Sports Marketing Name:____________________
Listening GuideStandard 1.1 – Sports Marketing IntroductionPeriod: ___Date:___
Marketing is a process of ___________________ PLACES
Exchanges ORGANIZATIONS
Everyday transactions between _____________&
_________________ Identification of Marketing: Product, Service, or Idea?
Typically trading ___________ for a product or service 1.
2.
Producers 3.
Individuals or Companies which _____________ 4.
___________________________________ 5.
They provide the “_________________.” 6.
They are willing to exchange the product or service for 7.
___________________________. 8.
9.
Consumers 10.
Individuals or Companies which have _________ 11.
_________________ and have something to exchange. 12.
They create a “___________________.” 13.
They have something to exchange for a product or 14.
service and are ________________________. 15.
16.
Marketing -- The Definition
“Marketing is the process of planning and executing the The Elements of Marketing
conception, pricing, promotion and distribution of ideas, P=
goods or services to create exchanges which satisfy P=
individual and organizational objectives.” P=
P=
What is Marketed?
DURABLE GOODS _____________ is Often Considered the Fifth P
NONDURABLE GOODS
SERVICES
IDEAS
PEOPLE
Standard 1.1 – Discover the World of Sports Marketing…
Standard 1.1 – Discover the World of Sports Marketing
Benefits of Marketing Sports Producers
Add ______________ to goods and services Sports Producers May Provide:
Events for Participation
Makes buying _________________
Events for Entertainment Viewing
Sporting Goods and Equipment
Maintains reasonable _________________
Licensed Merchandise
Provides a _____________ of goods and services
Collectables and Memorabilia
Athlete Training
Increases ____________________
Sports Information
Sports Marketing
Event Coverage and Distribution
Sports Marketing uses _______________ to meet the
___________ of a sports property.
__________________ Strategies
Sports Industry Growth
__________________ Strategies
Attendance Growth
__________________ Strategies
Billion$ per Year
__________________ Strategies
Nearly Every Sport and League +
__________________ Strategies
Media Coverage and Growth
Main Stream and Alternative Sports Coverage
Sports
Coverage Growing with Demand
Sports are a source of ___________________
_______________ engaged in for pleasure
Employment Growth
Million$ of new Jobs
Can be spectatorship
Can be _____________________________
Global Markets
Expansion of Leagues & Marketing outside of U.S.
Sports Consumers
Availability of News Media and Sports Reporting
Consumers ____________ money for a “wanted” good
or service.
Sports Consumers exchange in different ways:
Spectators as Consumers
Benefit by ___________________ game
Exchange for _____________________ &
____________________________
Participants as Consumers
Benefit by ___________ or ____________
Exchange for _______________________