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“See The Light” is FTTH market in Asia-Pacific
< What you learn from AP and what you expect from it. >
Shoichi Hanatani
President
FTTH Council Asia-Pacific
( Sr. Director, Hitachi Communication Technologies )
shoichi.hanatani.he@hitachi.com
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -1- FTTH Council Asia-Pacific Proprietary
Outline
What is FTTH Council Asia-Pacific
Kizuna : What FTTH brings
“See The Light “ : Asia-Pacific
Market Study & global FTTH definitions
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -2- FTTH Council Asia-Pacific Proprietary
Our Role and Overview
International Industry Association :
Non-Profit Organization Registered to Singapore, March 2005
Voluntary Board of Directors
Mission :
To educate, promote and accelerate
FTTH and the resulting
quality-of-life enhancements.
http://www.ftthcouncilap.org
Objectives :
Supply a consistent and accurate view of FTTH
Promote FTTH market development
Be recognized by the industry as the FTTH resource
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -3- FTTH Council Asia-Pacific Proprietary
Our Intercontinental SYSTER Organizations
60+ Members
135+ Members
40+ Members
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -4- FTTH Council Asia-Pacific Proprietary
Differences among THREE bodies
FTTH Council North-America : 135 members
2/3rd : equipment vendors
1/3rd : service providers
Region coverage : U.S.A. Canada & Mexico
FTTH Council Europe : ~ 60 members
No member from service provides
Region coverage : 25 EU-Members, Swizerland & Norway
FTTH Council Asia-Pacific : > 40 members
2 members from service provides
Region coverage : equal to “World Cup” AP region
Need to respect “Culture” & “History”
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -5- FTTH Council Asia-Pacific Proprietary
Outline
What is FTTH Council Asia-Pacific
Kizuna : What FTTH brings
“See The Light “ : Asia-Pacific
Market Study & global FTTH definitions
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -6- FTTH Council Asia-Pacific Proprietary
絆 : KIZUNA a “newly connected” Cyber World
絆 ： More than partnership, more than friendship and more than family-ship
IP-based Broadband Access brings a Cyber World
FTTH : Virtual (cyber ) transportation
and complementary with physical transportation
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -7- FTTH Council Asia-Pacific Proprietary
Business Model Change from 4P to 4R
Products/Services
Consumers Sales/Marketing Vendors
Money
Concept
Product Brand
4P Check Package
Target Price 4P
Promotion
Adjustment
Place (Logistics)
Relationship
Target Broadband Retrenchment 4R
Relevancy
Rewards
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -8- FTTH Council Asia-Pacific Proprietary
FTTH C-AP support another “KIZUNA”
• Network Operators need a set of
“solution” to migrate to fully IP-based
broadband access networks.
• FTTH C-AP is a physical space
( Kizuna ) where everyone gets
together to share, learn and discuss.
www.ftthcouncilap.org
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 -9- FTTH Council Asia-Pacific Proprietary
Outline
What is FTTH Council Asia-Pacific
Kizuna : What FTTH brings
“See The Light “ : Asia-Pacific
Market Study & global FTTH definitions
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 10 - FTTH Council Asia-Pacific Proprietary
“See The Light”
“See The Light” : Asia-Pacific is unique and dynamic
• Market Leaders : “lighthouses on the coast”
– Japan
• More than 6M FTTH subscribers
– Korea
• Extremely high broadband penetration and FTTB
– Hong Kong
• Potential and Rising Market : “bright future”
– China
– India
– South-East Asian Countries
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 11 - FTTH Council Asia-Pacific Proprietary
AP is a BB & FTTH market leader
70,000
North America
60,000 Latin America
Europe
50,000
Subscribers (000)
Mid-East & Africa North America
40,000 Asia Pacific
4%
EMEA
30,000 Asia-Pacific 14%
20,000 82%
10,000
0
Y2005
Broadband subscriber by region FTTH Subscriber @1Q05
Source : Ovum-RHK
Market Status
4.0%
North America
Latin America
17.2%
Europe
42.8%
Mid-East Africa 33.3%
Asia Pacific
2.7%
Source: Ovum-RHK
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 12 - FTTH Council Asia-Pacific Proprietary
Outline
What is FTTH Council Asia-Pacific
Kizuna : What FTTH brings
“See The Light “ : Asia-Pacific
Market Study & global FTTH definitions
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 13 - FTTH Council Asia-Pacific Proprietary
Broadband Household Penetration Rate (APAC)
Broadband subscriber and household penetration rate in APAC (Y2005)
35,000 100.0
90.0
Household Penetration (%)
30,000
80.0
Subscribers (000)
25,000 70.0
20,000 60.0
50.0
15,000 40.0
10,000 30.0
20.0
5,000
10.0
0 0.0
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Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 14 - FTTH Council Asia-Pacific Proprietary
FTTH Subscribers (APAC)
FTTHsubscriber and FTTH percentage in APAC (Y2005)
5,000 100.0
4,500 90.0
4,000 80.0
Subscribers (000)
Percentage (%)
3,500 70.0
3,000 60.0
2,500 50.0
2,000 40.0
1,500 30.0
1,000 20.0
500 10.0
0 0.0
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* FTTH includes, FTTB, FTTC and FTTH etc.
Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 15 - FTTH Council Asia-Pacific Proprietary
Broadband Subscribers – Forecast (12 Regions)
Broadband Subscribers Forecast (APAC, 12 Regions)
140,000
FTTH
120,000 26M
Cable Modem / etc
23M
100,000
Subscribers (000)
16M DSL
20M
80,000 15M
18M
13M
60,000 12M
88M
78M
40,000 67M
57M
20,000
0
2006 2007 2008 2009
Year
Source: Ovum-RHK / FTTH Council Asia-Pacific (Joint work)
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 16 - FTTH Council Asia-Pacific Proprietary
FTTH Driving Factors
• Government Policies and Influence
China : 5-year plan ：
Korea : IT839 and Emblem Accumulated sales amount
Taiwan : High-Tech Service Island
Japan : Unbundling Accumulated costs
• Competition
Multiple FTTH service providers in Japan
0 1 2 3 4 5 Year
• New Services
Capex
-
Video/Image-based BW eaters
Depreciation Costs
Personalization
Opex & IncrementalCapex
• Housing and Population Density
Apartment houses and Condominium Cash-flow economy impact on
Smaller Houses
MDU in China : > 85 %
long-term investment
Back to Tokyo downtown phenomena
• Access Loop Network
Asia loop length average is 2-2.5 km, vs. 3.5 to 4 km in U.S.
• Cultural Issues
Speed is a key in Korea
Status Symbol in Japan
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 17 - FTTH Council Asia-Pacific Proprietary
Analysis on FTTH Market in Japan
Government Policies and Initiative
e-Japan & u-Japan
Unbundling but one-bill payment
Highly competitive marketplace
“leapfrog” competing technology for high-speed internet access
NTT market share in metropolitan areas is about 50 %
Ethernet-only services over B&GE-PON up to 100 Mb/s
High-speed internet access focus at the beginning
Now VoIP service is available
Non-hardened units deployed inside the home
For residential house and condominium
Simple systems based on engineering prices
High speed access is a “status symbol”
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 18 - FTTH Council Asia-Pacific Proprietary
Summary
FTTH Council Asia-Pacific is FTTH industry association
based on NPO
FTTH is virtual transportation to bring Kizuna (cyber-world)
respect to culture & history needed
Asia-Pacific is “See The Light”
Not only industry promotion but also governmental one is
necessary
ITU Workshop : The Future of Voice, 15-16 Jan. 2007 - 19 - FTTH Council Asia-Pacific Proprietary
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