Neil A. McElwee
Silicon Valley, CA
AREAS OF EXPERTISE
Web 2.0 Product Marketing Business Development
* SaaS Platforms * Product launches * SMB and Enterprise markets
* eCommerce transaction products * Brand Development * Channel/Partner development
* SEO/SEM * Lead Generation * Market expansion
* Social media marketing * email marketing * Vertical marketing penetration
A seasoned marketing, product marketing and business development executive with unique experience in both traditional and
online marketing and advertising, as well as a strong understanding of technology. A leader with a proven track record of
growing companies and developing teams and programs to drive revenue. Love “rolling up my sleeves” and working as an
individual contributor, in early-stage entrepreneurial companies as well as within established organizations.
20 years worldwide Outbound Marketing and Product Marketing/Management (Inbound) experience with a track record of
success and leadership in Product & Market definition; Competitive analysis; Product life cycles; Product launches; Collaterals;
Strategic and tactical marketing programs; Go-to-market campaigns; Corporate marketing. Product categories range from the
most esoteric of computer chips to the most mundane of consumer package goods.
CISCO SYSTEMS-WEBEX TECHNOLOGY GROUP (Santa Clara, CA) 2007-2008
Senior Product Marketing Manager for WebOffice, CONNECT, MeetingsPlus
WebOffice, a $30 million annual revenues SaaS suite, is the market-leading online office collaboration suite product. Over
325,000 customers use WebOffice every day to manage their businesses. It is one of the first online collaboration software
platforms on the market. I had full category management responsibility for WebOffice and doubled the business in less than one
Senior Product Marketing Manager :
Member of cross-functional committee managing development and launch of web client for Cisco WebEx CONNECT,
a next generation Cloud Computing collaboration platform.
Marketed Cisco Webex CONNECT to Developers, Web Designers, ISVs, Channel Partners, VARs, SoHo and SMB
Drove programs to successfully generate qualified leads for company’s sales force, in order to meet or exceed quarterly
Defined need for and created content for collateral materials, sales tools, outbound customer communications.
Managed White Papers for launch of CONNECT, Cisco’s new enterprise collaboration experience product.
Member of “Meetings Plus” collaboration, product specification and development team; developed and executed
internal launch and sales/support training program.
Subject Matter Expert for SaaS and Cloud collaboration computing platforms.
Developed launch and training programs for SMB sales force for new lower-priced WebEx “Meetings Plus” product
aimed at SoHo and SMB markets.
Provide leadership and hands-on involvement to product management, customer success, customer training team,
competitive analysis team and SEO/SEM marketing teams.
Managed product roadmap, product updates, and customer product marketing.
Conducted SoHo and SMB market analyses to support product feature sets, product solutions, go-to-market programs,
product positioning, pricing and packaging.
Increased WebOffice quarterly sales by 109% while also reducing marketing costs by 25%.
Increased WebOffice credit card transactions from less than 60% of sales to more than 89% of sales; increasing cash
flow and eliminates collections issues.
Improved SEO and organic performance of website by 50% using metrics from Omniture, Hitbox, Google Analytics and
Increased both leads and conversions by re-pricing and changing product packaging. Instituted use of Salesforce.com
by Telesales team.
Managed WebOffice PR program.
Gathered User Requirements and Requests for new features for next release of WebOffice.com and prioritized
features for creation of PRD and MRD.
M & A, LLC (INDEPENDENT CONSULTANT FIRM) Managing Partner (Sunnyvale, CA) 2001-2006
Key Engagement Highlights:
INTUIT (Mountain View, CA)
Sr. Marketing Manager, Web Marketing
Web Marketing/WEBINAR PRODUCER
Design, develop and deliver 6-12 month series of customer Webinars and Webcasts for QuickBooks
Enterprise Solutions, $12 million annual revenues in the mid-market category
Marketed QuickBooks Enterprise Solutions though VAR and Partner channels.
J Walter Thompson Advertising—JWT (San Francisco, CA)
Interim Account Director: Citrix, Samsung
Developed and implemented outbound marketing and advertising plans, both online and offline, for
Developed extensive integrated marketing campaign for Citrix Online, including GoToMeeting and
Developed branding campaign for Citrix
WeMeUs Inc. (Montara, CA)
Marketing Consultant for Social Networking and Online Community Company
Worked with founders to develop business & operating plan to acquire venture funding
Conducted email market research to define user base
Managed external market research firm for online focus groups
Peregrine Systems, Inc. (San Diego, CA)
Sr. Product Marketing Manager
Managed product marketing of Enterprise software solutions, including SOX compliance.
Managed customer satisfaction projects; service level maintenance contracts upgrade programs.
Member of Enterprise Professional Services marketing plan development team
Marketed through partner channels (VARs, ISVs, ISPs)
Pawnbroker.com (Reno NV and Santa Clara CA)
Internet e-Commerce company with both B2B and B2C strategies as a nexus for pawnbrokers and consumers for pre-
owned merchandise of higher value that was supplied from 200 million items available at over 12,000 pawnbrokers.
Company offered pawnbrokers a supplement to their eBay listing business. First fundamental change in the
pawnbroking industry in its 3000-year history.
* Successfully raised $25.5 million for company operations; built management team
* Launched B2C and B2B e-commerce site, delivering $30 million annual revenues
* Developed and successfully executed business and strategic operating plans
* Created online merchandising model similar to eBay
Caligari Corp. Mountain View, CA
Vice President, Marketing (Acting)
* Increased revenues by 100% for the leader in professional and consumer shrink-wrapped multimedia 3D
graphics and animation software for Windows
* Expanded market share by broadening target market base for shrink-wrapped graphics software as well as
expanding product line
* Created strategy for selling & merchandising products online which increased revenues by 50% with existing
ADDITIONAL FULLTIME EMPLOYMENT
NORTEL NETWORKS, (Santa Clara, CA.) 2000-2001
Marketing Director, Clarify CRM Solutions, High Tech, Manufacturing & Electronic Vertical
Annual revenues: $600 million+
Drove: market analysis; product strategy; product suite definition; product roadmap; MRD (market requirements
document); go-to-market strategy; competitive analysis; strategic partners (Systems Integrators, technology partners);
collaterals and sales training. Vertical markets: high tech, manufacturing & electronics; financial.
Developed the Enterprise Portal strategy and devised implementation plan and strategy for company's intranet portal,
including Channel Partners marketing component.
INFOSEEK CORPORATION (Sunnyvale, CA) 1998-1999
Director, Business Development
Led evaluation and acquisition of companies, technologies and content to fill in infrastructure and achieve goals for E-
commerce and search.
Co-developed strategy and technologies for Infoseek's entry into E-Commerce; strategic partnerships and deals with
DOYLE DANE BERNBACH ADVERTISING INC. (now named DDB-Needham) (San Francisco, CA)
Senior Vice President
Captured and managed the Microsoft advertising and PR account
Launched the Microsoft brand; positioned and launched the following Microsoft products: Microsoft WORD; Microsoft Excel;
Microsoft Mouse; Microsoft Flight Simulator
REGIS MCKENNA, INC. (Palo Alto, CA)
Account Director, Apple Computer
Directed the positioning and launch of the Apple brand and the company’s products
University of Southern California
Bachelor of Arts, English;
Graduate School: Coursework leading to MS, Instructional Technology