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Julie Cooper

Social Media Plan for Chapel Hill Florist

Mon. 4/4/11

9:00 a.m. – Twitter      Bad case of the Mondays? Studies show that flowers are proven
                         #mood-boosters for early risers:

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11:00 a.m. – Facebook    Chapel Hill Florist is proud to offer our customers high quality,
                         beautiful floral arrangements every day. Looking for something
                         new? Check out our selection of Passion Flowers. These exotic
                         blooms are sure to spice up your next special event!

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1:00 p.m. – Twitter      Don’t wait until date night to tell your sweetheart how much you
                         care. Pick up a dozen roses every Monday for only $8!

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3:00 p.m. – Twitter      Our 46th annual “flower power” social is on Friday. Curious?

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8:00 p.m. – Twitter      Looking for a fun craft for the whole family? Make your own flower
                         leis! Check it out:

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Julie Cooper

Tues. 4/5/11

10 a.m. – Twitter       How can soda, vodka, bleach and hairspray help your flowers last
                        longer? Find out here:

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11:30 a.m. - Facebook   Mrs. Smith, a retired nurse, has bought flowers from Chapel Hill
                        Florist for over 20 years! We were so excited to surprise her with a
                        small token of our appreciation!

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1:00 p.m. – Twitter     We are proud to introduce the newest member of the CHF team!
                        @SandyJohnson brings with her over 10 years of floral experience!

3:00 p.m. – Twitter     What are the 15 most beautiful flowers in the world?
               We couldn’t agree more!

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4:00 p.m. – Twitter     We’re open until 8 p.m. on weekdays! There’s still plenty of time to
                        pick up a beautiful bouquet on your way home!

Julie Cooper

Wed. 4/6/11

9:00 a.m. – Twitter    #prom is right around the corner! Buy your corsages and
                       boutonnieres at CHF for as little as $5!

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11:00 a.m. - Twitter   Did you know that CHF sells gourmet food and fruit baskets?
                       #delicious #convenient

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2:00 p.m. – Facebook   Researchers at Rutgers University found that flowers have a direct
                       positive impact on emotional health. No matter what your age,
                       flowers can have positive short and long-term effects on your overall
                       happiness! Find out more here:

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4:00 p.m. – Twitter    #Easter is right around the corner! We have a beautiful selection of
                       tulips and #Easter lilies! check it out:

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7:00 p.m. – Twitter    Don’t forget to come out to the Chapel Hill Florist’s 46th annual
                       “Flower Power” social on Friday!

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Julie Cooper

Thurs. 4/7/11

9:00 a.m. – Twitter     Check out this really creative video, featuring some of our favorite
                        #spring flowers in bloom:

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11: 00 a.m. – Twitter   What’s your “floral signature?” take this quiz to find out!

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1:00 p.m. – Facebook    Proudly display your Carolina pride with our arrangement of the
                        week – “Beautiful in Blue,” for just $50:

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2:00 p.m. – Twitter     It’s not too late to RSVP to tomorrow’s flower power social! Mingle
                        with fellow floral enthusiasts and win prizes!

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6:00 p.m. –Twitter      What’s your favorite flower? Tweet it at us by Saturday! The winning
                        flower will be 15% off all next week!

Julie Cooper

Fri. 4/8/11

8:00 a.m. - Twitter    The most fragrant flowers for your home:

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10 a.m. - Twitter      We can’t wait for the flower power social tonight at 7 pm!

1:00 p.m. – Facebook   The “flower power” social is our most exciting event of the year! Our
                       founder, Betty Cobb, hosted the first social in 1965, and it’s been a
                       tradition ever since. At this year’s social, guests can bid in a silent
                       auction that features some of our most unique and beautiful floral
                       arrangements. All proceeds from the event go to the Orange County
                       Family Violence Prevention Center. The social will take place at
                       CHF tonight at 7pm. Light H’ordervs will be served and dress is

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3:00 p.m. - Twitter    CHF is now on facebook! Like our page and receive a free rose now
                       through Wednesday!

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6:00 p.m. – Twitter    Check out our facebook page tomorrow for photos and videos from
                       the “flower power” social. Enjoy your weekend!

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