2009 REALTOR® Magazine Editorial Calendar
Issue
Closing Dates
January
Ad Space: 11/5/08 Materials: 11/19/08
February
Ad Space: 12/3/08 Materials: 12/17/08
March
Ad Space: 1/7/09 Materials: 1/21/09
Special Features
2009 Guide to Doing Business
House & Home
The Ratings Game
Readers can start their year off right with a practical guide to today’s market conditions and trends. Includes action steps real estate practitioners can take to prepare as the market heats up.
VIDEO:
This special issue gives readers intelligent answers to tough client questions on a range of house topics from the value of green retrofitting to how to make listings feel homey without spending a fortune.
VIDEO:
Travel to Irving, Texas, to meet 2009 NAR President Charles McMillan.
Green-building techniques.
Web users have been rating books, recipes, and repairmen for years; it was only a matter of time before they began rating service professionals, including real estate practitioners. We review the ratings landscape and offer guidance on becoming a four-star pro.
VIDEO:
Launch of the Master’s Series, a six-month series shadowing some of real estate’s most successful practitioners.
For Brokers
Relocation Revisited
Better Sales Meetings
Incubating Online Leads
Commercial Focus
Commercial Outlook
Going Green in Commercial
Commercial Listing Services
Buyer’s Guide at REALTOR® Magazine Online www www.REALTOR.org/realtormag
Gadgets & Gear
Real Estate Software
PDAs and Phones
Editorial calendar subject to change, please contact your sales representative for more information.
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2009 Advertising Information
REALTOR ® Magazine
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WWW.REALTOR.ORG/REALTORMAG
April
Ad Space: 2/4/09 Materials: 2/18/09
May
Ad Space: 3/4/09 Materials: 3/18/09
June
Ad Space: 4/1/09 Materials: 4/15/09
July
Ad Space: 5/6/09 Materials: 5/20/09
August
Ad Space: 6/3/09 Materials: 6/17/09
The List Issue
Real estate sales kick into high gear in spring. Just in time, our list issue offers hundreds of tips, checklists, and other useful, quick-read content on home trends, sales, marketing, law, technology, commercial real estate, and brokerage management.
SLIDE SHOW:
How to Build Strong Communities
Bridging the Generational Divide
Top 100 Companies
Do You Need a Niche?
Planners, developers, and other stakeholders tell how innovative cities and towns are solving common community challenges—such as water shortages, lack of public transit, and high property taxes.
Q&A:
We introduce our “30 Under 30” Class of 2009 and our “Fabulous at 50+”— plus a primer on how to do business across generations.
VIDEO:
Our annual ranking of the top companies based on total transaction sides and sales volume.
VIDEO:
Best Room Makeovers! Readers share their staging handiwork and offer tips on transforming entryways, living spaces, kitchens, bedrooms, and baths.
Readers talk with planning pros about their own community challenges.
Readers go behind the scenes for a cover shoot that spans the generations.
Is bigger better? REALTORS® attending NAR’s Midyear Meetings weigh in on the pros and cons on whether size matters.
Whether you’re a doctor, a lawyer, or a real estate practitioner, specialization is the name of the game. But what’s wrong with being a generalist? We’ll introduce successful niche players and some who take a broaderbrush approach.
QUIZ:
Should you specialize? T Take our quiz before you decide.
Cost Cutting
Property Management
Tracking Results
Motivation
Leasing
Investment Case Studies
Intranet Best Practices
Legal Update
Mapping & Navigation
Desktop & Laptop Systems
Marketing
Internet Products
Security
You can also reach REALTORS® monthly with our Business Tips Newsletter e-mail, or daily or weekly with our Industry News E-Mail.
September
Ad Space: 7/1/09 Materials: 7/15/09
October
Ad Space: 8/5/09 Materials: 8/19/09
November/December
Ad Space: 9/16/09 Materials: 10/7/09
Real Estate in the Digital Society
Three Amazing Days in San Diego
Heroes in the Neighborhood
What does it mean to reach customers through the digital channel? Through case studies, we’ll provide readers with insights on how to effectively engage and persuade customers through computer and mobile technologies.
VIDEO AND LINKS:
Readers get a sneak peek at the November REALTORS® Conference & Expo. Includes session highlights, interviews with conference speakers, and a full list of exhibitors to date.
VIDEO:
Their stories always inspire. They’re REALTOR® Magazine’s Good Neighbor Award winners. And 2009 marks the 10th year of telling their tales of extraordinary community service.
People to Watch in 2010
Highlights of the 2008 Orlando conference
REALTOR® Magazine looks ahead at the people who’ll be shaping the industry in the coming year.
VIDEO:
Best REALTOR® use of video and social media
2009 Good Neighbor Award winners
SLIDE SHOW:
Remodeling trends
Mergers & Acquisitions
Franchise Report
Year-End Planning
TIC Transactions
Property Auctions
Factors Affecting Commercial Demand
Personal Safety Products
Client Gifts
2010 Auto Guide Top Products of the Year