BEAWIKI-WEBWONDER

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					                           BE A WIKI-WEB WONDER
                                  Keith T. Garner <kgarner@realtors.org>
                           Vice President - Information Technology Services, NAR

                                    Ben Martin <Ben@VARealtor.com>
                              Vice President of Marketing & Communications




Saturday, March 21, 2009
                CREATING “CONTENT” HAS
                   NEVER BEEN EASIER


                  Computers now come with basic tools

                  More advanced tools available

                  Lots of places to host the content

                  Easy to communicate with all members



Saturday, March 21, 2009
                           FALLING DOWN
                             THE RABBIT
                                HOLE



Saturday, March 21, 2009
                                DEFINITION

                  Social media is an umbrella term that defines the
                  various activities that integrate technology, social
                  interaction, and the construction of words, pictures,
                  videos and audio. This interaction, and the manner in
                  which information is presented, depends on the
                  varied perspectives and "building" of shared meaning,
                  as people share their stories, and understandings.

                             -- http://en.wikipedia.org/wiki/Social_media


Saturday, March 21, 2009
                           I HATE QUOTE SLIDES


                  “Social media depends on interactions between
                  people as the discussion and integration of words
                  builds shared-meaning, using technology as a conduit.”
                  -- http://en.wikipedia.org/wiki/Social_media

                  Its just gotten easier to do this stuff!

                  “we” is smarter than “me”



Saturday, March 21, 2009
                WHAT DOES THIS INCLUDE?

                  Wikipedia / wikis       Flickr

                  forums / message        Twitter
                  boards / e-mail lists
                                          del.icio.us
                  blogs / podcasts
                                          MySpace / Facebook
                  YouTube
                                          Digg
                  Second Life
                                          Plaxo


Saturday, March 21, 2009
                           MEMBERS ARE ALREADY
                               DOING THIS!




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               GREATER INTERNET THEORY


                                 Censored



                                            Censored




Saturday, March 21, 2009
                               TOMORROW


                  Social Media: The Risks and Rewards of Engaging in
                  Online Communities
                  10:30-12:00 - This room!

                  BYOL: Social Media Lab
                  Broadmoor Hall C




Saturday, March 21, 2009
                             RSS & ATOM

              Data format

              Optimized for often-
              updated “article”
              pieces

              Could be used in real
              estate outside of
              blogs.


Saturday, March 21, 2009
                  Watch the RSS video at
                  http://commoncraft.com/rss_plain_english




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                   WHAT CAN I USE RSS FOR?

                  ebay            CNN
                  Craigslist      Podcasts
                  Flickr          AtomRED
                  Netflix          Wiki changes
                  Home Listings   Google Alerts
                  Twitter         Displaying syndicated
                                  content


Saturday, March 21, 2009
                           BLOGS




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                              USE IN REAL ESTATE?

                  Make a Brand
                  Distinguish oneself from peers
                  Demonstrate skill as practitioner
                  Increase visibility - Hyper-local blogging
                           Neighorhood/City event coverage
                           Local market coverage
                  Watchdog NAR

Saturday, March 21, 2009
                                 AUDIENCES


                  REALTOR® to
                  consumer
                  REALTOR® to
                  REALTOR®
                  Mix of above



Saturday, March 21, 2009
                           USE AS AN ASSOCIATION

                  Leadership newsletter

                  Newsletter for local AEs

                  Association to member

                  Member to member

                  Convention

                  Strategic planning

Saturday, March 21, 2009
                           DOS AND DON’TS

                  Be natural/yourself

                  Think of your audience

                  Don’t hard sell

                  Work on building community

                  Read and comment on other blogs

                  Remember high-school English classes

Saturday, March 21, 2009
                                           WIKIS

                  Easily editable web page
                  Typically wide open, but not always
                  simplified markup language
                  real estate examples:
                           wiki.rets.org
                           varbloggercon.wetpaint.com
                  services: WetPaint pbwiki

Saturday, March 21, 2009
                  Watch the Wikis in Plain English video at
                  http://commoncraft.com/video-wikis-plain-english




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             WHAT CAN I USE WIKIS FOR?


                  All about collaboration

                  Internal (staff) documentation

                  Events with audience participation

                  Collect area information

                  Crowdsourcing documents


Saturday, March 21, 2009
                  micro-blogging - 140 Character limit

                  Kinda instant messaging

                  public by default

                  ubiquitous access

                  “Cheers”


Saturday, March 21, 2009
                  Watch the Twitter in Plain English video at
                  http://commoncraft.com/twitter




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                  Tale of the NAR 2008   Monitoring
                  stream
                                         Humanize organization
                  AEI stream: naraei
                                         Networking
                  Marketing Channel
                                         Conference backchannel
                  Short Alerts
                                         Share links / pictures
                  Conference updates
                                         Human search engine


Saturday, March 21, 2009
                            SOCIAL NETWORKING


                  Like real-world, but more visible

                  Many sites

                           LinkedIn more “professional focused”

                           Facebook seems to be “winning”

                  Features vary: blog, messaging, etc.


Saturday, March 21, 2009
                  Watch Social Networking in Plain English at
                  http://commoncraft.com/video-social-networking




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                WHAT CAN WE USE IT FOR?


                  REALTORS® are there

                  Plant a legitimate flag

                  Provide/assist in member networking

                  Marketing

                  Messaging


Saturday, March 21, 2009
                           WHAT ABOUT PAGES?




Saturday, March 21, 2009
                           SOCIAL BOOKMARKING


                  Bookmarks online

                  Public by default

                  Accessible anywhere

                  tags instead of folders



Saturday, March 21, 2009
                  Watch Social Bookmarking in Plain English at
                  http://commoncraft.com/bookmarking-plain-english




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                      WHAT CAN I USE IT FOR?


                  Keep up on peer interests

                  Broadcast interesting articles to others/members

                  Crowdsource a resource guide

                  Feed your other online sites

                  Monitor tags


Saturday, March 21, 2009
                           BONUS ROUND!
              WE HAVE THE TIME, AND WE HAVE MORE TO TALK ABOUT!

Saturday, March 21, 2009
                              SOCIAL NEWS



                  “Why is my site getting so much traffic all of the
                  sudden?”

                  Digg / reddit

                  News as Popularity Contest




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                           GOOGLE CHAT WIDGET




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                      OTHER FUN SOCIAL SITES


                  GoodReads - Social Reading

                  Dopplr - Social Travel

                  Coastr - Social Drinking

                  MakeUpAlley - Social makeup review



Saturday, March 21, 2009
              WHERE DID YOU GET THOSE
                  GREAT VIDEOS?

                  http://commoncraft.com/

                  “...In Plain English

                           RSS - Blogs - Podcasts
                           Social Networking
                           Photo Sharing
                           Zombies


Saturday, March 21, 2009
                           BE A WIKI-WEB WONDER
                                  Keith T. Garner <kgarner@realtors.org>
                           Vice President - Information Technology Services, NAR

                                    Ben Martin <Ben@VARealtor.com>
                              Vice President of Marketing & Communications




Saturday, March 21, 2009

				
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