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PRESENTATION - International Telecommunication Union by garrickWilliams

VIEWS: 21 PAGES: 19

									            “See The Light” is FTTH market in Asia-Pacific
                       < What you learn from AP and what you expect from it. >




                                                      Shoichi Hanatani
                                                          President
                                             FTTH Council Asia-Pacific
                          ( Sr. Director, Hitachi Communication Technologies )
                                               shoichi.hanatani.he@hitachi.com


ITU Workshop : The Future of Voice, 15-16 Jan. 2007         -1-        FTTH Council Asia-Pacific Proprietary
Outline


                      What is FTTH Council Asia-Pacific

                      Kizuna : What FTTH brings

                      “See The Light “ : Asia-Pacific

                      Market Study & global FTTH definitions




ITU Workshop : The Future of Voice, 15-16 Jan. 2007   -2-   FTTH Council Asia-Pacific Proprietary
Our Role and Overview

       International Industry Association :
               Non-Profit Organization Registered to Singapore, March 2005
               Voluntary Board of Directors


       Mission :
               To educate, promote and accelerate
               FTTH and the resulting
               quality-of-life enhancements.


                                                                 http://www.ftthcouncilap.org
       Objectives :
            Supply a consistent and accurate view of FTTH
            Promote FTTH market development
            Be recognized by the industry as the FTTH resource


ITU Workshop : The Future of Voice, 15-16 Jan. 2007   -3-   FTTH Council Asia-Pacific Proprietary
Our Intercontinental SYSTER Organizations




                                                      60+ Members
                   135+ Members


                                                                          40+ Members




ITU Workshop : The Future of Voice, 15-16 Jan. 2007         -4-     FTTH Council Asia-Pacific Proprietary
Differences among THREE bodies

                  FTTH Council North-America : 135 members
                                 2/3rd : equipment vendors
                                 1/3rd : service providers
                                 Region coverage : U.S.A. Canada & Mexico


                  FTTH Council Europe : ~ 60 members
                                 No member from service provides
                                 Region coverage : 25 EU-Members, Swizerland & Norway


                  FTTH Council Asia-Pacific : > 40 members
                                 2 members from service provides
                                 Region coverage : equal to “World Cup” AP region

                              Need to respect “Culture” & “History”

ITU Workshop : The Future of Voice, 15-16 Jan. 2007   -5-       FTTH Council Asia-Pacific Proprietary
Outline


                      What is FTTH Council Asia-Pacific

                      Kizuna : What FTTH brings

                      “See The Light “ : Asia-Pacific

                      Market Study & global FTTH definitions




ITU Workshop : The Future of Voice, 15-16 Jan. 2007   -6-   FTTH Council Asia-Pacific Proprietary
絆 : KIZUNA a “newly connected” Cyber World
   絆 : More than partnership, more than friendship and more than family-ship
            IP-based Broadband Access brings a Cyber World
            FTTH : Virtual (cyber ) transportation
                    and complementary with physical transportation




ITU Workshop : The Future of Voice, 15-16 Jan. 2007   -7-   FTTH Council Asia-Pacific Proprietary
Business Model Change from 4P to 4R

                                                      Products/Services


                  Consumers                           Sales/Marketing                     Vendors


                                                           Money
                                                                                           Concept
                                                                          Product          Brand
                                                       4P Check                            Package

                           Target                                         Price                                     4P
                                                                          Promotion
                                                       Adjustment
                                                                          Place (Logistics)


                                                                           Relationship
                 Target                               Broadband            Retrenchment                             4R
                                                                           Relevancy
                                                                           Rewards

ITU Workshop : The Future of Voice, 15-16 Jan. 2007            -8-          FTTH Council Asia-Pacific Proprietary
FTTH C-AP support another “KIZUNA”


    • Network Operators need a set of
      “solution” to migrate to fully IP-based
      broadband access networks.
    • FTTH C-AP is a physical space
      ( Kizuna ) where everyone gets
      together to share, learn and discuss.




                                                  www.ftthcouncilap.org

ITU Workshop : The Future of Voice, 15-16 Jan. 2007       -9-    FTTH Council Asia-Pacific Proprietary
Outline


                      What is FTTH Council Asia-Pacific

                      Kizuna : What FTTH brings

                      “See The Light “ : Asia-Pacific

                      Market Study & global FTTH definitions




ITU Workshop : The Future of Voice, 15-16 Jan. 2007   - 10 -   FTTH Council Asia-Pacific Proprietary
  “See The Light”

      “See The Light” : Asia-Pacific is unique and dynamic

      • Market Leaders : “lighthouses on the coast”
             – Japan
                     • More than 6M FTTH subscribers
             – Korea
                     • Extremely high broadband penetration and FTTB
             – Hong Kong


      • Potential and Rising Market : “bright future”
             – China
             – India
             – South-East Asian Countries



ITU Workshop : The Future of Voice, 15-16 Jan. 2007    - 11 -     FTTH Council Asia-Pacific Proprietary
AP is a BB & FTTH market leader
                     70,000
                                   North America
                     60,000        Latin America
                                   Europe
                     50,000
 Subscribers (000)




                                   Mid-East & Africa                                                  North America
                     40,000        Asia Pacific
                                                                                                         4%
                                                                                                              EMEA
                     30,000                                                     Asia-Pacific                             14%
                     20,000                                                        82%
                     10,000
                           0
                                                       Y2005
                                 Broadband subscriber by region                    FTTH Subscriber @1Q05
                                                                                                                 Source : Ovum-RHK
                                            Market Status
                                                                        4.0%
                     North America
                     Latin America
                                                               17.2%
                     Europe
                                                   42.8%
                     Mid-East Africa                           33.3%
                     Asia Pacific


                                                   2.7%
Source: Ovum-RHK


ITU Workshop : The Future of Voice, 15-16 Jan. 2007                    - 12 -    FTTH Council Asia-Pacific Proprietary
Outline


                      What is FTTH Council Asia-Pacific

                      Kizuna : What FTTH brings

                      “See The Light “ : Asia-Pacific

                      Market Study & global FTTH definitions




ITU Workshop : The Future of Voice, 15-16 Jan. 2007   - 13 -   FTTH Council Asia-Pacific Proprietary
Broadband Household Penetration Rate (APAC)

                       Broadband subscriber and household penetration rate in APAC (Y2005)
                       35,000                                                                            100.0
                                                                                                         90.0




                                                                                                                 Household Penetration (%)
                       30,000
                                                                                                         80.0
   Subscribers (000)




                       25,000                                                                            70.0
                       20,000                                                                            60.0
                                                                                                         50.0
                       15,000                                                                            40.0
                       10,000                                                                            30.0
                                                                                                         20.0
                        5,000
                                                                                                         10.0
                           0                                                                             0.0




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Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)


ITU Workshop : The Future of Voice, 15-16 Jan. 2007         - 14 -   FTTH Council Asia-Pacific Proprietary
FTTH Subscribers (APAC)

                                  FTTHsubscriber and FTTH percentage in APAC (Y2005)
                          5,000                                                                               100.0
                          4,500                                                                               90.0
                          4,000                                                                               80.0
      Subscribers (000)




                                                                                                                      Percentage (%)
                          3,500                                                                               70.0
                          3,000                                                                               60.0
                          2,500                                                                               50.0
                          2,000                                                                               40.0
                          1,500                                                                               30.0
                          1,000                                                                               20.0
                            500                                                                               10.0
                              0                                                                               0.0




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                                                                     * FTTH includes, FTTB, FTTC and FTTH etc.
Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)


ITU Workshop : The Future of Voice, 15-16 Jan. 2007         - 15 -    FTTH Council Asia-Pacific Proprietary
Broadband Subscribers – Forecast (12 Regions)

                                Broadband Subscribers Forecast (APAC, 12 Regions)
                      140,000
                                                                                                                 FTTH
                      120,000                                                               26M
                                                                                                                 Cable Modem / etc
                                                                       23M
                      100,000
  Subscribers (000)




                                                                                            16M                  DSL
                                                      20M
                       80,000                                          15M
                                   18M
                                                      13M
                       60,000      12M
                                                                                            88M
                                                                       78M
                       40,000                         67M
                                   57M
                       20,000

                           0
                                   2006               2007             2008                 2009
                                                             Year
Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)


ITU Workshop : The Future of Voice, 15-16 Jan. 2007           - 16 -          FTTH Council Asia-Pacific Proprietary
  FTTH Driving Factors

   •     Government Policies and Influence
           China : 5-year plan                                                                                :
           Korea : IT839 and Emblem                                          Accumulated sales amount
           Taiwan : High-Tech Service Island
           Japan : Unbundling                                                                                         Accumulated costs
   •     Competition
           Multiple FTTH service providers in Japan
                                                                             0           1        2       3           4     5      Year
   •     New Services




                                                                           Capex
                                                                                                                  -
           Video/Image-based BW eaters
                                                                                                              Depreciation Costs
           Personalization
                                                                                                              Opex & IncrementalCapex
   •     Housing and Population Density
           Apartment houses and Condominium                                   Cash-flow economy impact on
           Smaller Houses
           MDU in China : > 85 %
                                                                                 long-term investment
           Back to Tokyo downtown phenomena

   •     Access Loop Network
           Asia loop length average is 2-2.5 km, vs. 3.5 to 4 km in U.S.

   •     Cultural Issues
           Speed is a key in Korea
           Status Symbol in Japan


ITU Workshop : The Future of Voice, 15-16 Jan. 2007          - 17 -                FTTH Council Asia-Pacific Proprietary
Analysis on FTTH Market in Japan

                 Government Policies and Initiative
                                e-Japan & u-Japan
                                Unbundling but one-bill payment
                 Highly competitive marketplace
                                “leapfrog” competing technology for high-speed internet access
                                NTT market share in metropolitan areas is about 50 %
                 Ethernet-only services over B&GE-PON up to 100 Mb/s
                                High-speed internet access focus at the beginning
                                Now VoIP service is available
                 Non-hardened units deployed inside the home
                                For residential house and condominium
                                Simple systems based on engineering prices
                 High speed access is a “status symbol”


ITU Workshop : The Future of Voice, 15-16 Jan. 2007   - 18 -      FTTH Council Asia-Pacific Proprietary
Summary

            FTTH Council Asia-Pacific is FTTH industry association
                 based on NPO

            FTTH is virtual transportation to bring Kizuna (cyber-world)
                  respect to culture & history needed

            Asia-Pacific is “See The Light”

            Not only industry promotion but also governmental one is
                   necessary




ITU Workshop : The Future of Voice, 15-16 Jan. 2007   - 19 -   FTTH Council Asia-Pacific Proprietary

								
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