Acadia's Management Interview Series Video Database
Thomson Nelson and Acadia University offer access to a unique video series. Interviews with industry
leaders and top executives help students learn about business from its most knowledgeable practitioners.
The user-friendly, web-based interface offers access for course material by providing keyword and subject
searches for relevant videos.
The following video selections and exercises have been customized for Yannopoulos, Marketing Strategy,
First Canadian Edition.
Filename Question Question text
Can you provide a brief history of the company, when it was started,
by whom, the motivations of the founders, key successes during its
video1.mov 1 development and growth?
What have been your greatest challenges in your role with your
video2.mov 2 company?
What is Shift Central's basic formula (business model) for making
video3.mov 3 money?
video4.mov 4 How would you describe the culture of Shift Central?
In terms of the overall performance of your company, does culture
video5.mov 5 matter? Why?
What some of the most important values that influence your actions
video6.mov 6 on a daily basis?
For various reasons, the outsourcing of business functions has
become popular within the corporate sector. How is the phenomenon
video7.mov 7 affecting companies in your industry?
Some research suggests that competitive analysis is the cornerstone
of effective strategy formulation and implementation. Unfortunately
competitive analysis can be extremely complicated, a feature that
often leads to flawed analysis. When thinking about your industry,
are there any areas that you might describe as being blind spots for
video8.mov 8 analysts?
video9.mov 9 Why is competitive intelligence important?
What role has the Internet played in making the collection and
video10.mov 10 analysis of competitive intelligence easier?
The Internet provides access to a staggering amount of information,
what is the best way to sort through it and find what you are looking
video11.mov 11 for?
Can you provide a brief history of the company, when it was started,
by whom, the motivations of the founders, key successes during its
video12.mov 1 development and growth?
Is there a specific niche within the music industry that your company
focuses on? Is there a profile of the type of artists you prefer to work
video13.mov 2 with?
video14.mov 3 How would you describe the culture of your company?
What have been your greatest challenges in your role with your
video15.mov 4 company?
In some industries, firms compete to set industry standards for
products and processes. How do standards affect your company and
video20.mov 9 industry?
Can you provide a brief history of the company, when it was started,
by whom, the motivations of the founders, key successes during its
video22.mov 1 development and growth?
video23.mov 2 What is Emera's basic formula (business model) for making money?
Filename Question Question text
video24.mov 3 How would you describe the culture of Emera?
video25.mov 4 How would describe your leadership style?
Business executives receive a lot of attention in the popular press.
Yet, many organizations employee hundreds, if not thousands, of
individuals. Is it possible that the relationship between executives
video26.mov 5 and corporate performance is exaggerated?
We would like to ask you about the relationship between government
and business. The question arises from the following tension.
Government's objective in setting a context is often to restrain firms
from making profit at the expense of consumer welfare whereas the
main objective of firms is clearly profit maximization. Are government
and industry at odds? Is it the role of government to restrain
video27.mov 6 business?
Are there policy areas that you feel should receive more emphasis in
video28.mov 7 public debate now with regard to regulating corporate activity?
For which reasons might one firm merge with, or acquire another
video29.mov 8 company?
What are the important stages or activities involved in the acquisition
video30.mov 9 process?
video31.mov 10 Are there any specific characteristics of an ideal acquisition target?
video32.mov 11 How would you define a successful acquisition?
Can you provide a brief background of yourself and your describe
video35.mov 1 your employers?
What are the most important characteristics that define effective
video36.mov 2 marketing leadership?
In your experience, how has (your company) responded to the
Internet with new ebusiness strategies to profitably deliver more value
to customers? Does Internet marketing pose any threat to traditional
video40.mov 6 methods used by companies to build brand loyalty?
How does Bell Canada respond to the challenge of demonstrating
video54.mov 7 corporate social responsibility (CSR)?
What are the key environmental (i.e. external) forces that affect Bell
Canada's ability to serve its customers? What major trends are
video76.mov 8 influencing the thinking of Bell Canada's marketing managers?
How does Bell Canada analyze and distribute marketing information?
What are the major challenges in managing a Marketing Information
video77.mov 9 System?
video56.mov 12 How do you balance your work life and your non-work life?
How can women in leadership positions best serve as role models to
video57.mov 13 other women?
Can you provide a brief history of Eastlink-when it was started, by
whom, the motivations of the founders, key successes during its
video80.mov 1 development and growth?
What have been your greatest challenges in your role with your
video82.mov 3 company?
Eastlink competes head on with Aliant for a number of bundled
telecommunications services in Atlantic Canada. What is distinctive
about this competitive arena and why are so many industry observers
video85.mov 6 watching with great interest?
We would like to ask you about the relationship between government
and business. The question arises from the following tension.
Government's objective in setting a context is often to restrain firms
video89.mov 10 from making profit at the expense of consumer welfare whereas the
Filename Question Question text
main objective of firms is clearly profit maximization. Are government
and industry at odds? Is it the role of government to restrain
business?
Are there policy areas that you feel should receive more emphasis in
video90.mov 11 public debate now with regard to regulation corporate activity?
Can you provide a brief history of the company, when it was started,
by whom, the motivations of the founders, key successes during its
video91.mov 1 development and growth?
video93.mov 3 How would you describe the culture of Sepracor?
video94.mov 4 How has the Internet affected the operations of Sepracor?
Your role may be described as that of a corporate entrepreneur. Can
you describe the initiative or innovation that you fostered and led at
video95.mov 5 Sepracor?
What were the most important barriers, both internal and external to
video96.mov 6 Sepracor, that you faced while leading the initiative?
What were the most important features, both internal and external to
video97.mov 7 Sepracor, that helped facilitate your leadership of this initiative?
What roles did the pressures of getting products to market in a timely
fashion, ensuing optimal product quality, and creating customer value
video98.mov 8 play in this initiative?
For various reasons, the outsourcing of business functions has
become popular with the corporate sector. How is the phenomenon
video99.mov 9 affecting companies in your industry?
In some industries, firms compete to set industry standards for
products and processes. How do standards affect your company and
video100.mov 10 industry?
How does (your company) respond to the challenge of demonstrating
video101.mov 11 corporate social responsibility (CSR)?
What is Sepracor's basic formula (business model) for making
video102.mov 12 money?
video125.mov 9 How has the Internet affected the operation of CBC Radio?
For various reasons, the outsourcing of business functions has
become popular with the corporate sector. How is the phenomenon
video142.mov 6 affecting your company and others in your industry?
Some research suggests that competitive analysis is the cornerstone
of effective strategy formulation and implementation. Unfortunately,
competitive analysis can be extremely complicated, a feature that
often leads to flawed analysis. When thinking about your industry, are
there any areas that you feel might describe as blind spots for
video146.mov 9 executives?
What is Enterprise's basic formula (business model) for making
video147.mov 10 money?
Can you provide a brief history of the company; when it was started,
by whom, the motivations of the founders, key successes during its
video148.mov 1 development and growth?
What have been your greatest challenges in your role with your
video149.mov 2 company?
Why might a company outsource the function of executive coaching
video155.mov 8 or communication instruction?
What should young managers be looking for in advice on business
video156.mov 9 speaking and presentations?
video166.mov 4 How would you describe the culture of American Eagle?
video167.mov 5 How intense is the rivalry between competitors in the airline industry?
Filename Question Question text
video171.mov 9 How important is the threat of new entrants in the this industry?
Is the airline industry within which American Eagle competes, an
video173.mov 10 attractive one to be in?