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Undergraduate Degree Programs

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					    School of Business
    Undergraduate Degree Programs




Steps to
Success.




          1
                                                                   Contents
                                                                   Studying in regional Victoria                         3

                                                                   University of Ballarat                                3
                                                                   Quality academic programs with research links
                                                                   Student support
                                                                   Mentor program

                                                                   School of Business                                   4-5
                                                                   Welcome from the Head of School
                                                                   Why study business?
                                                                   Student support
                                                                   Undergraduate degree programs
                                                                   Undergraduate degree structure
                                                                   Accreditation
                                                                   Study abroad
                                                                   Further study options

                                                                   Summary of Undergraduate degree programs             6-7
                                                                   Brief description
                                                                   Career opportunities
                                                                   Prerequisites

                                                                   Bachelor of Business degree programs                8-10
                                                                   Bachelor of Business
                                                                   Bachelor of Business (Entrepreneurship)
                                                                   Bachelor of Business (Marketing)
                                                                   Bachelor of Business (Tourism)

                                                                   Bachelor of Commerce degree programs               11-14
                                                                   Bachelor of Commerce
                                                                   Bachelor of Commerce (Accounting)
                                                                   Bachelor of Commerce (Applied Economics
                                                                      and Finance)
                                                                   Bachelor of Commerce (Business Law)
                                                                   Bachelor of Commerce/Bachelor of Management

                                                                   Bachelor of Management degree programs             15-18
                                                                   Bachelor of Management
                                                                   Bachelor of Management (Human Resources
                                                                      Management)
                                                                   Bachelor of Management (Marketing)
                                                                   Bachelor of Management (Organisational
                                                                      Management and Leadership)
                                                                   Bachelor of Management (Tourism)

                                                                   Applications and further information                 19
                                                                   VCE students
                                                                   Non-school leavers
‘From Ballarat to Beijing’                                         Higher education contribution scheme (HECS-HELP)
Lindsay Goding
Business Development Manager – North Asia and Gulf Countries           assistance
Tourism Victoria                                                   Scholarships
Graduate – Bachelor of Management (Tourism)                        International students


Cover photograph
Trish Beerens
Student - Bachelor of Management (Honours)
Graduate - Bachelor of Commerce (International Business)/
Bachelor of Management (HRM and Tourism)

                                                               2
                                  Studying in regional Victoria
                                                                  University of Ballarat


Ballarat is a great destination to pursue academic studies. As a large regional city, it offers country,
metropolitan and international students a range of quality tertiary programs delivered in a safe,
clean and friendly environment. Already well-known as a key secondary college precinct in Victoria,
Ballarat is now developing a significant reputation as a tertiary education destination as well.



As a regional city, Ballarat is a blend of historic and contemporary               As much of the ongoing research is linked to businesses, communities
culture in a bush setting. Ballarat was the hub of the gold rush era in            and industry groups in the Ballarat and regional areas, many students
the 1800s and it still retains the stunning architecture from this period.         have the opportunity to work with these groups and apply their
Many of the historic buildings and memorials that embodied the spirit              acquired skills to specific projects.
of Australia at that time, such as Sovereign Hill and Eureka Stockade, are
now key tourist destinations. As a contemporary regional city, Ballarat            Student support
has modern health facilities, sporting and leisure facilities, a variety of
                                                                                   Staff at the University of Ballarat care about the welfare of their students
shopping centres and numerous cafés, restaurants and nightclubs.
                                                                                   and there are many support services to assist with any issue that may
Ballarat is situated only 1.5 hours from Melbourne CBD and while it                be encountered by students who are studying and living away from
is well serviced by bus, rail and road networks, it is far removed from            home. Services on campus include assistance with accommodation,
the pressures of traffic, pollution, parking and high accommodation                employment, health and welfare, financial issues and academic skills.
expenses associated with living in metropolitan cities. Native forest is
                                                                                   To enhance social networking the various social and sporting clubs at
in abundance in the Ballarat region and as there are many beautiful
                                                                                   the University of Ballarat organise a range of day and evening events
walking tracks bordering historic precincts, it is not unusual to see koalas
                                                                                   throughout the year.
and kangaroos in the area.

                                                                                   Mentor program
University of Ballarat                                                             Of particular significance to new students is the University of Ballarat’s
The University of Ballarat is the third oldest tertiary institution in             mentor program which aims to support new students during the
Australia. Established in 1870, it was originally known as the School of           transition phase to higher education from secondary school, gap year
Mines but became a University in 1994 and renamed as the University of             activities or other education systems.
Ballarat. Today the University of Ballarat is the only regional multi-sector       During orientation week, students join mentor groups and learn how
institution in Australia offering higher education and vocation programs           to navigate the University’s management system, timetable, campus
that allows students to complete key tertiary qualifications through a             and library services. The program assists students to quickly become
variety of pathways at the same institution.                                       familiar with the University of Ballarat’s infrastructure and facilities that
                                                                                   are critical to student success!
Quality academic programs with research links                                      After orientation week the mentor program continues with weekly
Whether from the country, the city or overseas, the University of Ballarat         meetings and social events until week six of the semester to ensure that
offers students a relaxing learning environment in which to study                  students are assimilated into university life.
and live. The Mt Helen campus is located on 110 hectares of natural                At the University of Ballarat, students will:
bushland approximately 10 kilometres from Ballarat CBD and caters
to approximately ten thousand students in undergraduate and post                   • Study in a peaceful and safe learning environment
graduate programs.                                                                 • Enjoy the cultural aesthetics of a historic regional gold town
Quality academic programs are characterised by small class sizes in
a comfortable learning environment with quality teaching facilities.
                                                                                   • Benefit from a personalised approach to academic learning
Academic staff enhance student learning by providing individual                    • Gain confidence in applying skills and knowledge
attention to assist with study success so students do not get lost in a            • Make life-long friends
crowd – they become part of the community of University of Ballarat
and are known and recognised by academic staff.                                    • Expand their knowledge base through contact with staff and
                                                                                     students from around the world
Academics at the University of Ballarat have a growing international
reputation for high quality, relevant research in many disciplines.
Innovative research centres are also located on campus and academics
contributing to research centres incorporate the cutting edge findings                              HHHHH Teaching quality
in their classroom learning material. As a consequence, the higher
education programs equip students with current knowledge and skills
                                                                                                  HHHH Graduate satisfaction
necessary to work in a global environment.                                                     Good Universities Guide – August 2009
                                                                               3
                                                             School of Business



Welcome to the School of Business                                                 Why study business?
Welcome to all new students!                                                      The business world is constantly changing!
We hope you find our undergraduate degree programs challenging,                   Business leaders must consider the impact of environmental
enjoyable and valuable for your career development.                               issues such as energy, pollution and water in relation to
We take pride in the quality, range and professionalism of our programs           manufacturing and production processes, and overall business
that are geared to meeting the real needs of today’s business students            and management decisions. The Global Financial Crisis has
located in over ten countries through a global network committed to               changed the financial landscape of world markets and consumer
educational excellence and teaching quality. The knowledge that you               purchasing behaviour. Technology has altered the way businesses
acquire and the networks you form as you study will play a critical role in       communicate and interact with all stakeholders, and how
your career and the success of the organisations in which you will work.          managers and staff work together. A high value is now placed on
As a graduate you can enjoy exciting careers in a variety of business             knowledge systems and being a learning organisation.
positions in Australia and around the world.
                                                                                  To meet these changes, all businesses must make decisions that are
We know that you will enjoy the quality undergraduate programs, small             socially responsible as well as financially sound, and contribute to the
class sizes and the personalised learning approach in a supportive and            growth of the organisation. Because of these changes, exciting career
relaxed learning and living environment.                                          positions in business exist in industry, public and community sectors for
                                                                                  graduates with strong business skills.
Our university has a history dating back over 130 years and it is
committed to innovation, creativity and student centred values.
                                                                                  Academic reputation
We look forward to working with you in this exciting area of
undergraduate business education and we welcome you to a time of                  The School of Business at the Mt Helen campus of the University
excitement, challenge and creativity.                                             of Ballarat has an outstanding reputation, both nationally and
                                                                                  internationally, for excellence in teaching, research and discussion of
                                           Associate Professor Mike Willis
                                                                                  business issues.
                                           Head of School (Acting)
                                           School of Business                     The School of Business is recognised for graduating business
                                                                                  professionals who are confident, competent and well-educated.
                                                                                  Graduates are groomed to be future business leaders, so gain a
                                                                                  strong understanding of business principles and the ability to think
                                                                                  conceptually and analytically. Students are prepared for exciting and
                                                                                  varied professional careers in business, commerce and management
                                                                                  and many graduates hold prestigious positions in industry, government
                                                                                  and education in Australia and overseas.


                                                                                  Student support
                                                                                  Academic staff have extensive practical experience in their field of
                                                                                  teaching and are highly skilled in successfully guiding students through
                                                                                  course requirements. Transition to higher education is also recognised
                                                                                  as an important issue in student life and the School of Business
                                                                                  coordinates a strong mentor program that continues until the end of
                                                                                  semester to support new students in the new learning environment.
                                                                                  Apart from a variety of activities and support services, the mentor
                                                                                  program also includes an Academic Support Program to assist students
                                                                                  develop key academic skills in researching, writing and referencing.




                                                                              4
Undergraduate degree programs                                                     Accreditation
The School of Business at the University of Ballarat offers a range of            Depending on the courses undertaken, students can receive
single and double undergraduate degrees*^ in business, commerce                   accreditation from a variety of key professional bodies in commerce,
and management that provide students with the opportunity to                      accounting, management and tourism. Membership of professional
specialise in key business areas and so pursue a range of career options.         associations can provide students with valuable networking prospects,
Students can also combine their business studies with other study areas           skills support, and various development opportunities.
of interest including languages, science and psychology.
                                                                                  To receive accreditation, students may need to complete a prescribed
* Some double degrees are taught in conjunction with the School of Arts, IT       degree program, or a specific number of courses as required by the
  and Science
^ Please refer to pages 6-7 for a list of all degree programs                     professional association. Academic staff can provide information about
                                                                                  specific industry bodies and for further information, please refer to the
                                                                                  School of Business Undergraduate Handbook at <www.ballarat.edu.au/
Undergraduate degree structure                                                    ard/ business/ug_handbook>.
While there is some variation between degree programs, students
undertaking degrees in business, commerce and management
generally complete twenty-four courses consisting of eight foundations            Study abroad – Alló! Hallo! Hello!
courses, at least eight specialist courses and up to eight electives.
Students undertaking commerce degrees and wish to be accredited                   The University of Ballarat has a range of partnerships with overseas
by the CPA and ICAA, must complete seventeen courses as required for              institutions that provide students with the opportunity to travel and live
accreditation by these key industry bodies.                                       overseas, improve language skills, and learn about a new culture, whilst
                                                                                  gaining credits for studies.
Undergraduate degree programs are generally completed in a three
year full-time period but the timeframe may be reduced to two and a               Overseas countries that offer semester places include Canada, China,
half years by doing summer or winter school courses*, or extended to a            Denmark, Finland, France, Japan, Germany, The Netherlands, Sweden
maximum of seven years if undertaken part-time.                                   and the USA and financial assistance can be provided for some fields of
                                                                                  study.*
Double degree programs consist of thirty-six courses generally taken
over a four and a half year period, although again the timeframe can be           *Conditions apply
reduced by doing summer or winter school courses*, or extended to a               For further information please contact:
maximum of ten years if undertaken part-time. In this study program               Tiffany Forbes
students must complete eight foundation courses from each degree                  International Student Programs
stream, a minimum of eight specialist courses from each degree stream             Email: t.forbes@ballarat.edu.au
and up to four electives.                                                         Phone: + 61 3 5327 9288
                                                                                  Web: <www.ballarat.edu.au/fdp/international>
When choosing specialist programs, students must ensure that they
complete the prerequisite courses in first year that allow progession to
second and third year level courses. Specific information about courses           Further study options
can be obtained from the Undergraduate Handbook 2010 located at
<www.ballarat.edu.au/ard/business/ug_handbook>.                                   Graduates from the School of Business also have the opportunity
*Availability of course offerings may vary                                        to apply for further studies at postgraduate study level in either
                                                                                  coursework or research. Students who are interested in undertaking
Transferring between degree programs without penalty                              research programs may have the opportunity to apply for a Bachelor of
                                                                                  Business (Honours)* which will assist students to fast track into PhD or
What is particularly attractive about the degree programs at the School
                                                                                  DBA programs in the future.
of Business is that students can change degree programs at the end of
                                                                                  *Conditions apply
first year, without penalty.
                                                                                  For further information about postgraduate programs please contact:
Sometimes it is difficult to make decisions about which degree
                                                                                  Jenny Trounce – Postgraduate Administration Coordinator
program to undertake without first experiencing the various disciplines.          Phone: + 61 3 5327 9288
But because the business, commerce and management degree                          Email: j.trounce@ballarat.edu.au>
programs share common foundation courses and the selection of                     Web: <www.ballarat.edu.au/ard/business/programs/graduate.shtml>
degree specialisation does not occur until second year, students can
                                                                                  For further information about research programs please contact:
experience the different disciplines and then if they prefer, change their
                                                                                  Sarah Murphy – Research Administrator
specialisation pathway at the end first year – without penalty.                   Phone: + 61 3 5327 9982
                                                                                  Email: s.murphy@ballarat.edu.au>
                                                                                  Web: <www.ballarat.edu.au/ard/business/programs/research.shtml>




                                                                              5
Summary of undergraduate degree programs (February and July intake)

 Degree                         Description                                   Career opportunities                           Prerequisites

 Students must complete                                                                                                      VCE or
 24 courses. (Please refer to                                                                                                equivalent
 course maps on pages 8-15                                                                                                   Check the
 for specific courses)                                                                                                       VTAC guide
                                                                                                                             for 2010 enter
 Bachelor of Business           Provides students with a sound working        Includes business manager, business            Units 1 and 2
 CRICOS Code 039579B            knowledge of strategic business concepts.     consultant, business analyst, researcher,      – two units of
 VTAC Code 37161                As a generalist degree students can select    strategic planner, or owner business.          maths (any)
                                a range of special interest courses from
                                accounting law, applied economics and
                                finance, law, marketing, tourism and
                                management.
 Bachelor of Business           Combines the core principles of strategic     As well as potential employment as             Units 1 and 2
 (Entrepreneurship)             business with entrepreneurial concepts.       a business manager, consultant or              – two units of
 CRICOS Code 062133G            Students complete a range of specialist       franchise owner, this program can provide      maths (any)
                                entrepreneurship courses as well as key       graduates with a choice of a career in a
                                business courses in accounting, marketing     new enterprise or start-up venture.
                                and management.
 Bachelor of Business           Integrates the core principles of strategic   Managerial or support positions in             Units 1 and 2
 (Marketing)                    business with marketing concepts.             marketing that can involve strategic           – two units of
 CRICOS Code 039582G            Students complete a range of specialist       planning, media liaison, market research,      maths (any)
                                marketing courses as well as key business     product management, branding
                                courses in accounting, human resources        and marketing communications in
                                and management courses.                       organisations.
 Bachelor of Business           Combines key business theory within           Includes positions in travel and destination   Units 1 and 2
 (Tourism)                      a conceptual framework of tourism.            marketing, general marketing in aviation,      – two units of
 CRICOS Code 039583F            Students complete a specialist range of       accommodation and visitor services,            maths (any)
                                tourism courses as well as key business       human resources, and strategic planning.
                                courses in marketing, accounting, human
                                resources and management.

 Bachelor of Commerce           Provides students with the skills they need   Opportunities across a wide variety of         Units 1 and 2
 CRICOS Code 016532G            to be leaders in commerce and business.       business types and can include financial       – two units of
 VTAC Code 37021                As a generalist program, students can         adviser, a business consultant or an           maths (any)
                                complete courses in business law,             economist.
                                accounting and applied economics and
                                finance.
 Bachelor of Commerce           Provides students with the skills they need   Positions in a wide variety of commercial,     Units 1 and 2
 (Accounting)                   to be leaders in commerce and business        government and professional settings           – two units of
 CRICOS Code 044114D            and who want to be an accounting              including public accounting, banking,          maths (any)
                                professional. Accredited by the CPA and       teaching, government organisations,
                                ICAA.                                         stockbroking, business consulting, and
                                                                              the retailing, manufacturing and mining
                                                                              industries.
 Bachelor of Commerce           For students interested in combining key      Retail and merchant banking, insurance,        Units 1 and 2
 (Applied Economics and         commerce courses with a specialisation in     investment management and public               – two units of
 Finance)                       economics and finance.                        accounting, stockbroking, federal              maths (any)
 CRICOS Code 044115C                                                          state and local government business
                                                                              enterprises, business consulting,
                                                                              secondary teaching* and retail
                                                                              management. *Requires further qualification

 Bachelor of Commerce           Students can combine commerce                 Many fields require skilled commercial         Units 1 and 2
 (Business Law)                 and business law courses to develop           law professionals including tourism,           – two units of
 CRICOS Code 062094J            key knowledge skills about the legal          hospitality, marketing, human resource         maths (any)
                                framework within which businesses             management, industrial relations, sports
                                operate, the fundamental laws that            and event management, accounting
                                regulate them and know how to keep            and finance. Opportunities can occur in
                                abreast of legal developments.                established businesses or in conjunction
                                                                              with entrepreneurial activity.

 Bachelor of Management         Prepares students for professional careers    Management roles across all industries         Units 1 and 2
 CRICOS Code 016531G            in general management and human               that may lead to management and                – two units of
 VTAC Code 37601                resource management in large businesses       directorial roles. Management consultants.     maths (any)
                                and government organisations.

                                                                      6
  Degree                                  Description                                             Career opportunities                             Prerequisites

  Bachelor of Management                  Prepares students for careers in human                  Consultants, recruitment officers,               Units 1 and 2
  (Human Resource                         resource management in large businesses                 personnel or human resource officers,            – two units of
  Management)                             or government organisations. The focus                  employee relations officers, training and        maths (any)
  CRICOS Code 044123C                     of the curriculum is on human and                       development officers as well as project
                                          organisational relationships and structure.             officers.
  Bachelor of Management                  An attractive option for students who                   Managerial or support roles in marketing         Units 1 and 2
  (Marketing)                             are interested in combining business                    that can involve strategic planning,             – two units of
  CRICOS Code 044124B                     skills in marketing with knowledge of key               media liaison, market research, product          maths (any)
                                          management functions in large and small                 management, branding and marketing
                                          organisations.                                          communications. Management and
                                                                                                  leadership roles.

  Bachelor of Management                  For students intending to pursue careers                Management leadership and consulting             Units 1 and 2
  (Organisational                         in senior management in both small and                  roles.                                           – two units of
  Management and                          large organisations. The focus of much of                                                                maths (any)
  Leadership)                             the curriculum is on leadership roles and
  CRICOS Code 062134F                     managing change in an organisation.
  Bachelor of Management                  An attractive option for students                       Positions in travel and destination              Units 1 and 2
  (Tourism)                               interested in combining skills in                       marketing, general marketing in aviation,        – two units of
  CRICOS Code 044125A                     management with the exciting area                       accommodation and visitor services,              maths (any)
                                          of tourism to so as to effectively                      human resources, and strategic planning.
                                          manage human resources in a tourism                     With the emphasis on human and
                                          environment.                                            organisational relationships and structure,
                                                                                                  these positions also lead to management
                                                                                                  and directorial roles in organisations
                                                                                                  across all industries.

  Double Degrees

  Students must complete 36
  courses. (Please refer to
  course maps on page 12
  for specific courses)
  Bachelor of Commerce/                   For students interested in combining                    A range of career options across many            Units 1 and 2
  Bachelor of Management                  courses in commerce and management                      business types including an accountant,          – two units of
  CRICOS Code 039578C                     and developing a well-defined career                    a financial adviser, stockbroker, a business     maths (any)
  VTAC Code 37021                         path that incorporates accounting,                      consultant, an economist, a personnel
                                          management and leaderships skills.                      manager, human resource consultant or
                                                                                                  industrial relations manager.



Additional double degree programs*
Bachelor of Applied Science (Food Science and Technology)/Bachelor
of Management CRICOS Code 039548J VTAC Code 37121
For further information please contact:
School of Science and Engineering
Phone: (03) 5327 9419
Email: <info@ballarat.edu.au>
Web: <www.ballarat.edu.au/ard/sci-eng/programs/food_science.shtml>
Bachelor of Business Information Systems/Bachelor of
Management CRICOS Code 061325G VTAC Code 37691
For further information please contact:
Julie Howes, Administrative Office
Graduate School of Information Technology and Mathematical Science                                                                        ‘With the distinctive
Phone: (03) 5327 9770                                                                                                                     areas of specialist
Email: <j.howes@ ballarat.edu.au>                                                                                                         expertise, the emphasis
Web: <www.ballarat.edu.au/ard/itms/programs/programs.shtml>                                                                               of our programs is on
Bachelor of Applied Science (Human Movement)/Bachelor of                                                                                  individual students and
Management CRICOS Code 065657K VTAC Code 37211                                                                                            their learning needs.’
For further information please contact:                                                                                                   Dr Mary Hollick
Phone: (03) 5327 9697                                                                                                                     Undergraduate Programs
Email: <info@ballarat.edu.au>                                                                                                             Coordinator
Web: <www.ballarat.edu.au/ard/hmss/programs/BSM&Bus.shtml>                                                                                Senior Lecturer in Tourism
*Students will need the prerequisites for both degree streams. For prerequisites other than for
the School of Business (as listed above) please contact the Schools as indicated.

                                                                                           7
                                                      Bachelor of Business
                                                         degree programs

The Bachelor of Business degree programs will enable students to acquire a sound
working knowledge of strategic business concepts. Undertaking a Bachelor of Business
will provide students with the skills to work in a wide range of business environments
from a large corporation to a new business or start up venture, regardless of the profit or
not-for profit orientation of the organisation.


Program flexibility                                 Accreditation
The flexibility of the program allows students      Depending on the courses undertaken,
to select a generalist course – so undertake        students can receive accreditation from
courses from a range of business disciplines,       a variety of key professional bodies in
or to follow a key interest and specialise          commerce, accounting, management and
in a specific business discipline such as           tourism.
entrepreneurship, marketing or tourism.
                                                    Course information
Program structure                                   Specific information about courses can be
Courses are divided into introductory*              obtained from the Undergraduate Handbook
(foundation) and advanced+ levels that              2010 located at <www.ballarat.edu.au/
have a value of 15 credit points towards the        ard/business/ug_handbook>. Availability
degree program (unless otherwise specified).        of courses offered by other Schools at the
Regardless of the degree specialisation, all        University of Ballarat is available at <www.
students complete the same eight business           ballarat.edu.au/schools>.
foundation courses covering the key
disciplines of marketing, accounting, tourism,
management, law, microeconomics, ebusiness          Graduate employment
and entrepreneurship so are well grounded in        Employers of graduates form these programs
the principles, theory and practice of general      have included National Australia Bank,
business skills. This also allows students to       University of Ballarat, Disney Corporation,
experience a variety of disciplines before          Accor and Hilton Hotels, Tourism Victoria,
choosing a study program that reflects key          Tourism Australia, Sovereign Hill, Royal
courses of interest in second and third year.       Melbourne Zoo and the Melbourne Aquarium.
The flexibility in the structure of the Bachelor
of Business degree programs means that once
the foundation courses have been completed,
students then have the option of choosing at
least eight specialist courses in business and
up to eight electives from the other disiplines.
This means that students can select up to
one-third of their degree from other disiplines
that can complement their business degree
– for example, Asian studies, languages,
psychology, arts and mathematics.
* No more than ten introductory courses
+Advanced courses have prerequisites that must be
  completed prior to enrolment

Industry experience
Throughout the degree programs, students
may have the opportunity to work with local
businesses on research projects that allows
the application of knowledge and provides
valuable experience in real business settings.
Students may also have the opportunity to
experience the business environment through
short-term placements in local businesses                       Emily Richards
during their final year.                                        Student - Bachelor of Business (Tourism)

                                                                           8
Bachelor of Business                               Bachelor of Business
As a generalist program, the Bachelor of           (The course map represents a suggested sequence for this degree program but this can alter without
                                                   notice, subject to availability of courses)
Business provides students with a broad
range of business skills to assist with business    Year     Semester                                             Business courses
development and operations. It is particularly        1            1            Accounting and             Business             eBusiness        Fundamentals
attractive to students who want to experience                                  Business Decisions       Microeconomics       Fundamentals           of Law
many different business courses and develop                        2             Introduction to         Introduction to      Innovation in       Management
a broad range skills rather than focusing on a                                      Marketing                Tourism             Society           Principles
specific pathway.                                     2            1            Specialist course       Specialist course   Specialist course   Specialist course
                                                                   2            Specialist course       Specialist course       Elective            Elective
After completing the foundation courses,
students then select a minimum of eight               3            1                 Elective               Elective            Elective            Elective
specialist courses from a range of key                             2            Specialist course       Specialist course       Elective            Elective
disciplines including entrepreneurship,
marketing, accounting, tourism, finance and
                                                                   Brooke Barry
law. Students can also select up to eight
                                                                   Student - Bachelor of Business (Tourism)
electives from other disciplines or include
additional business courses to strengthen the
business focus.
As future business managers and leaders,
graduates have a strong understanding of a
broad range of business principles and the
ability to think conceptually and analytically.




Bachelor of Business
(Entrepreneurship)
The Bachelor of Business (Entrepreneurship)        Students also select up to seven electives from
provides an appealing direction for students       other disciplines for example, marketing, and
who are interested in innovation and               include courses such as Consumer Behaviour,
entrepreneurship and will provide students         Product Management and Marketing Strategy
with a sound working knowledge of strategic        and Analysis* to strengthen the specialisation.
business and entrepreneurial concepts.             *Prerequisites will apply

This program integrates the theory and             As future visionaries and innovators, graduates
practice of business and entrepreneurship and      will gain a strong understanding of business
provides students with the skills to work in a     principles and the ability to think conceptually
wide range of business environments whether        and analytically.
in a business, operating a new enterprise or a
start up venture.
                                                   Bachelor of Business (Entrepreneurship)
After completing the foundation courses,
                                                   (The course map represents a suggested sequence for this degree program but this can alter without
students then select a minimum of eight            notice, subject to availability of courses)
specialist courses in entrepreneurship
including Innovation in Society,                    Year     Semester                                 Business and Entrepreneurship courses
Entrepreneurship and New Venture Creation,            1            1             Accounting and            Business          Introduction to     Fundamentals
Creativity and innovation, Managing Technology                                       Business          Microeconomics            Tourism            of Law
Commercialisation, Entrepreneurial Business                        2             Introduction to          eBusiness           Innovation in      Management
                                                                                    Marketing           Fundamentals             Society           Principles
Planning and Innovation in Practice and
                                                      2            1           Entrepreneurship and                         Managing People
a minimum of three courses from other                                          New Venture Creation         Elective             at Work            Elective
disciplines including Business Macroeconomics,                     2
Managing People at Work and Competitive                                        Managing Technology    Business                Competitive        Creativity and
                                                                                 Commercialism     Macroeconomics               Analysis          Innovation
Analysis.
                                                      3            1                                                                             Entrepreneurial
                                                                                     Elective               Elective            Elective        Business Planning
                                                                   2                                                                              Innovation in
                                                                                     Elective               Elective            Elective             Practice

                                                                                 9
Bachelor of Business
(Marketing)
The Bachelor of Business (Marketing) provides        Students also select up to eight electives                As future marketing leaders, graduates will
an attractive option for students who are            from disciplines or include additional                    gain a strong understanding of business
interested in focusing their business skills in      marketing courses such as Marketing Law                   marketing and principles and the ability to
marketing.                                           and Management Practice/Applied Project in                think conceptually and analytically.
                                                     Marketing to strengthen the specialisation.
The study of marketing appeals to many
aspiring business professionals in a range
of industries because of its role in achieving       Bachelor of Business (Marketing)
business goals and the associated breadth of         (The course map represents a suggested sequence for this degree program but this can alter without
responsibility.                                      notice, subject to availability of courses)

The Bachelor of Business (Marketing) is               Year     Semester                                Business and Marketing courses

focused on developing graduates who can                 1          1           Introduction to       Introduction to         eBusiness              Business
                                                                                  Marketing              Tourism           Fundamentals          Microeconomics
proactively contribute to business growth
and operations through the development of                          2          Accounting and          Management              Business               Innovation in
                                                                             Business Decisions        Principles            Statistics*                Society
effective marketing strategies.
                                                        2          1                                                          Business
                                                                                  Consumer             Marketing        Information Systems*         Fundamentals
After completing the foundation courses,                                          Behaviour          Communication                                      of Law
students select a minimum of eight specialist                      2                                                                                  Marketing
courses that reflect the key functional                                      Services Marketing          Elective            eMarketing               Research^
responsibilities in marketing including                 3          1       Product Management                                Marketing               International
                                                                                                         Elective              Law*                    Marketing
Services Marketing, Consumer Behaviour,
Market Research, eMarketing, Marketing                             2       Management Practice/                                                       Marketing
                                                                             Applied Project*            Elective             Elective               Strategy and
Communication, Product Management,                                                                                                                     Analysis
International Marketing and Marketing Strategy
                                                     *Indicates suggested elective to complement the study program
and Analysis.                                        ^Students undertaking Marketing Research are also recommended to complete Business Statistics




Bachelor of Business
(Tourism)
The Bachelor of Business (Tourism) is designed       Because students become well grounded in                  Employers of graduates from this program
for students interested in combining skills in       the principles, theory and practice of business           have included Qantas, Tourism Victoria,
business with the exciting area of tourism.          in a tourism setting, they are able to positively         Tourism Australia, Disney Corporation, Accor
                                                     contribute to the service industries by                   and Hilton Hotels, Sovereign Hill, Royal
The Bachelor of Business (Tourism) prepares
                                                     developing effective and sustainable tourism              Melbourne Zoo and Melbourne Aquarium
students for the competitive and complex
                                                     plans.                                                    as well as regional councils across Australia,
environment of the tourism industry where
                                                                                                               world tourism organisations and national
the understanding of a range of business
                                                                                                               parks.
functions is critical for organisational success.
So the focus of the degree program is on
business functions of tourism destination            Bachelor of Business (Tourism)
management, rather than reception
                                                     (The course map represents a suggested sequence for this degree program but this can alter without
towards guests such as bartending and food           notice, subject to availability of courses)
preparation as associated with hospitality
industries.                                           Year    Semester                                 Business and Tourism courses
                                                        1          1          Introduction to       Accounting and           eBusiness             Business
After completing the foundation courses,                                          Tourism          Business Decisions      Fundamentals         Microeconomics
students select a minimum of eight specialist                      2           International         Management           Introduction to        Innovation in
courses in tourism including International                                        Tourism              Principles            Marketing              Society
Tourism, Tourism Impacts and Strategies,                2          1         Tourism Impacts          Consumer             Managerial           Fundamentals of
Tourism Products and Service Delivery,                                        and Strategies          Behaviour*        Research Methods             Law
Contemporary Tourism Issues, Event Industry
                                                                   2         Tourism Products           Business              Business                Services
Operations, Tourism Planning and Development,                                  and Service            Information            Statistics*             Marketing*
International Travel Tourism and Issues in Special                               Delivery               Systems*
Interest Tourism.                                       3          1          Contemporary           Event Industry     International Travel     International
                                                                              Tourism Issues           Operations             Tourism              Business*
Students also select up to eight electives from                    2
                                                                            Tourism Planning        Issues in Special     Management           Marketing Strategy
other disciplines or include additional tourism                                                    Interest Tourism/     Practice/Applied
                                                                            and Development                                                      and Analysis*
courses such as Tourism Destination Marketing                                                     Tourism Destination        Project*
                                                                                                       Marketing
and Management Practice/Applied Project in
Tourism to strengthen the specialisation.            *Indicates suggested elective to complement the study program

                                                                             10
                                                  Bachelor of Commerce
                                                       degree programs

The Bachelor of Commerce degree programs are designed to give students the
knowledge and skills they need to become leaders in commerce and business and
to work in a wide range of business environments from a large corporation to a small
business, regardless of the profit or not-for profit orientation of the organisation.



Program flexibility                                Students undertaking the double degree                 Graduate employment
Students can complete a general degree             program in commerce and management,                    Employers of graduates from these programs
in commerce, or specialise in accounting,          will need to complete a minimum of sixteen             have included St Kilda Football Club, ANZ
applied economics and finance or business          commerce and management foundation                     Bank, National Australia Bank, Westpac Bank,
law. Students can also complete a double           courses and sixteen commerce and                       Ernst and Young, KPMG, Deloitte Touche
degree in commerce and management with a           management specialist courses, and up to               Tohmatsu, PriceWaterhouseCoopers and Mars
specialisation in each degree stream.              four electives.                                        Confectionary.
                                                   * No more than ten introductory courses with the
The core curriculum in all streams of                exception of the Bachelor of Commerce (Accounting)   Graduates have also been employed in many
                                                     that allows twelve
the Bachelor of Commerce focuses on                                                                       regional businesses including Ballarat Holden,
                                                   +Advanced courses have prerequisites that must be
quantitative, analytical and argumentation           completed prior to enrolment                         City of Ballarat, RSM Bird Cameron, Prowse,
skills and provides students with a well-          ^Refer to degree program descriptions on pages 12–14   Perrin & Twomey, MOR Accountants, Barker
defined career path to be a professional in the                                                           and Jennings Pty Ltd, Costello Brown and
world of commerce. Students will develop a                                                                McMaster CPAs, Kearney & Crowe, Evans and
body of knowledge and skills to enable them        Industry experience                                    Metcalfe, Butler Chartered Accountants and
to work independently and systematically           Throughout the degree, students may                    Bicknells Accountants.
apply key learning to the requirements of the      have the opportunity to work with local
workplace.                                         businesses on research projects that allows
                                                   the application of knowledge and provides
                                                   valuable experience in real business settings.
Program structure
                                                   Students may also have the opportunity to
Courses are divided into introductory*             experience the business environment through
(foundation) and advanced+ levels that have        short-term placements in local businesses
a value of 15 credit points towards the degree     during their final year.
program (unless otherwise specified).
All students undertaking the commerce              Accreditation
degree programs complete the same eight            Depending on the courses undertaken,
foundation courses covering accounting,            students can receive accreditation from
microeconomics, macroeconomics, law,               a variety of key professional bodies in
statistics and business information systems,       commerce, accounting, management
so are well grounded in the principles, theory     and tourism. The Bachelor of Commerce
and practice of commerce. This also allows         (Accounting) and Bachelor of Commerce/
students to experience a variety of disciplines    Bachelor of Management is accredited by the
before choosing a study program in second          Certified Public Accountants of Australia (CPA)
and third year that reflects key courses of        and the Institute of Chartered Accountants in
interest.                                          Australia (ICAA).#
                                                   # Students must complete the courses required by the
After completing the foundation courses,             CPA and ICAA to meet accreditation
and depending on the commerce degree
program^, students then have the option            Course information                                       While studying at the University of
of choosing a minimum of seven specialist          Specific information about courses can be                Ballarat, I enjoyed the personal learning
commerce courses and up to nine electives          obtained from the Undergraduate Handbook                 environment, where lecturers made
from other disciplines including management,       2010 located at <www.ballarat.edu.au/                    an effort to get to know me as an
marketing, human resource management,              ard/business/ug_handbook>. Availability                  individually and continued to support
tourism Asian studies, languages, psychology,                                                               me throughout my degree.
                                                   of courses offered by other Schools at the
arts and mathematics.                              University of Ballarat is available at <www.             Adam Corbett
                                                   ballarat.edu.au/schools>.                                Student - Bachelor of Commerce
                                                                                                            (Applied Economics and Finance) Honours
                                                                                                            Graduate - Bachelor of Commerce
                                                                                                            (Applied Economics and Finance)


                                                                            11
Bachelor of Commerce                              Bachelor of Commerce
The Bachelor of Commerce is designed as a         (The course map represents a suggested sequence for this degree program but this can alter without
                                                  notice, subject to availability of courses)
comprehensive program to provide students
with broad commerce skills required to be          Year     Semester          Commerce courses (combination of applied economics and finance, law
                                                                                                   and accounting courses)
leaders in commerce and business.
                                                     1           1            Accounting               Business              Business             Fundamentals
As a generalist degree, it is particularly                                    and Business           Information          Microeconomics             of Law
                                                                               Decisions               Systems
attractive to students who want to experience
                                                                 2            Accounting           Commercial Law           Business                 Business
many different commerce courses rather than                                  Fundamentals                                Macroeconomics              Statistics
select a specific pathway.                           2           1          Organisational                                 Comparative           Financial Markets
                                                                                                  Employment Law
                                                                                Law                                      Economic Systems         and Institutions
After completing the foundation courses,
                                                                 2          Managing the                                   Introduction to         Management
students select a minimum of eight specialist                             Legal Environment         Marketing Law            Marketing**            Principles*
courses from a range of key commerce                 3           1       Law in a International      International           Corporate              Financial
disciplines including accounting, law,                                      and Electronic             Business             Accounting*            Accounting*
                                                                                Market
economics and finance as well as up to eight
electives. Students also select up to eight                      2          Income Tax Law            Auditing*         Advanced Financial            Elective
                                                                              and Practice*                                 Planning*
electives from other disciplines or include
                                                  * Suggested electives to complement the study program
additional commerce courses to strengthen         **Prerequisite for Marketing Law
the commerce focus.
As future commerce and business leaders,
graduates have a strong understanding of key                                                             It’s a lifestyle thing. We like living in Ballarat. The
commerce principles and the ability to think                                                             University of Ballarat was personal and relevant,
conceptually and analytically.                                                                           and now we get the opportunities, experience
                                                                                                         and range of clients that makes it all worthwhile.

                                                                                                         Jarrad Turnbull
                                                                                                         Graduate Accountant
                                                                                                         RSM Bird Cameron – Chartered Accountants Ballarat
                                                                                                         Bachelor of Commerce (Accounting)
                                                                                                         Ebony Caldwell
                                                                                                         Graduate Accountant
                                                                                                         RSM Bird Cameron – Chartered Accountants Ballarat
                                                                                                         Bachelor of Commerce (Accounting)
Bachelor of Commerce
(Accounting)
The Bachelor of Commerce (Accounting) is          The program will assist students to clearly                 The Bachelor of Commerce (Accounting) is
designed as a comprehensive program to            understand key functional responsibilities                  accredited by the Certified Public Accountants
provide students with the skills they need to     such as accounting, information systems                     of Australia (CPA) and the Institute of
be leaders in commerce and business.              analysis and design, financial reporting, cost              Chartered Accountants in Australia (ICAA).
                                                  accounting, taxation, auditing, financial
The study of accounting appeals to aspiring
                                                  planning and general management
professionals in a broad range of fields
                                                  responsibilities.
because of its importance in promoting
effective organisational management and
accountability.
After completing the foundation courses,
students then select a minimum of ten
                                                  Bachelor of Commerce (Accounting)
specialist accounting, law and financial          (The course map represents a suggested sequence for this degree program but this can alter without
                                                  notice, subject to availability of courses)
courses including Corporate Accounting,
Management Accounting, Financial Accounting,       Year     Semester              Commerce and Accounting courses (CPA and ICAA accreditation)
Financial Management, Taxation, Income Tax           1           1          Accounting and             Business              Business             Fundamentals
Law, Organisational Law and Auditing.                                          Business              Information         Microeconomics^             of Law^
                                                                              Decisions^              Systems^
While the focus of the program is on                             2            Accounting             Commercial             Business           Business Statistics^
                                                                            Fundamentals^              Law^             Macroeconomics^
accounting, there is scope to select up to six
                                                     2           1            Corporate             Management             Management
electives from other disciplines, or additional                             Accounting^+           Accounting 1^+           Principles^              Elective
accounting and finance courses to strengthen                     2                                  Management                                      Financial
                                                                                Elective                                     Taxation+            Accounting^+
the accounting focus including Personal                                                            Accounting 2^+
Financial Planning, Accounting Project/Practice      3           1           Financial            Organisation Law^       Income Tax Law             Elective
or Advanced Financial Management (depending                                Management^+                                    and Practice^+
on the prerequisites).                                           2              Elective               Elective               Elective             Auditing^+

Being a commerce degree in accounting,            ^These courses are required for CPA/ICAA accreditation although the sequence may alter depending on the
                                                    availability of courses.
the program provides students with a              +These courses are required to complete a specialisation in Accounting.
well-defined career path in professional          Other specialist account courses available include Personal Financial Planning, Accounting Project or Accounting
accounting.                                       Practice, Taxation and Advanced Financial Management (depending on perquisites).

                                                                           12
Bachelor of Commerce
(Applied Economics and Finance)
The Bachelor of Commerce (Applied                Students also select up to eight electives              As future commerce and business leaders,
Economics and Finance) is designed to give       from other disciplines or include additional            graduates have a strong understanding of key
students the skills they need to be economic     commerce courses to strengthen the                      principles in applied economics and finance
and financial leaders in commerce and            economics/finance focus.                                and the ability to think conceptually and
business.                                                                                                analytically.
The program is especially attractive for
                                                 Bachelor of Commerce (Applied Economics and Finance)
students who plan to enter the commerce
                                                 (The course map represents a suggested sequence for this degree program but this can alter without
industry with a view to specialising in the
                                                 notice, subject to availability of courses)
management of the economic and financial
performance of private and public sector          Year    Semester                 Commerce and Applied Economics and Finance courses
organisations.                                      1          1           Accounting            Business              Business           Fundamentals
                                                                           and Business       Microeconomics         Information             of Law
After completing the foundation courses,                                    Decisions                                  Systems
students select a minimum of eight specialist                  2           Accounting            Business         Business Statistics    Commercial Law
                                                                          Fundamentals        Macroeconomics
courses focusing on applied economics and
                                                    2          1           Comparative        Financial Markets      Corporate
finance including Comparative Economic                                      Economic                                                         Elective
                                                                                               and Institutions     Accounting*^
Systems, Financial Markets and Institutions,                                 Systems
Competitive Analysis, Banking and Finance,                     2         Introduction to         Competitive        Banking and         Economic Policy in
Economic Policy in Australia, Financial                                    Marketing**             Analysis           Finance               Australia
Management, International Business* and             3          1             Financial          International     Personal Financial         Elective
                                                                         Management^              Business            Planning
Personal Finance*.
                                                               2              Elective             Elective            Elective         Advanced Financial
*Prerequisites required                                                                                                                   Management*
                                                 * Suggested elective to complement the study program
                                                 **Prerequisite for International Business
                                                 ^Students undertaking Financial Management must firstly complete Corporate Accounting or Management
Bachelor of Commerce                               Accounting 1

(Business Law)
A knowledge of commercial law is essential
for conducting any business activity because
all businesses are regulated by law. An                                                                             I chose this specialisation not
appreciation of legal responsibilities will                                                                         only because it would create
                                                                                                                    a diverse range of career
help organisations to prosper in the global
                                                                                                                    opportunities at the end of
economic environment.                                                                                               my degree, but also because it
The Bachelor of Commerce (Business                                                                                  provided me with the financial
                                                                                                                    skills and knowledgethat I can
Law) offers students access to a variety
                                                                                                                    apply on a daily basis.
of opportunities for employment and
entrepreneurial activity in business depending                                                                      Adam Corbett
on the combination of courses selected.                                                                             Student
                                                                                                                    Bachelor of Commerce
Graduates completing commercial law                                                                                 (Applied Economics and Finance)
courses will understand the legal framework                                                                         Honours
                                                                                                                    Graduate - Bachelor of Commerce
within which businesses operate, the                                                                                (Applied Economics and Finance)
fundamental laws that regulate them
and know how to keep abreast of legal
developments. Students will also develop         Bachelor of Commerce (Business Law)
critical analysis and problem solving skills     (The course map represents a suggested sequence for this degree program but this can alter without
and the knowledge and skills gained through      notice, subject to availability of courses)
completing commercial law courses will assist     Year    Semester                            Commerce and Business Law courses
graduates in managing a variety of business
                                                    1          1           Accounting             Business             Business           Fundamentals
risks.                                                                     and Business                              Information
                                                                                               Microeconomics                                of Law
                                                                            Decisions                                  Systems
After completing the foundation courses,
                                                               2           Accounting            Business         Business Statistics    Commercial Law
students select a minimum of eight specialist                             Fundamentals        Macroeconomics
law courses including Organisational Law,           2          1          Organisational                           Introduction to
                                                                                                   Elective                                  Elective
Managing the Legal Environment, Employment                                    Law                                    Marketing*
Law, Law in an International and Electronic                    2          Managing the        Employment Law      Dispute Resolution         Elective
                                                                        Legal Environment
Market, Income Tax Law and Practice, Marketing
                                                    3          1            Law in an          Income Tax Law
Law, Dispute Resolution and Taxation.                                   International and                          Marketing Law             Elective
                                                                                                 and Practice
                                                                        Electronic Market
Students also select up to eight electives
                                                               2             Taxation           Law Project**          Elective              Elective
from other disciplines or include additional
commerce or business courses to strengthen       *Prerequisite required for Marketing Law
the law focus.                                   **Suggested elective to complement the study program

                                                                         13
Bachelor of Commerce/Bachelor of
Management
The Bachelor of Commerce/Bachelor of
Management will give students the skills
needed to be leaders in commerce and
management.
This program is particularly appealing to
students who want to develop skills in
commerce, management, marketing and
tourism to cover all aspects of business
activities.
As a double degree program, students
combine skills in people and task
management with expertise in economics,
finance and accounting by selecting specialist
courses in commerce (accounting, applied
economics and finance, or business law) and
management (human resource management,
marketing, organisational management and
leadership and tourism).
While the degree program is very structured
to accommodate the eight foundation and
eight specialist courses from both degree
programs, students still have the opportunity
to complete four electives from other
disciplines, or include additional courses in
commerce and management to strengthen
                                                                I enjoyed being taught by lecturers with different industry backgrounds who could put
the broad focus.
                                                                theory into context through examples. I also enjoyed having my academic achievements
                                                                recognised through academic scholarships and awards.
                                                                The student support services provided by UB made my academic and personal life easier
                                                                and being a member of the Golden Key Club was also a motivating factor to succeed in my
                                                                studies.
                                                                Trish Beerens
                                                                Student - Bachelor of Management (Honours)
                                                                Graduate - Bachelor of Commerce (International Business)/
                                                                Bachelor of Management (HRM and Tourism)


Bachelor of Commerce/Bachelor of Management
(The course map represents a suggested sequence for this degree program but this can alter without
notice, subject to availability of courses)
 Year    Semester               Commerce and Management courses (CPA/ICAA accreditation)
   1          1           Accounting             Introduction          Management             Fundamentals
                          and Business              to HRM              Principles^              of Law^
                           Decisions^
              2            Accounting             Business             Introduction to      Commercial Law^
                         Fundamentals^         Communication              Marketing
   2          1            Corporate            Management               Business               Financial
                          Accounting^           Accounting 1^        Microeconomics^          Accounting^
              2            Financial              Business             Management           Human Resource
                         Management^          Macroeconomics^              Skills            Development
   3          1           Managerial           Introduction to           Business               Industrial
                       Research Methods            Tourism              Statistics^             Relations
              2             Staffing         Designing Effective         eBusiness              Auditing^
                          Organisations        Organisations
   4          1         Personal Financial      Management             Organisational         Management
                            Planning*           Accounting 2^              Law^                 Elective
              2       Income Tax Law and           Services             Strategic              Commerce
                           Practice^              Marketing            Management               Elective
  4.5         1              Business           Management
                                                of Change and          Management               Staffing
                           Information                                Practice/Applied       Compensations
                            Systems^            Organisational
                                                Development               Project*

^These courses are required for CPA/ICAA accreditation although the sequence may alter depending on the
  availability of courses.
* Suggested elective to complement the study program

                                                                                     14
                                               Bachelor of Management
                                                      degree programs

The Bachelor of Management degree programs are designed to prepare graduates for
professional careers in general management and human resource management in large
businesses and government organisations with a profit or not-for-profit orientation.
The focus of much of the curriculum is on human and organisational relationships and
structure.

Students learn about the importance of coordinating people and resources to achieve
the goals and objectives of an organisation and develop the knowledge and skills to
perform management tasks effectively.



Program flexibility                               Students undertaking the double degree                Graduate Employment
The flexibility of the program allows students    program in commerce and management                    Employers of graduates from these programs
to select a generalist course – so undertake      will need to complete a minimum of sixteen            have included Accor Hotels, Qantas, Virgin
courses from a range of disciplines, or to        commerce and management foundation                    Blue, Centrelink, Commonwealth Bank,
follow a key interest and specialise in either    courses and sixteen commerce and                      National Australia Bank, McCain, Drake,
human resource management, organisational         management specialist courses, and up to              University of Ballarat, BHP, Mars Confectionary,
management and leadership, marketing or           four electives.                                       Ballarat City Council, KPMG, Deloitte Touche
tourism. Students can also complete a double      * No more than ten introductory courses               Tohmatsu, Disney Corporation, Hilton Hotels,
                                                  +Advanced courses have prerequisites that must be
degree in management and commerce.*                 completed prior to enrolment                        Tourism Victoria, Tourism Australia, Sovereign
*Please refer to page 14 for further details                                                            Hill, Royal Melbourne Zoo and the Melbourne
                                                  Industry experience                                   Aquarium.
Program structure
                                                  Throughout the degree programs, students
Courses are divided into introductory*            may have the opportunity to work with
(foundation) and advanced+ levels that have       local businesses on research projects that
a value of 15 credit points towards the degree    allows the application of knowledge and
program (unless otherwise specified).             provides valuable experience in marketing,
All students undertaking the management           management and tourism in real business
degree programs complete the same                 settings. Students may also have the
eight foundation courses covering key             opportunity to experience the business
management areas of marketing, research           environment through short-term placements
methods, communication, human resource            in local businesses during their final year.
management, tourism, management and
                                                  Accreditation
law so are well grounded in the principles,
theory and practice of general business and       Depending on the combination of courses,
management. This also allows students to          students may be eligible to receive
experience a variety of disciplines before        accreditation from key professional industry
choosing a study program in second and third      associations associated with commerce,
year that reflects key courses of interest.       accounting, management and tourism.~
                                                  ~Refer to page 5 for further details
The flexibility in the structure of the
management degree programs means that             Course information
once the foundation courses have been             Specific information about courses can be
completed, students then have the option          obtained from the Undergraduate Handbook
of choosing a minimum of eight specialist         2010 located at <www.ballarat.edu.au/
commerce courses and up to eight electives        ard/business/ug_handbook>. Availability
from other disciplines either from the School     of courses offered by other Schools at the
of Business or other Schools at the Mt Helen      University of Ballarat is available at <www.
campus. This means that students can select       ballarat.edu.au/schools>.
up to one-third of their degree from other
degree programs and include courses such as
Asian studies, languages, psychology, arts and          Paul Newitt
mathematics.                                            Student Recruitment Officer
                                                        University of Ballarat
                                                        Graduate - Bachelor of Management (Marketing)

                                                                             15
Bachelor of Management
The Bachelor of Management provides              Bachelor of Management
students with a broad range of management        (The course map represents a suggested sequence for this degree program but this can alter without
skills. As a generalist program, students        notice, subject to availability of courses)
have the flexibility of combining a number
                                                  Year    Semester                                     Management courses
of special interest courses from a range of
key disciplines including human resource            1          1         Introduction to       Introduction to     Management       Introduction to
                                                                              HRM                 Marketing          Principles         Tourism
management, marketing, tourism and
                                                               2             Business           Management        Fundamentals of Managerial Research
organisational management and leadership.*                               Communication              Skills              Law             Methods
*Prerequisites may be required                      2          1        Specialist course     Specialist course   Specialist course   Specialist course
Students also select up to eight electives                     2              Elective        Specialist course       Elective             Elective
from other disciplines or include additional        3          1        Specialist course          Elective           Elective             Elective
management courses to strengthen the
                                                               2         Specialist course    Specialist course   Specialist course        Elective
management focus.
The degree program is particularly attractive
to students who want to experience a broad
range of management courses rather than
select a specific pathway.
As future leaders, graduates have a strong
understanding of key management principles
and the ability to think conceptually and
analytically.




                                                                                                                    I found studying at the
Bachelor of Management                                                                                              University of Ballarat enjoyable
                                                                                                                    because of the small class sizes
(Human Resource Management)                                                                                         and the personalised attention
The Bachelor of Management (Human                                                                                   that students receive from
Resource Management) is a program for                                                                               lecturers and tutors. My degree
students intending to pursue careers in                                                                             gave me knowledge across all
human resource management in large                                                                                  areas of management - not just
businesses or government organisations.                                                                             marketing! So I have a wide
                                                                                                                    range of career opportunities at
After completing the foundation courses,                                                                            my disposal.
students select a minimum of eight specialist
courses in human resource management                                                                                Paul Newitt
including Staffing Organisations, Employment                                                                        Student Recruitment Officer
                                                                                                                    University of Ballarat
Law, Staffing Compensations, Benefits and
                                                                                                                    Graduate - Bachelor of Management
Information Systems, Industrial Relations,                                                                          (Marketing)
Human Resource Development, Management
of Change and Organisational Development,
Performance Management in a Diverse
Workplace and Strategic HRM.                     Bachelor of Management
                                                 (Human Resource Management)
Students also select up to eight electives       (The course map represents a suggested sequence for this degree program but this can alter without
from other disciplines or include additional     notice, subject to availability of courses)
management courses* to strengthen the HR
                                                  Year    Semester                 Management and Human Resource Management courses
focus including Management Practice/Applied
                                                    1          1         Introduction to       Introduction to      Management         Managerial
Project.                                                                      HRM                 Marketing          Principles     Research Methods
*Prerequisites may be required
                                                               2             Business         Managerial Skills   Fundamentals of    Introduction to
The focus of the curriculum is specifically on                          Communications                                  Law              Tourism
the human resource or ‘people’ functions in         2          1                                                      Staffing
                                                                            Staffing                              Compensations,         Elective
an organisation such as staffing recruitment,                             Organisations          Elective           Benefits and
training and development, and motivation.                                                                       Information Systems
The program also addresses issues such as                      2        Employment Law            Industrial          Elective        Human Resource
equal employment opportunity, employment                                                          Relations                            Development
safety and health, and labour relations.            3          1          Management                                 Performance
                                                                          of Change and                           Management in a       Management
                                                                                                   Elective                            Practice/Applied
As future leaders in management and HR,                                   Organisational                          Diverse Workplace
                                                                          Development                                                      Project*
graduates have a strong understanding of key
                                                               2              Elective          Strategic HRM         Elective             Elective
management and HR principles and the ability
to think conceptually and analytically.          *Suggested elective to complement the study program

                                                                         16
Bachelor of Management
(Marketing)
The Bachelor of Management (Marketing)              The Bachelor of Management (Marketing) is                As future managers and marketing leaders,
provides an attractive option for students who      focused on developing graduates who can                  graduates will gain a strong understanding
are interested in combining business skills in      positively contribute to business growth                 of management and marketing principles
marketing with human resource management            and operations through the development                   and the ability to think conceptually and
in organisations.                                   of effectively marketing strategy and                    analytically.
                                                    implementation.
The study of marketing appeals to many
aspiring business professionals in a range
of industries because of the extensive
management responsibilities associated with
a marketing position and the key role that
marketing plays in achieving business goals.        The Bachelor of Management (Marketing)
                                                    (The course map represents a suggested sequence for this degree program but this can alter without
After completing the foundation courses,            notice, subject to availability of courses)
students select a minimum of eight specialist
                                                     Year    Semester                            Management and Marketing courses
courses that reflect key responsibilities in
marketing including Services Marketing,                1          1         Introduction to       Introduction to       Management            Managerial
                                                                                 HRM                  Tourism            Principles        Research Methods
Consumer Behaviour, Market Research,
                                                                  2           Business           Managerial Skills       eBusiness          Introduction to
eMarketing, Marketing Communication, Product                               Communications                              Fundamentals*           Marketing
Management, International Marketing and
Marketing Strategy and Analysis.                       2          1            Staffing              Consumer                                  Business
                                                                                                                           Elective          Information
                                                                             Organisations           Behaviour
Students also select up to eight electives                                                                                                     Systems*
from other disciplines or include additional                      2          Fundamentals                             Services Marketing   Human Resource
                                                                                of Law            Market Research                           Development*
marketing courses such as Marketing Law
                                                       3          1        Managing People          Marketing                                International
and Management Practice/Applied Project                                       at Work*            Communication          eMarketing            Marketing
in Marketing or management courses such                           2                                                                         Management
                                                                                 Elective            Product          Marketing Strategy
as Staffing Organisations, Human Resource                                                          Management           and Analysis       Practice/Applied
Development and Management Practice/                                                                                                           Project*
Applied Project to strengthen the specialisation.   *Suggested elective to complement the study program




Bachelor of Management
(Organisational Management and
Leadership)
The Bachelor of Management (Organisational          Students develop skills that enable them to
Management and Leadership) is a program             design effective organisational processes,
for students who have a desire to work in           communicate with a range of stakeholders,
senior management in both small and large           understand and manage group dynamics and
organisations.                                      ethically solve organisational problems.
After completing the foundation courses,
students select a minimum of eight specialist
management and leadership courses                   The Bachelor of Management
including Managing People at Work, Services         (Organisational Management and Leadership)
Marketing, Staffing Organisations, Managerial       (The course map represents a suggested sequence for this degree program but this can alter without
Research Methods, Management of Change and          notice, subject to availability of courses)
Organisational Development, Designing Effective      Year    Semester         Management and Organisational Management and Leadership courses
Organisations, Strategic Management and
                                                       1          1          Introduction to      Introduction to       Management            Managerial
Strategic HRM.                                                                    HRM                Marketing           Principles        Research Methods
Students also select up to eight electives                        2            Business           Managerial Skills     Fundamentals        Introduction to
                                                                            Communications                                 of Law               Tourism
from other disciplines or include additional
                                                       2          1            eBusiness         Managing People           Elective            Elective
management courses such as Employment                                        Fundamentals           at Work
Law, Staffing Compensations, Benefits and                         2                                   Staffing
Information Systems, Industrial Relations,                                      Services           Compensation,           Elective            Elective
                                                                               Marketing            Benefits and
Human Resource Development, Performance                                                         Information Systems
Management in a Diverse Workplace to
                                                       3         1           Management         Designing Effective
complement the program.                                                      of Change and        Organisations            Elective            Elective
                                                                             Organisational
The focus of much of the curriculum is on                                    Development
developing students to undertake leadership                      2            Strategic            Strategic HRM
                                                                                                                           Elective            Elective
roles in an organisation.                                                    Management

                                                                            17
Bachelor of Management
(Tourism)
The Bachelor of Management (Tourism)
provides an attractive option for students
interested in combining skills in management
with the exciting area of tourism so as to
effectively manage human resources in a
tourism environment.
The Bachelor of Management (Tourism)
prepares students for the competitive and            The Bachelor of Management (Tourism)
complex environment of the tourism industry
                                                     (The course map represents a suggested sequence for this degree program but this can alter without
where the understanding of a range of                notice, subject to availability of courses)
business functions including management of
staff is critical for organisational success.         Year    Semester                              Management and Tourism courses
                                                        1          1          Introduction to        Management       Introduction to          Business
So the focus of the program is with the                                           Tourism             Principles         Marketing          Communications
business functions of tourism destination
                                                                   2           International          eBusiness        Fundamentals            Introduction
management, rather than reception                                                 Tourism           Fundamentals*         of Law                  to HRM
towards guests such as bartending and food
                                                        2          1                                                      Business
preparation as associated with hospitatility                                 Tourism Impacts         Managerial         Information              Business
                                                                              and Strategies      Research Methods        Systems*              Statistics*
industries.
                                                                   2       Tourism Products and       Consumer          Business                Services
After completing the foundation courses,                                     Service Delivery         Behaviour*     Communications            Marketing*
students select a minimum of eight specialist           3          1                                                                          International
courses in tourism including International                                    Contemporary          Event Industry   International Travel      Business/or
                                                                              Tourism Issues         Operations         Management          Human Resources
Tourism, Tourism Impacts and Strategies,                                                                                                     Development*
Tourism Products and Service Delivery,
                                                                   2                              Special Interest
Contemporary Tourism Issues, Event Industry                                Tourism Planning and Tourism or Tourism     Management           Marketing Strategy
Operations, Tourism Planning and Development,                                 Development          Destination        Practice/Applied       and Analysis*^
                                                                                                    Marketing             Project*
International Travel Tourism and Issues in Special
Interest Tourism.                                    * Suggested elective to complement the study program
                                                     ^Prerequisites required
Students also select up to eight electives from
other disciplines or include additional tourism
courses such as Tourism Destination Marketing
and Management Practice/Applied Project in
Tourism to strengthen the specialisation.                                                                              ‘My tourism specialisation
                                                                                                                       has transformed my options
With strong grounding in the principles,
                                                                                                                       and possibilities. I have been
theory and practice of tourism in a business                                                                           involved in major initiatives
setting, students can positively contribute to                                                                         across Asia and the Middle East,
the service industries by developing effective                                                                         managed my own projects, and
and sustainable tourism procedures and                                                                                 travelled extensively. I now have
plans. With the link to management, students                                                                           the qualifications, experience,
will also develop skills to effectively manage                                                                         contacts and credibility to work
the variable dynamics of an organisation                                                                               in so many areas of tourism
in the complex and competitive tourism                                                                                 policy and promotion, whether in
environment.                                                                                                           Australia or overseas.’
Employers of graduates from this program
have included Qantas, Tourism Victoria,                                                                                Lindsay Goding
                                                                                                                       Business Development Manager – North
Tourism Australia, Disney Corporation, Accor                                                                           Asia and Gulf Countries
and Hilton Hotels, Sovereign Hill, Royal                                                                               Tourism Victoria
Melbourne Zoo and Melbourne Aquarium                                                                                   Graduate – Bachelor of Management
as well as regional shire councils in Australia,                                                                       (Tourism)
world tourism organisations and national
parks.




                                                                             18
                                             Applications and
                                             Further Information


                                             VCE students                                    Scholarships*
                                             All applications must be submitted online       The School of Business has a strong tradition
                                             through VTAC:                                   of supporting students in their studies with
                                             VTAC                                            scholarships and awards.
                                             40 Park Street                                  Each year the School of Business offers
                                             SOUTH MELBOURNE VIC 3205                        scholarships ranging from $300 to $4000
                                             Phone: 1300 364 133                             to students commencing undergraduate
                                             Website: <http://www.vtac.edu.au>               studies to assist with study expenses.
                                             Internet Access Points are available at the     In addition to these scholarships, the
                                             University of Ballarat’s SMB and Mt Helen       University of Ballarat also provides a limited
                                             Campuses to provide access to the VTAC          number of Equity Financial Aid Scholarships.
                                             website services.                               Information can be found at <www.
                                             The online VTAC Guide is available from         ballarat.edu.au/aasp/student/recruitment/
                                             the VTAC website or hard copies from            scholarships.shtml>
                                             Newsagents.                                     *conditions apply
                                                                                             For further information on School of
                                                                                             Business scholarships please contact:
                                                                                             Debbie Lord
                                             Non-school leavers                              Administrative Coordinator (Undergraduate)
                                             All non-school leavers should apply directly    Phone: + 61 3 5327 9288
                                             to the School of Business.                      Email: <d.lord@ballarat.edu.au>
                                             Applicants who have completed TAFE              Web: <www.ballarat.edu.au/ard/business/
                                             qualifications may be eligible for credits in   programs/ug_scholarships.shtml>
                                             first year based on previous studies.
                                             Applicants without prior qualifications may     International students
                                             receive recognition of prior learning for       International students should apply through
                                             work of an equivalent content in accordance     International Student Programs at the
                                             with the credit policy and procedures of the    University of Ballarat. International students
                                             School of Business.                             must satisfy Australian Government
                                             For further information about VTAC and          requirements and conditions for study in
                                             direct application forms, please contact:       Australia as well as the entry requirements
                                             Debbie Lord                                     for the University of Ballarat.
                                             Administrative Coordinator (Undergraduate)      For further information please contact:
                                             Phone: +61 3 5327 9288                          International Student Programs
                                             Email: d.lord@business.edu.au                   Phone: + 61 3 5327 9108
The flexibility of our programs enables      Web: <www.ballarat.edu.au/ard/business>         Email: <international@ballarat.edu.au>.
students to construct a program                                                              Web: <www.ballarat.edu.au/fdp/
according to specific circumstances,                                                         international>.
career goals and individual interests.       Higher Education Contribution
Debbie Lord                                  Scheme (HECS-HELP) assistance
Administrative Coordinator (Undergraduate)   HECS fees can be paid upfront at the
School of Business                           beginning of each semester or deferred until
                                             the end of the course. HECS fees paid at the
                                             beginning of each semester receive a 20%
                                             discount.




                                                                  19
     School of Business
     University of Ballarat
     University Drive
     Mt Helen VIC 3350
     PO Box 663
     Ballarat VIC 3353 Australia
     Phone: 1800 811 711
     Email: <info@ballarat.edu.au>
     Web: <www.ballarat.edu.au>

     CRICOS Provider No. 00103D

     Information is correct at the time of
     printing, however the University of
     Ballarat reserves the right to alter any
     program, procedure, regulation or fee
     without notice. Prospective students
     should carefully read all official
     correspondence, and other sources of
     information for students (including the
     website) to be aware of information
     updates.– July 2010.




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