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					                                                - MEDIA RELEASE -

                                      AWARD WINNERS & FINALISTS ANNOUNCED

MELBOURNE: 04/03/2011: The Melbourne Design Awards Winner and Finalists have now been announced.

170 of Melbourne‟s design commissioners, creators and followers gathered in a relaxed atmosphere to witness the reveal of
the 2010 Melbourne Design Award recipients, as voted for by Melbourne and Australia‟s own Design Community. Awards
winners were presented with two award trophies, recognising the important contribution of not only the designers/creators
but also the project commissioners.

Melbourne‟s leading design studios were well represented including Paul Charlwood, Principal of Charlwood Design winners
of the Consumer Product Category with their Oates „Catch-All™ Broom‟ and also finalists with the „ENTERMO Ruggedised
Smartphone Case System‟ and „Enviro Bottle‟.

McBride Charles Ryan picked up the Residential Archictecture Award for their distinctively designed „Letterbox House‟, and
were also finalists in the Architecture Commercial Category for The Yardmaster's Building located within the Southern Cross
Railway Yard, and the Interior Design - Public & Institutional category with the well known and highly publicised Fitzroy High
School building.

Multidisciplinary design practice, Büro North picked up the award for Three Dimensional Graphic Design for their Falls Creek
Alpine Resort Wayfinding modular sign system, a truly spectacular project, blending naturally with the surrounding alpine

Omnilab Media, Australia‟s largest vertically integrated media company picked up the Advertising Award for „Digital Pictures
Playing Cards‟ for Digital Pictures Melbourne, with another 5 projects as finalists in the Animation and Advertising

Fashion Designer, Oscar Calvo and his entourage collected the Fashion Award for his 2010 male collection.

The Awards were well attended by up and coming student product designers; award winners Liam Petrie-Albutt for his
Falling Leaf Commercial Lighting Design, Shuk Man Lau‟s „Reach + Match‟, a playful kit in assisting the emotional,
communicative and cognitive development for young blind children, Dean Benstead‟s ‟O2 Pursuit‟ Air Powered
Supermotard.and falling just short of an award, finalist Ryan de Remer‟s whose „Bera - Portable Spine board‟ created a lot of
interest on the night.

Mark Bergin, Creative Director of the Awards said “It was phenomenal to see the response from the Melbourne Design
Community supporting their own local, design market and embracing what is a new and innovative annual awards program
by not only attending the awards night, but by participating in the voting process over the past few months which determined
your award recipients.”

                          For full finalists, award winner details please see full list following pages.

   For any high-resolution imagery related to any particular project please get in touch with Jono Haycock – 95251255 or
Red/Bold Denotes Category Award Winner.


       Architecture – Commercial
             o AAMI Park, Cox Architecture - View
             o Bayside Police Station, Sandringham, Francis-Jones Morehen Thorp - View
             o Goods Shed North, Elenberg Fraser - View
             o Growing Up Green Roof, Bent Architecture - View
             o The Yardmaster's Building, McBride Charles Ryan - View
       Architecture – Residential
             o 401 St Kilda Road, Elenberg Fraser - View
             o Citriodora, Seeley Architects - View
             o Letterbox House, McBride Charles Ryan - View
             o Ryan Residence, Metroworks Architect - View
             o Toorak House, Rob Mills Architects - View
       Installation Design
             o Honda Dream Wall Installation, Omnilab Media Melb - View
             o Matchpoint.Melbourne, Thomas Fussenegger and Barend Meyer - View
             o Shells Architects of the Ocean, Myer Spring Summer Collection Launch 2010/2011, Gloss Creative -
             o Tabcorp Birdcage Marquee, Mim Design - View
             o The Sportsgirl Suite, Gloss Creative - View
       Interior Decoration
             o Display Home - (Material Application for Fireplace - Decorative Element), krn design - View
             o Home Theatre Room, DanielleScandrettInt - View
             o McConnell Street, Robin Craig - View
             o Private Residence, Cardamone Design - View
       Interior Design - Corporate & Hospitality
             o Bleu, herbert & mason - View
             o Globe International HQ, In Site - View
             o MKT Office, Henry Francis Design - View
             o Tassal, Mim Design - View
             o The Millswyn, Hecker Guthrie - View
       Interior Design - Public or Institutional
             o Crisis Accomodation Centre, CMS Architects - View
             o Fitzroy High School, McBride Charles Ryan - View
             o The Wheeler Centre for Books, Writing + Ideas, peckvonhartel - View
       Interior Design – Residential
             o Bellaire Renovation, Austin Design - View
             o Hawthorn Residence, Doherty Lynch - View
             o Melbourne Penthouse, David Hicks - View
             o Rural Retreat, Atticus & Milo - View
             o Spring Street Residence, HASSELL - View
       Interior Design – Retail
             o Bini Gallery/Jewel Store, Francesco Piffari - View
             o Cascade Coil Design ExStand, HASSELL - View
             o Joy Cupcakes, Mim Design - View
             o Second Edition, DEA Australia - View
             o Zenith Interiors Victoria, HASSELL - View

        Advertising – Dual Awarded – Student & Professional
             o A400 Xplor Unico, RAINERI DESIGN - View
             o Australian Open “A Whole New Level”, Omnilab Media Melb - View
             o Digital Pictures Playing Cards, Omnilab Media Melb - View
             o Monsoon Water Energy Drink, Lam Viet Quoc (Victor) Tran – RMIT - View
             o SV10 Perennia III, RAINERI DESIGN - View
        Graphic Design - Corporate Identity and Branding
             o Firebirds Corporate Identity, Simon Genitsaris - Holmesglen TAFE - View
             o Melbourne Convention and Exhibition Centre, R-Co - View
             o Spudbar, Truly Deeply - View
             o State of Design, R-Co - View
             o Yarra Trams, R-Co - View
        Graphic Design - Three Dimensional
             o Falls Creek Alpine Resort Wayfinding, Buro North - View
             o Gelati Sky, Truly Deeply - View
             o Rose River Estate - Litterini Clark Pty - View
             o Tooheys Extra Dry 5 Seeds – DiDONATO - View
        Graphic Design - Publication - Dual Awarded – Student & Professional
             o 2011 Carey Calendar, Carey Grammar - View
             o Barwon CASA Annual Report, Kim Jones & Brendon Govan (The Gordon TAFE) - View
             o Penfolds 2010 Global Launch Kit, Sage Creative - View
             o Penfolds Grange Dinner Invitation, Sage Creative - View
             o Spicers Digital File, Sage Creative – View


        Product Design - Automotive and Transport - Dual Awarded – Student & Professional
             o 50th Anniversary Ford Falcon, Ford Motor Company - View
             o Ford Ranger, Ford Motor Company - View
             o 'O2 Pursuit'-Air Powered Supermotard, Dean Benstead (RMIT) - View
        Product Design - Architectural and Interior
             o Black Dragon Meditation Stool, Black Dragon Seats - View
             o Green Hanger, Green Hanger - View
             o mX Stand, Diadem - View
             o Patternique Coast Collection, Patternique - View
             o WB Series, DEA Australia - View
        Product Design – Consumer - Dual Awarded – Student & Professional
             o Cyclone Garden Pruner Range, Design + Industry - View
             o ENTERMO Ruggedised Smartphone Case System, Charlwood Design - View
             o Enviro Bottle, Charlwood Design - View
             o Oates - 3 in 1 Pull Broom, Charlwood Design - View
             o Reach & Match, Shuk Man Lau (Monash University) - View
        Product Design - Medical and Scientific
             o Bera, Portable Spine Board, Ryan De Remer (Monash University) - View
             o OPTILINE Sheep Drench, Design + Industry - View
             o Pogo IV Pole, Tricycle Development - View
             o SignosTM Personal Ultrasound System, Design + Industry - View
             o SIM Patient Monitoring System, Charlwood Design - View
        Product Design - Accessories and Jewellery
             o HEADSPACE, Annie Walsh (Melbourne University) - View
             o Impression of Melbourne, Wenbo Kang (Box Hill Institute) - View
             o inSync design, inSync design - View
             o Interplay, Puneet Jodhka - View
        Product Design – Lighting
             o AAMI Park Stadium - Roof LED Luminaire, Space Cannon Aust. - View
             o AAMI Park Stadium, Melbourne, Electrolight PL - View
             o Falling Leaf Commercial Lighting, I Liam Design - View
             o Fractal Cloud, Luxxbox - View
             o 'I Do...' Lighting Collection, ISM Objects - View


        Fashion
             o     Collection of Work from 2008-2010, Alexis Belcher - View
             o     Santorini Shoes, Just Joey - View
             o     Re Fashioning Fashion, Miriam Fatol - View
             o     Oscar Calvo Male Collection, Oscar Calvo - View
             o     reconfiguration of the ordinary, Takahiro Kunitoshi (RMIT) - View


        Animation
              o Digital Pictures sting – A 3D motion graphics identity, Omnilab Media Melb - View
              o Honda „What If?‟ - Grade Logic, Omnilab Media Melb - View
              o SBS Station Identities, Omnilab Media Melb - View
              o Target Toy Sale, Omnilab Media Melb - View
              o The Secret Life of Things - Life Pscycle-ology, Eco Innovators P/L - View
        Digital Design – Website
              o BigPond Shopping, MMG interactive - View
              o Heli Adventures Website, Flux Creative - View
              o Olympus Australia, MMG interactive - View
              o Temporary Gallery, Temporary Gallery - View

                                                        - ENDS -

    For more information please contact Jono Haycock or Nick Esser at „A Thinking Company‟, on +61 3 9525 1255 or

Various media material is available at

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