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Buildings and culture

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					 Buildings
and culture
Part A
Building design communicates the purpose.

Part B
Building design communicates values.

Part C
Building design communicates organization form.
   Part A
Building design
communicates
 the purpose
Example # 1
 Purpose:
To sell shoes
The Haines Shoe House, Pennsylvania, USA




Source
http://www.telegraph.co.uk/property/propertypicturegalleries/9313950/Are-these-the-worlds-most-unusual-buildings.html
Example # 2
  Purpose:
To sell baskets
 Head office of the Longaberger company,
 Ohio, USA




Sources
http://www.longaberger.com/
http://www.telegraph.co.uk/property/propertypicturegalleries/9313950/Are-these-the-worlds-most-unusual-buildings.html
  Example # 3
     Purpose:
To encourage people
      to dance
 Dancing house in Prague, Czech Republic
                  Creator: Frank O. Gehry
Inspiration: The dancing by Ginger Rogers and Fred Astaire.




Sources
http://en.wikipedia.org/wiki/Frank_Gehry
http://www.telegraph.co.uk/property/propertypicturegalleries/9313950/Are-these-the-worlds-most-unusual-buildings.html
    The client hires you, so the client is the priority.
    But you can’t just build a building based on what
    the clients say, because their vision is based on
    what’s normal. How do you get out of the normal?
    You’ve got to question everything.




Source:
Frank O. Gehry. http://hbr.org/2011/11/frank-gehry/ar/1
   Example # 4
      Purpose:
To stimulate exercise
     through fun
Bus stop




Source: http://www.big.dk/projects/tryg/#projects-tryg
Road crossing




Source: http://www.big.dk/projects/tryg/#projects-tryg
   Part B
Building design
communicates
     values
Example # 1
     When Bill Hewlett [co-founder of Hewlett-Packard]
     visited a plant one Saturday and found the lab
     stock area locked, he immediately cut the padlock
     leaving a note saying:

     ”Don’t ever lock this door again. Thanks, Bill.”




Sources:
Morgan, Gareth: Images of Organization, p. 129.
http://www8.hp.com/us/en/company-information/executive-team/formerceos.html
    ”At H-P we trust and value you.”

    ”You’re free to be enthusiastic about your job
    even if it’s Saturday and to innovate and
    contribute in whatever way you can.”




Source: Morgan, Gareth: Images of Organization, p. 129.
          Openness         Community
Experimentation                        Helping
             Creation   Collaboration
Exploration                         Kindness
          Creativity         Social




      Individualism                    Safety
Dominance                   Security
            Control                Tradition
  Power                    Harmony
       Competition                Conformity
                                                                     Valu
Passion for customers                                                    es          of HP
We put our customers first in everything we do.

Trust and respect for individuals
We work together to create a culture of inclusion built on trust, respect and dignity for all.

Achievement and contribution
We strive for excellence in all we do; each person's contribution is critical to our success.

Results through teamwork
We effectively collaborate, always looking for more efficient ways to serve our customers.

Speed and agility
We are resourceful and adaptable, and we achieve results faster than our competitors.

Meaningful innovation
We are the technology company that invents the useful and the significant.

Uncompromising integrity
We are open, honest and direct in our dealings.



Source: http://www8.hp.com/us/en/hp-information/about-hp/corporate-objectives.html
Example # 2
Source: http://jyskebank.tv/012784901521150/jyske-forskelle
          Openness          Community
Experimentation                       Helping
                        Collaboration
             Creation
Exploration                         Kindness
          Creativity         Social




      Individualism                    Safety
Dominance                   Security
            Control                Tradition
  Power                    Harmony
       Competition                Conformity
    Jyske Bank values



     1.     Common sense.
     2.     Open and honest.
     3.     Different and unpretentious.
     4.     Genuine interest and equal respect.
     5.     Efficient and persevering.




Source
https://jyskebank.com/wps/portal/jbpb_COM/!ut/p/c5/pZDBcoIwFEW_pR_QSQga0iUaBCJWwFIgGwcVMykhaUuno3x94weIi763PHPu3LmAA_u6-
ZWi-ZFGNwpUgOM9poi805hlUcIojMOMFGT9ArcJtry-y-HO_Zc9e2AzwIUyB9uypMfuQo0vaEDzYVxAFR0Q28ahDNjO-MEmUs-
99q7pooPHzK2Fob1-
k_Pvakwz5Smbq51StrPkI4TDeonqSjsnfiUo5OPFSQe5Gr5OpKDLVOVYnL2NcVegvK013f_G4Z3z4bSf42mOHvh2_dfI9C347ItqbLs8OPtPf49DI-
8!/dl3/d3/L3dJVkEvd0RNQUJrQUVnQSEhLzRCbjRSSUFnLzZfNkQyOFZESUpRSExKRDBJR1E4VThLOTAwQjEvN182RDI4VkRJSlFITEpEMElH
UThVOEs5MDhFNQ!!/
Source
https://jyskebank.com/wps/portal/jbpb_COM/!ut/p/c5/pZDBcoIwFEW_pR_QSQga0iUaBCJWwFIgGwcVMykhaUuno3x94weIi763PHPu3LmAA_u6-
ZWi-ZFGNwpUgOM9poi805hlUcIojMOMFGT9ArcJtry-y-HO_Zc9e2AzwIUyB9uypMfuQo0vaEDzYVxAFR0Q28ahDNjO-MEmUs-
99q7pooPHzK2Fob1-
k_Pvakwz5Smbq51StrPkI4TDeonqSjsnfiUo5OPFSQe5Gr5OpKDLVOVYnL2NcVegvK013f_G4Z3z4bSf42mOHvh2_dfI9C347ItqbLs8OPtPf49DI-
8!/dl3/d3/L3dJVkEvd0RNQUJrQUVnQSEhLzRCbjRSSUFnLzZfNkQyOFZESUpRSExKRDBJR1E4VThLOTAwQjEvN182RDI4VkRJSlFITEpEMElH
UThVOEs5MDhFNQ!!/
     Example of              Example of
      culture A               culture B
Open.                   Closed.
Few security measures   Many security measures
such as locks.          such as locks.
Glass.                  Concrete.
Bright colours.         Dark colours.
Dynamic forms.          Squared.
Example # 3
Source: http://frankcalberg.blogspot.com/2008/04/how-does-company-open-up-part-1-use.html
          Openness         Community
Experimentation                       Helping
                        Collaboration
             Creation
Exploration                         Kindness
          Creativity         Social




      Individualism
                                        Safety
Dominance                   Security
            Control                    Tradition
  Power                    Harmony
       Competition               Conformity
 Siemens values


  Responsible
  Committed to ethical and responsible actions.

  Excellent
  Achieving high performance and excellent results.

  Innovative
  Being innovative to create sustainable value.



Source: http://www.siemens.com/about/en/index/values.htm
   Historically, researchers and developers at Siemens
   have been focusing on what is happening in their own
   labs.

   Now, the focus is shifting to Open Innovation.




Source:
Mr. Peter Löscher, CEO of Siemens. http://www.youtube.com/watch?v=IsPXYfqdxkM
Percent of R&D
outsourced




 Source: http://www.scribd.com/doc/10933633/OECD-Open-Innovation-2008
 Of one purpose of transparency, Vineet Nayar tells a
 short story:

 Why do you have such large windows?” I asked my
 friend [who had very large windows fronting a busy
 street where all could see in]…. “It keeps the house
 clean,” he said.

 Transparency promotes accountability by all – both
 management and line worker; helps make problems,
 issues, and solutions, known to all; and not only keeps
 the house clean, but provides direct, verifiable evidence
 that it is so.

Source: http://www.astromanager.net/?p=452
Example # 4
Source: http://m.smartplanet.com/blog/design-architecture/google-zurich-reworks-office-design/1202
          Openness         Community
Experimentation                       Helping
                        Collaboration
             Creation
Exploration                         Kindness
          Creativity         Social




      Individualism                    Safety
Dominance                   Security
            Control                Tradition
  Power                    Harmony
       Competition                Conformity
Example # 5
Source: http://www.swiss-miss.com/2010/07/thorough-swiss.html
          Openness         Community
Experimentation                       Helping
                        Collaboration
             Creation
Exploration                         Kindness
          Creativity         Social




      Individualism                    Safety
Dominance                  Security
            Control                   Tradition
  Power                    Harmony
       Competition                Conformity
What does Switzerland stand for?




Source:
https://infocus.credit-
suisse.com/app/article/index.cfm?fuseaction=OpenArticle&aoid=249692&refresh=true&lang=EN
       Es gibt [in der Schweiz] sicher genau so viel
       Volumen unter dem Boden wie auf dem Boden
       - um nicht sichtbar zu sein, um nicht Stadt zu sein,
       um nicht etwas zu sein sondern eigentlich das,
       was man ist, eher zu verbergen.
                                                                 Mr. Jacques Herzog




Source:
http://www.nzz.ch/nachrichten/web-tv/standpunkte/sendungen_1.2166738.html?video=1.12942647, minute 31.
    Part C
 Building design
 communicates
organisation form
Example
Herzog & de Meuron project in Paris




Source: http://www.building.co.uk/story.asp?storycode=3123607
Herzog & de Meuron project in Paris




Source: http://inhabitat.com/projet-triangle-by-herzog-and-de-meuron
Power distance

          China               France




   UK, USA, Scandinavia      Germany




                          Uncertainty avoidance
    In large companies, the social boundaries
    are sometimes reflected in the architectural
    organization of the building.

    In a literal sense, the higher you go, the
    longer the wait.




Source: Levine, Robert: A Geography of Time, location 1975 – 1984.
            France




   UK, USA, Scandinavia      Germany




                          Uncertainty avoidance
Herzog & de Meuron project in Paris




Source: http://www.building.co.uk/story.asp?storycode=3123607
Herzog & de Meuron project in Paris




Source: http://inhabitat.com/projet-triangle-by-herzog-and-de-meuron
    In large companies, the social boundaries
    are sometimes reflected in the architectural
    organization of the building.

    In a literal sense, the higher you go, the
    longer the wait.




Source: Levine, Robert: A Geography of Time, location 1975 – 1984.
Example # 2
Power distance

          China               France




   UK, USA, Scandinavia      Germany




                          Uncertainty avoidance
Source: http://www.skejby.dk/
Source: http://www.skejby.dk/om+skejby/aktuelt+byggeri/webcam, March 11th, 2011.

				
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Description: How building design communicates purpose, values, and/or organization form.