CASE 19
TAMA ELECTRONICS, INC.
EXHIBIT 2 An assessment of the order-winning criteria for the three markets using a number of representative products
Order-winning criteria weightings
Current year In two years' time
Product Delivery Delivery
Market reference Price speed Quality Other Price speed Quality Other
Television, radio, and AT79 25 75 100
video products 130 25 75 100
131 100 25 75
157 100 100
161 30 50 20 100
261 50 50 80 20
Domestic appliance T04 100 100
products 14 100 20 80
15 100 100
24 60 40 80 20
SS63 100 100
101 100 100
127 40 40 20 100
MC07 40 60 50 50
21 40 60 50 50
Vending machine CAC21 60 40 60 40
products 43 60 40 60 40
52 20 70 10 30 60 10
SS46 100 100
126 40 40 20 50 25 25
VLC8 40 20 40 40 20 40
11 80 20 80 20
16 20 80 50 50
17 100 20 80
DC39 20 20 60 30 30 40
52 30 20 50 40 30 30
79 10 60 30 30 50 20
T32 40 60 60 40
Notes: see. text book.
CASE 19
TAMA ELECTRONICS, INC.
EXHIBIT 3 Actual and forecast sales for a number of representative products
Annual sales (units)
Product Current year minus: Current year
reference 4 2 Current year +2
AT261 0 0 34500 120000
CAC52 0 0 1150 10000
DC79 0 0 2530 5500
SS126 0 0 9200 32000
SS127 0 0 13800 40000
T32 0 0 35880 75000
VLC17 0 0 920 12000
AT131 46500 86100 167900 2500
AT157 6450 76230 81420 90000
MC07 0 16780 23460 25000
MC21 0 0 35650 48000
SS101 0 72150 80500 95000
T14 35620 260570 255300 3000
T24 0 0 56580 180000
CAC21 7380 8100 8050 8000
CAC43 2730 15710 16560 17000
DC39 0 5215 8280 8000
DC52 0 0 13110 15000
VLC8 915 1840 1840 2000
VLC11 0 1060 18860 20000
VLC16 0 0 1610 5000
AT79 1040 880 690 500
AT130 16730 18070 2760 2000
AT161 26200 30900 4830 3000
SS46 15550 13760 1150 1000
SS63 12600 36400 3590 3500
T04 136490 1090 460 400
T15 45250 45900 2990 3500
CASE 18
TAMA ELECTRONICS, INC.
EXHIBIT 4 Details relating to representative products and manufacturing units
Labour Average Average number Total number of
Manufacturing Product Market standard weekly of direct different products
Unit reference reference (minutes/pcb) output (pcbs) operatives in unit made in unit
1. Pilot line AT261 A 21.0 750
CAC52 C 15.4 25
DC79 C 3.9 55
SS126 C 10.6 200 32 22
SS127 B 12.3 300
T32 C 7.2 780
VLC17 C 46.1 20
2. Others AT131 A 16.4 3650
AT157 A 17.9 1770
MC07 B 3.7 510
MC21 B 3.2 775 116 14
SS101 B 8.1 1750
T14 B 5.9 5550
T24 B 8.0 1230
3. Vending machines CAC21 C 26.6 175
CAC43 C 21.7 360
DC39 C 4.6 180
DC52 C 6.1 285 60 20
VLC8 C 39.8 40
VLC11 C 62.0 410
VLC16 C 51.8 35
4. Spares AT79 A 14.3
AT130 A 22.1
AT161 A 46.2
SS46 C 9.9 24 46
SS63 B 13.6
T04 B 4.0
T15 B 6.7
Notes: see. text book.