Neil A by yaosaigeng


									                                                      Neil A. McElwee
                                                     Silicon Valley, CA

                                                   AREAS OF EXPERTISE
 Web 2.0                                      Product Marketing                            Business Development
 * SaaS Platforms                             * Product launches                           * SMB and Enterprise markets
 * eCommerce transaction products             * Brand Development                          * Channel/Partner development
 * SEO/SEM                                    * Lead Generation                            * Market expansion
 * Social media marketing                     * email marketing                            * Vertical marketing penetration

A seasoned marketing, product marketing and business development executive with unique experience in both traditional and
online marketing and advertising, as well as a strong understanding of technology. A leader with a proven track record of
growing companies and developing teams and programs to drive revenue. Love “rolling up my sleeves” and working as an
individual contributor, in early-stage entrepreneurial companies as well as within established organizations.
20 years worldwide Outbound Marketing and Product Marketing/Management (Inbound) experience with a track record of
success and leadership in Product & Market definition; Competitive analysis; Product life cycles; Product launches; Collaterals;
Strategic and tactical marketing programs; Go-to-market campaigns; Corporate marketing. Product categories range from the
most esoteric of computer chips to the most mundane of consumer package goods.

                                                     CAREER HISTORY
CISCO SYSTEMS-WEBEX TECHNOLOGY GROUP (Santa Clara, CA)                                                               2007-2008
Senior Product Marketing Manager for WebOffice, CONNECT, MeetingsPlus
WebOffice, a $30 million annual revenues SaaS suite, is the market-leading online office collaboration suite product. Over
325,000 customers use WebOffice every day to manage their businesses. It is one of the first online collaboration software
platforms on the market. I had full category management responsibility for WebOffice and doubled the business in less than one

Senior Product Marketing Manager :
       Member of cross-functional committee managing development and launch of web client for Cisco WebEx CONNECT,
        a next generation Cloud Computing collaboration platform.
       Marketed Cisco Webex CONNECT to Developers, Web Designers, ISVs, Channel Partners, VARs, SoHo and SMB
       Drove programs to successfully generate qualified leads for company’s sales force, in order to meet or exceed quarterly
        revenue goals.
       Defined need for and created content for collateral materials, sales tools, outbound customer communications.
       Managed White Papers for launch of CONNECT, Cisco’s new enterprise collaboration experience product.
       Member of “Meetings Plus” collaboration, product specification and development team; developed and executed
        internal launch and sales/support training program.
       Subject Matter Expert for SaaS and Cloud collaboration computing platforms.
       Developed launch and training programs for SMB sales force for new lower-priced WebEx “Meetings Plus” product
        aimed at SoHo and SMB markets.
       Provide leadership and hands-on involvement to product management, customer success, customer training team,
        competitive analysis team and SEO/SEM marketing teams.
       Managed product roadmap, product updates, and customer product marketing.
       Conducted SoHo and SMB market analyses to support product feature sets, product solutions, go-to-market programs,
        product positioning, pricing and packaging.
       Increased WebOffice quarterly sales by 109% while also reducing marketing costs by 25%.
       Increased WebOffice credit card transactions from less than 60% of sales to more than 89% of sales; increasing cash
        flow and eliminates collections issues.
       Improved SEO and organic performance of website by 50% using metrics from Omniture, Hitbox, Google Analytics and
        home-grown analytics.
       Increased both leads and conversions by re-pricing and changing product packaging. Instituted use of
        by Telesales team.
       Managed WebOffice PR program.
      Gathered User Requirements and Requests for new features for next release of and prioritized
       features for creation of PRD and MRD.

M & A, LLC (INDEPENDENT CONSULTANT FIRM) Managing Partner (Sunnyvale, CA)                          2001-2006
   Key Engagement Highlights:

       INTUIT (Mountain View, CA)
       Sr. Marketing Manager, Web Marketing
              Web Marketing/WEBINAR PRODUCER
              Design, develop and deliver 6-12 month series of customer Webinars and Webcasts for QuickBooks
               Enterprise Solutions, $12 million annual revenues in the mid-market category
              Marketed QuickBooks Enterprise Solutions though VAR and Partner channels.

        J Walter Thompson Advertising—JWT (San Francisco, CA)
        Interim Account Director: Citrix, Samsung
              Developed and implemented outbound marketing and advertising plans, both online and offline, for
              Developed extensive integrated marketing campaign for Citrix Online, including GoToMeeting and
              Developed branding campaign for Citrix

        WeMeUs Inc. (Montara, CA)
        Marketing Consultant for Social Networking and Online Community Company
              Worked with founders to develop business & operating plan to acquire venture funding
              Conducted email market research to define user base
              Managed external market research firm for online focus groups

        Peregrine Systems, Inc. (San Diego, CA)
        Sr. Product Marketing Manager
               Managed product marketing of Enterprise software solutions, including SOX compliance.
               Managed customer satisfaction projects; service level maintenance contracts upgrade programs.
               Member of Enterprise Professional Services marketing plan development team
               Marketed through partner channels (VARs, ISVs, ISPs) (Reno NV and Santa Clara CA)
       CEO (Acting)
       Internet e-Commerce company with both B2B and B2C strategies as a nexus for pawnbrokers and consumers for pre-
       owned merchandise of higher value that was supplied from 200 million items available at over 12,000 pawnbrokers.
       Company offered pawnbrokers a supplement to their eBay listing business. First fundamental change in the
       pawnbroking industry in its 3000-year history.
            * Successfully raised $25.5 million for company operations; built management team
            * Launched B2C and B2B e-commerce site, delivering $30 million annual revenues
            * Developed and successfully executed business and strategic operating plans
            * Created online merchandising model similar to eBay

       Caligari Corp. Mountain View, CA
       Vice President, Marketing (Acting)
           * Increased revenues by 100% for the leader in professional and consumer shrink-wrapped multimedia 3D
                graphics and animation software for Windows
           * Expanded market share by broadening target market base for shrink-wrapped graphics software as well as
                expanding product line
           * Created strategy for selling & merchandising products online which increased revenues by 50% with existing

                                           ADDITIONAL FULLTIME EMPLOYMENT
NORTEL NETWORKS, (Santa Clara, CA.)                                                                                2000-2001
Marketing Director, Clarify CRM Solutions, High Tech, Manufacturing & Electronic Vertical
Annual revenues: $600 million+
        Drove: market analysis; product strategy; product suite definition; product roadmap; MRD (market requirements
         document); go-to-market strategy; competitive analysis; strategic partners (Systems Integrators, technology partners);
         collaterals and sales training. Vertical markets: high tech, manufacturing & electronics; financial.
        Developed the Enterprise Portal strategy and devised implementation plan and strategy for company's intranet portal,
         including Channel Partners marketing component.

INFOSEEK CORPORATION (Sunnyvale, CA)                                                                                 1998-1999
Director, Business Development
        Led evaluation and acquisition of companies, technologies and content to fill in infrastructure and achieve goals for E-
         commerce and search.
        Co-developed strategy and technologies for Infoseek's entry into E-Commerce; strategic partnerships and deals with
         content providers.


DOYLE DANE BERNBACH ADVERTISING INC. (now named DDB-Needham) (San Francisco, CA)
Senior Vice President
         Captured and managed the Microsoft advertising and PR account
         Launched the Microsoft brand; positioned and launched the following Microsoft products: Microsoft WORD; Microsoft Excel;
          Microsoft Mouse; Microsoft Flight Simulator

Account Director, Apple Computer
        Directed the positioning and launch of the Apple brand and the company’s products

University of Southern California
Bachelor of Arts, English;
Graduate School: Coursework leading to MS, Instructional Technology

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