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Car Rental Business - Global Strategic Business Report
Description: This report analyzes the worldwide markets for Car Rental Business in US$ Million both by Location
(Airport, & Non-Airport), and by Sector (Leisure, Business, and Insurance Replacement). The report
provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle
East, and Latin America. Annual estimates and forecasts are provided for the period 2007 through
2015. Also, a seven-year historic analysis is provided for these markets.
The report profiles 89 companies including many key and niche players such as Avis Budget Group,
Inc., Avis Rent-A-Car System, LLC., Budget Rent-A-Car System, Inc., Dollar Thrifty Group, Inc.,
Dollar Rent-A-Car, Thrifty Car Rental, Enterprise Rent-A-Car, Vanguard Car Rental USA, Inc., Alamo
Rent-A-Car, National Car Rental, Europcar, Payless Car Rental, Rent-A-Wreck of America, Inc., Sixt
Aktiengesellschaft, and The Hertz Corporation. Market data and analytics are derived from primary
and secondary research. Company profiles are mostly extracted from URL research and reported
select online sources.
Please note: Reports are sold as single-site single-user licenses. The delivery time for hard copies is
between 3-5 business days, as each hard copy is custom printed for the organization ordering it.
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Contents: CAR RENTAL BUSINESS
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Car Rental Business by Location 4
Airport Car Rentals 4
Non- Airport Car Rentals 4
Car Rental Business by Sector 4
Leisure 4
Business 4
Insurance Replacement 4
2. INDUSTRY OVERVIEW 5
A Quick Primer 5
Market Traits 5
Travel Industry: A Key Revenue Generator 6
Table 1: Worldwide Travel Industry (2008 & 2009): Number of
People Traveling to Top Ten Countries (In Thousand) - France,
United States, Spain, China, Italy, United Kingdom, Turkey,
Germany, Malaysia, and Mexico (includes corresponding
Graph/Chart) 7
Table 2: Worldwide Travel Industry (2008 & 2009):
International Tourism Receipts for Top Ten Countries (in
Terms of US$ Billion) - United States, Spain, France, Italy,
China, Germany, United Kingdom, Australia, Turkey, and
Austria (includes corresponding Graph/Chart) 8
Current Market Scenario: A Review 8
Recession Hurts Car Rental Business 8
Bad Economy Pushes Up Average Age of Cars, While Pushing Down
Quality of Services 9
Growing Adoption of Video Conferencing Impacts Business Car
Rentals 10
Outlook 10
Market Pulse 10
Players Fight to Stay Afloat In a Challenging Environment 10
The New Order of Fleet Ownerships: A Peek Into the Changing
Paradigm 11
Profitability 11
Customer Service 11
Sweeteners Offered by Car Rentals 11
Branding 12
Car Rental Companies Go Global 12
Online Booking Takes Car Rentals to Higher Grounds 12
Reduction of Rental Time: A Key Competitive Variable 13
Environmental Rental Cars: A New Craze in the Car Rental
Industry 13
Key Statistical Findings 14
Table 3: South African Car Rental Market (2007): Percentage
Market Share Breakdown of Leading Players - Avis, Imperial
Car Rental/Europcar/Tempest, Budget, Hertz and Others
(includes corresponding Graph/Chart) 14
3. CAR RENTAL BUSINESS - AN OVERVIEW 15
Introduction 15
Car Rental Background 16
Age Restrictions Imposed by Car Rental Companies 17
Additional Charges Borne By the Customer In Addition to Base
Rental Charges 17
Collision Damage Waiver (CDW) 17
Personal Accident Insurance (PAI) 17
Personal Effects Coverage (PEC) or Personal Effects
Protection (PEP) 17
Liability Insurance 18
Refundable Charge 18
Fuel Charge 18
Peak Season Surcharge 18
Out-of-state Charges 18
Airport surcharges and drop-off fees 18
Mileage Fees 18
State and Local Sales Tax 18
International Tax 18
Parking tax 18
Convention Center/Stadium/Sports Arena Tax 18
Frequent Flier Tax 19
Additional-driver fees and underage-driver Fees 19
Equipment-rental Fees 19
Airport Concession Fees 19
Reimbursement Fee/Vehicle License Fee/vehicle Excise Fees 19
Late Fees 19
Additional Drivers Fees 19
Young Drivers Fees 19
Car Rental Business: A Classification by Location & Sector 19
Car Rental Business by Location 19
Airport Car Rentals 19
Non- Airport Car Rentals 20
Car Rental Business by Sector 20
Leisure 20
Business 20
Insurance Replacement 20
4. SERVICE INTRODUCTIONS/INNOVATIONS 21
Enterprise Rent-A-Car Launches Enterprise Flex-E-Rent 21
Mitsuoka Motor to Launch Car Rental Services in Japan 21
Rentalcars.com Launches Rental Car Reservation Service 21
PT Hyundai Mobil Introduces Car Rental Service 21
Europcar to Introduce ‘Pay As You Go Hire for Cars in UK 21
Avis Rent A Car Provide Rental Car Service at Penske Automotive 22
Dadabhai Group Establishes Car Rental and Leasing Firm in Bahrain 22
Alamo to CommenceCar Rental Service in Molokai 22
Sixt Introduces Mercedes-Benz E-Class for Rentals 22
Sixt Adds BMW 7 Series in Car Rental Fleet 23
Peugeot-Citroen to Launch Car Rental Business 23
Sixt Pioneers Car Booking on iPhone 23
Ctrip Introduces Intercity Car Renting 23
Palomino Launches CityFlitz One-Dollar-A-Day Car Rental Online
Booking Application 23
Go International Inaugurates Go-Rent-A-Car (Qatar) In Qatar 24
InvestInc Group Launches Excellence Luxury Car Rentals Services 24
GoCar Launches Practical Car and Van Rental Service 25
Guy Salmon Adds Mercedes GL 4x4 to Fleet 25
IrishVillasAbroad Launches Internet Based Car Rental Services
in Partnership with ReservaCar Dublin Airport 25
Sixt Introduces Online Check-in for Car Rental 25
Hertz Introduces Simply Wheelz in Europe 26
Budget Rent A Car Unveils New Gatwick Airport Facility 26
Dollar Rent A Car Introduces Services in Poland 26
Advantage Rent A Car Unveils New Facility In Arizona 27
Advantage Rent A Car to Launch Rental Facility in Chicago 27
Europcar Unveils New Car Rental Location in Heathrow 27
5. RECENT INDUSTRY ACTIVITY 28
Hertz Moves Out of Race to Acquire Dollar Thrifty 28
Dollar Thrifty to Cooperate with Avis Budget for Seeking
Regulatory Approval for Takeover 28
Hertz and Nissan Sign MoU 28
MBK Partners and KT to Take Over Kumho Rent-A-Car 28
EVCARCO To Establish Car Rental Division 28
Hertz Corporation Announces Expansion Plans 29
Alamo Inks Agreement with Virgin Holidays 29
Hertz Expands Partnership Agreement with AAA 29
Al Habtoor Group Acquires Diamondlease 30
Tampa International Airport to Expand Car Rental Facility at
Main Terminal 30
Air Canada Chooses Avis Budget Group’s Two Brands for
Preferred Partnership 30
NRMA Motoring & Services Group Acquires Thrifty 30
Aeroplan Extends Agreements with Hertz and Avis 30
Ecologic Transportation and Ray Motor Form Joint Venture 30
SIXT Launches Services at Abu Dhabi International Airport 31
Alamo, National and Enterprise Create Enterprise Holdings 31
Hertz Acquires Automoti Groups Assets 31
Europcar Extends Partnership Agreement with EasyJet 31
Payless Car Rental Inks Agreement with Expedia 31
Sixt Appoints Murrays Rent a Car as Franchise for Ireland 32
Ryanair Enters into New Agreement with Hertz 32
Hertz Takes Over Eileo 32
Hertz Acquires Assets of Advantage Rent A Car 32
Enterprise Rent-A-Car to Acquire Specific Assets of Advantage
Rent a Car 33
Hertz Enters into New Master Franchise Agreement with AVASA 33
Amadeus Upgrades Car Rental Solution for Corporate Travelers 33
Budget Rent-a-Car Establishes Two New Offices in Abu Dhabi 34
Enterprise Secures Concession Rights for Airport Car Rentals
at Kauai and Hawaii Islands 34
Avis Enters into Exclusive Global Partnership with British
Airways 34
Zayani Motors Partners with Avenue Car Rental and Leasing 34
Theeb Rent A Car Inks Supply Contract with ALJ Group for 500
Toyota Cars 35
Daimler Receives CBRC Permit to Commence Car Leasing Business
in China 35
Franchise Services of North America Signs Deal with Orbitz for
U-Save Brand 35
Europcar Autoverhuur to Acquire Kroymans Domestic Car Rental
Business 35
Sixt and Regus Sign New Cooperation Agreement to Expand
Options for Business Travelers 36
Sixt Expands Partnership with American Express 36
Sixt Equips Entire Car Rental Fleet with Navigation Systems 36
Sixt Expands Rental Fleet with Lexus RX 400h Model Hybrid
Vehicles 37
Europcar International Takes Over Europcar Asia Pacific 37
Taylor Family Pockets Biggest Alamo and National Licensee,
Steward Ventures 37
Korea Express to Acquire Kumho Rent-a-car 38
vAuto to Offer Inventory Management Solutions to Enterprise
Rent-A-Car’s Sales Centers 38
Towell Auto Centre Sets up New Car-Leasing Division in Muscat 38
EV Transportation Adds Toyota Hybrid Vehicles to Fleet 38
Tacoma Luxury Cars Showcased in Tacoma 38
AirTran and Hertz Enter into Partnership 39
Orbitz and Fox Sign Extensive Agreement for Car Rentals 39
Sama Airlines Signs Car Rental Agreement with Avis 39
EV Transportation to Venture into Utah and Washington Markets 39
Europcar Enters Strategic Alliance with Enterprise Rent-A-Car 40
Great Wolf Resorts Selects Enterprise Rent-A-Car as Formal
Partner 40
Thrifty Car Rental Inks Preferred Partnership Deal with Expedia 40
Advantage Rent A Car Enters into Deal with GayTravel.com 40
EV Rental Cars Becomes Subsidiary of IMMS 40
Branson Travel Agency Chooses Enterprise Rent-A-Car as
Preferred Partner 41
NBK Capital Purchases Stake in Hanco 41
Swade North America Buys Car Rental Franchise Location of
Advantage 41
Avis and Budget Rent A Car Now Available on CCRAtravel.com 41
AVIS Inks Alliance Agreement with Mekonomen AB 42
National Car Rental Receives Contract from Babcock Marine 42
Costco Travel Enters Into Partnership with Enterprise Rent-A-Car 42
Hertz Takes Over Franchise Partners Rentex Autopujcovna and
Car Solutions 42
Orbitz Worldwide Extends Distribution Deal with Dollar Thrifty
Automotive 43
Dollar Thrifty Extends Agreement with Travelocity 43
National Car Rental Forays into Oman Market 43
InterGlobe Enterprises and Air Travel Enterprises Ink
Partnership Agreement 43
ITH Establishes Office in Noida to Provide Car Rental Services 43
Fox Rent A Car Inaugurates Corporate Location at Seattle Airport 44
Dollar Rent A Car Spreads Network Into Qatar 44
VeraSun and Enterprise Launch Ethanol Flex Car Rental Branch
in Sioux Falls 44
Hertz Takes Over Vehicle Rental Locations from BPA 44
Avis Budget Group to Purchase Rights for Budget Car Rental
Operations in Newark 44
Gostar Direct Partners with Payless Car Rentals 44
Budget Becomes Preferred Partner of Expedia 45
Thrifty Car Rental Adds Three Airport Locations in South Africa 45
Travelchacha.com Plans to Provide Online Car Rental Platform
for Car Rental Companies 45
Europcar Expands Presence with New Southampton Location 46
KMB Establishes Beijing Beiqi Kowloon Taxi Company in Joint
Venture with a Consortium 46
National Car Rental Announces Acquisition of Murdoch 46
Taylor Family Pockets Eatman Leasing 46
Budget Rent A Car Forays into Vietnamese Car Rental Business 47
Advantage Rent A Car Announces 2nd Franchise in Pittsburgh 47
Rent-A-Wreck Announces Re-opening of Rental Facility 47
Thrifty Car Rental Expands US Network with 4 New Locations 47
Hertz Pockets 6 Vehicle Rental Sites 47
Avis Budget Plans to Acquire Operating Rights for Budget Brands 48
6. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 49
Enterprise Rent-A-Car Acquires Vanguard 49
Hertz Acquires Auto Travel 49
Orbitz Partners with Avis Budget Group 49
Hertz India to Expand the Fleet with Luxury Cars 49
Sixt Introduces its Rental Services in China 49
Sixt Expands its Presence in Eastern European Market 50
7. FOCUS ON SELECT GLOBAL PLAYERS 51
Avis Budget Group, Inc. (USA) 51
Avis Rent-A-Car System, LLC (USA) 51
Budget Rent-A-Car System, Inc. (USA) 51
Dollar Thrifty Automotive Group, Inc. (USA) 51
Dollar Rent-A-Car (USA) 51
Thrifty Car Rental (USA) 52
Enterprise Rent-A-Car (USA) 52
Vanguard Car Rental USA, Inc. (USA) 52
Alamo Rent-A-Car (USA) 52
National Car Rental (USA) 53
Europcar (France) 53
Payless Car Rental (USA) 53
Rent-A-Wreck of America, Inc. (USA) 53
Sixt Aktiengesellschaft (Germany) 53
The Hertz Corporation (USA) 54
8. GLOBAL MARKET PERSPECTIVE 55
Table 4: World Recent Past, Current & Future Analysis for Car
Rental by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Revenue in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 55
Table 5: World Historic Review for Car Rental by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 56
Table 6: World 11-Year Perspective for Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 57
Table 7: World Recent Past, Current & Future Analysis for
Airport Car Rental by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 58
Table 8: World Historic Review for Airport Car Rental by
Geographic Region - US, Canada, Japan, Europe Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2000 through 2006 (includes corresponding Graph/Chart) 59
Table 9: World 11-Year Perspective for Airport Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 60
Table 10: World Recent Past, Current & Future Analysis for
Non-Airport Car Rental by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 61
Table 11: World Historic Review for Non-Airport Car Rental by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2000 through 2006 (includes corresponding Graph/Chart) 62
Table 12: World 11-Year Perspective for Non-Airport Car Rental
by Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 63
Table 13: World Recent Past, Current & Future Analysis for
Leisure Car Rental by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 64
Table 14: World Historic Review for Leisure Car Rental by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2000 through 2006 (includes corresponding Graph/Chart) 65
Table 15: World 11-Year Perspective for Leisure Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 66
Table 16: World Recent Past, Current & Future Analysis for
Business Car Rental by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
America Markets Independently Analyzed with Annual Revenue in
US$ Million for Years 2001 through 2010 (includes
corresponding Graph/Chart) 67
Table 17: World Historic Review for Business Car Rental by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Revenue in US$ Million for
Years 2000 through 2006 (includes corresponding Graph/Chart) 68
Table 18: World 11-Year Perspective for Business Car Rental by
Geographic Region - Percentage Breakdown of Revenue for US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 69
Table 19: World Recent Past, Current & Future Analysis for
Insurance Replacement Car Rental by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin America Markets Independently Analyzed with
Annual Revenue Figures in US$ Million for Years 2007 through
2015 (includes corresponding Graph/Chart) 70
Table 20: World Historic Review for Insurance Replacement Car
Rental by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Revenue in US$
Million for Years 2000 through 2006 (includes corresponding
Graph/Chart) 71
Table 21: World 11-Year Perspective for Insurance Replacement
Car Rental by Geographic Region - Percentage Breakdown of
Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 72
9. THE UNITED STATES 73
A.Market Analysis 73
Outlook 73
Market Primer 73
Table 22: Car Rental Market in the US (2009): Percentage
Market Share Breakdown of Leading Car Rental Companies
(includes corresponding Graph/Chart) 74
Table 23: Car Rental Market in the US (2010): Top Four
Companies Ranked in Terms of Services at Number of
Locations (In Units) (includes corresponding Graph/Chart) 74
Table 24: Airport Car Rental Market in the US (2008):
Percentage Share Breakdown of Revenues of Leading Companies-
Enterprise Holdings, Avis Budget Group, Hertz, Dollar
Thrifty Automotive Group and Others (includes corresponding
Graph/Chart) 75
Recession Brings Car Rental Business Under the Yoke 75
Table 25: Car Rental Fleet In The US: 2000-2010 (In
Thousand Units) (includes corresponding Graph/Chart) 76
Post Recession Outlook 76
Rental Companies Foray in Car-Sharing Markets 76
Car Rental Fleet 77
Korean Brands Gain Market Share 77
Overseas Travelers - Significant Customer Base 77
Table 26: Overseas Visitors Using Rental Cars in the US:
2001-2008 (includes corresponding Graph/Chart) 77
Table 27: Number of Overseas Visitors to the US Using
Rental Cars by Select Region (2009) (includes
corresponding Graph/Chart) 78
Table 28: Number of Visitors to the US Using Rental Car by
Country of Origin (2009) (includes corresponding
Graph/Chart) 78
Table 29: Number of Overseas Visitors to the US Using
Rental Car by Destination State Visited (2009) (includes
corresponding Graph/Chart) 78
Travel Spends 79
Table 30: Travel Expenditure in US by Sources (2009):
Percentage Breakdown of Travel Expenses by Food & Beverage,
Lodging, Transportation (Public, Auto), Recreation, and
Retail (includes corresponding Graph/Chart) 79
No-Show Fees: Likely to Become a Reality in the US 79
Price: A Competitive Factor 79
Waiting to Exhale 80
Players Chase Opportunities in the Regional Airport Arena 80
Car Sharing: A New Concept Igniting Interest 80
Challenges 81
Luxury Rental Cars: Tapping Into the Premium Segment 81
A Peek Into the Shifting Priorities of Car Rental Companies 81
Historic Data Findings: A Review 82
Table 31: Car Rental Business in the US (2006): Select
Leading Players Ranked by Media Expenditure-Enterprise/
National/Alamo, Hertz/Carlyle Group, Avis/Avis Budget
Group, Alamo/Vanguard/National and Budget/Avis Budget Group
(In US Million) (includes corresponding Graph/Chart)
(includes corresponding Graph/Chart) 82
Table 32: Car Rental Market in the US (2005): Percentage
Market Share Breakdown of Leading Car Rental Companies to
the Federal Government - Avis, National, Hertz, Budget,
Dollar, Alamo, Thrifty, Enterprise and Others (includes
corresponding Graph/Chart) 82
Table 33: Leading Automobile Suppliers to the US Car Rental
Market (2005): Percentage Market Share Breakdown for
General Motors, Ford, Daimler Chrysler, and Others
(includes corresponding Graph/Chart) 83
Table 34: Leading Automobile Suppliers to the US Passenger
Car Rental Market (2005): Percentage Market Share Breakdown
for General Motors, Ford, Daimler Chrysler, and Others
(includes corresponding Graph/Chart) 83
Table 35: Leading Automobile Suppliers to the US SUV Car
Rental Market (2005): Percentage Market Share Breakdown for
Ford, General Motors, Daimler Chrysler, and Others
(includes corresponding Graph/Chart) 83
B.Market Analytics 84
Table 36: US Recent Past, Current & Future Analysis for Car
Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 84
Table 37: US Historic Review for Car Rental by Location -
Airport and Non-Airport Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2000 through 2006
(includes corresponding Graph/Chart) 85
Table 38: US 11-Year Perspective for Car Rental by Location-
Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2005, 2010 & 2015 85
Table 39: US Recent Past, Current & Future Analysis for Car
Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 86
Table 40: US Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 87
Table 41: US 11-Year Perspective for Car Rental by Sector -
Percentage Breakdown of Revenue for Leisure, Business and
Insurance Replacement Markets for Years 2005, 2010 & 2015
(includes corresponding Graph/Chart) 87
10. CANADA 88
A.Market Analysis 88
Outlook 88
B.Market Analytics 89
Table 42: Canadian Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 89
Table 43: Canadian Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 90
Table 44: Canadian 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2005, 2010 & 2015 90
Table 45: Canadian Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 91
Table 46: Canadian Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 92
Table 47: Canadian 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 92
11. JAPAN 93
A.Market Analysis 93
Outlook 93
Historic Data Findings: A Review 93
Table 48: Car Rental Fleet in Japan: 2000-2006 (In Thousand
Units) (includes corresponding Graph/Chart) 93
Table 49: Car Ownership: 2000-2006 (In Million Units)
(includes corresponding Graph/Chart) 94
B.Market Analytics 94
Table 50: Japanese Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 94
Table 51: Japanese Historic Review for Car Rental by Sector-
Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2000 through
2006 (includes corresponding Graph/Chart) 95
Table 52: Japanese 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2005, 2010 & 2015 95
Table 53: Japanese Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 96
Table 54: Japanese Historic Review for Car Rental by Sector-
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2000 through 2006 (includes corresponding
Graph/Chart) 97
Table 55: Japanese 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 97
12. EUROPE 98
A.Market Analysis 98
Outlook 98
Market Primer 98
Table 56: Car Density (2009): Number of Cars Per Thousand
People in Select European Countries (includes corresponding
Graph/Chart) 99
Recession Drives up Prices 99
Competitive Overview 100
Table 57: European Car Rental Market (2008): Percentage
Share Breakdown of Revenues of Leading Brands -
Europcar/Vanguard, Avis Europe/Budget, Hertz, Sixt and
Others (includes corresponding Graph/Chart) 100
Historic Data Findings: A Review 100
Table 58: Norwegian Car Rental Market (2005): Percentage
Share Breakdown of Leading Players - Avis, Hertz, Europcar,
Budget, National and Others (includes corresponding
Graph/Chart) 100
Table 59: Swedish Car Rental Market (2005): Percentage
Share Breakdown of Leading Players - Hertz, Statoil
Detaljhandel AS, Avis, Europcar, OKQ8, Sixt and Others
(includes corresponding Graph/Chart) 101
B.Market Analytics 101
Table 60: European Recent Past, Current & Future Analysis
for Car Rental by Geographic Region - France, Germany,
United Kingdom, Italy, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Revenue in US$
Million for Years 2007 through 2015 (includes corresponding
Graph/Chart) 101
Table 61: European Historic Review for Car Rental by
Geographic Region - France, Germany, United Kingdom, Italy,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 102
Table 62: European 11-Year Perspective for Car Rental by
Geographic Region - Percentage Breakdown of Revenue for
France, Germany, United Kingdom, Italy, Spain, Russia and
Rest of Europe Markets for Years 2005, 2010 & 2015 (includes
corresponding Graph/Chart) 103
Table 63: European Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 104
Table 64: European Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 105
Table 65: European 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2005, 2010 & 2015 105
Table 66: European Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 106
Table 67: European Historic Review for Car Rental by Sector-
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2000 through 2006 (includes corresponding
Graph/Chart) 107
Table 68: European 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Dollar Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015(includes corresponding Graph/Chart) 108
12a. FRANCE 109
A.Market Analysis 109
Outlook 109
Historic Data Findings 109
Table 69: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) 109
B.Market Analytics 110
Table 70: French Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 110
Table 71: French Historic Review for Car Rental by Location-
Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2000 through
2006 (includes corresponding Graph/Chart) 111
Table 72: French 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Dollar Revenue for
Airport and Non-Airport Markets for Years2005, 2010 & 2015 111
Table 73: French Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 112
Table 74: French Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2000 through 2006 (includes corresponding
Graph/Chart) 113
Table 75: French 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015(includes corresponding Graph/Chart) 113
12b. GERMANY 114
A.Market Analysis 114
Outlook 114
Historic Data Findings 114
Table 76: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) 114
Table 77: German Car Rental Business (2005): Percentage
Breakdown of Leading Players-Sixt, Europcar, Avis, Hertz
and Others-Ranked in terms of Revenues (includes
corresponding Graph/Chart) 114
Table 78: German Airport Car Rental Business (2005):
Percentage Breakdown of Leading Players-Sixt, Europcar,
Avis, Hertz and Others-Ranked in terms of Revenues
(includes corresponding Graph/Chart) 115
B.Market Analytics 115
Table 79: German Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 115
Table 80: German Historic Review for Car Rental by Location
- Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2000 through
2006 (includes corresponding Graph/Chart) 116
Table 81: German 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2005, 2010 & 2015 116
Table 82: German Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 117
Table 83: German Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue Figures in US$
Million for Years 2000 through 2006 (includes corresponding
Graph/Chart) 118
Table 84: German 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 118
12c. THE UNITED KINGDOM 119
A.Market Analysis 119
Outlook 119
Historic Data Findings 119
Table 85: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) 119
B.Market Analytics 120
Table 86: United Kingdom Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and
Non-Airport Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 120
Table 87: United Kingdom Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2000 through 2006 (includes corresponding Graph/Chart) 121
Table 88: United Kingdom 11-Year Perspective for Car Rental
by Location - Percentage Breakdown of Revenue for Airport
and Non-Airport Markets for Years 2005, 2010 & 2015 121
Table 89: United Kingdom Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 122
Table 90: United Kingdom Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 123
Table 91: United Kingdom 11-Year Perspective for Car Rental
by Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 123
12d. ITALY 124
A.Market Analysis 124
Outlook 124
Historic Data Findings 124
Table 92: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) 124
B.Market Analytics 125
Table 93: Italian Recent Past, Current & Future Analysis for
Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 125
Table 94: Italian Historic Review for Car Rental by Location-
Airport and Non-Airport Markets Independently Analyzed
with Annual Revenue in US$ Million for Years 2000 through
2006 (includes corresponding Graph/Chart) 126
Table 95: Italian 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years 2005, 2010 & 2015 126
Table 96: Italian Recent Past, Current & Future Analysis for
Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 127
Table 97: Italian Historic Review for Car Rental by Sector -
Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 128
Table 98: Italian 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 128
12e. SPAIN 129
A.Market Analysis 129
Outlook 129
Historic Data Findings 129
Table 99: Car Rental Fleet: 2000-2006 (In Thousand Units)
(includes corresponding Graph/Chart) 129
B.Market Analytics 130
Table 100: Spanish Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 130
Table 101: Spanish Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 131
Table 102: Spanish 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years2005, 2010 & 2015 131
Table 103: Spanish Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 132
Table 104: Spanish Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 133
Table 105: Spanish 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Dollar Revenue for Leisure,
Business and Insurance Replacement Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 133
12f. RUSSIA 134
Market Analysis 134
Table 106: Russian Recent Past, Current & Future Analysis
for Car Rental by Location - Airport and Non-Airport Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2007 through 2015 (includes corresponding
Graph/Chart) 134
Table 107: Russian Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 135
Table 108: Russian 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years2005, 2010 & 2015 135
Table 109: Russian Recent Past, Current & Future Analysis
for Car Rental by Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 136
Table 110: Russian Historic Review for Car Rental by Sector
- Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 137
Table 111: Russian 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 137
12g. REST OF EUROPE 138
A.Market Analysis 138
Outlook 138
Switzerland 138
The Netherlands 138
Belgium 138
Norway 138
Greece 139
Romania 139
Ireland 139
B.Market Analytics 140
Table 112: Rest of Europe Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and Non-
Airport Markets Independently Analyzed with Annual Revenue
in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 140
Table 113: Rest of Europe Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue Figures in US$ Million for
Years 2000 through 2006 (includes corresponding Graph/Chart) 141
Table 114: Rest of Europe 11-Year Perspective for Car Rental
by Location - Percentage Breakdown of Revenue for Airport
and Non-Airport Markets for Years 2005, 2010 & 2015 141
Table 115: Rest of Europe Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 142
Table 116: Rest of Europe Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 143
Table 117: Rest of Europe 11-Year Perspective for Car Rental
by Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Markets for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 144
13. ASIA-PACIFIC 145
A.Market Analysis 145
Outlook 145
China: A Booming Market 145
Foreign Funds Bullish on Chinese Car Rental Market 145
Hurdles to Growth 146
India: A Promising Market 146
Taiwan: Car Rental Market on the Rise 147
Sri Lanka: Car Rental Companies Form an Umbrella Organization 147
B.Market Analytics 147
Table 118: Asia Pacific Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and
Non-Airport Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 147
Table 119: Asia Pacific Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 148
Table 120: Asia Pacific 11-Year Perspective for Car Rental
by Location - Percentage Breakdown of Dollar Revenue for
Airport and Non-Airport Markets for Years 2005, 2010 & 2015 148
Table 121: Asia Pacific Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 149
Table 122: Asia Pacific Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 150
Table 123: Asia Pacific 11-Year Perspective for Car Rental
by Location - Percentage Breakdown of Dollar Revenue for
Leisure, Business and Insurance Replacement Sectors for
Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 151
14. THE MIDDLE EAST 152
A.Market Analysis 152
Outlook 152
Market Overview 152
Saudi Arabia 152
UAE 152
B.Market Analytics 153
Table 124: Middle East Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and
Non-Airport Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 153
Table 125: Middle East Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 154
Table 126: Middle East 11-Year Perspective for Car Rental by
Location - Percentage Breakdown of Revenue for Airport and
Non-Airport Markets for Years2005, 2010 & 2015 154
Table 127: Middle East Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 155
Table 128: Middle East Historic Review for Car Rental by
Sector - Leisure, Business and Insurance Replacement Markets
Independently Analyzed with Annual Revenue in US$ Million
for Years 2000 through 2006 (includes corresponding
Graph/Chart) 156
Table 129: Middle East 11-Year Perspective for Car Rental by
Sector - Percentage Breakdown of Revenue for Leisure,
Business and Insurance Replacement Sectors for Years 2005,
2010 & 2015 (includes corresponding Graph/Chart) 157
15. LATIN AMERICA 158
A.Market Analysis 158
Outlook 158
Car Rental Market in Brazil 158
A Peek into Competitive Forces Governing Brazilian Car
Rental Industry 158
Historic Data Findings 159
Table 130: Brazilian Car Rental Market (2000-2006): Number
of Car Rental Users (In Million) (includes corresponding
Graph/Chart) 159
Table 131: Brazilian Car Rental Market (2005): Percentage
Breakdown of Leading Players-Localiza, Unidas, Avis, Hertz
and Others (includes corresponding Graph/Chart) 159
Localiza Rent a Car SA: A Key Player 159
B.Market Analytics 160
Table 132: Latin America Recent Past, Current & Future
Analysis for Car Rental by Location - Airport and
Non-Airport Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2007 through 2015 (includes
corresponding Graph/Chart) 160
Table 133: Latin America Historic Review for Car Rental by
Location - Airport and Non-Airport Markets Independently
Analyzed with Annual Revenue in US$ Million for Years 2000
through 2006 (includes corresponding Graph/Chart) 161
Table 134: Latin America 11-Year Perspective for Car Rental
by Location - Percentage Breakdown of Revenue for Airport
and Non-Airport Locations for Years 2005, 2010 & 2015 161
Table 135: Latin America Recent Past, Current & Future
Analysis for Car Rental by Sector - Leisure, Business and
Insurance Replacement Markets Independently Analyzed with
Annual Revenue in US$ Million for Years 2007 through 2015
(includes corresponding Graph/Chart) 162
Table 136: Latin America Historic Review for Car Rental by
Location - Sector - Leisure, Business and Insurance
Replacement Markets Independently Analyzed with Annual
Revenue in US$ Million for Years 2000 through 2006 (includes
corresponding Graph/Chart) 163
Table 137: Latin America 11-Year Perspective for Car Rental
by Location - Percentage Breakdown of Dollar Revenue for
Leisure, Business and Insurance Replacement Sectors for
Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 164
COMPETITIVE LANDSCAPE
Total Companies Profiled: 89 (including Divisions/Subsidiaries - 117)
---------
Region/Country Players
---------
The United States 32
Canada 2
Japan 2
Europe 56
France 4
Germany 3
The United Kingdom 32
Italy 1
Spain 1
Rest of Europe 15
Asia-Pacific (Excluding Japan) 18
Africa 2
Middle East 2
Caribbean 3
---------
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