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Strength Mid Term report on Starbucks’ SWOT analysis Group

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Strength Mid Term report on Starbucks’ SWOT analysis Group Powered By Docstoc
					   Mid Term report on
Starbucks’ SWOT analysis
Group number : 9
Jason, Sherry, Carol, Ashley, Jessie,
  Eva
                   Outline

1. Introduction       3. Starbucks’ service
• Slogan              4. Analyze S.W.O.T.
• Brand resource      • Strength
2. 4P                 • Weakness
• Product             • Opportunity
• Place               • Threaten
• Promotion           5. Conclusion
• Price
               Origin of Starbucks

The First shop: Pike Place Market in Seattle.
Time: 1971




http://tw.image.search.yahoo.com/images/view?back=http%3A%2F%2Ftw.image.search
            Howard Schultz

• Starts to sale beverages, food and in 1987.
• Over 8000 stores in the world in 2011.




                   http://tw.image.search.yahoo.com/search/images
                 Slogan
• More than Just Coffee.
• The Third Place.
               Products
Drinks

Food

Starbucks Cards

Drinklware
             Espresso Coffee
a. Café Latte
b. Vanilla/hazelnut latte
c. Café Mocha
d. Caramel Macchiato
e. Cappuccino
f. Café Americano
             Starbucks on Ice
•   Iced Caffé Latte
•   Iced vanilla/hazelnut latte
•   Iced Caramel Macchiatto
•   Iced Caffé Mocha
               Brewed coffee
•   Coffee of the Day
•   Vanilla Caffé Misto
•   Iced Coffee (for seasons)
•   Iced Vanilla Caffé Misto (for seasons)
             Starbucks Tea
• Oriental Beauty Tea
• Bi Luo Chun
• Jinxuan Oolong Tea
           Coffee Alternatives
• Rose Fancy Tea Latte       • Tazo Tea

• Rose Fancy Tea Latte       • Iced Tazo Tea

• Signature Hot Chocolate • Green Tea Latte

• Signature Iced chocolate
               Frappuccino
•   Coffee Frappuccino® Blended Coffee
•   Mocha Frappuccino® Blended Coffee
•   Espresso Frappuccino® Blended Coffee
•   Caramel Frappuccino® Blended Coffee
•   Java Chip Frappuccino® Blended Coffee
•   Caramel Java Chip Frappuccino® Blended
    Coffee
             Food
• Bakery

• Sandwich

• Salad
             Starbucks Card
• To pay easily
• A nice present
• Deserving to be collected
        Coffee machine and others
•   Espresso machine
•   Solo Filter
•   Electrical Mocha Maker
•   Coffee Mill
•   Grinder
                  Place
• Establishing on the corner
               Promotion
• http://link.brightcove.com/services/player/b
  cpid605122090001?bclid=69777476001&
  bctid=676289471001
                   Starbucks - Service

• “Partners”
-Stay as long as you want
-As friends

• “Shared Planet”
-Serving ethically sourced coffee
-Caring for the environment
-Giving back to the communities
             Strength
• Oversea markets
• The variety of
  products
• Good brand image
• High standard of
  product quality
          Weakness

• Expensive
• Consumer group
  is restricted
        Opportunity
•   Entry into Asian market
•   Product diversification
•   Market penetration
•   Co-branding with other food
    manufactures.
           Threats
• Numbers of competitors are increasing
• Variation in coffee prices
• People started to become more health
  conscious
• Competitors are trying to imitating
          Conclusion
    Even though Starbucks is a very
successful company, it still have potential
on reinforce it’s strength and make some
improvement on it’s weakness.
 How to reinforce Starbucks’s
          Strength?
• Continue to make more expansion
• Establish positive image
  Especially, good repetition is necessary
• Build up loyal customers
• Keep its good quality
     How to solve Starbuck’s
              weakness?

• Adjust Starbuck’s products price
• Offer special discount on certain
  festival
• Invite more inventors to join them
           REFERENCES
• http://www.starbucks.com.tw/home/index.j
  spx
• http://www.starbucks.com/

				
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posted:11/1/2011
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