Copywriting Class Assignments
Individual
Library Research Assignment Report
Creative Brief, Copy Platform & Copy Assignment Sheets
2 Radio Commercial Scripts
2 TV Commercial Scripts
1 Magazine Ad
1 Newspaper Ad
1 Yellow Pages Ad
1 Outdoor and Web Banner/Skyscraper Ad
Required for a Passing Grade:
Peer Review: Filled in Form
Group
B. Mini Plans Book
1. New Business Assessment Report
2. Creative Brief ( Copy Platform, New Marketing Strategy, New Ad and Messaging
Strategy)
3. 1 Hard copy and 1 Soft Copy of the Final Draft of Mini Plans Book
B. Advertising Plan Presentation (Preferably With PowerPoint Support)
Note: Provide one soft copy to instructor
C. Creative Executions for Campaign
Note: Turn in 1 soft copy and 1 hard copy
a. Mandatory
i. 1 TV Script
ii. 1 TV Storyboard (8.5x 11 form and shown on screen)
iii. 1 Radio Script
iv. 1 Produced Radio Commercial
v. At least 1 Magazine Ad
vi. At least 1 Newspaper Ad
vii. At least 1 Outdoor/Transit/ or Web Ad
b. Desirable
i. 1 Produced TV Commercial
ii. Promotional Materials (Brochure, Tent Card, T-Shirts, Stickers,
etc.
iii. Alternative Media (Web Site, Browser Ads, Banner or
Skyscraper Ads, Cross Promotions, etc.)