2011 SDMS Annual Conference Exhibitor Prospectus

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					2011 SDMS Annual Conference Exhibitor Prospectus
September 22 – 25, 2011 • Hyatt Regency Atlanta • Atlanta, Georgia
Table of Contents                                                                                                            Letter from the President
Fast Facts................................................1       Act (ADA) .........................................15      Dear Prospective Exhibitors,
Exhibit Rates and Benefits......................2                 Service Kits ......................................15      SDMS is the largest sonography association
Additional Benefits Available…….. .....3                          Exhibitor-Appointed                                        dedicated to all areas and specialties of
Housing & Travel …………………4                                         Contractors (EAC).............................15           sonography! This year’s SDMS Annual
                                                                  Union Labor.....................................15         Conference will be held in Atlanta, GA,
Important Conference Deadlines............5
                                                                                                                             September 22 – 25, 2011 at the Hyatt Regency
Medal Level Corporate Supporters .........6                       Freight Handling Jurisdiction...........15
                                                                                                                             Atlanta. We look forward to seeing you there!
2011 SDMS Annual Conference                                       Insurance.........................................15
Sponsorship Packages ............................8                Liability ...........................................15
                                                                                                                             This exhibitor prospectus contains information
                                                                                                                             about exhibiting, sponsoring and advertising
2011 SDMS Annual Conference                                       Photography and Video Recording ..15
                                                                                                                             opportunities designed to boost your visibility and
Advertising Opportunities ....................13                  Security ...........................................15     provide you with priceless brand exposure. Taking advantage of the sponsorship
Conference Rules & Regulations                                    Subletting .......................................15       and advertising opportunities will help you achieve the greatest return on your
    Exhibit Hall Access ...........................14             Use of the SDMS Logo ......................15              exhibit investment and provide year-round visibility and awareness in the
    Badges ............................................14         Sales ................................................15
                                                                                                                             sonographer’s workplace.
    Cancellation/Reduction                                        Policy on Industry-Sponsored                               In addition to the benefits listed on page 2, we are pleased to offer many more
    of Exhibit Space ...............................14            Social or Educational Events ............15                ways to showcase your products and services in the Sponsorship and Advertising
    Payments ........................................14           Conference Cancellation Policy… ...15                      Opportunities sections of this prospectus.
    Booth Specifications ........................14           SDMS Corporate/Business/Institution                            SDMS provides our Conference registrants with plenty of time to visit every
    Exhibit Installation ..........................14         (CBI) Membership Application .............16                   booth and talk with you about your products and services. In addition to the
    Exhibit Dismantle ............................14          Sponsorship and Exhibit Space                                  Exhibit Hall Opening Reception, all refreshment breaks are held in the Exhibit
    Exhibit Space ...................................14       Application and Contract….................17                   Hall to ensure optimal traffic at your booth.
    Models ............................................14     Advertising Order Form ........................19              This meeting is designed to provide you with the access you need to interact with
    Scanning .........................................15      Floor Plan .............................................20     your prospective customers.
    Americans with Disabilities                               Hotel Reservation Instructions ............21                  The 2011 SDMS Annual Conference is THE meeting for sonographers. Keep
                                                                                                                             Georgia On Your Mind this September in beautiful Atlanta, Georgia! We hope to
                                                                                                                             see you there.
Contacts                                                                                                                     Sincerely,
SDMS Headquarters                                             Exhibitor Services
2745 Dallas Parkway, Suite 350                                Freeman Decorating
Plano, Texas 75093-8730                                       841 Joseph E. Lowery Blvd, NW
Phone: 800-229-9506                                           Atlanta, GA 30318                                              Charlotte Henningsen, MS, RT, RDMS, RVT, FSDMS
FAX: 214-473-8563                                             404-253-6494                                                   SDMS President

Conference, Exhibits,                                                                                                        Conference Management Committee
Sponsors and Advertising
                                                                                                                             Pam Foy, BS, RDMS, FSDMS, Chair          Catherine Rienzo, MS, RT(R), RDMS
Education and Meetings Department
Phone: 800-229-9506                                                                                                          Gail Hadley, RN RVT, FSVU                Janette Wybo, BS, RDMS, RDCS, RVT
Email: exhibitors@sdms.org                                                                                                   Jeffrey Hill, BS, RDCS, FASE             Mani Montazemi, RDMS, Board Liaison
Fast Facts                                       Exhibit Hall Hours
                                                 Thursday, September 22              5:30 pm – 8:00 pm
                                                                                                         Exhibit Dismantle
                                                                                                         Saturday, September 24      4:00 pm – 9:00 pm
                                                 (Exhibit Hall Opening Reception)
                    The Society of Diagnostic                                                            2010 SDMS Annual Conference Statistics
                                                 Friday, September 23                9:00 am – 4:00 pm
                     Medical Sonography          (Closed for lunch from 11:30 am – 12:30 pm)              • Over 1100 participants
                     (SDMS) is the largest
                     professional association    Saturday, September 24              9:00 am – 4:00 pm    • Most SDMS Annual Conference attendees
                                                 (Closed for lunch from 12:00 pm – 1:00 pm)                 visited the Exhibit Hall four or more times
                     in the world representing
                    sonographers. Our                                                                       during the conference.
                                                 Special Evening Events
                  members practice in            Friday Evening SDMS and SDMS                             • Premiere exhibit space for last year’s
every specialty area — Abdomen, Breast,          Foundation Awards Dinner at the                            Exhibit Hall was sold out well in advance
Neurosonography, Obstetrics/Gynecology,          Georgia Aquarium                                           of the conference date.
Vascular, and Adult, Fetal, and Pediatric
                                                 Access to Aquarium Exhibits 5:00 pm – 7:00 pm
Cardiac Sonography— and in every type of
practice setting.                                Dinner in the Oceans                7:00 pm – 9:00 pm        “Thank you for a great first time
                                                 Ballroom at the Aquarium                                     experience. It is obvious that the
SDMS Official Hotel & Exhibit Location:                                                                      SDMS staff and Board of Directors
                                                 Saturday Evening                   8:00 pm – 11:00 pm
Hyatt Regency Atlanta
                                                 SDMS House of Rock                                              appreciate the exhibitors.”
265 Peachtree Street, NE
                                                 Party at the Tabernacle                                            ~2010 SDMS Exhibitor
Atlanta, GA 30303

Tutorials September 22

Exhibits September 22 – 24

Educational Courses September 22 – 25

Exhibit Colors
Drape colors are royal blue and white.

Exhibit Installation
Wednesday, September 21 12:00 pm – 5:00 pm
*by special request only
Thursday, September 22       8:00 am – 3:00 pm
* Exhibits must be set by 3:00 pm

Exhibitor Registration
Wednesday, September 21      4:00 pm – 8:00 pm
Thursday, September 22       7:00 am – 8:30 pm
Friday, September 23         7:00 am – 5:00 pm
Saturday, September 24       7:30 am – 5:30 pm


                                                                                                                                                          1
    Exhibit Rates
    and Benefits                                                                    Exhibit Benefits
                                                                                           (per 10’ x 10’ booth)
    Exhibit Booth Assignment                          • One complimentary three day 2011 Annual             Program & Exhibit Guide (if received before
                                                        Conference Registration, (to receive the            June 1)
    • Exhibit booth space will be assigned on a
                                                        complimentary Registration you must
      first-come, first-served basis. Assignments       submit the Registration Form by August 1)       • Inclusion of company description, website,
      will be based on availability. Every                                                                email and mailing address in the Exhibitor
      effort will be made to accommodate first        • Two complimentary tickets per 10 x 10             Directory on the 2011 SDMS Annual
      choices; priority will be given to the SDMS       booth to the SDMS House of Rock Party             Conference Proceedings CD-ROM (if
      Corporate/Business/Institutional (CBI)            Saturday night at the Tabernacle, (to receive     received before June 1)
                                                        the complimentary tickets, you must RSVP
      members, sponsors and last year’s exhibitors.                                                     • Free on-site badges for exhibit personnel to
                                                        for the Rock Party by August 19)
                                                                                                          the Exhibit Hall
    • A 50% deposit is required with the              • Access to the Thursday Evening Exhibit
      application.                                      Hall Opening Reception                          • Over fourteen hours of Exhibit Hall time with
                                                                                                          six hours of dedicated Exhibit Hall time
    • All applications and payment in full must be    • Posting of company description, website
      received by July 11, 2011.                        hyperlink, email and mailing address in the     • Free chair massage services available in the
                                                        SDMS Virtual Exhibit Hall on the SDMS             Massage Lounge
    • Notification of booth assignments will be
                                                        website                                         • Two Cyber Café locations for free access to
      communicated as applications are processed
                                                      • Inclusion of company description, website,        the Internet
    Exhibit Rates                                       email and mailing address in the on-site        .
    Standard 10’ x 10’ booth       $ 2,000
    Preferred 10’ x 10’ booth      $ 2,200
                                                        * See page 16 for information about Corporate/Business/Institution membership discounts!




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Additional                                          “prospecting” their way around to each booth
                                                    on the card to collect stamps. Once all stamps
                                                                                                          drop charges to the Hyatt Regency Atlanta.
                                                                                                          Current pricing is $2 for under the door, $2.50
Benefits Available                                  are attained, the attendee can enter his/her card
                                                    in a drawing for the Grand Prize. This year’s
                                                                                                          for in the room drop.)

                                                    Grand Prize is an exciting getaway for two            Hotel Dark Channel Advertising*           $2,500
                                                    people. The Grand Prize includes airfare, hotel       You can arrange to have a company video or
                                                    and transfers. The drawing for the Grand Prize        commercial play on all attendees’ televisions
                                                    will be held at the final networking break on         when they turn on the TV in their hotel room.
                                                    Saturday, Sept. 24 at 3:45 pm at the sponsoring       Hotel Room Key Card Advertising*          $3,500
                                                    exhibitor’s booth in the Exhibit Hall. SDMS           (Only One Sponsorship Available – ACT NOW!)
                                                    provides two self-inking stamps per 10’ x 10’         Every attendee will use this key card to ac-
                                                    booth to each participating exhibitor.                cess their room throughout their stay. This is a
                                                                                                          very unique and elegant way to advertise your
                                                                                                          company.

                                                                                                            *SDMS must approve all mailings to the pre
Pre-Conference Attendee List*                $200                                                           and post conference attendees, inserts, TV
This list can be used to send pre-show postcards                                                            advertising, key card advertising, and room
or flyers inviting attendees to stop by your                                                                drops. Pre and Post-Conference mailing lists
booth. A pre-show mailer is a great way to                                                                  are only available to exhibiting companies.
promote booth giveaways. Attendee List
contains mailing address only, SDMS does not
disclose email addresses.
                                                                                                          Additional Tickets Available for Purchase
Post-Conference Attendee List    *
                                             $200     “We love the stamp program, it guarantees           $50    Ticket to the Friday night SDMS and
Get your company literature to attendees while         that all attendees visit our booth and see                SDMS Foundation Awards Dinner at
it’s fresh on their minds. A follow up mailing              our products.” - 2010 Exhibitor                      the Georgia Aquarium
is the best way to turn Exhibit Hall leads into                                                                  (advance purchase only)
sales! Attendee List contains mailing address
                                                    Tote Bag Insert*                            $1,500    $75    Ticket to the Friday night SDMS and
only, SDMS does not disclose email addresses.
                                                    Attendees receive a tote bag to carry conference             SDMS Foundation Awards Dinner at
Pre & Post-Conference Attendee Lists* $350          materials and exhibitor information. Your com-               the Georgia Aquarium
For a discounted price you can purchase both        pany insert will be distributed to all attendees in          (on-site purchase)
lists allowing your company two chances to get      the tote bags. Your company is responsible for        $25    Ticket to the SDMS House of Rock
your products and services in front of potential    providing the insert for each tote bag.                      Party Saturday night at the Tabernacle.
customers in the sonography industry. Attendee
                                                    Room Drop*                                 $1,500     $25    Exhibit Hall Pass
List contains mailing address only, SDMS does
not disclose email addresses.                       Arrange to have your promotional materials
                                                                                                          Note: Ticket prices will increase if purchased
                                                    delivered to Annual Conference attendees
                                                                                                                onsite.
Exhibit Hall “Prospect Card” Spot        $200       who are staying at the Hyatt Regency Atlanta.
Purchase a spot on the SDMS Exhibit Hall            Your materials will be the first thing they see!
“Prospect Card.” Conference attendees will be       (Exhibitor is responsible for payment of room
                                                                                                                                                             3
    Housing & Travel                                      rooms sold out in past years, so make your
                                                          reservations early!
    Conference Dates                                   • Hartsfield-Jackson Atlanta International
    September 22 – 25, 2011                              Airport (ATL) is served by all major airlines
                                                         including Air Canada, Air France, AirTran
    Official SDMS Hotel                                  Airways, Alaska Airlines, American, British
    Hyatt Regency Atlanta                                Airways, Continental, Delta, Frontier, KLM
    265 Peachtree Street, NE                             Royal Dutch Airlines, Korean Air, Midwest,
    Atlanta, GA 30303                                    Spirit Air, United, and US Airways.
    Phone: 404-577-1234                                • TAKE THE TRAIN! The Metropolitan
                                                         Transit Authority (MARTA) Trains run from
    • The SDMS has reserved a special room rate          Hartsfield-Jackson Atlanta International
      of $199 for a single or double occupancy,          Airport to the Hyatt Regency Atlanta (Exit
      plus tax, per night for exhibitors/conference      the Peachtree Center which is located
      attendees.                                         in the Hyatt Regency) and the cost is
    • To take advantage of this special rate, your       approximately $1.50 each way.
      reservations must be made by August 19,          • Shuttle Service is available through the
      2011. Any requests received after this date        Hyatt provided by Atlanta Airport Shuttle
      will be handled on a space/rate available          Connection (ASSC). The cost is $16.50
      basis. To receive the special room rate, you       per person one way/$29 round trip from
      must identify yourself as a SDMS Annual            Hartsfield-Jackson Atlanta International
      Conference exhibitor or attendee.                  Airport to the Hyatt Regency Atlanta.
    • All hotel reservations must be made via            Shuttles run starting at 6:00 am to midnight
      phone at 404-577-1234 or online. You               and leaves every 10 to 40 minutes. Log on to
      can find a link to the reservation page at         the Hyatt website for more information.
      www.sdms.org/meetings. For online hotel          • Taxi fare is approximately $30 (one way)
      reservations, type ‘SDMS’ in the special           from Hartsfield-Jackson Atlanta International
      request area.                                      Airport to the Hyatt Regency Atlanta.
    • All reservations must be guaranteed with         • Parking at the Hyatt Regency Atlanta is
      a major credit card. When you book your            $8 for the first hour and $4.00 to $7.00
      room, one night’s deposit will be charged to                                                       Hyatt Regency Atlanta
                                                         per additional hour and up to $29 for 24
      your card.                                         hours for valet parking. Self-parking is not    The award-winning Hyatt Regency Atlanta
    • The Hyatt Regency requires cancellation at         available. SDMS does not validate parking.      hotel places the treasures of the city at your
      least 24 hours prior to check-in time to avoid                                                     feet. Stroll to top local attractions including
                                                       • For driving directions, please check the        Peachtree Center Mall, Georgia Aquarium,
      cancellation penalties.                            Hyatt Regency Atlanta website at:               Georgia World Congress Center, AmericasMart,
    • You are responsible for securing your hotel        www.atlantaregency.hyatt.com/hyatt/hotels/      CNN Center, Phillips Arena and Georgia Dome.
      reservations. Our room block of hotel              services/maps/index.jsp                         Photo Courtesy of Hyatt Regency Atlanta



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     Important Conference                                                        Local Attractions
                                                                                 Welcome to the Peach State and the wonderful city of Atlanta! There
       Dates & Deadlines                                                         are numerous exciting attractions that Atlanta has to offer from the
                                                                                 fabulous nightlife to the outstanding shopping. Whatever you may
 The exhibit space, advertising and sponsorship opportunities for the            choose, you are sure to have an excellent experience.
2011 SDMS Annual Conference are granted first-come, first-served, and                                Georgia Aquarium
many of them are exclusive. So don’t miss this opportunity...Act now for                             The world’s largest aquarium features over 100,000 sea
           your best chance to get an ideal booth location!                                          creatures, and is one of Atlanta’s premier attractions. The
                                                                                                     prize exhibit is the six million gallon tank featuring the
June 1                                                                                               Western Hemisphere’s only two whale sharks in captivity.
•   Deadline for company descriptions to ensure inclusion in the SDMS Annual     The Tabernacle
    Conference on-site Program & Exhibit Guide, SDMS Annual Conference           The Tabernacle building has a rich and storied history.
    Proceeding CD Exhibit Directory, and SDMS Virtual Exhibit Hall.              The Tabernacle opened in 1910 as The Broughton
July 11                                                                          Tabernacle; a Southern Baptist Church. The congregation
                                                                                 relocated during the mid eighties and the building lay
•   Deadline for receipt of exhibitor payment in full.
                                                                                 vacant until the 1996 Centennial Olympic Games, when it
•   Deadline for written cancellation of exhibit space.                          was converted into a House of Blues club. Today’s most
August 1                                                                         popular music headliners often appear at the Tabernacle.

•   Deadline for complimentary Registration forms to be submitted.                                   New World of Coca-Cola
                                                                                                     The New World of Coca Cola includes the world’s small-
•   Deadline for tote bag advertising insert orders. (Tote bag inserts must be                       est bottling plant, a “4-D” movie theater and the famous
    received on-site no later than Tuesday, September 20 to be included in the                       fountain drink tasting room. Learn more about the world’s
    tote bags.) All inserts must be pre-approved.                                                    most popular soft drinks through memorabilia, video pre-
•   Deadline for advertising insertion order for the 2011 SDMS Annual                                sentations and displays. Included is a recreation of a 1930s
    Conference on-site Program & Exhibit Guide and the Conference Daily                              soda fountain and the “Everything Coca-Cola” retail store.
    advertising.
                                                                                 CNN Studio Tour
August 19                                                                        This tour of the world’s largest newsgathering organization is lots of fun, and a
•   Deadline for notice of intent to use Exhibitor Appointed Contractor (EAC).   uniquely Atlanta experience. The CNN Center is headquarters for CNN, CNN
                                                                                 International, and Headline News. During 40-minute guided walking tours,
•   Deadline for Certificate of Insurance for EAC (if applicable).               visitors get a behind-the-scenes look at the high-tech world of 24-hour TV
•   Deadline for request to conduct a prize drawing at your booth.               network news in action.
•   Deadline for online submission of exhibitor name(s) for badges (to avoid     Centennial Olympic Park
    on-site delay).                                                              This 21-acre site was one of the most popular
•   Deadline to make hotel reservations at the Hyatt Regency Atlanta for         spots in the city during the 1996 Centennial
    SDMS discounted room rate.                                                   Olympic Games. Today, year-round programming
                                                                                 featuring concerts, family activities and artists’
•   Deadline to RSVP for complimentary tickets to the Saturday night SDMS        markets make the park a gathering place for
    House of Rock Party at the Tabernacle.                                       Atlantans and visitors alike. The park features
                                                                                 the world’s largest Olympic Ring fountain, Quilt
                                                                                 Plazas, and Water Gardens that weave together to
                                                                                 tell the dramatic story of the 1996 Olympics.
                                                       Platinum ($30,000 or more)                             Silver ($10,000 - $19,999)
                                                       • Recognition at SDMS Annual Conference in             • Recognition at SDMS Annual Conference in
                                                          on-site Program & Exhibit Guide                        on-site Program & Exhibit Guide
                                                       • Recognition on SDMS signage                          • Recognition on SDMS signage
                                                       • Recognition at the SDMS and SDMS                     • Recognition at the SDMS and SDMS
                                                          Foundation Awards Dinner including:                    Foundation Awards Dinner including:
                                                          ◦ Slide with company logo in PowerPoint                ◦ Slide with company logo in PowerPoint
                                                             presentation                                           presentation
                                                          ◦ Two seats for company representatives at             ◦ Two seats for company representatives at
                                                             VIP tables                                             VIP tables
    The SDMS and the SDMS Foundation wish
                                                          ◦ Plaque presented to designated company               ◦ Plaque presented to designated company
    to extend their deepest appreciation to all              representatives during SDMS and SDMS                   representative during SDMS and SDMS
    the organizations that generously support the            Foundation Awards Dinner by SDMS                       Foundation Awards Dinner by SDMS
    Society, its members, the SDMS Foundation                President                                              President
    and the profession. Sponsorships, grants, and
                                                       • Platinum Medal Level Supporter ribbons               • Silver Medal Level Supporter ribbons
    advertising are vital to the Society’s provision
    of resources and services and the Foundation’s     • Recognition in JDMS                                  • Recognition in JDMS
    grant and scholarship programs to the              • Use of SDMS Platinum Medal Level                     • Use of SDMS Silver Medal Level Supporter
    sonography community.                                 Supporter logo on company website                      logo on company website
                                                       Exclusive one year SDMS Sound News recognition for
    Recognition is given to all organizations                                                                 Bronze ($5,000- $9,999)
                                                       one year is granted to the highest sponsor for 2011.
    choosing to invest in any of the sponsorship                                                              • Recognition at SDMS Annual Conference in
    or advertising                                     Gold (20,000-$29,999)                                    on-site Program & Exhibit Guide
    opportunities listed                               • Recognition at SDMS Annual Conference in             • Recognition on SDMS signage
    in this section as well                              on-site Program & Exhibit Guide                      • Recognition at the SDMS and SDMS
    as any Journal of                                  • Recognition on SDMS signage                            Foundation Awards Dinner including:
    Diagnostic Medical
                                                       • Recognition at the SDMS and SDMS                       ◦ Slide with company logo in PowerPoint
    Sonography (JDMS)
                                                         Foundation Awards Dinner including:                       presentation
    advertising and
    SDMS Foundation                                      ◦ Slide with company logo in PowerPoint                ◦ Two seats for company representatives at
                                                            Presentation                                           VIP tables
    grant and scholarship
    funding. Each                                        ◦ Two seats for company representatives at             ◦ Plaque presented to designated company
    recognition level                                       VIP tables                                             representative during SDMS and SDMS
                                                         ◦ Plaque presented to designated company                  Foundation Awards Dinner by SDMS
    is based on the
                                                            representative during SDMS and SDMS                    President
    organization’s
                                                            Foundation Awards Dinner by SDMS                  • Bronze Medal Level Supporter ribbons
    contributions and
                                                            President                                         • Recognition in JDMS
    advertising between
    the 2010 and 2011                                  • Gold Medal Level Supporter ribbons                   • Use of SDMS Bronze Medal Level
    SDMS Annual                                        • Recognition in JDMS                                    Supporter logo on company website
    Conferences. The                                   • Use of SDMS Gold Medal level Supporter
    levels are:                                          logo on company website

6
   2010 Medal Level Corporate Supporter Recognition
The SDMS and SDMS Foundation wish to extend a special “thank you” to the following medal level corporate supporters for their generous contributions and advertising throughout 2010.

                 Platinum Supporter Level ($30,000 or more)
                       Medison America, Inc.
                       Criticare Systems, Inc./Unetixs Vascular, Inc.

                 Gold Supporter Level ($20,000 - $29,999)
                    American Registry of Diagnostic Medical
                    Sonography (ARDMS)
                    Parker Laboratories, Inc.

                 Silver Supporter Level ($10,000 - $19,999)
                     CIVCO Medical Solutions
                     Davies Publishing, Inc.
                     ESP, Ultrasound, Inc.
                     Florida Hospital College of Health Sciences
                     Heritage Medical Products, Inc.
                     Lantheus Medical Imaging, Inc.
                     Parks Medical Electronics, Inc.
                     Philips Healthcare
                     Siemens Medical Solutions USA, Inc.
                     Sonotech, Inc.

                 Bronze Supporter Level ($5,000 - $9,999)
                    American Registry of Radiologic Technologists
                    (ARRT)
                    Biodex Medical Systems
                    Biosound Esaote, Inc.
                    The Burwin Institute of Diagnostic Medical
                    Ultrasound
                    Cardiovascular Credentialing International (CCI)
                    Proscan Imaging
                    Trajecsys Corporation
                                                                                                                                                                                        7
           2011 SDMS Annual Conference Sponsorship Opportunities




                Get recognized in Atlanta by making your presence known in the Exhibit Hall, at breakfast, at the party, or all three!

    SDMS Annual Conference Sponsorship Packages
    The SDMS Annual Conference brings together        Conference publications such as the SDMS
    sonographers who practice in all sonography       Annual Conference Registration Brochure which
    specialty areas as well as educators, students,   is only available with a sponsorship package. In
    and other industry professionals who make         addition, there are exclusive value-added benefits
    up the sonography community. Last year’s          included with each sponsorship (see package
    Conference held in Denver, Colorado               list for details). An SDMS Annual Conference
    had over 1100 participants! The SDMS              sponsorship is the best way to make sure your
    Annual Conference is the largest meeting of       company stands out among the crowd!
    sonographers in the world. Your company can       The purchase of a SDMS Annual Conference
    be a part of this growth by exhibiting at the     Sponsorship Package will apply toward the
    2011 SDMS Annual Conference in Atlanta,           SDMS Medal Level Supporter criteria as well.
    Georgia, September 22-25, 2011 at the Hyatt       You can find a list of the Medal Level Supporter
    Regency Atlanta.                                  benefits on page 6.                                  The 2011 SDMS Annual Conference
    SDMS Annual Conference Sponsorship                BUT the most visible benefit your company            attendees will keep Georgia on their
    Packages offer your company the opportunity       can receive is the recognition your company                minds for a long time.
    to enhance your company’s exposure with           will receive at the 2011 SDMS and SDMS
    your target audience through premiere booth                                                                Sponsorships will keep your
                                                      Foundation Awards Dinner which is held on
    space positioning in the SDMS Exhibit Hall.       Friday, September 23 at the Georgia Aquarium,          company’s name on their minds
    The sponsorship packages also provide             the largest aquarium in the world.                                as well!
    expanded advertising in SDMS Annual


           If you are restricted by MITA or PhRMA codes and need to create a custom sponsorship package, please contact Amy Westerman,
                                Director of Education and Meetings, at (214) 473-8057 ext. 173 or awesterman@sdms.org
8
    Conference Sponsor Package #1                                                                                                                             $25,000
Includes:                                           SDMS Annual Conference Sponsor Packages in this group receive the following exclusive value-added benefits
                                                    based on the sponsored event you select: (select one)
•   Four 10’ x 10’ SDMS Exhibit Hall booths
                                                                             SDMS Annual Conference                     • Your company name and/or logo on SDMS Annual
•   Four tickets to the Friday night SDMS and
                                                                             Grand Prize                                  Conference signage
    SDMS Foundation Awards Dinner at the
    Georgia Aquarium                                                           The SDMS Annual Conference Grand         • Your company recognized as the SDMS Annual
                                                                               Prize is a trip to an exciting getaway     Conference keynote speaker sponsor in the on-site
•   Four tickets to the Saturday night SDMS                                    for two people. The Grand Prize            Program & Exhibit Guide
    House of Rock Party at the Tabernacle                                      includes airfare, hotel and transfers.   “The keynote speaker was very good. I wish I had his
                                                                               The Grand Prize will be awarded to       enthusiasm every morning.”
•   Three complimentary registrations to                                       one lucky conference registrant who
    the three-day SDMS Annual Conference            enters by completing his/her SDMS Exhibit Hall “Prospect            ~ 2010 SDMS Annual Conference Attendee
    (September 23-25)                               Card” with all participating exhibitor stamps. The drawing will
                                                    be held during the final refreshment break on Saturday, Sept.                                   Saturday Night SDMS House
•   One full page insert or promotion item (e.g.,   24 at 3:45 pm in the Exhibit Hall at the sponsor’s booth. As the                                of Rock Party Entertainment
    hand sanitizing gel, stress ball, ultrasound    exclusive sponsor of the SDMS Annual Conference Grand Prize,                                    at the Tabernacle
    gel) in SDMS Annual Conference tote bags        your company will receive the following additional benefits:                                      The entertainment at the
    (SDMS approval of item required)                • Your company name listed as the SDMS Annual Conference                                          SDMS House of Rock Party
                                                      Grand Prize sponsor in SDMS Annual Conference publications                                      is an exciting way for your
•   One full page black and white advertisement                                                                                                       organization to help attendees
                                                    • Your company name and/or logo on SDMS Annual Conference
    in the SDMS Annual Conference Registration        signage                                                                                         relax and enjoy themselves.
    Brochure                                                                                                                                          Each year, this party is one of
                                                    • Your company name and/or logo on all SDMS Exhibit Hall            the most talked-about conference events. This sponsorship
•   One full page black and white advertisement       “Prospect Cards”                                                  is a great way for your company to be a part of one of our
    in the on-site Program & Exhibit Guide          • Your company representative may draw and announce (as             attendees’ favorite conference memories and will take place
    (distributed to all conference attendees and      scripted by SDMS) the winning Grand Prize “Prospect Card” at      at the exciting Tabernacle, formerly the House of Blues.
    exhibitors)                                       the final refreshment break on Saturday during the Conference     As the exclusive sponsor of the SDMS Annual Conference
                                                    • Your company recognized as SDMS Annual Conference Grand           Rock Party entertainment, your company will receive the
•   Listing in the SDMS Virtual Exhibit Hall          Prize sponsor in the on-site Program & Exhibit Guide              following additional benefits:
    including a link to your website, an email                                                                          • Your company representative may introduce the SDMS
    address, and a 500 character description                                 SDMS Annual Conference                       House of Rock Party entertainment (as scripted by SDMS)
                                                                             Keynote Speaker
•   Inclusion on SDMS Exhibit Hall “Prospect                                                                            • You may provide (at your own expense) cocktail napkins
                                                                             This year the Opening Session                with your company logo, name or website at the event
    Card”
                                                                             will feature a top notch keynote
                                                                                                                        • Your company name listed as the SDMS Annual
•   Complimentary Pre and Post-Conference                                    speaker. One SDMS CME credit
                                                                                                                          Conference Rock Party entertainment sponsor in SDMS
    registrant mailing lists                                                 will be awarded for this event. As
                                                                                                                          Annual Conference publications
                                                                             the exclusive sponsor of the opening
•   “SDMS Annual Conference Sponsor” ribbons        session keynote speaker, your company will receive the              • Your company name and/or logo on SDMS Annual
    for all exhibitor badges                        following additional benefits:                                        Conference signage
                                                    • Your company representative may introduce the keynote             • Your company name recognized as SDMS Annual
•   In addition, sponsors receive all benefits
                                                      speaker to the conference attendees (as scripted by SDMS)           Conference Rock Party entertainment sponsor in the on-site
    assigned to each 10’ x 10’ booth.                                                                                     Program & Exhibit Guide
                                                    • Your company name listed as the SDMS Annual Conference
                                                      keynote speaker sponsor in SDMS Annual Conference                 “SDMS knows how to have a great PARTY!”
                                                      publications



                                                                                                                                                                                        9
         Conference Sponsor Package #2                                                                                                                          $10,000
     Includes:                                          Conference Sponsor Packages in this group receive the following exclusive value-added benefits based on the
                                                        sponsored events you select: (select one)
     •   Two 10’ x 10’ SDMS Exhibit Hall booths
                                                        SDMS Annual Conference Tote Bags                                  • Your company name recognized as SDMS Annual
     •   Three tickets to the Friday night SDMS and
                                                                                                                            Conference badge holder sponsor in the on-site Program
         SDMS Foundation Awards Dinner at the           The SDMS Annual Conference tote bag will feature your
                                                                                                                            & Exhibit Guide
         Georgia Aquarium                               company’s name and/or logo. Not only will attendees carry their
                                                        bag around during the conference, they will also take them home   SDMS Annual Conference Proceedings CD
     •   Three tickets to the Saturday night SDMS       and continue to use them with your company’s name collecting
                                                        the advertising benefit! As the exclusive sponsor of the SDMS     Stay with attendees throughout the year by sponsoring the
         House of Rock Party at the Tabernacle                                                                            SDMS Annual Conference Proceedings CD! These CD’s
                                                        Annual Conference tote bags, your company will receive:
     •   Two complimentary registrations to the                                                                           come inside every tote bag and contain the syllabi for the
                                                        • Your company name and/or logo on all SDMS Annual
         three-day SDMS Annual Conference                                                                                 educational sessions and a list of all SDMS Annual Confer-
                                                          Conference tote bags
                                                                                                                          ence exhibitors. An online version of the CD is also available
         (September 23-25)                              • Your company name listed as SDMS Annual Conference tote         to our SDMS members after the conference. As exclusive
     •   One half-page black and white                    bag sponsor in SDMS Annual Conference publications              sponsor of the SDMS Annual Conference Proceedings CD,
         advertisement in the SDMS Annual               • Your company name and/or logo on SDMS Annual                    your company will receive:
                                                          Conference signage
         Conference Registration Brochure                                                                                 • Your company logo featured on the SDMS Annual
                                                        • Your company recognized as the SDMS Annual Conference             Conference Proceeding CD
     •   One half-page black and white                    tote bag sponsor in the on-site Program & Exhibit Guide
                                                                                                                          • Your company listed as SDMS Annual Conference
         advertisement in the on-site Program &                                                                             Proceedings CD sponsor in SDMS Annual Conference
                                                        SDMS Annual Conference Pen
         Exhibit Guide (distributed to all conference                                                                       publications
         attendees and exhibitors)                      Imagine your company’s name on the pens given to attendees
                                                                                                                          • Your company name and/or logo on SDMS Annual
                                                        with their complimentary tote bags. As the exclusive sponsor of
     •   Listing in the SDMS Virtual Exhibit Hall                                                                           Conference signage
                                                        the SDMS Annual Conference pen, your company will receive:
         including a link to your website, an email     • Your company name and/or logo will be printed on each pen       • Your company name recognized as the SDMS Annual
         address, and a description up to 500                                                                               Conference Proceedings CD sponsor in the on-site
                                                        • Your company name listed as the SDMS Annual Conference            Program & Exhibit Guide
         characters                                       pen sponsor in SDMS Annual Conference publications
     •   Inclusion on SDMS Exhibit Hall Prospect        • Your company name and/or logo on SDMS Annual                    SDMS Annual Conference Luggage Tags
                                                          Conference signage
         Card                                                                                                             Stay on attendees’ minds and on their luggage long after
                                                        • Your company name recognized as the SDMS Annual Con-            they’ve left Atlanta by sponsoring the SDMS Annual
     •   Complimentary Pre and Post-Conference            ference pen sponsor in the on-site Program & Exhibit Guide      Conference luggage tag. These tags will be placed inside
         registrant mailing lists                                                                                         the SDMS Annual Conference tote bags which are given
                                                        SDMS Annual Conference Badge Holders                              to every attendee. As exclusive sponsor of the 2011 SDMS
     •   “Annual Conference Sponsor” ribbons for                                                                          Annual Conference luggage tag, your company will receive:
                                                        The company who selects this sponsorship will see their
         all exhibitor badges                           company logo around the neck of every attendee. This is a great   • Your company logo featured on the SDMS Annual
     •   In addition, sponsors receive all benefits     opportunity for your company to put its logo around the neck of     Conference luggage tags
                                                        every potential customer. As the sponsor of the SDMS Annual
         assigned to each 10’ x 10’ booth.                                                                                • Your company listed as the SDMS Annual Conference
                                                        Conference badge holders, your company will receive:
                                                                                                                            luggage tag sponsor in SDMS Annual Conference
                                                        • Your company name and/or logo on all SDMS Annual                  publications
                                                          Conference badge holders
               “We love the pens!”                      • Your company listed as SDMS Annual Conference badge
                                                                                                                          • Your company name and/or logo on SDMS Annual
                                                                                                                            Conference signage
                                                          holder sponsor in SDMS Annual Conference publications
         2009 SDMS Annual Conference attendee                                                                             • Your company recognized as the SDMS Annual
                                                        • Your company name and/or logo on SDMS Annual
                                                                                                                            Conference luggage tag sponsor in the on-site Program &
                                                          Conference signage
                                                                                                                            Exhibit Guide


10
    Conference Sponsor Package #3                                                                                                                        $5,000
Includes:                                          Conference Sponsor Packages in this group receive the following exclusive benefits based on the
                                                   sponsorship you select: (select one)
•   One 10’ x 10’ SDMS Exhibit Hall Booth
                                                   SDMS Annual Conference Massage Lounge                           • Your company name listed as the SDMS Annual
•   Two tickets to the Friday night SDMS and       (2 available)                                                     Conference Cyber Café sponsor in SDMS Annual
    SDMS Foundation Awards Dinner at the                                                                             Conference publications
                                                   Everyone needs a break and someone to massage their back
    Georgia Aquarium                                                                                               • Your company name and/or logo on SDMS Annual
                                                   after they have walked the SDMS Exhibit Hall! The massage
•   Two tickets to the Saturday night SDMS         lounge is just the spot to relax for attendees and exhibitors     Conference signage
    House of Rock Party at the Tabernacle          alike. This year’s massage lounge will feature four chair       • Your company name recognized as SDMS Annual
                                                   massage stations open to all attendees and exhibitors. As a       Conference Cyber Café sponsor in the on-site
•   One complimentary three-day SDMS Annual        sponsor of the SDMS Annual Conference massage lounge,             Program & Exhibit Guide
    Conference registration (September 23-25)      your company will receive the following additional benefits:
                                                   • Massage Therapists will wear a company logo T-Shirt           SDMS Annual Conference Thursday Tutorial
•   One fourth-page black and white
                                                     (if provided)                                                 Student Conclave, Educator’s Tutorial, Registry
    advertisement in the SDMS Annual
                                                   • Your company listed as a SDMS Annual Conference massage       Review Course, Cardiac, Ob/Gyn, Abdomen, and
    Conference Registration Brochure                                                                               Vascular Tutorials (7 available)
                                                     lounge sponsor in SDMS Annual Conference publications
•   One fourth-page black and white                • Your company name and/or logo on SDMS Annual                  Help shape the future of sonography. The tutorials are a
    advertisement in the on-site Program             Conference signage                                            great way to educate future and practicing sonographers.
    & Exhibit Guide (distributed to all of                                                                         Seven and a half (7.5) SDMS CME credits will be
                                                   • Your company name recognized as the SDMS Annual
    conference attendees and exhibitors)                                                                           awarded for the tutorials. As a sponsor of the SDMS
                                                     Conference Massage Lounge sponsor in the on-site
                                                                                                                   Annual Conference Tutorials, your company will
                                                     Program & Exhibit Guide
•   Listing in the SDMS Virtual Exhibit Hall                                                                       receive the following additional benefits:
    including a link to your website, an email     SDMS Annual Conference Cyber Café (2 available)                 • Your company name listed as a SDMS Annual
    address, and a description up to 500           We can’t live without our email, and neither can SDMS             Conference Tutorial sponsor in SDMS Annual
    characters                                     Annual Conference attendees. The Cyber Café allows                Conference publications
                                                   attendees to check their email, print airline boarding passes   • Your company name and/or logo on SDMS Annual
•   Inclusion on SDMS Exhibit Hall Prospect Card   and visit your company website! As a sponsor of the SDMS          Conference signage
•   Complimentary Pre and Post-Conference          Annual Conference Cyber Café, your company will receive         • Your company name recognized as a SDMS Annual
    registrant mailing lists                       the following additional benefits:                                Conference Tutorial sponsor in the on-site Program
                                                   • Your company name and/or logo on home page of Cyber             & Exhibit Guide
•   “Annual Conference Sponsor” ribbons for all      Café computers with hyperlink to your website
    exhibitor badges
•   In addition, sponsors receive all benefits
    assigned to each 10’ x 10’ booth.


      “I liked the sessions & learned a
      lot. I also really liked that there
            were free massages!”
      2010 SDMS Annual Conference attendee



                                                                                                                                                                              11
Conference Sponsor Package #4 (booth space not included)                                                                                                              $2,500
 Conference Sponsor Packages in this group receive the following exclusive benefits based on the
 sponsorship you select: (select one)

 SDMS Annual Conference Refreshment Break                          SDMS Annual Conference Continental Breakfast
 (7 available)                                                     (4 available)
 SDMS Annual Conference attendees gather twice a day on            Continental breakfast is served each morning to SDMS
 Friday and Saturday in the SDMS Exhibit Hall for a break that     Annual Conference attendees. Attendees gather at
 includes snacks and/or beverages. This year, afternoon breaks     breakfast to network and grab a quick bite before they
 will feature specialty snacks such as ice cream bars, pretzels,   head to the educational sessions. You know what they
 and more. The SDMS Annual Conference break is a great way         say, “Breakfast is the most important meal of the day!”
 to create traffic in your booth. As a SDMS Annual Conference      As a SDMS Annual Conference breakfast sponsor, your
 break sponsor, your company will receive:                         company will receive the following additional benefits:
 • Your company name and/or logo on SDMS signage at a              • Your company name and/or logo on SDMS signage at
   designated AM or PM break during the conference                   a designated continental breakfast during the Annual
 • Your company name listed as a SDMS Annual Conference              Conference
   break sponsor in SDMS Annual Conference publications            • Your company name listed as a SDMS Annual
 • Your company name and/or logo on SDMS Annual                      Conference breakfast sponsor in SDMS Annual
   Conference signage                                                Conference publications

 • Your company name recognized as a SDMS Annual                   • Your company name and/or logo on SDMS Annual
   Conference break sponsor in the on-site Program & Exhibit         Conference signage
   Guide                                                           • Your company name recognized as a SDMS Annual
                                                                     Conference breakfast sponsor in the on-site Program
                                                                     & Exhibit Guide




                                                                                                 Did you find a peach of a deal?
                                                                                            If you are restricted by MITA or PhRMA codes and need to create a custom sponsorship
                                                                                                package, please contact Amy Westerman, Director of Education and Meetings, at
                                                                                                                (214) 473-8057 ext. 173 or awesterman@sdms.org
2011 SDMS Annual Conference Advertising Opportunities
The 2011 SDMS Annual Conference will be held at the Hyatt Regency             Annual Conference Daily Newspaper Advertising
Atlanta, September 22 - 25. This conference hosts the largest gathering
of sonographers in the world.                                                  Ad size                 Cost
All advertisers receive the following benefits:                                ¼ page                  $150
                                                                               ½ page                  $300
• Recognition in Journal of Diagnostic Medical Sonography (JDMS)
                                                                               Full page               $500
• Advertisements apply toward Medal Level Supporter criteria
                                                                              The SDMS Annual Conference Daily
For Advertising Opportunities:                                                newspaper is a huge hit with conference
Contact SDMS Meetings Department                                              attendees. It features articles about SDMS Annual Conference speakers,
Phone: 1-800-229-9506                                                         Exhibit Hall hours, room changes, and daily events. The “Daily” is a
email: exhibitors@sdms.org                                                    must-read for all conference participants! Discounts available when
Advertising Deadline: August 1                                                purchasing multiple day advertising.
All advertising is subject to SDMS approval.
                                                                              Other Advertising Options
Annual Conference On-site Program & Exhibit Guide                             $1,500 Tote Bag Insert* – Attendees receive a tote bag to carry
Advertising                                                                   conference materials and exhibitor information. Your company insert
                                                                              will be distributed to all attendees in the tote bags. Your company is
 Ad size/position          Cost                                               responsible for providing the insert for each tote bag.
 ¼ page                    $400                                               $1,500 Room Drop* – Arrange to have your promotional materials
 ½ page                    $600                                               delivered to Annual Conference attendees who are staying at the
 Full page                 $1,000                                             Hyatt Regency Atlanta. Your materials will be the first thing they see!
 Inside Front Cover        $2,000                                             (Exhibitor is responsible for payment of room drop charges to the Hyatt
 Inside Back Cover         $2,000                                             Regency Atlanta. Current pricing is $2 for under the door, $2.50 for in
                                                                              the room drop.)
 Back Cover (full color)   $2,500
                                                                              $2,500 Hotel Dark Channel Advertising* – You can arrange to have
Every attendee receives a copy of the on-site Program & Exhibit Guide.        a company video or commercial play on all attendees’ televisions when
The on-site Program & Exhibit Guide is the essential reference for            they turn on the TV in their hotel room.
the conference programs and events. This year, the on-site Program &          $3,500 Hotel Room Key Card Advertising*
Exhibit Guide will contain complete course listings, a daily planner,         (Only One Sponsorship Available – ACT NOW!)
attendee listing, exhibitor listing, exhibit hall floor plan and a generous   Every attendee will use this key card to access their room throughout
section for notes, making it indispensable!                                   their stay. This is a very unique and elegant way to advertise your
                                                                              company.


  * SDMS must approve all inserts, TV advertising, key card advertising, and room drops.
                                                                                                                                                        13
Conference Rules & Regulations                                                                                                             •	 Applications	for	exhibit	space	rental	submitted	on	or	after	
                                                                                                                                              July 11 must be accompanied by full payment.
                                                                                                                                                                                                                 •	 SDMS	does	not	assume	any	responsibility	for	loss	or	damage	
                                                                                                                                                                                                                    to exhibits, equipment, personal belongings, etc., during the
                                                                                                                                                                                                                    installation, Exhibit Hall hours, and dismantling.
                                                                                                                                           •	 Payments	may	be	made	by	check,	money	order	or	credit	
The SDMS Annual Conference rules and regulations are                 •	 SDMS	offers	free	on-site	Exhibit	Hall	badges	for	exhibitors	          card (American Express, Discover, MasterCard, and VISA).           •	 Exhibitors	are	liable	for	the	actions	of	their	booth	personnel,	
                                                                        only. Exhibit Hall guest passes can be purchased at the               Payment by check must be in US funds drawn on a US bank.              including contractors.
intended to serve the best interests of the SDMS, the                                                                                         Checks drawn on foreign banks and/or not in US funds will
                                                                        Registration Desk for visitors.                                                                                                          •	 Children	and	guests	are	not	permitted	on	the	exhibit	floor	at	
conference, registrants and exhibitors. The rules and                                                                                         be returned to the applicant along with their application.
                                                                     •	 Badges	will	be	issued	only	in	the	name	of	the	corporation/                                                                                  any time.
regulations apply to all exhibitors and their agents.                                                                                         This may delay the approval process and space assignment.
                                                                        institution/company on the exhibit space application.                 Checks and money orders must be made payable to Society            •	 All	shipping	arrangements	are	the	responsibility	of	the	
The exhibitor understands and agrees that the                        •	 The	exhibitor	is	responsible	for	the	actions	of	individuals	          of Diagnostic Medical Sonography.                                     exhibitor. SDMS is not responsible or liable for items
information contained in this Prospectus is an integral                 wearing its badges during the entirety of the SDMS Annual                                                                                   not collected by a shipping company. Each exhibitor is
and binding part of the exhibit space contract. Signing                 Conference, including installation, Exhibit Hall hours and         Booth Specifications                                                     responsible for any hotel issued delivery charges.
                                                                        dismantling.
the exhibit space application/contract indicates                                                                                           •	 The	standard	booth	size	is	10’	x	10’.	
                                                                                                                                                                                                                 Exhibit Space
understanding and agreement to comply with all
                                                                     Cancellation/Reduction of Exhibit                                     •	 Booth	height	is	limited	to	14	feet.	
                                                                                                                                                                                                                 •	 All	activities	must	take	place	within	the	exhibitor’s	assigned	
policies, rules, regulations, terms, and conditions in
                                                                     Space and Refund Policy                                               •	 Each	standard	booth	will	have	an	8’	high	draped	background	           booth area.
the Prospectus; and agreement to distribute them for                                                                                          and	3’	high	drape	divider	defining	the	sides	of	the	space.	The	
                                                                     •	 Notification	of	cancellation	or	reduction	in	exhibit	space	                                                                              •	 Attendee	lead	retrieval	of	badges	is	permitted	only	in	your	
compliance by all individuals involved.                                                                                                       backside of an in-line booth cannot be visible.
                                                                                                                                                                                                                    booth (not in aisle). The exhibiting company is responsible
                                                                        must be submitted in writing via mail, fax or email. The
Our common goal is to make the SDMS Annual                              effective	date	of	a	space	cancellation	or	reduction	is	the	date	   •	 No	exhibit	may	expand	into	the	aisle.	Demonstration	areas	            for ensuring that all representatives know/understand/
                                                                        when written notification is received and date stamped by             should be located within the booth to allow sufficient                comply with this policy.
Conference an excellent opportunity to market                                                                                                 space for spectators. Aisles cannot be obstructed due to any
                                                                        SDMS.                                                                                                                                    •	 Exhibitors	are	permitted	to	conduct	prize	drawings.	All	prizes	
services and products, and network. The structure of                                                                                          activities within the booth.
                                                                     •	 If	written	notice	is	received	before	July 11, all monies                                                                                    must be approved by SDMS. Requests for approval must
the SDMS Exhibit Hall, as outlined in the rules and                                                                                                                                                                 be submitted in writing by August 19. Announcement
                                                                        paid by the exhibitor for exhibit space rental, less a $250
regulations, ensures the repeated success of this event                 administration fee will be refunded.                               Exhibit Installation                                                     of	the	winners	shall	be	made	at	exhibitor’s	booth.	Public	
for everyone.                                                        •	 If	written	notice	is	received	on	or	after	July 11, the exhibit     •	 Exhibit	Booth	Installation	is	available	Wednesday,	                   announcements	will	not	be	made	in	the	Exhibit	Hall.	A	prize	
                                                                                                                                              September	21,	12:00	pm	–	5:00	pm,	with	permission	only	               sign will be available near the Exhibit Hall entrance for
                                                                        space is not refundable.                                                                                                                    exhibitors to post winning names.
Exhibit Hall Access                                                                                                                           and	Thursday,	September	22,	8:00	am	–	3:00	pm.
                                                                     •	 Refunds	apply	only	to	exhibit	space	rental,	and	do	not	                                                                                  •	 Distribution	of	any	type	of	promotional	material	by	
Exhibitors must wear badges to enter and remain in the Exhibit          include sponsorship or advertising purchases.                      •	 All	exhibits	must	be	set	up	by	3:00 pm on September 22.
Hall. Exhibitor representatives, including models, must wear                                                                                  Exhibitors are responsible for coordinating with the official         exhibitors is limited to the space rented in the Exhibit
the badges at all times, including during installation and           •	 It	is	the	exhibitor’s	responsibility	to	ensure	that	the	written	      SDMS contractor, Freeman Decorating, to ensure that all               Hall. Promotional materials are prohibited in the SDMS
dismantling.                                                            notice of cancellation is received by the deadline.                   material is scheduled for arrival at the Exhibit Hall in time to      registration area or on message boards.
                                                                     •	 At	the	time	SDMS	receives	written	notification	that	the	              be set and ready when the Exhibit Hall opens.                      •	 SDMS	reserves	the	right	to	prohibit	or	restrict	and,	if	
Badges                                                                  exhibitor is canceling space, all booth space will be released.    •	 Children	and	guests	are	not	permitted	on	the	exhibit	floor	at	        necessary, remove or require correction of any exhibit that is
                                                                                                                                              any time.                                                             unsuitable or objectionable to the SDMS or the exhibit area.
•	 Badges	can	be	picked	up	at	the	Exhibitor	Registration	Desk	on:	   •	 Any	booth	in	the	Exhibit	Hall	that	is	unoccupied	by	3:00
                                                                        pm on Thursday, September 22, will be considered a no-             •	 SDMS	does	not	assume	any	responsibility	for	loss,	theft	or	        •	 SDMS	reserves	the	right	to	change	the	booth	floor	plan	and/
   Wednesday,	September	21	          4:00	pm	–	8:00	pm                  show and may be assigned to another exhibitor unless the              damage to exhibits, equipment, personal belongings, etc.,             or booth locations without prior permission of the exhibitor.
   Thursday,	September	22	           7:00	am	–	8:30	pm	                 SDMS has received written notification of the circumstances.          during installation, Exhibit Hall hours, or dismantling.           •	 SDMS	specifically	reserves	the	right	to	determine	the	
                                                                        The exhibitor shall be deemed to have cancelled the exhibit                                                                                 eligibility of applications for exhibit space. Exhibiting at the
   Friday,	September	23	             7:00	am	–	5:00	pm                  space contract. There will be no refund to the original            •	 Exhibitors	are	liable	for	the	actions	of	their	booth	personnel,	
                                                                                                                                              including contractors at all times.                                   SDMS Annual Conference does not imply SDMS endorsement
   Saturday,	September	24	           7:30	am	–	5:30	pm                  exhibitor and no obligation on the part of SDMS to relocate                                                                                 of products or services.
                                                                        such exhibitor(s).                                                 •	 SDMS	reserves	the	right	to	remove	any	exhibitors’	booth	
•	 Exhibitors	must	use	the	SDMS	Annual	Conference	Exhibitor	                                                                                                                                                     •	 SDMS	reserves	the	right	to	deny	exhibit	space	rental	to	
                                                                                                                                              personnel	at	SDMS	staff	discretion	at	any	time.
   website to submit their exhibitor badge request in advance                                                                                                                                                       any	company/organization/	institution	whose	activities	or	
   to avoid on-site delays. The deadline for advance submission      Payments                                                                                                                                       mission	is	in	conflict	with	those	of	the	SDMS.	
   of names is August 19.	After	August	19	at	5:00	pm	Central	        •	 Applications	received	without	required	deposit	or	payment	         Exhibit Dismantle
   Time, all badge requests (either additional badges or                will not be processed and will be returned.                                                                                              •	 Modifying	any	portion	of	the	pipe	and	draped	portions	of	
                                                                                                                                           •	 Exhibitor	Dismantle	is	available	Saturday,	September	24,	             the booth is prohibited unless approved by SDMS.
   changes to initial badge order) must be handled on-site.                                                                                   4:10	pm	–	12:00	midnight.	Failure	to	remove	all	exhibits	and	
                                                                     •	 Applications	submitted	on	or	before	July 11 must be
   Note: Exhibitor badges do not include access to the Friday                                                                                 equipment could result in a penalty.
                                                                        accompanied by full payment or a 50% deposit on the total                                                                                Models
   night SDMS and SDMS Foundation Awards Dinner, Saturday
                                                                        cost of exhibit space requested.                                   •	 The	official	closing	time	of	the	Exhibit	Hall	is	4:00	pm	on	
   night SDMS House of Rock Party or the SDMS Annual                                                                                                                                                             •	 Exhibitor	is	responsible	for	obtaining	models	for	
   Conference Educational Sessions or Tutorials. Separate            •	 If	a	50%	deposit	is	paid,	the	balance	is	due	on	July 11,              Saturday, September 24. Early packing of equipment or
                                                                                                                                              dismantling of exhibits is not permitted.                             demonstration purposes. Models must wear badges at all
   registration/tickets to these events are available for purchase      2011.                                                                                                                                       times. Exhibitors must provide a Model Assignment Form
   if space is available.                                                                                                                                                                                           to each model prior to arrival at the conference. This form

14
   should provide important on-site instructions to the model.         and shipping information, audiovisual equipment, lead              •	 All	property	shipped	to	and	from	the	Hyatt	Regency	Atlanta	       •	 Featuring	names	or	advertisements	of	non-exhibiting	
                                                                       retrieval,	and	floral/plants.	Exhibitors	are	encouraged	to	take	      and SDMS Exhibit Hall by the exhibitor for installation or           companies/institutions/organizations	is	prohibited.	
•	 To	obtain	the	Model Assignment Form please visit the SDMS
                                                                       advantage	of	cost	reductions	offered	for	advance	orders.              display is the sole responsibility of the exhibitor.                 Exhibitors must show only goods manufactured and/or
   website	at	http://www.sdms.org/meetings.
                                                                                                                                                                                                                  distributed, or services provided by them, in the regular
                                                                       *Hard copy Exhibitor Kits can be mailed upon request.              •	 It	is	recommended	that	the	exhibitor	obtain	adequate	
•	 SDMS	expects	exhibitors	to	use	prudent	judgment	when	live	                                                                                                                                                     course of business.
                                                                                                                                             insurance coverage, at its own expense, for property loss or
   models are used. Professional conduct should be observed
                                                                    Exhibitor-Appointed Contractors                                          damage and liability for personal injury.
   at all times. SDMS reserves the right to prohibit any                                                                                                                                                       Use of the SDMS Logo
   demonstration that is deemed in poor taste. Each exhibitor       (EAC)
   using live models should have procedures in place to                                                                                   Liability                                                            •	 The	SDMS	logo	may	be	used	only	with	written	permission	
   ensure models have physician release/permission and have         •	 Exhibitors	using	contractors	other	than	the	official	SDMS	                                                                                 from the SDMS.
                                                                       contractors for labor or other services must notify the            •	 Exhibitor	shall	be	fully	responsible	to	pay	for	any	and	all	
   procedures in place for handling model incidental findings                                                                                damages to property owned by Hyatt Regency Atlanta                •	 No	endorsement	by	SDMS	of	exhibitors’	products	or	services,	
   and/or medical conditions.                                          SDMS and Freeman Decorating. A form will be included
                                                                       in the Exhibitor Service Kit, which is to be completed by             and its owners or managers, which result from any act or             expressed or implied is permitted.
•	 The	use	of	pregnant	women	or	minors	as	live	models	in	the	          the exhibitor and returned to the SDMS and Freeman                    omission of exhibitor.
                                                                                                                                                                                                               •	 Exhibiting	of	products	and	services	at	the	SDMS	Annual	
   Exhibit Hall is strictly prohibited.                                Decorating.	The	exhibitor	must	inform	the	EAC	of	SDMS’	rules	      •	 Exhibitor	agrees	to	defend,	indemnify	and	hold	harmless,	            Conference does not constitute an endorsement by SDMS.
                                                                       and regulations. Exhibitors are responsible for all actions of        SDMS, Freeman Decorating, and Hyatt Regency Atlanta, its
Scanning                                                               their EAC.                                                            owners, managers, officers, or directors, agents, employees,      Sales
•	 Live	scanning	of	models	is	permitted	during	Exhibit	Hall	        •	 Notice	of	intent	to	use	an	EAC	to	SDMS	and	Freeman	                   subsidiaries, and affiliates, from any liability resulting from
                                                                                                                                             exhibitor’s	use	of	the	property.	Exhibitor’s	liability	shall	     •	 Exhibitors	are	responsible	for	collecting	and	reporting	all	
   hours, including the Exhibit Hall Opening Reception held on         Decorating is due by August 19.                                                                                                            applicable sales tax.
   Thursday,	September	22	from	5:30	pm	–	8:00	pm.	                                                                                           include all losses, costs, damages, or expenses arising from,
                                                                    •	 EAC	certificates	of	insurance	are	due	to	SDMS	by	August 19.           out of, or by reason of any accident or bodily injury or other
•	 Informed	consent	in	writing	must	be	obtained.	Models	must	                                                                                occurrences to any person or persons, including, but not          Policy on Industry-Sponsored
   be	familiarized	with	the	entire	process	and	an	assessment	       Union Labor                                                              limited to, the exhibitor, its agents, employees, and business
                                                                                                                                                                                                               Social or Educational Events
   made	of	the	model’s	understanding	of	their	relevant	medical	                                                                              invitees	which	arise	from	or	out	of	the	exhibitor’s	occupancy	
   condition.                                                       •		 Freeman	Decorating	has	a	labor	agreement	with	a	                     and use of the exhibition premises, or any part thereof.          •	 No	commercial/institutional	social	or	educational	events	
                                                                        local labor source to provide for display installation and                                                                                may	be	held	beginning	Thursday,	September	22	at	7:00	am	
•	 The	model	must	be	aware	that	the	scan	is	for	teaching	only	          dismantling. Exhibitor may handle their own hand-carried
   and will not be used for clinical purposes.                                                                                            Photography and Video                                                   until	Sunday,	September	25	at	1:00	pm	without	the	written	
                                                                        materials in and out of the Hyatt Regency Atlanta. Any                                                                                    permission from SDMS.
•	 The	identity	of	the	model	must	be	confidential.                      material requiring the use of equipment for delivery, i.e.,       Recording
                                                                        dollies, forklifts, hand trucks, etc., will be handled by
•	 In	all	situations,	the	medical	practitioner	responsible	for	         Freeman Decorating labor. Equipment and labor may be
                                                                                                                                          •	 Videotaping	or	taking	photographs	(including	the	use	of	          Conference Cancellation Policy
   recruiting the model must ensure that it is safe for the                                                                                  cellular phone cameras), other than by the official SDMS
                                                                        arranged through Freeman Decorating as outlines in the                                                                                 •	 It	is	mutually	understood	that	in	the	event	the	2011	SDMS	
   person to be scanned in a teaching situation and must                                                                                     photographer, is prohibited unless the SDMS has received a
                                                                        Exhibitor Services Kit. Dock space is limited at the Hyatt                                                                                Annual Conference is interrupted, cancelled, moved or
   remain responsible for their care.                                                                                                        written request and granted permission in writing.
                                                                        Regency Atlanta, and it is under the control and authority of                                                                             changed due to fire, explosion, strike, freight embargo, act
                                                                        Freeman Decorating.                                               •	 Many	photographs	will	be	taken	throughout	the	2011	                  of God, natural disaster, public enemy, war, civil disturbance,
Americans with Disabilities Act (ADA)                                                                                                        SDMS Annual Conference and are used in future printed and            any act of government, act of terrorism, epidemic, or other
•	 Exhibitors	are	responsible	for	compliance	with	all	applicable	   Freight Handling Jurisdiction                                            online promotional materials. By virtue of your attendance,          catastrophe, the exhibitor waives any claim against SDMS,
   provisions of the ADA for their booth space, including but                                                                                you agree to allow the SDMS to use photographs of your               the Hyatt Regency Atlanta, or Freeman Decorating for
                                                                    •		 Freeman	Decorating	will	have	the	responsibility	of	receiving	        employees, Exhibit Hall booth, products and equipment in             damages or compensation.
   not limited to, wheelchair access provisions. Exhibitors shall
                                                                        and handling all exhibit materials and empty crates. It is           said promotional materials.
   indemnify, hold harmless, and defend SDMS, its officers,                                                                                                                                                    •	 SDMS,	at	its	sole	discretion,	may	refund	some	or	all	monies	
                                                                        their responsibility to manage docks and schedule vehicles
   directors, agents, members, and employees from and                                                                                                                                                             paid by the exhibitor after deduction of any amounts
                                                                        for the smooth and efficient move-in and move-out of the
   against any claims, liabilities, losses, damages, and expenses
                                                                        exhibition. Freeman Decorating will not be responsible for
                                                                                                                                          Security                                                                necessary to cover expenses incurred by the SDMS in
   (including	attorney’s	fees	and	expenses)	resulting	from	or	                                                                                                                                                    connection with the SDMS Annual Conference.
                                                                        any material they do not handle. Freeman Decorating will          •	 SDMS	provides	entrance	access	control	during	installation,	
   arising	out	of	the	exhibitor’s	failure	or	allegations	of	the	
                                                                        have complete control of the loading docks at all times.             Exhibit Hall hours, and dismantle. However, SDMS will have
   exhibitor’s	failure	to	comply	with	the	provisions	of	the	ADA.
                                                                                                                                             no liability for any loss or damage by an exhibitor during
                                                                    •	 Please	note	that	the	Hyatt	Regency	Atlanta	is	equipped	to	
                                                                                                                                             such hours or any other time, whatever the cause.
Service Kits                                                           receive/store exhibit freight. However, materials arriving
                                                                       before the scheduled installation date of, September 22 will       •	 Booth	security	and	protection	of	valuable	items	may	require	
•	 Exhibitor	Service	Kits	will	be	available	online	as	soon	as	         be refused. To ensure proper receipt and delivery of your             additional	security	at	the	exhibitor’s	expense.
   space rentals are confirmed. The kits will be e-mailed to           materials for this event, please ship them as outlined in the
   the official contact listed on the application for space by         Exhibitor Service Kit supplied by Freeman Decorating.
   the official show contractor. Each kit contains a complete
                                                                                                                                          Subletting
   set of forms for ordering services related to the Exhibit                                                                              •	 Subletting	or	assigning	any	portion	of	the	contracted	exhibit	
   Hall. The Service Kit will contain a service order, freight
                                                                    Insurance                                                                space is prohibited. Exhibitors who resell or sublet space or
   schedule, forms for furnishings, vacuuming services, signs       •	 If	desired	by	exhibitors,	insurance	must	be	obtained	at	their	        give	their	badges	to	unauthorized	persons	will	forfeit	their	
   and accessories, electrical requirements, labor, drayage            own cost and expense.                                                 exhibit space and/or future exhibit privileges.


                                                                                                                                                                                                                                                                           15
                          Corporate/Business/Institution                                                                                         OFFICE USE ONLY
                                                                                                                                              Member #: _______________


                          Membership Application
                          Please type or print. (Available online at http://www.sdms.org/membership/cbi.asp
                                                                                                                                              Payment Type: ____________

                                                                                                                                              Amount: $ _______________

                                                                                                                                              Batch #: _________________

                                                                                                                                              Item #: __________________
Corporate/Business/Institution Member Benefits:
•	   Access	to	all	SDMS	member	benefits	including	the	Member’s	Only	area	of	the	SDMS	website
•	   Additional	30%	discount	on	member	pricing	for	all	SDMS	Mailing	List	purchases
•	   Priority	notification	of	SDMS	Annual	Conference	Exhibit	and	Sponsorship	opportunities
•	   A $100 discount on each 10’ x 10’ SDMS Annual Conference Exhibit Booth
•	   FREE	logo	and	link	to	company’s	website	on	SDMS	website	
•	   FREE	subscription	to	the	Journal of Diagnostic Medical Sonography, SDMS Sound News and SDMS News Wave

Corporate/Business/Institution Member Dues: $495 per year
CBI members can join online at http://www.sdms.org/membership/default.asp.
Please Note: The	person	named	as	a	‘Contact’	will	be	the	person	to	receive	all	communications,	both	written	and	electronic,	
from	the	SDMS.		If	the	‘Contact’	should	change,	please	email	the	SDMS	Membership	Department	at	membership@sdms.org	
or	call	800-229-9506	to	update	your	information.

SDMS: Expect Excellence
SDMS	CBI	membership	is	available	to	commercial	firms	or	businesses	involved	in	the	manufacture	and	sale	of	ultrasound	
equipment and/or accessories, pharmaceuticals, or formal publications related to sonography or an institution involved in
education and training related to sonography.
SDMS	CBI	membership	links	you	to	the	largest	sonography	organization	currently	representing	more	than	22,500	
sonographers and all sonography specialty areas in the world. Your membership gives you access to information,
professional education, government affairs advocacy, and access to your target audience in the sonography community.


Corporate/Business/Institution Name:

Name Mr./Ms./Dr.                                                                                                   Credentials
                                           Last                                              First      MI

Address

City                                                                                State/Province                        Zip+4/Postal Code

Country                                                                             Daytime Phone (           )                                    ext.
            (If not US)

Email



Corporate/Business/Institution Membership Dues: $495 per year                                                                                                NOTE:	
                                                                                                                                                            This form
(Join online at http://www.sdms.org/membership/default.asp or send your completed application along with your                                             valid through
2011 SDMS Annual Conference Sponsorship and Exhibit Space Application & Contract on page 17.                                                                12/31/11




By signing this application I affirm that the information contained in this application is true and accurate. I further understand that
the falsification of this information is in violation of the Code of Ethics for the Profession of Diagnostic Medical Sonography and
will result in the rejection of this membership application. I also understand that membership dues submitted with this application
are non-refundable and can not be transferred.
SDMS takes the privacy of your personal information very seriously and will use your information
only in accordance with the terms of the SDMS Privacy Policy. The Privacy Policy applies to all
services that are hosted on the SDMS web site, information gathered in writing, or through any other
electronic methods. You may view the SDMS Privacy Policy at http://www.sdms.org/privacy.asp.           Signature




                            Please return completed application with appropriate dues payment to:
                                                                                                                                                                              16




         SDMS Membership Department n PO Box 200971, Dallas, TX 75320-0971 n (800) 229-9506                                           n   (214) 473-8563 FAX
                                                                                                                                                                   CBI-EP11
     Sponsorship and Exhibit Space                                                                         Office Use Only                Date Rec’d:_______________
     Application & Contract                                                                                Space Assigned:__________________________
                                                                                                           Full Payment Rec’d:_______________________
      NOTE
                    This Exhibit Space Application and Contract is available online at:                    Passcode: _______________________________
                    www.sdms.org/meetings/exhibitors
     SDMS CBI Member?                 No          Yes   If yes, please provide SDMS #: ______________________________________

        The information in this section will be published.

        Company Name _______________________________________________________________________________________________________________

        Division/Dept. ________________________________________________________________________________________________________________

        Mailing Address_______________________________________________________________________________________________________________

        City____________________________________________ State/Province_____________________ ZIP+4/Postal Code___________________________

        Country _______________________________________


     Contact Person (All booth information will be sent to contact person)

     Name ___________________________________________________________________________________________________________________________

     Title ____________________________________________________________________________________________________________________________

     Phone____________________________ Email _________________________________________________________________________________________
                                                  Be sure to provide email address as important exhibitor information will be sent via email.
     On-Site Contact Person (This person must be attending the conference)
     Name ___________________________________________________________________________________________________________________________

     Title ____________________________________________________________________________________________________________________________

     Company ________________________________________________________________________________________________________________________

     Cell Phone______________________________________________________________ Email ___________________________________________________



       SECTION A: Sponsorship Packages - Please select a sponsorship package AND ONE of the options for that package
       (If you are not selecting a sponsorship package, but want exhibit space, use Section B on the next page.)


           Package #1 - $25,000                             Package #2 - $10,000                    Package #3 - $5,000                          Package #4 - $2,500
           (includes four standard or preferred             (includes two preferred or standard     (includes one preferred or standard          (includes one preferred or standard
           booths)                                          booths)                                 booth)                                       booth)
               Grand Prize                                       Tote Bags                               Massage Lounge                               Refreshment Break
               Keynote Speaker                                   Pens                                    (2 available)                                (7 available)
               SDMS House of Rock                                Badge Holders                           Cyber Cafe (2 available)                     Continental Breakfast
               Party entertainment                                                                       Thursday Tutorial                            (4 available)
                                                                 Annual Conference CD
                                                                                                         (7 available)
                                                                 Luggage Tags



     Exhibit Booth Space Location: Indicate your desired exhibit location as noted on the floor plan.
     1st choice: Booth # __________________________                 2nd choice: Booth #_________________________               3rd choice: Booth #________________________

     Purchase Additional Exhibit Booth Space: Please indicate the number and type of exhibit space.
     Type of Exhibit Space                   Number of Booths              Price
        Standard booth(s)                    ____________           x      @ $2,000 per 10’ x 10’   =    $______________
        Preferred booth(s)                   ____________           x      @ $2,200 per 10’ x 10’   =    $______________

     I wish to be located near the following (specify company names):
     _______________________________________________________________________________________________

     I do NOT wish to be located near the following (specify company names):
17




     _______________________________________________________________________________________________
                                                                                                                                          Continued
  SECTION B: Exhibit Space Rental Only
  (Complete this section only if you are not selecting a sponsorship package)


Exhibit Booth Space Location: Indicate your desired exhibit location as noted on the floor plan.
1st choice: Booth # __________________________       2nd choice: Booth #_________________________                3rd choice: Booth #________________________

Please indicate the number and type of exhibit space.
Type of Exhibit Space             Number of Booths         Price
   Standard booth(s)              ____________       x     @ $2,000 per 10’ x 10’       =     $______________
   Preferred booth(s)             ____________       x     @ $2,200 per 10’ x 10’       =     $______________

I wish to be located near the following (specify company names):
_______________________________________________________________________________________________
I do NOT wish to be located near the following (specify company names):
_______________________________________________________________________________________________

  SECTION C: Additional Items Available for Purchase (Note: These items are included in all sponsorship packages)

   Pre-Conference List            $200          Additional ticket(s) for Friday night Awards Dinner at Georgia Aquarium $50 each    # of tickets: ________
   Post-Conference List           $200          (Awards Dinner tickets will be $75 each if purchased on site!)
   Pre and Post-Conference List   $350          Additional ticket(s) for Friday night SDMS House of Rock Party         $25 each     # of tickets: ________
   “Prospect Card” spot           $200          Extra exhibit hall pass for clients                                    $25 each     # of tickets: ________

  SECTION D: Agreement

A signature on this application indicates understanding and agreement to comply with all policies, rules, regulations and conditions in the SDMS
Exhibitor Prospectus and any others issued by SDMS regarding its Annual Conference; acknowledgement of having read the rules and regulations
and agreement that the 2011 SDMS Annual Conference rules and regulations are an integral and binding part of this contract. A signature on this
application also indicates I have read and understand the SDMS refund policy. I authorize SDMS to reserve exhibit space on our behalf.

____________________________________________             ________________       ____________________________________________________________
Signature of Authorized Representative                           Date                 Name of Authorized Representative (Please print or type)


  SECTION E: Payment

Sponsorship Package                           $ ____________
Additional Exhibit Space for sponsors*        $ ____________
Exhibit Space for non-sponsors*               $ ____________
CBI Membership Dues (see page 16)             $ ____________
CBI Membership Discount                     – $ ____________ (less $100 per 10’ x 10’ for CBI Members)
Additional Items (lists, prospect card)       $ ____________ Prior to July 11, 2011, 50% deposit on
                                                                    exhibit space rental and sponsorship must
Total Due                                     $ ____________ accompany application. Balance is due
                                                                    July 11, 2011. On or after July 11, 2011 full
    Full Payment OR                                                 payment for sponsorship and exhibit booth
                                              $ ____________
    Deposit (50% of Total Due)                                      space must accompany application.

Balance Due by July 11                        $ ____________
* $100 discount on each 10’ x 10’ booth purchase does not include booths provided with sponsorship.

Payment Method
   Check enclosed for $ ____________ (Payable to SDMS, drawn on US bank and payable in US funds)
   American Express       Discover      MasterCard          Visa

Credit Card # _____________________________________________________________________________ Expiration Date ______________________

Name on Card _______________________________________________________ Cardholder’s Signature_______________________________________

Billing address for Credit Card Holder ______________________________________________________________________________________________

City _______________________________________________State/Province/Country______________________ ZIP+4/Postal Code_________________

 SDMS • 2745 Dallas Pkwy Ste 350, Plano, TX 75093-8730 • Phone: (800) 229-9506 • FAX: (214) 473-8563 • exhibitors@sdms.org
                                                            Advertising Order Form
A I want to advertise in the on-site Program & Exhibit Guide*
    1/4 page                             $400                    Mechanical Requirements                                   Color: The outside back cover ad can be full
    1/2 page                             $600                    1/4 page               2 7/8” x 4 1/2”                    color. All other ads must be black and white.
    Full page                            $1,000                  1/2 page (horizontal) 6” x 4 1/2”                         Artwork: High-resolution PDF file (300 dpi)
    Inside Front Cover                   $2,000                  Full page              6 1/8” x 9 3/8”                    Please email PDF to: exhibitors@sdms.org by
    Inside Back Cover                    $2,000                  Full bleed (trim size) 6 5/8” x 10”                       AUGUST 1, 2011.
    Back Cover (full color)              $2,500

B I want to advertise in the Conference Daily newspaper*
                                                                                                                Mechanical Requirements
    1/4 page            $150 (per day)
                                                                                                                1/4 page              3 1/2” x 4 7/8”
    1/2 page            $300 (per day)                                                                          1/2 page (horizontal) 7” x 4 7/8”
    Full page           $500 (per day)                                                                          Full page             7” x 10”
(Check all days on which you would like your ad to run)                                                         Color: Ads must be black and white only.
                                                                                                                Artwork: High -resolution PDF file (300 dpi)
     Thursday Issue                    Friday Issue                  Saturday Issue                             Please email PDF to: exhibitors@sdms.org by AUGUST 1, 2011.
C Tote Bag Insert or Promotional Item*                                                                          D Room Drop*
    I would like to supply a tote bag insert. $1500                                                                 I would like to supply a room drop. $1500
    I understand that I am responsible for supplying and shipping the inserts or promotional items to the          I understand that I am responsible for supplying and shipping the inserts or promotional items to the
    Conference site. Detailed instructions will be provided. Promotion items such as hand sanitizer, stress        Conference site. Detailed instructions will be provided. Promotion items such as hand sanitizer, stress
    balls, or ultrasound gel are encouraged.                                                                       balls, or ultrasound gel are encouraged.

E Hotel Dark Channel Advertising*                                                                               F Hotel Keycard Advertising*
    I would like to advertise on the hotel dark channel. $2500                                                     I would like to advertise on the hotel keycard. $3500
    I understand that I am responsible for supplying advertising content to the Conference hotel.                  I understand that I am responsible for supplying advertising content on time and within the neces-
    Detailed instructions will be provided.                                                                        sary specifications. Detailed instructions will be provided.
 * Requirements: All tote bag inserts, room drops, TV advertising, and key card advertising are subject to SDMS approval. You are required to
    submit a PDF or a hard copy of your insert and/or advertising materials to: exhibitors@sdms.org by AUGUST 1, 2011.

Payment Information
Company Name _____________________________________________________________________________________________________________________

First Name ___________________________________________ Last Name____________________________________________________________________

Mailing Address______________________________________________________________________________________________________________________

City_____________________________________________ State/Province_______________________ ZIP+4/Postal Code______________________________

Daytime Phone________________________________________ Email Address__________________________________________________________________

Payment                                                                                                           Payment Method
A Program & Exhibit Guide Advertising                                      $ _________________                         Check enclosed for $ ____________
B Annual Conference Daily Advertising                                      $ _________________                    (Payable to SDMS, drawn on US bank and payable in US funds)
C Tote Bag Insert                                                          $ _________________                        American Express                      Discover                MasterCard                   Visa
D Room Drop                                                                $ _________________
                                                                                                                  Full payment must be received by August 1, 2011.
E Hotel Dark Channel Advertising                                           $ _________________
                                                                                                                  Ads must be received by August 1, 2011.
F Hotel Key Card Advertising                                               $ _________________
CBI Membership Dues (see page 16)                                          $ _________________
Total                                                                      $ _________________

Credit Card # ____________________________________________________________________________ Expiration Date ______________________________

Name on Card __________________________________________________________ Cardholder’s Signature _________________________________________

Billing address for Credit Card Holder ____________________________________________________________________________________________________

City _______________________________________________State/Province/Country_______________________ ZIP+4/Postal Code______________________

Agreement
A signature on this order form indicates understanding and agreement to comply with all policies, rules, regulations, conditions and the SDMS refund and cancellation policy in the SDMS Exhibitor Prospectus and
any others issued by SDMS regarding its Annual Conference; acknowledgement of having read the rules and regulations and agreement that the 2011 SDMS Annual Conference rules and regulations are an integral
and binding part of this contract. Submission of this application also indicates I understand that there are no refunds for support opportunities or SDMS-approved advertising opportunities.

____________________________________________                                    ________________              _________________________________________________________________
Signature of Authorized Representative                                                  Date                        Name of Authorized Representative (Please print or type)

             Office Use Only: Date Rec’d:__________                                 Ad Art Rec’d:__________              Ad Approved:__________                      Pmt Rec’d:__________

  SDMS • 2745 Dallas Pkwy Ste 350, Plano, TX 75093-8730 • Phone: (800) 229-9506 • FAX: (214) 473-8563 • exhibitors@sdms.org
                                          = Preferred Booth $2200
2011 SDMS Annual Conference
September 22 - 25, 2011                   = Standard Booth $2000
Hyatt Regency Atlanta
Atlanta, GA




                                                             Massage
                                                             Lounge




                          SDMS Pavilion
Hotel Reservation Instructions                                                  Transportation
Hyatt Regency Atlanta                                                           • Hartsfield-Jackson Atlanta International Airport (ATL) is served by all
265 Peachtree Street, NE                                                          major airlines including Air Canada, Air France, AirTran Airways, Alaska
Atlanta, GA 30303                                                                 Airlines, American, British Airways, Continental, Delta, Frontier, KLM
Please note that the Hyatt Regency Atlanta will not accept reservations via       Royal Dutch Airlines, Korean Air, Midwest, Spirit Air, United, and US
fax. All reservations must be made by phone or online.                            Airways.
                                                                                • TAKE THE TRAIN! The Metropolitan Transit Authority (MARTA)
Ways to make your reservation:                                                    Trains run from Hartsfield-Jackson Atlanta International Airport to the
1. Call the Hyatt Regency at (404) 577-1234.                                      Hyatt Regency Atlanta (Exit the Peachtree Center which is located in the
2. Go to www.sdms.org/meetings to make your reservation.                          Hyatt Regency) and the cost is approximately $1.50 each way.
Room rates are:                                                                 • Shuttle Service is available through the Hyatt provided by Atlanta Airport
$199/night     Single or double occupancy, plus tax                               Shuttle Connection (ASSC). The cost is $16.50 per person one way/$29
                                                                                  round trip from Hartsfield-Jackson Atlanta International Airport to the
The deadline to receive the SDMS room rate is August 19, 2011                     Hyatt Regency Atlanta. Shuttles run starting at 6:00 am to midnight and
                                                                                  leaves every 10 to 40 minutes. Log onto the Hyatt website for more
All reservations must be guaranteed with a major credit card. Please note
                                                                                  information.
that when you book your hotel room one night’s deposit will be charged to
your credit card. The Hyatt Regency Atlanta requires cancellation at least 24   • Taxi fare is approximately $30 (one way) from Hartsfield-Jackson Atlanta
hours prior to check-in time to avoid cancellation penalties.                     International Airport to the Hyatt Regency Atlanta.
                                                                                • Parking at the Hyatt Regency Atlanta is $8 for the first hour and $4.00 to
                                    You are responsible for securing              $7.00 per additional hour and up to $29 for 24 hours for valet parking.
                                    your hotel reservations. Our room             Self-parking is not available. SDMS does not validate parking.
                                    block of hotel rooms has sold               • For driving directions, please check the Hyatt Regency Atlanta website
                                    out in past years, so make your               at: www.atlantaregency.hyatt.com/hyatt/hotels/services/maps/index.jsp
                                    reservations early!




                                                                                                                                                               21
Keep Georgia                                                              PRSRT	STD
                                                                         U.S.	POSTAGE


on your mind!
                                            2745	N	Dallas	Pkwy	Ste	350        PAID
                                            Plano,	TX	75093-8730         PERMIT	NO.	121
                                                                           DALLAS, TX
                                     ADDRESS SERVICE REQUESTED


   Please route to:
   •	 Marketing/Sales	Director
   •	 Exhibit	&	Trade	Show	Manager
   •	 Communications	Director

				
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