united we thrive
Welcome to the
NATIONAL ASSOCIATION OF REALTORS®
Dear Member,
Our business is all about connection — to buyers, sellers, lenders, insurance
companies, closing agents, appraisers and everyone else that helps us close
a transaction.
Our most important connection, however, is with each other. Success in our
industry depends on our active participation within our organization, where we are
constantly paving the way for positive changes. And that participation is paying off.
The power of more than 1.3 million members makes a difference every day—from
Washington to our hometowns.
We all played “connect the dots” as young children, drawing a line from one number
to the next to form a complete picture. What we do as REALTORS® is very similar—
guiding our clients through the process of ultimately buying, selling or leasing real
property. Continually working to improve that process is part of what we do as
REALTORS®—and a very important part of our organization as a whole. In 2007,
we look to strengthen the connections within our business and the REALTOR®
organization—as well as outside the REALTOR® family.
Throughout this Guide, you’ll find valuable information on all these connections,
as well as where you can find additional details. Most importantly, you’ll also find
sections titled “Actions You Can Take” on each page that will help you get more
involved and make better connections at all levels.
Together, we can make great things happen. Join us in continuing to connect the
dots throughout this year and beyond—for all our benefit. United, we thrive.
Sincerely,
Pat Vredevoogd Combs, ABR, CRS, GRI, PMN Dale A. Stinton, CAE, CPA, CMA, RCE
President Executive Vice President/CEO
2007
We’re Part of Something Valuable
MEMBERSHIP
1,357,085
1,264,640
1,102,250
As a REALTOR®, you are part of an elite group—
976,960
and the world’s largest trade association. The more
876,195
than 1.3 million members who make up the REALTOR®
803,803
REFERENCE
766,560
organization creates incredible power. That power
translates to numerous benefits for every member.
Your NAR dues contribute to the ongoing success of
our industry, and your business. Those dues provide
all of us with the necessary resources, education,
competitive advantages and rights representation
GUIDE
needed to continue our successes while protecting 2000 2001 2002 2003 2004 2005 2006
home buyers and sellers. ANNUAL MEMBERSHIP GROWTH
In return, you also receive numerous benefits that far outweigh the $64 of your
annual dues attributable to National. As a matter of fact, the REALTOR® brand alone
generates an average of $32,000 in incremental income for every REALTOR® during
*
his or her membership. To make the most of your membership and our collective
efforts, take advantage of benefits identified throughout this Guide.
Protecting Our Profession
Government Affairs: We’re in Washington, fighting every day for our profession.
Find out what we’re doing right now, and how you can get involved. (Pages 2–4)
RPAC: Help us raise funds to gain influence with decision makers. (Page 3)
Technology: From SentriLock to REALTOR.com®, use these technology resources
to your advantage. (Page 4–5)
Competitive Advantage
Education: Earn designations and stay informed in this ever-changing industry.
(Pages 10–12)
Advertising: See how we’re making a difference with consumers, and how you
can leverage the REALTOR® brand to your advantage. (Pages 6–7)
Code of Ethics: Show your clients what sets REALTORS® apart from the rest.
(Pages 8–9)
Information
REALTOR® Magazine: A $56 value, the magazine is provided free to NAR
members. (Page 13)
REALTOR.org: Find a wealth of information and the latest industry news online,
any time. (Pages 13)
ProQuest Database: More than 1,400 business, financial and real estate industry
publications are available, free of charge, to NAR members. (Page 13)
Practical Solutions and Savings
REALTOR Benefitssm Partners: These solutions provide you with value-added offers
and discounts on products and services—and result in additional revenue to help
keep NAR dues low. (Page 16)
REALTOR Benefitssm Publications: Hundreds of industry publications are available
online at the REALTOR.org Store to help you continue to succeed. (Page 16)
*Brand Valuation Study, 2005, based on the average member, which has 6–10 years experience realizing $4,500 a year in
incremental income due to the marketplace advantages the REALTOR® brand brings to his or her business.
Look for these call-outs throughout this Guide for:
Actions You Can Take:
• What you can do to take advantage of your benefits, how you can help and where you can find out more
• In addition to the individual URLs, a site dedicated to this Guide is available at
www.REALTOR.org/MembershipGuide
MEMBERSHIP REFERENCE GUIDE: 2007 1
PROTECTING
Our Victories in 2006 Fighting for Our Rights
OUR
The power of 1.3 million members gives us considerable influence on Capitol Hill. We are constantly working with key decision makers in Washington to represent our
Together, we leverage that power to affect governmental decisions that are relevant industry and best interests as REALTORS®. As we work to maintain and improve our
PROFESSION
to our industry and in the best interests of all REALTORS® —and the American people. industry, we represent your interests through extensive Government Affairs activities:
Sometimes, it’s hard to see the result of these day-to-day decisions. The reality is, RPAC: The REALTORS® Political Action Committee (RPAC) raises
they are changing the way people buy and sell houses—and these victories are voluntary funds from REALTORS® to contribute to candidates’ We shape
benefiting you with every transaction. campaigns at the national, state and local level. RPAC is one of
the most influential PACs in Washington and around the nation. the way our
Here are some of the important victories we achieved together in 2006: We use that political influence to support candidates who support
public policies beneficial to REALTORS®. We need your help— industry does
For the sixth
contribute to RPAC today. business, and
consecutive year,
Due to NAR’s
banks are prohibited
NAR led the fight to NAR successfully
REALTOR® Action Center: The REALTOR® Action Center sees to we’re making
advocacy efforts, approve a House bill lobbied Congress to it that officials, once elected, turn their promises into action that
legislation progressed from entering real making substantive maintain the flood we—and homeowners—can benefit from. The changes made in considerable
further than in any estate brokerage. changes to the FHA insurance program and Washington affect how we do business every day. We support the
previous Congress. program. to update flood maps. issues you care about most in Congress, and follow through with
progress.
Banks key people to better our industry at large.
in Real
Small FHA
Estate But those battles aren’t won overnight. They take a long time and are the culmina-
Business Reform Flood
Health Insurance tion of a lot of hard work by all 1.3 million of us. Thousands of bills are introduced
Plans during every session of Congress; each one can be considered for months
or even years before it becomes law. Make your voice heard by registering at
www.REALTORActionCenter.com and responding to “Calls For Action,” sending
messages to members of Congress on legislation that directly affects you.
Here’s what we’re trying to change right now:
• Small Business Health Care —enact health care coverage legislation for self-employed
REALTORS® and their employees
• Mixing of Banking and Commerce —enact a bill permanently barring banks from
RPAC entering real estate brokerage
Receipts REALTOR® • Affordable Housing Opportunities —enact legislation improving FHA to broaden
Calls Action
homeownership opportunities
For Center
Record-breaking Action • GSE Reform —enact a bill preserving the housing mission of Fannie Mae and Freddie Mac
year for RPAC 150 State and • Real Estate Tax Benefits —making certain that the tax code continues to support housing
receipts and Local Partners opportunities and homeownership
®
disbursements REALTOR Action added to REALTOR®
to candidates. Center surpasses • Property Casualty Insurance —maintaining the nationwide availability and affordability of
Action Center
10% goal on residential and commercial property insurance, including terrorism insurance
Network.
member Call For
• Anti-Predatory Lending —continue to help consumers avoid predatory lending and work
Action campaigns.
for strong legislation against it
• Mortgage Fraud —help protect consumers from fraudulent mortgage practices
• Nontraditional Mortgage Guidelines —protect consumers in regards to mortgage
lenders that are not insured banks and the risks of nontraditional mortgages
In addition to our victories in government, there were also many other
important achievements over the past year:
• Membership reached an all-time high of 1.3 million members
• 260,000 SentriLock lockboxes used by 135,000 REALTORS® in more than
100 Associations
• REALTOR.com® visited by more than 6 million consumers each month Actions You Can Take:
• Increased consumer perception of working with a REALTOR® by 20% in the past • Vote for supporters of homeowners’ rights issues
three years • Get involved in your Local Board’s legislative committee
• Constructed houses in New Orleans following the devastation of Hurricane Katrina. • Contribute to RPAC: www.REALTOR.org/RPAC
• Participate in “Calls For Action” from the REALTOR® Action Center:
By the end of the year we will have built a total of 50 new homes.
Register at www.REALTORActionCenter.com
• Visit www.REALTOR.org/GovernmentAffairs for more information
• Visit www.REALTOR.org/MembershipGuide
2 P R O T E C T I N G O U R P R O F E S S I O N : G O V E R N M E N T A F FA I R S P R O T E C T I N G O U R P R O F E S S I O N : G O V E R N M E N T A F FA I R S 3
PROTECTING
Protecting and Advancing Our Industry
OUR
As the most powerful force in real estate, NAR and REALTORS® are setting the Trusted Technology Advice
standard for real estate technology. As a result, products and services have been Technology can be complicated and fast-
PROFESSION
developed by or in partnership with NAR to provide you with resources you can changing. You want to use tools that make Take
trust—and to protect you from unnecessary expenditures and exposure to risks. your job easier and more efficient, but it’s hard
Take advantage of these resources to maximize your efficiency and feel confident to keep up. As a result, NAR created the Center
advantage
in your technology decisions: for REALTOR® Technology (CRT) to provide of these
REALTORS® with technology leadership, guidance
It’s Never Been Easier to Market and assistance for the real estate industry. resources,
Yourself and Your Homes CRT makes available informed industry insight,
REALTOR.com® was developed to provide consumers with developed to
research and open-source applications that
a single online resource for all property listings—and for all are of the most benefit to you without wasting protect us
REALTORS® to have a resource developed for us, by us. It your time and money.
remains the #1 most visited homes-for-sale site, with more than from risk
6 million consumers visiting each month. All of your listings,
with a photo, are always posted for free, but you can enhance
and increase
Protect Your Information
your presence and listings with what consumers want most
Information security has become an increasingly
business.
online—multiple photos, detailed descriptions, virtual tours and
more. Be sure to include REALTOR.com® and its online market- important issue, but one that is difficult to both
ing systems as a key part of your marketing plan. understand and ensure. That’s why NAR and the
Center for REALTOR® Technology (CRT) developed the REALTOR®
To receive this benefit you must be an MLS participant and your MLS must be a REALTOR.com®
data content provider. Secure certification program to protect your information and
your customers from risks. The certification also assures your
customers that they are dealing with a company they can trust.
REALTOR® Lockbox Solution
To provide REALTORS® with a high-quality, cost-effective option in
lockboxes, NAR became majority owner of SentriLock. SentriLock Online Transaction Standard
developed the REALTOR® Lockbox, which has the features you In a collaborative effort with other industry leaders, NAR
requested most. As of January 2007, 135,000 REALTORS® helped create RETS, the Real Estate Transaction Standard, for
in more than 100 Associations had converted. Ask your local exchanging real estate information electronically. RETS offers a
Association or MLS about SentriLock for your lockbox solution. trusted standard for all parties involved in real estate transac-
tions to communicate—protecting you from headaches or pur-
Transaction Management Solution chasing technology that doesn’t work well with other parties.
Real Estate Business Technologies (REBT), a subsidiary of the
California Association of REALTORS®, in partnership with NAR,
developed RELAY™, a transaction management tool that enables REALTOR® Safety
you to streamline workflow and communication with clients. We’re not only committed to protecting our industry and your business, we’re
With RELAY™, you can move data and forms from ZipForm® and also committed to your personal protection and safety. That’s why we began
WINForms®, then connect with clients and affiliates anytime, REALTOR® Safety Week five years ago and annually provide materials to your
anywhere, using a personalized transaction Web site. State and Local Boards to heighten awareness and help educate you on the
issue. The 2007 REALTOR® Safety Week will be observed September 9–15.
Visit www.REALTOR.org/Safety for more information.
Official Forms Software of NAR
RE FormsNet is the producer of ZipForm® and is a joint venture
between NAR and Real Estate Business Services, Inc. (REBS), a
subsidiary of the California Association of REALTORS®. ZipForm®
allows you to generate contracts electronically, increasing your Actions You Can Take:
• Use these services and products that are designated as REALTOR® Owned & Operated
productivity by reducing the time you spend doing paperwork. • Enhance your presence on REALTOR.com® and use it as a marketing tool:
It’s easy to use and works with RELAY™ as part of a complete www.Resource.REALTOR.com or 1-800-878-4166
online transaction system. • Talk to your Local Board or MLS about SentriLock: www.sentrilock.com or 1-866-736-2322
• Utilize RELAY™ to conduct your transactions electronically, saving time and money:
www.rebt.com or 1-866-736-REBT (7328)
• Complete your contracts electronically with ZipForm® to save time:
www.zipform.com or 1-866-MY-FORMS (693-6767)
• Use the tips to help keep you safe on the job at www.REALTOR.org/Safety
• Visit www.REALTOR.org/CRT for more information on how NAR can help solve your technology issues
• Get certified with REALTOR® Secure: www.REALTOR.org/Secure or 1-312-329-8646
• Ask your vendors if they are RETS-compliant: www.rets.org or 1-248-374-1045
*REALTOR® Owned & Operated means the company or program is owned or operated by one or more REALTOR® Associations. • Visit www.REALTOR.org/MembershipGuide
4 PROTECTING OUR PROFESSION: TECHNOLOGY PROTECTING OUR PROFESSION: TECHNOLOGY 5
COMPETITIVE
It Means Something to be a REALTOR® Making Our Value Known
ADVANTAGE
As a REALTOR®, you are set apart from the rest. Clients trust you with the intimidating Public Awareness Campaign
Percentage of consumers who are more
task of buying and selling a home, and rest easy knowing that you are an absolute Consumers know that we’re the gold standard when it likely to hire a REALTOR® than a real estate
professional. Only members of NAR can call themselves a REALTOR®. comes to buying and selling homes. Every year, their trust agent who is not a REALTOR®.
64%
64%
in us grows—thanks to our Public Awareness Campaign.
60%
57%
There is real value in being a REALTOR®.
53%
52%
To keep increasing our presence in the marketplace, NAR
Consumers The REALTOR® Brand creates an advertising campaign each year that highlights
As a registered, collective membership mark, the REALTOR® brand the significant benefits of choosing a REALTOR®.
recognize the is something only you can use as a member of NAR. Consumers
REALTOR® know that there’s a difference between a licensee and a REALTOR®— Now in our tenth year, the campaign goes beyond 2001 2002 2003 2004 2005 2006
and they demand REALTORS®. In fact, a recent study concludes the educating and persuading consumers about the value of CONSUMER PERCEPTION
brand. Use REALTOR® brand generates an average of $32,000 in incremental hiring a REALTOR®. The new ads encourage consumers to
income for every REALTOR® during his or her membership. To main-
* consider real estate as a strong long-term investment and to contact a REALTOR® in
it to your tain its power in setting us apart, the membership mark must be their local market with the call to action, “Every market’s different, call a REALTOR®
advantage. preserved and used properly. Please refer to our trademark guide- today.” Ads continuing to air from 2006 also highlight the honesty and integrity
lines online in the Law & Policy section of REALTOR.org or in the REALTORS® bring to every transaction by committing to a Code of Ethics, and explain
“On Your Mark” brochure. that REALTORS® have the experience to market a seller’s home more effectively,
so it can sell for up to 16% more than selling without representation.
REALTOR® Pride Campaign
The strength of 1.3 million members is a powerful branding tool that should not In 2007, we’re running the public awareness campaign all year long to further
be overlooked. REALTORS® represent trust and professionalism—qualities that increase consumers’ awareness of the REALTOR® brand. In the past six years,
consumers demand when searching for someone to help them make such an the percentage of consumers surveyed who are more likely to hire a REALTOR®
important decision as buying a home. As a REALTOR®, you are the person they’re than a real estate agent who is not a REALTOR® has risen from 52 percent to
requesting. Actively promoting your involvement in NAR as a REALTOR® spells real 64 percent. Leverage that perception to expand your own business. You can
success for your business. Wear your REALTOR® pin and incorporate the REALTOR® use the elements from this campaign to promote yourself to prospective clients—
“R” into your marketing materials to make sure your clients know that you’re add our banner to your Web site, screen the TV
someone they can trust. spots within your presentations or distribute the
“It Pays to Work with a REALTOR®” brochure to drive
Use the power of all of us to propel yourself toward success—promote yourself home the benefits of working with a REALTOR®.
as a REALTOR®.
Take advantage of the REALTOR® brand—and
*Brand Valuation Study, 2005, based on the average member, which has 6–10 years experience realizing $4,500 a year in expand your business.
incremental income due to the marketplace advantages the REALTOR® brand brings to his or her business.
Actions You Can Take:
• Make the most of your membership by actively promoting yourself as a REALTOR® to your prospects
and clients
• Use the REALTOR® “R” everywhere, and be sure to use the registered trademark correctly to maintain the
power of the brand. See the “On Your Mark” brochure for more information:
www.REALTOR.org, search “logo standards,” www.REALTOR.org/Store
• Wear your REALTOR® pin and show your NAR Membership Card: www.REALTOR.org/PrideCampaign
To order pins, visit: www.RealtorTeamStore.com
• Purchase the “It Pays to Work with a REALTOR®” brochure to distribute to prospects:
www.REALTOR.org/Store or the REALTOR Benefitssm Resource Guide
• Add campaign banners to your Web site and show the TV ads during presentations:
www.REALTOR.org/AwarenessCampaign
• Visit www.REALTOR.org/AwarenessCampaign for more on what NAR is doing to promote the
REALTOR® brand
• Visit www.REALTOR.org/MembershipGuide
6 C O M P E T I T I V E A D V A N TA G E : R E A LT O R ® B R A N D C O M P E T I T I V E A D V A N TA G E : P U B L I C A W A R E N E S S 7
COMPETITIVE
What We Stand For Summary of the Articles of the Code
ADVANTAGE
As REALTORS®, we follow a strict Code of Ethics that non-members cannot lay Duties to Clients and Customers
claim to. Our Code represents honor, integrity and service in our industry. It guides Article 1: REALTORS® protect and promote their clients’ interests while treating all
us through our daily interactions with clients, the public and each other. parties honestly.
And it sets us apart from everyone else. Article 2: REALTORS® refrain from exaggeration, misrepresentation or concealment
of pertinent facts related to property or transactions, and do not reveal facts that
Mandatory Ethics Training are confidential.
As one of the primary differentiators of being a REALTOR®, there
Our Code may be no other issue that is more important. That’s why all Article 3: REALTORS® cooperate with other real estate professionals to advance
puts us far REALTORS® are required to complete Ethics Training every four their clients’ best interests.
years to ensure members are upholding the high standard defined
ahead of the by the Code. For your convenience, you can complete your Article 4: When buying or selling on their own account or for their firms, REALTORS®
training online at REALTOR.org or through your Local Board. make their true position or interest known.
competition,
Arbitration and Mediation Article 5: When providing professional services where they have any present or
and assures Due to the nature of our business, good-faith disagreements contemplated interest in property, REALTORS® disclose interest to all affected parties.
consumers of inevitably arise. Arbitration and mediation are used to resolve these Article 6: REALTORS® disclose any fee or financial benefit they may receive from
disputes fairly and quickly. recommending related real estate products or services and accept compensation
our integrity. only with their clients’ informed consent.
Article 7: REALTORS® receive compensation from only one party, except where
they make full disclosure to all parties and receive informed consent from their client.
Article 8: REALTORS® keep entrusted funds of clients and customers in a separate
escrow account.
Article 9: REALTORS® make sure that the details of agreements are put into writing
whenever possible and that parties receive copies.
Duties to the Public
Article 10: REALTORS® give equal professional service to all clients and customers
irrespective of race, color, religion, sex, handicap, familial status, or national origin
and they do not discriminate in their employment practices on any of these bases.
Article 11: REALTORS® are knowledgeable and competent in the fields of practice
in which they engage, or they get assistance from a knowledgeable professional,
or disclose any lack of expertise to the client.
Article 12: REALTORS® present a true picture in their advertising and in other
public representations.
Article 13: REALTORS® do not engage in the unauthorized practice of law.
Article 14: REALTORS® willingly participate in ethics and arbitration enforcement
actions.
Duties to REALTORS®
Article 15: REALTORS® make only truthful, not misleading, comments about
other real estate professionals.
Article 16: REALTORS® respect the exclusive representation or exclusive
brokerage relationship agreements that other REALTORS® have with their clients.
Article 17: REALTORS® arbitrate contractual disputes and specific non-contractual
Actions You Can Take: disputes with other REALTORS® and with their clients.
• Tell clients and prospects you adhere to the REALTOR® Code of Ethics
• Promote yourself as a REALTOR®
• View the full Code: www.REALTOR.org, search “Code of Ethics”
• Visit www.REALTOR.org/COEtraining for more on Mandatory Ethics Training
• Visit www.REALTOR.org and search “arbitration” or “mediation” for more information
• Visit www.REALTOR.org/MembershipGuide
8 C O M P E T I T I V E A D V A N TA G E : C O D E O F E T H I C S C O M P E T I T I V E A D V A N TA G E : C O D E O F E T H I C S 9
COMPETITIVE
Set Yourself Apart
ADVANTAGE
Do you understand foreign negotiating processes? Could you work on a Additional NAR Programs, Designations and Certifications
commercial project if your client had an additional need? Can you reach today’s International
more diverse consumers? Learn to serve international clients in your local market by
Know more than just how to sell a house. Know how to do it with other cultures, gaining understanding of the cultural differences that affect the
in the world of business and more. Put yourself ahead of the pack with specialized process—whether it’s servicing inbound companies, assisting
immigrants with purchasing a home or helping both U.S. and
designations—those who do have a median annual income $42,000 higher than
overseas clients buy vacation homes. NAR International can
REALTORS® without a designation. *
help you maximize your selling and earning potential with these
Institutes, Societies and Councils resources and programs.
CCIM INSTITUTE WorldProperties.com: Access this site to secure listings, sell homes
CCIM: Certified Commercial Investment Member: Commercial and promote yourself worldwide. WorldProperties.com serves agents
investment experts demonstrating unparalleled financial analysis skills. from more than 25 countries, and can assist with cross-border referral
1-800-621-7027 www.CCIM.com certification, property advertising tools and global market information.
1-800-874-6500, ext. 8820 www.WorldProperties.com
THE COUNSELORS OF REAL ESTATE CIPS: Certified International Property Specialist ensures REALTORS®
CRE: Counselor of Real Estate: The designation for only the most success in servicing international clients in their local community.
experienced and trusted advisors in real estate. 1-800-874-6500, ext. 8412 www.REALTOR.org/International
1-312-329-8427 www.CRE.org TRC: Transnational Referral Certification distinguishes REALTORS®
among two million agents worldwide and integrates international referrals
COUNCIL OF REAL ESTATE BROKERAGE MANAGERS into their business plans.
CRB: Certified Real Estate Brokerage Manager: The measure of 1-800-874-6500, ext. 8376 www.REALTOR.org/International
success for real estate brokerage management.
1-800-621-8738 www.CRB.com Commercial
Stay updated on all the issues that affect commercial
COUNCIL OF RESIDENTIAL SPECIALISTS practitioners. Through the REALTORS® Commercial Alliance
CRS: Certified Residential Specialist: Earn the highest designation (RCA), you can obtain specialty area services, education,
for sales associates in the residential sales field. industry research and periodic publications such as the
1-800-462-8841 www.CRS.com Commercial Report e-newsletter, RCA Report, Technology &
IREM®: INSTITUTE OF REAL ESTATE MANAGEMENT Intelligence Briefings CD and the Hot Topics Report series.
Awards the CPM®, the Accredited Commercial Manager, the Accredited 1-888-648-8321 www.REALTOR.org/RCA
Residential Manager® (ARM®) and the Accredited Management
APPRAISAL
Organization® (AMO®) credentials.
GAA: General Accredited Appraiser
® ®
CPM : Certified Property Manager : The premier real estate RAA: Residential Accredited Appraiser
management credential for property and asset managers. 1-800-874-6500, ext. 8393 www.REALTOR.org/Appraisal
1-800-837-0706 www.IREM.org AT HOME WITH DIVERSITY®
1-202-383-1201 www.REALTOR.org/Diversity
REBAC: REAL ESTATE BUYER’S AGENT COUNCIL
AUCTION
ABR®: Accredited Buyer Representative: The mark of excellence
1-800-874-6500, ext. 8441 www.REALTOR.org/Auction
in comprehensive buyer representation services and expertise.
1-800-648-6224 www.REBAC.net e-PRO®
www.eProNAR.com
ABRMsm: Accredited Buyer Representative Manager: Expert
GRI: GRADUATE, REALTOR® INSTITUTE
training for brokers, owners and managers incorporating buyer 1-800-874-6500, ext. 8215 www.REALTOR.org/GRI
representation into their businesses.
RCE: REALTOR® ASSOCIATION CERTIFIED EXECUTIVE
1-800-648-6224 www.REBAC.net
1-800-874-6500, ext. 8545 www.REALTOR.org/RCE
RLI: REALTORS® LAND INSTITUTE REPA: REAL ESTATE PROFESSIONAL ASSISTANT
ALC: Accredited Land Consultant: Brokerage and management 1-800-648-6224 www.professional-assistant.com
experts for all types of land—farms to development. RSPS: RESORT & SECOND HOME PROPERTY SPECIALIST
1-800-441-5263 www.RLILand.com 1-800-874-6500, ext. 8393 www.REALTOR.org/Resort
SIOR®: SOCIETY OF INDUSTRIAL AND OFFICE REALTORS® SRES: SENIORS REAL ESTATE SPECIALIST
1-800-500-4564 www.SeniorsRealEstate.com
The most knowledgeable, experienced and successful industrial and
office specialists. Expect more.
1-202-449-8200 www.SIOR.com Actions You Can Take:
• Take classes to earn NAR designations and certifications
WCR: WOMEN’S COUNCIL OF REALTORS® • Update your member profile in NRDS to include your designations and specialties:
PMN: Performance Management Network: The REALTOR® www.REALTOR.org and click “NRDS” on the top bar
designation that combines today’s real-world skills with WCR’s powerful • Sign up for online designation courses at REALTOR® University: www.REALTOR.org/RealtorUniversity
• Use REALTOR Benefitssm Publications: www.REALTOR.org/Store
nationwide referral network.
• Purchase the “Education Matrix” brochure: www.REALTOR.org/Store
1-800-245-8512 www.WCR.org • Visit the Web sites or call the numbers listed below each section to find out more about these resources
*2005 NAR Member Profile Survey, REALTORS® with a designation earned a median annual • Visit www.REALTOR.org/MembershipGuide
income of $82,900 while members without a designation had a median income of $40,900.
10 C O M P E T I T I V E A D V A N TA G E : S P E C I A LT I E S C O M P E T I T I V E A D V A N TA G E : S P E C I A LT I E S 11
BE
ACTIVE
Keep Your Edge Stay Informed
&
INFORMED
The more you know, the more of an advantage you’ll have. Get more education to We keep each other informed through conventions, seminars, publications and
better market yourself, be more valuable to clients and prospects, be even more Web sites. Get involved today and be active and informed.
efficient and get more business.
REALTOR.org
REALTOR® REALTOR® University Get the latest NAR developments online at REALTOR.org,
University
Take courses, work toward NAR designations and earn updated daily. It is NAR’s official member communication tool,
continuing education credits from the comfort of your own offering a wealth of information and resources, including a
home with REALTOR® University. REALTOR® University offers virtual library, original research and online education. Register
more than 100 hours of online education in sales, marketing at REALTOR.org to access the member-only sections of our
and business skills, and allows you to try classes for free site, and to customize updates you receive from NAR on the
before purchasing. issues that interest you.
e-PRO® REALTORS® Conference & Expo
The e-PRO® certification raises the bar for all REALTORS® in Attending the REALTORS® Conference & Expo keeps you in the
Internet and technical expertise. The training program teaches loop. With insights from more than 200 seminars and more than
how to communicate effectively with, and market to, the online 600 exhibitors on-site to share the newest
consumer and get the most out of your online real estate business. real estate products and services, it’s a
Another available e-PRO® course focuses on the unique needs great place to compare prices, gain valu-
of property managers. The program also keeps you connected able skills and network with colleagues.
to an extended network of REALTORS® after your certification, Nov. 13 –16, 2007, Las Vegas, NV
so you can continue to develop your skills in this area. Nov. 7–10, 2008, Orlando, FL
At Home with Diversity® Midyear Legislative Meetings & Trade Expo
Get a competitive edge in reaching highly profitable, diverse This annual gathering in our Nation’s Capital includes NAR’s
housing markets. See the Community Involvement section on governance meetings, legislative activities and a Trade Expo
pages 14–15 for more information. with more than 300 booths. Free admission to members.
May 14–19, 2007, Washington, DC
On Common Ground May 12–17, 2008, Washington, DC
Learn how to guide your community through smart growth
initiatives and programs with this FREE twice-yearly magazine. REALTOR® Magazine
See the Community Involvement section on pages 14–15 for REALTOR® Magazine delivers the national and regional
more information. perspectives you need to succeed in business—it’s your
monthly source on everything from best practices to trend
watching to tech tips and more.
REALTOR® Magazine Online
Access articles from the print version as well as columns and
online-only features at REALTOR® Magazine Online . Find out
what’s going on in our industry—and what that means for you.
Your source for FREE information online.
You have access to more than 1,400 business, financial and
real estate industry publications, with ProQuest FREE of charge
to members.
Actions You Can Take: Actions You Can Take:
• Register for online classes at REALTOR® University: www.REALTOR.org/RealtorUniversity • Register on REALTOR.org and visit frequently: www.REALTOR.org or Information Central
• Sign up for e-PRO® courses: www.eProNAR.com or www.eProNAR.com/PropertyManagers at 1-800-874-6500
• For more on At Home with Diversity®, visit www.REALTOR.org/Diversity or call 1-202-383-1201 • Register for the 2007 Conference & Expo in Las Vegas: www.REALTOR.org/Conference
• Subscribe to On Common Ground, the magazine about Smart Growth practices: • Attend the Midyear Legislative Meetings & Trade Expo: www.REALTOR.org/Meetings
www.REALTOR.org/SmartGrowth • Receive the most current industry news at REALTOR® Magazine Online: www.REALTOR.org/RealtorMag
• Visit www.REALTOR.org/MembershipGuide • Access free publications: www.REALTOR.org/library and click on “Access ProQuest”
• Visit www.REALTOR.org/MembershipGuide
12 B E A C T I V E & I N F O R M E D : E D U C AT I O N B E A C T I V E & I N F O R M E D : I N F O R M AT I O N R E S O U R C E S 13
BE
ACTIVE
Together, We Can All Make a Difference
&
INFORMED
REALTORS® are leading the way in our Recognizing REALTORS® Who Make a Difference
communities across the country. By We appreciate seeing others make outstanding contributions in our industry. Here are
helping clients find affordable housing programs that recognize REALTORS® that work toward change in their communities.
in our communities, we continue to
Diversity HOPE Awards (Home Ownership Participation for Everyone):
aid the expansion of our local areas— The HOPE Award is granted every two years to those who make
and create great, new opportunities outstanding contributions toward increasing minority homeownership.
for ourselves as well.
REALTOR® Magazine Good Neighbor Awards: Every year,
NAR’s Housing Opportunity, Diversity REALTOR® Magazine honors those of us who have made immeasurable
Housing Smart
commitments to our communities.
and Smart Growth programs work Opportunities Growth
together to improve our communities Helping People in Need
and the lives of the people who live in Our expertise as REALTORS® is unmatched—and that’s why it’s so important that
them. Getting involved with the commu- we connect with the people who need it most. Get involved today and create a
nity isn’t just a good deed—it’s also brighter future for them.
very good for your business. Think about it: expanding your community or market
creates more opportunity, more business ventures and more capital. It’s a winning Habitat for Humanity: NAR has partnered with Habitat for Humanity since 2001 to provide
affordable housing in the host city of our annual convention. In total, REALTORS® have helped
solution for you, and your clients. build 50 homes in New Orleans.
Housing Opportunity REALTORS® Relief Foundation: This foundation raises funds to help families overcome
As a REALTOR®, you know that a lack of affordable housing affects several parts devastation, like we did in New Orleans. In 2006, almost $6 million was raised.
of the real estate market including first-time buyers, low-income families, minorities, National Homeownership Month: Each year, the White House declares June as National
Homeownership Month to celebrate homeownership in America. As recognized leaders in
seniors, the disabled, renters and single-family purchasers, in addition
your communities, we encourage you to support this initiative.
to rental property owners and developers. It is imperative that every-
Getting one is able to find affordable housing opportunities. Get involved and make a change today.
involved That’s where we come in. NAR’s Housing Opportunity Program helps
Remembering Martin Luther King, Jr.
within your you identify and advocate housing opportunities in your community, so
As REALTORS® who abide by our strict Code of Ethics, we wholeheartedly
you can create a brighter future for a family in need, as well as expand
community your own business success. believe in the American Dream—and that everyone should be able to realize
it, regardless of race or ethnicity. We hope to keep Dr. King’s teachings alive
isn’t just a Smart Growth through continued success within our Fair Housing, Diversity and Housing
It’s hard to keep our communities attractive, livable, affordable and Opportunities programs, which help to ensure that every person has an equal
good idea… functioning well when they’re in the midst of explosive growth and opportunity to find their perfect home.
it’s also good change. Whether yours is struggling with transportation and land use
The NATIONAL ASSOCIATION OF REALTORS® is proud to be sponsoring Dr. King’s
issues, crowded schools, preserving open space or working to bring
for business. vacant areas to good use, you are an instrumental force in helping to memorial in Washington, DC, which will inspire peaceful progress toward equality
shape the community’s future. for years to come. The four to five million visitors expected each year will see
NAR’s permanent inscription on the Visitor Center donor wall and recognize our
NAR’s Smart Growth program has all the resources you need with information and commitment to the American Dream. If you’d like to get involved, or find out more
grants to keep the changes coming along smoothly. about the memorial to be unveiled in 2008, visit www.REALTOR.org/MLK today.
On Common Ground: Subscribe to our FREE twice-yearly magazine
that reports on a range of Smart Growth practices and success stories,
for inspiration within your own community. On Common Ground is your Actions You Can Take:
source for all things associated with Smart Growth initiatives. • Get involved in your community or across the country. Work with your Local Board to make change together.
• Visit www.REALTOR.org/HousingOpportunity for more information
Diversity • Attend the Home From Work class and learn how to work with Employer-Assisted Housing (EAH) initiatives,
and better serve your lower-income clients: www.REALTOR.org/HousingOpportunity
Diversity is not only good business—it is the business of the future. More than • Click on “My Account” at REALTOR.org and sign up to receive the Housing Opportunities newsletter to
two-thirds of new households are from the African-American, Hispanic and Asian- find out how to be an agent of change in your own community: www.REALTOR.org
American communities. • Use the Smart Growth Tool Kit, subscribe to On Common Ground and find out more about how to
succeed in fast-growing communities: www.REALTOR.org/SmartGrowth
At Home with Diversity®: The “At Home with Diversity®” certificate • Find out more about Diversity and register for the “At Home with Diversity®” course, available in the
course teaches you how to work with customers from diverse back- classroom and online at REALTOR® University: www.REALTOR.org/Diversity or 1-202-383-1201
grounds. The course is available for CE credit and can be applied • Visit www.HopeAwards.com
toward the CIPS, CRS and PMN designations. • For more on Good Neighbor Awards, visit www.REALTOR.org/RealtorMag and click on the logo
• For more on Habitat for Humanity, visit www.REALTOR.org/Conference
Get involved in your Association—and encourage other REALTORS® to get involved • For more on the REALTORS® Relief Foundation, visit www.REALTOR.org/Relief
too. NAR has a variety of tools that provide time-tested ideas and case studies, • Contact your Association or go online for ideas on how to get involved in National Homeownership Month:
including Diversity Toolkits and the Developing Diversity in Leadership of REALTOR® www.REALTOR.org/Homeownership
• For more on the Washington, DC Martin Luther King, Jr. National Memorial, visit www.REALTOR.org/MLK
Associations manual.
• Visit www.REALTOR.org/MembershipGuide
14 B E A C T I V E & I N F O R M E D : C O M M U N I T Y I N V O LV E M E N T B E A C T I V E & I N F O R M E D : C O M M U N I T Y I N V O LV E M E N T 15
Reward Yourself
The REALTOR Benefitssm Program is YOUR member benefits
program. It provides you value-added offers and savings from
NAR alliance partners and a comprehensive collection of industry
publications. Your support of this program is a smart move—
not only will you save time and money by taking advantage
of unique and valuable offers, but you will also be helping to
keep NAR membership dues low.
REALTOR Benefitssm Partners
Look no further—here you’ll find value-added offers and discounts created just for
you on the products and services you use every day from partners you can trust.
Be sure to make the REALTOR Benefitssm Program your first stop when shopping for
everything from wireless communications and flat screen TVs, to a variety of insur-
ance and financial solutions. You are sure to find just what you’re looking for in the
following categories:
• Insurance/Warranty • International Marketing
• Financial • Office Solutions
Save time • Technology • Industry News
and money — • Marketing • Automotive
and help keep REALTOR Benefitssm Publications
You’ve got to be in the know—and that’s why we offer a comprehensive
NAR dues collection of books, brochures, research profiles and manuals by
NAR and other industry experts to help you enhance your business.
low with the Hundreds of publications are available at the REALTOR.org Store in
REALTOR these categories:
Benefitssm Buying/Selling: We’ve put together the most important information
to give your clients regarding the buying or selling of their homes.
Program.
Investing: Follow our guide and learn to invest your money wisely—
in your business and beyond.
Professional Development: Be savvy about your industry—with these guides
that cover everything from marketing to customer interaction.
Legal Issues: Learn the rules regarding everything from Fair Housing to lead paint
exposure, and how to work through them.
Broker/Research Resources: Research any particular market and get advice
from fellow professionals.
Check the accompanying REALTOR Benefitssm Program Resource Guide to see a
detailed list of partners, publications, products and services available.
Actions You Can Take:
• Use partner solutions: www.REALTOR.org/RealtorBenefits
• Purchase publications: www.REALTOR.org/Store
• Reference the enclosed REALTOR Benefitssm Program Resource Guide
• Visit www.REALTOR.org/MembershipGuide
16 B E A C T I V E & I N F O R M E D : R E A LT O R B E N E F I T S S M P R O G R A M
NAR 2007 Officers
These leaders are listed here to serve as your direct contact if you should encounter any issues.
Please don’t hesitate to contact them so that, together, we make the most of your membership.
President Senior Vice Presidents
Pat Vredevoogd Combs, ABR, CRS, GRI, PMN Janet Branton
Senior Vice President AE/Leadership,
President-Elect International and Specialties
Richard F. “Dick” Gaylord, CIPS, CRB, CRS, GRI AE & Leadership Development, Business Specialties,
REBAC, International, REALTORS® Land Institute
First Vice President
Jerry Giovaniello
Charles McMillan, GRI
Senior Vice President Government Affairs
Treasurer and Chief Lobbyist
Bruce F. Wolf Legislative Advocacy, Political Fundraising, Policy
Development, Grassroots Mobilization
Immediate Past President Bob Goldberg
Thomas M. Stevens, CRB, CRS, GRI Senior Vice President Marketing and Business
Development, and Commercial Services
Vice President & Liaison Marketing, Promotion, Business Development, REALTORS®
to Committees Commercial Alliance, NAR Booth/Member Outreach,
Peggy Ann McConnochie, e-PRO, GRI Marketing Research, REALTOR Benefitssm Program, Product
Management, Education Services, REALTOR.com®
Vice President & Liaison Doug Hinderer
to Government Affairs Senior Vice President Human Resources
Monty Newman and Office Services
Employment, Employee Relations and Training, Compensation
Executive Vice President/ and Benefits, Mail Services, Office Services, Building Services
Chief Executive Officer
Dale A. Stinton, CAE, CPA, CMA, RCE Laurie Janik
General Counsel, Senior Vice President
For NAR staff contact information, Law and Policy
visit www.REALTOR.org/Infoexp.nsf Legal Affairs, Professional Standards, Multiple Listing Policy,
Membership Policy
David Lereah
Senior Vice President and Chief Economist
Research, Forecasting, Strategic Planning, Real Estate
Services, Regulatory and Industry Relations
Mark Lesswing
Senior Vice President and
Chief Technology Officer
Information Central, Information Technology Services,
Center for REALTOR® Technology
Frank J. Sibley
Senior Vice President Communications
and Publisher, REALTOR® Magazine
Convention Services, Public Affairs, Public Awareness
Campaign, Publications, REALTOR.org,
REALTOR® Magazine Online
NAR Contact Information
Information Central NAR Headquarters
1-800-874-6500 430 North Michigan Avenue
InfoCentral@REALTORS.org Chicago, IL 60611-4087
www.REALTOR.org
NAR Washington Headquarters
REALTOR.com® 500 New Jersey Ave., N.W.
1-800-878-4166 Washington, DC 20001-2020
Customercare@REALTOR.com
www.REALTOR.com Phone: 1-800-874-6500
www.REALTOR.org