LAS VEGAS_ NV - International Tourism Marketing Home by cuiliqing


New Mexico

February 6-9, 2012
        LEGENDARY LAS VEGAS: ENTERTAINMENT CAPITAL OF THE WORLD. Las Vegas naturally brings to mind gaming
         and world-class entertainment, but Go West Summit invites you to explore all that this region has to offer. In 2012,
          Go West Summit partners with the Las Vegas Convention and Visitors Authority and the Nevada Commission on
           Tourism to bring you the ultimate Las Vegas convention experience!
              With humble beginnings as an outpost for weary pioneers traveling through the America West, Las Vegas has grown
               into a thriving metropolis unrivaled in its beauty, opportunity and rich history. Located in a sub-tropical desert bordered
                 by the Spring Mountains to the west the city enjoys an average of 320 sunny days each year. Lake Mead, the US’s largest
                  man-made lake, sits just outside the city and is a popular attraction with visitors enjoying the mild climate year-round.
                   Gambling was legalized in 1931 and has since transformed the city of Las Vegas into the awe-inspiring oasis that served
                     36 million visitors in 2010.
                      Our host hotel, Green Valley Ranch Resort & Spa, is located off the Las Vegas Strip and offers eight restaurants, a
                       50,000 square foot casino, 490 guest rooms and suites, and the perfect amount of meeting space for Go West Summit.
                        Green Valley’s elegant décor and hotel accommodations, world-class cuisine and lively entertainment create an exciting
                         experience for the senses. The hotel is adjacent to The District, a thriving mixed-use development home to high-end
                           retail stores and restaurants.
                            Multi-day FAM trips, created by the Nevada Commission on Tourism, will include tours to some of the
                             most scenic vistas in the American West. Tour Operators can choose from six trips designed
                 L FIND
        ERE YOU’L MMIT        to showcase the region’s attractions. Adventure Day activities (available to all
   WH R’S SU                   registrants) include serene, relaxing spa packages as well as thrilling,

 THISYEA                         action-packed options designed for the adventurous type.

   S VE
                                   Experience Las Vegas for yourself at

                                    Go West Summit 2012.

“Go West Summit 2011 was informative, fast-paced, packed with opportunity, and
everyone was extremely professional and friendly. I will be back, no question about that.”
—Bob Christensen, President Roads2.Com
                                            WHY ATTEND GO WEST SUMMIT?                                          WHO QUALIFIES TO ATTEND?
                “Go West Summit is like     Effective Sales Investment: Instead of spending many                1. Tour Operators:
                     Pow Wow, but more      hours covering great distances, meet with suppliers                    • Internationally-Based Tour Operator or Wholesaler
                 intimate.” – Roger Dow,    and tour operators representing hundreds of                            • Receptive Operator
                      President and Chief   companies in just a few productive days.
                Executive Officer, Travel                                                                          • Airline Vacation Division
                     Industry Association   Negotiate Contracts On the Spot: Our marketplace                    All tour operators must be an established international
                                            format enables you to establish relationships and                   operator selling pre-packaged or customized multi-
            2012                            plan itineraries.                                                   day tours to Go West Summit States and produce a
                                                                                                                brochure promoting these tours.
                                            Tour Operators: Access unique suppliers from the
STATE           ka
           Alas a
                                            American West that you won’t see elsewhere.                         2. Pre-Qualified Media
           Ariz nia
              for                           Suppliers: Increase your bottom line! Establish a                   3. Tourism Suppliers:
          Cali rado                         sales network of tour operators around the globe
           Colo aho                                                                                                • CVBs
                 Id                         to sell your destination or property.
                      na                                                                                           • Lodging Properties
              M  onta a
                      ad                    Focus Your Efforts: We create “mini offices” on the
                 Nev ico                                                                                           • Winter & Summer Resorts
                     ex                     Marketplace floor! Our one-on-one meeting format
                   M                                                                                               • Adventure Outfitters
             New regon                      allows delegates to focus on the business at hand.
                    O       s                                                                                      • Shopping Facilities
                         Uta                The Stage is Set for Networking: Unlike other                          • Attractions
                            ton             tradeshows, we provide many opportunities
                       hing                                                                                        • Air Tours
                  Was oming                 for networking during all business, dining and
                      Wy                    entertainment functions.
                                                                                                                   • Sightseeing and Transportation Providers
                                                                                                                     from the States of Alaska, Arizona, California,

                                01 2        Premier Tourism Tradeshow: Quality and quantity.                         Colorado, Idaho, Montana, Nevada, New Mexico,
                         T H E 2 MIT        Go West Summit provides suppliers with a minimum                         Oregon, Texas, Utah, Washington and Wyoming

                      T SU     M            of 15 pre-scheduled appointment sessions. Spend                          looking to increase international sales for the long term.
                 O WES

               G                            your time and money effectively at Go West Summit!

                                                  “Go West is the ideal forum for collaboration between specialized suppliers for the Western USA and travel planners who are

                                                  devoted to discovering and promoting this awe-inspiring region. The warmth and enthusiasm of the staff and suppliers, combined
                                                  with flawless organization and focus, provides an unparalleled opportunity for experienced tour operators and first-time
                                                  delegates alike.” – Mariette Oppenhuizen, COO, TRAVALCO USA Inc.
                                                                                                                     Brochure photos provided by Las Vegas News Bureau
                                                                                                                                                  NT PARa Journal ernationa rt
REGISTRATION DETAILS                                                    PRIMARY REGISTRATION PACKAGE INCLUDES:
                                                                                                                                               EVE ric
                                                                        One Delegate Badge • One Set of Appointments               e          rn             AiInt        rpo
Register Online:                                                                                           Am      este ational
                                                                        • Reduced Rates at the Green Valley Ranch •                  tW           n             r
                                                                                                                                 Bes       Inte
                                                                                                                                                r          sito
             Registration Opens: June 6th, 2011                         2 Breakfasts, 3 Lunches, 2 Dinners • Delegate                 ver           o n Vi reau             sm
                                                                                                                                  Den         ncti         Bu          ouri
             Early Bird Rate: June 6th – June 20th                      Profile Directory • “Best of the West” Itineraries •           n d Ju ention Butte T
             Standard Rate: Begins June 21st                                                                                       Gra Conv               ed
                                                                        Complimentary or Reduced Rates on Las Vegas                    &              rest
                                                                                                                                                n/C n
                                                                        Adventure Day • Tour Operators Invited to Participate in          niso         io           n
PROGRAM REGISTRATION RATES: 	                       	         							                                                                 Gun ssociat nventio rity                   )
                                                                        Educational Site Tours                                            A             Co        utho
                                                                                                                                                                     as      NTA A            n(
Tour Operator:           Early Bird Rate: Standard Rate:                                                                                                        Veg         tors ociatio                g
                                                                                                                                                          Las nd Visi             ss               shin
Primary Delegate (Taking own set of appointments):                      HOST HOTEL AND CONVENTION FACILITY:                                                      a             rA           P ubli
                                                                                                                                                                         Tou          nal
                               — Complimentary —                        Green Valley Ranch Rates Per Night:                                                          nal         atio
                                                                        — Las Vegas, NV    Tour Operator: $95 • Supplier: $125                                N atio      In tern ishing
Second Delegate (Sharing one set of appointments                                                                                                                    enix y Publ               ce
                                                                                                                                                               Pho        ipit         llian          rce
with a Primary Delegate):    $ 200          $ 200                       TO ATTEND:
                                                                                                                                                                 Se rend erica A Comme
                                                                                                                                                                             m            f
                                                                                                                                                                       pA            nt o
Supplier:                                                               Visit and fill out the online application                             Sho partme
                                                                        form. For registration questions, please call Go West Summit at                                  De
Primary Delegate (Taking own set of appointments):                                                                                                                  U.S.
                                                                                                                                                                                 NSORS ch
                             $ 1,445        $ 1,545                     303.850.7144 or e-mail
Second Delegate (Sharing one set of appointments                        Important Notes: A $200 fee will be assessed for tour operators who cancel or                      ST SPO alley Ran ntion
                                                                                                                                                                       HO n V                 ve rity
with a Primary Delegate):   $ 950           $ 950                       no-show after appointments are posted. To qualify for the Early Bird rate of $ 1,445,
                                                                                                                                                                              e         Con         o
                                                                                                                    st and payment must be received within 30                    e gas s Auth
                                                                                                                                                                             as V isitor
                                                                        registration must be submitted by June 21
Education Day Only:                                                                                                                                                        L
                                                                                                                                                                                &V               issio
                                                                        days of registering. Standard rate registration payments are also due within 30 days
Feb. 6th, 2012                       $ 400              $ 450                                                                                                                           C
                                                                        of registration.
                                                                                                                                                                                  ada         sm
                                                                                                                                                                              Nev n Touri
REGISTRATION POLICIES: Registration Cancellation: On or before Oct. 14th 2011: Full refund less a $200 fee ($225 if paid by credit card).
Oct. 15th – Nov. 18th, 2011: 50% refund will be granted (less $25 if paid by credit card). No refunds after Nov. 18th, 2011 or for no-shows. Cancellations
must be received in writing and directed to: Go West Summit • 6420 South Quebec Street • Englewood, Colorado 80111 • Fax: 303.770.4234 •
E-mail: Spouse/Guest: Due to the business atmosphere of GWS, spouse or social guest registrations are not available for
GWS, including meals and evening events. Required Presence: Future attendance at Go West Summit will be reviewed for those who consistently
cancel no show, or do not honor scheduled appointments. Badges: Each delegate is required to wear their name badge for admittance to all
Go West Summit functions. Badges may not be shared or exchanged. Lost badges will be replaced only with proper ID.

SPONSORSHIP & MARKETING OPPORTUNITIES: We offer a wide range of sponsorship and marketing opportunities starting at $250.
Many of our packages include a Supplier Registration. For complete sponsorship opportunities, please visit
                                     MONDAY, FEBRUARY 6 — EDUCATION DAY                          TUESDAY, FEBRUARY 7
          “For our destination,      7:00am - 6:00pm      Go West Summit Registration –          7:00am - 5:30pm      Go West Summit Registration –
         no other show creates                            Grand Ballroom Foyer                                        Grand Ballroom Foyer
               such a successful
                                     7:45am - 2:30pm      Las Vegas Site Tours – Green Valley    7:00am - 9:00am      Continental Breakfast – Supplier’s Lounge
        marketing environment
           as Go West Summit.
                                                          Ranch Lobby (Tour Operators only)      8:00am - 8:55am      Speed Appointment Session –
         So many operators all       8:00am - 9:10am      State Caucus Sessions – Meet with                           Grand Ballroom. Suppliers meet
            at one place, at one                          suppliers from your state to discuss                        with tour operators during these
           time.” —Carrie Whitley,                        the latest news and programs                                5-minute non-scheduled appointments.
                  Sales Manager,                                                                                      Cash giveaway raffle for participating
                      Durango &      12:00pm - 1:15pm     Luncheon – La Sirena
                                                                                                                      tour operators!
               Silverton Narrow
                 Gauge Railroad      World-Class Educational Sessions Include*:                  9:00am - 5:30pm      Supplier’s Lounge – Collect your thoughts
                                                                                                                      and prepare for your next meeting.
                                     • International Travel Forecast 2012 –
                                          Presented by U.S. Department of Commerce’s             9:00am - 12:00pm     Marketplace I – Grand Ballroom
                                          Office of Travel and Tourism Industries                                     This is the first of four Marketplace
                                                                                                                      Sessions featuring 12-minute, one-on-
                                     • In The Face of Disaster –
                                                                                                                      one, pre-scheduled appointments.
                                          Diversifying Your Portfolio
                                                                                                 12:10pm - 1:20pm     Luncheon – La Sirena
                                     • Acquiring and Keeping the Attention of
       IST ER B                        Receptive Operators                                       1:30pm - 5:30pm      Marketplace II
    REG th for the                   • Capitalizing on Top Inbound Markets:
       20 te!                                                                                    WEDNESDAY, FEBRUARY 8
 June ird Ra
                                       United Kingdom and Germany

     yB                              • Emerging Markets: Latin America                           7:00am - 5:30pm      Go West Summit Registration

Earl                                 • How-To-Summit – A must for first-time attendees           7:45am - 8:50am      Breakfast – La Sirena Presented by the
                                                                                                                      2013 Go West Summit destination host
                  THE 20 IT
                                     Developing trends in technology, social media, and
                                                                                                 9:00am - 5:30pm      Supplier’s Lounge
                  MM                 tour operator panel sessions are also scheduled.
           EST SU                                                                                9:00am - 12:15pm     Marketplace III

       GOW                            EvEnings             Exciting evening events are
                                                                                                 12:20pm - 1:20pm     Luncheon – La Sirena

                                                           being planned by the Las Vegas                                                                         !
                                                           Convention & Visitors Authority.      1:30pm - 5:30pm      Marketplace IV                    NL INE
                                                                                                                                                   US O

                                                           Check for
                                                           agenda updates.                                                          TE W
 THURSDAY, FEBRUARY 9 —                                        ride on an historic steam train. You’ll visit two
 ADVENTURE DAY                                                 engineering wonders of the world, as well as the
 All Attendees Welcome! Adventure Day                          many wonders of Mother Nature in our state.                                                        one
 could include activities such as:                                                                                                                       1 was
                                                                                                                                                    201           d
                                                                                                                                              mit tive an s
                                                               If you stay over after the convention, you will get a
         Ziplining and Horseback Riding                        chance put your feet into the boots of a pair of downhill               tS um duc                 ow
                                                                                                                                 Wes         pro           e sh
         Lake Mead and Hoover Dam Tours                        skis or snowboard to enjoy the winter playgrounds of          Go e most d trad .
                                                                                                                                  h           ze            d
                                                                                                                              of t organi ttende
         World-Class Shopping Excursions                       northern Nevada. Or you may choose a pair of hiking
                                                                                                                                   l-           a                 les
                                                               boots to explore the splendor of the many state and
                                                                                                                               wel e ever                     f Sa
         Dune Buggy and Hummer Tours                                                                                                                   t or o
                                                               national parks that are available in eastern Nevada and               v             irec
         Neon and Mob Experiences                              southern Utah. Regardless of which direction you go,             I ha Swain, D MARK
                                                                                                                                      udi        ARA                d
         Off-Road Jeep Tours                                                                                                                ing
                                                               you’re going to enjoy the wide open spaces and find
                                                                                                                                        rket                    oke
                                                               that anytime is a great time to visit Nevada.                       &M
                                                                                                                                                         s bo mit
                                                                                                                                                     wa Sum
 GO WEST FAM TRIPS                                                                                                                            ,120          t
                                                                                                                                          661 o Wes 11,
                                                                                                                                      $3, e G
                                                                                                                                                          n 20
 Tour Operators and Travel Writers are invited to explore        *All program items are subject to change.
 Nevada-the Silver State before and after Go West                                                                                      on t floor i ated
                                                                                                                      mit.                   w
 Summit with pre- and post-convention options that will                                                         t Su
                                                                                                                     m                  sho n estim in
                                                                                                             Wes                                a
 have you saying, “I didn’t know that was in Nevada.”
                                                                                                     G  o                                 and million be
                                                                                               2                                                 3            l
 Pre-convention FAM trips will offer you the opportunity                             fo  r the                                             $72 ue wil er
                                                                                                                                                   n             v
 to experience the thrills and bright lights of the Las
                                                                                 ram                                                        reve rated o
                                                                          t                                                                         e
 Vegas Strip, as well as the numerous adventures that                even                                                                     gen ext 18
                                                             o- date                                                                                 n
 you can experience in many of the hidden “gems”
                                                         up-t                                                                                   the hs.
                                                     ost                                                                                                t
 of our rural Nevada. You’ll experience            m                                                                                             mon
                                             r the
 everything from an exciting
                                    co  m fo
 helicopter flight to a         mit.
                     .G oWe
             it   www
     se vis
                        6420 South Quebec St., Suite B
                        Englewood, Colorado 80111 U.S.A.
                        Phone: 303.850.7144
                        Fax: 303.770.4234

June 20TH, 2011

Follow us online:
   Become a fan

   Follow + chat with us

   Browse + share video

   Share photos

   Printed on recycled paper

To top