ANGELA MORTIMER by cuiliqing

VIEWS: 14 PAGES: 18

									     “ANGELA MORTIMER”
                    Best in France project


Team 12 – January 2004 Intake
Emmanuel Nedelec
Gonzalo Ferrer
Joy Jaillon
Philippe Gillet
Shuyo Yamamoto
                                Slide No.    1
    Overview of the presentation

•   Company description
•   Services, clients, and competitors
•   Why did the company come to Europe?
•   Why did the company come to France?
•   Do company values fit the French
    culture?
•   Constraints in France
•   Adaptation to France
•   Key benefit of being in France
•   Essential success advice
                                   Slide No.   2
     Company services


– Dedicated to recruitment of Highly-
  qualified Secretaries and Personal
  Assistants
– Do more than just fill a position,
  match company dynamics
– Services provided in France are the
  identical to those provided in the
  U.K

                              Slide No.   3
  Description of the company

• Angela Mortimer Plc (UK)
  – Setup in 1976 by John & Angela
    Mortimer
  – 1997 - Acquired “Femmes & Carrières”
    (France)
  – Acquired “Excel Careers” (Belgium)
  – 2003 - Angela Mortimer nominated as
    the “European Woman Entrepreneur” of
    the year

                                  Slide No.   4
 Description of the company

• Turnover (M Pounds) :
     - UK: 38
     - France: 5.7 (15%)
• Employees:
     - All: 350
     - Europe (except UK): 30
• Locations:
     - UK: 6
     - France: 2
     - Belgium: 2
                                Slide No.   5
        Company’s clients
• Two kind of clients:
  – Candidates
  – Customers
• Two dedicated brochures:
  – “Aim higher” for the candidates
  – “You are who you employ” for the
    companies
• Two different objectives
  – Develop candidates and their career
  – Do more than just fill a position, match
    company dynamics
                                      Slide No.   6
 Company’s key competitors


• Michael Page
  – Secretary and assistant division
• TM International
  – Remains a small setup
• Others
  – Less dedicated to assistants


                                Slide No.   7
   Why did the company come
    to International markets ?
• Company’s approach to international
  growth
  – Creation of a new product (recruitment for
    multilingual PAs, secretary and expatriates)
  – Decision to change the UK organization and
    move to the European market
• Need arised from customers in France
  – 1997: UK biggest clients going to Paris and
    requesting English PAs
• Opportunistic issue in Belgium
  – Sell-off business …
                                       Slide No.   8
 Why did the company come
        to France ?

• Why was France a key target location ?
  – 1st : Needs came from customers
  – 2nd : David Mele’s cultural understanding
          and initiative
  – 3rd : Geographically close to U.K


• How did it come to France ?
  – “Femmes & Carrières” acquisition in 1997

                                     Slide No.   9
French presence’s strength


– Better satisfaction of client
  demand
– Higher credibility on the European
  market
– Increased synergy between
  countries
  • UK, France, Belgium


                              Slide No. 10
  Company’s values versus
      French culture
• Organization
  – Flattened organization (leadership) vs.
    Hierarchical organization (management)
• HR management
  – UK :
     • the company makes customers’ HR “shine”
     • HR Managers highlight candidates’ potential
  – France :
     • the company has been considered an HR
       competitor by its customers
     • HR Managers highlight diploma and CVs
                                          Slide No. 11
  How did the company instill
its values in the French unit ?

• Changed local management
  team
• Maintained its own values
• Constant training on leadership
  and empowerment (provided by
 either Angela, John or David)
• Focused on career development

                                 Slide No. 12
   Constraints in France
– Bureaucracy
– Little help for small enterprises by the
  government
– Little flexibility from the baking and
  financing organizations ; required cash and
  guarantees
– Difficult to find people with leadership
  qualifications
– Many legislation procedures
– Protection of employees
– Difficult to build team outside office hours

                                     Slide No. 13
     Adaptation to France
By implementing UK methods…

• Recruitment/Selection
   – Action-oriented profiles vs. status-oriented
• Compensation
   – Stick to U.K policies “You are what you earn”
     (i.e. based on results)
• Management Development
   – Choose young graduates and make them grow
   (assistant -> junior/senior consultant -> leader)
• Motivation
   – Through empowerment
   – Very low turnover

                                             Slide No. 14
    Key benefits of being in
           France
• Company Image
  – Uplift the Company’s product offer (UK to Pan-
    European)
  – Customer demands for cultural adaptation of
    product(s)

• Market Potential
  – Product penetration

• Return on investment
  – Good (ROI 25%)



                                           Slide No. 15
       Essential advices

• Before coming to France
  – Do not come and start from scratch !
  – Learn about French culture and regulations
    before coming

• Adaptation while in France
  – Do not be global, be local

• Future investments in Europe
  – Stick to your company values



                                          Slide No. 16
 Company’s contacts
• David Mele
  – Managing Director of International Operations
    (Angela Mortimer - UK)
  – Managing Director (Femmes et Carrières - FR)
  – E-mail: d.mele@amlanguagerecruitment.com
  – Mobile: 00 44 77 68 08 22 44
• Susanne Stott
  – Team Leader (Femmes et Carrières - FR)
  – E-mail: s.stott@femmesetcarrieres.com
  – Mobile: 00 33 6 22 16 71 52


                                           Slide No. 17
Thank You



   Slide No.   18

								
To top