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2012 Degree and Diploma—Business

VIEWS: 17 PAGES: 40

									2012
degree and
diploma
BUSineSS




 ready
 to lead
a BUSINeSS
Career CaN
taKe yoU aCroSS
tHe CoUNtry
or aroUNd
tHe GloBe




‘My time at RMIT had a profound effect
on my life. Support, encouragement,
personal and professional development
have contributed to increased opportunities
being offered to me. The program is full
of fantastic, engaging staff and there are
many extra activities to get involved in,
as well as applying theory to industry
engagement and venture creation.’
Donna Burgess
Bachelor of Business
(entrepreneurship)
                                                                                               contentS

‘I love working with people and communicating through different                                2      Accounting
media. the program is very hands on, preparing you for what you will                           3   Accountancy
actually be doing in the industry. If you have good time management                            5   Accounting
skills and a creative mind, you will not only do well, but you will enjoy
                                                                                               6      Advertising
it too!’
                                                                                               8      Business information systems
Kyle Heinrich (cover image)
Advanced Diploma of Business (Public Relations)
                                                                                               9      Economics and finance
                                                                                              10   Financial planning (degree)
                                                                                              12   Financial planning (TAFE)



ready to lead
                                                                                              13      Entrepreneurship
                                                                                              14      International business
                                                                                              17      Logisitics and supply chain
                                                                                                   management
                                                                                              17   Logistics
Transform your future—the qualifications          RMIT Business graduate attributes:
                                                                                              18   Logisitics and supply chain management
and experience that you gain at RMIT              » Possess discipline-specific skills with
will enable you to realise your potential
                                                                                              20      Management, business
                                                    the ability to apply your knowledge
as an effective leader in the unfolding                                                            and administration
                                                    to a real problem, or in a work
environment of modern business.                     environment.                              20   Business
RMIT business programs give you the               » Capable of communicating effectively      21   Business administration
chance to develop your entrepreneurial              with others, planning and organising      22   Management
skills, study overseas and be part of               your work, solving problems, working      25      Marketing
a community that supports innovative                in teams, using technology effectively,
                                                    and showing initiative and creativity.
                                                                                              28      Public relations
thinkers.                                                                                     30      Statistics
                                                  » Work-ready, because all business
The Melbourne campus is a popular                   programs incorporate work-integrated      31   choosing a specialisation
destination for students exiting secondary          learning linking student learning with    32   Business facilities
school, returning to study, or building on          business practice.
previous studies and experience.                                                              33   learning by doing
                                                  » Equipped with knowledge and
As one of the biggest business faculties            confidence to meet the evolving           34   global connections
in Australia at the largest dual-sector             needs of industry and your profession,    35   scholarships
university in the world, this means a               and adding value to your employer of
                                                    choice—or your own business—right         35   tafe enrolment
wide choice of specialist studies and
class times.                                        from day one.                             36   Money matters
                                                  Are you aiming high enough?                 37   how to apply




                                                                                                   INteraCt wItH rMIt
                                                                                              You can now interact with RMIT through several
                                                                                              web, mobile and social networking tools listed
                                                                                              at www.rmit.edu.au/interact

                                                                                                      www.facebook.com/rMituniversity


                                                                                                      http://twitter.com/rmit


                                                                                                      www.youtube.com/user/rmitmedia



                                                                                                                                               1
       accoUnting




    ProfeSSIoNal
    aCCoUNtaNCy




    Giulia started working as a junior accountant at the early age
    of 16, and made her way up through the ranks over a period
    of ten years to become the senior compliance manager.
    Looking to add a professional qualification to her industry
    experience, Giulia chose to study at RMIT University.

    ‘the excellent technical skills offered within the
    program provided all the tools and knowledge i
    needed to support my career goals.
    ‘the Bachelor of Business (professional
    accountancy) is a robust program, offering a wide
    variety of study choices within the accounting
    field and endless career opportunities. the staff
    are all wonderfully supportive of students.’
    Giulia Aparo
    Bachelor of Business (Professional Accountancy)




2
aCCoUNtaNCy                                         D    The third year involves a compulsory work-               Industry and professional representatives
                                                         integrated learning component in the form                actively participate in the Program Advisory
BP129 Bachelor of Business                               of a cooperative education placement or                  Committee which ensures that links with
        (Professional Accountancy)
                                                         professional skills program project.                     industry standards and international business
Duration:    FT4— V
                                                         In the final year, you will study three specialised      practice remain current.
2011 ATAR: 86.10
                                                         accounting courses and five electives, of which
www.rmit.edu.au/programs/bp129                                                                                    Global connections
                                                         at least one must be an accounting elective.
city caMpus                                                                                                       Specialised accounting study tours to Europe
                                                         Classes for full-time students are usually held
Accounting is the process of identifying,                                                                         and North America are offered annually, subject
                                                         between 8.30 am and 5 pm, Monday to Friday.
measuring, analysing and communicating                                                                            to demand, and can be credited towards
economic information so people can make                  Career outlook                                           your degree. To help you gain an international
informed judgements and decisions. It involves           About one-third of graduates gain employment             perspective on your studies and professional
recording, classifying, summarising and                  in public accounting practices, supporting               knowledge, study tour scholarships have
interpreting financial transactions and events, and      staff teams in areas such as auditing, taxation,         previously been offered by CPA Australia, WHK
is frequently used by lenders, managers, investors,      management consulting, business services                 Horwath, the Institute of Chartered Accountants
tax authorities and other decision-makers.               and receivership. Others are recruited into              in Australia and Global Study Connections. Other
Studying accounting gives you the tools                  commercial and government organisations                  study tour destinations include Canada, China,
to understand how and why key business                   in treasury, internal audit, strategic business          France, Germany, Thailand, USA and Vietnam.
decisions are made, and how to have input                planning, financial reporting and management             Visit www.rmit.edu.au/bus/international
into those decisions.                                    accounting roles.
                                                                                                                  Prerequisite
This program provides stimulating and                    There are good job prospects both pre- and
                                                                                                                  Units 3 and 4—a study score of at least 30 in
rigorous studies in the core areas of business           post-graduation. Results from the 2010
                                                                                                                  English (ESL) or at least 25 in any other English.
and accountancy.                                         Australian Graduate Survey^ recorded that
You will have opportunities to develop                   26.8% of accounting graduates were in full-time          Extra requirements
essential capabilities to operate successfully in        employment in their final year of study and are still    Non-Year 12 applicants must complete and
contemporary business and multidisciplinary              with that employer four months after graduation          submit a VTAC Pi form, available online at
environments and to contribute to the future             (compared to 15.7% of all graduates across all           www.vtac.edu.au , if they wish other information
supply of professionally qualified and broadly           disciplines who responded to the survey), and            to be considered.
trained accountants.                                     out of all accounting degree graduates who were
                                                                                                                  Employer statement: Applicants wishing their
                                                         available for full-time employment, 79.1% were
Working with industry                                                                                             employment to be considered must also submit
                                                         in full-time employment.
                                                                                                                  a one-page letter of support from their current or
You will have the opportunity to integrate               ^
                                                           Graduate Careers Australia, Australian Graduate
                                                                                                                  most recent employer to the Selection Officer by
work with your learning activities through the           Survey 2010
                                                                                                                  9 December 2011.
cooperative education program—a compulsory
paid industry placement undertaken during the            Professional recognition                                 Please refer to the 2012 VTAC Guide for
third year. As well as the cooperative education         The Bachelor of Business (Professional                   full details on extra requirements.
placement you will undertake specialist                  Accountancy) is accredited by CPA Australia
                                                                                                                  Pathway
accounting work-integrated learning (WIL) courses        and the Institute of Chartered Accountants
                                                                                                                  Graduates of the following programs may be
such as Cost Management and Applications,                in Australia.
                                                                                                                  eligible to apply for exemptions:
Accounting Theory and Strategic Decision Making          Graduates of the Bachelor of Business
for Accountants (each 12 credit points).                                                                          » Advanced Diploma of Accounting:
                                                         (Professional Accountancy) are entitled to
                                                                                                                    up to one-and-a-half years (12 courses)
The application of theoretical learning to a             associate membership of all the professional
discipline-related work placement involves               accounting bodies: CPA Australia, the Institute          » Associate Degree in Business:
professional or vocational work which is                 of Chartered Accountants in Australia and                  up to one-and-a-half years (12 courses)
supervised and assessed. Feedback from clients           the Institute of Public Accountants, provided
                                                                                                                  You may also be interested in…
and others from industry and community is                auditing and taxation subjects are passed.
integral to the experience. Your WIL experience          You must then undertake the chosen                       » International business (page 14)
will be integrated with academic learning prior to       professional body’s qualification program and            » Management (page 22)
the practicum as well as upon return.                    gain three years relevant practical experience
                                                         to gain full membership.
What you will study
                                                         www.cpaaustralia.com.au
The Bachelor of Business (Professional
                                                         www.icaa.com.au
Accountancy) is suited to students who wish
to study full-time.                                      www.publicaccountants.org.au
The degree consists of 24 taught courses                 In addition, living and working in countries such
(each of 12 credit points) and two semesters             as China, Hong Kong, Singapore or Malaysia
(96 credit points) of work-integrated learning.          gives graduates the option of applying for
                                                         entry into the final stages of the Association
In the first and second year you will undertake
                                                         of Chartered Certified Accountants (ACCA)
eight common business core courses plus eight
                                                         qualification program.
specialised accounting and law courses.




legend:    ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
           see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                                3
       accoUnting

    aCCoUNtaNCy                                      D   A second business major can be selected from:           In addition, living and working in countries such
                                                         business information systems, economics,                as China, Hong Kong, Singapore or Malaysia
    BP254 Bachelor of Business (Accountancy)             entrepreneurship, finance, human resource               gives graduates the option of applying for
    Duration:  FT3 or PT6— V                             management, international business, logistics           entry into the final stages of the Association
    2011 ATAR: 81.00                                     and supply chain management, management                 of Chartered Certified Accountants (ACCA)
    www.rmit.edu.au/programs/bp254                       or marketing.                                           qualification program.
    city caMpus
                                                         Business minors can be selected from the                Industry and professional representatives
    Accounting is the process of identifying,            same disciplines as listed above, as well as            actively participate in the Program Advisory
    measuring, analysing and communicating               accountancy, economics and finance and                  Committee which ensures that links with
    economic information so people can make              work-integrated learning.                               industry standards and international business
    informed judgements and decisions. It involves                                                               practice remain current.
                                                         Other minors can be selected from many
    recording, classifying, summarising and
                                                         disciplines offered across RMIT. Please
    interpreting financial transactions and events,                                                              Global connections
                                                         refer to the diagram on page 31. For more
    and is frequently used by lenders, managers,                                                                 Specialised accounting study tours to Europe
                                                         information about the program structure and the
    investors, tax authorities and other                                                                         and North America are offered annually, subject
                                                         professional practice requirements, please visit
    decision-makers.                                                                                             to demand, and can be credited towards
                                                         www.rmit.edu.au/bus/academicprograms .
    Studying accounting gives you the tools                                                                      your degree. To help you gain an international
                                                         Classes for full-time students are usually held
    to understand how and why key business                                                                       perspective on your studies and professional
                                                         between 8.30 am and 5 pm, Monday to Friday.
    decisions are made, and how to have input                                                                    knowledge, study tour scholarships have
                                                         Part-time classes are usually held between 5 pm
    into those decisions.                                                                                        previously been offered by CPA Australia, WHK
                                                         and 9.30 pm.
    This program provides stimulating and                                                                        Horwath, the Institute of Chartered Accountants
    rigorous studies in the core areas of business       Career outlook                                          in Australia and Global Study Connections. Other
    and accountancy.                                     About one-third of graduates gain employment            study tour destinations include Canada, China,
                                                         in public accounting practices, supporting              France, Germany, Thailand, USA and Vietnam.
    You will have opportunities to develop
    essential capabilities to operate successfully       staff teams in areas such as auditing, taxation,        Visit www.rmit.edu.au/bus/international .
    in contemporary business and multidisciplinary       management consulting, business services
                                                                                                                 Prerequisite
    environments and to contribute to the future         and receivership. Others are recruited into
                                                         commercial and government organisations                 Units 3 and 4—a study score of at least 30 in
    supply of professionally qualified and broadly
                                                         in treasury, internal audit, strategic business         English (ESL) or at least 25 in any other English.
    trained accountants.
                                                         planning, financial reporting and management            Extra requirements
    Working with industry                                accounting roles.
                                                                                                                 Non-Year 12 applicants must complete and
    As part of the program you will undertake            There are good job prospects both pre- and              submit a VTAC Pi form, available online at
    specialist accounting work-integrated learning       post-graduation. Results from the 2010                  www.vtac.edu.au , if they wish other information
    courses such as Cost Management and                  Australian Graduate survey^ recorded that               to be considered.
    Applications and Strategic Decision Making           26.8% of accounting graduates were in full-time
    for Accountants (each 12 credit points). These                                                               Employer statement: Applicants wishing their
                                                         employment in their final year of study and are still
    courses are designed to develop your work-                                                                   employment to be considered must also submit
                                                         with that employer four months after graduation
    ready capabilities and your ability to analyse and                                                           a one-page letter of support from their current or
                                                         (compared to 15.7% of all graduates across all
    manage information and contexts, communicate                                                                 most recent employer to the Selection Officer by
                                                         disciplines who responded to the survey), and
    information effectively, resolve problems and                                                                9 December 2011.
                                                         out of all accounting degree graduates who were
    pursue continuous personal development               available for full-time employment, 79.1% were          Please refer to the 2012 VTAC Guide for
    related to a business career. In undertaking         in full-time employment.                                full details on extra requirements.
    these courses you will interact and receive          ^
                                                           Graduate Careers Australia, Australian Graduate       Pathway
    feedback from industry and/or community,             Survey 2010
    clients and/or practitioners.                                                                                Graduates of the following programs may be
                                                         Professional recognition                                eligible to apply for exemptions:
    What you will study                                                                                          » Advanced Diploma of Accounting:
                                                         The Bachelor of Business (Accountancy) is
    The Bachelor of Business (Accountancy) is            accredited by CPA Australia and the Institute of          up to one-and-a-half years (12 courses)
    designed to suit students who already have           Chartered Accountants in Australia.                     » Associate Degree in Business:
    significant working experience, are on a                                                                       up to one-and-a-half years (12 courses).
                                                         Graduates of the Bachelor of Business
    cadetship or prefer to study part-time.
                                                         (Accountancy) are entitled to associate
    The degree consists of 24 taught courses (each                                                               You may also be interested in…
                                                         membership of all the professional accounting
    of 12 credit points) and includes eight common       bodies: CPA Australia, the Institute of Chartered       » International business (page 14)
    business core courses, eight major courses and       Accountants in Australia and the Institute of Public    » Management (page 22)
    eight flexible courses. The flexible courses may     Accountants, provided auditing and taxation
    be either a second business major; or two minor      subjects are passed. You must then undertake
    sequences with one selected from a business          the chosen professional body’s qualification
    discipline; or one minor sequence selected from      program and gain three years relevant practical
    a business discipline plus four electives.           experience to gain full membership.
                                                         www.cpaaustralia.com.au
                                                         www.icaa.com.au
                                                         www.publicaccountants.org.au


                                                                                                                     rmit | 2012 degree and diploma | BUSineSS
4
aCCoUNtING                                             T    Certificate IV                                           Global connections
                                                            You will develop your understanding of core              Full-time students can gain credit points
C4296 Certificate IV in Accounting
                                                            business practices in the financial services             towards their studies by taking part in an
C5260 Diploma of Accounting
C6113 Advanced Diploma of Accounting                        industry including financial records, statements,        international exchange program for either one
Duration:   Cert IV: FT1 or PTA#— V                         budgets and tax requirements, business                   semester or one year with an institution that has
            (Dip: FT1.5 or PTA#)                            skills relating to health and safety practices,          an exchange agreement with RMIT. A limited
            (Adv Dip: FT2 or PT4#)                          communication, and the use of technology,                number of exchange scholarships are available
2011 ATAR: 35.25                                            especially spreadsheets.                                 each year.
www.rmit.edu.au/programs/c6113                                                                                       Visit www.rmit.edu.au/bus/international .
                                                            Diploma
#
    part-time study may be available subject to approval
                                                            You will further develop your knowledge of               Prerequisite
city caMpus
                                                            preparing, implementing and controlling financial        There are no prerequisite studies.
Through RMIT’s accounting programs, you                     budgets, forecasts, reports and procedures,
will gain knowledge and skills in general                   preparing income tax returns, computerised               Extra requirements
accounting and associated areas. By continuing              accounting systems, providing management                 Non-Year 12 applicants must complete and
studies through to the Advanced Diploma of                  accounting information and adjusting the                 submit a VTAC Pi form, available online at
Accounting, you will extend knowledge into                  marketing mix.                                           www.vtac.edu.au , if they wish other information
more specialised accounting areas and study                                                                          to be considered.
additional compulsory specialist courses.                   Advanced diploma
                                                                                                                     Employer statement: Applicants wishing their
The programs also provide training and                      You will extend your knowledge of complex tax            employment to be considered must also submit
qualifications for those already working in the             and corporate governance matters, develop                a one-page letter of support from their current
accounting industry, allowing you to broaden                financial strategies and plans and learn about           or most recent employer to the Selection Officer
your knowledge and career prospects and to                  the provision and evaluation of business                 by 9 December 2011.
improve your chances to further your studies to             performance information.
                                                                                                                     Please refer to the 2012 VTAC Guide for
degree level if desired.                                                                                             full details on extra requirements.
                                                            Career outlook
The Tax Agents’ Services Act (2009) requires
                                                            Graduates find employment in a variety of                Pathway
providers of tax agent services and BAS
                                                            accounting and accounting-support roles or
services to be registered by the National                                                                            Graduates of the Certificate IV in Accounting
                                                            accounting technician positions (in all fields
Tax Practitioners Board. To be eligible                                                                              may progress to the Diploma of Accounting.
                                                            of industry and commerce, including financial
for registration, you must meet minimum                                                                              Graduates of the Diploma of Accounting
                                                            institutions, retail stores and other businesses)
educational qualifications and relevant                                                                              may progress to the Advanced Diploma
                                                            with responsibilities for recording and compiling
experience requirements. You can meet                                                                                of Accounting.
                                                            summaries of financial transactions of
the minimum educational requirements by                                                                              Graduates of the Advanced Diploma of
                                                            organisations for management purposes.
completing the Certificate IV in Accounting                                                                          Accounting may apply for exemptions of
at RMIT. For further information on the                     Advanced diploma graduates are eligible to
                                                                                                                     up to one-and-a-half years (12 courses)
requirements visit www.tpb.gov.au .                         become a qualified accountant. Further study
                                                                                                                     from the following degrees:
                                                            is required to obtain Chartered Accountant (CA)
Working with industry                                       or Certified Practising Accountant (CPA) status.         » Bachelor of Business (Accountancy)
Industry practitioners are invited to speak to              Accountants are either employed by commercial            » Bachelor of Business
students on current issues of interest, providing           and industrial enterprises or in public accounting         (Professional Accountancy)
an experienced perspective on study topics.                 firms. Public accountants are often self-employed
                                                                                                                     You may also be interested in…
                                                            or work in partnership with other accountants.
What you will study                                                                                                  » Accountancy (page 4)
Year 12 applicants will typically apply for the             Professional recognition                                 » Management (page 22)
certificate IV and complete the suite of three              Certificate IV or diploma graduates meet the
                                                                                                                     » Professional accountancy (page 3)
programs over two years full-time.                          academic requirements for student membership
Non-Year 12 applicants with prior skills,                   to the Association of Accounting Technicians.
knowledge, experience or qualifications                     Enquiries should be directed to the Membership
in accounting or a related field, may apply                 Services Officer, tel. 1800 000 961. You may
for recognition of prior learning (RPL) or to               become a student member of the Institute
undertake one of the three programs depending               of Public Accountants while enrolled in the
on needs and experience.                                    advanced diploma. Upon completion of the
Full-time classes are held during the day; part-            advanced diploma you can qualify for admission
time classes are generally held in the evening.             as an Associate of the Institute of Public
                                                            Accountants (AIPA).




legend:       ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
              see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                                5
       advertiSing

    advertISING                                        D   Contextual studies strand                           Global connections
                                                           You must complete a major in contextual             The advertising program exchanges students
    BP219 Bachelor of Communication (Advertising)
                                                           studies. A major consists of five courses from      with the Danish School of Media and Journalism
    Duration:  FT3— V X
                                                           one of the following fields:                        (DMJX) in Copenhagen. Three Australian
    2011 ATAR: RC
                                                           » asian media and culture                           students went to Denmark in 2010/11 and
    www.rmit.edu.au/programs/bp219
                                                                                                               a number of Danish students are attending
    city caMpus                                            » cinema studies
                                                                                                               RMIT Advertising in 2011. This gives students
    Throughout the degree you will develop                 » politics, economies, communication                exposure to a wide range of international industry
    problem-solving and analytical skills and will                                                             partnerships, networks and work experiences.
                                                           » literature and philosophy.
    be challenged to seek new and unexpected
    solutions to advertising opportunities.                You must also complete three general student        Prerequisites
                                                           electives, usually in different fields from that
    Working as an individual and in teams, you will                                                            Units 3 and 4—a study score of at least 30 in
                                                           chosen for your major. The contextual studies
    initiate, plan and produce effective advertising                                                           English (any).
                                                           component of the degree ensures that
    campaigns that generate attention for brands
                                                           graduates bring a broad academic grounding to       Extra requirements
    and products and build an emotional bond
                                                           their subsequent work in the industry.              All applicants are required to submit a
    with consumers.
                                                           Honours                                             pre-selection kit. Shortlisted applicants may
    You will also develop the skills and knowledge to
                                                                                                               be required to present their folio and attend
    critically appraise these activities.                  An honours year is available.
                                                                                                               an interview.
    Working with industry                                  Career outlook                                      Please refer to the 2012 VTAC Guide for
    This degree has strong industry links and              Advertising graduates are equipped to become        full details on extra requirements.
    a commitment to work readiness. You are                innovative advertising strategists, copywriters
                                                                                                               Pathway
    encouraged to seek work experience and                 and art directors. You can work strategically
    participate in local and international award                                                               Students with a sufficiently high academic
                                                           and creatively, locally and globally, and move
    competitions. For example, in 2009, two                                                                    achievement may apply to be considered for an
                                                           seamlessly and comfortably across disciplines
    students became the first Australians to win                                                               additional year of honours.
                                                           and organisations that use advertising to
    the prestigious Cannes Future Lions student            achieve their goals.                                You may also be interested in…
    advertising competition in France.                     Typically, graduates work in:                       » Advertising (TAFE) (page 7)
    Industry briefs are an integral part of the            » Agencies specialising in advertising, digital     » Marketing (page 25)
    curriculum for many of the advertising courses.          media, direct-response and sales promotion.       » Public relations (TAFE) (page 29)
    You will work on these in close cooperation with
                                                           » Media (TV and radio stations, newspapers          » Public relations (degree) (page 28)
    industry partners.
                                                             and magazines), suppliers (TV production,         See the media and communication brochure
    What you will study                                      radio, print and new media).                      for more information on:
    Professional strand                                    » Business, government and non-profit               » Media
                                                             organisations with in-house advertising           » Professional communication
    In the professional strand, major areas of               facilities.
    study include art direction, campaigns, client
                                                           » Advertising and management consultancies.
    management, digital design and production,
    concept development, copywriting, strategy and         Demand is high for top graduates in major
    media planning, and visual communication.              centres, and long-term employment prospects
                                                           are good globally, with particular growth in the
    Communication strand
                                                           Asia–Pacific region.
    All students in the Bachelor of Communication
    (Advertising) are required to take four                Professional recognition
    communication strand courses:                          Accredited by the worldwide industry body,
    » Communication and social relations                   the New York-based International Advertising
                                                           Association (IAA), graduates will be eligible for
    » Communication histories and technologies
                                                           the IAA’s Diploma of Advertising in addition to
    » Communication debates and approaches                 their degree from RMIT.
    » an approved communication elective.




                                                                                                                   rmit | 2012 degree and diploma | BUSineSS
6
advertISING                                        T     Certificate IV
                                                                                                                    CallaN JoNeS
C4227 Certificate IV in Advertising                      In the certificate IV you learn about conducting,
C5226 Diploma of Advertising                             analysing and presenting market research,                  advanced Diploma of advertising
C6091 Advanced Diploma of Advertising                    as well as consumer behaviour and profiling
Duration:   Cert IV: FT0.5–1 or PTA— V                   a target audience. You will also develop an                ‘The Advanced Diploma of Advertising
            (Dip: FT1–1.5 or PTA)                        understanding of advertising production,                   allows you to be an active team
            (Adv Dip: FT2 or PT4)                        conducting electronic marketing, promoting                 member, gain
2011 ATAR: 35.40                                         products and services, and scheduling                      experience
www.rmit.edu.au/programs/c6091                           advertisements. The use of computer packages               working with
                                                         and writing complex documents are explored.
city caMpus                                                                                                         industry
These programs provide professional training             Diploma                                                    professionals
in all aspects of the advertising industry and                                                                      and challenges
                                                         You will further develop your knowledge of
related fields for those who wish to enter as                                                                       you to work on
                                                         the many facets of advertising, such as the
practitioners and for those who are already in
                                                         marketing concept, managing budgets and                    stimulating and
advertising or related areas.
                                                         financial plans, media types and media planning,           creative live
The advanced diploma is designed for people              electronic advertisement creation and the                  briefs.’
with no previous experience and prepares you             presentation of campaigns.
for the rigours of the marketplace, where you
                                                         Advanced diploma                                         Global connections
will be able to display work-ready skills and an
in-depth knowledge of advertising and related            You will develop comprehensive knowledge                 Full-time students can gain credit points towards
industries to employers. The primary focus is on         and skills in providing leadership, creating             their studies by taking part in an international
business communication.                                  advertising briefs, developing and executing             exchange program for either one semester or
                                                         marketing communication plans, implementing              one year with an institution that has an exchange
RMIT’s advertising programs have been
                                                         business plans and advertising campaigns and             agreement with RMIT. A limited number of
developed with considerable industry input
                                                         then evaluating their effectiveness. Emerging            exchange scholarships are available each year.
and are strongly career-oriented. Workplace
                                                         e-business innovations are explored to                   Visit www.rmit.edu.au/bus/international.
competency standards apply in the traditional
areas of advertising studies, which include              ensure your relevance in this rapidly-changing           Prerequisite
the marketing concept, consumer behaviour,               environment. Essential industry skills including         There are no prerequisite studies.
creative and production elements in advertising,         ensuring team effectiveness and developing work
copywriting and art direction, advertising               priorities are practised through project work.           Extra requirements
research, and media planning and buying.                 Full-time classes are mostly conducted during            Non-Year 12 applicants must complete
You will become familiar with electronic                 the day (normal business hours) except when              and submit a VTAC Pi form, available online
advertisement creation, electronic marketing,            industry experts who teach some courses are              at www.vtac.edu.au , if they wish other
promotion, creating advertising briefs, and              only available in the evening. Most classes start        information to be considered.
presenting and evaluating the effectiveness              in mid-February.                                         Employer statement: Applicants wishing their
of campaigns.                                                                                                     employment to be considered must also submit
                                                         Career outlook
If you are a good communicator, enjoy                                                                             a one-page letter of support from their current
                                                         Graduates of RMIT’s advertising programs are             or most recent employer to the Selection Officer
teamwork and know how to prioritise tasks,               prepared for a broad range of occupations
RMIT can launch you towards your perfect                                                                          by 9 December 2011.
                                                         within the advertising industry, primarily account
career in advertising or integrated marketing                                                                     Please refer to the 2012 VTAC Guide for
                                                         service and media planning, as well as other
communications.                                                                                                   full details on extra requirements.
                                                         related advertising and sales promotion fields,
Working with industry                                    including integrated marketing communications.           Pathway
The program includes work-integrated                     Some of the career directions chosen by                  Graduates of the Certificate IV in Advertising
learning. You will have access to stagz, a virtual       graduates include client service, media planning         may progress to the Diploma of Advertising.
advertising agency, real-life project briefs and         and buying, advertising production, strategic            Graduates of the Diploma of Advertising
work placements.                                         planning, marketing services management,                 may progress to the Advanced Diploma of
                                                         brand management, market research, and                   Advertising.
What you will study
                                                         product management.                                      Graduates of the Advanced Diploma of
Year 12 applicants will typically apply for the
                                                         Professional recognition                                 Advertising may apply for exemptions from the
certificate IV and complete the suite of three
                                                         Graduates of the advanced diploma may be                 following degrees:
programs over two years full-time.
                                                         admitted as associate (diploma) members of               » Bachelor of Business (Marketing)
Non-Year 12 applicants with prior skills,
knowledge, experience or qualifications                  the Advertising Institute of Australasia (AIA),          » Bachelor of Business (Marketing)—Applied
in advertising or a related field may apply              providing they meet the age and approved
                                                         advertising experience requirements as                   You may also be interested in…
for recognition of prior learning (RPL) or
                                                         prescribed by the General Council of the                 » Advertising (degree) (page 6)
to undertake one of the three programs,
depending on needs and experience.                       Institute. Students may be admitted as a                 » Marketing (page 25)
                                                         student member of the AIA. This program is
                                                                                                                  » Public relations (page 28)
                                                         supported by the International Advertising
                                                         Association (IAA).




legend:    ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
           see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                                7
        BUSineSS information SyStemS

    BUSINeSS INforMatIoN SySteMS                       D   In the final year, two business information
                                                           systems courses and a capstone project course         aNNIe lIaNG
    BP138 Bachelor of Business                             provide advanced studies in IS development,
            (Business Information Systems)                                                                       Bachelor of Business
                                                           IS strategy and IT project management. These
    Duration:    FT4 or PT6+— V                                                                                  (Business information systems)
                                                           courses are supported by two additional
    2011 ATAR: 67.30
                                                           business core courses and three electives.            ‘The Bachelor
    www.rmit.edu.au/programs/bp138
    +
      Assumes eligibility for exemption from               Career outlook                                        of Business
    the cooperative education program year                 Graduates can be employed across many                 (Business
    city caMpus                                            industries. IT companies will choose graduates        Information
    This program is designed to meet the growing           because of the combination of their IT skills and     Systems) allows
    needs of today’s business world by delivering a        business acumen.                                      you to experience
    new type of information technology professional        Recent employers of graduates include KPMG,           the business
    who merges IT skills with business knowledge.          Accenture, AAPT, SAP, Telstra, GE Financial           world and the
    Upon completion of your final year, you will           Services, Microsoft, IBM, Hewlett Packard,            fast-growing IT
    have worked in multi-skilled teams and be able         NAB, ANZ, BHP Petroleum and various federal
                                                                                                                 industry. With a
    to analyse, design and build a sophisticated           and state government agencies.
                                                                                                                 strong program structure and ongoing
    business information system and use state-of-          Some typical positions include business analyst,
                                                                                                                 support from your teachers, you can’t
    the-art methodologies, tools, hardware                 internet service provider, database designer and
                                                                                                                 go wrong.
    and software.                                          administrator, systems operations manager,
    By combining studies in IT and business,               systems analyst, IT consultant, programmer/           ‘I chose RMIT because of the CBD
    together with the added confidence and                 analyst, information centre manager, user liaison     location and the practical based
    practical experience obtained through an               officer, computer marketing executive, business       learning. The opportunity to gain a
    industry placement, graduates are expected             consultant and information systems manager.           year of work experience as part of the
    to be able to develop and manage business                                                                    program was invaluable and allowed
                                                           Professional recognition
    information systems in a wide range of settings,                                                             me to incorporate my studies into a
                                                           Subject to undertaking an approved pattern
    including the public and private sectors.                                                                    real-life working situation.
                                                           of work, the degree has been accredited at
    Working with industry                                  professional membership level by the Australian       ‘I was lucky enough to go on a
    You have the opportunity to integrate work             Computer Society (ACS). The Society has               study tour to Canada where I got
    with learning activities through the cooperative       reciprocal membership agreements with                 the opportunity to attend classes at
    education program—a compulsory industry                computer societies in New Zealand, USA,
                                                                                                                 Ryerson’s University in Toronto. We were
    placement undertaken during third year. In             Canada, UK, India, Pakistan, Sri Lanka,
                                                                                                                 taught by professors with extensive
    business information systems, over 90%                 South Africa, Malaysia and Singapore. In
                                                           addition, graduates can apply for ACS Certified
                                                                                                                 industry experience which opened my
    of students who conscientiously search for
                                                           Professional (CP) status thereby gaining global       mind to new ideas. The tour allowed
    cooperative placements gain appropriate IT
    employment and earn about two-thirds of a              recognition as an ICT professional.                   me to form some lasting friendships
    graduate salary.                                       Employers and industry professionals are              and gave me a greater appreciation of a
                                                           members of the Program Advisory Committee             different and diverse culture.’
    What you will study                                    and contribute to the ongoing development of
    The degree consists of three main components:          this program. Their involvement ensures that the     Extra requirements
    general business core studies, business                program remains relevant to your needs as a          Non-Year 12 applicants must complete and
    information systems core studies, and electives.       graduate and the needs of graduate employers.        submit a VTAC Pi form, available online at
    In first and second years, you will undertake six                                                           www.vtac.edu.au , if they wish other information
                                                           Global connections
    business common core courses. At the same                                                                   to be considered.
    time, you will complete specialised business           Globalisation and business study tours are
                                                           offered annually and can be credited towards         Employer statement: Applicants wishing their
    information systems core courses. As part of your
                                                           your degree. These two-week intensive study          employment to be considered must also submit
    second year, you will also take a course which
                                                           programs introduce you to a range of issues          a one-page letter of support from their current or
    will prepare you for your industry placement.
                                                           relating to business globalisation within a          most recent employer to the Selection Officer by
    The major focus of the first two years is on                                                                9 December 2011.
                                                           specific regional context. Study tour destinations
    developing knowledge and skills in analysing and
                                                           include Canada, China, France, Germany,              Please refer to the 2012 VTAC Guide for
    designing systems, developing applications, and
                                                           Thailand, USA and Vietnam.                           full details on extra requirements.
    configuring networks and operating systems.
                                                           Visit www.rmit.edu.au/bus/international .            Pathway
    In the third year you undertake work-integrated
    learning in the form of the cooperative education      This program is offered at RMIT Vietnam.             Graduates of the following programs may be
    placement in industry.                                                                                      eligible to apply for exemptions:
                                                           Prerequisite
                                                           Units 3 and 4—a study score of at least 30 in        » Diploma of Information Technology (General):
                                                           English (ESL) or at least 25 in any other English.     up to one year (8 courses)
                                                                                                                » Associate Degree in Business: 11 courses




                                                                                                                    rmit | 2012 degree and diploma | BUSineSS
8
   economicS and finance

eCoNoMICS aNd fINaNCe                               D     You will undertake eight business common
                                                          core courses, mainly in the first year. In second          rICHIe BaUer
BP134 Bachelor of Business                                year, you will complete business common
        (Economics and Finance)—Applied                                                                              Bachelor of
                                                          core studies and study specialised courses
Duration:    FT4 or PT6+— V                                                                                          Business
                                                          in the areas of financial planning, investment
2011 ATAR: 80.10                                                                                                     (economics and
                                                          and financial market law, risk management,
www.rmit.edu.au/programs/bp134                                                                                       finance)—applied
+
                                                          microeconomics, macroeconomics and
  Assumes eligibility for exemption from
                                                          quantitative analysis.                                     ‘The program is
the cooperative education program year
                                                          In the third year you undertake work-integrated            well-constructed,
city caMpus
                                                          learning in the form of the cooperative education          ensuring courses
Economics is the study of choices and a                   placement in industry.
                                                                                                                     interrelate with each
dynamic discipline that is constantly evolving to         In the final year, you will study four specialised
help us understand how we allocate resources                                                                         other. The content
                                                          economics and finance courses and
and why we allocate them as we do. It                                                                                is a good mix for my ultimate goal
                                                          four electives.
analyses real issues such as poverty, inflation,                                                                     which is to find a career in economic
unemployment, taxes, pollution, crime, finance,           Career outlook                                             analysis in either government policy
inequality, international competition, consumer           An understanding of economics and finance                  or the private banking sector.’
behaviour, world trade, and economic growth.              is essential for employment in most business
The consequences of economic activity and                 functions. There is a range of occupations               Global connections
forecasting affect our lives every day.                   available to graduates. The economics, finance
                                                                                                                   RMIT’s School of Economics, Finance and
RMIT offers programs aimed at producing                   and financial planning disciplines embedded
                                                                                                                   Marketing offers study tours each year to France
highly-specialised graduates in finance and               in the degree prepare graduates for a broad
                                                                                                                   and Germany. These intensive study programs
economics. The philosophy underlying the                  spectrum of occupations ranging from banking,
                                                                                                                   can be credited towards your degree and
program is that a rapidly changing world                  stockbroking, funds management, insurance
                                                                                                                   provide you with an overseas travel and cultural
requires adaptable analytical skills. This degree         and superannuation industries or in other private
                                                                                                                   experience, while combining studies focusing
provides the knowledge and skills required in             sector or government organisations where high
                                                                                                                   on the European Union. Other study tour
the management of enterprises in both the                 level, technical expertise in financial or economic
                                                                                                                   destinations include Canada, China, Thailand,
public and private sectors. This involves both a          analysis is needed.
                                                                                                                   USA and Vietnam.
broad-based multidisciplinary approach and the            Past graduates have been employed in a
                                                                                                                   Visit www.rmit.edu.au/bus/international .
opportunity for focused, professional training in         wide range of roles including treasury dealer,
areas such as economics and finance.                      stockbroker, business analyst, researcher,               Prerequisite
This degree provides training to enable                   financial accountant, financial planner, corporate       Units 3 and 4—mathematical methods (CAS)
graduates to perform high-level financial and             lending analyst, client service manager and              or specialist mathematics, and a study score of
economic analysis, with options to study online,          financial software consultant.                           at least 30 in English (ESL) or at least 25 in any
undertake an industry placement, study abroad                                                                      other English.
                                                          Professional recognition
with a focus on the European Union, and further
specialise in areas such as financial planning            Graduates who have successfully completed the            Extra requirements
or econometrics.                                          relevant financial planning elective courses will        Non-Year 12 applicants must complete and
                                                          have satisfied the academic requirements to be           submit a VTAC Pi form, available online at
Working with industry                                     eligible to enter the Certified Financial Planner        www.vtac.edu.au , if they wish other information
You have the opportunity to integrate work                (CFP) Program offered by the Financial Planning          to be considered.
with learning activities through the cooperative          Association of Australia.
                                                                                                                   Employer statement: Applicants wishing their
education program—a compulsory industry                   www.fpa.asn.au                                           employment to be considered must also submit
placement undertaken during third year.                   Graduates who undertake additional specified             a one-page letter of support from their current or
Your professional work in a business context              courses can have these counted towards                   most recent employer to the Selection Officer by
will be supervised and assessed, and feedback             partially fulfilling the academic requirements for       9 December 2011.
from clients and other members of the industry            Associate Membership of CPA Australia.                   Please refer to the 2012 VTAC Guide for
and community is integral to the experience.              www.cpaaustralia.com.au                                  full details on extra requirements.
Your workplace experience will be integrated
                                                          Various courses offered within the program have
with academic learning prior to the placement                                                                      Pathway
                                                          been included in the ASIC Training Register as
as well as upon return.                                                                                            RMIT graduates of the following programs may
                                                          satisfying the minimum training requirements
You will also have the opportunity to directly            in line with Regulatory Guide 146 (RG146) for            be eligible to apply for exemptions:
apply your academic skills to a work context in           authorised representatives and other persons to          » Diploma of Financial Planning
a number of work-integrated learning courses              provide financial product advice.                        » Associate Degree in Business
such as Investment and Risk Management.
                                                          www.asic.gov.au
                                                                                                                   You may also be interested in…
What you will study                                       The above professional accreditations have
                                                          certain other requirements such as a period              » Marketing (page 25)
This four year degree comprises specialised
economics and finance courses, business core              of relevant industry experience and training             » Statistics (page 30)
studies, and general electives which enable you           programs that would need to be met
to pursue your own particular areas of interest.          after graduation.




legend:     ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
            see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                                9
        economicS and finance

     eCoNoMICS aNd fINaNCe                           D    What you will study                                      Global connections
                                                          The degree consists of 24 taught courses (each           RMIT’s School of Economics, Finance and
     BP251 Bachelor of Business
             (Economics and Finance)                      of 12 credit points) and includes eight common           Marketing offers study tours each year to France
     Duration:    FT3 or PT6— V                           business core courses, eight major courses               and Germany. These intensive study programs
     2011 ATAR: 75.05                                     and eight flexible courses. The flexible courses         can be credited towards your degree and
     www.rmit.edu.au/programs/bp251                       consist of a compulsory minor sequence in                provide you with an overseas travel and cultural
                                                          economics and finance (four courses); the                experience, while combining studies focusing
     city caMpus
                                                          remaining four flexible courses may be either a          on the European Union. Other study tour
     Economics is the study of choices and a              second minor or four electives.                          destinations include Canada, China, Thailand,
     dynamic discipline that is constantly evolving to                                                             USA and Vietnam.
                                                          Business minors can be selected from:
     help us understand how we allocate resources
                                                          accountancy, business information                        Visit www.rmit.edu.au/bus/international .
     and why we allocate them as we do. It
                                                          systems, entrepreneurship, human resource
     analyses real issues such as poverty, inflation,                                                              Prerequisite
                                                          management, international business, logistics
     unemployment, taxes, pollution, crime, finance,                                                               Units 3 and 4—mathematical methods (CAS)
                                                          and supply chain management, management,
     inequality, international competition, consumer                                                               or specialist mathematics, a study score of at
                                                          marketing, or work-integrated learning.
     behaviour, world trade, and economic growth.                                                                  least 30 in English (ESL) or at least 25 in any
     The consequences of economic activity and            Other minors can be selected from many
                                                          disciplines offered across RMIT. For more                other English.
     forecasting affect our lives every day.
                                                          information about the program structure, please          Extra requirements
     RMIT offers programs aimed at producing
                                                          visit www.rmit.edu.au/bus/academicprograms .
     highly-specialised graduates in finance and                                                                   Non-Year 12 applicants must complete and
     economics. The philosophy underlying the             Career outlook                                           submit a VTAC Pi form, available online at
     program is that a rapidly changing world             Graduates will be equipped with the knowledge            www.vtac.edu.au , if they wish other information
     requires adaptable analytical skills. This degree    and skills necessary to manage enterprises in            to be considered.
     provides the knowledge and skills required in        the public and private sectors. You will gain            Employer statement: Applicants wishing their
     the management of enterprises in both the            knowledge and skills in the core areas of business,      employment to be considered must also submit
     public and private sectors. This involves both a     economics and finance, and the capability to             a one-page letter of support from their current or
     broad-based multidisciplinary approach and the       apply these skills in multidisciplinary environments.    most recent employer to the Selection Officer by
     opportunity for focused, professional training in    This program provides opportunities for focused          9 December 2011.
     areas such as economics and finance.                 and professional training, preparing you for a           Please refer to the 2012 VTAC Guide for
     This degree provides training to enable graduates    range of occupations and industries, such as             full details on extra requirements.
     to perform high-level financial and economic         banking, stockbroking, funds management,
     analysis, with options to study online, undertake    insurance and superannuation, and in other
                                                                                                                   Pathway
     an industry placement, study abroad with a focus     private sector or government organisations               Graduates of the following programs may be
     on the European Union, and further specialise in     requiring high-level, technical expertise in financial   eligible to apply for exemptions:
     areas such as financial planning or econometrics.    or economic analysis.                                    » Diploma of Financial Planning
     Working with industry                                Professional recognition                                 »    Associate Degree in Business
     You will have the opportunity to directly apply      Graduates who have successfully completed the            You may also be interested in…
     your academic skills to a work context in a          relevant financial planning elective courses will        » Marketing (page 25)
     number of work-integrated learning courses such      have satisfied the academic requirements to be
     as Investment and Risk Management. Many                                                                       » Statistics (page 30)
                                                          eligible to enter the Certified Financial Planner
     courses allow you to further expand your practical   (CFP) Program offered by the Financial Planning
     application of theoretical concepts, through         Association of Australia.
     activities such as case studies and assignments.     www.fpa.asn.au
     To gain a thorough appreciation of the               Graduates who undertake additional specified
     complexity of the modern finance industry,           courses can have these counted towards
     students have access to the Financial Markets        partially fulfilling the academic requirements for
     Trading Simulator. This facility consists of         Associate Membership of CPA Australia.
     syndicate rooms linked by sophisticated
                                                          www.cpaaustralia.com.au
     computer, telephone and financial information
     networks. It is the only one of its type in          Various courses offered within the program have
     Australia and is used by students during the         been included in the ASIC Training Register as
     program to simulate trading in the money and         satisfying the minimum training requirements
     foreign exchange markets.                            in line with Regulatory Guide 146 (RG146) for
                                                          authorised representatives and other persons to
                                                          provide financial product advice.
                                                                                                                       fINaNCIal PlaNNING                      D
                                                          www.asic.gov.au
                                                          The above professional accreditations have certain           A Bachelor of Business (Financial
                                                          other requirements such as a period of relevant              Planning) is available online through
                                                          industry experience and training programs that               Open Universities Australia.
                                                          would need to be met after graduation.
                                                                                                                       See www.open.edu.au for more
                                                                                                                       information.


                                                                                                                        rmit | 2012 degree and diploma | BUSineSS
10
fINaNCIal
PlaNNING




After a diverse career history in hospitality and
office administration, Jess Kraulis was looking
for a career change.

‘for someone wanting to gain employment
in the financial services industry this
program is fantastic. it provides a
comprehensive view of the industry,
its laws and regulations, as well as many
other useful job-related skills.’

Jess would like to work as a financial planner in the future
and with further study become certified in this field.

Jess Kraulis
Diploma of Financial Services*
* Program renamed Diploma of Financial Planning




                                                               11
        economicS and finance

     fINaNCIal PlaNNING                                 T   You will study topics relating to financial markets
                                                            such as investments and analysing markets               alleN wU
     C4297 Certificate IV in Banking Services               and information; financial planning regulations
     C5261 Diploma of Financial Planning                                                                            Diploma of financial services*
                                                            and practice; direct dealings with clients;
     Duration:   Cert IV: FT1 or PTA— V                                                                             graduate, current Bachelor of
                                                            insurance and risk assessment; understanding
                 (Dip: FT1–1.5 or PT4)                                                                              Business (economics and finance)
                                                            the macroeconomics environment—examining
     2011 ATAR: 38.55                                                                                               student
                                                            government monetary, fiscal and external
     www.rmit.edu.au/programs/c5261                                                                                 * Program renamed Diploma of Financial Planning
                                                            policies and their effects upon business
     city caMpus                                                                                                    ‘I chose RMIT
                                                            planning; ethics, regulations and controls and
     Financial services are provided by a broad range       practices. Ultimately you will understand the           University for
     of organisations that deal with the management         principles behind the selection and evaluation of       its excellent
     of money. These include banks, credit card             investment products for different client needs,         reputation and
     companies, insurance companies, consumer               and develop an appreciation of taxation and
                                                                                                                    well-organised
     finance companies, stock brokerages and                other factors that impact on financial plans in
     investment funds.                                                                                              program. The
                                                            order to provide financial advice.
     The financial planning program at RMIT is
                                                                                                                    teachers are
                                                            Career outlook                                          professional,
     developed in conjunction with the banking and
     finance industries to create highly specialised        The program has been designed to meet the               highly
     graduates. You will have the opportunity to            vocational needs of employees in a wide variety         knowledgeable
     develop workplace knowledge and skills in              of financial institutions and associated industries.    and always
     customer/client service, retail financial services,    The program will provide underpinning knowledge
                                                                                                                    willing to help
     financial planning, compliance advisory/               to people in support and managerial positions.
                                                                                                                    students.’
     distribution services, and other financial services.   Career opportunities exist in the diverse areas
     Graduates of the Certificate IV in Banking             of finance and financial planning services
                                                            across many industries. Examples include the           Extra requirements
     Services may progress to the Diploma of
                                                            wholesale sector and more commonly the retail          Non-Year 12 applicants must complete and
     Financial Planning. A further six months of
                                                            sector—superannuation, mortgage and finance            submit a VTAC Pi form, available online at
     study is required to complete the diploma. Each
                                                            broking, insurance, funds management and               www.vtac.edu.au , if they wish other information
     qualification comprises core competencies and
                                                            retirement planning.                                   to be considered.
     a selection of electives.
                                                            The Diploma of Financial Planning includes             Employer statement: Applicants wishing their
     What you will study                                    courses that meet skills and knowledge                 employment to be considered must also submit
     Year 12 applicants will typically apply for            requirements set by ASIC’s Regulatory Guide            a one-page letter of support from their current
     the certificate IV and complete the suite of           146 (RG146)—Tier 1. Compliance is required by          or most recent employer to the Selection Officer
     two programs over one and a half years                 individuals who provide financial product advice       by 9 December 2011.
     full-time. Non-Year 12 applicants with prior           to clients.                                            Please refer to the 2012 VTAC Guide for
     skills, knowledge, experience or qualifications                                                               full details on extra requirements.
     in financial services or a related field may           Professional recognition
     apply for recognition of prior learning (RPL)          The Diploma of Financial Planning includes             Pathway
     or to undertake either one of the programs,            courses that meet skills and knowledge                 Graduates of the Certificate IV in Banking
     depending on needs and experience.                     requirements set by ASIC’s Regulatory Guide            Services may progress to the Diploma of
     The Diploma of Financial Planning comprises            146 (RG146)—Tier 1. Compliance is required by          Financial Planning.
     courses relating to financial markets,                 individuals who provide financial product advice       Graduates of the Diploma of Financial Planning
     including those that comply with Regulatory            to clients.                                            may apply for exemptions from the following
     Guide 146 (RG146) Tier 1 knowledge and                                                                        degrees:
                                                            Global connections
     skills requirements. RMIT is registered by                                                                    » Bachelor of Business
                                                            Full-time students can gain credit points
     The Australian Securities and Investment                                                                        (Economics and Finance)
                                                            towards their studies by taking part in an
     Commission (ASIC) to provide training at RG146
                                                            international exchange program for either one          » Bachelor of Business
     Tiers 1 and 2.
                                                            semester or one year with an institution that has        (Economics and Finance)—Applied
     In the early stages of the program you will gain       an exchange agreement with RMIT. A limited
     an overview of Australian and international                                                                   You may also be interested in…
                                                            number of exchange scholarships are available
     financial systems and learn about the                  each year.                                             » Economics and finance (page 10)
     preparation of financial statements and reports
                                                            Visit www.rmit.edu.au/bus/international .              » Economics and finance—applied (page 9)
     for management.
                                                                                                                   » Management (page 22)
     Later, you will explore how to perform legal           Prerequisite
     research, prepare reports and understand               There are no prerequisite studies.
     the basis of commercial law relevant to the
     business sector and the financial services
     industry in particular.




                                                                                                                       rmit | 2012 degree and diploma | BUSineSS
12
   entrepreneUrShip

eNtrePreNeUrSHIP                                 D     What you will study
                                                       The degree consists of 24 taught courses (each
                                                                                                                   NatHaN welCH
BP030 Bachelor of Business (Entrepreneurship)
                                                       of 12 credit points) and includes eight common
Duration:  FT3— V                                                                                                  Bachelor of
                                                       business core courses, eight major courses and
2011 ATAR: 70.80                                                                                                   Business
                                                       eight flexible courses. The flexible courses may
www.rmit.edu.au/programs/bp030                                                                                     (entrepreneurship)
                                                       be either a second business major; or two minor
city caMpus
                                                       sequences with one selected from a business                 ‘I believe strongly
The Bachelor of Business (Entrepreneurship)            discipline; or one minor sequence selected from             in problem
is an innovative and market-leading program.           a business discipline plus four electives.                  solving through
It is one of the few degrees in Australia that
                                                       A second business major can be selected                     generational
enables you to develop a sound understanding
                                                       from: accountancy, business information                     collaboration,
of the entrepreneur’s approach. It combines
                                                       systems, economics, finance, human resource
theoretical and applied perspectives of business                                                                   combining the
                                                       management, international business, logistics
and entrepreneurship to develop vital managerial                                                                   innovation and
                                                       and supply chain management, management
capabilities to succeed in today’s globally
                                                       or marketing.                                               creativity of young people and the
competitive and volatile business environment.                                                                     wisdom and experience of industry
                                                       Business minors can be selected from the same
Developed in consultation with industry                                                                            leaders. Working together, we can
                                                       disciplines as listed above, as well as economics
partners, alumni and current students, the                                                                         tackle some of the big challenges in our
                                                       and finance, entrepreneurship and work-
degree develops your knowledge, enterprising                                                                       society and if I can make a contribution
                                                       integrated learning.
capabilities and confidence—attributes that will
                                                       Other minors can be selected from many                      to enhancing someone else’s life during
enable you to launch and manage new ventures,
                                                       disciplines offered across RMIT. Please refer               the process, I think that’s something I
undertake business practices in firms with a high
degree of competency, and manage and grow
                                                       to the diagram on page 31.                                  could wake up to every morning and
businesses using entrepreneurial techniques.                                                                       get excited about.’
                                                       Career outlook
You will be exposed to the ideas and strategies        Graduates will be armed with the skills and
of some of Australia’s newest and established          knowledge to start their own ventures, and to             Prerequisite
entrepreneurs and work in teams to create and          work in corporate environments and small to               Units 3 and 4—a study score of at least 30 in
develop joint business venture concepts.               medium enterprises, as well as in government              English (ESL) or at least 25 in any other English.
By the end of the program, graduates are               and not-for-profit organisations.
                                                                                                                 Extra requirements
expected to have honed the ability to think
critically, to communicate effectively, and            Professional recognition                                  Non-Year 12 applicants must complete and
to analyse and understand multidisciplinary            A core focus of the Bachelor of Business                  submit a VTAC Pi form, available online at
business practices in an entrepreneurial fashion.      (Entrepreneurship) is the establishment of strong         www.vtac.edu.au , if they wish other information
                                                       industry linkages. Two courses offer you access           to be considered.
Working with industry                                  to industry via work-integrated learning (WIL)            Employer statement: Applicants wishing their
You will have the opportunity to directly apply        including Intrapreneurship in year two and New            employment to be considered must also submit
your academic skills to a work context in              Venture Creation in year three. The program is            a one-page letter of support from their current or
work-integrated learning courses such as               also supported by industry partners in the form           most recent employer to the Selection Officer by
New Venture Creation and Intrapreneurship.             of scholarships and bursaries.                            9 December 2011.
In addition, you will be exposed to industry                                                                     Please refer to the 2012 VTAC Guide for
mentors, case study work, enterprise formation         Global connections
                                                                                                                 full details on extra requirements.
and workplace experience. For example, you             You can gain credit points towards your studies
will undertake projects in host organisations to       by doing a two-week study tour, an exchange               Pathway
apply the knowledge you have developed to              for one semester or one year, or an international         Graduates of the following programs may be
solve authentic business problems and address          work placement.                                           eligible to apply for exemptions:
real issues faced in a real life context.              The Bachelor of Business (Entrepreneurship)               » Advanced Diploma in International Business
                                                       has several exchange programs in place,
                                                                                                                 » Associate Degree in Business
                                                       including one with Babson College,
                                                       America’s premiere institution in the field of            You may also be interested in…
                                                       entrepreneurship.                                         » International business (page 14)
                                                       Study tours depart during the Australian                  » Management (page 22)
                                                       summer or winter vacations and can be credited
                                                                                                                 See the architecture and building brochure
                                                       towards the degree. Destinations include
                                                                                                                 for more information on:
                                                       Canada, China, France, Germany, Thailand, the
                                                       USA and Vietnam.                                          » Property
                                                                                                                 » Valuation
                                                       Visit www.rmit.edu.au/bus/international .




legend:   ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
          see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              13
        international BUSineSS

     INterNatIoNal BUSINeSS                            D   What you will study
                                                           You will undertake eight business common
                                                                                                                  PavI raJaN
     BP027 Bachelor of Business
             (International Business)—Applied              core courses in the first and second years,
                                                                                                                  Bachelor of Business
     Duration:     FT4— V                                  plus a combination of specialised international
                                                                                                                  (international
     2011 ATAR: 80.00                                      business courses and general electives. This is
                                                                                                                  Business)—applied
     www.rmit.edu.au/programs/bp027                        followed by a year of work-integrated learning in
                                                           the form of a cooperative education placement          ‘The international
     city caMpus
                                                           or professional skills placement. In the final         business degree leads
     In today’s increasingly global environment, an        year, you will study two specialised international
     extensive understanding of the international
                                                                                                                  to a multitude of career
                                                           business courses and six electives.                    options and pathways
     business arena is key for corporations. The
                                                           A combination of eight specialised courses, four       and gives you the
     dissolving of trade barriers, the exponential
                                                           general electives and four business discipline
     expansion in the use of technologies and the                                                                 ability to maximise your aptitudes and
                                                           electives are studied in the second and final
     rise of global corporations has meant that                                                                   skills and also allows you to extend
                                                           years. To be eligible to graduate, you must study
     organisations are increasingly being forced to                                                               these career opportunities overseas.
                                                           at least four electives from the same business
     compete internationally.
                                                           discipline over those two years, for example,          The Work Integrated Learning year
     RMIT’s popular international business degrees         four electives in accounting, management,              really appealed to me because I
     have been developed in conjunction with               marketing and IT. The second sequence of               knew it would provide me with an
     industry leaders to provide you with knowledge        (general) electives may be chosen from across
     and skills to manage business complexity in                                                                  excellent opportunity to gain an
                                                           the University and might include courses from
     international and multidisciplinary contexts. You                                                            in-depth understanding of the
                                                           business disciplines or a related area such as
     will develop capabilities to identify the impact of                                                          corporate environment.’
                                                           international studies.
     international business activity and practice on
                                                           The specialised international business courses
     economies and businesses, and analyse and                                                                  Prerequisite
                                                           undertaken mainly in the second and final years
     interpret the complex nature of international                                                              Units 3 and 4—a study score of at least 30 in
                                                           include studies in Asian cultural and business
     business organisations.                                                                                    English (ESL) or at least 25 in any other English.
                                                           practices; logistics, supply chain management
     This four-year program includes an opportunity        and international trade; global marketing; global
     for you to apply theoretical learning to a                                                                 Extra requirements
                                                           political economics; and strategic management.
     discipline-related work situation. Your work-                                                              Non-Year 12 applicants are encouraged to
     integrated learning (WIL) experience will be          Career outlook                                       apply and should either be currently employed
     integrated with academic learning prior to the        Graduates will typically enter employment at         in industry or have evidence of experience and/
     placement as well as upon return.                     junior managerial level in Australia or overseas.    or ability to meet the demands of the program.
     Upon graduation you will be equipped with             These positions may be in:                           Non-Year 12 applicants must complete and
     a solid background in business so you can                                                                  submit a VTAC Pi form, available online at
                                                           » Functional areas such as finance, marketing,
     function in any profit or non-profit business.                                                             www.vtac.edu.au , if they wish other information
                                                             public relations, or logistics of corporations
                                                                                                                to be considered.
                                                             whose core business revolves around the
     Working with industry                                                                                      Employer statement: Applicants wishing their
                                                             export and import of goods and services.
     You will have the opportunity to integrate                                                                 employment to be considered must also submit
                                                           » Consultancy companies who advise private
     work with your learning activities through the                                                             a one-page letter of support from their current or
                                                             and public sectors in trade-related issues.
     cooperative education program—a compulsory                                                                 most recent employer to the Selection Officer by
     paid industry placement undertaken during the         » Government departments and authorities             9 December 2011.
     third year. Alternatively, you can complete work-       including those involved in trade facilitation,
                                                                                                                Please refer to the 2012 VTAC Guide for
     integrated learning by enrolling in a combination       diplomatic and foreign affairs, and
                                                                                                                full details on extra requirements.
     of recommended courses and the professional             economic research.
     skills program.                                       Upon successful completion of this program you       Pathway
     The application of theoretical learning to a          may be eligible to undertake further studies in      Graduates of the following program may be
     discipline-related work situation involves            business postgraduate programs including the         eligible to apply for exemptions:
     professional or vocational work which is              Master of Commerce and the MBA.                      » Advanced Diploma in International Business
     supervised and assessed. Feedback from
                                                           Global connections                                   » Advanced Diploma in Marketing
     clients and others from industry and the
     community is integral to the experience.              You can gain credit points towards your studies      » Associate Degree in Business
                                                           by doing a two-week study tour, an exchange
                                                                                                                You may also be interested in…
                                                           for one semester or one year, or an international
                                                           work placement. Study tours depart during the        » Economics and finance (page 9)
                                                           Australian summer or winter vacations and can        » International studies (see the community
                                                           be credited towards the degree. Destinations           services and social sciences brochure)
                                                           include Canada, China, France, Germany,              » Logistics and supply chain management
                                                           Thailand, the USA and Vietnam.                         (page 18)
                                                           Visit www.rmit.edu.au/bus/international .            » Management (page 22)
                                                                                                                » Marketing (page 25)




                                                                                                                    rmit | 2012 degree and diploma | BUSineSS
14
INterNatIoNal BUSINeSS                            D     What you will study                                       Global connections
                                                        The degree consists of 24 taught courses (each            You can gain credit points towards your studies
BP253 Bachelor of Business
        (International Business)                        of 12 credit points) and includes eight common            by doing a two-week study tour, an exchange
Duration:     FT3 or PT6— V                             business core courses, eight major courses and            for one semester or one year, or an international
2011 ATAR: 75.30                                        eight flexible courses. The flexible courses may          work placement. Study tours depart during the
www.rmit.edu.au/programs/bp253                          be either a second business major; or two minor           Australian summer or winter vacations and can
                                                        sequences with one selected from a business               be credited towards the degree. Destinations
city caMpus
                                                        discipline; or one minor sequence selected from           include Canada, China, France, Germany,
In today’s increasingly global environment, an          a business discipline plus four electives.                Thailand, the USA and Vietnam.
extensive understanding of the international
                                                        A second business major can be selected from:             Visit www.rmit.edu.au/bus/international .
business arena is key for corporations. The
                                                        accounting, business information systems,
dissolving of trade barriers, the exponential                                                                     Prerequisite
                                                        economics, entrepreneurship, finance, human
expansion in the use of technologies and the                                                                      Units 3 and 4—a study score of at least 30 in
                                                        resource management, logistics and supply
rise of global corporations has meant that                                                                        English (ESL) or at least 25 in any other English.
                                                        chain management, management or marketing.
organisations are increasingly being forced to
compete internationally.                                Business minors can be selected from the same             Extra requirements
                                                        disciplines as listed above, as well as economics
RMIT’s popular international business degrees                                                                     Non-Year 12 applicants are encouraged to
                                                        and finance, international business and work-
have been developed in conjunction with                                                                           apply and should either be currently employed
                                                        integrated learning.
industry leaders to provide you with knowledge                                                                    in industry or have evidence of experience and/
and skills to manage business complexity in             Other minors can be selected from many                    or ability to meet the demands of the program.
international and multidisciplinary contexts. You       disciplines offered across RMIT. Please refer             Non-Year 12 applicants must complete and
will develop capabilities to identify the impact of     to the diagram on page 31.                                submit a VTAC Pi form, available online at
international business activity and practice on         Career outlook                                            www.vtac.edu.au , if they wish other information
economies and businesses, and analyse and                                                                         to be considered.
                                                        Graduates will typically enter employment at
interpret the complex nature of international                                                                     Employer statement: Applicants wishing their
                                                        junior managerial level in Australia or overseas.
business organisations.                                                                                           employment to be considered must also submit
                                                        These positions may be in:
The three-year program offers you the                                                                             a one-page letter of support from their current or
                                                        » Functional areas such as finance, marketing,
opportunity to select a minor in another                                                                          most recent employer to the Selection Officer by
                                                          public relations, or logistics of corporations
business discipline, or you may want to pursue                                                                    9 December 2011.
                                                          whose core business revolves around the
a foreign language minor or a set of international                                                                Please refer to the 2012 VTAC Guide for
                                                          export and import of goods and services.
studies courses to enhance your knowledge and                                                                     full details on extra requirements.
capabilities relevant to your prospective career.       » Consultancy companies who advise private
Upon graduation you will be equipped with
                                                          and public sectors in trade-related issues.             Pathway
a solid background in business so you can               » Allied industry bodies including                        Graduates of the following programs may be
function in any profit or non-profit business.            those involved in agriculture, mining,                  eligible to apply for exemptions:
                                                          telecommunications, manufacturing,                      » Advanced Diploma in International Business
Working with industry                                     transportation, banking, advertising and
                                                                                                                  » Advanced Diploma in Marketing
You will have the opportunity to directly apply           tourism.
your academic skills to a work context in a                                                                       » Associate Degree in Business
                                                        » Government departments and authorities
number of work-integrated learning courses                including those involved in trade facilitation,         You may also be interested in…
such as International Management and Global               diplomatic and foreign affairs, economic                » Economics and finance (page 9)
Marketing (each 12 credit points). Many courses           research, international relations, and national
allow you to further expand your practical                                                                        » International studies (see the community
                                                          promotional activities.
application of theoretical concepts, through                                                                        services and social sciences brochure)
                                                        Upon successful completion of this program                » Logistics and supply chain management
activities such as case studies and assignments.
                                                        you may be eligible to undertake further studies            (page 18)
                                                        in related business postgraduate programs
                                                                                                                  » Management (page 22)
                                                        including the Master of Commerce, the Master
                                                                                                                  » Marketing (page 25)
                                                        of Professional Accounting and the MBA.

                                                        Professional recognition
                                                        Industry and professional representatives
                                                        actively participate in the Program Advisory
                                                        Committee which ensures that the School’s
                                                        links with industry standards and international
                                                        business practice remain current.




legend:    ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
           see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              15
        international BUSineSS

     INterNatIoNal BUSINeSS                            T   Career outlook
                                                           Graduates may work as officers or in middle
                                                                                                                 lIaM MoloNey
     C4222 Certificate IV in International Trade
                                                           management in the freight forwarding, shipping
     C5219 Diploma of Business                                                                                   advanced Diploma of
             (International Business)                      and transport industry, private and public import
                                                                                                                 international Business
     C6101 Advanced Diploma of International               and export companies, and in service areas such
             Business                                      as international banking and insurance. Other         ‘RMIT University has great staff who
     Duration:     Cert IV: FT1 or PTA— V                  opportunities are in the customs, transport,          are willing to help at all times, and an
                   (Dip: FT1.5 or PTA)                     export and trade sectors of commerce.                 environment that promotes success
                   (Adv Dip: FT2 or PT4)                                                                         and teamwork.
                                                           Professional recognition
     2011 ATAR: 45.15
     www.rmit.edu.au/programs/c6101                        The RMIT International Business Industry              ‘The program gives you the skills
     city caMpus                                           Advisory Committee has been directly involved         required by industry and you are able
                                                           with the development of the course content            to work with real companies to give
     International business provides you with
                                                           and program organisation, and the Australian          you the experience and confidence to
     an understanding of the complex world of
                                                           Institute of Export (Victoria) provides support       create job opportunities.
     international trade: the exchange of goods
                                                           to the programs. The AIE encourages student
     and services between countries. It draws on a                                                               ‘I chose International Business because
                                                           membership and provides benefits to students
     complex web of resources in manufacturing,                                                                  it can take you anywhere in today’s
                                                           undertaking this program.
     marketing, finance and logistics, and involves                                                              world. There is potential to work in
     both government and the private sector. It            Global connections                                    Australia as well as overseas due to the
     demands sensitivity to different cultures and         Full-time Business TAFE students can gain             diversity of the program.
     other personal qualities, but brings with it a        credit points towards their studies by taking part
     wealth of rewards.                                                                                          ‘With the world getting smaller with
                                                           in an international exchange program for either
     These programs are suited to people currently         one semester or one year with an institution          globalisation, what I will gain from this
     employed in one of the many areas of                  that has an exchange agreement with RMIT. A           program will hold me in good stead for
     international business and reflects ongoing           limited number of exchange scholarships are           the future.’
     industry input to provide the knowledge, training     available each year.
     and vocational skills necessary to effectively        In 2010, an international study tour in              Pathway
     compete in all sectors of international business      conjunction with Kirkwood Community College,         Graduates of the Certificate IV in International
     at an operational and middle-management level.        USA was offered to international business            Trade may progress to the Diploma of Business
     Working with industry                                 students. Study tours provide a unique               (International Business).
                                                           opportunity to introduce multiple perspectives       Graduates of the Diploma of Business
     This program will allow you to will work in
                                                           on international marketing and to work in            (International Business) may progress to the
     groups to conduct a research project; the best
                                                           interdisciplinary teams with students abroad.        Advanced Diploma of International Business.
     project is entered into the national Austrade
     Tertiary Export Project Competition.                  Visit www.rmit.edu.au/bus/international .            Graduates of the Advanced Diploma of
                                                           Prerequisite                                         International Business may apply for exemptions
     What you will study
                                                                                                                from the following degrees:
     Year 12 applicants will typically apply for the       There are no prerequisite studies.
                                                                                                                » Bachelor of Business (Entrepreneurship)
     certificate IV and complete the suite of three        Extra requirements
     programs over two years full-time.                                                                         » Bachelor of Business (International Business)
                                                           Non-Year 12 applicants must complete and
     Non-Year 12 applicants with prior skills,                                                                  » Bachelor of Business
                                                           submit a VTAC Pi form, available online at
     knowledge, experience or qualifications                                                                      (International Business)—Applied
                                                           www.vtac.edu.au , if they wish other information
     in marketing or a related field, may apply            to be considered.                                    » Bachelor of Business
     for recognition of prior learning (RPL) or to                                                                (Logistics and Supply Chain Management)
                                                           Employer statement: Applicants wishing their
     undertake one of the three programs depending                                                              » Bachelor of Business (Logistics and Supply
                                                           employment to be considered must also submit
     on needs and experience.                                                                                     Chain Management)—Applied
                                                           a one-page letter of support from their current
     General areas of study include:                       or most recent employer to the Selection Officer
                                                                                                                You may also be interested in…
     » Marketing and international marketing               by 9 December 2011.
                                                                                                                » Entrepreneurship (page 13)
     » International trade and economics                   Please refer to the 2012 VTAC Guide for
                                                           full details on extra requirements.                  » International business (page 14)
     » Business and computer applications
                                                                                                                » Logistics and supply chain management
     » Importing and exporting
                                                                                                                  (page 18)
     » Transport and logistics.
                                                                                                                » Marketing (page 25)




                                                                                                                    rmit | 2012 degree and diploma | BUSineSS
16
   logiSicS and SUpply chain management

loGIStICS                                 NEW     T    What you will study                                       Prerequisite
                                                       Year 12 applicants will typically apply for the           There are no prerequisite studies.
C4222 Certificate IV in International Trade
                                                       certificate IV and complete the suite of two
C5211 Diploma of Logistics                                                                                       Extra requirements
                                                       programs over one-and-a-half years full-time.
Duration:   Dip: FT1.5 or PTA— V
                                                       Non-Year 12 applicants with prior skills,                 Non-Year 12 applicants must complete and
            (Cert IV: FT1 or PTA)
                                                       knowledge, experience or qualifications in                submit a VTAC Pi form, available online at
2011 ATAR: —
                                                       logistics or a related field, may apply for               www.vtac.edu.au , if they wish other information
www.rmit.edu.au/programs/c5211
                                                       recognition of prior learning (RPL).                      to be considered.
city caMpus
                                                       The certificate IV will cover general areas of            Employer statement: Applicants wishing their
Logistics is planning, implementing and                                                                          employment to be considered must also submit
controlling the flow of goods, services and            study including:
                                                                                                                 a one-page letter of support from their current or
related information from the initial purchase          » Business and computer applications
                                                                                                                 most recent employer to the Selection Officer by
of raw materials through to final delivery of a        » Importing and exporting                                 9 December 2011.
product to customers. It involves purchasing,
                                                       » International trade and economics                       Please refer to the 2012 VTAC Guide for full
materials management, inventory control,
                                                       » Marketing and international marketing                   details on extra requirements.
warehousing, transport and distribution.
In this suite of programs you will develop             » Transport and logistics.                                Pathway
logistics strategies and plans for real companies,     In the diploma you will study ten core courses            Graduates of the Certificate IV International
incorporating transport and logistics systems,         and four electives. Studies will focus on logistics       Trade may progress to the Diploma of Logistics.
international distribution and purchasing,             and operations management, international                  Graduates of the Diploma of Logistics may apply
contract negotiation and business planning             freight transfer including import/export,                 for exemptions from the following degrees:
and effectiveness.                                     advanced international finance and economic
                                                                                                                 » Bachelor Business
To ensure relevance with current industry              forecasting, logistics business planning and
                                                                                                                   (Logistics and Supply Chain Management)
practice, strategic management innovations             software used to support logistics.
                                                                                                                 » Bachelor Business (Logistics and Supply
will be explored and you will research real
                                                       Career outlook                                              Chain Management)—Applied
international opportunities.
                                                       Graduates will be prepared for careers in areas
Working with industry                                  such as the management of warehousing,                    You may also be interested in…
The diploma will allow you to work in groups to        distribution operations, transport, purchasing            » International business (page 14)
conduct a research project, with the best project      and inventory control, and importing and                  » Logistics and supply chain management
entered into the national Austrade Tertiary            exporting functions.                                        (page 18)
Export Project Competition. There is also the
                                                       Global connections
opportunity to take part in a cross-disciplinary
project with international business students.          Full-time students can gain credit points
                                                       towards their studies by taking part in an
                                                       international exchange program for either one
                                                       semester or one year with an institution that has
                                                       an exchange agreement with RMIT. A limited
                                                       number of exchange scholarships are available
                                                       each year.
                                                       Visit www.rmit.edu.au/bus/international .




legend:   ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
          see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              17
        logiSicS and SUpply chain management

     loGIStICS aNd                                            The second part focuses on structured work           Professional recognition
     SUPPly CHaIN MaNaGeMeNt                              D   experience hosted by an external organisation        On completing the program, graduates will
                                                              (cooperative education).                             be eligible for graduate membership of the
     BP143 Bachelor of Business (Logistics and                Your WIL experience will be integrated with          Chartered Institute of Logistics and Transport
             Supply Chain Management)—Applied
                                                              academic learning prior to the practicum as          Australia (ClLTA). ClLTA is also part of a
     Duration:   FT4— V
                                                              well as upon return.                                 worldwide network, and the prestige associated
     2011 ATAR: 67.10
                                                                                                                   with being a member of CILTA opens many
     www.rmit.edu.au/programs/bp143                           What you will study
                                                                                                                   more doors locally, nationally and internationally.
     city caMpus                                              This four year degree comprises a major
                                                                                                                   Another important industry association supporting
     The complex world of logistics, supply chain             stream and an elective stream selected from
                                                                                                                   the program is the Logistics Association of
     and trade industries is becoming increasingly            accounting, marketing, business management,
                                                                                                                   Australia. Many of the members of these
     specialised and challenging, with strong demand          and business information systems or operations
                                                                                                                   associations provide employment opportunities
     for graduates who are business savvy, sensitive          management. The elective stream enables you
                                                                                                                   for students during cooperative education.
     to different cultures, and who have strong project       to study a second business area in depth and to
                                                                                                                   If students complete the accounting elective
     management and negotiation skills.                       develop skills and overall marketability, allowing
                                                                                                                   stream, they will be eligible for associate
     Logistics and supply chain management                    greater flexibility to choose alternative career
                                                                                                                   membership of CPA Australia after the
     involve purchasing, materials management,                paths as needs and opportunities change.
                                                                                                                   completion of additional courses.
     inventory control, warehousing, transport and            The first and second years provide an
                                                                                                                   www.cilta.com.au
     distribution to provide the market with access           introduction to basic knowledge and skills
     to products and effectively managing end-user            including common business core courses, and          www.laa.asn.au
     stakeholder expectations.                                more specialised courses in logistics and supply     www.cpaaustralia.com.au
     Graduates will be able to understand the                 chain management.
                                                                                                                   Global connections
     interdependence of contemporary global and               In the third year, and subject to meeting certain
                                                                                                                   You can gain credit points towards your studies
     localised logistics and regional logistics issues,       academic criteria, you will undertake a one-year
                                                                                                                   by doing a two-week study tour, an exchange
     and be able to apply and adapt to manage                 cooperative education placement.
                                                                                                                   for one semester or one year, or an international
     business problems in the global marketplace.             In the final year you will build on major and
                                                                                                                   work placement. Study tours depart during the
     The program is designed to prepare you for               elective stream studies at a more advanced level.
                                                                                                                   Australian summer or winter vacations and can
     a professional career and to develop your
                                                              Career outlook                                       be credited towards your degree. Destinations
     confidence to tackle the evolving challenges
                                                                                                                   include Canada, China, France, Germany,
     of a rapidly globalised logistics and supply             Logistics and supply chain managers are
                                                                                                                   Thailand, the USA and Vietnam.
     chain industry. Excellent opportunities                  employed in all aspects of logistics and supply
                                                              chain management operations. You will be             Visit www.rmit.edu.au/bus/international .
     exist both in Australia and overseas for
     well-trained professionals.                              responsible for the effective and efficient
                                                                                                                   Prerequisite
     RMIT’s logistics degrees provide graduates               integration of all logistics activities supported
                                                                                                                   Units 3 and 4—a study score of at least 30 in
     with an understanding of supply chain                    by the application of relevant IT and e-business
                                                                                                                   English (ESL) or at least 25 in any other English.
     management specialisations with a strong                 practices. Graduates will also work closely with
     emphasis on general business. By exercising              other functional company managers in areas such      Extra requirements
     leadership and business acumen in professional           as marketing, manufacturing and engineering.
                                                                                                                   Non-Year 12 applicants must complete and
     activities and business decisions, you will be           As a result of strong support given to the degree    submit a VTAC Pi form, available online at
     equipped to make an immediate contribution to            by the Chartered Institute of Logistics and          www.vtac.edu.au , if they wish other information
     organisational objectives upon graduation.               Transport Australia, the Logistics Association       to be considered.
                                                              of Australia, and the transport and logistics
     Working with industry                                                                                         Employer statement: Applicants wishing their
                                                              industry, graduates have excellent prospects
                                                                                                                   employment to be considered must also submit
     In third year, you will have the opportunity to          of gaining employment.
                                                                                                                   a one-page letter of support from their current or
     integrate work with learning activities. This            Most graduates pursue management/                    most recent employer to the Selection Officer by
     work-integrated learning (WIL) component                 administrative careers in companies that operate     9 December 2011.
     prepares you for future work by enabling you             in various transport modes, such as air, sea,
                                                                                                                   Please refer to the 2012 VTAC Guide for
     to progressively relate the skills and knowledge         road and rail, and in companies that specialise in
                                                                                                                   full details on extra requirements.
     acquired during your studies in workplace or             purchasing, supply chain management, contract
     workplace-like learning situations. The focus            distribution, manufacturing and retailing.           Pathway
     is on developing your skills in a structured
                                                                                                                   Graduates of the following programs may be
     learning environment.
                                                                                                                   eligible to apply for exemptions:
     The first part of WIL enables you to build skills
                                                                                                                   » Diploma of Logistics
     in a range of organisational communication
     practices such as presenting in management                                                                    » Advanced Diploma in International Business
     contexts, gathering and presenting data for                                                                   » Associate Degree in Business
     decision making, and exploring personal goals
     through seminar discussions with visiting                                                                     You may also be interested in…
     speakers from the business community.                                                                         » International business (page 14)
                                                                                                                   » International trade (page 16)




                                                                                                                       rmit | 2012 degree and diploma | BUSineSS
18
loGIStICS aNd                                            What you will study                                      Industry and professional representatives
SUPPly CHaIN MaNaGeMeNt                              D   In this program you will develop knowledge               actively participate in the Program Advisory
                                                         and skills in the core areas of business and             Committee which ensures that the School’s
BP255 Bachelor of Business (Logistics                                                                             links with industry standards and international
                                                         logistics and supply chain management,
        and Supply Chain Management)                                                                              business practice remain current.
                                                         and the capability to apply these in
Duration:   FT3 or PT6— V
                                                         multidisciplinary environments.
2011 ATAR: 65.40                                                                                                  Global connections
www.rmit.edu.au/programs/bp255                           The degree consists of 24 taught courses (each
                                                                                                                  You can gain credit points towards your studies
                                                         of 12 credit points) and includes eight common
city caMpus or online                                                                                             by doing a two-week study tour, an exchange
                                                         business core courses, eight major courses and
The complex world of logistics, supply chain                                                                      for one semester or one year, or an international
                                                         eight flexible courses. The flexible courses may
and trade industries is becoming increasingly                                                                     work placement. Study tours depart during the
                                                         be either a second business major; or two minor
specialised and challenging, with strong demand                                                                   Australian summer or winter vacations and can
                                                         sequences with one selected from a business
for graduates who are business savvy, sensitive                                                                   be credited towards the degree. Destinations
                                                         discipline; or one minor sequence selected from
to different cultures, and who have strong project                                                                include Canada, China, France, Germany,
                                                         a business discipline plus four electives.
management and negotiation skills.                                                                                Thailand, the USA and Vietnam.
                                                         A second business major can be selected from:
Logistics and supply chain management                                                                             Visit www.rmit.edu.au/bus/international .
                                                         accountancy, business information systems,
involve purchasing, materials management,
                                                         economics, entrepreneurship, finance, human              Prerequisite
inventory control, warehousing, transport and
                                                         resource management, international business,             Units 3 and 4—a study score of at least 30 in
distribution to provide the market with access
                                                         management or marketing.                                 English (ESL) or at least 25 in any other English.
to products and effectively managing end-user
                                                         Business minors can be selected from the same
stakeholder expectations.                                                                                         Extra requirements
                                                         disciplines as listed above, as well as economics
Graduates will be able to understand the                                                                          Non-Year 12 applicants must complete and
                                                         and finance, logistics and supply chain
interdependence of contemporary global and                                                                        submit a VTAC Pi form, available online at
                                                         management and work-integrated learning.
localised logistics and regional logistics issues,                                                                www.vtac.edu.au , if they wish other information
                                                         Other minors can be selected from many
and be able to apply and adapt to manage                                                                          to be considered.
                                                         disciplines offered across RMIT. Please refer to
business problems in the global marketplace.
                                                         the diagram on page 31.                                  Employer statement: Applicants wishing their
The program is designed to prepare you for                                                                        employment to be considered must also submit
a professional career and to develop your                Career outlook                                           a one-page letter of support from their current or
confidence to tackle the evolving challenges             Logistics and supply chain managers are                  most recent employer to the Selection Officer by
of a rapidly globalised logistics and supply             employed in all aspects of logistics and supply          9 December 2011.
chain industry. Excellent opportunities                  chain management operations. You will be                 Please refer to the 2012 VTAC Guide for
exist both in Australia and overseas for                 responsible for the effective and efficient              full details on extra requirements.
well-trained professionals.                              integration of all logistics activities supported
RMIT’s logistics degrees provide graduates               by the application of relevant IT and e-business         Pathway
with an understanding of supply chain                    practices. Graduates will also work closely with         Graduates of the following programs may be
management specialisations with a strong                 other functional company managers in areas such          eligible to apply for exemptions:
emphasis on general business. By exercising              as marketing, manufacturing and engineering.             » Diploma of Logistics
leadership and business acumen in professional           As a result of strong support given to the degree        » Advanced Diploma in International Business
activities and business decisions, you will be           by professional associations and the transport
equipped to make an immediate contribution                                                                        » Associate Degree in Business
                                                         and logistics industry, graduates have excellent
to organisational objectives upon graduation.            prospects of gaining employment.                         You may also be interested in…
Working with industry                                    Most graduates pursue management/                        » International business (page 14)
                                                         administrative careers in companies that operate
You will have the opportunity to directly apply
                                                         in various transport modes, such as air, sea,
your academic skills to a work context in                                                                           oPeN UNIverSItIeS aUStralIa
                                                         road and rail, and in companies that specialise in
work-integrated learning courses such as
                                                         purchasing, supply chain management, contract
Procurement Management and Advanced                                                                                 the Bachelor of Business (Logistics
                                                         distribution, manufacturing and retailing.
Supply Chain Management.                                                                                            and Supply Chain Management)
These courses are designed to develop your               Professional recognition                                   is available online through open
work-ready capabilities and your ability to              On successful completion of the Bachelor                   universities australia.
analyse and manage information and contexts,             of Business (Logistics and Supply Chain
communicate effectively and resolve problems in
                                                                                                                    See www.open.edu.au for more
                                                         Management) graduates are entitled to
your future business career. For these courses,                                                                     information
                                                         membership of The Chartered Institute of
selected assessment tasks are designed with              Logistics and Transport (CILT) in Australia. CILT
industry practitioners. As part of these industry        also provides strong and active support for the
based tasks, you will be assessed and receive            program. Another important industry association
feedback in real or simulated workplace settings.        supporting the program is the Logistics
                                                         Association of Australia.
                                                         www.cilta.com.au
                                                         www.laa.asn.au




legend:    ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
           see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              19
        management, BUSineSS and adminiStration

     BUSINeSS                                        AD    Career outlook                                       Pathway
                                                           Career opportunities for graduates exist in all      Graduates of the Associate Degree in Business
     AD010 Associate Degree in Business
                                                           sectors of business, including the private and       may be eligible to apply for exemptions of
     Duration:  FT2 or PTA— V
                                                           public sectors, small and large enterprises and      up to two years (16 courses) from the
     2011 ATAR: 69.65
                                                           across the full range of industries.                 following degrees:
     www.rmit.edu.au/programs/ad010
                                                                                                                » Bachelor of Business (International Business)
     city caMpus                                           Global connections
     The Associate Degree in Business offers business      Student exchange opportunities may be                » Bachelor of Business (International
     studies at a higher education level. The focus is     possible into programs offered at RMIT Vietnam.        Business)—Applied
     on developing a range of business capabilities                                                             » Bachelor of Business (Management)
     to help you relate your own skills and abilities      Prerequisite
                                                                                                                Graduates of the Associate Degree in Business
     to the needs of business and organisations.           Units 3 and 4—a study score of at least 25 in        may be eligible to apply for exemptions of up to
     English language and learning skills are              English (ESL) or at least 20 in any other English.   one-and-a-half years from the following degrees:
     developed throughout the program to prepare           Extra requirements                                   » Bachelor of Business (Accountancy)
     you for success in further studies at degree level.                                                          (12 courses)
                                                           Non-Year 12 applicants must complete and
     Working with industry                                 submit a VTAC Pi form, available online at           » Bachelor of Business
     You will have the opportunity to practise             www.vtac.edu.au , if they wish other information       (Business Information Systems) (11 courses)
     and expand your knowledge through a                   to be considered.                                    » Bachelor of Business
     work-integrated learning course where you             Employer statement: Applicants wishing their           (Economics and Finance) (12 courses)
     will take the theory you have learned and             employment to be considered must also submit         » Bachelor of Business (Economics
     apply it in a workplace or in a simulated             a one-page letter of support from their current or     and Finance)—Applied (12 courses)
     business environment.                                 most recent employer to the Selection Officer by
                                                                                                                » Bachelor of Business (Entrepreneurship)
     The course Industry Project provides you with         9 December 2011.
                                                                                                                  (10 courses)
     opportunities to apply and refine a range of          Please refer to the 2012 VTAC Guide for
                                                           full details on extra requirements.                  » Bachelor of Business (Logistics and Supply
     professional skills, known to be highly regarded
                                                                                                                  Chain Management) (10 courses)
     by employing organisations.
                                                                                                                » Bachelor of Business (Logistics and Supply
     What you will study                                                                                          Chain Management)—Applied (10 courses)
     The associate degree comprises 16 taught                                                                   » Bachelor of Business (Marketing)
     courses, including eight common business core                                                                (11 courses)
     courses in the first year. In second year, you will
                                                                                                                » Bachelor of Business (Marketing)—Applied
     study specialised courses in management, one
                                                                                                                  (11 courses)
     elective and undertake an industry project.
                                                                                                                » Bachelor of Business
     The prescribed management courses are:
                                                                                                                  (Professional Accountancy) (12 courses)
     History of Management Thought, Leadership
     and Management, Organisational Theory,                                                                     You may also be interested in…
     Employment Relations, Human Resource
                                                                                                                » Management (page 22)
     Management and Workplace Employment
     Relations.
     Upon completion of the program, you will have
     the ability to analyse and solve problems, be
     able to identify, understand and interpret basic
     business concepts, work collaboratively, and
     be confident in reflecting on your knowledge
     and experience to make a valuable contribution
     to a workplace.




                                                                                                                    rmit | 2012 degree and diploma | BUSineSS
20
BUSINeSS adMINIStratIoN                           T    Career outlook
                                                       Graduates are prepared for a variety of roles,
                                                                                                                   BeK CIavarella
C4223 Certificate IV in Business Administration
                                                       such as:
C5221 Diploma of Business Administration                                                                           Diploma of Business administration
Duration:   Dip: FT1 or PTA— V                         » administrative coordinator
2011 ATAR: 35.20
                                                                                                                   The Business Administration program
                                                       » office manager
www.rmit.edu.au/programs/c5221                                                                                     appealed to Bek because she could
                                                       » personal assistant
city caMpus, workplace anD                                                                                         learn fundamental skills which could be
                                                       » project officer                                           applied to any industry.
online learning
                                                       » secretary.
The Diploma in Business Administration develops                                                                    ‘The freedom to complete your work
a range of skills, including the ability to manage     Prerequisite                                                at your own pace and the choice to
meetings, payroll and work priorities. You will                                                                    complete your work the way that best
                                                       There are no prerequisite studies.
also learn how to plan and manage conferences,                                                                     suits you is great. The classrooms are
recruitment, selection and induction of staff, and     Extra requirements                                          a relaxed atmosphere where everyone
plan/review administration systems.                    Please refer to the 2012 VTAC Guide for                     feels comfortable and welcome.
Working with industry                                  full details on extra requirements.
                                                                                                                   The classes are small and everyone
Learning takes place in a virtual workplace            Pathway                                                     gets the chance to ask questions
environment.                                           Graduates of the Certificate IV in Business                 or give answers. It is an interesting
                                                       Administration may progress to the Diploma of               and beneficial course that is very
What you will study
                                                       Business Administration and may be eligible to                                     worthwhile and
You will develop skills in complex administrative
                                                       undertake further studies in related programs,                                     the knowledge
practices, including project administration
                                                       such as the Diploma of Information Technology                                      you gain is useful
and meeting organisation. In addition, you will
                                                       (General), Associate Degree in Business or                                         for any career
learn how to coordinate the implementation
                                                       Bachelor of Business (Management) subject to
of customer service strategies, use business                                                                                              choice.’
                                                       meeting each program’s entry requirements.
computer applications and design and develop                                                                                                 Bek studied the
complex documents.                                     You may also be interested in…                                                        Certificate I and
» Design workplace information systems                 » Business (page 20)                                                                  II in Business
» Establish effective workplace networks               » Information technology (see the computing                                           Administration
» Implement a safe workplace                             and information technology brochure)                                                during her VCE.
» Lead meetings                                        » Management (page 22)
» Manage customer service strategies
» Organise the work priorities of others
» Scope projects.




legend:   ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
          see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              21
        management, BUSineSS and adminiStration

     MaNaGeMeNt                                         D    What you will study                                 Prerequisite
                                                             The degree consists of 24 taught courses (each      Units 3 and 4—a study score of at least 30 in
     BP217 Bachelor of Business (Management)
                                                             of 12 credit points) and includes eight common      English (ESL) or at least 25 in any other English.
     Duration:  FT3 or PT6— V
                                                             business core courses, eight major courses and
     2011 ATAR: 75.05                                                                                            Extra requirements
                                                             eight flexible courses. The flexible courses may
     www.rmit.edu.au/programs/bp217                                                                              Non-Year 12 applicants must complete and
                                                             be either a second business major; or two minor
     city caMpus                                                                                                 submit a VTAC Pi form, available online at
                                                             sequences with one selected from a business
     Clear judgement, working well with people,              discipline; or one minor sequence selected from     www.vtac.edu.au , if they wish other information
     ethical behaviour, leadership and problem               a business discipline plus four electives.          to be considered.
     solving are all key attributes of a good manager.                                                           Employer statement: Applicants wishing their
                                                             A second business major can be selected from:
     Managers deal with a range of complex issues                                                                employment to be considered must also submit
                                                             accountancy, business information systems,
     and are expected to make business decisions                                                                 a one-page letter of support from their current or
                                                             economics, entrepreneurship, finance, human
     against a backdrop of economic and social                                                                   most recent employer to the Selection Officer by
                                                             resource management, international business,
     change, while relating global changes in markets                                                            9 December 2011.
                                                             logistics and supply chain management
     and business activities to local needs.
                                                             or marketing.                                       Please refer to the 2012 VTAC Guide for
     A good manager will effectively coordinate a                                                                full details on extra requirements.
                                                             Business minors can be selected from the
     range of activities, process information to realise
                                                             same disciplines as listed above as well as
     business outcomes, and resolve problems with                                                                Pathway
                                                             economics and finance, management and
     well-considered solutions.                                                                                  Graduates of the Associate Degree in Business
                                                             work-integrated learning.
     RMIT’s Management degree provides a                                                                         may apply for exemptions of up to two years
                                                             Other minors can be selected from many
     substantial and rigorous core of knowledge to                                                               (16 courses).
                                                             disciplines offered across RMIT. Please refer
     provide you with the capabilities expected of
                                                             to the diagram on page 31.                          You may also be interested in…
     managers in contemporary organisations. The
     ability to exercise strong ethical judgement, to        Career outlook                                      » Accountancy (page 3)
     work flexibly and effectively with those around                                                             » Entrepreneurship (page 13)
                                                             Graduates will be employed in a range of
     you in a variety of organisational structures, and      professional, commercial, industrial and            » Environmental science/management
     the ability to prioritise tasks, including financial,   not-for-profit organisations. With appropriate        (see the environment and planning brochure)
     marketing and human resource aspects of an              experience, they can expect to advance to           » International business (page 14)
     organisation, is essential.                             management positions.                               » Logistics and supply chain management
                                                                                                                   (page18)
     Working with industry                                   Professional recognition
                                                                                                                 See the engineering brochure for more
     You will have the opportunity to directly apply         The Program Advisory Committee provides             information on:
     your academic skills to a work context in work-         feedback on the currency of the program and
     integrated learning courses such as International                                                           » Aerospace engineering/management
                                                             the changing needs of industry. Membership
     Management and Leadership and Managing                                                                      » Chemical engineering/management
                                                             includes senior executives from a number of
     Change (each 12 credit points).                         major national companies.                           » Civil and infrastructure engineering/
     Work-integrated learning opportunities help                                                                   management
     link your formal studies with workplace                 Global connections                                  » Computer systems engineering/management
     experience, develop your capabilities to                You can gain credit points towards your studies     » Electrical engineering/management
     analyse and manage information and contexts,            by doing a two-week study tour, an exchange         » Mechanical engineering/management
     communicate effectively, resolve problems               for one semester or one year, or an international
     and focus on future career development. By              work placement. Study tours depart during the
     undertaking these courses you will interact             Australian summer or winter vacations and can
     and receive feedback from industry or the               be credited towards the degree. Destinations
     community, clients and/or practitioners.                include Canada, China, France, Germany,
                                                             Thailand, the USA and Vietnam.
                                                             Visit www.rmit.edu.au/bus/international .




                                                                                                                     rmit | 2012 degree and diploma | BUSineSS
22
MaNaGeMeNt                                        T    Working with industry
                                                       All courses use your workplace and/or your
                                                                                                                   MardI JarvIS
C5225 Diploma of Management
                                                       experience as a context for learning. You will
Duration:  FT0.5 or PTA— V                                                                                         Diploma of Management
                                                       be assessed on structured activities that allow
2011 ATAR: N/A
                                                       you to learn, apply and demonstrate vocational                                         ‘The Diploma of
www.rmit.edu.au/programs/c5225
                                                       competency either in the workplace, or in some                                         Management is a
city caMpus
                                                       cases a business simulation may be used.                                               great combination
The full-time program generally follows on from
                                                       If you are working, particularly in a job which                                        of theory and
the Certificate IV in Frontline Management,
                                                       is related to your studies, you may have the                                           practice that
however direct entry to the program is
                                                       opportunity to be assessed in your workplace
permissible. This is a classroom based program                                                                                                students,
                                                       for some or all of your courses. Feedback from
run during the day. It is suitable for students                                                                                               regardless of their
                                                       work supervisors and others in the workplace
wanting knowledge and skills to gain entry to a
                                                       can be used as evidence of competency, and
                                                                                                                                              job, will find highly
management or organisational profession.                                                                                                      relevant.’
                                                       an RMIT assessor can visit your workplace to
The part-time program is designed for people           observe your work practice.
with work experience and employment history.                                                                     Prerequisite
It caters for the formal training and personal         What you will study
                                                                                                                 There are no prerequisite studies.
development needs of current or future                 Both full-time and part-time programs comprise
managers. The part-time program has one full           five management core courses and three set                Extra requirements
day Saturday workshop a month complemented             electives in accounting, management and                   Applicants must complete and submit a VTAC
with work-based projects.                              marketing.                                                Pi form, available online at www.vtac.edu.au ,
In either mode you will study various aspects          Through the core courses you will examine                 if they wish other information to be considered.
of management from the skills needed to be             how to manage projects, facilitate continuous             Employer statement: Applicants wishing their
a first-line manager dealing with staff and            improvement, and develop skills in managing               employment to be considered must also submit
operational matters, through to strategic              team effectiveness, work priorities and your own          a one-page letter of support from their current
management issues.                                     professional development.                                 or most recent employer to the Selection Officer
Such knowledge and capabilities form the               In addition to developing skills and knowledge            by 9 December 2011.
foundation of a management career with                 for a particular job, graduates should have               Please refer to the 2012 VTAC Guide for
specific skills including:                             developed broad employability skills such                 full details on extra requirements.
» people management and personal                       as communication, initiative and enterprise,
  development skills                                   planning and organising, problem-solving, self-           Pathway
                                                       management and teamwork.                                  Graduates of the Diploma of Management
» technical skills in areas such as finance,
                                                       These employability skills are embedded in the            may be eligible to undertake further studies
  marketing, project management and team
                                                       courses throughout the program. When you                  in related programs, such as the Associate
  effectiveness
                                                       demonstrate that you are competent in your                Degree in Business or the Bachelor of Business
» business development and planning skills in                                                                    (Management) subject to meeting each
                                                       particular job skills and knowledge, you are also
  strategic management.                                                                                          program’s entry requirements.
                                                       demonstrating that you have developed relevant
                                                       employability skills.
                                                                                                                 You may also be interested in…
                                                       Adult learning principles are incorporated into
                                                                                                                 » Business (page 20)
                                                       the program to encourage students to use
                                                       reflection and self awareness to enhance their            » Business administration (page 21)
                                                       learning experience.                                      » Management (page 22)

                                                       Career outlook
                                                       Career opportunities exist in all sectors of
                                                       business, including the private and public
                                                       sectors, small and large enterprises, and across
                                                       a range of industries.




legend:   ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
          see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              23
        management, BUSineSS and adminiStration

     MaNaGeMeNt—froNtlINe                            T   What you will study                                    Prerequisite
                                                         You will study all aspects of management from          There are no prerequisite studies.
     C4226 Certificate IV in Frontline Management
                                                         the skills needed to be a first-line manager
     Duration:   FT0.5–1— V                                                                                     Extra requirements
                                                         dealing with staff, clients and operational matters.
     2011 ATAR: 35.20                                                                                           Please refer to the 2012 VTAC Guide for
     www.rmit.edu.au/programs/c4226                      The following are examples of courses offered:
                                                                                                                full details on extra requirements.
     city caMpus anD workplace                           » Customer service standards
     This is a full-time classroom based program.        » Implement an operational plan                        Pathway
     It is designed for people seeking knowledge         » Leadership in the workplace                          Graduates of the Certificate IV in Frontline
     and skills to gain entry to a management or                                                                Management may progress to the Diploma of
                                                         » Make a presentation
     organisational profession. You will engage with a                                                          Management and may be eligible to undertake
     range of business theory and undertake training     » Manage projects                                      further studies in related programs, subject to
     through project based work.                         » Monitor a safe workplace                             meeting each program’s entry requirements.
     You will emerge with the knowledge and skills       » Promote innovation in a team                         You may also be interested in…
     you need to progress through a management           » Promote team effectiveness                           » Business administration (page 21)
     career by concentrating on the skills needed to:
                                                         » Sustainable work practices.                          » Management (TAFE) (page 23)
     » contribute to and coordinate teams
     » build systems to provide good customer            Career outlook
       service                                           Career opportunities exist in all sectors of
     » manage an operational plan                        business, including the private and public
                                                         sectors, small and large enterprises, and across
     » develop a marketing strategy
                                                         a range of industries.
     » analyse and report on financial information
     » provide leadership in the workplace
     » prioritise workloads
     » develop workplace relationships
     » contribute to workplace safety.

     Working with industry
     This program encourages students to undertake
     a simulated industry project for inclusion in a
     work skills portfolio.




                                                                                                                    rmit | 2012 degree and diploma | BUSineSS
24
   marketing

MarKetING                                          D     What you will study                                       Professional recognition
                                                         This four year degree has an emphasis on                  Graduates of the Bachelor of Business
BP141 Bachelor of Business (Marketing)
        —Applied                                         understanding both the theory and the practice            (Marketing)—Applied may be eligible to
Duration:  FT4 or PT6+— V                                of marketing.                                             become an associate member of the Australian
2011 ATAR: 81.40                                         You will undertake eight business common                  Marketing Institute and the Australian Market
www.rmit.edu.au/programs/bp141                           core courses in the first and second years. You           and Social Research Society. Membership
+
  Assumes eligibility for exemption from                 will also study specialised marketing courses             provides benefits which are relevant to career
the cooperative education program year                   in the areas of buyer behaviour, marketing                development. For further details:
city caMpus                                              communication, business-to-business (B2B)                 www.ami.org.au
                                                         marketing, service quality and sales.                     www.amsrs.com.au
Marketing involves identifying customer
needs and wants, creating strategies for the             Full-time students undertake work-integrated
                                                         learning in the form of a cooperative education
                                                                                                                   Global connections
development and design of goods and services,
                                                         placement or professional skills placement in the         RMIT’s School of Economics, Finance and
and making decisions about pricing, promotion
                                                         third year.                                               Marketing offers study tours each year to France
and distribution.
                                                         In the final year, you will study five specialised        and Germany. These intensive study programs
Marketing is a dynamic and expanding area.                                                                         can be credited towards your degree and
Organisations recognise specialist knowledge             business and marketing courses and three
                                                         electives. These electives allow you to develop           provide you with an overseas travel and cultural
and skills are needed to successfully market                                                                       experience, while combining studies focusing
their products. Marketers need to be analytical,         expertise in your chosen or prospective career
                                                         specialisation. You can choose from topics                on the European Union. Other study tour
creative, flexible, enthusiastic and disciplined                                                                   destinations include Canada, China, Thailand,
when approaching practical and theoretical               such as retailing, direct marketing and sport
                                                         marketing, or other business disciplines such as          USA and Vietnam.
problems.
                                                         IT, logistics and international finance.                  Visit www.rmit.edu.au/bus/international .
The marketing degrees at RMIT are
multidisciplinary and involve a broad range              You will typically learn within a structure of            Prerequisite
of business courses, including statistics,               lectures and tutorials, using case studies and
                                                                                                                   Units 3 and 4—a study score of at least 30 in
economics, accounting, business finance,                 assignments based around real organisations,
                                                                                                                   English (ESL) or at least 25 in any other English.
computer applications, management and law,               business simulations, class presentations and
together with specialist marketing courses.              in-class discussions. You will also develop               Extra requirements
                                                         generic business skills through working in teams.         Non-Year 12 applicants must complete and
If you have that blend of creativity, enthusiasm,
an analytical mind and a natural curiosity for           Career outlook                                            submit a VTAC Pi form, available online at
what makes people tick and how to influence                                                                        www.vtac.edu.au , if they wish other information
                                                         Graduates will find a wide variety of employment
them, then a career in marketing is for you.                                                                       to be considered.
                                                         opportunities open to them in a range of small,
                                                         medium and large organisations in the private             Employer statement: Applicants wishing their
Working with industry                                                                                              employment to be considered must also submit
                                                         and public sectors.
You will have the opportunity to integrate                                                                         a one-page letter of support from their current or
industry experience with your learning activities        Graduates may commence a marketing career in:
                                                                                                                   most recent employer to the Selection Officer by
through the cooperative education program—a              » business-to-business marketing                          9 December 2011.
compulsory industry placement undertaken                 » direct marketing                                        Please refer to the 2012 VTAC Guide for
during the third year (full-time).                                                                                 full details on extra requirements.
                                                         » e-commerce and e-marketing
RMIT’s School of Economics, Finance and
                                                         » market research                                         Pathway
Marketing has many links with industry which
benefit students when undertaking discipline-            » marketing communications                                RMIT graduates of the following programs may
related industry projects and ensures programs           » marketing information systems                           be eligible to apply for exemptions:
are industry-relevant.                                   » product management                                      » Advanced Diploma in Advertising
Industry experts provide guest lectures to expose        » retailing                                               » Advanced Diploma in Marketing
you to current marketing practice. The use of
                                                         » sales, advertising and public relations.                » Associate Degree in Business
sessional lecturers also provides opportunities to
engage with industry practitioners.                                                                                You may also be interested in…
                                                                                                                   » Advertising (page 6)
                                                                                                                   » Professional communication
                                                                                                                     (see the media and communication brochure)
                                                                                                                   » Public relations (page 28)




legend:     ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
            see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                             25
        marketing

     MarKetING                                       D   Business minors can be selected from the same
                                                         disciplines as listed above, as well as economics     daMIaN frIttUM
     BP252 Bachelor of Business (Marketing)              and finance and work-integrated learning.
     Duration:  FT3 or PT6— V                                                                                                          Bachelor of
                                                         Other minors can be selected from many
     2011 ATAR: 77.05                                                                                                                  Business
                                                         disciplines offered across RMIT. Please refer to
     www.rmit.edu.au/programs/bp252                                                                                                    (Marketing)
                                                         the diagram on page 31.
     city caMpus
                                                                                                                                   Damian was
     Marketing involves identifying customer             Career outlook
                                                                                                                                   already working
     needs and wants, creating strategies for the        Graduates will find a wide variety of employment
                                                                                                                                   in marketing
     development and design of goods and services,       opportunities open to them in a range of small,
     and making decisions about pricing, promotion
                                                                                                                                   when he realised
                                                         medium and large organisations in the private
     and distribution.                                   and public sectors.                                                       that although
     Marketing is a dynamic and expanding                Graduates may commence a marketing career in:
                                                                                                               he had a passion for the industry, he
     area. Organisations recognise specialist                                                                  lacked the business knowledge and
                                                         » business-to-business marketing
     knowledge and skills are needed to successfully                                                           experience needed to move ahead with
                                                         » direct marketing
     market their products. Marketers need to be                                                               confidence.
     analytical, creative, flexible, enthusiastic and    » e-commerce and e-marketing
                                                                                                               ‘I needed the theoretical framework
     disciplined when approaching practical and          » market research
                                                                                                               that would enable me to make better
     theoretical problems.                               » marketing communications                            business and marketing decisions in
     The marketing degrees at RMIT are                   » marketing information systems                       the workplace.’
     multidisciplinary and involve a broad range
                                                         » product management                                  He chose RMIT University over other
     of business courses, including statistics,
     economics, accounting, business finance,            » retailing                                           universities because ‘it offers students
     computer applications, management and law,          » sales, advertising and public relations.            progressive and innovative learning
     together with specialist marketing courses.                                                               methods... I strongly believe the RMIT
     If you have that blend of creativity, enthusiasm,   Professional recognition                              business programs are more closely
     an analytical mind and a natural curiosity for      Graduates of the Bachelor of Business                 aligned to the ‘real world’ than those at
     what makes people tick and how to influence         (Marketing) may be eligible to become
                                                                                                               many other universities.’
     them, then a career in marketing is for you.        an associate member of the Australian
                                                         Marketing Institute and the Australian Market
     Working with industry                               and Social Research Society. Membership              Extra requirements
     You will have the opportunity to directly apply     provides benefits which are relevant to career       Non-Year 12 applicants must complete and
     your academic skills to a work context in a         development. For further details:                    submit a VTAC Pi form, available online at
     number of work-integrated learning courses          www.ami.org.au                                       www.vtac.edu.au , if they wish other information
     such as Business-to-Business Marketing and                                                               to be considered.
                                                         www.amsrs.com.au
     Global Marketing. These courses allow you                                                                Employer statement: Applicants wishing their
     to further expand your practical application of     Global connections                                   employment to be considered must also submit
     theoretical concepts, through activities such as    RMIT’s School of Economics, Finance and              a one-page letter of support from their current
     case studies and assignments.                       Marketing offers study tours each year to France     or most recent employer to the Selection Officer
     RMIT’s School of Economics, Finance and             and Germany. These intensive study programs          by 9 December 2011.
     Marketing has many close links with industry        can be credited towards your degree and              Please refer to the 2012 VTAC Guide for
     which benefit students when they undertake          provide you with an overseas travel and cultural     full details on extra requirements.
     discipline-related industry projects and ensures    experience, while combining studies focusing
     that programs are industry-relevant.                on the European Union. Other study tour              Pathway
                                                         destinations include Canada, China, Thailand,        RMIT graduates of the following program may
     What you will study
                                                         USA and Vietnam.                                     be eligible to apply for exemptions:
     The degree consists of 24 taught courses
                                                         Visit www.rmit.edu.au/bus/international .            » Advanced Diploma in Advertising
     (each of 12 credit points) and includes eight
     common business core courses, eight major           Prerequisite                                         » Advanced Diploma in Marketing
     courses in the marketing discipline and eight       Units 3 and 4—a study score of at least 30 in        » Associate Degree in Business
     flexible courses. The flexible courses may be       English (ESL) or at least 25 in any other English.
     either a second business major; or two minor                                                             You may also be interested in…
     sequences with one selected from a business                                                              » Advertising (page 6)
     discipline; or one minor sequence selected from                                                          » Professional communication
     a business discipline plus four electives.                                                                 (see the media and communication brochure)
     A second business major can be selected from:                                                            » Public relations (page 28)
     accountancy, business information systems,
     economics, entrepreneurship, finance, human
     resource management, international business,
     logistics and supply chain management
     or management.




                                                                                                                  rmit | 2012 degree and diploma | BUSineSS
26
MarKetING                                          T    What you will study                                       Global connections
                                                        Year 12 applicants will typically apply for the           Full-time students can gain credit points
C4228 Certificate IV in Marketing
                                                        certificate IV and complete the suite of three            towards their studies by taking part in an
C5229 Diploma of Marketing
C6092 Advanced Diploma of Marketing                     programs over two years full-time.                        international exchange program for either one
Duration:   Cert IV: FT0.5–1 or PTA— V                  Non-Year 12 applicants with prior skills,                 semester or one year with an institution that has
            (Dip: FT1–1.5 or PTA)                       knowledge, experience or qualifications                   an exchange agreement with RMIT. A limited
            (Adv Dip: FT1.5–2 or PT4)                   in marketing or a related field may apply                 number of exchange scholarships are available
2011 ATAR: 35.80                                        for recognition of prior learning (RPL) or to             each year.
www.rmit.edu.au/programs/c6092                          undertake one of the three programs depending             An international study tour offered in conjunction
city caMpus                                             on needs and experience.                                  with Kirkwood Community College, USA is
Marketing involves working with, and gaining            The Certificate IV in Marketing provides you              available to marketing students. Study tours
the cooperation of people from specialist areas         with relevant business experience together with           provide a unique opportunity to introduce
such as technical experts, production managers,         an introduction to marketing fundamentals to              multiple perspectives on international marketing
accountants and advertising agents, so the ability      supplement your existing knowledge of business            and to work in interdisciplinary teams with
to communicate effectively with people with             practice. In the early stages of the program you          students abroad.
diverse technical skills and knowledge is essential.    will learn about business methods, statistics,            Visit www.rmit.edu.au/bus/international .
The advanced diploma is designed for                    market research, teamwork, sales management,
                                                        website development and project development.
                                                                                                                  Prerequisite
students with no previous experience and who
                                                        You will also cover general topics, as they               There are no prerequisite studies.
wish to pursue a career in marketing, sales,
sales management and market research.                   relate to the practice of marketing, such as              Extra requirements
You will develop a full understanding of the            communications and financial reporting.
                                                                                                                  Non-Year 12 applicants must complete and
marketing concept; a concern for customers;             You will continue more specialised studies                submit a VTAC Pi form, available online at
an integrated, coordinated organisational               in marketing such as relationship marketing,              www.vtac.edu.au , if they wish other information
approach; the achievement of profits in a               consumer behaviour, ‘above the line’ media                to be considered.
socially responsible manner; and how these can          options, adjusting the marketing mix, and
                                                                                                                  Employer statement: Applicants wishing their
be related to all other courses in the program.         developing business-to-business relationships.
                                                                                                                  employment to be considered must also submit
If you have that blend of creativity, good              In the later stages, you will learn how to                a one-page letter of support from their current or
analytical and communication skills, and a keen         develop marketing and financial strategies,               most recent employer to the Selection Officer by
appetite to influence people, then a career in          develop direct marketing campaigns, manage                9 December 2011.
marketing is ideal for you.                             an international marketing program, develop
                                                                                                                  Please refer to the 2012 VTAC Guide for
                                                        marketing and business plans, and be confident
Working with industry                                                                                             full details on extra requirements.
                                                        in your knowledge of the marketing process.
You are exposed to guest speakers, real                 These programs are delivered by industry-                 Pathway
marketing projects and community-based                  trained practitioners, many with tertiary teaching        Graduates of the Certificate IV in Marketing may
projects as part of your studies. This will enable      qualifications and discipline-specific academic           progress to the Diploma of Marketing.
you to enhance your communication, problem-             qualifications.
solving and self-management capabilities to                                                                       Graduates of the Diploma of Marketing may
meet real-world expectations.                           Career outlook                                            progress to the Advanced Diploma of Marketing.

Through some courses, you will have the                 These specialised programs were developed                 Graduates of the Advanced Diploma of
opportunity to participate in work-integrated           in conjunction with the marketing industry to             Marketing may apply for exemptions from the
learning projects. This may involve completing          ensure relevance of the program content for               following degrees:
assessable tasks in the workplace, working with         students, employers and the broad industry.               » Bachelor of Business (International Business)
organisations to solve current marketing problems       Graduates may gain employment in the                      » Bachelor of Business
or collaborating with cross-disciplinary teams on       following positions: marketing officers, market             (International Business)—Applied
a research project. This practical experience will      research officers, promotion officers, marketing          » Bachelor of Business (Marketing)
complement your theoretical knowledge.                  service managers, assistant branch managers,
                                                                                                                  » Bachelor of Business (Marketing)—Applied
                                                        sales personnel, direct marketers and account
                                                        service managers.                                         You may also be interested in…
                                                        Professional recognition                                  » Advertising (page 6)

                                                        Completion of the advanced diploma enables                » Professional communication
                                                        graduates to apply for membership of the                    (see the media and communication brochure)
                                                        Australian Sales and Marketing Institute.                 » Public relations (page 28)
                                                                                                                  » Statistics (page 30)




legend:    ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
           see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              27
        pUBlic relationS

     PUBlIC relatIoNS                                     D    What you will study                                 Professional recognition
                                                               The degree comprises three strands:                 The public relations degree has been developed
     BP223 Bachelor of Communication
             (Public Relations)                                                                                    in close association with experienced
                                                               Professional strand
     Duration:    FT3— V X                                                                                         public relations practitioners. Their ongoing
                                                               You will find out why and how organisations use     commitment as Program Advisory Committee
     2011 ATAR: RC
                                                               PR, as well as how to gauge the effectiveness       members, staff members and guest lecturers
     www.rmit.edu.au/programs/bp223
                                                               of PR. You will also learn about professional       contributes to the reputation of the public
     city caMpus
                                                               protocols and ethics.                               relations degree.
     Are you able to get to the core of an issue and           You will build written and verbal communication     The degree is accredited by the Public Relations
     find out why it is important to an organisation           skills, using a variety of communication media.     Institute of Australia (PRIA). Graduates are eligible
     and the people it deals with? Can you take that           You will also gain an understanding of social,      for the PRIA Provisional Associate membership.
     knowledge and work out what an organisation               political, business and communication issues
     might do with it to achieve its objectives?               and environments, which will help you identify      Global connections
     Advising organisations on how to enhance their            the goals and needs of employers and                Students may take study tours, or study
     working relationships and reputation locally and,         clients. Opportunities to build your critical       abroad with exchange partners, including RMIT
     sometimes, internationally is at the heart                and analytical skills will prepare you for          Vietnam. These studies might focus on PR or
     of modern PR.                                             leadership roles in industry.                       other areas, relevant to the program. Students
     A PR degree at RMIT prepares you for the                                                                      might also be offered opportunities for overseas
                                                               Communication strand
     increasingly globalised, technology-driven world                                                              work placements. Staff work with client and
     of PR, working in corporate, government,                  You will learn basic communication models,          industry organisations around the world to
     not-for-profit or consultancy environments.               drawn on social sciences and cultural studies,      ensure our program equips graduates for work
     You will gain professional skills and knowledge,          as well as research methods. You will work          in international industry.
     including in professional writing techniques, media       with students from the range of applied
     and stakeholder relations, strategy and research,         communication studies.                              Prerequisite
     with an emphasis on problem solving, creativity,                                                              Units 3 and 4—a study score of at least 35
                                                               Contextual studies strand
     and project and relationship management.                                                                      in English (any).
                                                               These courses provide an understanding of the
     You will have an opportunity to build your skills                                                             Extra requirements
                                                               application of media and communication in a
     and knowledge on campus and in a variety of
                                                               broader context, and to complete this aspect        Non-Year 12 applicants must complete and
     work-integrated learning environments. You will be
                                                               of the degree, you must take a minimum of           submit a supplementary information form,
     exposed to other fields of applied communication
                                                               five courses from one of the following fields:      available online at www.rmit.edu.au/programs/
     practice to reinforce the convergence of the
                                                               » Asian media and culture                           apply/forms/vtac . Shortlisted applicants may
     industries, and to equip you for the 21st century
                                                                                                                   be required to attend an interview.
     world of professional communication.                      » Cinema studies
                                                                                                                   Please refer to the 2012 VTAC Guide for
                                                               » Politics, economies, communication
     Working with industry                                                                                         full details on extra requirements.
                                                               » Literature and philosophy.
     Work-integrated learning is incorporated into
                                                                                                                   Pathway
     all levels of the degree.                                 Honours
                                                                                                                   Graduates of the following programs may be
     In first year you will participate in structured client   An honours year is available.                       eligible to apply for exemptions:
     projects. In second year you will complete a
     research project for a not-for-profit organisation,       Career outlook                                      » Advanced Diploma of Business
     and build complementary workplace skills with                                                                   (Public Relations)
                                                               There are many opportunities for public relations
     the guidance of industry practitioners.                   practitioners, and the range of opportunities is    » Diploma of Professional Writing and Editing
     In third year you will plan a public relations            growing, both in Australia and around the world.    RMIT’s School of Media and Communication
     campaign, working for a not-for-profit                    Public relations graduates work in many areas,      offers the Bachelor of Communication (Honours)
     organisation. You will also complete an                   including:                                          and has the following postgraduate offerings
     internship in a supervised placement in a public          » communication management                          in public relations and communication: Master
     relations role in a not-for-profit, corporate or                                                              of Communication by coursework; Master of
                                                               » internal communication
     government organisation or in a PR consultancy.                                                               Arts—Communication Studies by research;
     Internships can be completed outside Australia.           » media relations                                   Doctor of Philosophy—Communication (PhD)
                                                               » event management                                  by research.
                                                               » stakeholder management                            You may also be interested in…
                                                               » public affairs                                    » Marketing (page 25)
                                                               » investor relations.                               » Public relations (TAFE) (page 29)
                                                               Public relations careers usually start at junior    See the media and communication brochure
                                                               consultant or officer/coordinator level and         for more information on:
                                                               extend up to senior manager or consultant,          » Creative writing
                                                               director and, sometimes, chief executive officer.
                                                                                                                   » Journalism
                                                                                                                   » Professional communication)




                                                                                                                       rmit | 2012 degree and diploma | BUSineSS
28
PUBlIC relatIoNS                                   T    Diploma studies will cover topics relating to
                                                        project management, copywriting and producing               CareerS dayS—
C5281 Diploma of Business (Public Relations)            effective presentations. You will learn how to              INtrodUCe yoUrSelf
C6102 Advanced Diploma of Business
                                                        conduct market research, analyse consumer
        (Public Relations)                                                                                          27 august / 10 september 2011
                                                        behaviour for specific markets, and implement
Duration:    Dip: FT1 or PTA— V
                                                        and monitor marketing activities as you develop             Each year RMIT University hosts
             (Adv Dip: FT2 or PT4)
                                                        your knowledge of the public relations industry.            careers days for future students
2011 ATAR: 41.00
www.rmit.edu.au/programs/c6102                          At advanced diploma level you will further develop          considering a career in advertising
                                                        your IT and general communication skills to create          or public relations to learn more
city caMpus
                                                        web pages with multimedia, develop an advertising
Maintaining good relationships with internal and                                                                    about each industry and employment
                                                        campaign, write strategic PR documents, manage
external clients, customers and stakeholders is                                                                     opportunities.
                                                        fundraising and sponsorships, and develop crisis
critical to the success of any organisation.                                                                        Speakers include practitioners actively
                                                        management plans.
RMIT’s PR programs cater for public relations
                                                        You will also learn how to develop a risk
                                                                                                                    engaged in the advertising and PR
and other service industry sectors, such as
                                                        management strategy; develop a business or                  industries and RMIT University teaching
tourism and hospitality, local government, public                                                                   staff.
                                                        strategic plan; address legal and administrative
policy, media, journalism and feature writing,
                                                        requirements and government systems;                        For further information, visit
publishing (particularly for multimedia), libraries
                                                        follow health, safety and security procedures;              www.rmit.edu.au/businesstafe
and information services, film and television
                                                        and manage a budget and organisational
information or publicist roles.
                                                        communication strategy.                                   Global connections
Public relations practitioners are key to
                                                        Classes are mostly conducted during the day               Full-time students can gain credit points
maintaining positive relationships and reputation
                                                        (normal business hours) except when industry              towards their studies by taking part in an
building. If you have a keen curiosity about
                                                        experts who teach some courses are only                   international exchange program for either one
people and the world, good problem-solving
                                                        available in the evening. Most classes start              semester or one year with an institution that has
skills, the ability to work in and lead teams,
                                                        in mid-February.                                          an exchange agreement with RMIT. A limited
confidence, and strong analytical instincts and
                                                                                                                  number of exchange scholarships are available
communication skills, then a career in public           Career outlook
                                                                                                                  each year.
relations is ideal for you.                             The advanced diploma is a highly-regarded
                                                                                                                  Visit www.rmit.edu.au/bus/international .
                                                        qualification. The program will enable you to
Working with industry
                                                        develop the skills and knowledge necessary to             Prerequisite
These programs are supported by a diverse
                                                        begin a career in the public relations industry in        There are no prerequisite studies.
industry advisory board, including members of
                                                        Australia. Industry consultation and feedback
the Public Relations Institute of Australia (PRIA)                                                                Extra requirements
                                                        has signalled a need for expertise in a wide
who are actively involved in reviewing program
                                                        range of industries, including not-for-profit             Non-Year 12 applicants must complete and
design and course materials.
                                                        organisations and consultancies. Roles include            submit a VTAC Pi form, available online at
You will benefit from exposure to guest                 information officer, promotional event officer, PR        www.vtac.edu.au , if they wish other information
speakers, work placements and real-life                 officer and community development officer.                to be considered.
project briefs in these programs.
                                                        Students already employed in the industry, who            Employer statement: Applicants wishing their
What you will study                                     may wish to diversify within and outside the              employment to be considered must also submit
                                                        industry, or to access further education, will            a one-page letter of support from their current
Year 12 applicants will typically apply for
                                                        obtain a broader understanding of the Australian          or most recent employer to the Selection Officer
the diploma and complete the suite of two
                                                        public relations industry and develop further             by 9 December 2011.
programs over two years full-time.
                                                        skills in public relations.                               Please refer to the 2012 VTAC Guide for
Non-Year 12 applicants with prior skills,
knowledge, experience or qualifications in                                                                        full details on extra requirements.
public relations or a related field, may apply                                                                    Pathway
for recognition of prior learning (RPL) or to
                                                                                                                  Graduates of the Diploma of Business (Public
undertake one of the two programs depending
                                                                                                                  Relations) may progress to the Advanced
on needs and experience.
                                                                                                                  Diploma of Business (Public Relations).
                                                                                                                  Graduates of the Advanced Diploma of
                                                                                                                  Business (Public Relations) may apply for
                                                                                                                  exemptions from the following degree:
                                                                                                                  » Bachelor of Communication
                                                                                                                    (Public Relations)

                                                                                                                  You may also be interested in…
                                                                                                                  » Public relations (degree) (page 28)




legend:    ft—Full-time (number of years); pt—Part-time (number of years); rc—A range of selection criteria applied; n/a—Not available; D —Degree program; T —TAFE program
           see page 37 for application details: V —VTAC; D —RMIT Direct; S —RMIT School; X —Extra requirement                                                              29
        StatiSticS

     StatIStICS                                         D   What you will study                                     Professional recognition
                                                            You will undertake core studies in applied              Graduates are eligible to apply for graduate
     BP245 Bachelor of Science (Statistics)
                                                            statistics, together with several courses from          membership to the Statistical Society of
     Duration:  FT3 or PTA— V
                                                            one of three specialisations:                           Australia and graduate membership to the
     2011 ATAR: N/A
                                                            » Finance                                               Australian Society for Operations Research.
     www.rmit.edu.au/programs/bp245
     city caMpus                                            » Environmental modelling                               Global connections
     Statisticians apply their problem-solving              » Marketing                                             Students may take one or more semester
     and data analysis skills to problems in a              In first year, you will study the basics of calculus,   at an overseas institution through the
     wide variety of fields, including banking and          statistics, discrete mathematics, mathematical          Education Abroad program at more than
     finance (maximising profit and minimising risk),       programming and professional practice.                  120 partner universities.
     medical research (treatment and drug efficacy),
                                                            In second and third year, you will learn about the      Prerequisite
     environmental modelling (resources, biodiversity,
                                                            mathematical foundations of statistics together
     weather and climate), and marketing (market                                                                    Units 3 and 4—one of mathematical methods
                                                            with the numerous areas of application (quality
     segmentation and clustering).                                                                                  (CAS) or specialist mathematics and a study
                                                            control, experimental design, sampling theory,
     As one of the only stand-alone statistics                                                                      score of at least 30 in English (ESL) or at least
                                                            analysis of multivariate data, regression analysis,
     degrees offered in Australia, RMIT’s Bachelor                                                                  25 in any other English.
                                                            forecasting and time series, sports statistics).
     of Science (Statistics) is highly regarded for its     It is at this stage of your applied statistics          Extra requirements
     industry engagement and employment focus.              studies that you choose your specialisation.            Applicants must complete and submit a VTAC
     RMIT statistics graduates are highly prized for
                                                            At each year level, you will study a                    Pi form if they wish other information to be
     their hands-on IT literacy, their problem solving
                                                            work-integrated learning course which                   considered. Relevant work experience may be
     skills, and their exposure to real-world statistical
                                                            typically involves (team) work on a real-life           included on this form.
     problems throughout their studies.
                                                            industry problem.                                       Please refer to the 2012 VTAC Guide for
     You will use a number of industry relevant
                                                            Career outlook                                          full details on extra requirements.
     computer packages and have the skills and
     knowledge to apply statistics to a broad               The world is awash with data, and RMIT statistics       You may also be interested in…
     range of industries including science, health,         graduates are ideally placed to capitalise on this      » Economics and finance (page 9)
     professional sport, business and engineering.          situation. A chronic undersupply of statistics
                                                                                                                    » Environmental science
     This degree is for you if you are interested in:       graduates means that there has never been a
                                                                                                                      (see the environment and planning brochure)
     » solving problems through analysis of data            better time to do a statistics degree. In fact, the
                                                                                                                    » Marketing (page 25)
                                                            Federal Government has forecast a 33% growth in
     » predicting future trends in the environment,                                                                 » Mathematics (see the science brochure)
                                                            demand for statisticians over the next three years.
       economy and finance
                                                            Many RMIT graduates undertake careers in
     » sports statistics                                    sports statistics at the AIS or in the AFL. Other
     » practical application of mathematics and             graduates work in the public service working for
       statistics theory.                                   organisations such as ASIO, ABS, the Bureau
                                                            of Meteorology and Australia Post, or in the
     Working with industry                                  banking and finance sector.
     During third year you will undertake a project
     which is linked to industry and the real problems
     you will face in the workforce.
     In recent years students have worked on
     industry projects, or been placed in, a range
     of organisations such as VicRoads, Victorian
     Institute of Sport (Melbourne Vixens), Badminton
     Australia, Bureau of Meteorology, Australian
     Bureau of Statistics, National Australia Bank,
     Dairy Innovation Australia, National Stroke
     Research Institute, Australian Institute of Sport
     (Australian Hockey Team) and Biarri Commercial
     Mathematics, to name just a few.




                                                                                                                        rmit | 2012 degree and diploma | BUSineSS
30
chooSing a
SpecialiSation

From 2012, redesigned three-year business degrees will allow                           specialist majors and minors for 2012
you to specialise within a program or combine specialist skills and
                                                                                       » Accountancy
interests tailored to your future career.
                                                                                       » Business information systems
Specialist streams have been designed with industry input and
recognise that an RMIT business graduate has an interest in                            » Economics
contributing to the economic, cultural and social future of the                        » Economics and finance#
local, regional or global community.                                                   » Entrepreneurship
You will study eight common business core courses, eight major                         » Finance
courses and eight flexible courses. Your flexible courses allow
                                                                                       » Human resource management
you to further hone specialist knowledge and must include an
additional business minor (four courses), or you might choose a                        » International business
second business major (eight courses).                                                 » Logistics and supply chain management
For further information about three-year business degrees visit                        » Management
www.rmit.edu.au/bus/academicprograms                                                   » Marketing
                                                                                       » Work integrated learning#
                                                                                       #
                                                                                           offered as a minor only



     compulsory Business common core
                                                    +           Business discipline major courses
                                                                                                                +                      flexible courses


                                                                                                                             second business discipline major
                                                                                                                       2nd major course 1          2nd major course 5
       Business common core course 1                                 Discipline major course 1
                                                                                                                       2nd major course 2          2nd major course 6

                                                                                                                       2nd major course 3          2nd major course 7
       Business common core course 2                                 Discipline major course 2

                                                                                                                       2nd major course 4          2nd major course 8

       Business common core course 3                                 Discipline major course 3                                                or
                                                                                                                                         two minors
                                                                                                                           Business                  Minor course 1
                                                                                                                         minor course 1
       Business common core course 4                                 Discipline major course 4
                                                                                                                           Business                  Minor course 2
                                                                                                                         minor course 2
                                                                                                                           Business                  Minor course 3
                                                                                                                         minor course 3
       Business common core course 5                                 Discipline major course 5
                                                                                                                           Business                  Minor course 4
                                                                                                                         minor course 4

                                                                                                                                             or
       Business common core course 6                                 Discipline major course 6
                                                                                                                               one minor and four electives
                                                                                                                           Business                    elective 1
                                                                                                                         minor course 1
       Business common core course 7                                 Discipline major course 7                             Business
                                                                                                                         minor course 2                elective 2

                                                                                                                           Business                    elective 3
                                                                                                                         minor course 3
       Business common core course 8                                 Discipline major course 8
                                                                                                                           Business                    elective 4
                                                                                                                         minor course 4

Redesigned three-year business degrees give you flexibility in choosing what you want to study, and you will emerge as a well-rounded and broader-thinking graduate.




                                                                                                                                                                        31
     BUSineSS
     facilitieS

                                                    Dr Stuart Thomas, senior
                                                    lecturer, with economics
                                                    and finance students.                                                       Digital image. RMIT
                                                    With access to RMIT’s                                                       University’s $200 million
                                                    custom-built treasury                                                       Swanston Academic
                                                    facility, students find out                                                 Building development will
                                                    about bonds, bills, currency                                                become the home for the
                                                    trading and international                                                   University’s College of
                                                    market news before they hit                                                 Business. It is scheduled
                                                    the real stock exchange.                                                    for completion in 2013.


     Financial Markets Trading Simulator                                           Locations
     You can learn how to read financial market data as changes                    Most business programs are offered from the central city
     occur in real time in the Financial Markets Trading Simulator. This           location of Bourke Street in the urban heart of Melbourne. Many
     treasury facility is used by students during the economics and                business programs can also be studied at RMIT Vietnam and
     finance programs to simulate trading in the money and foreign                 partner institutions around the world.
     exchange markets. By using live online market data from Dow                   Scheduled for completion in 2013, the Swanston Academic
     Jones Australia, Sydney Futures Exchange (SFE) and Australian                 Building will transform Swanston Street and the RMIT quarter.
     Stock Exchange (ASX) and trading in real time, RMIT students                  The University’s new Building 80 is the largest construction
     gain the confidence and knowledge to trade before hitting the                 project and investment in academic facilities ever undertaken
     real stock exchange.                                                          by RMIT and will bring TAFE, undergraduate and postgraduate
     Custom-built to cater for up to 30 participants, the simulator                students together at the heart of the City campus. For further
     allows for the creation of 10 separate ‘dealing rooms’ to                     information and to see a multimedia ‘fly-through’ visit
     replicate a large bank or corporate treasury centre. This                     www.rmit.edu.au/bus/sab
     innovative approach to education and training is part of the                  More to life than just study
     RMIT Business commitment to providing you with real skills.
                                                                                   Shape your future
     Virtual Enterprise
                                                                                   Student-Staff Consultative Committees review and contribute to
     RMIT TAFE has an innovative and practical solution to gaining
                                                                                   the ongoing improvement of RMIT programs. By getting involved
     hands-on experience in the business world – virtual enterprises.
                                                                                   you will help ensure a student-centred learning environment
     You will confront the issues, processes and challenges of
                                                                                   and that RMIT continues to provide the opportunities and skills
     competitive business without the burden of actually producing
                                                                                   expected by graduates and prospective employers.
     real goods and services.
     RMIT’s virtual enterprise, sometimes known as a ‘practice firm’,              Share your knowledge
     operates in conjunction with a mentor from a real-life company.               The College of Business has over 1600 Student Learning
     It boasts a real corporate environment with realistic practices               Advisor Mentors (SLAMs), high-performing students who
     and business processes, operating in a virtual economy.                       volunteer their time to support fellow students with their
     stagz advertising agency                                                      academic studies. There are also peer mentors and teaching
                                                                                   assistants for selected business programs.
     TAFE Advertising students plan and execute advertising
     campaigns for assessment as well as for real-life clients in
     this virtual advertising agency. It works like a real agency,
     involving you in all stages of a real advertising brief. This includes
     account services, media, creative and production. You will
     plan and execute advertising campaigns using the latest,
     studio-quality technology.




                                                                                                             rmit | 2012 degree and diploma | BUSineSS
32
learning
By doing

Education becomes knowledge through experience                       RMIT Social Entrepreneurship Program
At the core of business programs is the inclusion of deep            The Social Entrepreneurship Program is focused on nurturing
professional practice into the educational experiences of            student-run projects that help communities grow. Many RMIT
RMIT students.                                                       students are interested in being involved in activities that are
Through RMIT’s partnerships with industry, you will be studying a    entrepreneurial, have a social focus and have positive outcomes
program that is relevant to the needs of business and the broader    for communities and groups. The SEEDS program supports the
community, and emerge from RMIT with a formal qualification plus     development of such projects and fellowships are available. You
the experience and capability to add value to an organisation from   can also get involved in the Student Group or seek advice from
day one.                                                             the Social Entrepreneur in Residence.
Work-integrated learning (WIL) is focused on producing business      Further information: www.rmit.edu.au/seeds
graduates who have a greater understanding of the nature of          Ready to work and lead
business across a range of industries. WIL opportunities challenge
                                                                     Results from the 2010 Australian Graduate Survey recorded that
you to combine your natural ability, experience and confidence to
                                                                     23.8% of ‘business studies’ degree graduates were employed
apply theory from the classroom, collaborate on industry-relevant
                                                                     full-time during their final year of study and were still with that
projects, solve problems for real clients, and be exposed to
                                                                     employer four months after graduation, compared to 15.7% of all
realistic business problems and environments.
                                                                     graduates across all disciplines who responded to the survey. Out
WIL opportunities offered through business programs, include:        of all ‘business studies’ degree graduates available for full-time
» paid or unpaid work placements                                     work, 75.1% were in full-time employment.
» discipline-related, mentored employment (e.g. traineeships,
  cooperative education program, professional skills program)
» industry speakers and projects                                       traineeShipS
» research and problem-solving projects (e.g. industry partners        The following qualifications are also available as traineeships:
  asking students to provide a solution for a real-life problem)
                                                                       » Business administration        » Laundry operations
» entrepreneurial initiatives (e.g. Business Plan Competition)
                                                                       » Dry cleaning operations        » Retail operations
» business simulations (e.g. business policy game, virtual
                                                                       » Frontline management
  enterprises, financial markets trading simulator).
                                                                       Request the RMIT Apprenticeship and Traineeship Guide for
Further information: www.rmit.edu.au/bus/wil
                                                                       more information.
Opportunities to make a real difference
RMIT Business Plan Competition
Looking for a challenge beyond your studies? If working                more degree and tafe StUdy optionS
collaboratively with staff and students from other disciplines and
                                                                       The following brochures are also available:
industry practitioners appeals to you, you can find an outlet for
that excess energy through the RMIT Business Plan Competition.         » Apprenticeship and             » Engineering
» Use your talents and energy to develop a new business or               traineeship                    » Environment and planning
  innovative idea and a competitive business plan.                     » Architecture and building      » Health and
» Work with industry mentors to refine your idea and access            » Art and design                   medical sciences
  expertise to take your business idea to the marketplace.             » Community services and         » Justice and legal
» Team up with other RMIT students—either in Melbourne                   social sciences                » Media and
  or at overseas locations.                                            » Computing and                    communications
» Be in the running to receive a share in almost $100,000                information technology         » Science
  in prizes.                                                           » Education and training
Further information: https://bpc.rmit.edu.au                           Order more brochures online at
Entrepreneur in Residence program                                      www.rmit.edu.au/programs/publications .
At RMIT you have access to an experienced business                     Alternatively, speak to a customer service consultant
entrepreneur who can give advice about your ideas for a new or         at RMIT’s Info Corner. Tel. + 61 3 9925 2260,
existing business. The Entrepreneur in Residence runs workshops        email study@rmit.edu.au , or drop into Info Corner at
in business planning and marketing, and hosts several forums and       330 Swanston Street (cnr La Trobe St), Melbourne.
events each year.
Further information: www.rmit.edu.au/entinres
                                                                                                                                           33
                            SWEDEN
                NORWAY
                             FINLAND

     SCOTLAND                     ESTONIA
                    DENMARK
                                                                                                                                          CANADA
          ENGLAND
                 NETHERLANDS
IRELAND
                        POLAND
           GERMANY
       FRANCE       AUSTRIA
              SWITZERLAND
                SPAIN
                         ITALY         TURKEY                                    KOREA                                                     UNITED STATES OF AMERICA
                                                               CHINA
                                                                                           JAPAN



                                                               HONG KONG         TAIWAN                                                            MEXICO
                                                                  (SAR)
                                                INDIA

                                                        THAILAND                 PHILIPPINES
                                                                       VIETNAM
                                                                   MALAYSIA

                                                        SINGAPORE




                                                                                   AUSTRALIA


                                                                                                                                                                 CHILE

                                                                                                   Melbourne
                                                                                                               NEW ZEALAND




           gloBal
           connectionS
                                                               ‘during the Summer Semester 2010 I did a study tour to Cologne,
                                                               Germany. this gave me the chance to gain international experience in
                                                               a short period of time and remains the highlight of my program so far.’
                                                               Matt Jones
                                                               Bachelor of Business (Marketing)




      BroadeN yoUr HorIzoNS
      Your global passport                                    Your RMIT ticket to the world                                  International recognition
      Get an international edge:                              Experience a life-changing adventure and                       Many RMIT programs are recognised
      » semester exchanges                                    enhance your career prospects at the                           internationally. Recognition can include:
                                                              same time!                                                     » full accreditation
      » group study tours
                                                              » Study one or two semesters overseas.                         » membership of overseas professional
      » international work placements
                                                              » Choose from over 100 RMIT partner                              associations
      » research projects.
                                                                institutions or RMIT Vietnam.                                » membership of Australian associations
      RMIT’s International Industry Experience
                                                              » Choose a shorter ‘study tour’ option.                          that have reciprocal membership
      and Research Program (RIIERP) offers
                                                              » Take up an international work placement                        arrangements with overseas bodies.
      students from all disciplines the opportunity
      to work overseas with global best practice                and gain hands-on work experience.
      companies.                                              Expert staff at RMIT Education Abroad will
      More information:                                       help you to make it all possible.                               Check out more information for
      www.rmit.edu.au/RIIERP                                  www.rmit.edu.au/globalpassport/                                 Business programs at:
                                                              educationabroad                                                 www.rmit.edu.au/bus/international




                                                                                                                                 rmit | 2012 degree and diploma | BUSineSS
34
ScholarShipS                                                          tafe
                                                                      enrolment

Scholarships at RMIT: a world of possibilities                        The structure of a TAFE qualification is pre-determined by the
Commencing and current students are strongly encouraged to            relevant industry training package. How you progress through
apply for an RMIT scholarship.                                        the qualification levels in a training package, combined with your
                                                                      eligibility for a government-subsidised place, will determine the
Each year RMIT awards millions of dollars in scholarships to
                                                                      tuition fees that you will pay.
thousands of RMIT students across all TAFE, university and
postgraduate program areas.                                           For the following programs, you will be admitted into the lowest
                                                                      level in the training package and upon successful completion
RMIT scholarships recognise academic achievement, leadership
                                                                      of each qualification level you can apply to commence the next
and community skills. RMIT also offers Equity and Aboriginal and
                                                                      qualification level in the training package.
Torres Strait Islander scholarships to assist students from a range
of backgrounds to achieve their study ambitions.                      Each qualification level is classed as a new enrolment in a new
                                                                      program and your eligibility for a government-subsidised place will
Scholarships for academic achievement
                                                                      be assessed prior to enrolling in each program. This will determine
If you achieve outstanding VCE (or equivalent) results, there are     the fees you will pay.
many opportunities to have your talents rewarded at RMIT.             `Most students will commence at the lowest qualification level,
Leadership scholarships                                               however you may be able to commence at a higher qualification
                                                                      level, subject to recognition of prior learning:
Leadership and community involvement scholarships provide
assistance in the education of young people with outstanding          » Accounting (page 5)
leadership potential. These scholarships target students with         » Advertising (page 7)
a passion for study and a commitment to contributing to               » Business administration (page 21)
their community.
                                                                      » Financial planning (page 12)
Equity scholarships
                                                                      » International business (page 17)
Equity scholarships are available to assist students from             » Management—frontline (page 24)
disadvantaged backgrounds.
                                                                      » Marketing (page 27)
Scholarships for Aboriginal and Torres Strait Islander students
                                                                      » Public relations (page 29).
RMIT is committed to supporting Aboriginal and Torres Strait          More information about TAFE tuition fees is available in
Islander students to engage in study through financial support.       Money matters on page 36.
Research scholarships
RMIT has various scholarships to assist you with your academic
and career goals.

Further information on these and many more scholarships is
available on our website: www.rmit.edu.au/scholarships
Business prize giving ceremony
The RMIT Business Prize Giving Ceremony is an annual event
featuring the presentation of prizes generously supported by
many companies, professional bodies and endowments from
individuals. The presentation of over 100 prizes is an opportunity
for business students and recent graduates to celebrate their
achievements with family, teaching staff, employers and external
sponsors. Prizes are awarded in most disciplines based on
outstanding performance in business studies and contributions to
the RMIT and wider community. The highlight of the evening is the
announcement of the RMIT Business Medallist. Find out more by
visiting www.rmit.edu.au/bus/prizegiving




                                                                                                                                            35
     money
     matterS

     TAFE programs                                                          Associate degree and degree programs
     At TAFE you may be offered a state government-subsidised               If you are applying for an associate degree or degree program
     place or a full-fee place.                                             you may be offered a Commonwealth-supported place (CSP).
     State government-subsidised places                                     Commonwealth Supported Places (CSP)
     You are eligible for a government-subsidised place if you are:         A CSP is jointly funded by you and the Commonwealth
     » an Australian citizen, an Australian Permanent Resident, a           Government. Some Commonwealth supported students may
       Special Category Visa holder (sub-class 444, New Zealand             be eligible for HECS HELP. The amount to be paid is defined
       citizen), or an East Timorese asylum seeker                          by Student Contribution ‘bands’. In 2011, the following student
     and any of the following:                                              contributions for a standard, annual, full-time load applied:
     » under 20 years of age on 1 January in the year you start studying     student contribution band                            Maximum student
     » enrolling in a Foundation Skills qualification (as categorised                                                             contribution for a
       by Skills Victoria)                                                                                                        place in 2011
     » enrolling in a qualification that is accredited at a higher level     Band—national priorities:                                              $4355
       than the qualifications you already hold                              mathematics, statistics, science
     » a Victorian apprentice commencing in 2011.                            Band 1: humanities, behavioural                                        $5442
     TAFE tuition fees are determined by the level of the qualification      science (including clinical psychology),
     and in 2011 they were categorised as follows:                           social studies, foreign languages, visual
        Skills Creation: certificate I and II                                and performing arts, education, nursing

        $1.51 per student contact hour                                       Band 2: computing, built environment,                                  $7756
        with a minimum fee $105 and a maximum fee $875 p.a.                  health (allied health and other health),
                                                                             engineering, surveying, agriculture
        Skills Building: certificate III and IV
                                                                             Band 3: law, dentistry, medicine,                                      $9080
        $1.84 per student contact hour                                       veterinary science, accounting,
        with a minimum fee $188 and a maximum fee $1250 p.a.                 administration, economics, commerce
        Skills Deepening: diploma and advanced diploma
                                                                            More information
         $3.79 per student contact hour
         with a minimum fee $375 and a maximum $2000 p.a.                   For information on Commonwealth supported places and HECS
                                                                            HELP please visit the Australian Government Department of
     For information about the TAFE program level you will be enrolled
                                                                            Education, Employment and Workplace Relations website at
     in and how this will affect your eligibility for a government-
     subsidised place and the tuition fees that you will pay, please        www.goingtouni.gov.au .
     refer to www.rmit.edu.au/programs/apply/tafe/eligibility.              Australian students may be eligible to apply for income tax
                                                                            deductions relating to the education expenses that are linked
     Full-fee places
                                                                            to their employment. Students should check with an accredited
     If you do not meet the criteria listed above then you will be          taxation accountant/consultant as to their eligibility for possible
     offered a full-fee place (FFP). FFP students are required to pay the   deductions. The Australian Taxation Office website may also
     approved tuition fee for their program. FFP fees vary according        be useful www.ato.gov.au .
     to each program. A full list of fees for TAFE programs is available
     online at www.rmit.edu.au/programs/fees/tafe/fullfee.                  Material fees (TAFE and degree)
     Financial assistance                                                   Material fees are charged by RMIT for goods and services
                                                                            associated with your study such as field trips or lecture notes,
     Financial assistance may be available to eligible students
                                                                            reading material or course readers and laboratory or workshop
     through the VET FEE-HELP scheme, which is a government
                                                                            equipment that is consumed by you or may become your own
     loans scheme to assist students to pay their tuition fees.
                                                                            property after you have completed the course. These fees are
     For information visit www.deewr.gov.au/vetfeehelp .
                                                                            not compulsory and you can choose to purchase these items
     TAFE fee concession                                                    independently.
     If you are a Victorian Government-funded student with a
                                                                             Please note: fees indicated relate to 2011 and should be used as a guide only.
     Health Care Card or receive government benefits through
                                                                             RMIT reserves the right to adjust fees for full-fee places on an annual basis.
     Centrelink you may be entitled to a concession on your tuition
     fees, which in most cases is equivalent to the minimum fee
     for the qualification level. For information visit
     www.rmit.edu.au/programs/fees/tafe/concession .


                                                                                                           rmit | 2012 degree and diploma | BUSineSS
36
How to
apply

Before applying for a program at RMIT, check the mode of application
and the extra requirements in this brochure, the VTAC Guide or at
www.rmit.edu.au/programs .

 How to apply by program type                                                   Semester 1 intake                              Semester 2 intake (if offered)
 Degrees and associate degrees (not including honours)                          VTAC application                               Direct application
 Certificate IV, diploma, advanced diploma (full-time)                          VTAC application                               Direct application
 Certificate IV, diploma, advanced diploma (part-time)                          VTAC application                               Direct application
 Certificate III and lower*                                                     RMIT school-based application                  RMIT school-based application
 Apprenticeships and traineeships                                               RMIT school-based application                  RMIT school-based application
 * Some certificate III and lower programs are administered by direct application. Please visit www.rmit.edu.au/programs for more information.

V   VTAC application                                                                     X   Extra requirements
To apply for the following RMIT programs for Semester 1 2012, you need                  Many programs at RMIT have extra requirements as part of their selection
to apply through the Victorian Tertiary Admissions Centre (VTAC):                       process such as:
» degree programs—full-time and part-time                                               » an interview
» certificate and diploma programs—full-time and part-time.                             » a test
For more detailed information about the VTAC application process,                       » a folio
entrance requirements and application dates go to www.vtac.edu.au .                     » completion of additional supplementary forms.
D   Direct application                                                                  It is very important that you carefully read any extra requirements listed
                                                                                        under programs in the current VTAC Guide or in RMIT program brochures.
To apply for one of the following programs submit a direct application at
                                                                                        Failure to comply with these requirements by the date specified will
www.rmit.edu.au/programs/apply:
                                                                                        jeopardise entry into a program.
    TAFE         » VCE and VCAL                                                         RMIT supplementary forms are available at
                                                                                        www.rmit.edu.au/programs/apply/forms .
                 » full-time and part-time TAFE programs
                   not offered through VTAC                                             Application dates
                                                                                        Key application dates are as follows:
    Degree       » new degrees not offered through VTAC                                 1 May            Midyear intake applications open
                 » distance education degree program                                    31 May           Closing date for direct applications—midyear (timely)
                                                                                        1 August         VTAC applications open
    Midyear      » all midyear applications                                             14 August        Direct applications for degree and diploma programs
                                                                                                         open (Semester 1 2012 intake)
S   RMIT school-based application                                                       30 September Closing date for VTAC applications (timely)
A number of TAFE certificate I, II, III and a limited number of certificate IV          11 October       Closing date for VTAC SEAS and Direct ACESS
programs accept applications directly to the relevant RMIT school.                                       applications
Information on where to obtain and lodge an application can be found                    31 October       Closing date for direct applications—selected TAFE
on the program information web page at www.rmit.edu.au/programs,                                         programs
by contacting Info Corner, or by contacting the relevant RMIT school at
                                                                                        10 November Closing date for direct applications—postgraduate and
www.rmit.edu.au/schools .
                                                                                                         honours (timely)
Midyear entry                                                                           11 November Closing date for VTAC applications (late)
To apply for midyear entry at RMIT you will need to apply online                        1 December       Closing date for direct applications—selected degree
at www.rmit.edu.au/programs/midyear .                                                                    and TAFE programs
Not all RMIT programs will accept applications for midyear entry.                       9 December       Closing date for VTAC applications (very late)
A list of programs accepting midyear applications is published                          International/non-resident of Australia
in May at www.rmit.edu.au/programs/midyear .
                                                                                        Applicants who are not Australian or New Zealand citizens, permanent
Entrance requirements                                                                   residents of Australia or holders of a Permanent Humanitarian or
RMIT has general requirements of entry which applicants are required                    Temporary Protection Visa should apply through RMIT International
to meet in order to demonstrate their capacity to successfully complete                 Services (unless currently studying Year 12 in Victoria—VCE or the
an RMIT program. The general requirements of entry for undergraduate                    International Baccalaureate).
programs can be found at www.rmit.edu.au/policies/students/selection .                  For more information visit www.rmit.edu.au/programs/international .

                                                                                        More information
                                                                                        For more information about RMIT programs and application procedures
                                                                                        go to www.rmit.edu.au/programs/apply
                                                                                        or contact Info Corner at 330 Swanston Street, Melbourne,
                                                                                        tel. +61 3 9925 2260 or email study@rmit.edu.au .


                                                                                                                                                                     37
rMit university
info corner
330 swanston street (cnr la trobe street)
Melbourne Vic 3000
tel. +61 3 9925 2260
email: study@rmit.edu.au
www.rmit.edu.au




Every effort has been made to ensure the information contained
in this publication is accurate and current at the date of printing.
For the most up-to-date information, please refer to the RMIT
University website before lodging your application.
11628 0511

								
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