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Las Vegas Weekly Media Kit

VIEWS: 5 PAGES: 4

									                                          a greenspun company




                                                                                                     weekly
                                                                                                  lasvegas
                   Las Vegas Weekly: Since 1998, Las Vegas Weekly has been the
                   definitive source for local arts, entertainment, culture – and literally
                   everything else that matters. Each week, Las Vegas Weekly
                   reaches hip, creative, active readers through award-winning
                   editorial and cutting-edge coverage of the city we call home.




Las Vegas Weekly                                                                              Greenspun Media Group
                                                  a greenspun company




   distribution

                                    1,600 distribution outlets and a total weekly
                        With more than
                        readership of 135,400* adults, Las Vegas Weekly is convenient, available
                        and popular wherever people work, shop, dine or play.




                          Your prospects are our readers. They’ll find us everywhere!




                          Target your message
                          Our distribution system is reliable, verifiable and strategically designed. Insert your
                          custom printed piece into as few as 10,000 copies targeting zip codes you want to
                          reach. With a full run of 68,000, you can blanket the whole city!


                          Distribution is audited by Circulation Verification Council.
                          *Source: The Media Audit (May/June & Oct/Nov 2010) prior week readership. Over a four-week period, there are more
                          than 221,600 unique readers.




Greenspun Media Group                                                                                                   Las Vegas Weekly
                                 a greenspun company




                                                                    readership
   Demographics                     About the readers of Las Vegas Weekly:
   Age                              They love clothes.
   21-34               32%          They spent approximately $23.8 million on women’s casual
   35-44               20%          clothing and sportswear in the past 12 months — and $25.2
   45-54               21%          million on men’s casual clothing and sportswear.
   55+                 18%          They rate higher than market averages for select clothing
   Female              56%          purchases in the past 12 months — including women’s and men’s
   Male                44%          shoes, children’s clothing, athletic apparel, and women’s and
                                    men’s business attire.
   Household Income                 They did a lot of buying:
   Average Income      $63,000      Shopped for clothing in the past 3 months          86%
                                    Made a purchase at a clothing store                79%
   Residence
   Homeowner           58%
                                    They care about appearance.
   Education                        They are nearly twice as likely as adults in the Las Vegas metro
   College Education   55%          area to have used a plastic/cosmetic surgeon in the past year.
                                    One in six reader-households had either cosmetic, reconstructive
                                    surgery or nonsurgical cosmetic dentistry done in the past 3 years.

                                    They buy cars.
                                    They’re more than 3 times as likely to be planning to buy a new
                                    or used vehicle in the next 12 months.

                                    They love furniture.
                                    Half of all of them shopped at a furniture or mattress store in the
                                    past year, and approximately one-third of them made purchases.
                                    They’re 61% more likely than other households in the metro area
                                    to be planning on buying furniture in the next 12 months.
                                    Our performance is so strong across nearly all market segments
                                    we can reach almost any audience you want to address.




                                    Source: Scarborough Research, Release 2, 2010




Las Vegas Weekly                                                                    Greenspun Media Group
                                                                             a greenspun company




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CONTACT INFORMATION
702.990.2400 • LasVegasWeekly.com
Greenspun Media Group has more than 60 years of proven dedication to journalism that
informs, inspires and moves readers to action. Total distribution of the many magazines
and newspapers published both print and digital exceeds 27 million annually.
For more information on the influence your brand can achieve reaching these
responsive audiences, check us out at GMGVegas.com.


Greenspun Media Group                                                                                                                             Las Vegas Weekly

								
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