DIRECT MARKETING/TELEMARKETING PROCESS
Meeting agenda
Follow up call by Owner to make
Initial call to - introduce
1 ascertain if
contact details
are correct
2 Introductory
letter sent with
brochure 3 TM to arrange
phone or face to
face
appointment
4 follow up phone
call or attend
pre-arranged
meeting
5 company
- ascertain
current or future
needs
RELATED DOCUMENTS / REQUIRED
List of Intro letter TM Script PS script Sales kit
contacts comprising of:
Sales Calendar
TM script Brochure Enquiry/
design form
CRM to add Business card Brochure
contacts Business card
SELLING SELLING SELLING SELLING SELLING
Mailing Next Phone Appointment Appointment Next job
brochure call /
appointment