

                         • Some of the most respected labs
                           are the AGS and the GIA

                         • Reputable lab certificates cannot
                           be disputed by 3rd party

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Colour




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Clarity




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Cut




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Light Performance




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New Customers
• 79% of men are well aware of the main criteria
  for judging a diamond and will enter the shopping
  fray with a pre-formed opinion

• The once popular one quarter carat diamond ring
  is too small; most young people now want a half
  carat or larger

              www.NobleHouseDiamonds.com
Diamond Branding




 • Diamonds are precious, invaluable symbols of romance and
   commitment

 • There are more diamond cut design patents being created in the last
   10 years than in the entire previous course of history

                   www.NobleHouseDiamonds.com
The Diamond Industry
• Diamond mines are the most lucrative mines on
  earth.
• Since the 1930s, diamonds above 1 carat have
  increased 15% annually
• The world supply of large, high purity diamonds is
  now exceeded by demand
• High clarity diamonds above three carat increased in
  value over 50% through the great recession
• The price of diamonds fluctuates less than that of
  anything else precious, such as gold
               www.NobleHouseDiamonds.com
Diamond Market Analysis
                    20


                    15


                    10


                     5


                     0
                           2004   2012 @15%   2012 @7%
                                    growth      growth
 Value of Demand (US$bn)    11        14          18
 Value of Supply (US$bn)    11        11          11
Rapaport Pricing 2007 vs. 2010




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Alluvial Mining
• Alluvial diamond mining is completely different from
  kimberlite pipe extraction. Alluvial mines exist in the
  floodplains of kimberlite sources and in river basins,
  where rough diamonds are found on bedrock, in
  gravel, at depths of generally from 3-5 meters.




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Kimberlite Mine




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Mining

Rough Suppliers     $14.8bn Rough
                    Production

  Manufacturer


  Wholesaler         $4.3bn
   Jewellery
  Manufacturer


 Retailer/Online   $19.1bn
                   before markup

                                    $51.2bn Mark up
Consumer           $70.3bn Retail
                   sales
Source to Sale
• Noble House has stakeholders who are successful
  operators at each of these three levels of integration:

 Multiple Alluvial Mines
                                              Noble House
                                               Diamonds

 Manufacturing, Marketing,
        Branding


                                             Top Jewellers in
Carriage Trade Retailers                      North America


                www.NobleHouseDiamonds.com
Why Alluvial Mining?
• Guaranteed yield
• A relatively inexpensive form of mining
• It yields diamonds having the most stable diamond
  crystals and stronger inherent structure than
  kimberlite crystals
• The process presents gold as its bi-product, which
  will offset mining costs


               www.NobleHouseDiamonds.com
Profile
• Noble House is Canada’s first diamond business
  insured federally by the E.D.C. for overseas sales

• Noble House cuts and brands its patented world class
  diamond designs

• Equipped with state of the art diamond cutting
  facilities and master diamond cutters

               www.NobleHouseDiamonds.com
Corporate Vision
• Ensure sustainable Environmental and Fair Trade
  diamond and gold mining
• Canadian made, owned and operated
• Owner operators at all levels of integration
• Multiple alluvial mines in Africa and South America
  mining



              www.NobleHouseDiamonds.com
Goal

  Noble House aims to be the fifth
 source to sale Diamond Company
   supporting Fair Trade mining


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comprehensive source guaranteed
By virtue of source to sale single pipeline that is:

•   Natural and untreated
•   Branded
•   Fair trade
•   Cut and polished into the top of 1% on earth
•   Forever Guaranteed to ensure durability


                 www.NobleHouseDiamonds.com
Fair Trade

Noble House will market fair trade
   diamonds, enabling artisanal
   mines and land owners to be
      partners in profitability

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Factory
          • Canadian Noble Cut Diamonds
            owns and operates a state of the
            art diamond cutting factory

          • Operated by some of Canada's
            finest diamond polishers and
            designers who have worked
            throughout the world

          • With the latest diamond tables,
            bruting machines and a bank of
            traditional saws
Branding

 Noble House strives to offer a future in
  which jewellers and artisans produce
 signature designs which are inspired by
   its new and innovative cutting edge
                diamonds
                Including…
      Tiana™




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        Ariana




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The Noble Star




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     Excalibur




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Diamondiferous Gravel is found on
bedrock at depth of 3-5m

Depth goes from mid river 100
meters in land

Comprises 31 mining concessions
Environmentally benign, because
the flood water each winter
replaces the shore line

This mine is going to use a mobile
dove 150 tone per hour washing
plant that should yield
300 – 500 carats per day run of
mine

2 out of 10 largest diamonds found
within a kilometer from this site
Partners Gain
•   Territorial exclusivity
•   Marketing and brand exclusivity
•   Source to sale marketing cachet
•   World class inventory of premium certified branded
    diamonds




                 www.NobleHouseDiamonds.com
Conclusions
• Opportunities are there for a value-added
  diamond industry in Canada
• Mining to retail
• Vertical integration = essential
• Size matters (we cannot nor should we compete with
  Mumbai)
• Branding = essential
Questions?
                 Stephen Ben-Oliel, G.G.
                        President
              Canadian Noble House Diamond

                     Tel: 604.731.5711
                    Fax: 604.266.6315
                 Toll Free: 1.877.685.4377

                         Email:
             Stephen@noblehousediamonds.com
                          Web:
              www.NobleHouseDiamonds.com

								
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