Marketing Director Dallas TX - Resume Mellora Moore by hollyhock1872


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									                                                 Mellora Moore
                  Cell: 214.354.0505 • Email: • Website:

                                         MARKETING & BRAND DIRECTOR
                Brand Development • Advertising & Promotional Strategies • Multi-Channel Marketing
              Social Media Marketing • Marketing Communications • Go-to-Market Analysis & Planning

A focused marketing pro, creating / directing branding, multi-channel marketing, advertising and promotional
activities, including marketing communications and social media strategies in alignment with business objectives.
Able to combine critical thinking with action-focused leadership to persuade stakeholders and drive results; works well
across all levels of an organization to translate concepts into on-point goal achievement.

                                            PROFESSIONAL EXPERIENCE

MANNATECH, INC.                                                                             COPPELL, TX    1/08 – 6/11
Global Marketing Director (5/10 – 6/11)
   Led the global marketing efforts for the US, Canada, Mexico and South Africa. Spearheaded market planning and
   development for expansion into new countries, including all branding, marketing communications, launch events and
        Developed a highly successful pre-launch marketing campaign for Mexico that delivered 2,500 incremental
           new consumers in week one.
        Directed online marketing website design, content and social media strategy for new markets. Ensured
           content was prioritized and site usability was consistent with the overall integrated marketing plan.
        Appointed PR liaison for the organization in 2011.

Global Brand Director (1/08 – 4/10)
   Managed the global product portfolio for facial and body care products for 16 countries, increasing sales, top-line
   revenue and market share.
        Created go-to-market strategies for new product lines; contributed to new product development bringing
           product ideas to the table while ensuring optimum market positioning through targeted promotions,
           boosting category sales by 22%.
        Saved $250,000 in inventory write-offs via product redistribution and aggressive marketing campaigns.
        Developed targeted communications, promotions and oversaw two magazine publications for the company
           – Healthy Living and Celebrate– from 2008 - 2009.

RENT-A-CENTER                                                                              PLANO, TX 6/07 – 1/08
Brand Director
   Oversaw and managed six of eight brands as essential part of company’s ongoing growth strategy, integrating
   diversification and strategic planning which achieved combined revenue projections of $22M.
       Launched two retail stores as new revenue streams.
                • Created/established brand identity, including name, logo, store layout and signage, along with
                    website design and content, to create a positive, consistent image attractive to consumers.
          Managed a new financial services brand, providing vision, direction and support for 157 stores which
           contributed $16M in top-line revenue.
Mellora Moore                                                                                          Page 2

LATIMARK, INC.                                                               LAS COLINAS, TX 6/05 - 6/07
Marketing Director
   Established marketing plan and communications strategy for start-up consulting firm, achieving 200% growth
   after first year with a 96% retention rate through year two. Applied expertise in retail marketing, campaign
   development, marketing communications, go-to-market planning and implementation for key clients.
       Managed a staff of 14 consultants on 12 major client engagements including 7-Eleven, VHA, UT
           Southwestern, Texas Instruments and Nokia, reporting directly to CEO.
              Re-launched 7-Eleven into Manhattan market, establishing a new urban footprint; leveraged
                 brand recognition to rebuild awareness and brand engagement. Stock price on re-launch date
                 closed at $33.42, an increase of $2.07.
              Delivered go-to-market strategy, branding and event planning to launch new organization (NRP)
                 which realized 200% growth-to-target over first four months.
       Served as Interim CMO (08/2006 – 02/2007).

RADIOSHACK CORPORATION                                                        FORT WORTH, TX 10/04 - 6/05
Senior Marketing Consultant
    Grew brand presence through consumer segmentation and trigger-based marketing plans that adjusted level
    of promotional activity based on seasonality and market. Orchestrated and drove pre-launch, launch and
    post-launch promotional advertising activities for new stores and products.
        Devised product-specific direct marketing campaigns to drive product sales, delivering $2.6M in
           revenue for one product with 25% growth in units purchased during promotion.
        Assisted in development of test program targeting a specific market niche, driving 5% of targeted
           consumers to new stores, resulting in $4.86M in incremental sales.

TXU ENERGY, INC.                                                                DALLAS, TX 1/01 - 7/04
Marketing Manager
   Led the South Texas SMB acquisition efforts through targeted communication campaigns, community affairs,
   involvement and service based product management.
        Created and launched a small business portal to increase customer retention, reduce call volume and
           expand channel options for customer base.
        Contributed to 12% gross margin increase over previous year with well-developed, planned and
          executed marketing campaign, including high-impact sweepstakes promotion.

ACADEMIC CREDENTIALS                                          HONORS & ACTIVITIES
University of Dallas, Dallas, Texas                           LSU Alumni Association, Dallas, TX Chapter
Post-Graduate Coursework – MBA                                Active Member

Louisiana State University, Baton Rouge, Louisiana            Attitudes & Attire, Dallas, TX
Bachelor of Arts – Mass Communications                        Active Volunteer
Minors: Marketing and Economics                               A&A Advocate Committee Member

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