Goal of this Initiative

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					  2008 Partners
  Active Members
    Bike Works

  City of Orlando

    City Teenz

Concord – Arlington
  Neighborhood
   Association          June 23, 2008
  Florida Bicycle       The Blue Foundation for a Healthy Florida
   Association
                        Attention: Michael S. Hutton, Ph.D.
      Florida           4800 Deerwood Campus Parkway, DC3-4
   Freewheelers         Jacksonville, FL 32246
  Florida Hospital      Dear Dr. Hutton,
  Florida Nurses
   Association                  On behalf of Get Active Orlando I am please to submit this application for
                        a grant in the amount of $100,000 from The Blue Foundation to work in the
  Johnson’s Diner       Parramore Heritage District by offering resources, influencing policies, shaping
                        the physical environment, and creating programs to benefit youth and families as
MetroPlan Orlando
                        indicated in this proposal. We are grateful for your invitation and welcome the
   Nap Ford             opportunity to join you and other selected organizations to Embrace a Healthy
Community School        Florida.
 Orange County                 Funding will allow Get Active Orlando to work toward its vision, a
Health Department
                        community where active living choices are easy choices. Healthy habits
     Orlando            developed during childhood will last a lifetime, preventing childhood and adult
   Neighborhood         obesity. Your support will enable Get Active Orlando to positively impact our
   Improvement          community through the physical environment and changing behavior for long
    Corporation         term impact.
 Orlando Regional
Health Care System                Should you have questions about the proposal or require additional
                        information do not hesitate to contact me by telephone at 407.246.2120 or email,
   Rippe Health         dean.grandin@cityoforlando.net. Our project coordinator, Jill Leslie,
Assessment Center       jill.leslie@live.com is also available to answer questions.
University of Central
 Florida College of     Sincerely,
      Nursing

Advising Members
  Central Florida       Dean Grandin
     YMCA               Project Director
   Harry P. Leu
    Gardens             DG/jl

  Orlando Magic

Winter Park Health                             400 SOUTH ORANGE AVENUE ORLANDO, FL 32801
   Foundation                   PHONE (321) 303-4064 FAX (407) 246-2895 EMAIL INFO@GETACTIVEORLANDO.COM
                                                      WWW.GETACTIVEORLANDO.COM
EMBRACE A HEALTHY FLORIDA




         June 25, 2008

         Submitted by:




                            1
Description of Organization

Get Active Orlando, is a visionary partnership serving Orlando by inspiring the community to
make active and healthy lifestyle changes. Presently, Get Active Orlando is comprised of more
than 17 organizations. Get Active Orlando partners are selected for their expertise, diverse
perspectives, and focus on active living. Partner organizations include public health agencies,
hospitals, bicycle clubs and shops, neighborhood associations, community organizations, a
university, and City government. Together, this diverse group forms a broad-based partnership
that represents organizations with a strong presence in the City of Orlando with the ability to
influence active living efforts.

Get Active Orlando is part of a national initiative, Active Living by Design, funded by the
Robert Wood Johnson Foundation. As one of only 25 community partnerships chosen to
participate in this initiative, Get Active Orlando works to establish innovative approaches to
increase physical activity through community design, public policies, programs and
communication strategies. Get Active Orlando supports appropriate lifestyle behavior changes to
achieve these objectives. It develops and implements activities that (a) create an environment
conducive of physical activity, (b) provide education, and (c) promote opportunities for physical
activity. Consistent with the World Health Organization’s definition of health— a state of
complete physical, mental, and social well-being and not merely the absence of disease or
infirmity.1 Get Active Orlando encourages an activity centered, rather than weight centered
approach. Our overarching goal is to lead the community to engage in at least 30 minutes of
physical activity daily. This approach shifts the emphasis to living actively, and eating in
normal, healthful ways.

Community Need

The Parramore Heritage District is a 1.4 square mile neighborhood adjacent to the heart of
Downtown Orlando. Once the center of the African American community, the vitality of the
neighborhood has been declining over time as a result of several factors. Low home ownership,
crime, the lack of a neighborhood school, the scattering of commercial and industrial uses
adjacent to residential uses, a lack of public open spaces and active parks, and the severing of the
community from major highways have contributed to the flight of residents from this previously
solid community.

The neighborhood’s median household income, $13,613, is less than half the $35,732 earned by
Orlando households, and far below 250% of the Federal Poverty Level. The population declined
by 50% in the past four decades, leaving only 7,347 residents by the year 2000. Nearly one-third
of the community is children (2,066 children), with seventy-three percent living in poverty.
They reside in a community with the City’s highest rate of reported child abuse and neglect, a
juvenile arrest rate two and one half times that of the surrounding community, and poor
maternal-child health indicators. See Attachment 5: Overview of Child Wellbeing

These disparities have far reaching implications for many facets of life, including childhood
obesity. Rates of childhood obesity among the general population are alarmingly high, but they
1
    World Health Organization. Basic Documents. 39th ed. Geneva :WHO; 1992 .


                                                                                                   1
are higher still in minority and low-income communities. Low-income and minority children
watch more television than white, non-poor children and are potentially exposed to more
commercials advertising high-calorie, low-nutrient food during an average hour of TV
programming. Additionally, several aspects of the home environment—television viewing and
parental behaviors—contribute to childhood obesity but may be amenable to change through
targeted intervention. Programmatic Response: Education programs for parents and
children, focusing on the importance of physical activity is critical.

Unhealthy lifestyles – including sedentary lifestyle, poor diet and substance abuse – adopted at a
young age are likely to persist into adulthood. On the other hand, healthy habits developed
during childhood will last a lifetime. Patterns of physical activity acquired during childhood and
adolescence are more likely to be maintained throughout life, thus providing the basis for active
and healthy life. Programmatic Response: It is critical youth have the opportunity to
participate in regular physical exercise and learn healthy habits.

Beyond these core issues, quality of life for children in Parramore is further impacted by the
physical environment. Participants at the Downtown Summit in February 1999 identified the
lack of parks and open space in Parramore as a major issue. When compared to other downtown
neighborhoods, the area lacks parks and community gathering places. For Parramore Heritage to
become a livable, sustainable neighborhood, additional green space needs to be introduced into
the residential neighborhoods. Programmatic Response: A community garden will provide
green space, physical activity, intergenerational connection, educational opportunity, and
source of healthy, nutritious food.

Improvements to the transportation system focus on connecting the Parramore community to the
rest of downtown and creating a balance between automobiles and alternative travel modes such
as transit, bicycles and pedestrians is critical. Moreover, a nationally representative study from
the University of Virginia found 20% of minority children, twice the rate of white children,
either walk or bicycle to school. Students from families making less than $30,000 annually
walked twice as much as those from families making more than $60,000 per year. These results
indicate that children in low-income, minority communities are more likely to bike or walk to
school. Programmatic Response: Children must be encouraged to bicycle as a means for
transportation and recreation. Bicycle safety education is critical to accident prevention.

Residents across racial groups and income levels supported the addition of sidewalks,
crosswalks and street lights; and zoning emphasizing mixed land use so local grocery stores and
parks are close to homes. Residents’ concerns for safety and neighborhood design features
suggest an enthusiasm for walkable neighborhoods that encourage physical activity.
Programmatic Response: Sidewalks and crosswalks enable safer pedestrian traffic and a
convenient way to exercise.

Get Active Orlando will strengthen and mobilize public-private partnerships to collaborate on
active living and obesity prevention efforts. Particular attention will be devoted to building
partnerships as part of a social marketing campaign that focuses on motivating youth and
families to increase their physical activity, decrease time in front of computer and television
screens, eat more fruits and vegetables, and cut down on sodas and sweetened juice drinks.



                                                                                                  2
Programmatic Response: Awareness efforts educate residents on key active living and
healthy eating issues, enabling community betterment.

Ultimately, winning the fight against childhood obesity in this community, and minority and
low-income communities like it, depends on the will to change the social and physical
environments in which these communities exist.

Proven Effectiveness

During the first four and one half years, the partnership has taken action on many priorities and
has achieved success in its goal of creating a healthy, active Orlando. A sampling of major
accomplishments and impacts are listed below.

• Generous funding and in-kind support has been received by the partnership for administration,
program supplies (pedometers, golf equipment, bicycles, bicycle locks and lights, garden
supplies), classes and fitness memberships. The value of total contributed support, including
grants, exceeds $350,000.

• By implementing a social marketing campaign aimed at seniors, families, and low income
individuals, Get Active Orlando increased awareness and knowledge of active living issues
throughout the community.

• Get Active Orlando launched new programs promoting physical activity. Investments in
Parramore Kidz Zone, City Teenz, and with the Health Department have inspired residents to
become more physically active through bicycle recycling, senior walking, jump rope, biking, and
dance programs. For example, the July 2007 Ride for Pride attracted over 100 children and the
bike give away program equipped 50 youth and adults with recycled bicycles, helmets, lights,
and locks. Bicycle safety education was also provided to youth in Parramore, the community
with the highest bicycle collision rate in Orlando2.

• Get Active Orlando is designated as the Active Living Advisory Committee serving as the
entity responsible for advising the Mayor on all active living issues affecting the City of Orlando.
Areas of influence include public policy, urban design, communication strategies, capital
projects and areas pertaining to the encouragement of active living.

• Recommendations from Get Active Orlando’s Pedestrian Level of Service (PLOS) and Bicycle
Level of Service (BLOS) assessments were used as a basis for the Downtown Transportation
Plan.

• Get Active Orlando representatives attend design charrettes for path, trail, and park
development to insure active living principles are considered in all City of Orlando projects.
Additionally, an active living design standards checklist accompanies all development project
applications to encourage incorporation of active living principles.



2
    Florida Bicycle Association, Annual Report, 2007.


                                                                                                    3
Through these and other accomplishments, Get Active Orlando has developed a breadth of
knowledge and expertise, advancing the activity level and quality of life for those in our
community.

Description of Project

One of our most important goals is to reduce health disparities by lowering community barriers
to routine physical activity and by promoting active living among youth and families. Low-
income families in Parramore confront difficult social and environmental barriers to physical
activity and have less means to overcome them than other income groups. By making
recreational opportunities and facilities more accessible Parramore residents will find that
routine, moderate physical activity is safe, convenient, affordable and practical.

Get Active Orlando anticipates serving 400 children and their families through the program,
approximately 600 unduplicated participants throughout the grant period. The Parramore
community is primarily African American and the poverty rate exceeds state and national
averages3. We expect the children served to come from families that closely mirror this
community profile.

In an effort to meet the needs of the Parramore Heritage District, Get Active Orlando will use a
variety of approaches to address the issues. Dietary practices will be addressed through nutrition
education, a community garden, and a cooking class. Exercise is incorporated through after
school programming, the bicycle club, community bicycle event, and the community garden.
Parenting practices are included through education and awareness efforts. The physical
environment will be impacted by the community garden, signage, improvement of sidewalks and
crosswalks, and through the bicycle plan. Community advocacy regarding practices and policies
is included as an added element through expansion of the partnership to insure coordinated, long
term community mobilization.

Further, Get Active Orlando embraces the Search Institute’s 40 Developmental Assets
framework. Developmental assets from all seven asset categories are incorporated into Get
Active Orlando programs, such as access to caring adults and neighborhood, enjoyable activities,
and safe places.

It is important to note Get Active Orlando has been awarded an additional grant from the Robert
Wood Johnson Foundation to focus exclusively on sustainability and institutionalization. These
issues are of critical important to the partnership, however, since they are not included in this
proposal. Get Active Orlando will gladly share the successful grant application upon request.

The proposal includes several approaches, including Targeting Interventions with At-risk
Communities, Increasing Access to Healthy Foods, Promoting Changes in Parenting and
Families, Promoting Changes in the Built Environment, and Marketing and Advertising
Practices. The following chart identifies project goals, objectives, outcomes, indicators and
projected timeframes.


3
    United States Census, 2000.


                                                                                                 4
       Objectives                  Activities                 Outcomes                   Indicators                 Timeframes
GOAL 1: Positively impact physical activity and health.
Increase physical activity. Coordinate a bicycle club Physical activity is        Participation in physical   After school program
                            for youth                 incorporated into daily     activity programs           implementation within 1
                                                      life.                                                   month of award. 4
                            Host a community bicycle                              Number of hours             sessions annually, weekly
                            event                                                                             program.
                                                                                  Demonstration of active
                           Create and maintain a                                  living                      Bicycle club
                           Community Garden                                                                   implementation within 9
                                                                                  Data source: Program        months of award. Weekly
                           Active after school                                    records, observation        program.
                           programming
                                                                                                              Community bicycle event
                                                                                                              held annually in the fall.

                                                                                                              Community Garden
                                                                                                              implemented within 6
                                                                                                              months of award.

                                                                                                              Indicators measured on an
                                                                                                              ongoing basis.
GOAL 2: Increase safe access to parks, trails, and greenways and functional amenities.
Improve bicycle and      Develop signage               Access to recreational and Participation in safety     Signage developed within
pedestrian safety.                                     functional amenities is    programs                    3 months of award.
                         Conduct safety awareness safe.
                         programs                                                 Data source: Observation,   Safety awareness program
                                                                                  program records, and city   held 2 times annually, fall
                         Assess sidewalks,                                        records                     and spring.
                         crosswalks and
                         connectivity with                                                                    Assessment conducted
                         recommendations for                                                                  within 4 months of award.
                         improvement.
                                                                                                              Indicators measured
                                                                                                              quarterly.


                                                                                                                                            5
       Objectives                     Activities                 Outcomes                     Indicators                 Timeframes

Increase access to            Implementation of the       Access to recreational and   Utilization of recreation   Indicators measured
recreational and functional   bicycle plan, focusing on   functional amenities is      amenities                   quarterly.
amenities.                    bicycle parking.            convenient.
                                                                                       Connectivity
                                                                                       improvements

                                                                                       Data source: Observation,
                                                                                       program records, and city
                                                                                       records

Goal 3: Raise awareness of active living, change behaviors and create social change.
Increase awareness of the  Disseminate active living   Community is                Demonstration of                Social marketing
benefits and methods of    messages in the targeted    knowledgeable of methods knowledge                          campaign launched within
physical activity.         community                   and benefits of active      Number of messages/             2 months.
                                                       living.                     meetings/ events in the
                           Health education to                                     community                       Health education on a
                           program youth participants Active lifestyle is adopted.                                 quarterly basis.
                           and their families                                      Data source: Episodes of
                                                       Coordinated community       outreach, program records       Indicators measured on an
                           Convene partnership to      response.                                                   ongoing basis.
                           focus on issues.
Goal 4: Raise awareness of healthy eating, change behaviors and create social change.
Improve awareness of       Coordinate healthy          Overall health is improved Demonstration of                 Cooking class
healthy eating/ healthy    cooking class               and disease risk reduced.   knowledge                       implemented within 9
eating issues.                                                                                                     months of award, 4
                           Create and maintain a       Healthy foods comprise      Number of messages/             sessions annually, held
                           Community Garden            the majority of the diet.   meetings/ events in the         weekly.
                                                                                   community,
                           Nutrition education to      Coordinated community                                       Nutrition education on a
                           program youth               response.                                                   quarterly basis.
                           participants and their                                  Data source: Episodes of
                           families                                                outreach, program records       Indicators measured on an
                                                                                                                   ongoing basis.

                                                                                                                                               6
Partners

Get Active Orlando partner organizations play a pivotal role implementing programs and
activities. Partners provide in kind labor and supplies to Get Active Orlando to undertake the
outlined activities. Each partner focus on specific projects while guiding the overall operations
of the partnership. For example:

• The City of Orlando is the lead agency and provides fiscal and administrative support. The
City of Orlando executes all contracts, including that of the project coordinator. Additionally,
the City of Orlando will be instrumental in the assessment of sidewalks, crosswalks,
connectivity, and the implementation of the Bicycle plan.

• Healthcare representatives from Florida Hospital, Orlando Health, and the Orange County
Health Department will provide guidance addressing health issues common in the target
population, education programs, and suggest physical projects and policy to enable the pursuit of
active lifestyles.

• Parramore Kid Zone will work with Get Active Orlando to provide after school programming
for youth, such as the double dutch team and community bike ride. Additional programming for
youth will be arranged based on interest.

• Metro Plan Orlando will provide consultation to improve programs, projects, and policies with
an emphasis on the physical environment, bicycle transportation and education.

• The Florida Bicycle Association will have a leadership role coordinating the community bike
ride and bicycle club.

• The Florida Nurses Association will assist with communications and awareness efforts, and
volunteer recruitment.

• The University of Central Florida (UCF) College of Nursing will work toward organizational
sustainability and institutionalization of programs and policy. The College of Nursing will also
focus on assessment and evaluation. Support from UCF will also allow for reduced rate planning
consultation through the Institute for Government and the ability to utilize the UCF Capacity
Building Institute.

• The Florida Freewheelers will repair bicycles for distribution to youth and adults, and will
participate as leaders in the bicycle club.

• Additional partners participate in an advisory capacity and with implementation of activities
on a regular basis.




                                                                                                    7
Project Support

Since Get Active Orlando’s inception, The Robert Wood Johnson Foundation has been our
primary funder. We have recently received additional funding to ensure the long term viability
of the partnership, institutionalize the programmatic work of Get Active Orlando, and modify
planning and design policies to include active living principles that will continue for an
additional 18 months, beginning November 1, 2008. If awarded, funds from the Blue Foundation
will be used exclusively in the Parramore Heritage District.

Get Active Orlando respectfully requests a grant in the amount of $100,000 from The Blue
Foundation to continue its work in the Parramore Heritage District by offering resources,
influencing policies, shaping the physical environment, and creating programs to benefit youth
and families as indicated in this proposal. We are grateful for your invitation and welcome the
opportunity to join you and other selected organizations to Embrace a Healthy Florida.




                                                                                                  8
Budget

                                         Year 1                    Year 2
                                 Blue Foundation Request   Blue Foundation Request
A. Salaries and Wages
Project Director                 $                -        $                -
Project Coordinator              $           24,960        $           24,960
Administrative Assistant         $                -        $                -
Personnel Total                  $           24,960        $           24,960


B. Occupancy & Utilities                 Year 1                    Year 2
Cell phone                       $            1,800        $            1,800
Occupancy & Utilities Total      $            1,800        $            1,800

C. Marketing & Outreach                  Year 1                    Year 2
Brochures                        $            1,000        $                -
Posters 100 @ $5.00              $              500        $              500
Promotional Items                $            2,000        $            2,000
Website $3,000 flat rate         $                -        $            3,000
Marketing & Outreach Total       $            3,500        $            5,500

D. Contracted Services                   Year 1                    Year 2
Speakers/Instructors Educators   $            1,600        $            1,600
Dance/Double Dutch Instructor    $            4,000        $            4,000
Total Contracted Services        $            5,600        $            5,600

E. Program Supplies                      Year 1                    Year 2
Bicycle Racks/Installation       $           10,500        $                -
Bicycle Repair - supplies        $            1,500        $            1,500
Sidewalk/crosswalk repair        $            7,730
Signage                          $            1,050        $                -
Garden equipment                 $            4,000        $                -
Total Program Supplies           $           24,780        $            1,500

Total Project Cost                   $          60,640         $          39,360
TOTAL REQUEST                                              $            100,000




                                                                                   9
Budget Narrative

A. Salaries and Wages: The project coordinator will provide oversight of all grant activities.
The project coordinator dedicates a total of 32 hours per week to Get Active Orlando. Presently,
the position is fully funded by the Robert Wood Johnson Foundation. However salary support
will be reduced to 16 hours per week as of November 2008. Requested salary support from the
Blue Foundation will enable the coordinator to continue to serve the partnership at the current
level throughout the grant period. $30 per hour X 16 hours per week x 52 weeks: $24,960 years
1 and 2

B. Occupancy & Utilities: Cell phone and electronic communication is critical to the effective
functioning of the partnership, especially in light of the limited staff support and dependence on
partner and volunteer participation. The project coordinator works from a home based office and
a cell phone is the primary telephone for the partnership. The monthly rate is based on common
service plans for voice and internet capabilities, and represents 50% of the expected monthly
cost. $150 per month x 12 month = $1,800 years 1 and 2.

C. Marketing & Outreach: Brochures and posters will be used for community outreach and
information, program promotion, and dissemination of positive messages. Promotional items
will be used as program incentives and to promote active living messages. The website
(designed and hosted in kind during year 1), will be used for outreach and program information,
as well as a resource for active living and healthy eating information.
        Brochures: Full color promotional/ /informational use 5,000 @ $.50 = $1,000 year 1
        Posters: Full Color Health, Activity, Nutrition Posters 100 @ $5.00 = $500 years 1 and 2
        Promotional Items: Bike locks, reflectors, lights = $2,000 years 1 and 2
        Web Site: Maintenance, statistics, domain – hosting = $3,000 year 2

D. Contracted Services: A qualified trainer will provide health and nutrition education to youth
and their families on a quarterly basis. Sessions will be tailored to meet the needs and interests
of participants. Walking coach will lead program two days per week. Youth dance and double
dutch (jump rope) classes will be offered twice weekly after school.
        Quarterly 1-hour presentations on health and nutrition; 8 @ $200 per hour =
        $1600 year 1/$800 year 2
        Two, 2-hour classes per week, 40 weeks per year @ $25 per hour (160 hours) = $4,000
        years 1 and 2

E. Program Supplies: 90 bicycle racks will be purchased and installed adjacent to logical
destinations facilitating recreation and transportation. Bicycle repair supplies are needed to
renovate bicycles for youth use and distribution at the bicycle club. Sidewalk and crosswalk
repair/improvement will be completed on highest priority locations, identified through
assessment. Signage will indicate mileage on common paths/trails, suggest fitness activities,
identify the garden and outline rules.
        Bicycle racks: 90 bicycle racks x $100 each + installation = $10,500 year 1
        Bicycle repair supplies = $1,500 years 1 and 2
        Sidewalk/crosswalk repair = $7,730 year 1
        Signage: Mileage, Fitness Markers, Garden, Bike = $1,050 year 1
        Garden Supplies: Tools, timbers, hoses, seedlings = $4,000 year 1
                                                                                                 10
ATTACHMENTS:

1:   501 c 3 documentation – Proof of Government Status
2:   2008 Board of Partners Roster
3:   Major Donors
4:   Overview of Child Wellbeing
5:   Letters of Agreement




                                                          11
                 ATTACHMENT 1:
Proof of tax exempt status – government organization




                                                       12
                                   ATTACHMENT 2:
                              2008 Board of Partners Roster


Lyndy Moore                       Audrey Alexander
Bike Works                        Orange County Health Department

Dean Grandin                      Robert Ansely
City of Orlando                   Orlando Neighborhood Improvement Corp.

Malisa Mccreedy                   Tiffany Wieder
City of Orlando                   Orlando Health

Toni Shinn                        Amy Stachnic
City Teenz                        Rippe Health Assessment Center

Bridget Monroe                    Dr. Karen Dennis
Concord – Arlington               University of Central Florida
Neighborhood Association          College of Nursing

Laura Hallam                      Robert Bowden
Florida Bicycle Association       Harry P. Leu Gardens

Robert James                      Dr. Toni Moody
Florida Freewheelers              Pediatrician

Julia Hartwell                    Ivan Moody
Florida Hospital                  Health Masters Club

Leah Nash
Florida Nurses Association

Clarence Taylor
Johnson’s Diner

Mighk Wilson
MetroPlan Orlando

Dr. Porter-Smith
Nap Ford Community School


                          400 SOUTH ORANGE AVENUE ORLANDO, FL 32801
                       PHONE (321) 303-4064 FAX (407) 246-2895 EMAIL
                                  INFO@GETACTIVEORLANDO.COM
                                 WWW.GETACTIVEORLANDO.COM
                                                                           13
                                        ATTACHMENT 3:
                                           Major Donors


Robert Wood Johnson Foundation
       $250,000 2003 – 2008
       $30,000 - 2003
       $45,000 – 2008

City of Orlando
        $30,000 per year, 2003 - 2008

Track Shack Foundation
       $9,000 2003 - 2004

Orange County Health Department
      $2,500 2003

Florida Planning and Zoning Association
       Bicycle Locks
       $1,000 2008

Epilepsy Foundation
       Bicycle Helmets
       $1,000 2003 - 2008

Children’s Safety Village
       Bicycle Helmets
       $1,000 2003 – 2008

Florida Freewheelers
       $1,000 2003 - 2008

Volunteer Labor
      Estimated 30 hours per week x 52 hours per week x $18 per hour = $28,080 2003 - 2008




                               400 SOUTH ORANGE AVENUE ORLANDO, FL 32801
                            PHONE (321) 303-4064 FAX (407) 246-2895 EMAIL
                                       INFO@GETACTIVEORLANDO.COM
                                      WWW.GETACTIVEORLANDO.COM
                                                                                        14
                                   ATTACHMENT 4:
                               Parramore Heritage District
                               Overview of Child Wellbeing

Indicator of child well-being                            Parramore Area Orlando Area
Number of children from birth to age 18                       2,066        40,964
Median annual household income                               $13,613      $35,732
Percent on children in poverty                                73%           28%
Percent of adults over age 25                                 47%           18%
without a high school diploma or GED
Teen births (per 1,000)                                       126               22
Juvenile arrests (per 1,000 children)                         156               61
Percent of children living in single parent households        84%              49%
Child abuse and neglect reports (per 1,000 children)          302               52




                                                                    LEGEND
                                                                    Source: 2000 Census

                                                                          Less than 25
                                                                          children per block

                                                                          25 – 75
                                                                          children per block

                                                                          More then 100
                                                                          children per block

                                                                          No child population

                                                                          Parramore Heritage
                                                                          Boundary




                                                                                          15
                                      ATTACHMENT 5:
                                    Letters of Agreement 5.1




                                                                              College of
                                                                              Nursing
The Blue Foundation for a Healthy Florida                                     June 10, 2008
Attention: Michael S. Hutton, Ph.D.
4800 Deerwood Campus Parkway, DC3-4
Jacksonville, FL 32246

Dear Dr. Hutton,

I am delighted to write this enthusiastic letter of support for the mission, goals, and work of the
Get Active Orlando project. I have been a committed partner of Get Active Orlando since its
inception. A great factor in our success through the years has been the multi-disciplinary /
multi-organization partnerships we’ve created. From disciplines and personal interests such as
planning, transportation, bicycling, walking, gardening, community relations, policy, public
health, health promotion, nursing, homeowners’ associations, affordable housing, small-
business, and more, we’ve garnered a strong team through targeted outreach and enthusiastic
belief in our mission and goals.

Our tremendous success in developing our partnership will propel our success in moving
forward with the walking and bicycling programs that we’ve pilot-tested. One of my most
significant contributions to Get Active Orlando has been – and will be – the focus on the
systematic data collection that is needed to evaluate the short- and long-term outcomes of our
work. Moreover, another one of my greatest contributions will be the sustainability and
institutionalization of the physical activity programs in our focal areas. Early on, even as we
were in the midst of project development, I advocated for the future involvement of civic groups
who eventually might adopt our work as one of their community service components. As we
proceed, I believe that Get Active Orlando will make sustainability a reality. In addition, the
support that I bring from UCF will facilitate linkages with the UCF Institute of Government and
the UCF Capacity Building Institute.

However, all of these goals and objectives necessitate financial support. I am positive that Blue
Cross / Blue Shield funding will enable us to focus directly on sustaining our dynamic
partnerships and influencing policies that will make physical activity an inherent aspect of daily
life among the communities and the individuals we serve.


Sincerely,




Karen E. Dennis, PhD, RN, FAAN
Professor

                                                                                                 16
  ATTACHMENT 5:
Letters of Agreement 5.2




                           17
  ATTACHMENT 5:
Letters of Agreement 5.3




                           18
                                   ATTACHMENT 5:
                                 Letters of Agreement 5.4




June 23, 2008

The Blue Foundation for a Healthy Florida
Attention: Michael S. Hutton, Ph.D.
4800 Deerwood Campus Parkway, DC3-4
Jacksonville, FL 32246

Re: Letter of Agreement

Dear Dr. Hutton,

         The purpose of this letter is to express the support of the Orange County
Health Department of the Get Active Orlando initiative. In its efforts to promote active
living – through physical design, policy, promotions, and programs – Get Active
Orlando is truly making a difference for Orlando citizens, both today and in the future.

        The Orange County Health Department will provide guidance addressing health
issues common in the target population, education programs, and suggest physical
projects and policy to enable the pursuit of active lifestyles. Additionally, Audrey
Alexander, Healthy People Healthy Community Coordinator will sit on the Get Active
Orlando advisory committee and partnership and be active in both ideas to move the
partnership forward as well as action items.

        As a public health agency we understand the important role that Get Active
Orlando plays in the fight against childhood obesity and physical inactivity. As leaders
and members of the community, it is our responsibility to make changes in our
environment, policy and mindsets to cultivate a cooperative spirit that supports active
living principles.

       The Orange County Health Department strongly supports the work of Get
Active Orlando. If you have any questions I may be reached at 407.858.1457.

Sincerely,




                                                                                           19
                                   1414 Kuhl Ave.
                                   Orlando, FL 32806                               ATTACHMENT 5:
                                   321.843.7000                                  Letters of Agreement 5.5
                                   orlandohealth.com
 June 23, 2008




The Blue Foundation for a Healthy Florida
Attention: Michael S. Hutton, Ph.D.
4800 Deerwood Campus Parkway, DC3-4
Jacksonville, FL 32246

Re: Letter of Agreement

Dear Dr. Hutton,

I would like to take this opportunity to express my support of the Get Active Orlando initiative in
Orlando, Florida. In its efforts to promote active living – through physical design, policy, promotions
and programs – Get Active Orlando is truly making a difference for Orlando citizens, both today and in
the future.

To support the Get Active Orlando project, I will sit on the Get Active Orlando advisory board and be
active in both ideas to move Get Active Orlando forward, as well as action items required by me. I will
act as a liaison between the needs of Get Active Orlando and the healthcare community as a
representative of Orlando Health.

Get Active Orlando plays an extremely important role in the fight against obesity and physical inactivity
that is so prevalent in today’s society. As leaders and members of the Orlando community, it is our
responsibility to make changes in our environment, policy and mindsets of our citizens to cultivate a
cooperative spirit that supports active living principles. I look forward to the changes Get Active
Orlando will make to the health and wellbeing of the city of Orlando.

I support Get Active Orlando whole-heartedly. If you have any questions, please feel free to contact
me at tiffany.wieder@orlandohealth.com or 321.841.8077.


Sincerely,




Tiffany C. Wieder
Community Relations
1414 Kuhl Avenue, MP 56
Orlando, Florida 32806
321.841.8077
tiffany.wieder@orlandohealth.com




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