Conference on MOBILE VAS
Event Agenda
Session I
Mvas for Next Gen (3G) Networks – Opportunities & Expectations
The future of mobile telecommunication in India has its paths paved with the entry of
3G in the Indian spectrum. In this session MTNL will be demonstrating the
application of 3G that is relevant in the Indian frontier. We will have a look at how
the technology finds fertile ground even in its infant days in our motherland.
Session II
Social Networking & Mobile Marketing/ Advertising on Mobiles
With the new wave of PC users concentrating most of their online time to social
networking, we can expect 3G to facilitate services that encourage and strengthen
this sector. The strong corporate giants in India have never missed a medium to
advertise their products. MVAS will open many new doors to advertise and market
their products efficiently.
Session III
VAS in RURAL markets
The best way for any technology to flourish in India is by claiming its hold on the
rural sections of the country. A major part of the country is still in the shadow of
technological ignorance. All it takes is a little push ahead from our end to help our
rural folk realize the benefits of using VAS services to enhance communication and
data transfer from one end to another. It is time to heed the betterment of the
neglected 70% population of India.
Session IV
MVAS funding in 2009
Spreading MVAS across the many states of India efficiently will require a good
amount of funding. Since it involves a mighty risk to fund a new technology in a
challenging environment like India, it takes great strategy, planning and courage to
have the right amount of funds in place.
Session V
Mobile Commerce in India
The cell phone market has been accepted with open arms throughout the country
and is still blossoming in even the remotest parts of our land. Keeping this in mind,
we can expect a gratifying subscriber base to Mobile Commerce since it helps people
get better control over their money.
M-Commerce has very good response by customer base to these services from
operators, banks and third party service providers.