HBO Sports President Ross Greenberg Keynote Speech Highlights

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					Media Alert: SEME 2005 Preliminary Program Agenda Announced

                  HBO Sports President Ross Greenberg Keynote Speech
               Highlights Over 50 Speakers and Participating Organizations at
                   Second Annual SEME 2005 Sports Career Conference
       James Brown Live Radio Broadcast, Panels, Case Studies, Career Workshop and Interviews
          Featured during Interactive two-day event: April 15-16 at GWU in Washington, D.C.
WHO:         2005 Conference Program Agenda
WHAT:        The 2005 Sports.Events.Marketing Experience (SEME 2005)
WHEN:        April 15-16, 2005
WHERE:       CNN ‘Crossfire’ studios & 1957 E Street Building, George Washington University, Washington, D.C., USA
CONTACT:     Matt Winkler, SEME Executive Director (202-248-9710)

WASHINGTON, D.C. (March 31, 2005) – The 2005 Sports.Events.Marketing Experience (SEME 2005), the second annual sports
career conference that has become the leading beacon for the market place, has set its Program Schedule for April 15-16, 2005, at the
CNN ‘Crossfire’ studios at The George Washington University in Washington, D.C.

Ross Greenberg, President, HBO Sports, and Susan O’Malley, President, Washington Sports & Entertainment, have been named as
keynote speakers for SEME 2005. Also, sports commentator James Brown, co-host of “Fox NFL Sunday” and a HBO Sports
contributor, will host his national Sporting News Radio show “The James Brown Show” live from 10am to 12 noon EST on the
first day of SEME 2005. Buffy Filippell, President of TeamWork Online, the leading online sports-job recruiting service, will head the
SEME Career Workshop.

About SEME 2005:
This premier two-day event brings career seekers and advanced students together with the leaders in the sports industry. Participation
in this unique indus try experience will allow attendees to gain first-hand knowledge and real-world career insight; interact with global
leaders in the sports and event fields, participate in one-on-one interviews and explore internship and job opportunities. Three key
features of the event are the: Career Workshop and Job/Internship Fair, New Young Executives Leadership Seminar and New
Minorities in the Marketplace Diversity Forum. The Experience culminates with the SEME Career Workshop which provides
answers to the ultimate question: “What Makes You Marketable?”

The SEME powerful Educational Leadership Council includes over 50 industry experts in 15 different fields and features top
decision makers from the NFL, NBA, MLB, NHL, College Sports, Action Sports, Minor Leagues, the Olympics, Journalism, Electronic
Media and Broadcasting and other public and private organizations. The Educational Leadership Council is highlighted by: Christine
Brennan, USA Today, ABC Sports, Columnist, correspondent; Donald Dell, SFX Sports, Senior Vice President, Marketing &
Management; Patrick McGee, Octagon, Vice President, Marketing, Athlete Representation; George Perry, XM Satellite Radio,
Director of Marketing and Events; Jeffrey Pollack, NASCAR, Managing Director, Broadcasting and New Media; Clay Walker, NFL
Players Inc. Senior Vice President, Marketing; and Michael Wilbon, ESPN P.T.I., Washington Post, Host, Columnist.

Over 60 Participating organizations include:
ABC Sports, AOL Sports, 2004 Athens Olympics , Clear Channel Communications, Cleveland Cavaliers, Coca-Cola, College Sports TV,
Comcast Sportsnet, Comcast Center, DC United, DirecTV, Edelman PR Worldwide, ESPN, Frederick Keys, George Michael Sports
Machine, GWU, NCAA, Gilco Sports, IMG/Disson and Associates, Jams Sports & Entertainment, Kemper Sports/ PGA Tour, University
of Maryland Athletics, MW Communications, NASCAR, NBA, Nextel, New York Giants, Nike, Northwood University, Octagon, Peak
Management, PUSH/Rainbow Sports, Ripken Baseball, NBA, NFL Players Inc., San Diego State University, SFX Sports, SportsTalk
980, Sports Illustrated, Sports Plus, Swanson Communications, Turnkey Sports, Team Concepts Inc, Team Services, The TCI
Companies, TNT Sports, Under Armour, USA Football, USA Today, Viacom / Terrapin Sports Marketing, Washington Post, Washington
Capitals, Washington Redskins, Washington Wizards, Washington Nationals and Williams & Connolly.

Sponsors include the The George Washington University Sports Management program in the School of Business, MW
Marketing/Communications, Swanson Communications , and Sports Industry Education LLC. Additional sponsors include the San Diego
State University Sports Management MBA program, American Marketing Association – DC and Sports Travel magazine among several
partners . The cost per attendee ranges from $195, $175 and $125. Special pricing is also available for groups of five or more. For
more information visit:

SEME 2005 Preliminary Schedule - Page 2 :
Page 2 - SEME 2005 Preliminary Schedule:
*Subject to Change

DAY ONE: Friday, April 15, 2004

7:00 am – 11:45 am — Registration at GW Media and Public Affairs Building – CNN Crossfire studio

8:45 am – 9:00 am — Welcome
Matt Winkler, SEME Executive Director
Bob Sweeney, Greater Washington Sports Alliance
Dr. Lisa Delpy Neirotti, GWU, Sports Management Program Director

9:00 am – 9:45 am — Keynote Speech: The State of Industry
Susan O’Malley, Washington Wizards/ WSE

BROADCAST ON Sporting News NATIONAL RADIO: 10am – Noon
James Brown, LIVE Sporting News Radio

10:00 am – 10:50 am — PANEL: Who Are the Players in Sports, Events & Marketing?
Michael Wilbon, ESPN PTI
Patrick McGee, Octagon
George Perry, XM Satellite Radio
Michael Robichaud, Nextel NASCAR
Moderator: James Brown

11:00 am – 11:50 am — PANEL: The Selling of Athletes: Marketing, Sponsorships & Media
Clay Walker, NFL Players Inc.
Carlos Silva, AOL Sports
Earl Patton, Cleveland Cavaliers
Christine Brennan USA Today
Moderator: James Brown

12:00 pm – 1:30 pm – LUNCH Breakout Sessions

Niche Sports - Pete Bockelman, IMG, Disson and Associates
Product Marketing - Gary Powers, Under Armour
Corporate Marketing - Todd Kline, NFL Players Inc.
Sports PR - Kurt Kehl, Washington Capitals
Professional Athletes- Ryan Kuehl, New York Giants
Arena Management - Chris Nation, U of Maryland Comcast Center
Product Marketing - Adam Geisler, Everlast
NCAA Marketing - Amy Potter, Terrapin Sports Marketing / Viacom
Interactive Technology – TK Gore, AOL Sports
Sports Casting – Brett Haber, CBS Sports anchor, former ESPN SportsCenter anchor
Niche Marketing - Jamie O’Connor, D.C. United
Sponsorship Services - David Cipullo, Team Services
Minor League Baseball - Jeff Eiseman, Ripken Baseball, Aberdeen Ironbirds
Sports Feasibility - Chris Flannery, Ripken Baseball
Public Relations - Meredith Geisler, Geisler Communications
New Wireless Sports M arketplace - Nathan Sander, BearCom
NCAA Events & Operations - Tony Vecchione, GWU Asst AD

1:30 pm - 2:30 pm PANEL: The New Media Landscape
Jimmy Lynn, AOL Sports
Jeffrey Pollack, NASCAR New Media
Christine Brennan, USA Today, ESPN / ABC News
David Aldridge, TNT Sports, NBA Correspondent
Andy Pollin, Clear Channel Radio, The Tony Kornheiser Show
Moderator: Matt Winkler, SEME Executive Director

2:45 pm - 3:30 pm — Interactive Panel: Negotiation & Conflict Resolution
John Cordava, COKE
Sara Gilbertson, Gilco Sports
Moderator: Ellen Zavian

3:45 pm – 4:30 pm — Presentation: How to Make Yourself Marketable!
Buffy Filippell, President TeamWork Online, Sports Jobs & Executive Search

4:45 pm - 6:15 pm — BREAKOUT TRACKS: Specialization
TRACK 1: Sponsorship & Marketing Track

4:45 pm – 5:30 pm
Sports Marketing & Sponsorship
Sara Fornaciari, President Sports Plus
Meredith Geisler, Geisler Communications
Jeff Eiseman, Ripken Baseball, Aberdeen Ironbirds
Adam Geisler, Everlast
Bruce Luc ker, PGA Tour

5:35 pm – 6:15 pm
Sports Law and Athlete Representation
Ellen Zavian, former NFLPA
Jim Tanner, Williams & Connelly

TRACK 2: New Opportunities in Sports & Events

4:45 pm – 5:30 pm
Sports Business Opportunities
Bill Carter, FUSE
Peter Roisman, President, The Ticket Reserve
David Cipullo, Team Services

5:35 pm – 6:15 pm
Facility Management & Events Operations
Chris Nation, Comcast Center
David Tourhey, Washington Sports & Entertainment / MCI Center
Bobby Goldwater, former Madison Square Garden, Staples Center Executive
Chris Flannery, Ripken Baseball, CEO
Nathan Sanders – BearCom Key Account Manager

6:30 pm – 8:00 pm - POST-EVENT RECEPTION @ U Club
Tony Reali, ESPN, Around The Horn, P.T.I.
Christine Brennan, USA Today, ABC News
Buffy Filippell, President TeamWork Online, Sports Jobs & Executive Search

8:30 pm – 11:00 pm– After Party @ Lulu’s Mardi Gras


DAY TWO: Saturday, April 16, 2004

7:00 am - 10:00 am — Registration at GWU - 1957 E STREET BUILDING

9:00 am – 9:15 am — Welcome
Matt Winkler, SEME Executive Director
Dr. Lisa Delpy Neirotti, GWU, Sports Management Program Director

9:15 am -10:00 am - Keynote Speech: The Convergence of Sports & Entertainment
Ross Greenberg, HBO Sports

10:15 am – 11:00 am — PANEL: Event & Entertainment Marketing
David Touhey, MCI Center, Dir. Of Entertainment
Lee Corrigan, Corrigan Sports Enterprises
Bill Hanbury, Washington Convention & Tourism Corp
Jeff Bliss, Javelin Sports Marketing
Adam Geisler, Everlast

11:15 am – 12:00 pm— PANEL: Salesmanship! “Your ticket into Sports & Events”
Tom George, Octagon
Bobby Goldwater, former MSG, Staples Executive
Lee Corrigan, Corrigan Sports Enterprises

12:00 pm – 1:00 pm – LUNCH ON YOUR OWN – Marvin Center Cafeteria

1:15 pm – 2:00 pm — PANEL: The Power of Events: Best Practices
Michelle Mobley & Co., The TCI Companies, Events
Felice Jones, NFL Players, Assistant VP, Special Events
Moderator: Lisa Delpy Neirotti, GWU

2:15 pm – 3:00 pm — PANEL: Minorities in the Sports Marketplace Forum -Black, Latino and Female initiatives
Neville Waters, Marriott Sports & Entertainment
Juli Wyatt, Jams Sports & Entertainment
Charles Farrell, Sports Perspectives International, former Rainbow Push executive director
Dawn Ridley Nash, NFL Players Association
Barbra Silva, Washington Nationals (Community Relations)
Moderator: Kelly Swanson, Swanson Communications


3:15 pm - 3:30 pm -- Human Resource Directors Speak Out
Tanya Bowman, Washington Wizards/Mystics/MCI Center
Allison Rocks, Octagon,
Mary Moran, NFL Players Inc.
Robin Sheppard Wayfinder, Wayfinder Inc.
Keith Stemple, GWU HR

3:30 pm – 4:30 pm – TRACK 1: One-on-one Resume Critique & Advice
Bobby Goldwater, former MSG, Staples Center, DC Sports Commission executive
Allison Rocks, Octagon
Robin Schepper, Athens 2004 Olympics
Jeremy Silkowitz, Swans on PR
Lisa Delpy Neirotti, GWU
Adam Geisler, Everlast
Todd Kline, NFL Players Inc.
Dawn Ridley Nash, NFL Players Association
David Cipullo, Team Services
Julius Terrell, American Cancer Society
Chris Madison, Sports Plus
Femi T. Shote, Assett Harvest Group
Jodi Horton, American Heart Association
Kelly Cataldo, INOVA Events
Nancy Gist, Sports Philanthropy Project
Gretchen Hamm, First Tennessee

3:30 pm – 4:30 pm - TRACK 2: The San Diego State University - Young Executives Leadership Seminar
Jimmy Lynn, AOL Sports
David Schwab, Octagon
Billy Stone, DirecTV, College Sports TV (CSTV)/
Stephanie Owens, SFX, Clear Channel Sponsor Service
Moderator: Matt Winkler, SEME Executive Director

4:30 pm – 5:30 pm – FINAL TRACK: Job/Internship Fair
Organization Tables & One-on-Ones:
Octagon, SFX, NFLPA, NFL Players Inc., USA Football, XM Satellite Radio, AOL Sports, Washington Wizards/Mystics, MCI Center, Washington
Redskins, D.C. United, Washington Nationals, Bowe BaySox and many more.


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