Marks & Spencer Returns to Efficient Frontier for
Search Bid Management Platform
November 01, 2011 07:03 AM Eastern Daylight Time
LONDON--(EON: Enhanced Online News)--Efficient Frontier, a leading digital marketing company, announced
that premier UK retailer Marks & Spencer (M&S) has selected Efficient Frontier’s bid management platform for its
UK and international search marketing campaigns.
A past client of Efficient Frontier, M&S undertook a competitive review this year, running a number of different
search bid management tools alongside each other. As a result, M&S has now decided to work with Efficient
Frontier.
Kamlesh Raichura, Head of Online Marketing, M&S, said, “We are impressed with the quality of Efficient Frontier’s
bid management platform and are really pleased to be working with it.”
“It’s important to us to know we offer the best technology,” said Nick Morley, Vice President and General Manager
Europe, Efficient Frontier. “We’re delighted that M&S conducted the review and that we’re once again working
with such a great brand.”
About Efficient Frontier
Efficient Frontier is a leader in online digital marketing, managing search marketing, display and social media
campaigns for advertisers and agencies around the world. Efficient Frontier currently manages well over a $1 billion
in annual digital marketing spend on behalf of its clients globally. The largest and most sophisticated advertisers and
agencies partner with Efficient Frontier to achieve and sustain optimal digital advertising campaign performance.
In May 2011, Efficient Frontier acquired Context Optional, the leading provider of social marketing management
for global brands and agencies. Context Optional’s Social Marketing Suite enables brands to create highly
customized social media interactions that generate real value from their fans – through increased mindshare, word of
mouth, website traffic and customer service recovery.
The Efficient Frontier/Context Optional combination offers marketers the opportunity to unite customer acquisition
and engagement, creating an exponentially greater number of brand advocates across social media properties.
Together, Efficient Frontier and Context Optional offer a complete solution for brands to acquire, activate and drive
value from fans on Facebook and Twitter. The united Efficient Frontier and Context Optional platforms and aligned
service teams ensure flawless execution of social marketing campaigns including strategy, creative, execution and
optimization.
Efficient Frontier is headquartered in Sunnyvale, California, with offices in New York, Chicago, the United
Kingdom, France, Germany, and India, and technology licensing partnerships in Japan, Hong Kong and Australia.
Context Optional is headquartered in San Francisco. Efficient Frontier is a privately held company with funding from
Redpoint Ventures and Cambrian Ventures. For more information on Efficient Frontier,
visit http://www.efrontier.com and for Context Optional visit http://www.contextoptional.com.
Contacts
For Efficient Frontier
Jennifer Stephens Acree
310-780-3331
Jennifer@jsastrategies.com
Recent Stories from Efficient Frontier
l Efficient Frontier Expands Its International Footprint with Acquisition of Downstream Marketing
October 17, 2011
SUNNYVALE, Calif. & SYDNEY--(EON: Enhanced Online News)--Efficient Frontier Acquires
Downstream Marketing Leading Australian Digital Marketing Firm Accelerates International Growth more »
l Facebook Ads Get Increasingly Competitive in Third Quarter of 2011; Google Regains Search Spend
Market Share and Tablet Mobile Spend Booms
October 11, 2011
SUNNYVALE, Calif.--(EON: Enhanced Online News)--Facebook Ads Get Increasingly Competitive;
Google Regains Search Spend Market Share and Tablet Mobile Spend Booms. Data Based on Efficient
Frontier's... more »
l Context Optional Among First to Integrate New Facebook Insights API For Marketers
October 03, 2011
SAN FRANCISCO--(EON: Enhanced Online News)--Context Optional Among First to Integrate New
Facebook Insights API For Marketers Creates Industry-Leading Analytics for Measuring the Value of Social
M... more »