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PruTerm WorkLife 65

SM

LEARN ABOUT THE PRODUCT AND MARKET









Competitive Comparison: Waiver of Premium







See For Yourself How WorkLife 65 Compares To Term Essential With And Without

Waiver Of Premium



WorkLife 65—Pru’s innovative new term product—offers your clients guaranteed level-term coverage for their

working years (to age 65) and valuable built-in benefits for unemployment and disability. And, it offers all of

this with pricing that is competitive with our Term Essential® product with Waiver of Premium.

When you are presenting term products to your clients, keep in mind that WorkLife 65 offers built-in benefits

for both unemployment and disability.1 These benefits waive premium payments if:

4 Your client becomes unemployed. If the insured becomes unemployed after the first contract anniversary,

but before age 65, we will waive one continuous year of premiums. The insured must remain unemployed

for 60 days, receive state unemployment benefits, and have been continuously employed for a full year

preceding the date unemployment began. The unemployment feature may only be used once.

4 Your client becomes disabled. Policy premiums will be waived until the insured recovers or turns 65,

whichever happens first.

Term Essential does not offer an unemployment waiver benefit, but it does offer an optional disability waiver

at an additional cost. Please note that the optional disability waiver offered on our Term Essential product

differs from the one offered as a built-in benefit on WorkLife 65. See the Term Essential Fast Facts for

additional details.

Let’s see how the premiums for Term Essential with and without this rider compare with WorkLife 65 for a

male client who wants coverage for his working years (to age 65).



Male, Preferred Best, $500,000 Face Amount, Monthly Premiums (EFT)





Issue Years of Term Essential (without PruTerm Term Essential (with Waiver

Age Coverage Waiver of Premium) WorkLife 65 of Premium for disability)





25 40 N/A $45 N/A



35 30 $46 $53 $68



45 20 $67 $76 $103



55 10 $95 $108 $166







Payment modes other than annual may result in higher aggregate premiums.



FOR INTERNAL USE ONLY. NOT FOR USE WITH THE PUBLIC.



© 2011 Prudential Financial, Inc. and its related entities.

0199751-00001-00 Ed. 04/2011 Exp. 04/2012

Things to keep in mind when presenting WorkLife 65 to your clients interested in term:



4 WorkLife 65 can be the better option for younger clients (ages 25–34) looking to lock in

coverage for their working years. (WorkLife 65 is available from ages 25 to 55 in all available

states except Washington state, where it is available from ages 35 to 55.)

4 Your clients may be willing to pay more for WorkLife 65!2

4 9 out of 10 consumer focus group participants thought WorkLife 65 offers better value

than basic term.

4 74% of quantitative survey respondents were willing to pay for WorkLife 65 due to the

additional years of protection and built-in benefits it offers.









1WorkLife 65 can cover clients with up to a Table C underwriting rating for many medical impairments. Please note that some rated medical impairments may make the

client ineligible for this product. You can contact Prudential underwriting for additional details.

2Prudential Global Market Research, Research Study and Focus Group Testing, 2010.



PruTerm WorkLife 65 and Term Essential are issued by Pruco Life Insurance Company in all states (where available) except in New York, where, if available, they are

issued by Pruco Life Insurance Company of New Jersey. Both are Prudential Financial companies located in Newark, NJ. Each is solely responsible for its own financial

condition and contractual obligations.

Product and rate availability can vary by state. Minimum age may vary by face amount. All benefits, riders and product features may not be available in all states.

Additional limitations may apply based on age and underwriting. Some riders are available at an additional cost.

All guarantees are based on the claims-paying ability of the issuer.

This material is designed to provide general information in regard to the subject matter covered. Securities and Insurance Products:

It should be used with the understanding that we are not rendering legal, accounting or tax advice. Not Insured by FDIC or Any Federal Government Agency.

Such services should be provided by the client’s own advisor. Accordingly, any information in this May Lose Value.

document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate.

Revenue Code.

This marketing material is subject to an expiration date, and use of this material must be discontinued as of the expiration date.



FOR INTERNAL USE ONLY. NOT FOR USE WITH THE PUBLIC.



0199751-00001-00 Ed. 04/2011 Exp. 04/2012


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