Savor the Flavor of the OC’s
Newport Beach Restaurant Association First and Favorite Restaurant Week!
Business Improvement District
Mission
The Newport Beach Restaurant Association (NBRA
BID) is an official “Business Improvement District” of
the City of Newport Beach. It was established to brand
Newport Beach as Southern California’s Premier Dining
Destination. Comprised of close to 400 individual res-
taurant members, the NBRA BID works to cooperatively
market the multitude of outstanding food service estab-
lishments and dining choices available in Newport Beach,
California. Newport Beach Restaurant Association BID
programming provides specific benefit to individual
Newport Beach restaurants, helps to generate tax revenue
back to the City and serves the community as a resource
providing dining information.
For additional information on the
Newport Beach Restaurant Association
Serving the Restaurants of Newport Beach BID contact:
Established California Marketing Concepts, Inc.
January 1st, 1996 1550 Bayside Drive, Corona del Mar, CA 92625
Peggy Fort
President and C.E.O.
info@askcmc.com 949.675.0501 ph 949.675.0508 fax
Restaurateur
Information
NewportBeachDining.com
Increasing Your Business. 877-4NB-DINE (877-462-3463)
That’s What You Want. 877.4NB.DINE
That’s What We are Doing. NewportBeachDining.com
Facebook.com/NewportBeachDining Twitter.com/DineInNewport
BENEFITS + SERvIcES GENERAL NBRA BID INFORMATION
Participation Matters NEWPORT BEACH RESTAURANT WEEK The NBRA BID was created by the City of Newport Beach
Take full advantage of your benefits from the Newport at the request of food service industry businesses within the
Beach Restaurant Association BID. Restaurants who are Savor The Flavor of The OC’s First City. Every food service business in the City is assessed a levy
actively involved in the programs offered by the NBRA BID and Favorite Restaurant Week! that is given to the NBRA BID to be used for marketing
get the most value from their investment. The NBRA BID Exclusive To Newport Beach Restaurants Only… purposes. The NBRA BID is governed by a Board of
is committed to helping all Newport Beach Restaurants Newport Beach Restaurant Week is a citywide Directors elected by and among assesses. The NBRA BID
succeed and we strongly encourage you to participate. culinary celebration produced by the New- Board of Directors determines programs and operations for
port Beach Restaurant Association BID. This the NBRA BID. Whether you participate in NBRA BID
The following benefits and services are examples of how revenue driven marketing campaign brands
the Newport Beach Restaurant Association BID supports meetings or not you must still pay the levy. We hope you
Newport Beach as a culinary dining destina-
the food service industry and the restaurants of Newport tion, leverages valuable media attention and will choose to become an active participant!
Beach, California: generates incremental revenue for participating restaurants. It The officers of the Newport Beach Restaurant Association
attracts local patrons and visitors to new and classic restaurants BID serve two-year terms and consist of the following
Newport Beach Dining Telephone
to sample a variety of the exceptional and innovative dishes voting members:
Reservation System: 877.4NB.DINE
now being prepared by the hottest Newport Beach chefs. It Executive Board of Directors
Designated toll-free NBRA BID phone number with three is a unique opportunity showcasing each restaurant’s culinary
digit dialing code assigned to every NBRA BID member; • President • Vice President • Treasurer • Secretary
flair while directly increasing sales and brand recognition during
providing the opportunity to record promotional messages, a relatively slow time of the year. Board Members
transfer directly to establishment, make reservations or request The Newport Beach Restaurant Association BID elects a
The NBRA BID executes a comprehensive year-long strategic minimum of five and a maximum of twenty-five Board of
a Newport Beach Dining Guide. marketing campaign promoting Restaurant Week and leveraging
Directors annually.
Newport Beach Official Dining Guide Newport Beach as “Southern California’s Premier Dining Destina-
• Official Marketing Collateral Fulfillment Piece tion” - valued at over $275,000 to help increase your sales! Annual Assessment + Budget
• 150,000 Copies Distributed Annual Assessment
• Complimentary Restaurant Listing Opportunity The NBRA BID levies upon themselves an annual assessment
• Individual Restaurant Advertising Opportunity which is determined by the number of employees and the
Official Web Site: Annual Marketing Plan City business license tax. Assessments are billed and normally
NewportBeachDining.com • Dining Destination Brand Marketing Campaigns collected through the City of Newport Beach in one annual
The NBRA BID official web site includes a custom Newport • In-Kind Media Sponsorships & Association Partnerships installment in the fall.
Beach Dining search engine: All restaurants are a part of an • Public Relations Campaigns Annual Budget
interactive database allowing users to search for Newport • Targeted Call to Action Advertising Campaigns The NBRA BID annual working budget is comprised of the
Beach restaurants through specific search functions. • Cooperative Industry Marketing Programs levied assessment, matching and supplemental funds allocated
• Interactive Marketing & Direct Mail Campaigns by the City of Newport Beach and sponsorships. The annual
Web Site Features: budget is approved and allocated by the Board of Directors to
• Complimentary Restaurant • Internet Marketing & Official Web Site
Extended Listing Opportunity • Promotional Marketing Collateral Production promote the food service industry in Newport Beach.
• Complimentary Restaurant Photo • Internal Communication Programs MEETINGS
Opportunity - (5) Images • Community Relations & Special Events Sponsorships Annual Meeting
• Complimentary Link Opportunity - The Newport Beach Restaurant Association BID schedules
Social Networking URLs Restaurant Industry Strategic Alliances an annual meeting during the first quarter of every Fiscal
• Restaurant Toll-Free Phone Online
Dining Reservation System The NBRA BID has formed many valuable partnerships with year which starts July 1st. All members are invited to attend.
• Individual Restaurant Banner food industry purveyors, media, the California Restaurant At this meeting, the Board of Directors is elected and the
Advertising Opportunity Association, the Newport Beach Conference and Visitors Bureau, annual plan of work is discussed.
• Individual Restaurant Online Reservation Opportunity the Anaheim Orange County Convention and Visitors Bureau, Board of Directors’ Meetings
• Search Engine Optimization Plan the Newport Beach Chamber of Commerce, the Newport Beach The Newport Beach Restaurant Association BID Board
• Social Media Marketing & Blog Police and Fire Departments, the County of Orange, community of Directors meets regularly every two months to conduct
• Electronic Newsletters & Internet Marketing Programs groups and more. official business, approve marketing plans, allocate funds
• Newport Beach Dining PDA Application Downloads • Restaurant Industry Benefit Programs & Networking and discuss work in progress.
• Restaurant Industry Education & Advocacy