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					                                                                                                                                                                         Leading Through Innovation




                                                                                                                                                                         The Berkeley MBA
The Berkeley MBA                                                                                Find Haas on....
Full-time MBA Program 2010
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                                                                                                                                                                                                      Full-time MBA Program 2011
                                                                                                                           August 2010
  Printed on recycled paper                                                                                                12,000
             The Berkeley MBA Program develops innovative
             leaders who know how to put new ideas to work, and
             to do so responsibly. By leveraging the innovative energy
             that’s ever-present in the Berkeley-Haas culture and in the
             business ecosystem of the San Francisco Bay Area, the program
             teaches you how to seize opportunities, challenge conventional
             wisdom, and act creatively. Anchored in a rigorous general
             management curriculum, the program gives you the breadth
             and depth of knowledge to be an leader in any type of
             organization, including global firms, startups, nonprofits, or
             a business of your own.
             Berkeley MBA faculty, students, and alumni embody the core
             values of the Haas School—they possess confidence without
             attitude, question the status quo, think beyond themselves, and
             are students always. Our entire culture is about fresh thinking.
             This is Berkeley, after all.
             Our faculty are recognized worldwide for their innovative
             research and thought leadership. In fact, Haas School
             professor Oliver Williamson was awarded the 2009 Nobel Prize
             in Economics Sciences, the second time in 15 years a Haas
             professor has received the honor.
                                                                                Contents
             As the faculty and staff work with you to achieve your             2   Program
             professional goals, you will experience the highly personal        4   Academics
             nature of the Berkeley MBA Program, which offers you many          18 Place
             opportunities to further your career, or launch a new one.         26 Faculty
                                                                                30 Culture
             And you will be welcomed into an incredibly talented, diverse,     34 Alumni
             involved, and collaborative community—an invaluable network        38 Careers
             you will be part of for life.                                      44 Admissions




Become an Innovative Leader
THe Berkeley MBA




                                                       A Solid Foundation for Leadership
                                                                                                                                                    Becky Tsuchiya
                                                                                                                                                    MBA 11
                                                                                                                                                    Internship:
                                                       Business school is about developing you as a leader and                                      Global Supply Chain Management
                                                                                                                                                    Novartis Diagnostics
                                                       teaching you fundamental business concepts. But the Berkeley MBA                             Emeryville, California
                                                       Program goes beyond that to offer you a special set of leadership skills that are            Previous degree:
                                                       extremely valuable in the global marketplace. You will learn to become an                    BS, Human and Regional Geography
                                                                                                                                                    United States Military Academy
                                                       innovative leader. Berkeley-Haas is uniquely positioned to deliver such leaders.             West Point, New York
                                                                                                                                                    Previous job:
                                                       A Rigorous General Management Education                                                      Task Force Intelligence Officer
                                                                                                                                                    United States Army
                                                       Your Haas education is anchored in the fundamentals of general management,                   Task Force ODIN
                                                                                                                                                    (Aerial Reconnaissance Task Force)
                                                       including the latest theories of and best practices in business—from accounting              Tikrit, Iraq
     Toby Gardner                                      and finance to marketing and strategy. You learn to lead and manage an enterprise            Becky Tsuchiya knows about leadership.
     MBA 10                                            as a whole. The rigorous curriculum provides you with a basic framework of                   Having been awarded a Bronze Star for
     Senior Associate                                  qualitative, quantitative, analytical, strategic, and problem solving skills.                exceptional leadership in combat while
     Mergers and Acquisitions                                                                                                                       serving in Iraq, she found Haas to be an
     Ernst & Young
     San Francisco, California                         The Haas curriculum is rooted in the scientific disciplines of the university—               ideal place to continue her career path
                                                       economics, mathematics, social sciences such as psychology and sociology, and                and build on her existing skills as she
     Internship:
     Investment Analyst (Real Estate)                                                                                                               moves into the healthcare field.
                                                       other areas. Faculty members who are experts in these fields apply them
     CalPERS                                                                                                                                        An Innovative Culture
     Sacramento, California                            toward increasing our knowledge of successful management, leadership,
     Previous degree:                                  human behavior, organizational performance, and economic and market                          “Like the military, Haas is a place where
     BS, Finance                                                                                                                                    you are expected to discover innovative
     Curtin University of Technology, Australia
                                                       functions. As a result, you not only gain knowledge about best business                      solutions to problems. Both institutions
     Previous job:
                                                       practices, but also learn about the fundamental principles behind them—the                   value the importance of thinking outside
     Strategy & Special Projects                       “how” and the “why.” The Berkeley MBA program will make you think deeply and                 the box and being able to collaborate.”
     Columbia Winds, LLC (Venture Capital)
     Portland, Oregon                                  expand your understanding of the world.                                                      Top-Caliber Students
     Toby Gardner kept busy while at                                                                                                                “People are always challenging the status
     Berkeley-Haas pulling the curtain                 A Leader Archetype in Sync with the Times                                                    quo in class. Hearing their dissenting
                                                                                                                                                    opinions pushes me to evaluate and
     aside, writing candidly about his MBA
     experiences in his BusinessWeek MBA               The goal of the Berkeley MBA Program is to develop you as an innovative leader.              rethink my position, which is a great way
     Journal. One of only nine worldwide               We define this leadership archetype as an individual who drives growth by putting            to learn. It’s important that students here
     MBA students selected to write for                new ideas into action in every corner and every function of his or her organization,         aren’t afraid to change their mind or to
     BusinessWeek, Gardner shared his                                                                                                               admit they were wrong.”
     personal insights to give prospective             and who does so responsibly. Leaders of this kind define what’s next, for our
     students a deeper understanding of                markets and for our societies. Whether it is producing more fuel-efficient autos or          Teaching excellence
     the Berkeley MBA Program.                         creating new business processes, innovative leaders are the ones who will create             “The faculty excel, not in telling you
     “I was privileged to share my experi-                                                                                                          what to think, but in teaching you how to
                                                       opportunity from the major challenges facing the world. Berkeley-Haas has been               think. Hands down, my favorite class so
     ences at Haas with all of those future
     Haas students out there in countries              producing such leaders for many years. Now the school is sharpening its                      far has been Operations with Professor
     around the world. And they are                    curriculum to deliver this kind of leader even more effectively.                             Terry Taylor. He used every teaching
     everywhere. Imagine, at the begin-                                                                                                             technique—lecture, case studies and
     ning of my first year, I sat around                                                                                                            simulations—to make the concepts real.
     a conference table and discussed                  A Supportive Culture and Environment                                                         And his beer factory simulation, complete
     entrepreneurship with an Egyptian, a              A unique aspect of the Berkeley MBA innovative leadership approach is the                    with real beer, really drove home the
     Russian, a Japanese, an Indian, and                                                                                                            lessons of inventory management.”
     an American. With over 30 countries               conscious use of Haas School culture to shape how and what you learn. The
     represented among 240 classmates, I               school recently codified its culture into four defining principles, which are
     was always learning new things from               emphasized in the admissions process and actively integrated into the MBA
     my peers as well as from my classes.
                                                       curriculum. They are:
     “The core curriculum gives you a clear
     and concise approach to solving both                 • Question the status quo          • Confidence without attitude
     qualitative and quantitative problems. It            • Students, always                 • Beyond yourself
     also gives you the confidence to recog-
     nize that your own opinions are valid.”           The defining principles are heavily influenced by the school’s location in the
                                                       San Francisco Bay Area—the world’s epicenter for innovation and entrepreneurship.
                                                       And the principles are shaped by the culture of UC Berkeley, a world-class
                                                       research generator with a legendary atmosphere of fresh thinking.




2 Haas School of Business Leading Through Innovation                                                                                          Full-time Program 2011 Haas School of Business 3
      ACADeMICS




                                                 The Path to Innovative   Leadership
                                                                           The path to innovative leadership is known as Berkeley
                                                                           Innovative Leader Development (BILD), a connecting theme
                                                                           that runs through the entire curriculum. The process actually starts
                                                                           with the careful selection of Berkeley MBA students, who have demonstrated
Sara L. Beckman                                                            leadership and exemplify the school’s defining principles. You begin in MBA
Senior Lecturer                                                            Orientation with an exploration of the BILD approach. The innovative leadership
Winner, University of California Distinguished
Teaching Award 2001                                                        archetype is based on a set of specific competencies—such as becoming
Several Cheit Awards for Teaching,                                         adept at experimentation and problem framing—that together will give you the
Haas School of Business
                                                                           knowledge to be successful in the 21st century.
Industry experience:                                                                                                                                                    Don Moore
Hewlett-Packard
Booz Allen Hamilton                                                        A Revamped Core                                                                              Associate Professor
                                                                                                                                                                        Cummings Scholar Award from the Academy of
Degrees:                                                                   Innovative leaders still need the essential knowledge of business fundamentals,              Management, 2007
PhD, Industrial Engineering and
Engineering Management
                                                                           which forms the foundation of the Berkeley MBA core curriculum. However, as                  research interests:
                                                                                                                                                                        Overconfidence in decision-making, negotiation,
Stanford University, California                                            part of the BILD approach, these traditional core courses highlight concepts                 and ethical choice
MS, Industrial Engineering and                                             that contribute to the capabilities of the innovative leader. Two existing courses,
Engineering Management                                                                                                                                                  Degrees:
Stanford University, California                                            Leading People and Leadership Communications, have been restructured to                      PhD, Organization Behavior
                                                                                                                                                                        Northwestern University, Illinois
MS, Statistics                                                             teach additional motivational skills, such as influencing others without having
Stanford University, California                                                                                                                                         MS, Organizational Behavior
BS, Industrial Engineering                                                 direct authority over them. You also learn how to set direction as a leader in               Northwestern University, Illinois
                                                                                                                                                                        BA, Psychology
Stanford University, California                                            your strategy course, and how to manage complex projects and enterprises in                  Carleton College, Minnesota
Sara Beckman’s new required course,                                        your operations course. Finally, you are taught the lessons of leading                       Don Moore’s course, Leading People, is a
Problem Finding, Problem Solving, exam-                                    responsibly through your coursework, which is reinforced by the school’s                     core introductory class in organizational
ines the process behind solving business                                                                                                                                management. Moore says the survey
challenges. It covers such topics as how
                                                                           prevailing culture.
                                                                                                                                                                        course is interesting because, “It is fun
to define problems, frame them, and                                                                                                                                     to explore the limits of our assumptions
                                                                           You also take a required experiential learning course that gives you practice in
generate alternative solutions.                                                                                                                                         and talk about the surprising counter-
                                                                           solving real-world business problems and emphasizes innovative leader                        intuitive results of what research has
“In my class, we will study the business
models of real start-up companies and
                                                                           capabilities. The list of experiential options ranges from applied innovation                exposed and how we can do better.“
generate alternative business models                                       projects with major firms to global consulting opportunities.                                “Leadership is, of course what most
for them by applying the five steps                                                                                                                                     MBAs want to learn. They want to
of problem finding/problem solving:                                        A prerequisite to the experiential course is Problem Finding, Problem Solving, a             have an influence and advance in
understand, observe, synthesize, realize,                                  new course that teaches you several different modes of thinking in order to                  an organization. Leadership is a
and experiment.                                                                                                                                                         fascinating subject for research
                                                                           find, frame and solve difficult problems that are characterized by volatility,               because it is incredibly complicated
“All of our BILD experiential learning                                     uncertainty, complexity, and ambiguity. Another new, required module provides                and poses profound questions. I focus
classes will ultimately encourage                                          you with skill development and individual and group coaching on how to be an                 on overconfidence, how what you do
students to apply the process and tools                                                                                                                                 and say makes others more willing to
they’ve learned in the Problem Finding,                                    effective leader of a high performance team.                                                 follow you, and to what extent people
Problem Solving class. Our hope is that                                                                                                                                 are prone to claim they know more than
the students will be prepared with a
common language, common process
                                                                           Electives and Beyond                                                                         what they do, and how overconfidence
                                                                                                                                                                        impacts results.
and problem finding, solving toolkit that                                  A series of electives give you the option of studying various aspects of innovative          ”People’s beliefs about human
will allow them to more critically and                                     leadership in greater depth, including cutting-edge courses such as Open                     psychology and management practice
creatively approach the opportunities                                      Innovation and Managing the New Product Development Process.                                 are often based on intuition, not fact.
they have to discern the right problems                                                                                                                                 When people show up to my class,
and think broadly about possible                                           Extracurricular opportunities at Haas also support BILD, none more so than the               they think they know a lot. They’ve
solutions.”                                                                                                                                                             worked in organizations, and think they
                                                                           Berkeley MBA Leadership Development Series—a popular suite of non-credit                     have evidence useful for assessing
                                                                           workshops and seminars patterned after the applied leadership programming                    theories of management. However, our
                                                                           offered to senior leaders at the world’s best companies. Last year’s schedule                intuitions are often unsystematic, small
                                                                                                                                                                        samples, and biased. In this class,
                                                                           included workshops led by best-selling business authors Marshall Goldsmith                   students learn how to deliver useful
                                                                           and Patrick Lencioni.                                                                        insight based on research.”




      4 Haas School of Business Leading Through Innovation                                                                                                       Full-time Program 2011 Haas School of Business 5
ACADeMICS

                                                                                                                                                           Experiential


                                                                Learning Beyond the Classroom
                                                                                                                                                           Learning
                                                                                                                                                           Requirement Options
                                                                                                                                                           Students are required to complete
                                                                                                                                                           one of the following options.
                                                                                                                                                           Haas@Work
                                                                                                                                                           Teams of Berkeley MBA students
                                                                                                                                                           work with top executives at major
                                                                                                                                                           firms such as Visa, Virgin America,
                                                                                                                                                           Cisco, Disney, Panasonic, Clorox,
                                                                                                                                                           and Wells Fargo to research and
                                                                                                                                                           develop solutions for a competitive
                                                                                                                                                           challenge posed by the firm. The
                                                        Providing students with hands-on exposure to real-world                                            best ideas are selected for student
                                                        business situations is a key strength of the Berkeley MBA                                          implementation by the firm’s
                                                        Program. Experiential activities are a required part of your coursework,                           executives. A recent Haas@Work
                                                        and numerous out-of-classroom opportunities also offer you the                                     with Virgin America included full-
                                                                                                                                                           time MBA students (pictured here)
                                                        opportunity to build upon your skill set. These activities utilize all aspects                     Pedro Kudrnac (left) and Pablo
                                                        of general management and leverage BILD (Berkeley Innovative Leader                                Urbaneja (right), both MBA 10, and
                                                        Development) to include strong leadership components.                                              evening & weekend MBA student
                                                                                                                                                           Laura Englert (center), MBA 12.

                                                        In-Class Activities                                                                                Social Sector Solutions
                                                                                                                                                           Students work with partner
                                                        Over 50 percent of full-time Berkeley MBA electives make use of hands-on                           McKinsey & Co. to engage in
                                                        projects. This almost always means team projects—an important aspect                               major consulting projects for
                                                        of experiential learning. For example, students in the Emerging Markets                            nonprofit organizations.
                                                        course work in groups to develop a business concept and plan for a venture                         International Business
                                                        of their choosing in a developing country. And in High-Tech Marketing,                             Development
                                                        student teams examine products and offerings of actual technology                                  Students work in small
          Patrick Nava                                                                                                                                     teams with a variety of clients
                                                        companies and analyze the life cycle and effectiveness of their strategies.
          MBA 11                                                                                                                                           throughout the spring semester
          Internship:                                                                                                                                      and then for three weeks each
          Fellow Senior Associate
          McKinsey & Company, Inc.
                                                        A Required Experiential Learning Course                                                            summer in various countries.
          Cologne, Germany                              As a Berkeley MBA student, you will enlarge your innovative leadership                             Clean Tech to Market
          Previous degree:                              skills by taking a required experiential course that will enable you to                            Students work with scientists
          MS, Industrial Engineering                                                                                                                       at Lawrence Berkeley National
          Università di Modena e Reggio Emilia, Italy   hone your leadership skills in a real-life setting. The experiential course
                                                                                                                                                           Laboratory to evaluate the
          Previous job:                                 requirement is taken in conjunction with a problem-solving and teamwork                            commercial viability of new
          Fellow Senior Associate                       module, designed to make the experience as meaningful as possible. You                             technologies.
          McKinsey & Company, Inc.
          Cologne, Germany                              can choose from one of eight existing courses (see list on page 7).                                Corporate Social responsibility
                                                                                                                                                           Students engage with companies
          Patrick Nava put his consulting
          experience together with newfound
                                                        Extracurricular Opportunities                                                                      such as Wal-Mart to develop
                                                                                                                                                           socially responsible business
          skills learned at Berkeley-Haas to            Beyond the course-related field activities is a plethora of programs, projects,                    strategies that are aligned with
          good use on an International Business         student-organized conferences, case and business plan competitions, and                            business objectives and core
          Development project with the GUMP
                                                        numerous special events that challenge Berkeley MBA students to put their                          competencies.
          Research Institute of UC Berkeley. His
          cross-discipline team helped its client       learning to work right away. The Berkeley MBA Leadership Development                               Managing New Product
          map out the best way to share its             Series brings top leadership experts to work with Berkeley MBA students                            Development
          bio-databank with other researchers
                                                        in hands-on workshops and seminars. Dozens of individual and team                                  Students develop a product
          and to become self-sustainable—a
                                                                                                                                                           or service from idea through
          crucial consideration for a non-profit        competitions challenge students to come up with solutions to real-world                            first-pass prototype in a cross-
          organization.                                 problems. Berkeley MBA students recently created new competitions,                                 disciplinary team.
          “My classmates enrich my                      including the Berkeley MBA Latin Business Challenge, and the Facebook
          experience here. My study group is                                                                                                               entrepreneurship
          one of the best teams I have ever             Connect Case Competition.                                                                          Students select from a variety
          worked with. We all fill in each                                                                                                                 of opportunities that challenge
          others’ weak spots and share our                                                                                                                 them to come up with real
          expertise. Having classmates who                                                                                                                 business solutions and business
          have business experience outside                                                                                                                 plans for diverse companies.
          the US, like me, is good for everyone.
          We all can learn from each other                                                                                                                 Team-based Project
          what it is like to do business in Italy,                                                                                                         Students may choose to work
          Germany, China or India.”                                                                                                                        with faculty members to
                                                                                                                                                           create their own team-based
                                                                                                                                                           experiential project.
                                                                                                                                                           For more information on each
                                                                                                                                                           of the above offerings, visit
                                                                                                                                                           http://mba.haas.berkeley.edu/
                                                                                                                                                           academics/experiential.html.



6 Haas School of Business Leading Through Innovation                                                                                      Full-time Program 2011 Haas School of Business 7
ACADeMICS

                                                                                                                                                             Fernanda Fenton

                                                       A Rigorous, Flexible Curriculum
                                                                                                                                                             MBA 11
                                                                                                                                                             Internship:
                                                                                                                                                             Summer Business Development/
                                                                                                                                                             Marketing Associate
                                                                                                                                                             4Home
                                                                                                                                                             Sunnyvale, California
                                                                                                                                                             Previous degree:
                                                                                                                                                             BA, Economics
                                                                                                                                                             Instituto Tecnológico Autónomo de México
                                                                                                                                                             Mexico City
                                                                                                                                                             Previous job:
                                                                                                                                                             Associate, Latin America Debt
                                                                                                                                                             Capital Markets
                                                       The Berkeley MBA’s rigorous core curriculum provides a                                                Credit Suisse
                                                       solid foundation, rooted in business fundamentals—including                                           New York, New York

                                                       marketing, finance, accounting, etc. Beyond the core, you are able                                    While working at Credit Suisse,
                                                                                                                                                             Fernanda Fenton helped large
                                                       to tailor your education to meet your goals and interests through a wide                              companies raise capital for their
                                                       variety of cutting-edge elective offerings and global opportunities.                                  innovative business opportunities.
                                                                                                                                                             At Berkeley, she is focusing her
                                                                                                                                                             MBA studies on venture capital
                                                                                                    The Core                                                 for smaller, start-up firms. “High-
                                                        Top-ranked Specialties                      The Berkeley MBA curriculum consists                     growth stories really attract me,
                                                        In 2010, US News & World Report             of 12 required core courses that provide                 and this is definitely the place
                                                        ranked the following Haas School                                                                     to learn about and experience
                                                                                                    the analytical tools and essential                       entrepreneurship,” she said.
                                                        areas of study in the top ten nationally:
                                                                                                    knowledge to lead effectively. The core
                                                        •   Finance                                                                                          A Solid Curriculum
                                                                                                    courses, which make up about 40
                                                                                                                                                             “The Marketing and Operations
                                                        •   Management                              percent of a typical student’s course of                 classes taught in the core
                                                        •   Marketing                               study, are all taken in the first year and               curriculum by Professors Rashi
         John Frerichs                                                                              build upon one another. In nearly every                  Glazer and Terry Taylor are definitely
                                                        •   Entrepreneurship
         MBA 11                                                                                     core course, faculty members make                        worth all of the hype, and then some.
         Internship:                                    •   Nonprofit                                                                                        I also enjoyed the Microfinance
                                                                                                    significant use of team assignments and                  speaker series, taught by Professor
         McKinsey & Company
         Seattle, Washington                            •   International                           projects where students work together in                 Sean Foote. It provided insights not
         Previous degree:                                                                           small groups to learn.                                   only into venture capital, but also
         BA, Public Policy Studies                                                                                                                           into social venture.”
         Duke University
         Durham, North Carolina                        Electives                                                                                             Flexible Offerings
         Previous job:                                                                                                                                       “One of the program’s main
         Associate Director                            A central feature of the Berkeley MBA program is its level of flexibility that                        strengths is that if you want to learn
         Global Investment Solutions                   enables you to customize your studies according to your own goals. An                                 something, you can find a way to do
         UBS Global Asset Management (Americas)
         New York, New York                            impressive menu of original elective courses comprises 60 percent of the                              it. Student-led courses are a great
                                                       curriculum, meaning you begin to customize your own course of study in the                            example of that. The speaker series
         After a four-year career in finance,
                                                                                                                                                             on alternative energy was offered
         John Frerichs was ready for a                 first year of the program. You may choose from a wide variety of constantly                           because students wanted to go
         change of pace as he made a career
                                                       evolving electives and dual degree offerings—from within the Haas School                              deeper into that subject.”
         transition to consulting. At Berkeley-
         Haas, he found “people with so many           and from the wider university—as well as design courses of your own in
                                                                                                                                                             Unlimited resources
         diverse interests and experiences.            conjunction with a faculty member. Students recently created courses                                  “You have such great access to
         My classmates test and prod me to
                                                       such as Enterprise in Developing Economies and Managing Internet and                                  all of the UC Berkeley resources
         always look at issues from another
         perspective. It’s refreshing.”                Digital Media Products, as well as speaker series on the topics of education                          at Haas. For example, through
                                                       leadership and renewable energy.                                                                      the Entrepreneurship class, I got
         “The core curriculum is a real                                                                                                                      involved in helping an inventor at
         whirlwind. It was intense, but just                                                                                                                 the Berkeley Laboratory develop a
         what I needed to get up to speed and
         prepare myself for my internship.
                                                       Global Perspective                                                                                    business plan to market a biotech
                                                                                                                                                             product that could improve food
         “The experiential learning                    Global experience is an increasingly integral aspect of the Berkeley MBA                              safety. It’s been super-valuable
         opportunities at Haas really attracted        experience. Global business is part of many courses, including courses                                to meet people at the lab and
         me. The projects I’ve worked on for           with a specific focus on international topics, such as Global Strategy and                            collaborate on a real project.”
         IBD and Social Sector Solutions gave
         me a real feel for the consultant role.       Multinational Enterprises, and Doing Business in China. You are encouraged                            Outside the Classroom
         My IBD team worked on how to offer            to take advantage of international opportunities, such as spending a semester                         “Even if you excelled at all of the
         telemedicine to rural villages in Uttar       abroad, attending international seminars, planning study trips to other                               traditional classroom learning,
         Pradesh, a state near Delhi, in India.                                                                                                              you still wouldn’t get the most out
         It was a great introduction to how            countries during breaks, or serving as a consultant through the International
                                                                                                                                                             of your Berkeley MBA experience.
         to handle a client engagement, just           Business Development program.                                                                         To do that, you really have to get
         like you would have in the real world,
                                                                                                                                                             involved in clubs and extracurricular
         because it was in the real world.”
                                                                                                                                                             activities. That’s where you get to
                                                                                                                                                             apply a lot of what you learn in the
                                                                                                                                                             classroom.”




8 Haas School of Business Leading Through Innovation                                                                                             Full-time Program 2011 Haas School of Business 9
ACADeMICS
                                                                                                                                                                             Infused with the unique Berkeley Innovative Leadership Development
                                                                                                                                                                             perspective, the Berkeley MBA’s rigorous general management curriculum



Curriculum Overview
                                                                                                                                                                             teaches you to become a leader who can harness new ideas to create value for
                                                                                                                                                                             your firm. You acquire skills and qualities that enable you to drive growth to
                                                                                                                                                                             ensure your organization thrives.




YearOne                                                                                                                                             YearTwo
                                                              The Core The MBA Program is anchored by 12 required, rigorous and                                                                                 Electives You have great flexibility in choosing from a wide variety of
                                                              integrated courses that promote a general-management perspective and                                                                              electives and dual-degree offerings—from within the Haas School and from
                                                              that provide a framework for the more function-specific courses that follow.                                                                      the wider university—as well as designing courses of your own in conjunction
                                                              The first year of the program is divided into four quarters. Both the fall and                                                                    with a faculty member. Electives, which are introduced rapidly and are updated
                                                              the spring semesters contain two separate groups of courses, A and B.                                                                             regularly, reflect the newest ideas, trends, and thinking in business.



Pre-Term                                     Fall A & B                          Winter Break                         Spring A & B                   Summer Break                        Fall                                  Winter Break                          Spring
Pre-program Workshops                        The Core                          Global Study and                       The Core                       Summer Internships                  Electives                             Global Study and                      Electives
& Orientation Week                                                             Career Exploration                                                                                                                              Career Exploration
                                                                               Opportunities                                                                                                                                   Opportunities




BILD                                             Berkeley Innovative Leadership Development:
                                                                                                                                                    The connective theme that runs through the entire Berkeley MBA curriculum to
                                                                                                                                                    ensure that every student develops the skills required of innovative leaders.

Pre-enrollment Review                    Required Courses A                  Global study and career               Required Courses A               Students are encouraged to        Some of the many electives           This past winter, groups of           Some of the many electives
Workshops (optional/late summer)         WeekS 1-8                           exploration opportunities are         WeekS 1-8                        work with Career Services         typically offered in the fall        students traveled to cities           typically offered in the spring
Quantitative Methods                     • Data & Decisions                  key aspects of the Berkeley           • Operations Management          to secure summer internships      semester of the second year          such as New York, China,              semester of the second year
Workshop: Two-week review                                                    MBA program. There are                                                 at top global firms.              include the following:               Brazil, and Kenya on study and        include the following:
                                         • Economics for Business                                                  • Macroeconomics in the
of math, probability, statistics,                                            several ways students can take                                                                           • Business Law                       career exploration treks. In          • Business and Public Policy
                                           Decision Making                                                           Global Economy                 Students may also participate
accounting, and finance.                                                     advantage of The Haas School’s                                                                                                                Kenya, for example, students
                                           (Microeconomics)                                                                                         in the International Business     • Global Financial Services                                                • Energy and Environmental
                                                                             superb offerings throughout           Required Courses B                                                                                      devoted two weeks to learning
Orientation Week:                        • Leading People                                                                                           Development (IBD) program,                                                                                     Markets
                                                                             the program, including study          WeekS 9-15                                                         • Healthcare in 21st Century         about business models,
All students are welcomed to                                                                                                                        which sends teams of students
                                         • Problem Finding,                  tours and treks.                      • Ethics and Responsibility                                        • Innovation in Services and         opportunities, and challenges         • Game Theory and
Haas during a required 5-day                                                                                                                        around the world each summer
                                           Problem Solving                   Last winter, for example, a             in Business                                                        Business Models                    Kenyan organizations face.              Business Decisions
introduction to the program                                                                                                                         to work on various projects
                                                                             group of students traveled                                                                                                                    Another group of students             • Global Strategy and
that includes curricular                 Career Management                                                         • Strategic Leadership           for foreign corporations,         • Investment Strategies
                                                                             to China to visit Google’s                                                                                                                    traveled to Brazil to meet with         Multinational Enterprise
overviews, cohort activities,            Conference                                                                                                 organizations, and                  and Styles
                                                                             operations, as well as LVMH           Required Experiential                                                                                   such companies as Unibanco,
high-profile guest speakers,             Week 8                                                                                                     governments. This past year,                                                                                 • Investments
                                                                             (Louis Vuitton Moët Hennessy).        Learning Module                                                    • Marketing Strategy                 Cosan, and Natura.
and an extensive introduction to                                                                                                                    students visited a variety of
                                         Two-day program of career                                                 Choose from one of eight                                                                                                                      • Managing Innovation
BILD in the MBA curriculum.                                                  Students on the 8th annual                                             countries, including Argentina,   • Negotiations and
                                         planning workshops and                                                    existing experiential learning                                                                                                                  and Change
                                                                             Wall Street Trek met with firms                                        Brazil, Chile, El Salvador,         Conflict Resolution
                                         exercises                                                                 courses. A problem-solving and
                                                                             including Goldman Sachs,                                               Finland, Gabon, Ghana, Liberia,   • Power and Politics                                                       • Marketing Research
                                         Required Courses B                                                        teamwork module taken with       Laos, Mexico, Saudi Arabia,
                                                                             Barclays, and RBC Capital             the course is designed to make                                                                                                                • Opportunity Recognition
                                         WeekS 9-15                                                                                                 South Africa, and Zambia.         • Real Estate Finance
                                                                             Markets.                              the experience as meaningful
                                         • Financial Accounting                                                                                                                         and Securitization                                                       • Real Estate Investment and
                                                                                                                   as possible. Students may take   (Participation in IBD does                                                                                     Market Analysis
                                         • Introduction to Finance                                                                                  not conflict with a summer        • Strategy
                                                                                                                   these courses as early as the                                                                                                                 • Social Entrepreneurship
                                         • Marketing Management                                                    spring of their first year.      internship.)                      • Structure and Incentives
                                         • Leadership Communications                                               Electives                                                          • Venture Capital and
                                                                                                                   Students can begin taking                                            Private Equity
                                                                                                                   electives during the spring
                                                                                                                   semester.




                                                                                                                                                                                                                                                For more information on the
                                                                                                                                                                                                                                                Berkeley MBA curriculum, including full
                                                                                                                                                                                                                                                course descriptions, please visit:
                                                                                                                                                                                                                                                mba.haas.berkeley.edu/academics/
                                                                                                                                                                                                                                                curriculum.html.

10 Haas School of Business Leading Through Innovation                                                                                                                                                                                                Full-time Program 2011 Haas School of Business 11
ACADeMICS
                                                                                                                                                                                                With its comprehensive menu of innovative, specialized electives,
                                                                                                                                                                                                the Berkeley MBA program is designed to provide you with a highly



                                                        Mapping Your Path to Success
                                                                                                                                                                                                personalized experience. Regardless of whether you’re headed into
                                                                                                                                                                                                finance or energy, to a Fortune 500 firm or a nonprofit organization, the
                                                                                                                                                                                                MBA curriculum enables you to shape the scope of your education to
                                                                                                                                                                                                fit your career goals. Here are just three examples of different paths
                                                                                                                                                                                                Berkeley MBA students have taken to achieve success.




   Consulting                                                                            Investment Banking                                                                              Brand Management

                                           Fall Semester 2008                                                                           Fall Semester 2008                                                                               Fall Semester 2008
                                           MBA 200C     Communications                                                                  MBA 200C     Communications                                                                      MBA 200C        Communications
                                           MBA 201A     Microeconomics                                                                  MBA 200S     Data And Decisions                                                                  MBA 200S        Data And Decisions
                                           MBA 202      Financial Accounting                                                            MBA 201A     Microeconomics                                                                      MBA 201A        Microeconomics
                                           MBA 203      Intro To Finance                                                                MBA 202      Financial Accounting                                                                MBA 202         Financial Accounting
                                           MBA 205      Organizational Behavior                                                         MBA 203      Intro To Finance                                                                    MBA 205         Organizational Behavior
                                           MBA 206      Intro To Marketing                                                              MBA 205      Organizational Behavior                                                             MBA 206         Intro To Marketing
                                           MBA 292A     Strategic Management Of                                                         MBA 206      Intro To Marketing                                                                  MBA 294         Careers In Marketing
                                                        Nonprofits                                                                      MBA 294      Life As An Entrepreneur
                                           MBA 294      Careers In Consulting                                                                                                                                                            Spring Semester 2009
                                                                                                                                        MBA 294      Biobusiness Speaker Series
                                                                                                                                                                                                                                         MBA 201B        Macroeconomics
                                           Spring Semester 2009                                                                         Spring Semester 2009                                                                             MBA 204         Operations Mgmt
                                           MBA 201B     Macroeconomics                                                                  MBA 201      Macroeconomics                                                                      MBA 205L        Leadership
Kirstin Mennella                           MBA 204      Operations Management             Kazutaka Kanairo                              MBA 207      Ethics                               Alison Zander                                  MBA 207         Ethics
MBA 10                                     MBA 207      Ethics                            MBA 10                                        MBA 236      Mergers & Acquisitions               MBA 10                                         MBA 262         Brand Management/Strategy
Associate                                  MBA 256      Global Management Skills          Associate, Investment Banking                 MBA 237      Financial Statement Modeling For     Associate Marketing Manager                    MBA 295H        Top-Down Law
McKinsey & Company                                                                        JP Morgan Chase & Co.                                                                           General Mills
                                           MBA 292N     Nonprofit & Public Management                                                                Finance Careers                      Minneapolis, Minnesota                         MBA 298A        International Business
Melbourne, Australia                                                                      Tokyo, Japan
Internship:                                MBA 299      Strategy                          Internship:                                   MBA 290      Intro To Management Of               Internship:                                                    Development
Summer Principal                           MBA 205L     Leadership                        Investment Banking                                         Technology                           Brand Management Intern                        MBA 299         Strategy
The Parthenon Group                                                                       J.P. Morgan Chase & Co.                                                                         Clorox
San Francisco, California                                                                 Tokyo, Japan                                  MBA 290T     Technology Leadership And            Oakland, California
                                           Fall Semester 2009                                                                                        Innovation                                                                          Fall Semester 2009
Previous degree:                                                                          Previous degree:                                                                                Previous degree:
BS, Biology                                MBA 222      Financial Information Analysis    BS, Engineering                               MBA 298A     International Business               BA, Finance and Entrepreneurial Studies        MBA 290T        Design And Systems
Brown University                                                                          University of Tokyo, Japan                                 Development                          University of Minnesota                                        Thinking For MBAs
Providence, Rhode Island                   MBA 224A     Managerial Accounting             MS, Engineering                                                                                 Previous job:
                                                                                          Graduate School of Engineering                MBA 299      Strategy                                                                            MBA 298B        International Business
Previous job:                              MBA 257      Power And Politics                                                                                                                Senior Financial Analyst
Senior Market Research Analyst
                                                                                          University of Tokyo, Japan
                                                                                                                                        MBA 205L     Leadership                           General Mills                                                  Development
NORCAL Mutual Insurance Company            MBA 294      Private Equity Speaker Series     Previous job:
                                                                                                                                                                                          Alison Zander’s time at Haas prepared          MBA 299E        Competitive & Corporate
San Francisco, California                  MBA 300      Teaching Business                 Associate
                                                                                          McKinsey and Company
                                                                                                                                        Fall Semester 2009                                her not only with the knowledge                                Strategy
According to Kirstin Mennella, reading     MBA 257      Negotiations                      Tokyo, Japan                                                                                    needed to pursue a career in brand
                                                                                                                                        MBA 222      Financial Information Analysis                                                      MBA 299M        Marketing Strategy
cases and doing exercises can never                                                                                                                                                       management, but also the mindset
compare with real experience. She          JAPAN 1A     Elementary Japanese               Kazu Kanairo came to Berkeley-Haas            MBA 231      Corporate Finance                                                                   MBA 257         Power And Politics
                                                                                                                                                                                          required to make a career change,
will put the skills she learned in her                                                    “to learn as many things as possible.”
                                                                                                                                        MBA 295      VC & Private Equity                  and the confidence needed to be able           MBA 257         Negotiations
Social Sector Solutions consulting         Spring Semester 2010                           He succeeded: he organized the Asia
                                                                                                                                                                                          to have an impact in whatever field
project with Go Girl Go! directly                                                         Business Conference in 2008, learned          MBA 295E     Case Studies In Entrepreneurship
                                           MBA 236G     Designing Financial Models                                                                                                        she chose.                                     Spring Semester 2010
to use in her job with McKinsey                                                           Mandarin, traveled to Zambia on a project
                                                        That Work                         for the Wildlife Conservation Society.        MBA 298B     International Business               “Haas instills a desire for learning
in Melbourne: Never take things                                                                                                                                                                                                          MBA260          Consumer Behavior
                                           MBA 292N     Nonprofit & Public Management     And he gained the finance skills                           Development                          within each of its students. I think
for granted or make assumptions,
                                                                                          that will help him “become a player”          MBA 257      Power And Politics                   this enables Haas students to be               MBA268          International Marketing
always ask questions and listen to the     MBA 299B     Global Strategy
answers, and remember that nothing                                                        in international investment banking.                                                            great leaders. We are confident that           MBA277          Media And Entertainment
                                           MBA 291T     Leadership And Personal                                                         CHINESE1A    Elementary Chinese                   we can be successful, but we also
is more important than having your                                                        “Professor Raghu Rau’s class in                                                                                                                MBA294          Wine Industry
client’s trust.                                         Development                                                                                                                       understand that there is still a lot that
                                                                                          Corporate Finance was when I first            Spring Semester 2010                              we can learn from others. I think this         MBA296          The Business Of Sports
“Haas helped me make a huge                JAPAN 1B     Elementary Japanese               realized that finance was the right
                                                                                                                                        MBA 236G     Designing Financial Models           confidence without attitude is what
leap in my career, switching from                                                         path for me. He gave us a logical way                                                                                                          MBA291T         Leadership And Personal
                                           PHYS ED 1    PE Activities                                                                                That Work                            makes Haas students stand out as
marketing to consulting. Getting                                                          to understand finance. That is when I                                                                                                                          Development
                                                                                                                                                                                          employees.
an MBA is a way of wiping the slate                                                       really started my career transition from      MBA 223      Corporate Financial Reporting
clean and filling it up with new skills,                                                  being a consultant to becoming a finance                                                        “Interning in Brand Management
                                                                                          professional.                                 MBA 224A     Managerial Accounting                at Clorox was very rewarding. I was
knowledge and goals.
                                                                                                                                        MBA 237      International Finance                given challenging projects where the
“The Berkeley MBA core curriculum                                                         “Even though I took 17 more units than
                                                                                                                                                                                          outcomes were valued by the firm
gave me the fundamentals I needed.                                                        I needed to graduate, I still didn’t get to   MBA 237      Private Equity: Leveraged Buyouts    and got a true look into what a career
Classes in Marketing Management,                                                          take all of the classes I wanted.”
                                                                                                                                        MBA 290      Managing Innovation And              in brand management would be like.
Strategy and Microeconomics                                                                                                                          Change                               I also met some amazing people,
were particularly helpful. In                                                                                                                                                             including my brand team, Haas
Microeconomics, I saw how economics                                                                                                     MBA 293      Individual Study                     alumni, and my intern class.”
apply to the real world and individual                                                                                                  MBA 294      Wine Industry Speaker Series
business decisions.”
                                                                                                                                        CHINESE1B    Elementary Chinese

12 Haas School of Business Leading Through Innovation                                                                                                                                                                                 Full-time Program 2011 Haas School of Business 13
     ACADeMICS




                   Specialization Options and                Areas of Interest
Certificate Options
As a Berkeley MBA student, you
have the option to earn a certifi-
cate in one of the below five areas
of study. These certificates require                          The Berkeley MBA Program is delivered from a general
a separate application, and are                               management perspective, with business fundamentals at its
earned after you have completed a
designated group of courses.                                  core. A number of specialty areas at the Haas School are top ranked in the
                                                              world and offer you additional opportunities for study. Students can choose to
Global Management
The international emphasis of the
                                                              specialize in one of the fundamental subjects or special interest areas.
Haas School is an integral part of
its culture. Many Berkeley MBA                                Solid Fundamentals
students have lived, studied, or
worked abroad, and over one-                                  The Haas School has seven areas of general management fundamentals.
third of full-time MBA students                               Students can choose to customize their program by choosing from a wide
are international, representing
over 40 countries. Various courses
                                                              range of elective courses in each of the following subjects:                                     Alain Pyree
and programs draw on this                                     •   Accounting                              • Management of Organizations                        MBA 11
diversity, including the school’s                                                                                                                              Internship:
acclaimed International Business                              •   Business & Public Policy                • Marketing                                          Cisco Services
Development (IBD) program,                                    •   Economic Analysis & Public Policy       • Operations & Information                           Cisco Systems, Inc.
                                                                                                                                                               Milpitas, California
which sends an average of 120                                                                               Technology Management
students around the world each                                •   Finance                                                                                      Previous degrees:
                                                                                                                                                               BA, Business Administration
year to consult for a variety of                                                                                                                               Euromed Management School
firms and organizations. Here, IBD
participants (from left to right)
                                                              Areas of Special Interest                                                                        Marseille, France
                                                                                                                                                               Previous job:
Della Huff, David Breger, Chitra                              Beyond its general management excellence, the Haas School is well known                          Project Manager/ Sales Manager
Laxmanan, and Jon Platner (all                                for a variety of other areas of specialization.                                                  Mediaserv
class of 2011) take a break from                                                                                                                               Guadeloupe, France
their work with Nokia in India to                             • Global Management—The Berkeley MBA offers a number of international                            Alain Pyree believes that taking the
pose in front of the Taj Mahal.                                 programs so all students can gain proficiency in the theory and application of                 next step in his career requires
                                                                global business and management principles.                                                     legitimate technology knowledge.
Health Management                                                                                                                                              “The certificate program in
Students leverage coursework and                              • Technology—A joint effort of the Haas School and the College of Engineering, the               Management of Technology will
corporate collaboration to prepare                              Management of Technology (MOT) program focuses on the set of management                        bolster the strong sales and
for business leadership roles in                                                                                                                               marketing background I have
                                                                activities associated with bringing high-tech products to market.
the health services and health                                                                                                                                 already,” he says.
technology industries.                                        • Entrepreneurship—The highly ranked Lester Center for Entrepreneurship and                      “The Berkeley-Haas curriculum is like
Technology                                                      Innovation brings academic and experiential learning together through its Venture              a great menu. Once you have the
Students take advantage of                                      Launchpad, a coordinated array of entrepreneurship resources and experiences.                  basics, you can select among such a
                                                                                                                                                               range of electives.”
courses sponsored jointly by the                              • Real Estate—Consistently ranked among the nation’s best, the real estate
business and engineering schools,                               program combines a strong analytical focus with hands-on field experience,                     “The professors are, of course, very
geared toward both technically and                                                                                                                             knowledgeable. But they also are
                                                                preparing students for a broad range of career paths.                                          entertaining and inspiring. They pass
non-technically trained students.
                                                              • Healthcare—The school’s health management offerings leverage UC Berkeley’s                     on their passion. They are always
entrepreneurship                                                                                                                                               looking for different ways to make us
                                                                School of Public Health, as well as California’s cutting-edge managed care,
In addition to course requirements,                                                                                                                            learn and remember things.”
students gain field experience                                  Internet, and biotechnology industries, as laboratories for education and research.
through an internship or project                              • Energy and Clean Technology—A wide range of courses and programs address
that integrates business funda-                                 the market, policy, and technological challenges of the energy industries, many
mentals with a marketing or busi-                               centered in the Energy Institute at Haas, a joint venture of the Haas School and
ness plan for their own venture.
                                                                the UC Energy Institute.
real estate
                                                              • Nonprofit—The top-ranked Center for Nonprofit and Public Leadership prepares
Students master the management,
                                                                Haas students to use their skills in the social sector, produces alumni that
development, and financing of
real estate, and take courses                                   contribute significantly to social sector solutions, and encourages collaboration
from related fields, such as                                    and innovation within the social sector.
architecture, law, public policy,                             • Corporate Social Responsibility—The Center for Responsible Business has made
and city planning.
                                                                the Haas School of Business the preeminent educational institution for research,
                                                                teaching, experiential learning, and community outreach in areas of Corporate
                                                                Social Responsibility.




     14 Haas School of Business Leading Through Innovation                                                                                            Full-time Program 2011 Haas School of Business 15
  ACADeMICS


                                                                                                                                                        Brad Kittredge

  Concurrent Degree Options                                                                                                                             MBA/MPH 09
                                                                                                                                                        Manager, Corporate Strategy
                                                                                                                                                        and Business Development
                                                                                                                                                        McKesson
                                                                                                                                                        San Francisco, California
                                                                                                                                                        Internship:
                                                                                                                                                        Corporate Strategy and Business
                                                                                                                                                        Development
                                                                                                                                                        McKesson Corporation
                                                                                                                                                        San Francisco, California
                                                                                                                                                        Previous degrees:
                                                                                                                                                        BA, Psychology
                                                        The Haas School offers                                                                          University of California, Berkeley

                                                        concurrent degree programs                      Haas and Columbia                               MA, International Affairs
                                                                                                                                                        University of California, San Diego
                                                        in areas of special interest to                 Offer Domestic
                                                                                                                                                        Previous job:
                                                                                                        Exchange Program
                                                        business professionals. Earning                                                                 Senior Consultant
                                                                                                        The Haas School and                             Deloitte Consulting
                                                        a dual degree offers Berkeley MBA               Columbia Business School                        San Francisco, California
                                                        graduates new levels of flexibility and         offer an exchange program                       Brad Kittredge worked with
                                                        proficiency for unique career opportunities     for MBA students in the fall                    Haas classmate Elise Singer and
                                                                                                        of their second year. Haas                      two students in the School of
                                                        both in the United States and abroad.           exchange students have
                                                                                                                                                        Information to build a Web-based
                                                                                                        the opportunity to take advan-
                                                                                                                                                        marketplace to connect patients
                                                        JD/MBA Program                                  tage of Columbia’s proximity
                                                                                                        to Wall Street and the media                    with doctors who are able to
                                                        The JD/MBA program provides you                 and entertainment industries                    diagnose complex conditions.
                                                                                                        in New York, while Columbia                     Their Haas entrepreneurship
                                                        with a solid foundation in both law and                                                         classes and workshops, the
                                                                                                        students who come to Haas
                                                        management. Upon completion of this four-       gain exposure to Silicon                        Business Plan and Global Social
      International Exchange                            year program, you earn a Berkeley MBA           Valley’s technology industry,                   Venture competitions, and the
                                                                                                        as well as west coast finance                   resources of the Lester Center were
      Programs                                          degree as well as a JD degree through
                                                                                                        firms and other industries                      essential to their progress.
      Nothing compares to the experience of
                                                        either UC Berkeley’s School of Law or           such as biotech. Up to three
                                                        UC Hastings College of the Law in San           students from each school                       Permission to Innovate
      attending a foreign university and get-
      ting to know students in another country          Francisco. Typically, you spend your first      may participate each year.                      “Haas made me a better
      for an entire semester. Berkeley MBA                                                                                                              entrepreneur. It encouraged me to
      students may embark on an international
                                                        two years in law school and your third year                                                     take chances and to understand that
      exchange program in the fall semester             in business school. During your fourth year,                                                    it is okay to fail.”
      of their second year. They pay the normal         you take elective courses in both schools.                                                      Cross-Disciplinary expertise
      Haas fees and may earn up to 12 units
      toward their MBA degree while abroad.                                                                                                             “The dual MBA/MPH degree gave me
      In addition to semester-long exchange             MBA/MPH Program in Health                                                                       the broad understanding I need to
      opportunities, students may earn
      academic credit through short-term
                                                        Management                                                                                      succeed in my new choice of a career
                                                                                                                                                        in the healthcare IT sector.”
      international seminars held during                The Haas School and the UC Berkeley
      semester breaks. Recent destinations                                                                                                              Teamwork yields Success
                                                        School of Public Health work in
      include India, Brazil, Chile, and China.                                                                                                          “Leading Through Innovation means
      International exchange programs are               partnership to train leaders in the rapidly                                                     not being afraid to question assump-
      offered in the following locations:               expanding health management field. In                                                           tions—your own or someone else’s.
      • London Business School (LBS),                   the 2.5-year MBA/MPH program, you                                                               Part of leadership is knowing that
        London, England                                 earn both the MBA and Masters of Public                                                         you can’t do it all on your own. You
      • L’Ecole Des Hautes Etudes                                                                                                                       need to be able to set a vision and
                                                        Health degrees. You take courses in both schools and complete a three-                          organize a team to achieve it.”
        Commerciales (HEC), Jouy-en-Josas,
        France                                          month internship in a health organization. The program prepares you for
                                                                                                                                                        A Diverse Faculty
      • Instituto de Estudios Superiores de la
                                                        senior positions in health-related industries, including managed care and
                                                                                                                                                        “The diversity of the students
        Empresa (IESE), Barcelona, Spain                insurance, consulting, healthcare delivery, biotechnology, e-health, medical                    at Haas is well-matched by the
      • Rotterdam School of Management                  devices, and pharmaceuticals.                                                                   diversity of the faculty. All students
        (RSM), Rotterdam, The Netherlands                                                                                                               seem to find one or two professors
                                                                                                                                                        who really resonate with them.”
      • Scuola di Direzione Aziendale (SDA)             MBA/MA Program in International and Area Studies
        Bocconi, Milan, Italy                                                                                                                           A Tradition of Change Agents
                                                        This three-year MBA/MA program allows you to broaden your knowledge
      • The Hong Kong University of Science                                                                                                             “It’s an honor to have been one of
        and Technology (HKUST), Hong Kong,              of different regions or countries by taking internationally-oriented topical,                   the six students selected as Brian
        China                                           language, and area study courses from departments and schools across                            Maxwell Fellows, named in memory
                                                        UC Berkeley. You may focus on either a topic or an area. Topics include                         of the Berkeley alumnus who was
                                                        international or global issues, such as international trade and debt,                           one of the founders of PowerBar. We
                                                                                                                                                        created a community of people with a
                                                        investment strategy, global communications, environmental issues, or urban                      passion to use business as a vehicle
                                                        and regional development. Areas include major countries such as China,                          for positive change in society. I was
                                                        Japan, Russia, Germany, or Brazil, and regions such as the Middle East,                         inspired by all of the other Fellows.”
                                                        Africa, or Southeast Asia.




16 Haas School of Business Leading Through Innovation                                                                                    Full-time Program 2011 Haas School of Business 17
PlACe                                                                                                                                           Gonzalo Martinez                  Gonzalo Martinez de
                                                                                                                                                                                  Azagra y de Miota was
                                                                                                                                                de Azagra y de                    able to do his sum-
                                                                                                                                                Miota                             mer internship with



The Perfect Location
                                                                                                                                                MBA 10                            the Star Wars team
                                                                                                                                                                                  at LucasArts in San
                                                                                                                                                Global Strategy Group
                                                                                                                                                Samsung                           Francisco.
                                                                                                                                                Seoul, Republic of Korea
                                                                                                                                                                                  “The career center
                                                                                                                                                Internship:                       bombarded us with
                                                                                                                                                Project Management Intern         opportunities from day
                                                                                                                                                Star Wars Team                    one,” he said.
                                                                     The Haas School’s location in the San Francisco                            LucasArts
                                                                                                                                                San Francisco, California        “At LucasArts, I had
                                                                     Bay Area is a profound asset, a business ecosystem of                      Previous degree:                the chance to help
                                                                     innovation and entrepreneurship that is unrivaled anywhere.                BSc, Economics                  the company redefine
                                                                     And it defines the people we attract, the education we deliver,            London School of Economics      the way they plan and
                                                                                                                                                MEng, Electrical & Electronic   track new projects.
                                                                     and the leaders we produce.                                                Engineering                     My mandate was to
                                                                                                                                                Imperial College, London
                                                                                                                                                                                think of ways to solve
                                                                     Widely recognized as the heart of the global technology                    Previous job:                   how to provide status
                                                                     industry, the birthplace of venture capital, and the center of             Senior Consultant               information to the
                                                                                                                                                PricewaterhouseCoopers
                                                                     the US wine market, the Bay Area is also the new hub for the               Bilbao, Spain                   president, COO, and
                                                                                                                                                                                lead project manager.
                                                                     up-and-coming clean energy and biotechnology industries.                                                   At the end of the
                                                                     In addition to serving as a launch pad for some of the most                summer my recommendations were implemented in
                                                                     successful recent startups—Google, Twitter, and eBay                       the company’s largest development project, and were
                                                                                                                                                being considered as potential best practices.
                                                                     among them—the Bay Area is also home to a wide range of
                                                                     established Fortune 500 companies, as well as a long roster                “While at Haas, I was exposed through practical
                                                                                                                                                training, cases, and theory to the challenges firms face
                                                                     of firms—such as Charles Schwab, Gap, and Chevron—known                    to remain competitive. With an extraordinary selection
                                                                     for leadership and innovation outside of the technology space.             of electives, I was able to complement the fundamental
                                                                                                                                                building blocks of the core curriculum to match my
                                                                     Once you arrive, you will quickly understand how the                       needs and interests.”
                                                                     University of California, Berkeley—one of the world’s top
                                                                     universities—both shapes and is shaped by the forces of
                                                                     innovation in the Bay Area. This is a place that continues to
                                                                     move knowledge forward, looking for and embracing what
                                                                     comes next.




                                Sara Nelson                     The first thing Sara Nelson did when she learned she had been accepted
                                                                at Haas was make a dinner reservation at Chez Panisse—the world-
                                MBA 10                          renowned restaurant founded by chef Alice Waters. Only then did she make
                                Internship:                     her plane reservations to get here in time for orientation. Naturally, Nelson
                                Marketing Intern                viewed the Bay Area as the perfect place to help her embrace her love of
                                E.&J. Gallo Winery
                                Modesto, California
                                                                food and wine, as she moves her career away from technology and toward
                                                                the culinary scene.
                                Previous degree:
                                BBA, Marketing and French       “One project that I worked on as part of the Global Social Venture
                                University of Texas at Austin   Competition brought together two of my interests: food and marketing.
                                Previous job:
                                                                Two teachers launched Operation C.H.E.F., a pilot cooking and nutrition
                                Online Brand Manager            education summer camp. Subsequently, I teamed up with a classmate,
                                Dell                            Dan Park, who had finance and consulting expertise, while I contributed
                                Austin, Texas                   marketing and sales experience. Together, we helped the founders create
                                                                a business plan for future growth.”
                                   “One of my International Business Development projects supported Elephant Pepper in Zambia, an
                                   organization that encourages farmers to plant chili peppers on the edges of their fields to reduce
                                   human/elephant conflict—apparently, elephants hate chili! My team developed an online marketing
18 Haas School of Business Leading plan to sell their branded chili sauces to the US and European markets.”
                                   Through Innovation                                                                                                  Full-time Program 2011 Haas School of Business 19
PlACe




                                        Where Natural Beauty Meets Endless Opportunity
                                                        Few geographical areas in the world can meet,                                   The Berkeley campus is perched on a hillside; its upper reaches are
                                                        let alone beat, the Haas School’s central location in                           devoted to a vast nature preserve—excellent for a run or a contemplative
                                                        the San Francisco Bay Area. The Haas community is, in turn,                     walk with postcard views of San Francisco, the Golden Gate Bridge, and
                                                        profoundly shaped by its surroundings.                                          the Pacific Ocean beyond. Surrounding the campus is the city of Berkeley,
                                                                                                                                        the quintessential university town, and a legendary one. With its multitude
                                                        The Bay Area is home to an innovation ecosystem that is unequaled               of coffee houses, shops, churches, theaters, world-famous gourmet
                                                        anywhere in the world. With its venture capital firms, established technology   restaurants, charming neighborhoods, beautiful gardens, and some of the
                                                        companies, and thriving biotech and digital media industries, the Bay Area      best bookstores anywhere, Berkeley is cosmopolitan, funky, friendly, relaxed,
                                                        marks one of the nation’s most unique business centers where a diverse          and always stimulating.
                                                        range of industries converge. Many of the most dynamic names in business,
                                                        from Visa to Apple, call the region home.                                       A Diversity of Scenery and Ideas
                                                                                                                                        The city of San Francisco needs no introduction, since nearly everyone on the
                                                        The Perfect Playground                                                          planet has either experienced its charms or seen it in countless films and
                                                        The San Francisco Bay Area is also perennially designated the world’s           television shows. Entertainment, culture, nightlife, shopping, sightseeing,
                                                        most popular tourist destination—and for good reason. There is the area’s       architectural gems—San Francisco is the epitome of the world-class, open-
                                                        stunning natural beauty, its seductively benign weather, and its atmosphere     minded city blessed with the best of everything.
                                                        charged with a worldly sophistication and a distinctive openness to new
                                                        ways of thinking.                                                               Less than an hour north of Berkeley is the alluring wine country of Napa and
                                                                                                                                        Sonoma counties. The moody, breathtaking Pacific Ocean compels a visit
                                                                                                                                        to one of the many open beaches or picturesque seaside towns dotting the
                                                                                                                                        coastline, including Big Sur, Carmel-by-the-Sea, and Mendocino. The natural
                              Clockwise from top: Looking over the San Francisco Bay toward Berkeley (left)                             beauty of Yosemite National Park, with its exquisite glacier-carved valley
                              and Oakland (right) from downtown San Francisco; a Napa Valley vineyard; Oracle
                                                                                                                                        of towering waterfalls and granite mountains, is only three hours from the
                              headquarters in Redwood Shores; The Pacific Ocean coastline off historic Highway 1;
                                                                                                                                        campus, as is one of the country’s premier skiing destinations—Lake Tahoe.
                              and the cliffs of El Capitan in Yosemite National Park.




20 Haas School of Business Leading Through Innovation                                                                                                                                                                   Full-time Program 2011 Haas School of Business 21
PlACe




Elise Singer, MD
MBA 11
Director, Project Finance
CleanFocus
Mountain View, California
Internship:
ComplexDx
Berkeley, California
Previous degrees:
BA, Political Science
Middlebury College
Middlebury, Vermont
MD, UMDNJ-Robert Wood Johnson Medical School
Piscataway, New Jersey
Previous job:
Director of Ambulatory Informatics
Cooper University Hospital
Camden, New Jersey
Elise Singer was so determined that
her family be part of her MBA experi-
ence, that, when it came time to click on
the button accepting her admission to
Berkeley-Haas, she asked her husband
Elliot to do the honors. “This was a big
decision for all of us, including our three



                                                        The Berkeley Experience
children,” she says. “This was a way of
signaling that we were all on board.”
“The Berkeley-Haas administration was
very flexible in organizing my academ-
ics so I could get home at the end of
the day to spend time with my family.
My academic day ended at four o’clock,
and then I had a good four hours with
the kids. After that, I started my assign-
ments and project work. Unlike medical
school, where studying occupied 150%                              In addition to attending one of the premier
of my time, Haas takes a more holistic
approach to life and study. I even have
                                                                  business schools in the world, Haas students
time to practice medicine a half-day                              join the larger community at one of the most esteemed
a week and serve as a delegate to the                             universities. The mission of the University of California
California Academy of Family Physicians.                          is to excel in research, teaching, and public service. Over
“For me, the core classes were invalu-                            the decades, this mission has developed a culture at UC
able. I arrived here with no background
in business or its tools. I could barely use
                                                                  Berkeley that stimulates greatness.
Excel. I’m amazed at how much I learned                           UC Berkeley’s global flavor and close proximity to Silicon
in such a short time.
                                                                  Valley and downtown San Francisco—the finance capital
“Being a Mayfield Fellow has been an                              of the West Coast—provide unmatched opportunities.
incredible benefit. It put me in close
contact with the VC community, in                                 The Haas School encourages you to take advantage of all
particular it gave me the opportunity to                          the university has to offer.
talk one-on-one with a woman who is a
well-respected pioneer in the community.                          With the Berkeley MBA program, you earn a degree from
And thanks to the Board Fellow Program,                           a university whose name and reputation open doors
I got to experience and contribute to the
workings of top-level management at
                                                                  around the globe.
the John Muir Health Foundation. My
understanding of how boards function
increased exponentially.
“When I graduate, I think it’s my husband
and three kids, ages 5, 4, and 2, who
should get the MBA. This was 100% a
team effort for our family.”




22 Haas School of Business Leading Through Innovation                                              Full-time Program 2011 Haas School of Business 23
PlACe




	
    UC Berkeley
    Academic and
    Faculty Distinctions
                                                                                                  Bridges to UC Berkeley
    • Ranks first nationally in the number
      of graduate programs in the top 10
      in their fields (National Research
      Council)
    • Ranked the #1 public university in the
      US for the tenth year in a row by U.S.
      News & World Report
    • Ranked #1 in the nation in the
      2009 Washington Monthly College
      Rankings, based on three main
      criteria: performance as an engine
                                                        Consistently ranked one of the top business schools in the
                                                        country, the Haas School of Business has a solid reputation for                        UC Berkeley
      of social mobility, research output,              quality and leadership. The business school at the University of California,           Founded in 1868
      and promotion of a service ethic                  Berkeley, was founded in 1898, making it the second oldest collegiate business
    • The leading institution in awarding               school in the United States, and the first at a public university. Rank, reputation,
                                                                                                                                               Flagship campus of the University of California
                                                                                                                                                                                                                                           The Business of
                                                                                                                                               35,843 students from 101 countries
      doctoral degrees to minorities                    and experience combine to offer Haas students a rich spectrum of quality                                                                                                           CleanTech
      and women                                         resources, noteworthy events, and high-profile speakers.                               25,530 undergraduate students
                                                                                                                                                                                                                                           As a Berkeley MBA student, you
    • 21 Nobel Prize laureates (including                                                                                                      10,313 graduate students                                                                    have the opportunity to work across
                                                                                                                                                                                                                                           disciplines with top thinkers on some
      Haas professors Oliver Williamson
      and John Harsanyi)
                                                                                                  A University                                 2,131 faculty                                                                               of the world’s most cutting-edge
                                                           Colleges and Schools                   Second to None                               Nearly 350 degree programs                                                                  projects. For example, Haas students
    • 213 American Association for the                                                                                                                                                                                                     involved in the Berkeley Energy and
      Advancement of Science Awards                        Berkeley MBA students have the         The Berkeley MBA program draws               Over 458,000 alumni worldwide                                                               Resources Collaborative (BERC)
                                                           opportunity to take electives at any
                                                           of Berkeley’s renowned graduate
                                                                                                  on the incredible breadth and depth          1,232 acre campus                                                                           have been working with scientists
    • 222 American Academy of Arts and
                                                           departments.                           of the University of California at                                                                                                       at Lawrence Berkeley National
      Sciences Awards
                                                                                                                                                                                                                                           Laboratory on its new “CleanTech to
                                                                                                  Berkeley, whose graduate programs                                                                                                        Market” initiative. Students worked
    • 74 Fulbright Scholars                                • College of Chemistry
                                                                                                  are consistently ranked among                                                                                                            to evaluate the commercial viability
    • 362 Guggenheim Fellows                               • School of Education                  the best in the world, and whose                                                                                                         of new technologies, such as a novel
                                                                                                                                               biology, leading to the development of the first cyclotron, the isolation of the            solar-chemical storage device, and
    • 30 MacArthur Fellows                                 • College of Engineering               undergraduate programs are among             human polio virus, and the discovery of all the artificial elements heavier than            the use of ionic liquids to pre-treat
    • 87 National Academy of                               • College of Environmental Design      the most selective. The proof is             uranium, including Berkelium and Californium. Twenty-one members of the                     biomass for conversion to biofuel.
                                                                                                  in the university’s distinguished                                                                                                        Below: participants Dwight Crabtree,
      Engineering Awards                                                                                                                       UC Berkeley faculty have been awarded Nobel prizes for these and                            MBA 10, and Adam Lorimer, MBA
                                                           • School of Information
    • 135 National Academy of
                                                                                                  record of Nobel-level scholarship,           subsequent achievements in science, literature, and economics. Today,                       10, with researcher Blake Simmons,
      Sciences Awards                                      • School of Journalism                 constant innovation, a concern for           according to the National Research Council, UC Berkeley ranks first                         VP of Deconstruction for the Joint
                                                                                                  the betterment of our world, and                                                                                                         BioEnergy Institute.
    • 12 National Medal of Science Awards                  • School of Law                                                                     nationally in the number of graduate programs in the top 10 in their fields.
                                                                                                  consistently high rankings of its            (In fact, 97% of the university’s programs made the top 10 list.)
    • 110 Sloan Fellows                                    • College of Letters and Science
                                                                                                  schools and departments—the Haas
                                                           • College of Natural Resources         School among them.
    • 4 Wolf Prizes
                                                                                                                                               Explore the Opportunities
    • 4 Pulitzer Prizes                                    • School of Optometry
                                                                                                  Since its founding in 1868, UC Berkeley      You are encouraged to supplement business courses with graduate classes
    • 1 National Poet Laureate                             • School of Public Health              has grown with the rapidly expanding         outside the business school in areas ranging from engineering, law, and
                                                           • School of Public Policy              population of California and has             urban planning to foreign languages, international area studies, and public
                                                           • School of Social Welfare
                                                                                                  responded to the educational needs           policy. In addition, special interdisciplinary opportunities within the Berkeley
                                                                                                  of the developing state. By the 1930s,       community—such as the widely popular Management of Technology
                                                                                                  research at UC Berkeley burgeoned            Program—enable you to learn from top experts in almost every field. Joint
                                                                                                  in nuclear physics, chemistry, and           courses with students in law, engineering, information systems, and public
                                                                                                                                               health enhance the educational experience of many MBA students.




24 Haas School of Business Leading Through Innovation                                                                                                                                                                             Full-time Program 2011 Haas School of Business 25
FA C U lT y
                                                                                                                                                             Teck H. Ho
                                                                                                                                                             William Halford, Jr. Family Professor




                                                        Explorers in Search of New Ideas
                                                                                                                                                             of Marketing
                                                                                                                                                             Director, Asia Business Center
                                                                                                                                                             Member, Policy and Planning Committee
                                                                                                                                                             Winner of the 2010 Distinguished Teaching
                                                                                                                                                             Award, Berkeley’s highest teaching honor
                                                                                                                                                             Courses taught:
                                                                                                                                                             Pricing, Strategic Pricing, and
                                                                                                                                                             Experimental Economics
                                                                                                                                                             Current research interests:
                                                                                                                                                             B2B contract design, strategic international
                                                                                                                                                             consulting, and trust building
                                                                                                                                                             Degrees:
                                                                                                                                                             B.Eng., Electrical Engineering
                                                        Haas School faculty members are explorers and discoverers,                                           National University of Singapore

                                                        seeking new ideas and insights at the frontiers of knowledge.                                        MSc, Computer and Information Science
                                                                                                                                                             National University of Singapore
                                                        They are internationally recognized leaders in the study of the economic,                            MA, Decision Sciences
                                                                                                                                                             University of Pennsylvania
                                                        social, political, and technological forces shaping global markets today.
                                                                                                                                                             PhD, Decision Sciences
                                                                                                                                                             University of Pennsylvania
                                                        Haas faculty members play an active role in national and international
                                                        business communities, serving as consultants, board members, and speakers                            Learning, according to Professor
                                                                                                                                                             Teck Ho, is more “concrete when
                                                        at major business conferences and seminars.                                                          it is hands-on.” That’s why at least
                                                        They are in demand for key government positions,                                                     one in four of his class sessions
                                                        and they perform important interdisciplinary                                                         is interactive. Using computer
                                                        research with colleagues at Berkeley and at other top                                                simulations and role-playing, his
                                                                                                                                                             students engage in price wars and
                                                        universities around the world. Rankings of academic                                                  auctions, negotiate B2B contracts,
                                                        reputation consistently place the Haas School faculty                                                and put themselves in the shoes
                                                        solidly in the top ten business schools worldwide.                                                   of CEOs, marketing directors,
                                                                                                                                                             suppliers, and retail partners.

                                                        Deep Insights for Turbulent Times                                                                    Succeeding Together
                                                                                                                                                             “The students here are very
                                                        In their search for new knowledge, Haas School                                                       collaborative. For example, when
                                                        professors go far beyond merely describing                                                           two students are interviewing for
                                                        a management or business problem and its                                                             the same position, the one who
                                                        resolution. As members of a premier research                                                         interviews first is likely to coach
                                                                                                                                                             the second. They understand and
                                                        university, Haas scholars seek the deeper answers         More than 50 Years                         value the ideas of group benefit
         Haas Professor Wins                            to why things happen the way they do. They develop                                                   and teamwork.”
         2009 Nobel Prize                                                                                         of Great Ideas
                                                        theoretical explanations in order to understand           The California                             Finding the right Balance
         Haas Professor emeritus Oliver e.
         Williamson was awarded the 2009
                                                        and predict future occurrences. These are among           Management Review                          “Haas students are smart, confident,
         Nobel Prize in Economic Sciences—              the tools that eventually help executives navigate        (CMR), published by the                    and balanced. They realize that if
         the second time a Haas professor has           confidently through even the most turbulent,              Haas School, is one of                     you focus solely on your career you
         won the honor in the past 15 years—                                                                      the leading management                     risk burning out very quickly. They
         for his work in the area of economic
                                                        changing times.
                                                                                                                  journals of its kind,                      also are realistic about their future
         governance. The Edgar F. Kaiser                                                                                                                     careers. This doesn’t mean they
         Professor Emeritus at the Haas School
                                                        In fact, several Haas professors were key voices          serving as a nexus
                                                                                                                  between those who study                    don’t have high expectations—they
         of Business and Professor Emeritus of          predicting and analyzing the recent economic                                                         do. But they aren’t arrogant about
         Economics and Law at the University of                                                                   management and those
                                                        turbulence. Professor Nancy Wallace’s research                                                       how soon they will achieve them.”
         California, Berkeley, is a pioneer in the                                                                who practice it. CMR,
         multi-disciplinary field of transaction
                                                        served as an early warning, determining that              which celebrated its 50th                  Shared Insights
         cost economics, and one of the world’s         Wall Street banks and bond-rating agencies were           year in 2007, publishes                    “A Haas professor is coach,
         most cited economists.                         underestimating the risk of many new mortgage-            research-based articles                    cheerleader, and supporter for the
                                                        and asset-backed securities. Dwight Jaffee has            that address issues of cur-                students. For example, if a student
                                                        done extensive research on the operations of              rent concern to managers.                  comes to me for advice about the
                                                                                                                                                             green, renewable energy sector—
                                                        Fannie Mae and Freddie Mac.                                                                          which I might not know too much
                                                                                                                                                             about—I am happy to research the
                                                        A Roster of Leaders                                                                                  field and offer my insights. The
                                                                                                                                                             faculty here cares about making a
                                                        Several faculty members are authors of widely used textbooks in marketing,                           difference in the students’ lives.”
                                                        economics, and management. Severin Borenstein is a nearly constant
                                                        presence in the national media explaining the ups and downs of the
                                                        nation’s energy markets. Michael Katz is a leading thinker and strategist
                                                        in telecommunications policy. John Morgan and Teck Ho are actively
                                                        utilizing behavioral and experimental economics to make advances in
                                                        understanding strategic decision making. Jennifer Chatman is a top authority
                                                        on organizational culture and post-merger integration. And David Teece is a
                                                        widely sought expert in the field of innovation and knowledge management.




26 Haas School of Business Leading Through Innovation                                                                                           Full-time Program 2011 Haas School of Business 27
FA C U lT y
                                                                                                                                                                                                                                     Pictured from left to right: Henry
                                                                                                                                                                                                                                     Chesbrough, author of two leading
                                                                                                                                                                                                                                     books on innovation, adjunct professor,
                                                                                                                                                                                                                                     and executive director of the Center
                                                                                                                                                                                                                                     for Open Innovation; laura kray,
                                                                                                                                                                                                                                     associate professor of management
                                                                                                                                                                                                                                     philosophy and values; laura Tyson,
                                                                                                                                                                                                                                     professor of global management and
                                                                                                                                                                                                                                     former chair of the National economic
                                                                                                                                                                                                                                     Council under President Clinton; Sunil
                                                                                                                                                                                                                                     Dutta, professor of accounting and
                                                                                                                                                                                                                                     international business; and Nicolae
                                                                                                                                                                                                                                     Gârleanu, assistant professor of finance.




                                                                                                                                                                                                                                   Catherine Wolfram

                                                        Passionate Scholars and Teachers                                                                                                                                           Associate Professor
                                                                                                                                                                                                                                   Co-Executive Director, Center for Energy &
                                                                                                                                                                                                                                   Environmental Innovation
                                                                                                                                                                                                                                   Earl Cheit Award for Excellence in Teaching,
                                                                                                                                                                                                                                   EWMBA Program, 2006
                                                                                                                                                                                                                                   Courses taught:
                                                                                                                                                                                                                                   Microeconomics

                                                        The cornerstone of the entire Berkeley MBA program is its                        Professional Faculty with Proven Experience                                               Energy & Environmental Markets
                                                                                                                                                                                                                                   Current research interests:
                                                                                                                                         The MBA program also makes creative use of experienced practitioners from
                                                        distinguished faculty members and the high quality of their                                                                                                                Regulation of business
                                                                                                                                         industry in its classes as adjunct professors and lecturers. For example, Wall            Energy and environmental economics
                                                        courses. At Haas, teaching excellence is a high priority.                        Street veteran Peter Goodson, former partner of private equity firm Clayton,              Electricity industry restructuring

                                                        The best proof of this is from Berkeley MBA students themselves, who             Dubilier & Rice, Inc., teaches the Mergers and Acquisitions course. In his                Degrees:
          John Morgan                                                                                                                    Innovation and Entrepreneurship in Telecommunications and Media course,
                                                                                                                                                                                                                                   AB, Economics, Harvard University
          Gary and Sherron Kalbach Professor
                                                        are asked to evaluate the teaching of their professors every semester.                                                                                                     PhD, Economics
          in Entrepreneurship                           Over the past several years, about two-thirds of the Haas School faculty         Dr. Reza Moazzami draws from his more than fifteen years of experience as                 Massachusetts Institute of Technology
          Founding Director, Experimental               members have regularly earned the coveted “Club 6” status in their student       an engineer, entrepreneur/CEO, investor, patent holder, and educator in the               “Along with teaching Microeconomics, I
          Social Science Laboratory (Xlab)
                                                                                                                                         IT and communications industries.                                                         believe we are teaching people to become
          Faculty Co-Director, Fisher Center for the    evaluations—that is, their average ratings are 6 or higher on a 7-point scale.                                                                                             leaders. This requires the ability to assim-
          Strategic Use of Information Technology                                                                                                                                                                                  ilate ideas from everywhere, to be a gen-
                                                                                                                                                                                  Since 1898, Berkeley’s business school
                                                                                                                                                                                                                                   eralist in the best sense of the word. My
          Courses taught:
          Game Theory Approaches to Bargaining,         Established Excellence in Teaching                                                The Center for                          faculty members have played a strong             job isn’t to teach what to think but how.”
          Conflict, and Negotiations
                                                        In the Berkeley MBA classroom, faculty members emphasize both theory              Teaching Excellence                     role in state and federal government
          Current research interests:
          E-commerce                                    and practice by using a variety of teaching methods. Case studies, seminars,                      The Center for          affairs. In 2009, President Obama
          Organizational design                         simulations, guest speakers, and group projects all facilitate the learning                       Teaching Excellence     nominated Haas Professor Emerita
          Experimental economics
                                                        process. Classroom learning is enhanced by numerous opportunities to apply                        (CTE) promotes best     Janet Yellen as vice-chair of the Federal
          Degrees:                                                                                                                                        practices in teaching
          PhD and MA, Economics                         the lessons to real-world situations. For example, some courses in marketing                                              Reserve System Board of Governors
                                                                                                                                                          and learning inside
          Pennsylvania State University                 and entrepreneurship place teams of MBA and graduate engineering                                                          and named Professor Laura Tyson
          BS, Economics                                                                                                                   and outside the classroom.
          University of Pennsylvania                    students together at Silicon Valley firms for hands-on consulting projects.       Leveraging the experience and           to his Economic Recovery Advisory
          “My teaching style is conversational,                                                                                           insights of veteran instructors,        Board. Previously, Tyson served as
          exploratory, and interactive. I want
                                                        Haas professors regularly integrate their research findings into new course       as well as a wide variety of instruc-   the chair of the National Economic
          students to feel that we’re on a journey      offerings and reassess the MBA curriculum to ensure its relevance in              tional tools and training resources,    Council under President Clinton. And
          to learn together. They’re curious and        presenting current management issues. In their courses, Berkeley MBA              the CTE manages a full and
          interesting, and they end up teaching                                                                                                                                   professor Carl Shapiro recently joined
                                                        students benefit by being among the first to learn of faculty discoveries and     continuous spectrum of activities
          me as much as I teach them.”                                                                                                    and services to continually improve     the US Department of Justice as the
                                                        by studying first-hand with the inventors of new theories and principles for                                              chief economist in the department’s
                                                                                                                                          the way education is delivered
                                                        management practice.                                                              throughout the Haas School.             antitrust division.




28 Haas School of Business Leading Through Innovation                                                                                                                                                                         Full-time Program 2011 Haas School of Business 29
                                                          C U lT U r e                                                                                 Justin Di Trolio
                                                                                                                                                       MBA 11
                                                                                                                                                       Internship:




                                                                         A Collaborative Culture
                                                                                                                                                       Summer Associate
                                                                                                                                                       Bain & Co.
                                                                                                                                                       New York, New York
                                                                                                                                                       Previous degree:
                                                                                                                                                       BBA, Operations Information Systems
                                                                                                                                                       and Economics
                                                                                                                                                       College of William & Mary
                                                                                                                                                       Williamsburg, Virginia
                                                                                                                                                       Previous job:

Student Profile:                                                                                                                                       Associate, Investment Bank Strategy &
                                                                                                                                                       Business Development
Class of 2012                                                                                                                                          J.P. Morgan Chase & Co.
                                                                                                                                                       London, United Kingdom

Applicant Pool & Class Size                                                                                                                            Whenever Justin DiTrolio walks
Applications Received                    3,626
                                                        At Haas, teamwork and collaboration yield great rewards.                                       through the courtyard at Haas he
                                                        Students are members of a close-knit, supportive peer network that draws                       seems to run into someone he knows,
Entering Class Size                        245                                                                                                         whether it’s a classmate, a professor
                                                        on both shared experiences and a diversity of ideas and backgrounds to build
                                                                                                                                                       or a member of the administration.
Academic Profile                                        bonds that last a lifetime.                                                                    He counts the small class size among
Average Undergrad GPA                     3.63                                                                                                         the benefits of being at a school
Middle 80% GPA Range                 3.39-3.87          A Welcoming Atmosphere                                                                         where you know “just about everyone
                                                                                                                                                       by name or face.”
Average GMAT                               718
                                                        The Haas School is home to a fascinating, vibrant community marked
Middle 80% GMAT Range                 680-760                                                                                                          A Team effort
                                                        by a nonstop schedule of activities developed by and for students. The
                                                                                                                                                       “When I was applying for internships,
Age Distribution                                        reason for this has to do with the personalities of the students themselves.                   the Haas Alumni Network helped me
Median Age                                  28          Berkeley MBA students frequently speak of a welcoming atmosphere that                          gather information on firms. People
Age Range                               25-39           encourages involvement.                                                                        gave really honest, candid advice. I
                                                                                                                                                       got the sense that they all want to see
Diversity                                               Among the school’s greatest assets is the community of fellow students, who                    Haas grads—and the school—do well.
                                                        form a lifetime network of friends and professional contacts. The relatively                   And I probably owe my internship
International                             39%
                                                                                                                                                       to the Consulting Club. In addition
US Minorities                             36%           small size of the MBA program (only 240 students enroll in each entering
                                                                                                                                                       to spending hours with classmates
Women                                     31%           class) permits students to get to know all members of their class. Students                    practicing for case interviews, they
Countries Represented                       38          represent a wide range of ethnic backgrounds, religious affiliations, and                      also brought expert advisors to cam-
                                                        sexual orientations. About a third of the students are from outside the United                 pus to help me through the process.”
Professional Experience                                 States, representing more than 30 countries.                                                   Students Take Charge
Median Yrs Work Experience                   5                                                                                                         “Students regularly organize treks
Middle 80% Range of Yrs Work Experience 3-8             Going Above and Beyond                                                                         to their home countries over the
                                                                                                                                                       Christmas break. On the trek to
Select Undergraduate Majors                             As a complement to their coursework, students get involved in clubs and                        Brazil with 30 of my classmates,
Engineering                               26%           community service. They organize major conferences, put together panels of                     we experienced a great blend of
                                                                                                                                                       beach time, cultural activities and
Economics                                 24%           executives, and assemble ski trips to nearby Sierra Nevada resorts. Students
                                                                                                                                                       visits to companies like Embraer,
Business                                  20%           take advantage of the university’s wide range of public lectures, exhibitions,                 Vale—the world’s second largest
Social Sciences                           11%           concerts, and conferences. Consumption Functions bring together the whole                      mining company—and H. Stern,
Humanities                                 5%           school for food, fun, and camaraderie.                                                         the jewelry firm.”
Natural Sciences                           4%                                                                                                          Family Friendly
                                                                                             UC Berkeley has a long tradition of social
Computer Sciences                          3%                                                                                                          “Haas does an excellent job of
                                                          Berkeley-Haas                      responsibility and a commitment to                        integrating students’ partners into the
Math                                       2%
                                                          Defining Principles                creating a better world. In keeping with                  life of the school, they are welcome
Other                                      5%                                                                                                          to do everything but attend class. My
                                                          There are four principles that,    that spirit, Berkeley MBA students get
                                                          taken together, sharply define the involved to make a difference. Almost                     fiancée regularly comes to events at
Select Previous Industries                                                                                                                             school. Balancing business school
                                                          Berkeley-Haas culture:
Consulting                                32%                                                the entire MBA class participates during                  and your relationships is not an easy
                                                          • Question the Status Quo
Banking & Financial Services              18%                                                the year in one of the many fun events                    feat, but Haas makes it exponentially
                                                          • Confidence Without Attitude      that are a part of the Challenge for                      easier by paying so much attention to
High Technology/Electronics                7%
                                                          • Students Always                                                                            the partners.”
Not-For-Profit                             6%                                                Charity—talent shows, charity auctions,
Consumer Products/Retail                   4%             • Beyond yourself                  and sports competitions that help raise                   The Place to Be
Real Estate                                4%             For more information, visit        money for the Special Olympics and                        “The Bay Area puts you within easy
                                                          http://www.haas.berkeley.edu/      other organizations. Many Berkeley                        reach of so many great outdoor
Telecommunications                         4%                                                                                                          activities. I love being able to drive
                                                          strategicplan/culture/index.html.
Healthcare/Pharma/Biotech                  3%                                                MBA students volunteer as mentors                         to Tahoe to ski or down to Pacifica
Accounting                                 2%                                                for disadvantaged high school students                    to surf. I was amazed that all of the
                                                                                             through the Young Entrepreneurs at                        swimming pools on campus are
Advertising                                2%
                                                                                                                                                       outdoors. There’s nothing like being
Computer-Related Services                  2%           Haas (YEAH) program. Nearly 100 percent of these high school students go
                                                                                                                                                       blinded by the sunlight during an
Energy                                     2%           on to college, many to top schools.                                                            early morning swim.”
Entertainment                              2%           The cooperative, team-oriented nature of the Berkeley MBA program
Government                                 2%           encourages students to work together productively and harmoniously. Haas
Other                                     10%           students are ambitious and driven to succeed, but they also understand the
*As of August 12, 2010                                  value of studying together and socializing together—and they always seem to
                                                        do it in high gear. They embody the California mantra: work hard and play hard.
30 Haas School of Business Leading Through Innovation                                                                                     Full-time Program 2011 Haas School of Business 31
                                                                                                                                                                                                     Coming to Berkeley-Haas means joining a vibrant, thriving community of fellow students,
    C U lT U r e                                                                                                                                                                                     alumni, faculty, and staff. From networking mixers to annual conferences, guest speakers
                                                                                                                                                                                                     to schoolwide events, there’s always something happening here. And as a member of




    A Dynamic Community
                                                                                                                                                                                                     the Berkeley MBA student community, you have the opportunity to not only attend these
                                                                                                                                                                                                     activities, but also to participate in creating and planning them. Here is a sample of the
                                                                                                                                                                                                     many events and activities MBA students were a part of last year.




     August-September                                                      October                                                               November                                                                     December–January
                                          • Berkeley MBA students                                        • The Haas School community             • John Chiang, California state        • “Smart grid” technology             • The annual Haas Holiday                Winter Treks explored
                                            presented summaries of                                         celebrated after Professor              controller, and Bill Harper,           was discussed during                  Celebration spread end-                business landscapes in
                                            their summer International                                     Oliver Williamson was named             chief diversity officer at Pacific     the 4th installment of                of-semester cheer among
                                            Business Development                                           a winner of the 2009 Nobel              Gas & Electric, spoke at the           the Berkeley-Stanford                 students, faculty, and staff.          India, Kenya, Brazil,
                                            (IBD) projects undertaken in                                   Prize in Economic Sciences.             5th annual Haas Diversity in           CleanTech Conference                                                         Hong Kong, China, and
                                                                                                                                                                                                                              • The Dean’s Speaker Series              New York City.
                                            Gabon, Brazil, Finland, and                                    PHOTO #2 BelOW                          Business Conference.                   Series.
                                                                                                                                                                                                                                featured John Anderson,
                                            12 other locations.                                                                                                                         • The 8th annual Technology
                                                                                                         • Stephen Pratt, CEO and                • A biodegradable bone screw                                                   president and CEO of Levi
                                          • The 2nd annual Schwab                                          managing director of Infosys            developed by China’s Tsinghua          Exposition hosted by UC               Strauss & Co., who spoke
                                            Charitable Philanthropy                                        Consulting, spoke to Haas               University won the 5th annual          Berkeley’s Business and               about the company’s
                                            Speaker Series kicked off                                      students on “Leadership and             Intel+UC Berkeley Technology           Technology Association                sustainable business
                                            with Jane Wales, founder                                       Networking from the CEO                 Entrepreneurship Challenge             (BTA) showcased new                   practices. PHOTO #5 BelOW
                                            of the Global Philanthropy                                     Perspective.”                           (IBTEC).                               innovations.
                                                                                                                                                                                                                              • Hans Morris, former
                                            Forum.                                                                                                                                      • The economic recovery
                                                                                                         • The 2009 Haas Homecoming              • A team of Berkeley MBA                                                       president of Visa Inc., spoke
                                          • Venture capitalist and                                         Celebration featured career             students won the National Real         was debated at the 3rd                at the MBA Career Services
                                            technology veteran Vinod                                       management insights, a                  Estate Challenge held at the           annual Berkeley Finance               2010 Winter CareerFest.
     Orientation Week                       Khosla spoke after receiving                                   Mexican fiesta, and, of course,         University of Texas at Austin.         Conference.
                                                                                                                                                                                                                              • The Peterson Lecture Series
     featured prominent                     the Lester Center’s 2009                                       a football game.                      • The 20th annual Conference on        • Students launched the new             on Corporate Responsibility
     business leaders,                      Lifetime Achievement Award                                                                                                                    Haas Veterans Club with its
                                                                                                                                                   Financial Reporting honored                                                  featured Whole Foods
     including Intel CEO                    in Entrepreneurship and                                                                                                                       first event featuring Mary
                                                                                                          Mozilla CEO John lilly                   Donald Kirk, former chair of the                                             Co-president and Chief
                                            Innovation. PHOTO #1 BelOW
     Paul Otellini, and                                                                                                                            Financial Accounting Standards         George, co-chair of Bell              Operating Officer Walter
                                                                                                          addressed the annual > play              Board, and Haas School Professor       Automotive Products.                  Robb.
     Adobe Systems CEO
                                                                                                          Digital Media Conference.                Emeritus George Staubus.
     Shantanu Narayen.                                                                                                                                                                      PHOTO #4 BelOW
                                                                                                          PHOTO #3 BelOW




1                                     2                                     3                             4                                  5                                          6                                        7                                      8




    February                                                               March                              • The Haas Community
                                                                                                                gathered to celebrate the
                                                                                                                launch of the School’s
                                                                                                                                                 • The Management of
                                                                                                                                                   Technology (MOT) Program
                                                                                                                                                   kicked off its spring lecture
                                                                                                                                                                                         April                                 • Serial entrepreneur Mark
                                                                                                                                                                                                                                 Pincus and Haas School
                                                                                                                                                                                                                                 Professor Laura Tyson,
                                                                                                                                                                                                                                                                       May
                                                                                                                defining priniciples.              series with venture capitalist                                                an economic adviser to
                                                                                                                                                   and author Geoffrey Moore            • The 11th annual Global Social          President Barack Obama,
    • Berkeley MBA students won           • Top executives in Asia         The Economist hosted its           • Team consisting of                 of Mohr Davidow Ventures.                                                                                           • The annual End-of-the-Year
                                                                                                                                                                                          Venture Competition attracted a        headlined the All-Alumni
      the 4th annual Finance                explored changes and                                                two Berkeley MBA                                                                                                                                         Party celebrated students,
                                                                           innovation conference at             students and a Berkeley          • The district attorney of San           record number of attendees. The        Reunion Conference.
                                                                                                                                                                                                                                                                         faculty and staff.
      Case Competition held                 opportunities in Asia at the   Haas, featuring Christina                                                                                      challenge to create sustainable
                                                                                                                undergraduate student              Francisco, CFO of Hewlett-                                                  • Sonal Shah, director of
      at Southern Methodist                 10th annual Berkeley Asia                                                                                                                     ventures that generate positive                                              • The annual Talent
      University’s (SMU) Cox                Business Conference.           romer, chair of the                  won the semifinals of the          Packard, and CEO of Bare                                                      the new White House Office
                                                                                                                                                   Escentuals headlined the               social change attracted more                                                   Show featured another
      School of Business.                                                  White House Council of               inaugural International
                                                                                                                                                                                          than 500 entrants.                     of Social Innovation and Civic
                                                                                                                                                                                                                                                                         side of Berkeley-Haas
                                          • The 4th annual Education       Economic Advisors; Arianna           Renewable Energy Case              14th annual Women in                                                          Participation, spoke at the
       PHOTO #6 ABOVe
                                            Leadership Case                                                     Challenge with their               Leadership Conference.               • The 15th annual Fisher Real                                                    students—talent outside the
                                                                           Huffington, editor-in-chief                                                                                                                           Center for Nonprofit and
    • Two teams of Berkeley                 Competition focused on                                              proposals for averting the                                                Estate Conference featured                                                     classroom.
                                                                                                                                                 • Entertainment executive                                                       Public Leadership’s 12th
      MBA students won in                   challenges in Pittsburgh       of The Huffington Post;              Macedonian energy crisis.                                                 Freddie Mac Chief Economist            annual Public Leadership              • 2010 Berkeley MBA
      the initial rounds of the                                            and robert reich, former                                                Bill Block, who has made
                                            public schools.                                                                                                                               Frank Nothaft.                         Dinner.                                 Commencement featured
      Venture Capital Investment                                                                              • Marketing Professor                successful bets on such
                                          • Executives on the forefront    US Secretary of Labor,               Emeritus David Aaker               films as District 9 and              • Haas inaugurated the Koret                                                     Richard Blum, founder of
      Competition held at UC                of health care reform and      among others.                                                                                                                                                                                 Blum Capital Partners and
      Berkeley and at Columbia                                                                                  returned to Haas as part           The Blair Witch Project,               Classroom, a new state-of-
                                            technology spoke at the                                             of the annual David Aaker          spoke as part of the Dean’s            the-art interactive learning                                                   the American Himalayan
      University.                           4th annual Business of                                                                                                                                                                                                       Foundation PHOTO #8 ABOVe
                                                                                                                Distinguished Lecture              Speaker Series.                        center.
    • Steve Ellis, worldwide                Health Care Conference.                                             Series in Marketing.             • The 4th annual Berkeley
      managing director of                • A panel of experts explored                                         PHOTO #7 ABOVe                     Energy and Resources
      Bain & Company, spoke                 innovation through                                                                                     Collaborative (BERC)                 Former Argentine Minister
      to students as part of the                                                                              • The Energy Institute
                                            philanthropic prizes as part                                        at Haas hosted its                 Symposium featured some              of Economy Martin Lousteau
      Dean’s Speaker Series.                of the Schwab Charitable                                                                                                                    delivered the keynote at the
                                                                                                                15th annual POWER                  of the top minds in the
                                            Speaker Series.                                                     Conference on Energy               energy industry.                     Haas School’s first-ever Latin
                                                                                                                Research and Policy.                                                    American Business Conference.



    32 Haas School of Business Leading Through Innovation                                                                                                                                                                                               Full-time Program 2011 Haas School of Business 33
AlUMNI
                                                                                                                                                                                                                           Joe Jimenez
                                                                                                                                                                                                                           MBA 84


Your Own
                                                                                                                                                                                                                           CeO, Novartis
                                                                                                                                                                            Barbara J. Desoer                              Basel, Switzerland
                                                                                                                                                                            MBA 77
                                                                                                                                                                                                                           In January 2010, Joe Jimenez, MBA 84, was named the first
                                                                                                                                                                            President


     Worldwide Network
                                                                                                                                                                                                                           American to helm Novartis, a Swiss-based healthcare com-
                                                                                                                                                                            Bank of America Mortgage,                      pany. The ability to identify and meet challenges, and motivate
                                                                                                                                                                            equity, and Insurance Services                 employees to accomplish goals, is one of many fortes Jimenez
                                                                                                                                                                            Calabasas, California                          has been perfecting since his days climbing the corporate lad-
                                                                                                                                                                            Barbara Desoer is president of Bank            der at Clorox, where he began his career as a brand manager.
                                                                                                                                                                            of America Home Loans & Insurance.             “The marketing courses that I took at Haas were very quantita-
                                                                                                                                                                            She oversees a home loans business             tive. I found that when I went to Clorox to start my career, this
                                                                                                                                                                            that accounts for about 20 percent of
                                                        From your first day as a Berkeley MBA student, you are                                                                                                             really helped me have an analytical bent that other people new
                                                                                                                                                                            the US mortgage origination market,
                                                        able to leverage the power of one of the best professional                                                          with a $2 trillion servicing portfolio
                                                                                                                                                                                                                           to Clorox did not have. Also, the marketing courses that I took
                                                        networks on the planet. More than 36,000 Haas School graduates—                                                                                                    at Haas helped me understand how to think about the cus-
                                                                                                                                                                            serving nearly 14 million customers.           tomer and the consumer in a deep way.
                                                        and over 458,000 UC Berkeley graduates—are connected by a robust alumni                                             She also oversees the bank’s home
                                                        network that includes career resources, online communities, and local                                               equity business and insurance                  “When I entered the pharmaceutical business, it was clear
                                                        alumni chapters in major cities around the globe.                                                                   services organization, which is the            that the commercial model had to change: the old model of
                                                                                                                                                                            world’s largest provider of loan               field forces visiting physicians
                                                                                                                                                                                                                           in their offices worked in the
                                                        Endless Networking Opportunities                                                                                    protection products.
                                                                                                                                                                                                                           80s and 90s, but was not going
                                                        Whether in Shanghai, Santiago, London, or New York, you will have                                                      In 2006 and 2007, US Banker named           to work in 2007. I focused the
                                                        immediate access to local alumni who get together often to strengthen their                                            Desoer one of the “25 Most Power-           organization on making signifi-
                                                                                                                                                                               ful Women in Banking.” Desoer’s             cant changes to the commer-
                                                        personal and professional contacts at chapter and regional gatherings. In
                                                                                                                                                broad mandate—one that covers technology connecting Bank of                cial model, taking more of a key
                                                        addition, a variety of online and in-person alumni groups and clubs formed
                                                                                                                                                America with its approximately 53 million consumer households,             account management approach
                                                        around special interests—from biotech and real estate to business in greater            as well as ensuring that critical operations function reliably and
                                                        China—can provide you with insights and contacts.                                                                                                                  which targeted key payers and
                                                                                                                                                efficiently to the satisfaction of the bank’s customers—requires           understood their needs.
                                                        • Alumni Chapters—With chapters in over 43 countries all over the world,                strong technical, analytical, and strategic skills. Desoer says
                                                          including more than 30 chapters in the US, there are Haas alumni events               she was drawn to Haas because the school provided her with a               “Also, having a marketing back-
                                                          happening an average of five out of seven days a week all over the world.             comprehensive education in these core areas.                               ground enabled me to teach the
                                                                                                                                                                                                                           organization to better under-
                                                        • Affinity/Industry Groups—Haas alumni have formed a variety of groups around           She says her time at Haas has helped her throughout her career             stand the patients, how they
                                                          certain affinities and industries (real estate, entrepreneurship, consulting, etc.)   by giving her both an analytical foundation and early leadership           manage their diseases, and how
                                                          for networking and career opportunities.                                              experience. “The MBA program provided me with a foundation of              we can help them. For example,
                                                        • Student/Alumni Mixers—Active MBA students organize alumni mixer events.               technical skills which I have applied in various roles throughout          many patients don’t take the
                                                          Last year, for example, “Dinner for 6” was a casual, small-group opportunity for      my career,” she says. “Team projects in the program helped me              medicine they are prescribed.
                                                          students to interact with alumni in specific fields of interest. In addition, each    understand group dynamics such as leadership, compromise,                  We used traditional marketing
                                                          semester the Haas School Alumni Relations Office hosts a major networking             and how to more effectively work as a team.”                               approaches to understand the
                                                          event for all MBA students and alumni in the Bay Area.                                                                                                           psychology of why, and then
                                                        • Online Social Networks—Facebook and LinkedIn communities provide                                                                                                 overcome those issues.”
                                                          members of the network convenient means of leveraging contacts and
                                                          deepening their Haas affiliations.
                                                        • Networking Tools—Access to powerful online tools, including Haas@Cal, the                                                    Paul Otellini
                                                          Haas School’s exclusive online community, provides you the resources necessary                                               MBA 74
                                                          to start your own blogs, group event calendars, group emails, and more.                                                      CeO
                                                          There is also access to a collection of more than 4,000 Haas alumni who have                                                 Intel Corporation
                                                          volunteered to be career advisors.                                                                                           Santa Clara, California
                                                                                                                                                                                       According to Paul Otellini, “The biggest sin is to stay heads-down
                                                        Lifetime Tools and Resources                                                                                                   when the world is changing.” In 2005, Otellini became the fifth chief
                                                        As a graduate of the Berkeley MBA Program, you will not only continue to                                                       executive officer of Intel Corporation—a convincing indicator of personal
                                                        have full access to all networking tools, you will also enjoy a full menu of                                                   achievement and professional distinction.
                                                        career services, as well as personal development and educational resources.                                                    His promotion came after more than 30 remarkably successful years at
                                                        • Lifetime Careers Resources—Access to job databases, resume services,                                                         Intel. “I stayed because I never ceased to learn or to have a new oppor-
                                                          personal advising and coaching, and career workshops and webinars offered by                                                 tunity to grow,” he says. “We went from startup to the largest semicon-
                                                          the Career Center.                                                                                                           ductor manufacturer in the world while I was working here. It’s pretty
                                                        • Knowledge for Life—In addition to lifelong access to the Haas School’s Long                                                  hard to beat that in any other place.”
                                                          Library and Factiva services, alumni are invited to audit specific courses in the                                            When asked to reflect on the attributes of a successful corporate leader,
                                                          fall and spring semesters.                                                                                                   he underscores a few: “I think one must possess relevant competence in
                                                        • Reunions—At your one-year anniversary and then every five years after that,                                                  one’s industry and firm. And the ability to manage well is a prerequisite
                                                          you are welcomed back to Haas for Reunion Weekend where you will have the                                                    for leadership.” He adds, “At least in a high-tech company, one needs to
                                                          opportunity to socialize and reconnect with your fellow graduates, as well as                                                be close to one’s products and customers.”
                                                          share experiences and expertise with each other.



34 Haas School of Business Leading Through Innovation                                                                                                                                                                                        Full-time Program 2011 Haas School of Business 35
AlUMNI

                                                                                                                                                                                          Cathie Lesjak


Your Own
                                                                                                                                                                                          MBA 86
                                                                                                                                                                                          Acting CeO
                                                                                                                                                                                                                                       Maura O’Neill
                                                                                                                                                                                          Hewlett-Packard                              MBA 04


     Worldwide Network
                                                                                                                                                                                          Palo Alto, California                        Chief of Staff
                                                                                                                                                                                                                                       US Sen. Maria Cantwell
                                                                                                                                                                                          Hewlett-Packard’s core management
                                                                                                                                                                                                                                       Washington, D.C.
                                                                                                                                                                                          philosophy, which recognizes that
                                                                                                                                                                                          employees are a company’s most                                After starting three
                                                                                                                                                                                          valuable resource, helped create a                            companies and helping
                                                                                                                                                                                          steady stream of new challenges                               a classmate build a Web
                                                                                                                                                                                          for Cathie Lesjak as she worked                               2.0 textbook company,
John Riccitiello                                   Kathryn Hall                               Peter Kontes                                                                                her way up from treasury analyst to                           Maura O’Neill’s career
BS 81                                              MBA 08                                     MBA 74                                                                                      chief financial officer at the storied                        took a sharp turn when
                                                                                                                                                                                          Silicon Valley giant. “The skills and                         she became chief of staff
Chief executive Officer                            Vintner                                    Chairman emeritus & Co-Founder
                                                                                                                                                                                          knowledge that I gained at Haas—my           to US Sen. Maria Cantwell, a Washington
electronic Arts, Inc.                              HAll Wines                                 Marakon Associates
                                                                                                                                                                                          understanding of how to price and            State Democrat whom O’Neill has known
redwood City, California                           St. Helena, California                     New york, New york
                                                                                                                                                                                          manage risk—play a role in almost            since 1992. As Cantwell’s top aide, O’Neill
                 After graduating                                   Accomplished attorney                      Peter Kontes is a co-                                                      all my decision making,” she says.           organized Senate hearings on oil prices
                 from Berkeley, John                                and businesswoman,                         founder and chairman                                                                                                    and is leading the charge on clean energy
                 Riccitiello traveled                               Kathryn Hall returned                      emeritus of Marakon                                                                                                     tax incentives.
                 the world, moving up                               to Napa Valley in 2001                     Associates, described         Ann Hsu                                      Don Wurster
                 the corporate ladder                               after serving four                         by Fortune magazine           MBA 98                                       MBA 80                                       Paul Rice
                 from his first job with                            years as the United                        as one of the “elite half
                 Clorox, where he                                   States Ambassador                          dozen” strategy consult-      CeO of China Operations                      President                                    MBA 96
                 relocated to Dusseldorf,          to Austria. By 2005, her Napa Valley       ing firms in the world. He has advised         rivalWatch                                   National Indemnity Company                   President and CeO
to a post as group marketing director              winery, HALL Wines, was growing at         top management of some of the world’s          Shanghai, China                              Omaha, Nebraska                              TransFair USA
with Pepsi in Cypress, and then to the             a brisk pace. Hall’s latest undertaking    best-known companies, and has broad                              Just two years out of                                                   Oakland, California
                                                                                                                                                                                                           A quarter century ago,
United Kingdom as CEO of Sara Lee’s                was a 120,000 square-foot expansion        industry experience in financial services,                       business school, Ann                                                                     Paul Rice realized that his
                                                                                                                                                                                                           Don Wurster left San
worldwide bakery division. Riccitiello             project designed by legendary archi-       branded consumer products, retailing,                            Hsu co-founded an                                                                        Fair Trade Certified label
                                                                                                                                                                                                           Francisco for a job at
returned to the Bay Area to head EA,               tect Frank Gehry—a green-certified,        and manufacturing. A leading authority                           Internet start-up called                                                                 would succeed after coffee
                                                                                                                                                                                                           an insurance company
a $3 billion video game publisher that             state-of-the-art building meeting a        on managing large companies to achieve                           RivalWatch that gath-                                                                    giant Starbucks signed
                                                                                                                                                                                                           owned by Warren Buf-
produces blockbuster games such as                 number of environmentally sustainable      superior value growth, he has authored a                         ers data about online                                                                    on. When Dunkin’ Donuts
                                                                                                                                                                                                           fett’s conglomerate
Madden NFL and The Sims.                           construction standards.                    number of publications and co-authored                           retailers. She helped                                                                    followed three years later,
                                                                                                                                                                                                           Berkshire Hathaway
                                                                                              The Value Imperative.                          guide it safely through the tech bust and                                                                  he knew Fair Trade, once
                                                                                                                                                                                                           in Omaha. Head of
                                                                                                                                             then returned to China to open a new         National Indemnity Company since 1989,       scoffed at by corporate skeptics, had hit
                                                                                              Yossi Bachar                                   RivalWatch office in Shanghai. “It’s much    Wurster credits Haas with helping him        the big time. “This concept of great-tasting
                                                                                                                                             harder to start a company in China,” Hsu
                                                                                              MBA 85, PhD 87                                 says. “But I had a lot of good friends who
                                                                                                                                                                                          develop accounting and analytical skills     products that also make a difference in the
                                                                                                                                                                                          that have made it easier to negotiate        world is something that works even with
                                                                                              Former Director General                        were invaluable in helping me to lay the
                                                John Woolard,                                 Israel Ministry of Finance                     groundwork and recruit people.”
                                                                                                                                                                                          the uncertain world of insurance, where      mainstream consumers,”says Rice, who is
                                                MBA 97                                                                                                                                    execs often don’t learn how their under-     CEO of TransFair USA, which certifies and
                                                                                              Tel Aviv, Israel
                                                                                                                                                                                          writing decisions will “work out” until      promotes fair trade products, including
                                                CeO                                                            “UC Berkeley was the          Greg Greeley                                 several years later.                         coffee, tea, bananas, and chocolates.
                                                BrightSource
                                                Oakland, California
                                                                                                               first place in which I felt   MBA 98
                                                                                                               I was under pressure to
                                                                                                                                             Vice President of european retail
                                                John Woolard brings more than two decades                      study hard,” says Yossi
                                                                                                                                             Amazon europe                                                                             Stuart Bernstein
                                                                                                               Bachar. “During my first
                                                of experience in the energy technology
                                                                                                               ten weeks at Berkeley,        luxembourg                                                                                BS 85
                                                sector to his role as CEO of BrightSource,
                                                one of the world’s new leading companies in                    I studied more than in                          Greg Greeley left Sun
                                                                                                                                                                                                                                       Managing Director and Partner
                                                the movement to solar energy. As head of      all of my undergraduate studies put                              Microsystems for
                                                                                                                                                                                                                                       Financial Institutions equity
                                                BrightSource, Woolard helped broker recent    together.” Enduring Berkeley’s rigors                            Amazon.com in 1999
                                                                                                                                                                                                                                       Markets Group
                                                deals with Southern California Edison and     gave Bachar confidence years later when                          because of the online
                                                                                                                                                                                                                                       Goldman Sachs
                                                Pacific Gas & Electric to provide more than   the Israeli government tapped him to                             retailer’s commitment
                                                                                                                                                                                                                                       New york, New york
                                                2,200 megawatts of clean solar power. The     address the near-total control the five                          to customer satisfac-                                                   Stuart Bernstein is head of Financial Institu-
                                                company was named a 2009 Technology           largest Israeli banks had over the                               tion. Now Amazon’s vice                                                 tions Capital Markets at Goldman, Sachs &
                                                Pioneer by the World Economic Forum           nation’s capital market. As director                             president of European                                                   Co., the firm he joined after graduating from
                                                in recognition of efforts to make solar       general of the Finance Ministry, Bachar        retail, Greeley runs retail and marketing                                                 Haas in 1985. Last year, he executed the $20
                                                energy cost competitive with fossil fuels.    helped jumpstart the Israeli economy           operations for Amazon.co.uk, Amazon.                                                      billion IPO for Visa, the largest IPO in US
                                                It was the only solar company among           by opening the markets to new banks.           de., and Amazon.fr. Greeley is always                                                     history, as well as several multibillion-dollar
                                                34 winners, which were honored for                                                           focused on what comes next: “The future                                                   offerings for institutions such as General
                                                their involvement in the development of                                                      will bring many opportunities for authors,                                                Electric, Washington Mutual, Wachovia,
                                                life-changing technology innovation.                                                         musicians, filmmakers, and content                                                        National City, and Goldman Sachs. The
                                                                                                                                             providers, as well as for other companies                                                 Banker magazine named Goldman Sachs
                                                                                                                                             offering their products online and for the                                                “Most Innovative in Initial Public Offerings”
                                                                                                                                             billions of people who want to consume                                                    for the Visa transaction.
                                                                                                                                             media in old and new ways,” he says.

36 Haas School of Business Leading Through Innovation                                                                                                                                                                                Full-time Program 2011 Haas School of Business 37
CAreerS
                                                                 Haas Alumni in Europe

                               Opening Doors to Future Success   Andre Calcada
                                                                 Bastos
                                                                 MBA 03
                                                                 (far left)
                                                                                                         Maria Dahl
                                                                                                         MBA 01
                                                                                                         (middle right)
                                                                                                         Vice President, Oncology Portfolio
                                                                                                         Management
                                                                 Manager                                 IPSEN
                                                                 McKinsey & Company                      London, United Kingdom
                                                                 London, United Kingdom
                                                                                                         Internship:
                                                                 Previous degree:
                                                                                                         Business Development
                                                                 Aerospace Engineering                   Chiron Corporation
                                                                 Instituto Superior Tecnico, Portugal
                                                                                                         Previous degrees:
                                                                 “The Berkeley MBA                       Ph.D, Tumor Immunology
                                                                 curriculum is very flexible,            Imperial Cancer Research Fund
                                                                 which was an advantage                  University College London
                                                                 for me since I wanted to                MSc. Chemical Engineering
                                                                 focus on subject matters                Technical University Denmark
                                                                 where my background was                 “The Career Center has a
When the world’s most selective                                  weaker or where I wanted                unique knowledge of the
organizations seek new talent,                                   to develop a deeper level of            needs of a broad range of
they turn to Haas. The school’s key                              knowledge. The knowledge I              industries not only in the
                                                                 acquired allowed me to better           Bay Area but also nation-
location and deep ties to global                                 understand and apply what               ally and internationally. For
firms will provide you with the tools                            could have otherwise been               me this was very valuable in
and connections you need to launch                               ‘dumb’ frameworks to client             terms of understanding what
                                                                 situations.”                            opportunities might be suit-
the next stage of your career.
                                                                 “The Haas community was,                able for my background and
                                                                                                         interests.”
Top financial institutions,                                      most of all, collegial and
consulting firms, consumer                                       tight knit. I had heard of this         “When I was at Haas I started
                                                                 and purposefully sought this            the Biotech Club which orga-
products manufacturers, and                                      kind of atmosphere, as I was            nized events with speakers
technology companies are among                                   looking for a very different            from the pharmaceutical and
those firms that hire Haas                                       experience from what other              biotech industry. I was also
                                                                 schools might offer. Students           co-chair of the business plan
graduates as interns and full-time                               spent a lot of time together            competition—through this
employees. employers seek out                                    outside of class and academ-            role I got to know the biotech
Berkeley MBA students because                                    ics: travelling, sports, or just        start-up Somagenics. I have
                                                                 socializing.”                           been an external advisor to
they demonstrate not only a                                                                              them ever since.”
mastery of powerful quantitative
and management tools, but also a
                                                                 Emily Bolton
                                                                 MBA 05                                  Sanchit Suri
solid understanding of best
practices for the changing
                                                                 (middle left)                           MBA 07
                                                                 Enterprise Development Manager          (far right)
technological, global, and human                                 REDF (formerly the Roberts              Associate
                                                                 Enterprise Development Fund)
dimensions of business. Because                                  London, United Kingdom
                                                                                                         JP Morgan Chase & Co.
                                                                                                         London, United Kingdom
the school’s culture produces                                    Internship:                             Previous degree:
innovative leaders, Haas is widely                               Farber Intern                           B. Technology
                                                                 REDF                                    Indian Institute of Technology
recognized as one of the most                                                                            Delhi, India
                                                                 Previous degree:
desirable schools at which                                       BA, Natural Sciences                    “Once you have obtained
to recruit.                                                      Cambridge University,
                                                                                                         the basics through the core
                                                                 United Kingdom
                                                                                                         curriculum, nothing at Haas
                                                                 “I chose the Berkeley MBA               is set in stone. You have the
                                                                 because of its track record             opportunity to put together
                                                                 in enabling leaders to apply            a class list that works for
                                                                 business management and                 you, one that allows you to
                                                                 investment approaches                   really dig into an area that
                                                                 to solve complex social                 interests you.”
                                                                 problems. I was not disap-
                                                                 pointed. Berkeley gave me               “Being involved with groups
                                                                 the foundation of theoretical           like the Finance Club and the
                                                                 frameworks and practical                Consulting Club was a good
                                                                 experience I needed to build a          supplement to my classes.
                                                                 career in this sector.”                 They were forums to continue
                                                                                                         discussions and interpret
                                                                 “Without doubt, Berkeley has            what is going on in the
                                                                 been catalytic in my career             business world.”
                                                                 and has enabled me to do a
                                                                 job I am passionate about and
                                                                 that is driving meaningful
                                                                 change in society.”




38 Haas School of Business Leading Through Innovation                               Full-time Program 2011 Haas School of Business 39
CAreerS
                                                                                                                                          Berkeley MBA                                                              Berkeley MBA
                                                                                                                                          Class of 2010 Full-time                                                   Class of 2011


                                  Building Your Career
                                                                                                                                          Employment Report*                                                        Summer Internship Report*

                                                                                                                                             Median Salary: $110,000                                                  Median Monthly Salary: $6,413
                                                                                                                                             Mean Salary: $108,011                                                    Mean Monthly Salary: $6,166
                                                                                                                                             Median Signing Bonus: $20,000                                            (based on a 10-week internship)

                                                                                                                                             Mean Signing Bonus: $22,439



                                                        The Haas School’s highly regarded reputation in the business                      employment by Industry:                                                   Internships by Industry:
                                                        community and its location in the heart of the San Francisco
                                                        Bay Area provide Berkeley MBA graduates with an ideal                                      Biotech/Pharma/         Advertising/                                                                 Entertainment/
                                                        gateway to many of the world’s most selective organizations                                Healthcare 3%           Media 1%                                                                     Media 2%
                                                        across a variety of industries.                                                                                     Environmental Services &
                                                                                                                                                                                                                    Real Estate 2%

                                                                                                                                          Education/Govt/                   Sustainability 1%                       Consumer
                                                        The Haas School provides you with access to employers through multiple            Nonprofit 4%                                                              Products/
                                                                                                                                                                              Entertainment/Leisure/Sports 1%
                                                        channels. On-campus interviews and corporate presentations are popular                                                                                      Retail 3%
                                                                                                                                                                                                                                                              Other 2%
                                                        forums for presenting oneself to a prospective employer. The Haas                                                         Other 3%
                                                                                                                                          Consumer                                                                  Education/Govt/
                                                        School’s MBA Career Services facilitates hundreds of on-campus interview          Products/                                                                 Nonprofit 8%
                                                        opportunities for positions spanning the globe and over a thousand electronic     Retail 5%
                                                                                                                                                                                           Technology
                                                        job postings specifically targeting Berkeley MBA students each year. In           Real                                             30%                                                                      Technology 32%
                                                                                                                                          Estate                                                                    Consulting
                                                        addition, you are given the opportunity to interact with hiring managers and      6%                                                                        10%
                                                        recruiters in more informal ways, including industry firm nights, career                                                                                                        Energy
                                                                                                                                                                                                                                                                    Financial
          James Bender                                  panels, corporate visits, alumni mixers, and job fairs.                           Energy
                                                                                                                                          10%
                                                                                                                                                                                    Consulting
                                                                                                                                                                                    25%
                                                                                                                                                                                                                                        12%
                                                                                                                                                                                                                                                                    Services 16%
          MBA 10
          Product and Retail Management                 A Personal Approach
          Amazon                                                                                                                                      Financial
          Seattle, Washington
                                                                               If your career goal is to work for a firm or industry
                                                                                                                                                      Services                                                                   Biotech/Pharma/
                                                                               that doesn’t recruit on campus, the Career Center                      11%                                                                        Healthcare 13%
          Internship:                                     The Career
          Strategic Marketing Intern
                                                          Services             staff can help you devise and execute a strategy for a
          Cisco Strategic Services
                                                          organization for     customized job search. The school’s small MBA class
          San Jose, California
          Previous degree:                                the Berkeley         size allows career advisors to offer a personalized,
          BS, Computer Sciences                           MBA Program          hands-on approach to your career search.                   employment by Function:                                                   Internships by Function:
          US Naval Academy, Maryland                      was ranked
                                                                               The goal of the Chetkovich Career Center is to provide
          Previous job:                                   #4 nationwide                                                                                    Operations 2%     Human                                                                      Operations
          US Naval Aviator
                                                          by recruiters        you with resources and opportunities to successfully                                          Resources 1%                                                               4%
          United States Navy
                                                          in a 2008            match your skills and interests with an employer. The      Real Estate 5%
          “I interned with a major tech company                                center’s experienced staff provides you with a wide                                               Other 4%                           Other 8%                                 Human Resources 1%
          and was staffed on electrical Smart             BusinessWeek
          Grid strategy—a complete opposite               survey.              range of services, including help with individual career   General
          direction than what I had antici-                                    planning, clarifying career directions, resume writing,    Management                                                                Consulting
          pated. The work was challenging yet                                                                                             11%                                                                       8%                                             Marketing
                                                                               and interview preparation.                                                                                 Consulting 28%
          rewarding. I provided the bulk of the                                                                                                                                                                                                                    27%
                                                                                                                                          Business                                                                  Business
          research and analysis and was given
          an enormous amount of responsibility.
                                                        The center plans workshops, panels, networking events, and receptions             Development/                                                              Development/
                                                                                                                                          Strategy                                                                  Strategy
          I thoroughly enjoyed the conclusion           specific to all phases of the career search. It also organizes on- and off-                                                       Marketing                 12%
                                                                                                                                          11%                                                                                                    General            Finance 23%
          and am excited to see the results of          campus recruiting activities and job fairs. The staff provide you with valuable                                Finance            20%
                                                                                                                                                                       18%                                                                       Management
          my work in the daily news as the com-
          pany executes its Smart Grid strategy.
                                                        resources and indispensable tools to conduct successful career searches                                                                                                                  17%
                                                        while in school and throughout your lifetime.
          “There are just so many very
          intelligent people at Haas who are
          very accomplished. I was amazed
          daily at how students tackle difficult                                                                                                                                                                                                        *All information as of August 12, 2010
          problems in class, case competitions,
          or daily life. There is an air of
          willingness to help that is unlike
          anything I have experienced. I think
          amazing minds coupled with the                                                                                                     Top Hiring Firms                       Chevron Corporation         Johnson & Johnson                  Parnassus Investments
          willingness to lend a hand sets Haas                                                                                                                                      Cisco Systems               Kaiser Permanente                  Samsung
          apart. These are without question                                                                                                  Amazon                                 Del Monte Foods             McKesson                           SunPower
          the defining Haas characteristics                                                                                                  Apple                                  Deloitte Consulting         McKinsey & Company                 UBS
          that enables Haas grads to empower                                                                                                 Autodesk, Inc.                         Facebook                    Microsoft Corporation              VM Ware
          employers.”                                                                                                                        Bain & Company                         Genentech, Inc.             Morgan Stanley                     Yahoo!
                                                                                                                                             Bloom Energy                           Google                      Novartis Corporation               ZS Associates
                                                                                                                                             The Boston Consulting                  Hewlett Packard             Pacific Gas and Electric           Zynga
                                                                                                                                              Group                                                              Company (PG&E)


40 Haas School of Business Leading Through Innovation                                                                                                                                                                                   Full-time Program 2011 Haas School of Business 41
CAreerS




     Supporting You from Planning to Pursuit
                                                        While you are in the Berkeley MBA program, you will learn                            Recent Recruiters of Berkeley MBAs
                                                        how to manage a successful career and prepare yourself                               Selected companies and organizations that participated in on-campus recruiting
                                                        to secure the job you want after graduation. The Chetkovich                          and/or hired a Berkeley MBA during the 2009-2010 school year.
                                                        Career Center combines highly personalized services, quality programs, and           1 Life Healthcare              Business for Social             Global Citizen Year            Milo
                                                                                                                                                                               Responsibility (BSR)
                                                        state-of-the-art tools to assist you in thinking strategically about your career     3MD
                                                                                                                                                                            CAA Ltd
                                                                                                                                                                                                            Goldman, Sachs & Co.           MMG USA
                                                                                                                                             4Home                                                          Goodwill Industries of         Mohr Davidow
                                                        objectives and to offer you a structured approach to tackling the job market.        A.T. Kearney, Inc.             Calpine                            San Francisco, San Mateo    Monitor Group
                                                                                                                                                                            Cambridge Associates, LLC          and Marin Counties
                                                                                                                                             Abbott Laboratories                                                                           Moody’s Investors Service
                                                                                                                                                                            Capco                           Google
                                                                                                                                             Accenture                                                                                     Morgan Stanley
                                                        Accessible Career Experts                                                            Acciona Energy                 Capgemini
                                                                                                                                                                            CDS International Inc.
                                                                                                                                                                                                            Gravity
                                                                                                                                                                                                            Greenhill & Co.
                                                                                                                                                                                                                                           Motorola, Inc.
                                                                                                                                             Achaogen                                                                                      Mozilla
                                                        The Career Center also offers a broad range of services from experienced             Acumen Fund                    Center for Digital Inclusion
                                                                                                                                                                            Centinela Capital Partners
                                                                                                                                                                                                            Greenroad
                                                                                                                                                                                                            Griffin Capital
                                                                                                                                                                                                                                           Napkin Labs                             Patrick O’Neill
                                                        advisors, coaches, managers, and practitioners at all stages of the career           Adeslas
                                                                                                                                             Adobe Systems                  Charles Schwab                  Guggenheim Securities
                                                                                                                                                                                                                                           National Park Service
                                                                                                                                                                                                                                           National Semiconductor                  MBA 05
                                                        planning process.                                                                    AEGON USA Realty Advisors      Chevron Corporation             Hara                             Corp.
                                                                                                                                                                                                                                                                                   Brand Manager
                                                                                                                                                                            China Asset Management          Harris Williams & Co.          Nature Conservancy, The
                                                        • Career Advisors—Experienced professionals help you determine your career           Agilent Technologies, Inc.
                                                                                                                                                                                                            Helios AMC
                                                                                                                                                                                                                                                                                   Del Monte Foods
                                                                                                                                                                               Co., Ltd.                                                   Navigant Consulting
                                                                                                                                             Agora Partnerships                                                                                                                    San Francisco, California
                                                                                                                                                                            Chrysalix Energy Venture        Helios Investment Partners
                                                          goals, develop your skills, and structure and implement an effective job search.   Alexander Group , Inc., The       Capital
                                                                                                                                                                                                                                           Neilsen Mobile
                                                                                                                                             Alphabet Energy
                                                                                                                                                                                                            Hewlett Packard                NetApp                                  A Berkeley-Haas alumnus, Patrick O’Neill is
                                                        • Account Managers—Senior-level account managers maintain hundreds of                Alpine Investors
                                                                                                                                                                            CIM Group                       HighMark Capital               NextLight Renewable                     responsible for growing Del Monte’s fruit
                                                                                                                                                                            Cisco Systems                      Management                    Power, LLC
                                                          relationships with companies.                                                      Alvarez & Marsal               Citi                            Honeywell International Inc.                                           business. He also leads Del Monte’s Haas
                                                                                                                                                                                                                                           Nielsen Company, The
                                                                                                                                             Amazon                         cKinetics                       Hope Consulting                                                        recruiting team for both internships and
                                                        • MBA Career Coaches—A select group of experienced second-year MBA                   AMB Corporation                Clean Focus                     Horizon Wind Energy, LLC
                                                                                                                                                                                                                                           Nintendo of America Inc.
                                                                                                                                                                                                                                                                                   full-time opportunities.
                                                                                                                                                                                                                                           Nomura Securities
                                                          students mentor first-year students through the interview and career               American Express               Clean Power Research            Hotwire.com                    Nonprofit Finance Fund                  “Although Del Monte is a big company, it
                                                                                                                                             America’s Growth Capital                                       Houlihan Lokey
                                                          search processes.                                                                  Amgen
                                                                                                                                                                            CleanWell                                                      Novartis Corporation
                                                                                                                                                                                                                                                                                   feels like we are all running our own small
                                                                                                                                                                            Clorox Company, The             HP Investor                    NVIDIA Corporation
                                                                                                                                             AMP Technologies               Cobham                          Humana Inc.                    Oaktree Capital                         business. Because Berkeley MBA students
                                                        Extensive Training Programs and Activities                                           AMSOLAR
                                                                                                                                             Analysis Group
                                                                                                                                                                            Cogent Valuation                IBM                              Management, L..P.                     are very entrepreneurial, that works well
                                                                                                                                                                            Cooper Industries               I-DEV International            O’Connor Capital                        here. They seem to relish the challenge of
                                                        The Career Center offers a full schedule of diverse programs and activities to       AOL Inc.                       Corporation for Public          Impact Carbon                    Partners
                                                                                                                                             Apple                             Broadcasting                                                OmniOx Inc.                             feeling like business owners.”
                                                        prepare you for success.                                                             Applied Materials              Cowen and Company, LLC
                                                                                                                                                                                                            Infosys Consulting
                                                                                                                                                                                                                                           One Medical Group
                                                                                                                                                                                                            Infosys Technologies Limited
                                                        • Career Management Conference—Accelerate your preparations for the job              Arch Bay Capital               Creative Artists Agency         Innova-Mex Capital             Onyx Pharmaceuticals
                                                                                                                                             Artisan Partners               Credit Suisse                   Innovation Works               Open Table
                                                          search process during an intensive, two-day conference during your first year.     Ashoka                         Crescendo Bioscience            Institute of International     OpenTV
                                                                                                                                             Aspire Public Schools          Dalberg Global Development         Education                   Opportunity Fund
                                                        • Career Management Seminar—A series of four workshops to help students              AT&T                              Advisors                     Intel                          Oracle Corporation             Sagent Advisors                 TechnoServe
                                                          develop career strategy and marketing tools for their internship search.           Athleta                        Del Monte Foods                 Intuitive Surgical             Orion Renewable Energy         Salesforce.com                  Tencent
                                                                                                                                             Attune Foods                   Deloitte Consulting             IQ Engines                       Group                        Samsung                         Tesla Motors
                                                        • Premium Programs—A series of workshops and seminars taught by industry             Autodesk, Inc.                 Detecon                         Javelin Venture Partners       Pacific Alternative Asset      Samsung Securities              ThermaSource
                                                                                                                                                                                                                                             Management Company
         To supplement extensive in-house                 and leadership development experts is designed to give you an advantage in         Axio Power                     Deutsche Bank                   Jefferies & Company
                                                                                                                                                                                                                                           Pacific-10 Conference
                                                                                                                                                                                                                                                                          SanDisk                         Thornburg Investment
                                                                                                                                                                                                                                                                                                          Management
                                                                                                                                             B Corporation                  DigiSynd                                                                                      SAP
         offerings, MBA Career Services                   interview preparation and a head start on career success.                                                                                         JMA Ventures
                                                                                                                                                                                                                                           Palm, Inc.                                                     Tiedemann Trust
                                                                                                                                             Baidu.com                      Dignitas Project                JMP Securities                                                Security Global Investors
         invites national experts to teach                                                                                                                                  Dodge & Cox                                                    Parnassus Investments          Seeo                            Tioga Energy
         Premium Programs, a select group               • Case and Interview Preparation—Firms such as JP Morgan, Goldman Sachs,             Bain & Company                                                 Johnson & Johnson
                                                                                                                                                                                                                                           Parthenon Group, The                                           Tishman Speyer
                                                                                                                                             BAM Deutschland AG             Dow Chemical Company            JP Morgan                                                     Sempra Energy
         of content-rich workshops designed               Clorox, Bain, and McKinsey & Co. are invited into the classroom to train           Bank of America                Dow Kokam                       Kaiser Permanente
                                                                                                                                                                                                                                           Partners Group                 Shop It To Me                   T-Mobile
         to give students an advantage in the             students how to apply their classroom skills in the interview room.                Bank of New York Mellon        E & J Gallo Winery              Kantar Health
                                                                                                                                                                                                                                           Passport Capital, LLC          Shorenstein Company             Tohmatsu Consulting
         interview process. Programs include                                                                                                 Banyan Water                   E3                                                             Peak View Partners, LLC        Shutterfly                      Transcendent Investments
                                                                                                                                                                                                            Khosla Ventures                                                                                  Management
         Training the Street, which teaches             • Networked Job Search Teams—An intensive six-week program that utilizes             Barclays Capital               eBay Inc.                       Kurt Salmon Associates
                                                                                                                                                                                                                                           Pepsico                        Simbol Mining
                                                                                                                                                                                                                                                                                                          TriZetto
                                                                                                                                                                            ECG Management                                                 Perella Weinberg Partners      Simon-Kucher & Partners
         valuation methods used on Wall                   teamwork and Haas expertise helps you quickly launch a strong job search in        Barclays Wealth                                                L V Prasad Eye Institute
                                                                                                                                                                                                                                           PG&E Corporation                                               UBS
                                                                                                                                             Barker Pacific                    Consultants, Inc.                                                                          SolarCity
         Street, and Cracking the Case semi-              your chosen field.                                                                                                Education Pioneers, Inc.
                                                                                                                                                                                                            L.E.K. Consulting
                                                                                                                                                                                                                                           Picaboo                                                        UCSF Medical Center
                                                                                                                                             BedRock Hotels                                                 Lab126                                                        Solyndra
         nars led by David Ohrvall (above),                                                                                                                                 Elan Management                                                Pix Systems                    Sony
                                                                                                                                                                                                                                                                                                          Union Bank, N.A.
                                                                                                                                             Better Place                                                   Landis
         which prepares students for case               • Corporate Visits and Tech Treks—The Career Center helps organize special           Big Fix                        Elevar Equity                                                  Point Lobos Capital            Spartina Ventures
                                                                                                                                                                                                                                                                                                          University of California,
                                                                                                                                                                                                            Lazard                                                                                           Berkeley
         interviews.                                      visits by Berkeley MBA students to various organizations around the world.         BillFloat                      Eli Lilly and Company
                                                                                                                                                                                                            LeadQual
                                                                                                                                                                                                                                           Portola Pharmaceuticals, Inc   Spear Street Capital            URS Corporation
                                                                                                                                             BlackRock                      Elo Touchsystems                                               Prado Group, The               SPG Solar, Inc.
                                                                                                                                                                                                            LEK Consulting                                                                                Vale
                                                        • Specific Industry Programs—A diverse set of activities and events tailored         Bloom Energy                   Endeavor Global, Inc.
                                                                                                                                                                                                            LG Electronics
                                                                                                                                                                                                                                           PricewaterhouseCoopers, LLP    Spinal Modulation               Vestas
                                                                                                                                                                            enXco                                                          Primus Power
                                                          to specific industries, such as the Analyzing Careers in Real Estate Program       Bloomspot                                                      LightSail Energy, Inc.
                                                                                                                                                                                                                                           Project FROG
                                                                                                                                                                                                                                                                          St. John Knits                  VideoGenie
                                                                                                                                             Blu Skye Sustainability        Ernst & Young - Business                                                                      Standard & Poor’s
                                                                                                                                                                                                            Living Goods
                                                          (ACRE) or the Investment Banking Fellows Program, which both partner                  Consulting                     Advisory Services                                           Prophet                        Stanford Hospital & Clinics
                                                                                                                                                                                                                                                                                                          Virtus Partners
                                                                                                                                                                            Experian                        Lombardia Capital Partners                                                                    Visa Inc.
                                                          students with relevant alumni.                                                     BLUE Interactive
                                                                                                                                                                            Facebook                        Los Alamos National
                                                                                                                                                                                                                                           PRTM                           Starwood Capital Group L.L.C.   VMware
                                                                                                                                             Blue Shield of California                                         Laboratory                  PVT Solar                      StratOp
                                                                                                                                                                            Falcon Investment Group LLC                                                                                                   VonChurch Inc.
                                                                                                                                             BMC Software                                                                                  Qualcomm, Inc.
                                                        Tools that Make a Difference                                                         Booz & Company                 Fidelity
                                                                                                                                                                            Ford Motor Company
                                                                                                                                                                                                            LP Capital Advisors
                                                                                                                                                                                                            LucasArts                      RBC Capital Markets
                                                                                                                                                                                                                                                                          SunPower
                                                                                                                                                                                                                                                                          SunRun Inc.
                                                                                                                                                                                                                                                                                                          Walmart.com
                                                                                                                                                                                                                                                                                                          Warburg Pincus
                                                                                                                                             Bosch Solar Energy AG                                          Madison Tyler LLC              Real Capital Solutions         Suntech Power
                                                        Berkeley MBA students have access to some of the best online job search              Boston Consulting Group, The   Franklin Templeton
                                                                                                                                                                                                            Marie Stopes Mexico            Recurrent Energy               Sustainable Conservation
                                                                                                                                                                                                                                                                                                          Waste Management
                                                                                                                                                                               Investments                                                                                                                Weintraub Capital
                                                        and career resources available.                                                      Boyer Western Military
                                                                                                                                                                            Freewheel                       Market Edge Associates         REDF                           Sustainable Sports Foundation      Management
                                                                                                                                                Housing                                                     MarketBridge                   Reforestadora Amazonica S.A.   Sutter Health
                                                                                                                                                                            FSG Social Impact Advisors                                                                                                    Wells Fargo
                                                        • CareerNet—The school’s state-of-the-art student careers website enables you        BP Solar                                                       McDowell Properties            Research In Motion Ltd         Swiss Re America Holding        White House - Office of
                                                                                                                                             Brandes Investment Partners    Fwix                                                           Robert Bosch GmbH                 Corporation
                                                          to stay on top of the job market by providing instant access to career tools, as                                                                  McKesson                                                                                         Management and Budget
                                                                                                                                             Bregal Investments             Gallup                                                         Robert W. Baird & Co.          Sybase
                                                                                                                                                                                                            McKinsey & Company                                                                            Workday, Inc.
                                                          well as employer and event information.                                            Bridgespan Group               Gap Inc.
                                                                                                                                                                                                            McMaster-Carr Supply Co.       ROI Communications             Symantec Corporation            Xilinx, Inc.
                                                                                                                                             Bridgewater Associates         Gartner                                                        Roost                          Symphony Asset Management
                                                                                                                                                                                                            Medtronic                                                                                     Yahoo!
                                                        • Virtual Interview Coaching—A custom tool that enables you to review model          Brown-Forman Corporation       GCA Savvian Advisors                                           RPO Management                    LLC
                                                                                                                                                                            Genentech, Inc.                 Meltwater Group                                                                               ZS Associates
                                                          responses to common interview questions, review critical components of a case      BT (British
                                                                                                                                                                            General Mills                   Mercer
                                                                                                                                                                                                                                             Consultants/SECOR
                                                                                                                                                                                                                                             Consulting
                                                                                                                                                                                                                                                                          Sympliciti Ventures
                                                                                                                                                                                                                                                                                                          Zuora
                                                                                                                                                Telecommunications)                                                                                                       TD Bank
                                                          interview, and solicit coaching and feedback from a consultant.                    BTS                            Ghirardelli Chocolate Company   Merlin Securities              Ruby Peak Recruiting           TechExcel
                                                                                                                                                                                                                                                                                                          Zynga
                                                                                                                                                                            Glasspoint Solar                Microsoft Corporation
                                                                                                                                             Burapa Steel



42 Haas School of Business Leading Through Innovation                                                                                                                                                                                                                      Full-time Program 2011 Haas School of Business 43
THe Berkeley MBA




                                                        Apply to the Berkeley MBA Program
                                                                                                                                                                                                                                            Berkeley MBA
                                                                                                                                                                                                                                            Investment
                                                                                                                                                                                                                                            Banking Fellows
                                                                                                                                                                                                                                            Program
                                                                                                                                                                                                                                            The Berkeley MBA Investment
                                                        Each fall, the Full-time MBA Program enrolls 240 bright,                                                                 Letters of Recommendation                                  Banking Fellows Program sup-
                                                                                                                                                                                                                                            ports and encourages talented
                                                        diverse, and creative future business leaders. We admit candidates                                                       We require two letters of recommendation                   students to pursue careers in
                                                        with solid professional experience and leadership potential who come from a                                              and prefer that at least one come from                     investment banking. This pro-
                                                        wide variety of industries and backgrounds. We seek candidates who possess                                                                                                          gram, funded by the CJ White
                                                                                                                                                                                 a current employer. Select individuals                     Scholarship Fund, awards
                                                        the Berkeley values of confidence without attitude and a willingness to look                                             with whom you have had considerable                        scholarships to a select group
                                                        beyond the status quo.                                                                                                   professional interaction, such as your                     of full-time Berkeley MBA
                                                                                                                                                                                                                                            students each year who have
                                                        Candidates should apply online at mba.haas.berkeley.edu. Please read the                                                 supervisor or a major client. Your letter                  demonstrated a commitment to
                                                        application instructions carefully. In addition, be sure to review the admissions                                        writers should be able to attest to your                   the field. In addition to receiv-
                                                        podcasts and blogs for helpful application tips.                                                                         value as an employee, your professional                    ing specialized career counsel-
                                                                                                                                                                                                                                            ing and a subsidy for school-
                                                                                                                                                                                 accomplishments, and your personal
        Li-Chien Chen                                                                                                                                                            qualities and interpersonal skills in an
                                                                                                                                                                                                                                            organized visits to investment

        MBA 11                                          Professional Experience                                                                                                  organizational context. For this reason, we
                                                                                                                                                                                                                                            banking firms in New York or
                                                                                                                                                                                                                                            overseas, student fellows are
        Internship:                                     The quality of an MBA program is immeasurably enhanced by the real-world                The Haas School of Business      strongly discourage academic references.                   also paired with experienced
        Marketing Intern                                                                                                                        is named to honor Walter A.                                                                 mentors in the investment
        Health Care Division
                                                        business experience that students bring to the classroom. For this reason,                                               Recommendations from co-workers,
                                                                                                                                                Haas Sr., a 1910 graduate of                                                                banking community.
        Johnson & Johnson, China                        most of our students have two or more years of full-time professional work              the school and president of      someone you have supervised, relatives,
        Shanghai, China                                 experience following the completion of their undergraduate degree. More                 San Francisco-based Levi         or personal and family friends are
        Previous degree:                                important, however, is the richness of that experience. When reviewing                  Strauss & Co. from 1928 to
        BBA, Finance                                                                                                                            1955. The gift naming the        inappropriate and can be detrimental to
        National Taiwan University                      applications, we are interested in the progression and milestones of your               building was donated by his      the review of your application.
        MS, Financial Engineering                       career, as well as your supervisor’s assessment of your value as an employee            wife, Elise Stern Haas (a
        National Cheng Chi University, Taiwan           and potential as a leader.                                                              great-niece of founder Levi
        Previous job:                                                                                                                           Strauss), and three of his       Interviews
        Brand Manager, Marketing Department                                                                                                     children. The Haas family    The Admissions Committee conducts
        PepsiCo Foods Taiwan Co., Ltd,                  Academic Aptitude                                                                       still maintains control of
                                                                                                                                                                             interviews of applicants by invitation only,
        Taipei, Taiwan                                                                                                                          the firm today.
                                                        Candidates may apply if they hold the equivalent of a four-year US bachelor’s                                        and we ask that you please refrain from
        In her role as VP of Academics of the
        Marketing Club, Li-Chien Chen organized         degree and have not obtained an MBA or comparable degree from another                                                contacting us to request an interview.
        a Marketing Speaker Series for 2011             institution. In reviewing your transcripts, we take into account your choice of     Interviews are offered both on-campus and in cities around the world.
        that goes a step beyond the usual. For          coursework, the rigor of your undergraduate major, the competitiveness of your
        instance, the series will be structured
                                                        academic institutions, and your grade point average (GPA). Although we do
        to bring first-year students up to speed
                                                        not have a minimum requirement, a GPA of B (3.0) or better is generally the
                                                                                                                                            Admission to Concurrent Degree Programs
        faster in all of the various marketing
        disciplines. This, Chen believes, will help     standard for serious consideration.                                                 Three joint degree programs are available for full-time MBA students,
        them be more competitive when they                                                                                                  including an MBA/MPH, JD/MBA, and MBA/MA in International Area
        look for internships.                           The curriculum at Haas includes courses that have a qualitative focus and           Studies. Candidates for the MBA/MPH Program must complete the MBA
        “I’m looking forward to my internship           others that are more analytical and quantitative. All applicants should have        application and apply by the normal MBA application deadlines; applicants
        at Johnson & Johnson, China. I will be
        tasked with repositioning a brand of
                                                        completed, at a minimum, a college-level mathematics or statistics course.          for the JD/MBA must apply to the MBA program and the
        medical devices. I feel very ready for the      The Admissions Committee looks carefully at quantitative proficiency when           law school separately, and applicants for the MBA/MA may add the
        challenge, thanks to my core classes.           making its admissions decisions.                                                    International Area Studies program during the first year of study.
        “The environment here at Haas is
        dynamic and diverse. You see the global
        perspective everywhere. Our profes-             Exams
        sors’ passions are contagious. The              The GMAT is required for all applicants. Applicants who received their
        chemistry between the professors and
        students stimulates class discussions
                                                        university degrees in countries other than the US, the UK, Australia, or
        and contributes to an intellectually            English-speaking Canada are also required to take the TOEFL or IELTS
        challenging environment.”                       exams. Residence in the US or US citizenship does not waive the requirement
                                                        for the English language exam. Please visit mba.haas.berkeley.edu for test              Admissions Deadlines
                                                        requirements and more information.                                                      Application Submitted by:      Decision posted by:
                                                                                                                                                Round 1 Oct. 13, 2010          Jan. 13, 2011
                                                        Personal Qualities                                                                      Round 2 Dec. 2, 2010           March 3, 2011
                                                        The Berkeley MBA has a distinct culture, and we seek applicants who                     Round 3 Jan. 20, 2011          April 21, 2011
                                                        represent the school’s four defining principles: confidence without attitude,           Round 4 March 16, 2011         May 26, 2011
                                                        question the status quo, beyond yourself, and students always. To learn more
                                                        about our defining principles, visit http://www.haas.berkeley.edu/strategicplan/
                                                        culture/index.html.
44 Haas School of Business Leading Through Innovation                                                                                                                                                                          Full-time Program 2010 Haas School of Business 45
       THe Berkeley MBA


                                                    Costs and Financial Aid

                                                    The Berkeley MBA program has
                                                    one of the most reasonable tuition
                                                                                                                Student Loans
                                                                                                                Most MBA students finance a portion of their
                                                                                                                                                                         Visit to Learn More                                                                                                                                                                                                                                Haas School
                                                                                                                                                                                                                                                                                                                                                                                                                            Administration
                                                                                                                                                                                                                                                                                                                                                                                                                            Richard Lyons,
                                                                                                                                                                                                                                                                                                                                                                                                                            Dean
                                                    and fee structures of any top MBA                           education through the Federal Direct Loan                                                                                                                                                                                                                                                                   Andy Rose,
                                                                                                                Program: a federally funded, non-credit-based
                                                    program. Almost 70 percent of Haas students                 loan program. Up to $20,500 may be borrowed
                                                                                                                                                                                                                                                                                                                                                                                                                            Associate Dean for
                                                                                                                                                                                                                                                                                                                                                                                                                            Academic Affairs
                                                    receive some form of financial assistance, including
                                                                                                                annually through a combination of subsidized and                                                                                                                                                                                                                                                            Jennifer Chizuk,
                                                    scholarships and loans.
                                                                                                                unsubsidized loan funds. The Direct Loan is a                                                                                                                                                                                                                                                               Senior Assistant Dean and
Consortium Fellowships                                                                                          fixed-rate loan, with an interest rate of 6.8 percent.                                                                                                                                                                                                                                                      Chief Operating Officer
The Consortium for Graduate Study
                                                    Educational Costs                                           Students wanting to borrow more than $20,500 can                                                                                                                                                                                                         W I N
                                                                                                                                                                                                                                                                                                                                                                               E
                                                                                                                                                                                                                                                                                                                                                                                                                            Jay Stowsky,
                                                    Each year the Financial Aid Office estimates the            also utilize one of the supplemental credit-based
                                                                                                                                                                                                                                                                                                                                                                                        C
                                                                                                                                                                                                                                                                                                                                                                                                                            Senior Assistant Dean
in Management is an alliance of




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                                                                                                                                                                                                                                                                                                               Petaluma
                                                    average costs for a graduate student during the             loan programs. The Federal Direct Loan Program is
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                                                                                                                                                                                                                                                                                                                                                                                                                            Richard Kurovsky,




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                                                                                                                                                                                                                                                                              1                                               37


Candidates who apply, and are                       the living expense estimates are averages for all
                                                                                                                                                                         faculty, and observe a class. Visiting




                                                                                                                                                                                                                                                                  I O N A
                                                                                                                Many graduate student instructorships are available                                                                                                                                                                                                                                                         Executive Director,
                                                    UC Berkeley graduate students, actual costs—
                                                                                                                                                                                                                                                                                                                    101                                                                                              80


accepted through The Consortium,                                                                                to second-year students in several fields. Graduate
                                                                                                                                                                                                                                                                                                                                              San
                                                                                                                                                                                                                                                                                                                                                                                                                            Marketing & Communications
                                                                                                                                                                         gives you the chance to learn more about the
                                                                                                                                                                                                                                                                                                                                              Pablo




                                                                                                                                                                                                                                                                          L
                                                                                                                                                                                                                                                                                                                                              Bay
                                                    especially housing—may be higher.
                                                                                                                                                                                                                                                                                                                                                                                                          680
                                                                                                                                                                                                                                                                                                   San                                                                     Vallejo

are considered for full tuition,                                                                                Student Instructors (GSIs) receive reduced tuition as                                                                                                                              Rafael


                                                                                                                well as a monthly stipend. Approximately 28 percent
                                                                                                                                                                         Haas culture and community, and to check                                                                                              Richmond                                                                                                     Full-time MBA
                                                    California Residency
                                                                                                                                                                                                                                                                                                                                                                                780

merit based fellowships. Applicants                                                                                                                                                                                                                                                                            San
                                                                                                                                                                                                                                                                                                                                                                                                                            Program Staff
                                                                                                                                                                         out the facilities. We strongly encourage this
                                                                                                                                                                                                                                                                                                               Rafael                                     80
                                                                                                                                                                                                                                                                                                                      580           Richmond
                                                                                                                of the second-year full-time MBA students served
                                                                                                                                                                                                                                                                                                               Bridge
                                                                                                                                                                                                                                                                                                                                                                     4


should apply using The Consortium                                                                                                                                                                                                 Pacific                                                          101
                                                                                                                                                                                                                                                                                                                                                                                                                            Julia Hwang,
                                                    In many cases, US citizens or permanent residents           as GSIs in 2009-10. You should apply for these           investment of your time because we know that it          Ocean                                               Golden                                                              University
                                                                                                                                                                                                                                                                                                                                                                                                                            Executive Director
                                                                                                                                                                                                                                                                                      Gate
                                                                                                                                                                                                                                                                                                                                                          of California,
application. Go to cgsm.org.
                                                                                                                                                                                                                                                                                      Bridge                                Berkeley
                                                                                                                                                                                                                                                                              San
                                                    may qualify for California residency by their second        positions in the spring of your first year of studies.   can help you decide if the program is a good fit                                                     Francisco                                            80                     Berkeley       Concord

                                                    year of graduate school. We strongly recommend
                                                                                                                                                                                                                                                                                                              80    Oakland
                                                                                                                                                                                                                                                                                                                    Bay                                                                                                     Abby Scott,
                                                                                                                                                                         for you. For details on how we make it easy for                                                                                                                Oakland
                                                                                                                                                                                                                                                                                                                    Bridge                                     24
                                                                                                                                                                                                                                                                      Daly
                                                                                                                                                                                                                                                                                                                                                                                                                            Executive Director,
                                                                                                                                                                                                                                                                                             280
                                                                                                                                                                                                                                                                      City

                                                                                                                LRAP
                                                                                                                                                                                                                                                                                                                                                                                                                Pittsburg
                                                    that students pursue this, as it can significantly
                                                                                                                                                                                                                                                                                                                                                13
                                                                                                                                                                                                                                                                                               South                                                                            Walnut

                                                                                                                                                                         you to explore Haas, visit mba.haas.berkeley.edu/                      San                                            San
                                                                                                                                                                                                                                                                                               Francisco
                                                                                                                                                                                                                                                                                                                               Alameda                                          Creek
                                                                                                                                                                                                                                                                                                                                                                                                                            MBA Career Services
                                                    reduce their student fees (by an estimated $8,000
                                                                                                                                                                                                                                                            280
                                                                                                                                                                                                                                                Francisco
                                                                                                                The Haas School is pleased to offer a loan                                                                                      International
                                                                                                                                                                                                                                                                                                                                                                                                                            Dan Sullivan,
                                                                                                                                                                                                                                                                                                                                                    580


                                                    in 2011-2012).                                                                                                       admissions/visitation.html.                                            Airport                                                        Oakland
                                                                                                                                                                                                                                                                                                               International                    San                             San
                                                                                                                                                                                                                                                                                                                                                                                                                            Director of Academic Affairs
                                                                                                                                                                                                                                                                 Millbrae
                                                                                                                repayment assistance program (LRAP). The LRAP                                                                                                                                        San
                                                                                                                                                                                                                                                                                                     Francisco
                                                                                                                                                                                                                                                                                                               Airport                  880     Leandro                         Ramon

                                                                                                                is designed to provide financial support to recent       For those who can’t make it to campus, the
                                                                                                                                                                                                                                                                                  San                Bay
                                                                                                                                                                                                                                                                                                                                                                                                                            Amy Hornstein,
                                                    Financial Aid
                                                                                                                                                                                                                                                                                  Mateo                            San                              Hayward               680



2010–2011
                                                                                                                                                                                                                                                                                                                   Mateo

                                                                                                                graduates of the MBA program who are employed in                                                                                        92                                                         Bridge          92
                                                                                                                                                                                                                                                                                                                                                                                                                            Director of Student Affairs
                                                                                                                                                                         Full-time MBA Admissions office also sponsors                                                                       101                                                                                      Dublin/


Fees and Costs
                                                                                                                                                                                                                                                                                                                                                          Pleasanton
                                                    Federal financial aid, in the form of loans, is             the public or nonprofit sectors (where salaries are                                                                                                                                                                                                                   Pleasanton
                                                                                                                                                                                                                                                                                                                                                                                                                            Kate Blumberg,
                                                                                                                                                                         off-campus information sessions and participates
                                                                                                                                                                                                                                                                                                         Redwood                                                                                580
                                                                                                                                                                                                                                                                                                         City
                                                    available for MBA students who are either US                typically lower). Students working in not-for-profit
                                                                                                                                                                                                                                                               35
                                                                                                                                                                                                                                                                                                                    Dumbarton
                                                                                                                                                                                                                                                                                                                    Bridge    84
                                                                                                                                                                                                                                                                                                                                                      Fremont
                                                                                                                                                                                                                                                                                                                                                                                                      Livermore             Assistant Director of
Financial Aid Office                                                                                                                                                     in MBA Fairs around the world. You’ll hear from                                                                                                                                                                                                    Student Affairs




                                                                                                                                                                                                                                                                                  S
                                                    citizens or permanent residents. To apply, file the         or government positions and earning $80,000 per




                                                                                                                                                                                                                                                                                   I L
                                                                                                                                                                                                                                                                                                         Palo                                                  680

Nine-Month Budget
                                                                                                                                                                                                                                                                                                         Alto                                 880




                                                                                                                                                                                                                                                                                      I C
                                                    Free Application for Federal Student Aid (FAFSA)            year or less can apply to be reimbursed for student      school representatives and, in some sessions,                                                                                             Mountain




                                                                                                                                                                                                                                                                                         O
                                                                                                                                                                                                                                                                                                                   View
                                                                                                                                                                                                                                                                                                                                                                                                                            MBA Admissions




                                                                                                                                                                                                                                                                                             N
                                                                                                                                                                                                                                                                                                    V
                                                                                                                                                                                                                                                                                                          A L

Total Fees Estimate                                 at www.fafsa.ed.gov any time after January 1st.             loan payments for a maximum period of ten years.         students and recent alumni. To learn about           1                                                          Sunnyvale
                                                                                                                                                                                                                                                                                                              L E Y
                                                                                                                                                                                                                                                                                                                            237
                                                                                                                                                                                                                                                                                                                                                                                                                            and Financial Aid
                                                    You should apply for aid before you are admitted
                                                                                                                                                                                                                                                                                                                                                Milpitas
for California residents              $41,680                                                                                                                            upcoming events in your area, visit mba.haas.
                                                                                                                                                                                                                                                                                                                   Santa
                                                                                                                                                                                                                                                                                                                   Clara
                                                                                                                                                                                                                                                                                                                                                                                                                            Stephanie Fujii,
(including health insurance)*                       to Haas!                                                    Financial Assistance for                                 berkeley.edu/admissions/offcampus.html.
                                                                                                                                                                                                                                                                                         9               85
                                                                                                                                                                                                                                                                                                                      San
                                                                                                                                                                                                                                                                                                                      Jose
                                                                                                                                                                                                                                                                                                                                Jose
                                                                                                                                                                                                                                                                                                                                         San
                                                                                                                                                                                                                                                                                                                                                                                                                            Executive Director
                                                                                                                International Students
                                                                                                                                                                                                                                                                                                                      International                                                                                 N

Total Fees Estimate                                                                                                                                                                                                                                                                                                   Airport
                                                                                                                                                                                                                                                                                                                                                                                  BART
                                                                                                                                                                                                                                                                                                                                                                                                                            of Admissions
                                                                                                                                                                         Online, you can also participate in chats hosted
                                                                                                                                                                                                                                                                                                                                                                                  (Bay Area


                                                    Scholarships
                                                                                                                                                                                                                                                                                                                                                                                  Rapid Transit)

for nonresidents                      $49,647                                                                                                                                                                                                                                                                                                                                                                               Daniel Roddick,
                                                                                                                International students are eligible for all Haas-        by MBA admissions throughout the year.
(including health insurance                         For 2010-2011, the Haas School awarded over                                                                                                                                                                                                                                                                                                                             Interim Director of
and tuition)                                                                                                    administered scholarships. Please note, however,                                                                                                                                                                                                                                                            Financial Aid
                                                    $5.1 million in scholarships to domestic and                that only a limited number of students are chosen
                                                    international students. Listed below are some of                                                                                                                                                                                                                                                                                                                        Jeff Cowgill,
estimated living expenses                                                                                       for these.                                                                                                                                                                                                                                                                                                  Operations Manager
(Estimated by the Financial Aid Office.             the most significant scholarship awards available
                                                                                                                Most international students will be responsible                                                                                                                                                                                                                                                             Lee Forgue,
Based on nine months.)                              for full-time MBA students. For a complete
                                                                                                                for paying the entire cost of attendance for both                                                                                                                                                                                                                                                           Admissions Specialist
                                                    list, visit www.haas.berkeley.edu/mba/finaid/
Housing and Utilities                 $10,431
                                                    ScholarshipEnter.htm.
                                                                                                                years of study, and should plan carefully to ensure                                              Haas Student Ambassadors                                                                                                                                                                                   Kara Hayman,
Food                                  $5,054                                                                    adequate financial resources.                                                                    We are the Haas Student Ambassadors (HSA), the student voice                                                                                                                                               Assistant Director
                                                    Haas Merit Scholarships are awarded for either                                                                                                               within the Full-time MBA Admissions Office. We offer unique,                                                                                                                                               of Admissions
Books and Supplies                    $2,500        half or full tuition for both years of study in the full-                                                                                                    real-life perspectives about being enrolled in the Berkeley MBA                                                                                                                                            Cindy Jennings-Millette,
Personal                              $1,920        time program. They are awarded by the Admissions                                                                                                             program. Specifically, our mission is to ensure that all prospective                                                                                                                                       Associate Director
                                                    Committee, and no additional application is                                                                                                                  students’ contact with Haas is informative, positive, and as                                                                                                                                               of Admissions
Transportation                        $2,821        required.                                                                                                                                                    interactive as possible. During the school year, we host a daily                                                                                                                                           Corinne Kang,
                                                                                                                   Brian l. Maxwell                                                                              information session, Monday through Friday, from 1:00 to 2:00 p.m.                                                                                                                                         Associate Director
Subtotal,                                           Haas Achievement Awards are also awarded for
Estimated Living Expenses             $22,726
                                                                                                                   Fellows Program                                                                               A member of the admissions committee is present for a portion                                                                                                                                              of Admissions
                                                    either half or full tuition for both years of study, and
                                                                                                                   The Brian L. Maxwell Fellows Program                                                          of these sessions to answer admissions-related questions. Prior                                                                                                                                            Erin Kellerhals
Total Estimated Expenses                            recognize individuals who have achieved success in             supports Berkeley MBA students who                                                            to the information session, you can enjoy an hour-long lunch with                                                                                                                                          Associate Director of
for California Residents              $64,406       spite of significant economic, educational, health-            exhibit an entrepreneurial nature and                                                                                                                                                                                                                                                                    Admissions
                                                                                                                                                                                                                 current students. To participate, meet in the MBA Admissions
                                                    related, or other challenges. Achievement Awards               a willingness to take a chance on new
Total Estimated Expenses                                                                                                                                                                                         Office at 11:45 a.m. Additionally, with 72 hours advance notice, we                                                                                                                                        Pamela Maestas,
                                                    require submission of a separate application after             ideas and innovations. Students selected                                                                                                                                                                                                                                                                 Interview Coordinator
for Nonresidents                      $72,373                                                                                                                                                                    are happy to coordinate classroom visits for prospective students.
                                                    admission to the program.                                      as Fellows receive full tuition and fees,
                                                                                                                                                                                                                 HSA also conducts interviews and coordinates events for admitted                                                                                                                                           Vina Nguyen,
*Please note that student health insurance                                                                         and become part of a fellowship network
does not include spouse or dependents. That         CJ White Grants provide full and half tuition                                                                                                                                                                                                                                                                                                                           Admissions/Financial Aid
                                                                                                                   with other recipients. The program                                                            applicants. We look forward to assisting you in all stages of the                                                                                                                                          Specialist
coverage must be purchased separately. Refer        awards for incoming students who are pursuing                  was established by Jennifer Maxwell,
to http://www.uhs.berkeley.edu/Students/                                                                                                                                                                         application process and welcome your questions by phone, e-mail,
insurance/families.shtml.
                                                    careers in financial services, with a preference for           BS 88 (Nutrition), in honor of her late                                                       or in person.
                                                    investment banking.                                            husband, PowerBar co-founder Brian
Note: 2011-2012 registration fees and
estimated living expenses are expected to rise.     Berkeley MBA Grants are based on a combination                 Maxwell, BA 75.                                       (510) 642-5610 | hsa@haas.berkeley.edu | mba.haas.berkeley.edu/visitation.html
                                                    of merit and need, and require a separate
                                                    application after admission.



       46 Haas School of Business Leading Through Innovation                                                                                                                                                                                                                                                                                                                                Full-time Program 2011 Haas School of Business 47
                                                                        From the Dean

                                                                        The 21st century is marked by unsustainabilities—
                                                                        commercial paths we’re on where a straight-line
                                                                        continuation is not going to work. Whether it is
                                                                        producing more fuel-efficient autos or creating new
                                                                        business processes, society is in need of path-bending
                                                                        leaders who can deliver innovation into our idea-
                                                                        driven economy and create opportunity from the major
                                                        challenges facing us today.
                                                        Berkeley-Haas is seizing the opportunity to shape a better future by
                                                        focusing on developing these types of innovative leaders.
                                                        You will soon discover that while this business school provides the
                                                        requisite rigorous general management foundation of a top business
                                                        school, it also offers much more. Berkeley-Haas is about the
                                                        independent thinking that differentiates UC Berkeley from others. It
                                                        is about the pioneering research and teaching of our faculty and the
                                                        innovative leadership of our students and alumni.
                                                        Berkeley-Haas has always been a good fit for individuals who have
                                                        strong leadership potential and who want to learn how to put fresh
                                                        ideas to work in their organizations. This type of leadership is key
                                                        to the unique Berkeley-Haas approach, and has been happening
                                                        here naturally for many years. We have reshaped our Berkeley MBA
                                                        curriculum to leverage this strength, ensuring that all students
                                                        experience what it means to be a Berkeley-Haas leader.
                                                        The Berkeley MBA is about community—and the kind of esprit de corps
                                                        that this fosters. We believe that great leadership starts with strong
                                                        values, such as questioning the status quo, leading without attitude,
                                                        and leading responsibly. And Berkeley-Haas people tend to commit
                                                        themselves to larger causes that have a positive impact on the world.
                                                        This is a school that is proactively increasing its reach and excellence—
                                                        striving to change the world for the better through its people, ideas,
                                                        and culture. It is an exciting time to be here. Please come and visit to
                                                        see for yourself.
                                                        Sincerely Yours,




                                                        Richard Lyons
                                                        Bank of America Dean and Professor
48 Haas School of Business Leading Through Innovation                                       Full-time Program 2010 Haas School of Business 49

				
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