Leading Through Innovation
The Berkeley MBA
The Berkeley MBA Find Haas on....
Full-time MBA Program 2010
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Full-time MBA Program 2011
August 2010
Printed on recycled paper 12,000
The Berkeley MBA Program develops innovative
leaders who know how to put new ideas to work, and
to do so responsibly. By leveraging the innovative energy
that’s ever-present in the Berkeley-Haas culture and in the
business ecosystem of the San Francisco Bay Area, the program
teaches you how to seize opportunities, challenge conventional
wisdom, and act creatively. Anchored in a rigorous general
management curriculum, the program gives you the breadth
and depth of knowledge to be an leader in any type of
organization, including global firms, startups, nonprofits, or
a business of your own.
Berkeley MBA faculty, students, and alumni embody the core
values of the Haas School—they possess confidence without
attitude, question the status quo, think beyond themselves, and
are students always. Our entire culture is about fresh thinking.
This is Berkeley, after all.
Our faculty are recognized worldwide for their innovative
research and thought leadership. In fact, Haas School
professor Oliver Williamson was awarded the 2009 Nobel Prize
in Economics Sciences, the second time in 15 years a Haas
professor has received the honor.
Contents
As the faculty and staff work with you to achieve your 2 Program
professional goals, you will experience the highly personal 4 Academics
nature of the Berkeley MBA Program, which offers you many 18 Place
opportunities to further your career, or launch a new one. 26 Faculty
30 Culture
And you will be welcomed into an incredibly talented, diverse, 34 Alumni
involved, and collaborative community—an invaluable network 38 Careers
you will be part of for life. 44 Admissions
Become an Innovative Leader
THe Berkeley MBA
A Solid Foundation for Leadership
Becky Tsuchiya
MBA 11
Internship:
Business school is about developing you as a leader and Global Supply Chain Management
Novartis Diagnostics
teaching you fundamental business concepts. But the Berkeley MBA Emeryville, California
Program goes beyond that to offer you a special set of leadership skills that are Previous degree:
extremely valuable in the global marketplace. You will learn to become an BS, Human and Regional Geography
United States Military Academy
innovative leader. Berkeley-Haas is uniquely positioned to deliver such leaders. West Point, New York
Previous job:
A Rigorous General Management Education Task Force Intelligence Officer
United States Army
Your Haas education is anchored in the fundamentals of general management, Task Force ODIN
(Aerial Reconnaissance Task Force)
including the latest theories of and best practices in business—from accounting Tikrit, Iraq
Toby Gardner and finance to marketing and strategy. You learn to lead and manage an enterprise Becky Tsuchiya knows about leadership.
MBA 10 as a whole. The rigorous curriculum provides you with a basic framework of Having been awarded a Bronze Star for
Senior Associate qualitative, quantitative, analytical, strategic, and problem solving skills. exceptional leadership in combat while
Mergers and Acquisitions serving in Iraq, she found Haas to be an
Ernst & Young
San Francisco, California The Haas curriculum is rooted in the scientific disciplines of the university— ideal place to continue her career path
economics, mathematics, social sciences such as psychology and sociology, and and build on her existing skills as she
Internship:
Investment Analyst (Real Estate) moves into the healthcare field.
other areas. Faculty members who are experts in these fields apply them
CalPERS An Innovative Culture
Sacramento, California toward increasing our knowledge of successful management, leadership,
Previous degree: human behavior, organizational performance, and economic and market “Like the military, Haas is a place where
BS, Finance you are expected to discover innovative
Curtin University of Technology, Australia
functions. As a result, you not only gain knowledge about best business solutions to problems. Both institutions
Previous job:
practices, but also learn about the fundamental principles behind them—the value the importance of thinking outside
Strategy & Special Projects “how” and the “why.” The Berkeley MBA program will make you think deeply and the box and being able to collaborate.”
Columbia Winds, LLC (Venture Capital)
Portland, Oregon expand your understanding of the world. Top-Caliber Students
Toby Gardner kept busy while at “People are always challenging the status
Berkeley-Haas pulling the curtain A Leader Archetype in Sync with the Times quo in class. Hearing their dissenting
opinions pushes me to evaluate and
aside, writing candidly about his MBA
experiences in his BusinessWeek MBA The goal of the Berkeley MBA Program is to develop you as an innovative leader. rethink my position, which is a great way
Journal. One of only nine worldwide We define this leadership archetype as an individual who drives growth by putting to learn. It’s important that students here
MBA students selected to write for new ideas into action in every corner and every function of his or her organization, aren’t afraid to change their mind or to
BusinessWeek, Gardner shared his admit they were wrong.”
personal insights to give prospective and who does so responsibly. Leaders of this kind define what’s next, for our
students a deeper understanding of markets and for our societies. Whether it is producing more fuel-efficient autos or Teaching excellence
the Berkeley MBA Program. creating new business processes, innovative leaders are the ones who will create “The faculty excel, not in telling you
“I was privileged to share my experi- what to think, but in teaching you how to
opportunity from the major challenges facing the world. Berkeley-Haas has been think. Hands down, my favorite class so
ences at Haas with all of those future
Haas students out there in countries producing such leaders for many years. Now the school is sharpening its far has been Operations with Professor
around the world. And they are curriculum to deliver this kind of leader even more effectively. Terry Taylor. He used every teaching
everywhere. Imagine, at the begin- technique—lecture, case studies and
ning of my first year, I sat around simulations—to make the concepts real.
a conference table and discussed A Supportive Culture and Environment And his beer factory simulation, complete
entrepreneurship with an Egyptian, a A unique aspect of the Berkeley MBA innovative leadership approach is the with real beer, really drove home the
Russian, a Japanese, an Indian, and lessons of inventory management.”
an American. With over 30 countries conscious use of Haas School culture to shape how and what you learn. The
represented among 240 classmates, I school recently codified its culture into four defining principles, which are
was always learning new things from emphasized in the admissions process and actively integrated into the MBA
my peers as well as from my classes.
curriculum. They are:
“The core curriculum gives you a clear
and concise approach to solving both • Question the status quo • Confidence without attitude
qualitative and quantitative problems. It • Students, always • Beyond yourself
also gives you the confidence to recog-
nize that your own opinions are valid.” The defining principles are heavily influenced by the school’s location in the
San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship.
And the principles are shaped by the culture of UC Berkeley, a world-class
research generator with a legendary atmosphere of fresh thinking.
2 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 3
ACADeMICS
The Path to Innovative Leadership
The path to innovative leadership is known as Berkeley
Innovative Leader Development (BILD), a connecting theme
that runs through the entire curriculum. The process actually starts
with the careful selection of Berkeley MBA students, who have demonstrated
Sara L. Beckman leadership and exemplify the school’s defining principles. You begin in MBA
Senior Lecturer Orientation with an exploration of the BILD approach. The innovative leadership
Winner, University of California Distinguished
Teaching Award 2001 archetype is based on a set of specific competencies—such as becoming
Several Cheit Awards for Teaching, adept at experimentation and problem framing—that together will give you the
Haas School of Business
knowledge to be successful in the 21st century.
Industry experience: Don Moore
Hewlett-Packard
Booz Allen Hamilton A Revamped Core Associate Professor
Cummings Scholar Award from the Academy of
Degrees: Innovative leaders still need the essential knowledge of business fundamentals, Management, 2007
PhD, Industrial Engineering and
Engineering Management
which forms the foundation of the Berkeley MBA core curriculum. However, as research interests:
Overconfidence in decision-making, negotiation,
Stanford University, California part of the BILD approach, these traditional core courses highlight concepts and ethical choice
MS, Industrial Engineering and that contribute to the capabilities of the innovative leader. Two existing courses,
Engineering Management Degrees:
Stanford University, California Leading People and Leadership Communications, have been restructured to PhD, Organization Behavior
Northwestern University, Illinois
MS, Statistics teach additional motivational skills, such as influencing others without having
Stanford University, California MS, Organizational Behavior
BS, Industrial Engineering direct authority over them. You also learn how to set direction as a leader in Northwestern University, Illinois
BA, Psychology
Stanford University, California your strategy course, and how to manage complex projects and enterprises in Carleton College, Minnesota
Sara Beckman’s new required course, your operations course. Finally, you are taught the lessons of leading Don Moore’s course, Leading People, is a
Problem Finding, Problem Solving, exam- responsibly through your coursework, which is reinforced by the school’s core introductory class in organizational
ines the process behind solving business management. Moore says the survey
challenges. It covers such topics as how
prevailing culture.
course is interesting because, “It is fun
to define problems, frame them, and to explore the limits of our assumptions
You also take a required experiential learning course that gives you practice in
generate alternative solutions. and talk about the surprising counter-
solving real-world business problems and emphasizes innovative leader intuitive results of what research has
“In my class, we will study the business
models of real start-up companies and
capabilities. The list of experiential options ranges from applied innovation exposed and how we can do better.“
generate alternative business models projects with major firms to global consulting opportunities. “Leadership is, of course what most
for them by applying the five steps MBAs want to learn. They want to
of problem finding/problem solving: A prerequisite to the experiential course is Problem Finding, Problem Solving, a have an influence and advance in
understand, observe, synthesize, realize, new course that teaches you several different modes of thinking in order to an organization. Leadership is a
and experiment. fascinating subject for research
find, frame and solve difficult problems that are characterized by volatility, because it is incredibly complicated
“All of our BILD experiential learning uncertainty, complexity, and ambiguity. Another new, required module provides and poses profound questions. I focus
classes will ultimately encourage you with skill development and individual and group coaching on how to be an on overconfidence, how what you do
students to apply the process and tools and say makes others more willing to
they’ve learned in the Problem Finding, effective leader of a high performance team. follow you, and to what extent people
Problem Solving class. Our hope is that are prone to claim they know more than
the students will be prepared with a
common language, common process
Electives and Beyond what they do, and how overconfidence
impacts results.
and problem finding, solving toolkit that A series of electives give you the option of studying various aspects of innovative ”People’s beliefs about human
will allow them to more critically and leadership in greater depth, including cutting-edge courses such as Open psychology and management practice
creatively approach the opportunities Innovation and Managing the New Product Development Process. are often based on intuition, not fact.
they have to discern the right problems When people show up to my class,
and think broadly about possible Extracurricular opportunities at Haas also support BILD, none more so than the they think they know a lot. They’ve
solutions.” worked in organizations, and think they
Berkeley MBA Leadership Development Series—a popular suite of non-credit have evidence useful for assessing
workshops and seminars patterned after the applied leadership programming theories of management. However, our
offered to senior leaders at the world’s best companies. Last year’s schedule intuitions are often unsystematic, small
samples, and biased. In this class,
included workshops led by best-selling business authors Marshall Goldsmith students learn how to deliver useful
and Patrick Lencioni. insight based on research.”
4 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 5
ACADeMICS
Experiential
Learning Beyond the Classroom
Learning
Requirement Options
Students are required to complete
one of the following options.
Haas@Work
Teams of Berkeley MBA students
work with top executives at major
firms such as Visa, Virgin America,
Cisco, Disney, Panasonic, Clorox,
and Wells Fargo to research and
develop solutions for a competitive
challenge posed by the firm. The
Providing students with hands-on exposure to real-world best ideas are selected for student
business situations is a key strength of the Berkeley MBA implementation by the firm’s
Program. Experiential activities are a required part of your coursework, executives. A recent Haas@Work
and numerous out-of-classroom opportunities also offer you the with Virgin America included full-
time MBA students (pictured here)
opportunity to build upon your skill set. These activities utilize all aspects Pedro Kudrnac (left) and Pablo
of general management and leverage BILD (Berkeley Innovative Leader Urbaneja (right), both MBA 10, and
Development) to include strong leadership components. evening & weekend MBA student
Laura Englert (center), MBA 12.
In-Class Activities Social Sector Solutions
Students work with partner
Over 50 percent of full-time Berkeley MBA electives make use of hands-on McKinsey & Co. to engage in
projects. This almost always means team projects—an important aspect major consulting projects for
of experiential learning. For example, students in the Emerging Markets nonprofit organizations.
course work in groups to develop a business concept and plan for a venture International Business
of their choosing in a developing country. And in High-Tech Marketing, Development
student teams examine products and offerings of actual technology Students work in small
Patrick Nava teams with a variety of clients
companies and analyze the life cycle and effectiveness of their strategies.
MBA 11 throughout the spring semester
Internship: and then for three weeks each
Fellow Senior Associate
McKinsey & Company, Inc.
A Required Experiential Learning Course summer in various countries.
Cologne, Germany As a Berkeley MBA student, you will enlarge your innovative leadership Clean Tech to Market
Previous degree: skills by taking a required experiential course that will enable you to Students work with scientists
MS, Industrial Engineering at Lawrence Berkeley National
Università di Modena e Reggio Emilia, Italy hone your leadership skills in a real-life setting. The experiential course
Laboratory to evaluate the
Previous job: requirement is taken in conjunction with a problem-solving and teamwork commercial viability of new
Fellow Senior Associate module, designed to make the experience as meaningful as possible. You technologies.
McKinsey & Company, Inc.
Cologne, Germany can choose from one of eight existing courses (see list on page 7). Corporate Social responsibility
Students engage with companies
Patrick Nava put his consulting
experience together with newfound
Extracurricular Opportunities such as Wal-Mart to develop
socially responsible business
skills learned at Berkeley-Haas to Beyond the course-related field activities is a plethora of programs, projects, strategies that are aligned with
good use on an International Business student-organized conferences, case and business plan competitions, and business objectives and core
Development project with the GUMP
numerous special events that challenge Berkeley MBA students to put their competencies.
Research Institute of UC Berkeley. His
cross-discipline team helped its client learning to work right away. The Berkeley MBA Leadership Development Managing New Product
map out the best way to share its Series brings top leadership experts to work with Berkeley MBA students Development
bio-databank with other researchers
in hands-on workshops and seminars. Dozens of individual and team Students develop a product
and to become self-sustainable—a
or service from idea through
crucial consideration for a non-profit competitions challenge students to come up with solutions to real-world first-pass prototype in a cross-
organization. problems. Berkeley MBA students recently created new competitions, disciplinary team.
“My classmates enrich my including the Berkeley MBA Latin Business Challenge, and the Facebook
experience here. My study group is entrepreneurship
one of the best teams I have ever Connect Case Competition. Students select from a variety
worked with. We all fill in each of opportunities that challenge
others’ weak spots and share our them to come up with real
expertise. Having classmates who business solutions and business
have business experience outside plans for diverse companies.
the US, like me, is good for everyone.
We all can learn from each other Team-based Project
what it is like to do business in Italy, Students may choose to work
Germany, China or India.” with faculty members to
create their own team-based
experiential project.
For more information on each
of the above offerings, visit
http://mba.haas.berkeley.edu/
academics/experiential.html.
6 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 7
ACADeMICS
Fernanda Fenton
A Rigorous, Flexible Curriculum
MBA 11
Internship:
Summer Business Development/
Marketing Associate
4Home
Sunnyvale, California
Previous degree:
BA, Economics
Instituto Tecnológico Autónomo de México
Mexico City
Previous job:
Associate, Latin America Debt
Capital Markets
The Berkeley MBA’s rigorous core curriculum provides a Credit Suisse
solid foundation, rooted in business fundamentals—including New York, New York
marketing, finance, accounting, etc. Beyond the core, you are able While working at Credit Suisse,
Fernanda Fenton helped large
to tailor your education to meet your goals and interests through a wide companies raise capital for their
variety of cutting-edge elective offerings and global opportunities. innovative business opportunities.
At Berkeley, she is focusing her
MBA studies on venture capital
The Core for smaller, start-up firms. “High-
Top-ranked Specialties The Berkeley MBA curriculum consists growth stories really attract me,
In 2010, US News & World Report of 12 required core courses that provide and this is definitely the place
ranked the following Haas School to learn about and experience
the analytical tools and essential entrepreneurship,” she said.
areas of study in the top ten nationally:
knowledge to lead effectively. The core
• Finance A Solid Curriculum
courses, which make up about 40
“The Marketing and Operations
• Management percent of a typical student’s course of classes taught in the core
• Marketing study, are all taken in the first year and curriculum by Professors Rashi
John Frerichs build upon one another. In nearly every Glazer and Terry Taylor are definitely
• Entrepreneurship
MBA 11 core course, faculty members make worth all of the hype, and then some.
Internship: • Nonprofit I also enjoyed the Microfinance
significant use of team assignments and speaker series, taught by Professor
McKinsey & Company
Seattle, Washington • International projects where students work together in Sean Foote. It provided insights not
Previous degree: small groups to learn. only into venture capital, but also
BA, Public Policy Studies into social venture.”
Duke University
Durham, North Carolina Electives Flexible Offerings
Previous job: “One of the program’s main
Associate Director A central feature of the Berkeley MBA program is its level of flexibility that strengths is that if you want to learn
Global Investment Solutions enables you to customize your studies according to your own goals. An something, you can find a way to do
UBS Global Asset Management (Americas)
New York, New York impressive menu of original elective courses comprises 60 percent of the it. Student-led courses are a great
curriculum, meaning you begin to customize your own course of study in the example of that. The speaker series
After a four-year career in finance,
on alternative energy was offered
John Frerichs was ready for a first year of the program. You may choose from a wide variety of constantly because students wanted to go
change of pace as he made a career
evolving electives and dual degree offerings—from within the Haas School deeper into that subject.”
transition to consulting. At Berkeley-
Haas, he found “people with so many and from the wider university—as well as design courses of your own in
Unlimited resources
diverse interests and experiences. conjunction with a faculty member. Students recently created courses “You have such great access to
My classmates test and prod me to
such as Enterprise in Developing Economies and Managing Internet and all of the UC Berkeley resources
always look at issues from another
perspective. It’s refreshing.” Digital Media Products, as well as speaker series on the topics of education at Haas. For example, through
leadership and renewable energy. the Entrepreneurship class, I got
“The core curriculum is a real involved in helping an inventor at
whirlwind. It was intense, but just the Berkeley Laboratory develop a
what I needed to get up to speed and
prepare myself for my internship.
Global Perspective business plan to market a biotech
product that could improve food
“The experiential learning Global experience is an increasingly integral aspect of the Berkeley MBA safety. It’s been super-valuable
opportunities at Haas really attracted experience. Global business is part of many courses, including courses to meet people at the lab and
me. The projects I’ve worked on for with a specific focus on international topics, such as Global Strategy and collaborate on a real project.”
IBD and Social Sector Solutions gave
me a real feel for the consultant role. Multinational Enterprises, and Doing Business in China. You are encouraged Outside the Classroom
My IBD team worked on how to offer to take advantage of international opportunities, such as spending a semester “Even if you excelled at all of the
telemedicine to rural villages in Uttar abroad, attending international seminars, planning study trips to other traditional classroom learning,
Pradesh, a state near Delhi, in India. you still wouldn’t get the most out
It was a great introduction to how countries during breaks, or serving as a consultant through the International
of your Berkeley MBA experience.
to handle a client engagement, just Business Development program. To do that, you really have to get
like you would have in the real world,
involved in clubs and extracurricular
because it was in the real world.”
activities. That’s where you get to
apply a lot of what you learn in the
classroom.”
8 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 9
ACADeMICS
Infused with the unique Berkeley Innovative Leadership Development
perspective, the Berkeley MBA’s rigorous general management curriculum
Curriculum Overview
teaches you to become a leader who can harness new ideas to create value for
your firm. You acquire skills and qualities that enable you to drive growth to
ensure your organization thrives.
YearOne YearTwo
The Core The MBA Program is anchored by 12 required, rigorous and Electives You have great flexibility in choosing from a wide variety of
integrated courses that promote a general-management perspective and electives and dual-degree offerings—from within the Haas School and from
that provide a framework for the more function-specific courses that follow. the wider university—as well as designing courses of your own in conjunction
The first year of the program is divided into four quarters. Both the fall and with a faculty member. Electives, which are introduced rapidly and are updated
the spring semesters contain two separate groups of courses, A and B. regularly, reflect the newest ideas, trends, and thinking in business.
Pre-Term Fall A & B Winter Break Spring A & B Summer Break Fall Winter Break Spring
Pre-program Workshops The Core Global Study and The Core Summer Internships Electives Global Study and Electives
& Orientation Week Career Exploration Career Exploration
Opportunities Opportunities
BILD Berkeley Innovative Leadership Development:
The connective theme that runs through the entire Berkeley MBA curriculum to
ensure that every student develops the skills required of innovative leaders.
Pre-enrollment Review Required Courses A Global study and career Required Courses A Students are encouraged to Some of the many electives This past winter, groups of Some of the many electives
Workshops (optional/late summer) WeekS 1-8 exploration opportunities are WeekS 1-8 work with Career Services typically offered in the fall students traveled to cities typically offered in the spring
Quantitative Methods • Data & Decisions key aspects of the Berkeley • Operations Management to secure summer internships semester of the second year such as New York, China, semester of the second year
Workshop: Two-week review MBA program. There are at top global firms. include the following: Brazil, and Kenya on study and include the following:
• Economics for Business • Macroeconomics in the
of math, probability, statistics, several ways students can take • Business Law career exploration treks. In • Business and Public Policy
Decision Making Global Economy Students may also participate
accounting, and finance. advantage of The Haas School’s Kenya, for example, students
(Microeconomics) in the International Business • Global Financial Services • Energy and Environmental
superb offerings throughout Required Courses B devoted two weeks to learning
Orientation Week: • Leading People Development (IBD) program, Markets
the program, including study WeekS 9-15 • Healthcare in 21st Century about business models,
All students are welcomed to which sends teams of students
• Problem Finding, tours and treks. • Ethics and Responsibility • Innovation in Services and opportunities, and challenges • Game Theory and
Haas during a required 5-day around the world each summer
Problem Solving Last winter, for example, a in Business Business Models Kenyan organizations face. Business Decisions
introduction to the program to work on various projects
group of students traveled Another group of students • Global Strategy and
that includes curricular Career Management • Strategic Leadership for foreign corporations, • Investment Strategies
to China to visit Google’s traveled to Brazil to meet with Multinational Enterprise
overviews, cohort activities, Conference organizations, and and Styles
operations, as well as LVMH Required Experiential such companies as Unibanco,
high-profile guest speakers, Week 8 governments. This past year, • Investments
(Louis Vuitton Moët Hennessy). Learning Module • Marketing Strategy Cosan, and Natura.
and an extensive introduction to students visited a variety of
Two-day program of career Choose from one of eight • Managing Innovation
BILD in the MBA curriculum. Students on the 8th annual countries, including Argentina, • Negotiations and
planning workshops and existing experiential learning and Change
Wall Street Trek met with firms Brazil, Chile, El Salvador, Conflict Resolution
exercises courses. A problem-solving and
including Goldman Sachs, Finland, Gabon, Ghana, Liberia, • Power and Politics • Marketing Research
Required Courses B teamwork module taken with Laos, Mexico, Saudi Arabia,
Barclays, and RBC Capital the course is designed to make • Opportunity Recognition
WeekS 9-15 South Africa, and Zambia. • Real Estate Finance
Markets. the experience as meaningful
• Financial Accounting and Securitization • Real Estate Investment and
as possible. Students may take (Participation in IBD does Market Analysis
• Introduction to Finance not conflict with a summer • Strategy
these courses as early as the • Social Entrepreneurship
• Marketing Management spring of their first year. internship.) • Structure and Incentives
• Leadership Communications Electives • Venture Capital and
Students can begin taking Private Equity
electives during the spring
semester.
For more information on the
Berkeley MBA curriculum, including full
course descriptions, please visit:
mba.haas.berkeley.edu/academics/
curriculum.html.
10 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 11
ACADeMICS
With its comprehensive menu of innovative, specialized electives,
the Berkeley MBA program is designed to provide you with a highly
Mapping Your Path to Success
personalized experience. Regardless of whether you’re headed into
finance or energy, to a Fortune 500 firm or a nonprofit organization, the
MBA curriculum enables you to shape the scope of your education to
fit your career goals. Here are just three examples of different paths
Berkeley MBA students have taken to achieve success.
Consulting Investment Banking Brand Management
Fall Semester 2008 Fall Semester 2008 Fall Semester 2008
MBA 200C Communications MBA 200C Communications MBA 200C Communications
MBA 201A Microeconomics MBA 200S Data And Decisions MBA 200S Data And Decisions
MBA 202 Financial Accounting MBA 201A Microeconomics MBA 201A Microeconomics
MBA 203 Intro To Finance MBA 202 Financial Accounting MBA 202 Financial Accounting
MBA 205 Organizational Behavior MBA 203 Intro To Finance MBA 205 Organizational Behavior
MBA 206 Intro To Marketing MBA 205 Organizational Behavior MBA 206 Intro To Marketing
MBA 292A Strategic Management Of MBA 206 Intro To Marketing MBA 294 Careers In Marketing
Nonprofits MBA 294 Life As An Entrepreneur
MBA 294 Careers In Consulting Spring Semester 2009
MBA 294 Biobusiness Speaker Series
MBA 201B Macroeconomics
Spring Semester 2009 Spring Semester 2009 MBA 204 Operations Mgmt
MBA 201B Macroeconomics MBA 201 Macroeconomics MBA 205L Leadership
Kirstin Mennella MBA 204 Operations Management Kazutaka Kanairo MBA 207 Ethics Alison Zander MBA 207 Ethics
MBA 10 MBA 207 Ethics MBA 10 MBA 236 Mergers & Acquisitions MBA 10 MBA 262 Brand Management/Strategy
Associate MBA 256 Global Management Skills Associate, Investment Banking MBA 237 Financial Statement Modeling For Associate Marketing Manager MBA 295H Top-Down Law
McKinsey & Company JP Morgan Chase & Co. General Mills
MBA 292N Nonprofit & Public Management Finance Careers Minneapolis, Minnesota MBA 298A International Business
Melbourne, Australia Tokyo, Japan
Internship: MBA 299 Strategy Internship: MBA 290 Intro To Management Of Internship: Development
Summer Principal MBA 205L Leadership Investment Banking Technology Brand Management Intern MBA 299 Strategy
The Parthenon Group J.P. Morgan Chase & Co. Clorox
San Francisco, California Tokyo, Japan MBA 290T Technology Leadership And Oakland, California
Fall Semester 2009 Innovation Fall Semester 2009
Previous degree: Previous degree: Previous degree:
BS, Biology MBA 222 Financial Information Analysis BS, Engineering MBA 298A International Business BA, Finance and Entrepreneurial Studies MBA 290T Design And Systems
Brown University University of Tokyo, Japan Development University of Minnesota Thinking For MBAs
Providence, Rhode Island MBA 224A Managerial Accounting MS, Engineering Previous job:
Graduate School of Engineering MBA 299 Strategy MBA 298B International Business
Previous job: MBA 257 Power And Politics Senior Financial Analyst
Senior Market Research Analyst
University of Tokyo, Japan
MBA 205L Leadership General Mills Development
NORCAL Mutual Insurance Company MBA 294 Private Equity Speaker Series Previous job:
Alison Zander’s time at Haas prepared MBA 299E Competitive & Corporate
San Francisco, California MBA 300 Teaching Business Associate
McKinsey and Company
Fall Semester 2009 her not only with the knowledge Strategy
According to Kirstin Mennella, reading MBA 257 Negotiations Tokyo, Japan needed to pursue a career in brand
MBA 222 Financial Information Analysis MBA 299M Marketing Strategy
cases and doing exercises can never management, but also the mindset
compare with real experience. She JAPAN 1A Elementary Japanese Kazu Kanairo came to Berkeley-Haas MBA 231 Corporate Finance MBA 257 Power And Politics
required to make a career change,
will put the skills she learned in her “to learn as many things as possible.”
MBA 295 VC & Private Equity and the confidence needed to be able MBA 257 Negotiations
Social Sector Solutions consulting Spring Semester 2010 He succeeded: he organized the Asia
to have an impact in whatever field
project with Go Girl Go! directly Business Conference in 2008, learned MBA 295E Case Studies In Entrepreneurship
MBA 236G Designing Financial Models she chose. Spring Semester 2010
to use in her job with McKinsey Mandarin, traveled to Zambia on a project
That Work for the Wildlife Conservation Society. MBA 298B International Business “Haas instills a desire for learning
in Melbourne: Never take things MBA260 Consumer Behavior
MBA 292N Nonprofit & Public Management And he gained the finance skills Development within each of its students. I think
for granted or make assumptions,
that will help him “become a player” MBA 257 Power And Politics this enables Haas students to be MBA268 International Marketing
always ask questions and listen to the MBA 299B Global Strategy
answers, and remember that nothing in international investment banking. great leaders. We are confident that MBA277 Media And Entertainment
MBA 291T Leadership And Personal CHINESE1A Elementary Chinese we can be successful, but we also
is more important than having your “Professor Raghu Rau’s class in MBA294 Wine Industry
client’s trust. Development understand that there is still a lot that
Corporate Finance was when I first Spring Semester 2010 we can learn from others. I think this MBA296 The Business Of Sports
“Haas helped me make a huge JAPAN 1B Elementary Japanese realized that finance was the right
MBA 236G Designing Financial Models confidence without attitude is what
leap in my career, switching from path for me. He gave us a logical way MBA291T Leadership And Personal
PHYS ED 1 PE Activities That Work makes Haas students stand out as
marketing to consulting. Getting to understand finance. That is when I Development
employees.
an MBA is a way of wiping the slate really started my career transition from MBA 223 Corporate Financial Reporting
clean and filling it up with new skills, being a consultant to becoming a finance “Interning in Brand Management
professional. MBA 224A Managerial Accounting at Clorox was very rewarding. I was
knowledge and goals.
MBA 237 International Finance given challenging projects where the
“The Berkeley MBA core curriculum “Even though I took 17 more units than
outcomes were valued by the firm
gave me the fundamentals I needed. I needed to graduate, I still didn’t get to MBA 237 Private Equity: Leveraged Buyouts and got a true look into what a career
Classes in Marketing Management, take all of the classes I wanted.”
MBA 290 Managing Innovation And in brand management would be like.
Strategy and Microeconomics Change I also met some amazing people,
were particularly helpful. In including my brand team, Haas
Microeconomics, I saw how economics MBA 293 Individual Study alumni, and my intern class.”
apply to the real world and individual MBA 294 Wine Industry Speaker Series
business decisions.”
CHINESE1B Elementary Chinese
12 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 13
ACADeMICS
Specialization Options and Areas of Interest
Certificate Options
As a Berkeley MBA student, you
have the option to earn a certifi-
cate in one of the below five areas
of study. These certificates require The Berkeley MBA Program is delivered from a general
a separate application, and are management perspective, with business fundamentals at its
earned after you have completed a
designated group of courses. core. A number of specialty areas at the Haas School are top ranked in the
world and offer you additional opportunities for study. Students can choose to
Global Management
The international emphasis of the
specialize in one of the fundamental subjects or special interest areas.
Haas School is an integral part of
its culture. Many Berkeley MBA Solid Fundamentals
students have lived, studied, or
worked abroad, and over one- The Haas School has seven areas of general management fundamentals.
third of full-time MBA students Students can choose to customize their program by choosing from a wide
are international, representing
over 40 countries. Various courses
range of elective courses in each of the following subjects: Alain Pyree
and programs draw on this • Accounting • Management of Organizations MBA 11
diversity, including the school’s Internship:
acclaimed International Business • Business & Public Policy • Marketing Cisco Services
Development (IBD) program, • Economic Analysis & Public Policy • Operations & Information Cisco Systems, Inc.
Milpitas, California
which sends an average of 120 Technology Management
students around the world each • Finance Previous degrees:
BA, Business Administration
year to consult for a variety of Euromed Management School
firms and organizations. Here, IBD
participants (from left to right)
Areas of Special Interest Marseille, France
Previous job:
Della Huff, David Breger, Chitra Beyond its general management excellence, the Haas School is well known Project Manager/ Sales Manager
Laxmanan, and Jon Platner (all for a variety of other areas of specialization. Mediaserv
class of 2011) take a break from Guadeloupe, France
their work with Nokia in India to • Global Management—The Berkeley MBA offers a number of international Alain Pyree believes that taking the
pose in front of the Taj Mahal. programs so all students can gain proficiency in the theory and application of next step in his career requires
global business and management principles. legitimate technology knowledge.
Health Management “The certificate program in
Students leverage coursework and • Technology—A joint effort of the Haas School and the College of Engineering, the Management of Technology will
corporate collaboration to prepare Management of Technology (MOT) program focuses on the set of management bolster the strong sales and
for business leadership roles in marketing background I have
activities associated with bringing high-tech products to market.
the health services and health already,” he says.
technology industries. • Entrepreneurship—The highly ranked Lester Center for Entrepreneurship and “The Berkeley-Haas curriculum is like
Technology Innovation brings academic and experiential learning together through its Venture a great menu. Once you have the
Students take advantage of Launchpad, a coordinated array of entrepreneurship resources and experiences. basics, you can select among such a
range of electives.”
courses sponsored jointly by the • Real Estate—Consistently ranked among the nation’s best, the real estate
business and engineering schools, program combines a strong analytical focus with hands-on field experience, “The professors are, of course, very
geared toward both technically and knowledgeable. But they also are
preparing students for a broad range of career paths. entertaining and inspiring. They pass
non-technically trained students.
• Healthcare—The school’s health management offerings leverage UC Berkeley’s on their passion. They are always
entrepreneurship looking for different ways to make us
School of Public Health, as well as California’s cutting-edge managed care,
In addition to course requirements, learn and remember things.”
students gain field experience Internet, and biotechnology industries, as laboratories for education and research.
through an internship or project • Energy and Clean Technology—A wide range of courses and programs address
that integrates business funda- the market, policy, and technological challenges of the energy industries, many
mentals with a marketing or busi- centered in the Energy Institute at Haas, a joint venture of the Haas School and
ness plan for their own venture.
the UC Energy Institute.
real estate
• Nonprofit—The top-ranked Center for Nonprofit and Public Leadership prepares
Students master the management,
Haas students to use their skills in the social sector, produces alumni that
development, and financing of
real estate, and take courses contribute significantly to social sector solutions, and encourages collaboration
from related fields, such as and innovation within the social sector.
architecture, law, public policy, • Corporate Social Responsibility—The Center for Responsible Business has made
and city planning.
the Haas School of Business the preeminent educational institution for research,
teaching, experiential learning, and community outreach in areas of Corporate
Social Responsibility.
14 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 15
ACADeMICS
Brad Kittredge
Concurrent Degree Options MBA/MPH 09
Manager, Corporate Strategy
and Business Development
McKesson
San Francisco, California
Internship:
Corporate Strategy and Business
Development
McKesson Corporation
San Francisco, California
Previous degrees:
BA, Psychology
The Haas School offers University of California, Berkeley
concurrent degree programs Haas and Columbia MA, International Affairs
University of California, San Diego
in areas of special interest to Offer Domestic
Previous job:
Exchange Program
business professionals. Earning Senior Consultant
The Haas School and Deloitte Consulting
a dual degree offers Berkeley MBA Columbia Business School San Francisco, California
graduates new levels of flexibility and offer an exchange program Brad Kittredge worked with
proficiency for unique career opportunities for MBA students in the fall Haas classmate Elise Singer and
of their second year. Haas two students in the School of
both in the United States and abroad. exchange students have
Information to build a Web-based
the opportunity to take advan-
marketplace to connect patients
JD/MBA Program tage of Columbia’s proximity
to Wall Street and the media with doctors who are able to
The JD/MBA program provides you and entertainment industries diagnose complex conditions.
in New York, while Columbia Their Haas entrepreneurship
with a solid foundation in both law and classes and workshops, the
students who come to Haas
management. Upon completion of this four- gain exposure to Silicon Business Plan and Global Social
International Exchange year program, you earn a Berkeley MBA Valley’s technology industry, Venture competitions, and the
as well as west coast finance resources of the Lester Center were
Programs degree as well as a JD degree through
firms and other industries essential to their progress.
Nothing compares to the experience of
either UC Berkeley’s School of Law or such as biotech. Up to three
UC Hastings College of the Law in San students from each school Permission to Innovate
attending a foreign university and get-
ting to know students in another country Francisco. Typically, you spend your first may participate each year. “Haas made me a better
for an entire semester. Berkeley MBA entrepreneur. It encouraged me to
students may embark on an international
two years in law school and your third year take chances and to understand that
exchange program in the fall semester in business school. During your fourth year, it is okay to fail.”
of their second year. They pay the normal you take elective courses in both schools. Cross-Disciplinary expertise
Haas fees and may earn up to 12 units
toward their MBA degree while abroad. “The dual MBA/MPH degree gave me
In addition to semester-long exchange MBA/MPH Program in Health the broad understanding I need to
opportunities, students may earn
academic credit through short-term
Management succeed in my new choice of a career
in the healthcare IT sector.”
international seminars held during The Haas School and the UC Berkeley
semester breaks. Recent destinations Teamwork yields Success
School of Public Health work in
include India, Brazil, Chile, and China. “Leading Through Innovation means
International exchange programs are partnership to train leaders in the rapidly not being afraid to question assump-
offered in the following locations: expanding health management field. In tions—your own or someone else’s.
• London Business School (LBS), the 2.5-year MBA/MPH program, you Part of leadership is knowing that
London, England earn both the MBA and Masters of Public you can’t do it all on your own. You
• L’Ecole Des Hautes Etudes need to be able to set a vision and
Health degrees. You take courses in both schools and complete a three- organize a team to achieve it.”
Commerciales (HEC), Jouy-en-Josas,
France month internship in a health organization. The program prepares you for
A Diverse Faculty
• Instituto de Estudios Superiores de la
senior positions in health-related industries, including managed care and
“The diversity of the students
Empresa (IESE), Barcelona, Spain insurance, consulting, healthcare delivery, biotechnology, e-health, medical at Haas is well-matched by the
• Rotterdam School of Management devices, and pharmaceuticals. diversity of the faculty. All students
(RSM), Rotterdam, The Netherlands seem to find one or two professors
who really resonate with them.”
• Scuola di Direzione Aziendale (SDA) MBA/MA Program in International and Area Studies
Bocconi, Milan, Italy A Tradition of Change Agents
This three-year MBA/MA program allows you to broaden your knowledge
• The Hong Kong University of Science “It’s an honor to have been one of
and Technology (HKUST), Hong Kong, of different regions or countries by taking internationally-oriented topical, the six students selected as Brian
China language, and area study courses from departments and schools across Maxwell Fellows, named in memory
UC Berkeley. You may focus on either a topic or an area. Topics include of the Berkeley alumnus who was
international or global issues, such as international trade and debt, one of the founders of PowerBar. We
created a community of people with a
investment strategy, global communications, environmental issues, or urban passion to use business as a vehicle
and regional development. Areas include major countries such as China, for positive change in society. I was
Japan, Russia, Germany, or Brazil, and regions such as the Middle East, inspired by all of the other Fellows.”
Africa, or Southeast Asia.
16 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 17
PlACe Gonzalo Martinez Gonzalo Martinez de
Azagra y de Miota was
de Azagra y de able to do his sum-
Miota mer internship with
The Perfect Location
MBA 10 the Star Wars team
at LucasArts in San
Global Strategy Group
Samsung Francisco.
Seoul, Republic of Korea
“The career center
Internship: bombarded us with
Project Management Intern opportunities from day
Star Wars Team one,” he said.
The Haas School’s location in the San Francisco LucasArts
San Francisco, California “At LucasArts, I had
Bay Area is a profound asset, a business ecosystem of Previous degree: the chance to help
innovation and entrepreneurship that is unrivaled anywhere. BSc, Economics the company redefine
And it defines the people we attract, the education we deliver, London School of Economics the way they plan and
MEng, Electrical & Electronic track new projects.
and the leaders we produce. Engineering My mandate was to
Imperial College, London
think of ways to solve
Widely recognized as the heart of the global technology Previous job: how to provide status
industry, the birthplace of venture capital, and the center of Senior Consultant information to the
PricewaterhouseCoopers
the US wine market, the Bay Area is also the new hub for the Bilbao, Spain president, COO, and
lead project manager.
up-and-coming clean energy and biotechnology industries. At the end of the
In addition to serving as a launch pad for some of the most summer my recommendations were implemented in
successful recent startups—Google, Twitter, and eBay the company’s largest development project, and were
being considered as potential best practices.
among them—the Bay Area is also home to a wide range of
established Fortune 500 companies, as well as a long roster “While at Haas, I was exposed through practical
training, cases, and theory to the challenges firms face
of firms—such as Charles Schwab, Gap, and Chevron—known to remain competitive. With an extraordinary selection
for leadership and innovation outside of the technology space. of electives, I was able to complement the fundamental
building blocks of the core curriculum to match my
Once you arrive, you will quickly understand how the needs and interests.”
University of California, Berkeley—one of the world’s top
universities—both shapes and is shaped by the forces of
innovation in the Bay Area. This is a place that continues to
move knowledge forward, looking for and embracing what
comes next.
Sara Nelson The first thing Sara Nelson did when she learned she had been accepted
at Haas was make a dinner reservation at Chez Panisse—the world-
MBA 10 renowned restaurant founded by chef Alice Waters. Only then did she make
Internship: her plane reservations to get here in time for orientation. Naturally, Nelson
Marketing Intern viewed the Bay Area as the perfect place to help her embrace her love of
E.&J. Gallo Winery
Modesto, California
food and wine, as she moves her career away from technology and toward
the culinary scene.
Previous degree:
BBA, Marketing and French “One project that I worked on as part of the Global Social Venture
University of Texas at Austin Competition brought together two of my interests: food and marketing.
Previous job:
Two teachers launched Operation C.H.E.F., a pilot cooking and nutrition
Online Brand Manager education summer camp. Subsequently, I teamed up with a classmate,
Dell Dan Park, who had finance and consulting expertise, while I contributed
Austin, Texas marketing and sales experience. Together, we helped the founders create
a business plan for future growth.”
“One of my International Business Development projects supported Elephant Pepper in Zambia, an
organization that encourages farmers to plant chili peppers on the edges of their fields to reduce
human/elephant conflict—apparently, elephants hate chili! My team developed an online marketing
18 Haas School of Business Leading plan to sell their branded chili sauces to the US and European markets.”
Through Innovation Full-time Program 2011 Haas School of Business 19
PlACe
Where Natural Beauty Meets Endless Opportunity
Few geographical areas in the world can meet, The Berkeley campus is perched on a hillside; its upper reaches are
let alone beat, the Haas School’s central location in devoted to a vast nature preserve—excellent for a run or a contemplative
the San Francisco Bay Area. The Haas community is, in turn, walk with postcard views of San Francisco, the Golden Gate Bridge, and
profoundly shaped by its surroundings. the Pacific Ocean beyond. Surrounding the campus is the city of Berkeley,
the quintessential university town, and a legendary one. With its multitude
The Bay Area is home to an innovation ecosystem that is unequaled of coffee houses, shops, churches, theaters, world-famous gourmet
anywhere in the world. With its venture capital firms, established technology restaurants, charming neighborhoods, beautiful gardens, and some of the
companies, and thriving biotech and digital media industries, the Bay Area best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed,
marks one of the nation’s most unique business centers where a diverse and always stimulating.
range of industries converge. Many of the most dynamic names in business,
from Visa to Apple, call the region home. A Diversity of Scenery and Ideas
The city of San Francisco needs no introduction, since nearly everyone on the
The Perfect Playground planet has either experienced its charms or seen it in countless films and
The San Francisco Bay Area is also perennially designated the world’s television shows. Entertainment, culture, nightlife, shopping, sightseeing,
most popular tourist destination—and for good reason. There is the area’s architectural gems—San Francisco is the epitome of the world-class, open-
stunning natural beauty, its seductively benign weather, and its atmosphere minded city blessed with the best of everything.
charged with a worldly sophistication and a distinctive openness to new
ways of thinking. Less than an hour north of Berkeley is the alluring wine country of Napa and
Sonoma counties. The moody, breathtaking Pacific Ocean compels a visit
to one of the many open beaches or picturesque seaside towns dotting the
coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The natural
Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left) beauty of Yosemite National Park, with its exquisite glacier-carved valley
and Oakland (right) from downtown San Francisco; a Napa Valley vineyard; Oracle
of towering waterfalls and granite mountains, is only three hours from the
headquarters in Redwood Shores; The Pacific Ocean coastline off historic Highway 1;
campus, as is one of the country’s premier skiing destinations—Lake Tahoe.
and the cliffs of El Capitan in Yosemite National Park.
20 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 21
PlACe
Elise Singer, MD
MBA 11
Director, Project Finance
CleanFocus
Mountain View, California
Internship:
ComplexDx
Berkeley, California
Previous degrees:
BA, Political Science
Middlebury College
Middlebury, Vermont
MD, UMDNJ-Robert Wood Johnson Medical School
Piscataway, New Jersey
Previous job:
Director of Ambulatory Informatics
Cooper University Hospital
Camden, New Jersey
Elise Singer was so determined that
her family be part of her MBA experi-
ence, that, when it came time to click on
the button accepting her admission to
Berkeley-Haas, she asked her husband
Elliot to do the honors. “This was a big
decision for all of us, including our three
The Berkeley Experience
children,” she says. “This was a way of
signaling that we were all on board.”
“The Berkeley-Haas administration was
very flexible in organizing my academ-
ics so I could get home at the end of
the day to spend time with my family.
My academic day ended at four o’clock,
and then I had a good four hours with
the kids. After that, I started my assign-
ments and project work. Unlike medical
school, where studying occupied 150% In addition to attending one of the premier
of my time, Haas takes a more holistic
approach to life and study. I even have
business schools in the world, Haas students
time to practice medicine a half-day join the larger community at one of the most esteemed
a week and serve as a delegate to the universities. The mission of the University of California
California Academy of Family Physicians. is to excel in research, teaching, and public service. Over
“For me, the core classes were invalu- the decades, this mission has developed a culture at UC
able. I arrived here with no background
in business or its tools. I could barely use
Berkeley that stimulates greatness.
Excel. I’m amazed at how much I learned UC Berkeley’s global flavor and close proximity to Silicon
in such a short time.
Valley and downtown San Francisco—the finance capital
“Being a Mayfield Fellow has been an of the West Coast—provide unmatched opportunities.
incredible benefit. It put me in close
contact with the VC community, in The Haas School encourages you to take advantage of all
particular it gave me the opportunity to the university has to offer.
talk one-on-one with a woman who is a
well-respected pioneer in the community. With the Berkeley MBA program, you earn a degree from
And thanks to the Board Fellow Program, a university whose name and reputation open doors
I got to experience and contribute to the
workings of top-level management at
around the globe.
the John Muir Health Foundation. My
understanding of how boards function
increased exponentially.
“When I graduate, I think it’s my husband
and three kids, ages 5, 4, and 2, who
should get the MBA. This was 100% a
team effort for our family.”
22 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 23
PlACe
UC Berkeley
Academic and
Faculty Distinctions
Bridges to UC Berkeley
• Ranks first nationally in the number
of graduate programs in the top 10
in their fields (National Research
Council)
• Ranked the #1 public university in the
US for the tenth year in a row by U.S.
News & World Report
• Ranked #1 in the nation in the
2009 Washington Monthly College
Rankings, based on three main
criteria: performance as an engine
Consistently ranked one of the top business schools in the
country, the Haas School of Business has a solid reputation for UC Berkeley
of social mobility, research output, quality and leadership. The business school at the University of California, Founded in 1868
and promotion of a service ethic Berkeley, was founded in 1898, making it the second oldest collegiate business
• The leading institution in awarding school in the United States, and the first at a public university. Rank, reputation,
Flagship campus of the University of California
The Business of
35,843 students from 101 countries
doctoral degrees to minorities and experience combine to offer Haas students a rich spectrum of quality CleanTech
and women resources, noteworthy events, and high-profile speakers. 25,530 undergraduate students
As a Berkeley MBA student, you
• 21 Nobel Prize laureates (including 10,313 graduate students have the opportunity to work across
disciplines with top thinkers on some
Haas professors Oliver Williamson
and John Harsanyi)
A University 2,131 faculty of the world’s most cutting-edge
Colleges and Schools Second to None Nearly 350 degree programs projects. For example, Haas students
• 213 American Association for the involved in the Berkeley Energy and
Advancement of Science Awards Berkeley MBA students have the The Berkeley MBA program draws Over 458,000 alumni worldwide Resources Collaborative (BERC)
opportunity to take electives at any
of Berkeley’s renowned graduate
on the incredible breadth and depth 1,232 acre campus have been working with scientists
• 222 American Academy of Arts and
departments. of the University of California at at Lawrence Berkeley National
Sciences Awards
Laboratory on its new “CleanTech to
Berkeley, whose graduate programs Market” initiative. Students worked
• 74 Fulbright Scholars • College of Chemistry
are consistently ranked among to evaluate the commercial viability
• 362 Guggenheim Fellows • School of Education the best in the world, and whose of new technologies, such as a novel
biology, leading to the development of the first cyclotron, the isolation of the solar-chemical storage device, and
• 30 MacArthur Fellows • College of Engineering undergraduate programs are among human polio virus, and the discovery of all the artificial elements heavier than the use of ionic liquids to pre-treat
• 87 National Academy of • College of Environmental Design the most selective. The proof is uranium, including Berkelium and Californium. Twenty-one members of the biomass for conversion to biofuel.
in the university’s distinguished Below: participants Dwight Crabtree,
Engineering Awards UC Berkeley faculty have been awarded Nobel prizes for these and MBA 10, and Adam Lorimer, MBA
• School of Information
• 135 National Academy of
record of Nobel-level scholarship, subsequent achievements in science, literature, and economics. Today, 10, with researcher Blake Simmons,
Sciences Awards • School of Journalism constant innovation, a concern for according to the National Research Council, UC Berkeley ranks first VP of Deconstruction for the Joint
the betterment of our world, and BioEnergy Institute.
• 12 National Medal of Science Awards • School of Law nationally in the number of graduate programs in the top 10 in their fields.
consistently high rankings of its (In fact, 97% of the university’s programs made the top 10 list.)
• 110 Sloan Fellows • College of Letters and Science
schools and departments—the Haas
• College of Natural Resources School among them.
• 4 Wolf Prizes
Explore the Opportunities
• 4 Pulitzer Prizes • School of Optometry
Since its founding in 1868, UC Berkeley You are encouraged to supplement business courses with graduate classes
• 1 National Poet Laureate • School of Public Health has grown with the rapidly expanding outside the business school in areas ranging from engineering, law, and
• School of Public Policy population of California and has urban planning to foreign languages, international area studies, and public
• School of Social Welfare
responded to the educational needs policy. In addition, special interdisciplinary opportunities within the Berkeley
of the developing state. By the 1930s, community—such as the widely popular Management of Technology
research at UC Berkeley burgeoned Program—enable you to learn from top experts in almost every field. Joint
in nuclear physics, chemistry, and courses with students in law, engineering, information systems, and public
health enhance the educational experience of many MBA students.
24 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 25
FA C U lT y
Teck H. Ho
William Halford, Jr. Family Professor
Explorers in Search of New Ideas
of Marketing
Director, Asia Business Center
Member, Policy and Planning Committee
Winner of the 2010 Distinguished Teaching
Award, Berkeley’s highest teaching honor
Courses taught:
Pricing, Strategic Pricing, and
Experimental Economics
Current research interests:
B2B contract design, strategic international
consulting, and trust building
Degrees:
B.Eng., Electrical Engineering
Haas School faculty members are explorers and discoverers, National University of Singapore
seeking new ideas and insights at the frontiers of knowledge. MSc, Computer and Information Science
National University of Singapore
They are internationally recognized leaders in the study of the economic, MA, Decision Sciences
University of Pennsylvania
social, political, and technological forces shaping global markets today.
PhD, Decision Sciences
University of Pennsylvania
Haas faculty members play an active role in national and international
business communities, serving as consultants, board members, and speakers Learning, according to Professor
Teck Ho, is more “concrete when
at major business conferences and seminars. it is hands-on.” That’s why at least
They are in demand for key government positions, one in four of his class sessions
and they perform important interdisciplinary is interactive. Using computer
research with colleagues at Berkeley and at other top simulations and role-playing, his
students engage in price wars and
universities around the world. Rankings of academic auctions, negotiate B2B contracts,
reputation consistently place the Haas School faculty and put themselves in the shoes
solidly in the top ten business schools worldwide. of CEOs, marketing directors,
suppliers, and retail partners.
Deep Insights for Turbulent Times Succeeding Together
“The students here are very
In their search for new knowledge, Haas School collaborative. For example, when
professors go far beyond merely describing two students are interviewing for
a management or business problem and its the same position, the one who
resolution. As members of a premier research interviews first is likely to coach
the second. They understand and
university, Haas scholars seek the deeper answers More than 50 Years value the ideas of group benefit
Haas Professor Wins to why things happen the way they do. They develop and teamwork.”
2009 Nobel Prize of Great Ideas
theoretical explanations in order to understand The California Finding the right Balance
Haas Professor emeritus Oliver e.
Williamson was awarded the 2009
and predict future occurrences. These are among Management Review “Haas students are smart, confident,
Nobel Prize in Economic Sciences— the tools that eventually help executives navigate (CMR), published by the and balanced. They realize that if
the second time a Haas professor has confidently through even the most turbulent, Haas School, is one of you focus solely on your career you
won the honor in the past 15 years— the leading management risk burning out very quickly. They
for his work in the area of economic
changing times.
journals of its kind, also are realistic about their future
governance. The Edgar F. Kaiser careers. This doesn’t mean they
Professor Emeritus at the Haas School
In fact, several Haas professors were key voices serving as a nexus
between those who study don’t have high expectations—they
of Business and Professor Emeritus of predicting and analyzing the recent economic do. But they aren’t arrogant about
Economics and Law at the University of management and those
turbulence. Professor Nancy Wallace’s research how soon they will achieve them.”
California, Berkeley, is a pioneer in the who practice it. CMR,
multi-disciplinary field of transaction
served as an early warning, determining that which celebrated its 50th Shared Insights
cost economics, and one of the world’s Wall Street banks and bond-rating agencies were year in 2007, publishes “A Haas professor is coach,
most cited economists. underestimating the risk of many new mortgage- research-based articles cheerleader, and supporter for the
and asset-backed securities. Dwight Jaffee has that address issues of cur- students. For example, if a student
done extensive research on the operations of rent concern to managers. comes to me for advice about the
green, renewable energy sector—
Fannie Mae and Freddie Mac. which I might not know too much
about—I am happy to research the
A Roster of Leaders field and offer my insights. The
faculty here cares about making a
Several faculty members are authors of widely used textbooks in marketing, difference in the students’ lives.”
economics, and management. Severin Borenstein is a nearly constant
presence in the national media explaining the ups and downs of the
nation’s energy markets. Michael Katz is a leading thinker and strategist
in telecommunications policy. John Morgan and Teck Ho are actively
utilizing behavioral and experimental economics to make advances in
understanding strategic decision making. Jennifer Chatman is a top authority
on organizational culture and post-merger integration. And David Teece is a
widely sought expert in the field of innovation and knowledge management.
26 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 27
FA C U lT y
Pictured from left to right: Henry
Chesbrough, author of two leading
books on innovation, adjunct professor,
and executive director of the Center
for Open Innovation; laura kray,
associate professor of management
philosophy and values; laura Tyson,
professor of global management and
former chair of the National economic
Council under President Clinton; Sunil
Dutta, professor of accounting and
international business; and Nicolae
Gârleanu, assistant professor of finance.
Catherine Wolfram
Passionate Scholars and Teachers Associate Professor
Co-Executive Director, Center for Energy &
Environmental Innovation
Earl Cheit Award for Excellence in Teaching,
EWMBA Program, 2006
Courses taught:
Microeconomics
The cornerstone of the entire Berkeley MBA program is its Professional Faculty with Proven Experience Energy & Environmental Markets
Current research interests:
The MBA program also makes creative use of experienced practitioners from
distinguished faculty members and the high quality of their Regulation of business
industry in its classes as adjunct professors and lecturers. For example, Wall Energy and environmental economics
courses. At Haas, teaching excellence is a high priority. Street veteran Peter Goodson, former partner of private equity firm Clayton, Electricity industry restructuring
The best proof of this is from Berkeley MBA students themselves, who Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his Degrees:
John Morgan Innovation and Entrepreneurship in Telecommunications and Media course,
AB, Economics, Harvard University
Gary and Sherron Kalbach Professor
are asked to evaluate the teaching of their professors every semester. PhD, Economics
in Entrepreneurship Over the past several years, about two-thirds of the Haas School faculty Dr. Reza Moazzami draws from his more than fifteen years of experience as Massachusetts Institute of Technology
Founding Director, Experimental members have regularly earned the coveted “Club 6” status in their student an engineer, entrepreneur/CEO, investor, patent holder, and educator in the “Along with teaching Microeconomics, I
Social Science Laboratory (Xlab)
IT and communications industries. believe we are teaching people to become
Faculty Co-Director, Fisher Center for the evaluations—that is, their average ratings are 6 or higher on a 7-point scale. leaders. This requires the ability to assim-
Strategic Use of Information Technology ilate ideas from everywhere, to be a gen-
Since 1898, Berkeley’s business school
eralist in the best sense of the word. My
Courses taught:
Game Theory Approaches to Bargaining, Established Excellence in Teaching The Center for faculty members have played a strong job isn’t to teach what to think but how.”
Conflict, and Negotiations
In the Berkeley MBA classroom, faculty members emphasize both theory Teaching Excellence role in state and federal government
Current research interests:
E-commerce and practice by using a variety of teaching methods. Case studies, seminars, The Center for affairs. In 2009, President Obama
Organizational design simulations, guest speakers, and group projects all facilitate the learning Teaching Excellence nominated Haas Professor Emerita
Experimental economics
process. Classroom learning is enhanced by numerous opportunities to apply (CTE) promotes best Janet Yellen as vice-chair of the Federal
Degrees: practices in teaching
PhD and MA, Economics the lessons to real-world situations. For example, some courses in marketing Reserve System Board of Governors
and learning inside
Pennsylvania State University and entrepreneurship place teams of MBA and graduate engineering and named Professor Laura Tyson
BS, Economics and outside the classroom.
University of Pennsylvania students together at Silicon Valley firms for hands-on consulting projects. Leveraging the experience and to his Economic Recovery Advisory
“My teaching style is conversational, insights of veteran instructors, Board. Previously, Tyson served as
exploratory, and interactive. I want
Haas professors regularly integrate their research findings into new course as well as a wide variety of instruc- the chair of the National Economic
students to feel that we’re on a journey offerings and reassess the MBA curriculum to ensure its relevance in tional tools and training resources, Council under President Clinton. And
to learn together. They’re curious and presenting current management issues. In their courses, Berkeley MBA the CTE manages a full and
interesting, and they end up teaching professor Carl Shapiro recently joined
students benefit by being among the first to learn of faculty discoveries and continuous spectrum of activities
me as much as I teach them.” and services to continually improve the US Department of Justice as the
by studying first-hand with the inventors of new theories and principles for chief economist in the department’s
the way education is delivered
management practice. throughout the Haas School. antitrust division.
28 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 29
C U lT U r e Justin Di Trolio
MBA 11
Internship:
A Collaborative Culture
Summer Associate
Bain & Co.
New York, New York
Previous degree:
BBA, Operations Information Systems
and Economics
College of William & Mary
Williamsburg, Virginia
Previous job:
Student Profile: Associate, Investment Bank Strategy &
Business Development
Class of 2012 J.P. Morgan Chase & Co.
London, United Kingdom
Applicant Pool & Class Size Whenever Justin DiTrolio walks
Applications Received 3,626
At Haas, teamwork and collaboration yield great rewards. through the courtyard at Haas he
Students are members of a close-knit, supportive peer network that draws seems to run into someone he knows,
Entering Class Size 245 whether it’s a classmate, a professor
on both shared experiences and a diversity of ideas and backgrounds to build
or a member of the administration.
Academic Profile bonds that last a lifetime. He counts the small class size among
Average Undergrad GPA 3.63 the benefits of being at a school
Middle 80% GPA Range 3.39-3.87 A Welcoming Atmosphere where you know “just about everyone
by name or face.”
Average GMAT 718
The Haas School is home to a fascinating, vibrant community marked
Middle 80% GMAT Range 680-760 A Team effort
by a nonstop schedule of activities developed by and for students. The
“When I was applying for internships,
Age Distribution reason for this has to do with the personalities of the students themselves. the Haas Alumni Network helped me
Median Age 28 Berkeley MBA students frequently speak of a welcoming atmosphere that gather information on firms. People
Age Range 25-39 encourages involvement. gave really honest, candid advice. I
got the sense that they all want to see
Diversity Among the school’s greatest assets is the community of fellow students, who Haas grads—and the school—do well.
form a lifetime network of friends and professional contacts. The relatively And I probably owe my internship
International 39%
to the Consulting Club. In addition
US Minorities 36% small size of the MBA program (only 240 students enroll in each entering
to spending hours with classmates
Women 31% class) permits students to get to know all members of their class. Students practicing for case interviews, they
Countries Represented 38 represent a wide range of ethnic backgrounds, religious affiliations, and also brought expert advisors to cam-
sexual orientations. About a third of the students are from outside the United pus to help me through the process.”
Professional Experience States, representing more than 30 countries. Students Take Charge
Median Yrs Work Experience 5 “Students regularly organize treks
Middle 80% Range of Yrs Work Experience 3-8 Going Above and Beyond to their home countries over the
Christmas break. On the trek to
Select Undergraduate Majors As a complement to their coursework, students get involved in clubs and Brazil with 30 of my classmates,
Engineering 26% community service. They organize major conferences, put together panels of we experienced a great blend of
beach time, cultural activities and
Economics 24% executives, and assemble ski trips to nearby Sierra Nevada resorts. Students
visits to companies like Embraer,
Business 20% take advantage of the university’s wide range of public lectures, exhibitions, Vale—the world’s second largest
Social Sciences 11% concerts, and conferences. Consumption Functions bring together the whole mining company—and H. Stern,
Humanities 5% school for food, fun, and camaraderie. the jewelry firm.”
Natural Sciences 4% Family Friendly
UC Berkeley has a long tradition of social
Computer Sciences 3% “Haas does an excellent job of
Berkeley-Haas responsibility and a commitment to integrating students’ partners into the
Math 2%
Defining Principles creating a better world. In keeping with life of the school, they are welcome
Other 5% to do everything but attend class. My
There are four principles that, that spirit, Berkeley MBA students get
taken together, sharply define the involved to make a difference. Almost fiancée regularly comes to events at
Select Previous Industries school. Balancing business school
Berkeley-Haas culture:
Consulting 32% the entire MBA class participates during and your relationships is not an easy
• Question the Status Quo
Banking & Financial Services 18% the year in one of the many fun events feat, but Haas makes it exponentially
• Confidence Without Attitude that are a part of the Challenge for easier by paying so much attention to
High Technology/Electronics 7%
• Students Always the partners.”
Not-For-Profit 6% Charity—talent shows, charity auctions,
Consumer Products/Retail 4% • Beyond yourself and sports competitions that help raise The Place to Be
Real Estate 4% For more information, visit money for the Special Olympics and “The Bay Area puts you within easy
http://www.haas.berkeley.edu/ other organizations. Many Berkeley reach of so many great outdoor
Telecommunications 4% activities. I love being able to drive
strategicplan/culture/index.html.
Healthcare/Pharma/Biotech 3% MBA students volunteer as mentors to Tahoe to ski or down to Pacifica
Accounting 2% for disadvantaged high school students to surf. I was amazed that all of the
through the Young Entrepreneurs at swimming pools on campus are
Advertising 2%
outdoors. There’s nothing like being
Computer-Related Services 2% Haas (YEAH) program. Nearly 100 percent of these high school students go
blinded by the sunlight during an
Energy 2% on to college, many to top schools. early morning swim.”
Entertainment 2% The cooperative, team-oriented nature of the Berkeley MBA program
Government 2% encourages students to work together productively and harmoniously. Haas
Other 10% students are ambitious and driven to succeed, but they also understand the
*As of August 12, 2010 value of studying together and socializing together—and they always seem to
do it in high gear. They embody the California mantra: work hard and play hard.
30 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 31
Coming to Berkeley-Haas means joining a vibrant, thriving community of fellow students,
C U lT U r e alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers
to schoolwide events, there’s always something happening here. And as a member of
A Dynamic Community
the Berkeley MBA student community, you have the opportunity to not only attend these
activities, but also to participate in creating and planning them. Here is a sample of the
many events and activities MBA students were a part of last year.
August-September October November December–January
• Berkeley MBA students • The Haas School community • John Chiang, California state • “Smart grid” technology • The annual Haas Holiday Winter Treks explored
presented summaries of celebrated after Professor controller, and Bill Harper, was discussed during Celebration spread end- business landscapes in
their summer International Oliver Williamson was named chief diversity officer at Pacific the 4th installment of of-semester cheer among
Business Development a winner of the 2009 Nobel Gas & Electric, spoke at the the Berkeley-Stanford students, faculty, and staff. India, Kenya, Brazil,
(IBD) projects undertaken in Prize in Economic Sciences. 5th annual Haas Diversity in CleanTech Conference Hong Kong, China, and
• The Dean’s Speaker Series New York City.
Gabon, Brazil, Finland, and PHOTO #2 BelOW Business Conference. Series.
featured John Anderson,
12 other locations. • The 8th annual Technology
• Stephen Pratt, CEO and • A biodegradable bone screw president and CEO of Levi
• The 2nd annual Schwab managing director of Infosys developed by China’s Tsinghua Exposition hosted by UC Strauss & Co., who spoke
Charitable Philanthropy Consulting, spoke to Haas University won the 5th annual Berkeley’s Business and about the company’s
Speaker Series kicked off students on “Leadership and Intel+UC Berkeley Technology Technology Association sustainable business
with Jane Wales, founder Networking from the CEO Entrepreneurship Challenge (BTA) showcased new practices. PHOTO #5 BelOW
of the Global Philanthropy Perspective.” (IBTEC). innovations.
• Hans Morris, former
Forum. • The economic recovery
• The 2009 Haas Homecoming • A team of Berkeley MBA president of Visa Inc., spoke
• Venture capitalist and Celebration featured career students won the National Real was debated at the 3rd at the MBA Career Services
technology veteran Vinod management insights, a Estate Challenge held at the annual Berkeley Finance 2010 Winter CareerFest.
Orientation Week Khosla spoke after receiving Mexican fiesta, and, of course, University of Texas at Austin. Conference.
• The Peterson Lecture Series
featured prominent the Lester Center’s 2009 a football game. • The 20th annual Conference on • Students launched the new on Corporate Responsibility
business leaders, Lifetime Achievement Award Haas Veterans Club with its
Financial Reporting honored featured Whole Foods
including Intel CEO in Entrepreneurship and first event featuring Mary
Mozilla CEO John lilly Donald Kirk, former chair of the Co-president and Chief
Innovation. PHOTO #1 BelOW
Paul Otellini, and Financial Accounting Standards George, co-chair of Bell Operating Officer Walter
addressed the annual > play Board, and Haas School Professor Automotive Products. Robb.
Adobe Systems CEO
Digital Media Conference. Emeritus George Staubus.
Shantanu Narayen. PHOTO #4 BelOW
PHOTO #3 BelOW
1 2 3 4 5 6 7 8
February March • The Haas Community
gathered to celebrate the
launch of the School’s
• The Management of
Technology (MOT) Program
kicked off its spring lecture
April • Serial entrepreneur Mark
Pincus and Haas School
Professor Laura Tyson,
May
defining priniciples. series with venture capitalist an economic adviser to
and author Geoffrey Moore • The 11th annual Global Social President Barack Obama,
• Berkeley MBA students won • Top executives in Asia The Economist hosted its • Team consisting of of Mohr Davidow Ventures. • The annual End-of-the-Year
Venture Competition attracted a headlined the All-Alumni
the 4th annual Finance explored changes and two Berkeley MBA Party celebrated students,
innovation conference at students and a Berkeley • The district attorney of San record number of attendees. The Reunion Conference.
faculty and staff.
Case Competition held opportunities in Asia at the Haas, featuring Christina challenge to create sustainable
undergraduate student Francisco, CFO of Hewlett- • Sonal Shah, director of
at Southern Methodist 10th annual Berkeley Asia ventures that generate positive • The annual Talent
University’s (SMU) Cox Business Conference. romer, chair of the won the semifinals of the Packard, and CEO of Bare the new White House Office
Escentuals headlined the social change attracted more Show featured another
School of Business. White House Council of inaugural International
than 500 entrants. of Social Innovation and Civic
side of Berkeley-Haas
• The 4th annual Education Economic Advisors; Arianna Renewable Energy Case 14th annual Women in Participation, spoke at the
PHOTO #6 ABOVe
Leadership Case Challenge with their Leadership Conference. • The 15th annual Fisher Real students—talent outside the
Huffington, editor-in-chief Center for Nonprofit and
• Two teams of Berkeley Competition focused on proposals for averting the Estate Conference featured classroom.
• Entertainment executive Public Leadership’s 12th
MBA students won in challenges in Pittsburgh of The Huffington Post; Macedonian energy crisis. Freddie Mac Chief Economist annual Public Leadership • 2010 Berkeley MBA
the initial rounds of the and robert reich, former Bill Block, who has made
public schools. Frank Nothaft. Dinner. Commencement featured
Venture Capital Investment • Marketing Professor successful bets on such
• Executives on the forefront US Secretary of Labor, Emeritus David Aaker films as District 9 and • Haas inaugurated the Koret Richard Blum, founder of
Competition held at UC of health care reform and among others. Blum Capital Partners and
Berkeley and at Columbia returned to Haas as part The Blair Witch Project, Classroom, a new state-of-
technology spoke at the of the annual David Aaker spoke as part of the Dean’s the-art interactive learning the American Himalayan
University. 4th annual Business of Foundation PHOTO #8 ABOVe
Distinguished Lecture Speaker Series. center.
• Steve Ellis, worldwide Health Care Conference. Series in Marketing. • The 4th annual Berkeley
managing director of • A panel of experts explored PHOTO #7 ABOVe Energy and Resources
Bain & Company, spoke innovation through Collaborative (BERC) Former Argentine Minister
to students as part of the • The Energy Institute
philanthropic prizes as part at Haas hosted its Symposium featured some of Economy Martin Lousteau
Dean’s Speaker Series. of the Schwab Charitable delivered the keynote at the
15th annual POWER of the top minds in the
Speaker Series. Conference on Energy energy industry. Haas School’s first-ever Latin
Research and Policy. American Business Conference.
32 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 33
AlUMNI
Joe Jimenez
MBA 84
Your Own
CeO, Novartis
Barbara J. Desoer Basel, Switzerland
MBA 77
In January 2010, Joe Jimenez, MBA 84, was named the first
President
Worldwide Network
American to helm Novartis, a Swiss-based healthcare com-
Bank of America Mortgage, pany. The ability to identify and meet challenges, and motivate
equity, and Insurance Services employees to accomplish goals, is one of many fortes Jimenez
Calabasas, California has been perfecting since his days climbing the corporate lad-
Barbara Desoer is president of Bank der at Clorox, where he began his career as a brand manager.
of America Home Loans & Insurance. “The marketing courses that I took at Haas were very quantita-
She oversees a home loans business tive. I found that when I went to Clorox to start my career, this
that accounts for about 20 percent of
From your first day as a Berkeley MBA student, you are really helped me have an analytical bent that other people new
the US mortgage origination market,
able to leverage the power of one of the best professional with a $2 trillion servicing portfolio
to Clorox did not have. Also, the marketing courses that I took
networks on the planet. More than 36,000 Haas School graduates— at Haas helped me understand how to think about the cus-
serving nearly 14 million customers. tomer and the consumer in a deep way.
and over 458,000 UC Berkeley graduates—are connected by a robust alumni She also oversees the bank’s home
network that includes career resources, online communities, and local equity business and insurance “When I entered the pharmaceutical business, it was clear
alumni chapters in major cities around the globe. services organization, which is the that the commercial model had to change: the old model of
world’s largest provider of loan field forces visiting physicians
in their offices worked in the
Endless Networking Opportunities protection products.
80s and 90s, but was not going
Whether in Shanghai, Santiago, London, or New York, you will have In 2006 and 2007, US Banker named to work in 2007. I focused the
immediate access to local alumni who get together often to strengthen their Desoer one of the “25 Most Power- organization on making signifi-
ful Women in Banking.” Desoer’s cant changes to the commer-
personal and professional contacts at chapter and regional gatherings. In
broad mandate—one that covers technology connecting Bank of cial model, taking more of a key
addition, a variety of online and in-person alumni groups and clubs formed
America with its approximately 53 million consumer households, account management approach
around special interests—from biotech and real estate to business in greater as well as ensuring that critical operations function reliably and
China—can provide you with insights and contacts. which targeted key payers and
efficiently to the satisfaction of the bank’s customers—requires understood their needs.
• Alumni Chapters—With chapters in over 43 countries all over the world, strong technical, analytical, and strategic skills. Desoer says
including more than 30 chapters in the US, there are Haas alumni events she was drawn to Haas because the school provided her with a “Also, having a marketing back-
happening an average of five out of seven days a week all over the world. comprehensive education in these core areas. ground enabled me to teach the
organization to better under-
• Affinity/Industry Groups—Haas alumni have formed a variety of groups around She says her time at Haas has helped her throughout her career stand the patients, how they
certain affinities and industries (real estate, entrepreneurship, consulting, etc.) by giving her both an analytical foundation and early leadership manage their diseases, and how
for networking and career opportunities. experience. “The MBA program provided me with a foundation of we can help them. For example,
• Student/Alumni Mixers—Active MBA students organize alumni mixer events. technical skills which I have applied in various roles throughout many patients don’t take the
Last year, for example, “Dinner for 6” was a casual, small-group opportunity for my career,” she says. “Team projects in the program helped me medicine they are prescribed.
students to interact with alumni in specific fields of interest. In addition, each understand group dynamics such as leadership, compromise, We used traditional marketing
semester the Haas School Alumni Relations Office hosts a major networking and how to more effectively work as a team.” approaches to understand the
event for all MBA students and alumni in the Bay Area. psychology of why, and then
• Online Social Networks—Facebook and LinkedIn communities provide overcome those issues.”
members of the network convenient means of leveraging contacts and
deepening their Haas affiliations.
• Networking Tools—Access to powerful online tools, including Haas@Cal, the Paul Otellini
Haas School’s exclusive online community, provides you the resources necessary MBA 74
to start your own blogs, group event calendars, group emails, and more. CeO
There is also access to a collection of more than 4,000 Haas alumni who have Intel Corporation
volunteered to be career advisors. Santa Clara, California
According to Paul Otellini, “The biggest sin is to stay heads-down
Lifetime Tools and Resources when the world is changing.” In 2005, Otellini became the fifth chief
As a graduate of the Berkeley MBA Program, you will not only continue to executive officer of Intel Corporation—a convincing indicator of personal
have full access to all networking tools, you will also enjoy a full menu of achievement and professional distinction.
career services, as well as personal development and educational resources. His promotion came after more than 30 remarkably successful years at
• Lifetime Careers Resources—Access to job databases, resume services, Intel. “I stayed because I never ceased to learn or to have a new oppor-
personal advising and coaching, and career workshops and webinars offered by tunity to grow,” he says. “We went from startup to the largest semicon-
the Career Center. ductor manufacturer in the world while I was working here. It’s pretty
• Knowledge for Life—In addition to lifelong access to the Haas School’s Long hard to beat that in any other place.”
Library and Factiva services, alumni are invited to audit specific courses in the When asked to reflect on the attributes of a successful corporate leader,
fall and spring semesters. he underscores a few: “I think one must possess relevant competence in
• Reunions—At your one-year anniversary and then every five years after that, one’s industry and firm. And the ability to manage well is a prerequisite
you are welcomed back to Haas for Reunion Weekend where you will have the for leadership.” He adds, “At least in a high-tech company, one needs to
opportunity to socialize and reconnect with your fellow graduates, as well as be close to one’s products and customers.”
share experiences and expertise with each other.
34 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 35
AlUMNI
Cathie Lesjak
Your Own
MBA 86
Acting CeO
Maura O’Neill
Hewlett-Packard MBA 04
Worldwide Network
Palo Alto, California Chief of Staff
US Sen. Maria Cantwell
Hewlett-Packard’s core management
Washington, D.C.
philosophy, which recognizes that
employees are a company’s most After starting three
valuable resource, helped create a companies and helping
steady stream of new challenges a classmate build a Web
for Cathie Lesjak as she worked 2.0 textbook company,
John Riccitiello Kathryn Hall Peter Kontes her way up from treasury analyst to Maura O’Neill’s career
BS 81 MBA 08 MBA 74 chief financial officer at the storied took a sharp turn when
Silicon Valley giant. “The skills and she became chief of staff
Chief executive Officer Vintner Chairman emeritus & Co-Founder
knowledge that I gained at Haas—my to US Sen. Maria Cantwell, a Washington
electronic Arts, Inc. HAll Wines Marakon Associates
understanding of how to price and State Democrat whom O’Neill has known
redwood City, California St. Helena, California New york, New york
manage risk—play a role in almost since 1992. As Cantwell’s top aide, O’Neill
After graduating Accomplished attorney Peter Kontes is a co- all my decision making,” she says. organized Senate hearings on oil prices
from Berkeley, John and businesswoman, founder and chairman and is leading the charge on clean energy
Riccitiello traveled Kathryn Hall returned emeritus of Marakon tax incentives.
the world, moving up to Napa Valley in 2001 Associates, described Ann Hsu Don Wurster
the corporate ladder after serving four by Fortune magazine MBA 98 MBA 80 Paul Rice
from his first job with years as the United as one of the “elite half
Clorox, where he States Ambassador dozen” strategy consult- CeO of China Operations President MBA 96
relocated to Dusseldorf, to Austria. By 2005, her Napa Valley ing firms in the world. He has advised rivalWatch National Indemnity Company President and CeO
to a post as group marketing director winery, HALL Wines, was growing at top management of some of the world’s Shanghai, China Omaha, Nebraska TransFair USA
with Pepsi in Cypress, and then to the a brisk pace. Hall’s latest undertaking best-known companies, and has broad Just two years out of Oakland, California
A quarter century ago,
United Kingdom as CEO of Sara Lee’s was a 120,000 square-foot expansion industry experience in financial services, business school, Ann Paul Rice realized that his
Don Wurster left San
worldwide bakery division. Riccitiello project designed by legendary archi- branded consumer products, retailing, Hsu co-founded an Fair Trade Certified label
Francisco for a job at
returned to the Bay Area to head EA, tect Frank Gehry—a green-certified, and manufacturing. A leading authority Internet start-up called would succeed after coffee
an insurance company
a $3 billion video game publisher that state-of-the-art building meeting a on managing large companies to achieve RivalWatch that gath- giant Starbucks signed
owned by Warren Buf-
produces blockbuster games such as number of environmentally sustainable superior value growth, he has authored a ers data about online on. When Dunkin’ Donuts
fett’s conglomerate
Madden NFL and The Sims. construction standards. number of publications and co-authored retailers. She helped followed three years later,
Berkshire Hathaway
The Value Imperative. guide it safely through the tech bust and he knew Fair Trade, once
in Omaha. Head of
then returned to China to open a new National Indemnity Company since 1989, scoffed at by corporate skeptics, had hit
Yossi Bachar RivalWatch office in Shanghai. “It’s much Wurster credits Haas with helping him the big time. “This concept of great-tasting
harder to start a company in China,” Hsu
MBA 85, PhD 87 says. “But I had a lot of good friends who
develop accounting and analytical skills products that also make a difference in the
that have made it easier to negotiate world is something that works even with
Former Director General were invaluable in helping me to lay the
John Woolard, Israel Ministry of Finance groundwork and recruit people.”
the uncertain world of insurance, where mainstream consumers,”says Rice, who is
MBA 97 execs often don’t learn how their under- CEO of TransFair USA, which certifies and
Tel Aviv, Israel
writing decisions will “work out” until promotes fair trade products, including
CeO “UC Berkeley was the Greg Greeley several years later. coffee, tea, bananas, and chocolates.
BrightSource
Oakland, California
first place in which I felt MBA 98
I was under pressure to
Vice President of european retail
John Woolard brings more than two decades study hard,” says Yossi
Amazon europe Stuart Bernstein
Bachar. “During my first
of experience in the energy technology
ten weeks at Berkeley, luxembourg BS 85
sector to his role as CEO of BrightSource,
one of the world’s new leading companies in I studied more than in Greg Greeley left Sun
Managing Director and Partner
the movement to solar energy. As head of all of my undergraduate studies put Microsystems for
Financial Institutions equity
BrightSource, Woolard helped broker recent together.” Enduring Berkeley’s rigors Amazon.com in 1999
Markets Group
deals with Southern California Edison and gave Bachar confidence years later when because of the online
Goldman Sachs
Pacific Gas & Electric to provide more than the Israeli government tapped him to retailer’s commitment
New york, New york
2,200 megawatts of clean solar power. The address the near-total control the five to customer satisfac- Stuart Bernstein is head of Financial Institu-
company was named a 2009 Technology largest Israeli banks had over the tion. Now Amazon’s vice tions Capital Markets at Goldman, Sachs &
Pioneer by the World Economic Forum nation’s capital market. As director president of European Co., the firm he joined after graduating from
in recognition of efforts to make solar general of the Finance Ministry, Bachar retail, Greeley runs retail and marketing Haas in 1985. Last year, he executed the $20
energy cost competitive with fossil fuels. helped jumpstart the Israeli economy operations for Amazon.co.uk, Amazon. billion IPO for Visa, the largest IPO in US
It was the only solar company among by opening the markets to new banks. de., and Amazon.fr. Greeley is always history, as well as several multibillion-dollar
34 winners, which were honored for focused on what comes next: “The future offerings for institutions such as General
their involvement in the development of will bring many opportunities for authors, Electric, Washington Mutual, Wachovia,
life-changing technology innovation. musicians, filmmakers, and content National City, and Goldman Sachs. The
providers, as well as for other companies Banker magazine named Goldman Sachs
offering their products online and for the “Most Innovative in Initial Public Offerings”
billions of people who want to consume for the Visa transaction.
media in old and new ways,” he says.
36 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 37
CAreerS
Haas Alumni in Europe
Opening Doors to Future Success Andre Calcada
Bastos
MBA 03
(far left)
Maria Dahl
MBA 01
(middle right)
Vice President, Oncology Portfolio
Management
Manager IPSEN
McKinsey & Company London, United Kingdom
London, United Kingdom
Internship:
Previous degree:
Business Development
Aerospace Engineering Chiron Corporation
Instituto Superior Tecnico, Portugal
Previous degrees:
“The Berkeley MBA Ph.D, Tumor Immunology
curriculum is very flexible, Imperial Cancer Research Fund
which was an advantage University College London
for me since I wanted to MSc. Chemical Engineering
focus on subject matters Technical University Denmark
where my background was “The Career Center has a
When the world’s most selective weaker or where I wanted unique knowledge of the
organizations seek new talent, to develop a deeper level of needs of a broad range of
they turn to Haas. The school’s key knowledge. The knowledge I industries not only in the
acquired allowed me to better Bay Area but also nation-
location and deep ties to global understand and apply what ally and internationally. For
firms will provide you with the tools could have otherwise been me this was very valuable in
and connections you need to launch ‘dumb’ frameworks to client terms of understanding what
situations.” opportunities might be suit-
the next stage of your career.
“The Haas community was, able for my background and
interests.”
Top financial institutions, most of all, collegial and
consulting firms, consumer tight knit. I had heard of this “When I was at Haas I started
and purposefully sought this the Biotech Club which orga-
products manufacturers, and kind of atmosphere, as I was nized events with speakers
technology companies are among looking for a very different from the pharmaceutical and
those firms that hire Haas experience from what other biotech industry. I was also
schools might offer. Students co-chair of the business plan
graduates as interns and full-time spent a lot of time together competition—through this
employees. employers seek out outside of class and academ- role I got to know the biotech
Berkeley MBA students because ics: travelling, sports, or just start-up Somagenics. I have
socializing.” been an external advisor to
they demonstrate not only a them ever since.”
mastery of powerful quantitative
and management tools, but also a
Emily Bolton
MBA 05 Sanchit Suri
solid understanding of best
practices for the changing
(middle left) MBA 07
Enterprise Development Manager (far right)
technological, global, and human REDF (formerly the Roberts Associate
Enterprise Development Fund)
dimensions of business. Because London, United Kingdom
JP Morgan Chase & Co.
London, United Kingdom
the school’s culture produces Internship: Previous degree:
innovative leaders, Haas is widely Farber Intern B. Technology
REDF Indian Institute of Technology
recognized as one of the most Delhi, India
Previous degree:
desirable schools at which BA, Natural Sciences “Once you have obtained
to recruit. Cambridge University,
the basics through the core
United Kingdom
curriculum, nothing at Haas
“I chose the Berkeley MBA is set in stone. You have the
because of its track record opportunity to put together
in enabling leaders to apply a class list that works for
business management and you, one that allows you to
investment approaches really dig into an area that
to solve complex social interests you.”
problems. I was not disap-
pointed. Berkeley gave me “Being involved with groups
the foundation of theoretical like the Finance Club and the
frameworks and practical Consulting Club was a good
experience I needed to build a supplement to my classes.
career in this sector.” They were forums to continue
discussions and interpret
“Without doubt, Berkeley has what is going on in the
been catalytic in my career business world.”
and has enabled me to do a
job I am passionate about and
that is driving meaningful
change in society.”
38 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 39
CAreerS
Berkeley MBA Berkeley MBA
Class of 2010 Full-time Class of 2011
Building Your Career
Employment Report* Summer Internship Report*
Median Salary: $110,000 Median Monthly Salary: $6,413
Mean Salary: $108,011 Mean Monthly Salary: $6,166
Median Signing Bonus: $20,000 (based on a 10-week internship)
Mean Signing Bonus: $22,439
The Haas School’s highly regarded reputation in the business employment by Industry: Internships by Industry:
community and its location in the heart of the San Francisco
Bay Area provide Berkeley MBA graduates with an ideal Biotech/Pharma/ Advertising/ Entertainment/
gateway to many of the world’s most selective organizations Healthcare 3% Media 1% Media 2%
across a variety of industries. Environmental Services &
Real Estate 2%
Education/Govt/ Sustainability 1% Consumer
The Haas School provides you with access to employers through multiple Nonprofit 4% Products/
Entertainment/Leisure/Sports 1%
channels. On-campus interviews and corporate presentations are popular Retail 3%
Other 2%
forums for presenting oneself to a prospective employer. The Haas Other 3%
Consumer Education/Govt/
School’s MBA Career Services facilitates hundreds of on-campus interview Products/ Nonprofit 8%
opportunities for positions spanning the globe and over a thousand electronic Retail 5%
Technology
job postings specifically targeting Berkeley MBA students each year. In Real 30% Technology 32%
Estate Consulting
addition, you are given the opportunity to interact with hiring managers and 6% 10%
recruiters in more informal ways, including industry firm nights, career Energy
Financial
James Bender panels, corporate visits, alumni mixers, and job fairs. Energy
10%
Consulting
25%
12%
Services 16%
MBA 10
Product and Retail Management A Personal Approach
Amazon Financial
Seattle, Washington
If your career goal is to work for a firm or industry
Services Biotech/Pharma/
that doesn’t recruit on campus, the Career Center 11% Healthcare 13%
Internship: The Career
Strategic Marketing Intern
Services staff can help you devise and execute a strategy for a
Cisco Strategic Services
organization for customized job search. The school’s small MBA class
San Jose, California
Previous degree: the Berkeley size allows career advisors to offer a personalized,
BS, Computer Sciences MBA Program hands-on approach to your career search. employment by Function: Internships by Function:
US Naval Academy, Maryland was ranked
The goal of the Chetkovich Career Center is to provide
Previous job: #4 nationwide Operations 2% Human Operations
US Naval Aviator
by recruiters you with resources and opportunities to successfully Resources 1% 4%
United States Navy
in a 2008 match your skills and interests with an employer. The Real Estate 5%
“I interned with a major tech company center’s experienced staff provides you with a wide Other 4% Other 8% Human Resources 1%
and was staffed on electrical Smart BusinessWeek
Grid strategy—a complete opposite survey. range of services, including help with individual career General
direction than what I had antici- planning, clarifying career directions, resume writing, Management Consulting
pated. The work was challenging yet 11% 8% Marketing
and interview preparation. Consulting 28%
rewarding. I provided the bulk of the 27%
Business Business
research and analysis and was given
an enormous amount of responsibility.
The center plans workshops, panels, networking events, and receptions Development/ Development/
Strategy Strategy
I thoroughly enjoyed the conclusion specific to all phases of the career search. It also organizes on- and off- Marketing 12%
11% General Finance 23%
and am excited to see the results of campus recruiting activities and job fairs. The staff provide you with valuable Finance 20%
18% Management
my work in the daily news as the com-
pany executes its Smart Grid strategy.
resources and indispensable tools to conduct successful career searches 17%
while in school and throughout your lifetime.
“There are just so many very
intelligent people at Haas who are
very accomplished. I was amazed
daily at how students tackle difficult *All information as of August 12, 2010
problems in class, case competitions,
or daily life. There is an air of
willingness to help that is unlike
anything I have experienced. I think
amazing minds coupled with the Top Hiring Firms Chevron Corporation Johnson & Johnson Parnassus Investments
willingness to lend a hand sets Haas Cisco Systems Kaiser Permanente Samsung
apart. These are without question Amazon Del Monte Foods McKesson SunPower
the defining Haas characteristics Apple Deloitte Consulting McKinsey & Company UBS
that enables Haas grads to empower Autodesk, Inc. Facebook Microsoft Corporation VM Ware
employers.” Bain & Company Genentech, Inc. Morgan Stanley Yahoo!
Bloom Energy Google Novartis Corporation ZS Associates
The Boston Consulting Hewlett Packard Pacific Gas and Electric Zynga
Group Company (PG&E)
40 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 41
CAreerS
Supporting You from Planning to Pursuit
While you are in the Berkeley MBA program, you will learn Recent Recruiters of Berkeley MBAs
how to manage a successful career and prepare yourself Selected companies and organizations that participated in on-campus recruiting
to secure the job you want after graduation. The Chetkovich and/or hired a Berkeley MBA during the 2009-2010 school year.
Career Center combines highly personalized services, quality programs, and 1 Life Healthcare Business for Social Global Citizen Year Milo
Responsibility (BSR)
state-of-the-art tools to assist you in thinking strategically about your career 3MD
CAA Ltd
Goldman, Sachs & Co. MMG USA
4Home Goodwill Industries of Mohr Davidow
objectives and to offer you a structured approach to tackling the job market. A.T. Kearney, Inc. Calpine San Francisco, San Mateo Monitor Group
Cambridge Associates, LLC and Marin Counties
Abbott Laboratories Moody’s Investors Service
Capco Google
Accenture Morgan Stanley
Accessible Career Experts Acciona Energy Capgemini
CDS International Inc.
Gravity
Greenhill & Co.
Motorola, Inc.
Achaogen Mozilla
The Career Center also offers a broad range of services from experienced Acumen Fund Center for Digital Inclusion
Centinela Capital Partners
Greenroad
Griffin Capital
Napkin Labs Patrick O’Neill
advisors, coaches, managers, and practitioners at all stages of the career Adeslas
Adobe Systems Charles Schwab Guggenheim Securities
National Park Service
National Semiconductor MBA 05
planning process. AEGON USA Realty Advisors Chevron Corporation Hara Corp.
Brand Manager
China Asset Management Harris Williams & Co. Nature Conservancy, The
• Career Advisors—Experienced professionals help you determine your career Agilent Technologies, Inc.
Helios AMC
Del Monte Foods
Co., Ltd. Navigant Consulting
Agora Partnerships San Francisco, California
Chrysalix Energy Venture Helios Investment Partners
goals, develop your skills, and structure and implement an effective job search. Alexander Group , Inc., The Capital
Neilsen Mobile
Alphabet Energy
Hewlett Packard NetApp A Berkeley-Haas alumnus, Patrick O’Neill is
• Account Managers—Senior-level account managers maintain hundreds of Alpine Investors
CIM Group HighMark Capital NextLight Renewable responsible for growing Del Monte’s fruit
Cisco Systems Management Power, LLC
relationships with companies. Alvarez & Marsal Citi Honeywell International Inc. business. He also leads Del Monte’s Haas
Nielsen Company, The
Amazon cKinetics Hope Consulting recruiting team for both internships and
• MBA Career Coaches—A select group of experienced second-year MBA AMB Corporation Clean Focus Horizon Wind Energy, LLC
Nintendo of America Inc.
full-time opportunities.
Nomura Securities
students mentor first-year students through the interview and career American Express Clean Power Research Hotwire.com Nonprofit Finance Fund “Although Del Monte is a big company, it
America’s Growth Capital Houlihan Lokey
search processes. Amgen
CleanWell Novartis Corporation
feels like we are all running our own small
Clorox Company, The HP Investor NVIDIA Corporation
AMP Technologies Cobham Humana Inc. Oaktree Capital business. Because Berkeley MBA students
Extensive Training Programs and Activities AMSOLAR
Analysis Group
Cogent Valuation IBM Management, L..P. are very entrepreneurial, that works well
Cooper Industries I-DEV International O’Connor Capital here. They seem to relish the challenge of
The Career Center offers a full schedule of diverse programs and activities to AOL Inc. Corporation for Public Impact Carbon Partners
Apple Broadcasting OmniOx Inc. feeling like business owners.”
prepare you for success. Applied Materials Cowen and Company, LLC
Infosys Consulting
One Medical Group
Infosys Technologies Limited
• Career Management Conference—Accelerate your preparations for the job Arch Bay Capital Creative Artists Agency Innova-Mex Capital Onyx Pharmaceuticals
Artisan Partners Credit Suisse Innovation Works Open Table
search process during an intensive, two-day conference during your first year. Ashoka Crescendo Bioscience Institute of International OpenTV
Aspire Public Schools Dalberg Global Development Education Opportunity Fund
• Career Management Seminar—A series of four workshops to help students AT&T Advisors Intel Oracle Corporation Sagent Advisors TechnoServe
develop career strategy and marketing tools for their internship search. Athleta Del Monte Foods Intuitive Surgical Orion Renewable Energy Salesforce.com Tencent
Attune Foods Deloitte Consulting IQ Engines Group Samsung Tesla Motors
• Premium Programs—A series of workshops and seminars taught by industry Autodesk, Inc. Detecon Javelin Venture Partners Pacific Alternative Asset Samsung Securities ThermaSource
Management Company
To supplement extensive in-house and leadership development experts is designed to give you an advantage in Axio Power Deutsche Bank Jefferies & Company
Pacific-10 Conference
SanDisk Thornburg Investment
Management
B Corporation DigiSynd SAP
offerings, MBA Career Services interview preparation and a head start on career success. JMA Ventures
Palm, Inc. Tiedemann Trust
Baidu.com Dignitas Project JMP Securities Security Global Investors
invites national experts to teach Dodge & Cox Parnassus Investments Seeo Tioga Energy
Premium Programs, a select group • Case and Interview Preparation—Firms such as JP Morgan, Goldman Sachs, Bain & Company Johnson & Johnson
Parthenon Group, The Tishman Speyer
BAM Deutschland AG Dow Chemical Company JP Morgan Sempra Energy
of content-rich workshops designed Clorox, Bain, and McKinsey & Co. are invited into the classroom to train Bank of America Dow Kokam Kaiser Permanente
Partners Group Shop It To Me T-Mobile
to give students an advantage in the students how to apply their classroom skills in the interview room. Bank of New York Mellon E & J Gallo Winery Kantar Health
Passport Capital, LLC Shorenstein Company Tohmatsu Consulting
interview process. Programs include Banyan Water E3 Peak View Partners, LLC Shutterfly Transcendent Investments
Khosla Ventures Management
Training the Street, which teaches • Networked Job Search Teams—An intensive six-week program that utilizes Barclays Capital eBay Inc. Kurt Salmon Associates
Pepsico Simbol Mining
TriZetto
ECG Management Perella Weinberg Partners Simon-Kucher & Partners
valuation methods used on Wall teamwork and Haas expertise helps you quickly launch a strong job search in Barclays Wealth L V Prasad Eye Institute
PG&E Corporation UBS
Barker Pacific Consultants, Inc. SolarCity
Street, and Cracking the Case semi- your chosen field. Education Pioneers, Inc.
L.E.K. Consulting
Picaboo UCSF Medical Center
BedRock Hotels Lab126 Solyndra
nars led by David Ohrvall (above), Elan Management Pix Systems Sony
Union Bank, N.A.
Better Place Landis
which prepares students for case • Corporate Visits and Tech Treks—The Career Center helps organize special Big Fix Elevar Equity Point Lobos Capital Spartina Ventures
University of California,
Lazard Berkeley
interviews. visits by Berkeley MBA students to various organizations around the world. BillFloat Eli Lilly and Company
LeadQual
Portola Pharmaceuticals, Inc Spear Street Capital URS Corporation
BlackRock Elo Touchsystems Prado Group, The SPG Solar, Inc.
LEK Consulting Vale
• Specific Industry Programs—A diverse set of activities and events tailored Bloom Energy Endeavor Global, Inc.
LG Electronics
PricewaterhouseCoopers, LLP Spinal Modulation Vestas
enXco Primus Power
to specific industries, such as the Analyzing Careers in Real Estate Program Bloomspot LightSail Energy, Inc.
Project FROG
St. John Knits VideoGenie
Blu Skye Sustainability Ernst & Young - Business Standard & Poor’s
Living Goods
(ACRE) or the Investment Banking Fellows Program, which both partner Consulting Advisory Services Prophet Stanford Hospital & Clinics
Virtus Partners
Experian Lombardia Capital Partners Visa Inc.
students with relevant alumni. BLUE Interactive
Facebook Los Alamos National
PRTM Starwood Capital Group L.L.C. VMware
Blue Shield of California Laboratory PVT Solar StratOp
Falcon Investment Group LLC VonChurch Inc.
BMC Software Qualcomm, Inc.
Tools that Make a Difference Booz & Company Fidelity
Ford Motor Company
LP Capital Advisors
LucasArts RBC Capital Markets
SunPower
SunRun Inc.
Walmart.com
Warburg Pincus
Bosch Solar Energy AG Madison Tyler LLC Real Capital Solutions Suntech Power
Berkeley MBA students have access to some of the best online job search Boston Consulting Group, The Franklin Templeton
Marie Stopes Mexico Recurrent Energy Sustainable Conservation
Waste Management
Investments Weintraub Capital
and career resources available. Boyer Western Military
Freewheel Market Edge Associates REDF Sustainable Sports Foundation Management
Housing MarketBridge Reforestadora Amazonica S.A. Sutter Health
FSG Social Impact Advisors Wells Fargo
• CareerNet—The school’s state-of-the-art student careers website enables you BP Solar McDowell Properties Research In Motion Ltd Swiss Re America Holding White House - Office of
Brandes Investment Partners Fwix Robert Bosch GmbH Corporation
to stay on top of the job market by providing instant access to career tools, as McKesson Management and Budget
Bregal Investments Gallup Robert W. Baird & Co. Sybase
McKinsey & Company Workday, Inc.
well as employer and event information. Bridgespan Group Gap Inc.
McMaster-Carr Supply Co. ROI Communications Symantec Corporation Xilinx, Inc.
Bridgewater Associates Gartner Roost Symphony Asset Management
Medtronic Yahoo!
• Virtual Interview Coaching—A custom tool that enables you to review model Brown-Forman Corporation GCA Savvian Advisors RPO Management LLC
Genentech, Inc. Meltwater Group ZS Associates
responses to common interview questions, review critical components of a case BT (British
General Mills Mercer
Consultants/SECOR
Consulting
Sympliciti Ventures
Zuora
Telecommunications) TD Bank
interview, and solicit coaching and feedback from a consultant. BTS Ghirardelli Chocolate Company Merlin Securities Ruby Peak Recruiting TechExcel
Zynga
Glasspoint Solar Microsoft Corporation
Burapa Steel
42 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 43
THe Berkeley MBA
Apply to the Berkeley MBA Program
Berkeley MBA
Investment
Banking Fellows
Program
The Berkeley MBA Investment
Each fall, the Full-time MBA Program enrolls 240 bright, Letters of Recommendation Banking Fellows Program sup-
ports and encourages talented
diverse, and creative future business leaders. We admit candidates We require two letters of recommendation students to pursue careers in
with solid professional experience and leadership potential who come from a and prefer that at least one come from investment banking. This pro-
wide variety of industries and backgrounds. We seek candidates who possess gram, funded by the CJ White
a current employer. Select individuals Scholarship Fund, awards
the Berkeley values of confidence without attitude and a willingness to look with whom you have had considerable scholarships to a select group
beyond the status quo. professional interaction, such as your of full-time Berkeley MBA
students each year who have
Candidates should apply online at mba.haas.berkeley.edu. Please read the supervisor or a major client. Your letter demonstrated a commitment to
application instructions carefully. In addition, be sure to review the admissions writers should be able to attest to your the field. In addition to receiv-
podcasts and blogs for helpful application tips. value as an employee, your professional ing specialized career counsel-
ing and a subsidy for school-
accomplishments, and your personal
Li-Chien Chen qualities and interpersonal skills in an
organized visits to investment
MBA 11 Professional Experience organizational context. For this reason, we
banking firms in New York or
overseas, student fellows are
Internship: The quality of an MBA program is immeasurably enhanced by the real-world The Haas School of Business strongly discourage academic references. also paired with experienced
Marketing Intern is named to honor Walter A. mentors in the investment
Health Care Division
business experience that students bring to the classroom. For this reason, Recommendations from co-workers,
Haas Sr., a 1910 graduate of banking community.
Johnson & Johnson, China most of our students have two or more years of full-time professional work the school and president of someone you have supervised, relatives,
Shanghai, China experience following the completion of their undergraduate degree. More San Francisco-based Levi or personal and family friends are
Previous degree: important, however, is the richness of that experience. When reviewing Strauss & Co. from 1928 to
BBA, Finance 1955. The gift naming the inappropriate and can be detrimental to
National Taiwan University applications, we are interested in the progression and milestones of your building was donated by his the review of your application.
MS, Financial Engineering career, as well as your supervisor’s assessment of your value as an employee wife, Elise Stern Haas (a
National Cheng Chi University, Taiwan and potential as a leader. great-niece of founder Levi
Previous job: Strauss), and three of his Interviews
Brand Manager, Marketing Department children. The Haas family The Admissions Committee conducts
PepsiCo Foods Taiwan Co., Ltd, Academic Aptitude still maintains control of
interviews of applicants by invitation only,
Taipei, Taiwan the firm today.
Candidates may apply if they hold the equivalent of a four-year US bachelor’s and we ask that you please refrain from
In her role as VP of Academics of the
Marketing Club, Li-Chien Chen organized degree and have not obtained an MBA or comparable degree from another contacting us to request an interview.
a Marketing Speaker Series for 2011 institution. In reviewing your transcripts, we take into account your choice of Interviews are offered both on-campus and in cities around the world.
that goes a step beyond the usual. For coursework, the rigor of your undergraduate major, the competitiveness of your
instance, the series will be structured
academic institutions, and your grade point average (GPA). Although we do
to bring first-year students up to speed
not have a minimum requirement, a GPA of B (3.0) or better is generally the
Admission to Concurrent Degree Programs
faster in all of the various marketing
disciplines. This, Chen believes, will help standard for serious consideration. Three joint degree programs are available for full-time MBA students,
them be more competitive when they including an MBA/MPH, JD/MBA, and MBA/MA in International Area
look for internships. The curriculum at Haas includes courses that have a qualitative focus and Studies. Candidates for the MBA/MPH Program must complete the MBA
“I’m looking forward to my internship others that are more analytical and quantitative. All applicants should have application and apply by the normal MBA application deadlines; applicants
at Johnson & Johnson, China. I will be
tasked with repositioning a brand of
completed, at a minimum, a college-level mathematics or statistics course. for the JD/MBA must apply to the MBA program and the
medical devices. I feel very ready for the The Admissions Committee looks carefully at quantitative proficiency when law school separately, and applicants for the MBA/MA may add the
challenge, thanks to my core classes. making its admissions decisions. International Area Studies program during the first year of study.
“The environment here at Haas is
dynamic and diverse. You see the global
perspective everywhere. Our profes- Exams
sors’ passions are contagious. The The GMAT is required for all applicants. Applicants who received their
chemistry between the professors and
students stimulates class discussions
university degrees in countries other than the US, the UK, Australia, or
and contributes to an intellectually English-speaking Canada are also required to take the TOEFL or IELTS
challenging environment.” exams. Residence in the US or US citizenship does not waive the requirement
for the English language exam. Please visit mba.haas.berkeley.edu for test Admissions Deadlines
requirements and more information. Application Submitted by: Decision posted by:
Round 1 Oct. 13, 2010 Jan. 13, 2011
Personal Qualities Round 2 Dec. 2, 2010 March 3, 2011
The Berkeley MBA has a distinct culture, and we seek applicants who Round 3 Jan. 20, 2011 April 21, 2011
represent the school’s four defining principles: confidence without attitude, Round 4 March 16, 2011 May 26, 2011
question the status quo, beyond yourself, and students always. To learn more
about our defining principles, visit http://www.haas.berkeley.edu/strategicplan/
culture/index.html.
44 Haas School of Business Leading Through Innovation Full-time Program 2010 Haas School of Business 45
THe Berkeley MBA
Costs and Financial Aid
The Berkeley MBA program has
one of the most reasonable tuition
Student Loans
Most MBA students finance a portion of their
Visit to Learn More Haas School
Administration
Richard Lyons,
Dean
and fee structures of any top MBA education through the Federal Direct Loan Andy Rose,
Program: a federally funded, non-credit-based
program. Almost 70 percent of Haas students loan program. Up to $20,500 may be borrowed
Associate Dean for
Academic Affairs
receive some form of financial assistance, including
annually through a combination of subsidized and Jennifer Chizuk,
scholarships and loans.
unsubsidized loan funds. The Direct Loan is a Senior Assistant Dean and
Consortium Fellowships fixed-rate loan, with an interest rate of 6.8 percent. Chief Operating Officer
The Consortium for Graduate Study
Educational Costs Students wanting to borrow more than $20,500 can W I N
E
Jay Stowsky,
Each year the Financial Aid Office estimates the also utilize one of the supplemental credit-based
C
Senior Assistant Dean
in Management is an alliance of
O
for Instruction
U
Petaluma
average costs for a graduate student during the loan programs. The Federal Direct Loan Program is
P O
N
I N
T
top business schools working in The best way to know what it’s really
R
Sonoma
Alice Kubler,
Y
only open to US citizens and permanent residents.
T
nine-month academic year. These estimates (see
S
R
Assistant Dean for
E
like to be a Berkeley MBA student is
E
partnership with corporations to
A
101
table on left) are the basis for determining financial
Y
12
S
E S
Budget and Operations
H
Instructorships
Napa
O R
encourage diversity in business. aid eligibility and loan borrowing limits. Because to come visit, meet some students and
Novato
N A T
Richard Kurovsky,
E
1 37
Candidates who apply, and are the living expense estimates are averages for all
faculty, and observe a class. Visiting
I O N A
Many graduate student instructorships are available Executive Director,
UC Berkeley graduate students, actual costs—
101 80
accepted through The Consortium, to second-year students in several fields. Graduate
San
Marketing & Communications
gives you the chance to learn more about the
Pablo
L
Bay
especially housing—may be higher.
680
San Vallejo
are considered for full tuition, Student Instructors (GSIs) receive reduced tuition as Rafael
well as a monthly stipend. Approximately 28 percent
Haas culture and community, and to check Richmond Full-time MBA
California Residency
780
merit based fellowships. Applicants San
Program Staff
out the facilities. We strongly encourage this
Rafael 80
580 Richmond
of the second-year full-time MBA students served
Bridge
4
should apply using The Consortium Pacific 101
Julia Hwang,
In many cases, US citizens or permanent residents as GSIs in 2009-10. You should apply for these investment of your time because we know that it Ocean Golden University
Executive Director
Gate
of California,
application. Go to cgsm.org.
Bridge Berkeley
San
may qualify for California residency by their second positions in the spring of your first year of studies. can help you decide if the program is a good fit Francisco 80 Berkeley Concord
year of graduate school. We strongly recommend
80 Oakland
Bay Abby Scott,
for you. For details on how we make it easy for Oakland
Bridge 24
Daly
Executive Director,
280
City
LRAP
Pittsburg
that students pursue this, as it can significantly
13
South Walnut
you to explore Haas, visit mba.haas.berkeley.edu/ San San
Francisco
Alameda Creek
MBA Career Services
reduce their student fees (by an estimated $8,000
280
Francisco
The Haas School is pleased to offer a loan International
Dan Sullivan,
580
in 2011-2012). admissions/visitation.html. Airport Oakland
International San San
Director of Academic Affairs
Millbrae
repayment assistance program (LRAP). The LRAP San
Francisco
Airport 880 Leandro Ramon
is designed to provide financial support to recent For those who can’t make it to campus, the
San Bay
Amy Hornstein,
Financial Aid
Mateo San Hayward 680
2010–2011
Mateo
graduates of the MBA program who are employed in 92 Bridge 92
Director of Student Affairs
Full-time MBA Admissions office also sponsors 101 Dublin/
Fees and Costs
Pleasanton
Federal financial aid, in the form of loans, is the public or nonprofit sectors (where salaries are Pleasanton
Kate Blumberg,
off-campus information sessions and participates
Redwood 580
City
available for MBA students who are either US typically lower). Students working in not-for-profit
35
Dumbarton
Bridge 84
Fremont
Livermore Assistant Director of
Financial Aid Office in MBA Fairs around the world. You’ll hear from Student Affairs
S
citizens or permanent residents. To apply, file the or government positions and earning $80,000 per
I L
Palo 680
Nine-Month Budget
Alto 880
I C
Free Application for Federal Student Aid (FAFSA) year or less can apply to be reimbursed for student school representatives and, in some sessions, Mountain
O
View
MBA Admissions
N
V
A L
Total Fees Estimate at www.fafsa.ed.gov any time after January 1st. loan payments for a maximum period of ten years. students and recent alumni. To learn about 1 Sunnyvale
L E Y
237
and Financial Aid
You should apply for aid before you are admitted
Milpitas
for California residents $41,680 upcoming events in your area, visit mba.haas.
Santa
Clara
Stephanie Fujii,
(including health insurance)* to Haas! Financial Assistance for berkeley.edu/admissions/offcampus.html.
9 85
San
Jose
Jose
San
Executive Director
International Students
International N
Total Fees Estimate Airport
BART
of Admissions
Online, you can also participate in chats hosted
(Bay Area
Scholarships
Rapid Transit)
for nonresidents $49,647 Daniel Roddick,
International students are eligible for all Haas- by MBA admissions throughout the year.
(including health insurance For 2010-2011, the Haas School awarded over Interim Director of
and tuition) administered scholarships. Please note, however, Financial Aid
$5.1 million in scholarships to domestic and that only a limited number of students are chosen
international students. Listed below are some of Jeff Cowgill,
estimated living expenses for these. Operations Manager
(Estimated by the Financial Aid Office. the most significant scholarship awards available
Most international students will be responsible Lee Forgue,
Based on nine months.) for full-time MBA students. For a complete
for paying the entire cost of attendance for both Admissions Specialist
list, visit www.haas.berkeley.edu/mba/finaid/
Housing and Utilities $10,431
ScholarshipEnter.htm.
years of study, and should plan carefully to ensure Haas Student Ambassadors Kara Hayman,
Food $5,054 adequate financial resources. We are the Haas Student Ambassadors (HSA), the student voice Assistant Director
Haas Merit Scholarships are awarded for either within the Full-time MBA Admissions Office. We offer unique, of Admissions
Books and Supplies $2,500 half or full tuition for both years of study in the full- real-life perspectives about being enrolled in the Berkeley MBA Cindy Jennings-Millette,
Personal $1,920 time program. They are awarded by the Admissions program. Specifically, our mission is to ensure that all prospective Associate Director
Committee, and no additional application is students’ contact with Haas is informative, positive, and as of Admissions
Transportation $2,821 required. interactive as possible. During the school year, we host a daily Corinne Kang,
Brian l. Maxwell information session, Monday through Friday, from 1:00 to 2:00 p.m. Associate Director
Subtotal, Haas Achievement Awards are also awarded for
Estimated Living Expenses $22,726
Fellows Program A member of the admissions committee is present for a portion of Admissions
either half or full tuition for both years of study, and
The Brian L. Maxwell Fellows Program of these sessions to answer admissions-related questions. Prior Erin Kellerhals
Total Estimated Expenses recognize individuals who have achieved success in supports Berkeley MBA students who to the information session, you can enjoy an hour-long lunch with Associate Director of
for California Residents $64,406 spite of significant economic, educational, health- exhibit an entrepreneurial nature and Admissions
current students. To participate, meet in the MBA Admissions
related, or other challenges. Achievement Awards a willingness to take a chance on new
Total Estimated Expenses Office at 11:45 a.m. Additionally, with 72 hours advance notice, we Pamela Maestas,
require submission of a separate application after ideas and innovations. Students selected Interview Coordinator
for Nonresidents $72,373 are happy to coordinate classroom visits for prospective students.
admission to the program. as Fellows receive full tuition and fees,
HSA also conducts interviews and coordinates events for admitted Vina Nguyen,
*Please note that student health insurance and become part of a fellowship network
does not include spouse or dependents. That CJ White Grants provide full and half tuition Admissions/Financial Aid
with other recipients. The program applicants. We look forward to assisting you in all stages of the Specialist
coverage must be purchased separately. Refer awards for incoming students who are pursuing was established by Jennifer Maxwell,
to http://www.uhs.berkeley.edu/Students/ application process and welcome your questions by phone, e-mail,
insurance/families.shtml.
careers in financial services, with a preference for BS 88 (Nutrition), in honor of her late or in person.
investment banking. husband, PowerBar co-founder Brian
Note: 2011-2012 registration fees and
estimated living expenses are expected to rise. Berkeley MBA Grants are based on a combination Maxwell, BA 75. (510) 642-5610 | hsa@haas.berkeley.edu | mba.haas.berkeley.edu/visitation.html
of merit and need, and require a separate
application after admission.
46 Haas School of Business Leading Through Innovation Full-time Program 2011 Haas School of Business 47
From the Dean
The 21st century is marked by unsustainabilities—
commercial paths we’re on where a straight-line
continuation is not going to work. Whether it is
producing more fuel-efficient autos or creating new
business processes, society is in need of path-bending
leaders who can deliver innovation into our idea-
driven economy and create opportunity from the major
challenges facing us today.
Berkeley-Haas is seizing the opportunity to shape a better future by
focusing on developing these types of innovative leaders.
You will soon discover that while this business school provides the
requisite rigorous general management foundation of a top business
school, it also offers much more. Berkeley-Haas is about the
independent thinking that differentiates UC Berkeley from others. It
is about the pioneering research and teaching of our faculty and the
innovative leadership of our students and alumni.
Berkeley-Haas has always been a good fit for individuals who have
strong leadership potential and who want to learn how to put fresh
ideas to work in their organizations. This type of leadership is key
to the unique Berkeley-Haas approach, and has been happening
here naturally for many years. We have reshaped our Berkeley MBA
curriculum to leverage this strength, ensuring that all students
experience what it means to be a Berkeley-Haas leader.
The Berkeley MBA is about community—and the kind of esprit de corps
that this fosters. We believe that great leadership starts with strong
values, such as questioning the status quo, leading without attitude,
and leading responsibly. And Berkeley-Haas people tend to commit
themselves to larger causes that have a positive impact on the world.
This is a school that is proactively increasing its reach and excellence—
striving to change the world for the better through its people, ideas,
and culture. It is an exciting time to be here. Please come and visit to
see for yourself.
Sincerely Yours,
Richard Lyons
Bank of America Dean and Professor
48 Haas School of Business Leading Through Innovation Full-time Program 2010 Haas School of Business 49