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Presentation Outline
Introduction
Content of the Education Kit
Individual items within the kit
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Introduction
To spread the message of hospitality to our young
people, the Tourism Commission has appointed the
School of Hotel and Tourism Management at The Hong
Kong Polytechnic University to develop a tourism
education kit in December 2002.
The kits have been delivered to all secondary schools in
Hong Kong.
The kit serves as reference materials to assist classroom
teaching as well as the conduct of extra-curricular
activities.
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Can I Help You?
Education Kit
The Education Kit
comprises:
A programme booklet
A teacher’s guide
A board game
2 CDs
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Content of the
Education Kit
• The content of education kit is based on
a typical tourist visiting Hong Kong.
• Since tourists may come from different
places and have different preferences,
two characters have been created to
introduce the different sections within
the programme booklet and the CD.
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“您 好，我 是 小
玲。很 高 興 認
識 您！”
Xiao Ling in the
Chinese version
Xiao Ling is an Asian tourist.
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Tim in the
“Hi! I'm Tim. English
Nice to meet
you! ” version
Tim is a Westerner.
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Programme Booklet
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Content of the
Booklet
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Section 1
I’m Tim.
Can you help me?
• We introduce a typical tourist “Tim” in
this section.
• Students can learn about the likes and
dislikes of Tim.
• A list of typical questions which a tourist
might ask is also included in this section.
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Section 2
The Things Tourists Do
• This section presents some popular
tourism sites in the following geographic
locations:
– Hong Kong Island
– Kowloon Peninsula
– New Territories
– Outlying Islands
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Section 3
Special Interest Tourism
• This section introduces different
special interest tourism sites and
activities including:
– Ecotourism
– Cultural and Heritage
– Horse racing
– Places for children
– Museums
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Section 4
Special Times for
Tourists
• This section introduces some of the
most popular festivals, holidays, and
events which tourists may be
interested.
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Section 5
We have something in
common. We’re both from
different cultures
• Students need to be sensitive to cultural
differences.
• This section talks about how some
cultures are different from ours and ways
which students can handle sensitive
situations.
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Section 6
Tim Is Probably Not
Bi-lingual... But You Are!
• This section includes 10 conversations
between a typical tourist and “You”.
• These are common situations when
tourists need help and how we can offer
to help.
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Section 7:
Important Stuff If You
Want A Good Grade
• This section consists of facts and figures of Hong Kong tourism industry,
which includes:
• Top 5 Markets Ranked by Arrivals 2001
• Top 5 Markets Ranked by Visitor Spending 2001
• Length of Stay in 1997-2001 (No. of Nights)
• Hong Kong's Top 5 Special Interest Activities 2001
• Visitor Characteristics by Purpose of Visit 2001
• Hong Kong's Top 8 Tourist Attractions 2001
• First-time versus Repeat Visitors by Major Market Areas 2001 (%)
• Visitor Spending Patterns 2001
• Main Items Bought 2001
• Number of Hotels and Rooms 1998-2005
– Source of information : Hong Kong Tourism Board
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Teacher’s Guide
Teacher’s guide
for the 7 sections
of the booklet
10 activities and
guidelines
Other resources
(e.g. list of
websites)
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CD
2 CDs：
Programme booklet
Teacher’s guide
Chinese and English
versions
Quiz
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Board Game
• It is a game for 2 to 6 players.
• Destination cards will be distributed to the
players. Each player will take turn to
move to the destinations on the board
according to the number drawn on the
dice. Whoever reaches all the destinations
assigned first will be the winner.
• Different lines on the game board
represent different transportation routes.
They include：
– MTR & Airport Express
– Taxi and Bus
– KCR
– Tram, Peak Tram, Cable Car
– Ferry
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Website
Website ：
http://www.info.gov.hk/tc/
hospitable/education.htm
2 versions ：
Flash version
Text version
Quiz
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