ExclusivE MEMbEr bEnEfits
• SRES® Print Shop - NEW
• Editable Marketing Flyers and Postcards
• Consumer brochure - NEW
• Downloadable logos
• PowerPoint Presentations - NEW
• Membership Profiles, including biography
page and photo upload
• Best Practices Corner- NEW
• SRES® Member Profiles - NEW
• Monthly Member Memos and Quarterly
• Sample Letters and Scripts
• Ideas to Help you Create Your Own
Personal Marketing Campaign
• Senior Resource page - NEW
• SRES® Blog - NEW
• Member Posting Board
• Online Networking Forum
• Press Release
• Moving Forward: 50 & Beyond Home Buyer
and Seller Surveys
• Special Reports
A Year in Review
Seniors Real Estate Specialist Council
430 N Michigan Ave., Chicago, IL 60611
(800) 500-4564 www.sres.org
Dear Friends, srEs ® PartnErshiPs thE srEs ® brand
It is hard to believe that it has been a year since the SRES®
To date, SRES® has established, and will continue to
designation became part of the National Association of
establish, partnerships and website linking agreements
REALTORS® family. Since its launch as a NAR recognized with these companies. Consumers now have easier
designation on June 1st, 2007, the SRES® council has been access to locate SRES® designees.
busy traveling the country to attend real estate conventions
and expos. As a result, the SRES® council has established a
respected rapport among the REALTOR® community and has
created valuable partnerships along the way. SNAPforSeniors provides members with access to the
most current and comprehensive database of senior
In 2007, the council had a presence at four (4) major housing options in the U.S., representing more than
conventions and has recently joined REBAC in a campaign 60,000 communities.
to market the designation in Canada. The SRES® council
has successfully promoted the designation across the
country and has done so by sponsoring events and name
badges at our two (2) major NAR conventions: with ap- Recognizing a company by its logo truly differenti-
proximately 35,000 attendees. The SRES® designation has ates one company from another. Establishing brand
now entered a new level of support from local and state Senior client home transitions often require knowledge awareness among members of the public allows a
associations and has gained an outstanding word-of-mouth and services beyond the scope of traditional moving. company to instill trust within the consumer. The
reputation from general attendees. In 2008, the SRES® coun- Certified Relocation & Transition Specialists (CRTS) help potential client must become aware of the distin-
clients move forward with their decision to relocate.
cil will continue to promote the designation by attending at guished services SRES® Designees have offered and
least eight (8) real estate conventions across the u.S. will continue to offer.
The SRES® council values the ideas and suggestions offered The SRES® council has re-designed the look and
by its members. To find out how the council could better feel of the SRES® brand. We’ve focused on creating
serve its members, a survey was sent out asking the needs
RetirementHousingOnline is the premier active adult your brand based on the mature buyer and seller. We
and expectations of all 16,000+ designees. Based on the real estate directory dedicated to REALTORS® with the use vibrant images depicting adventurous individuals
survey results, the council began implementing changes Seniors Real Estate Specialist designation. cycling into the sunset; the mature couple anxiously
and even created new member benefits.
awaiting the keys to their new real estate purchase.
Read on to learn about the newest member benefits and These images were chosen with the potential client
partnerships. The SRES® council strives to continually add in mind.
value to a designation that focuses on one of the fastest
growing real estate segments of our society: the 50+ home The SRES® council uses these images to establish a
buyer and seller. NAR members enjoy the benefits of NAR’s REALTOR® sense of trust with the potential client. Our inten-
BenefitsSM Program, which offers them practical tions are to address the seriousness involved in each
solutions for their business and personal lives on the
The SRES® council invites you to look over this brochure real estate transaction by implementing images of
publications, products and services they use every day.
and see why the SRES® designation is WHERE THE FUTURE comfort and positivity. After all, a real estate pur-
TAKES SHAPE. chase is not only an investment but the beginning of
a new chapter in one’s life.
Carol Kairis, CIPS, ePRO, RCE, SRES SRES® is where the future takes shape
With 36 million members and hundreds of thousands
Managing Director, SRES and Specialties
of volunteers, AARP has the collective energy, com-
Complete SRES® Branding Guide located in Member’s
mitment and power to improve the quality of life for Portion of website.
everyone as they age.