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					1) SCALE OF “TOURISM IN EGYPT”
Data as collected      INTERNATIONAL TOURIST                       SHARE
  by UNWTO                                         CHANGE (%)
                           ARRIVALS (1000)                         2010*
  June,2011
                       2008      2009     2010*   09 / 08 10* / 09   (%)
MIDDLE EAST         55.237    52.886    60.332     -4,3    14,1     100
EGYPT               12.296    11.914    14.051     -3,1    17,9     23,3




After a sharp decline in 2009 (-4%), Egypt’s travel markets
recovered to record positive growth rates in 2010 (+14%), driven
by improving economic conditions and dissipating concerns over
the spread of the H1N1 virus.
2) 5A’s OF EGYPT
ACCOMMODATION


 Leaders in the travel accommodation category in Egypt
  include international hotel chains which are Hilton,
  Mövenpick, Intercontinental and Kempinski
 Nile Cruises are the best alternatives for accommodation.
2) 5A’s OF EGYPT
ACCESSIBILITY
 The easiest way to get to Egypt is by plane.
 Egypt boasts 10 international airports that welcome
  millions of tourists and visitors each year.
 Egypt has its own national airline EgyptAir, which
  flies from the main cities of the European Continent,
  North America, the Middle East, Africa and Asia.
  (flights to over 70 destinations worldwide)
2) 5A’s OF EGYPT
ATTRACTIONS
 Egypt’s tourist attractions are one of the main
  reasons for visiting the country. Its wealth of
  monuments and historic landmarks renowned
  around the world and countries to draw tourists
  from the five continents.
 Visiting monuments in the Nile valley like the
  pyramids and the Great Sphinx of Giza is a priority
  for many tourists.
2) 5A’s OF EGYPT
ACTIVITIES
 VARIOUS TOURISM ACTIVITIES such as;
    Therapeutic/Medical: natural mineral water and
     sulphuric springs that cure numerious bone, kidney, skin
     and stomach diseases
    Sports: golf, equestrian,diving, safari etc.
    Business: conferences and exhibitions
    Fesivals: such as festive to commemorate the Nile
     thanks giving, the Alexandrias of the world festival etc.
2) 5A’s OF EGYPT
AMENITIES
 Sports Amenities like the golf and shooting clubs in
  Gezira (small island between the two branches of the
  river Nile)
 Recreational & Cultural Amenities like the high
  dam in Aswan, Cairo tower, the sound and light shows
  at the pyramids & sphinx, the opera house in Cairo,
  Egyptian museum, Coptic museum, Islamic Museum
  etc.
 3) IMPACTS OF TOURISM
 ECONOMIC
  Data as collected     INTERNATIONAL TOURISM
    by UNWTO                                                 SHARE (%)
                          RECEIPTS (US $ million)
    June,2011
                       2008      2009         2010*   2008     2009      2010*
 MIDDLE EAST          39,980    42,022       50,293   100      100        100
 EGYPT                10,985    10,755       12,528   27,5     25,6      24,9

 After a sharp decline in 2009; Egypt achieved a “speedy
  recovery” in 2010.
 The recovery was stronger than expected and hence travel
  operators remained wary about its sustainability and
  maintained lower prices in order to fill rooms.
 By the end of 2010, it became clear that Egypt’s tourism industry
  had emerged from the crisis and travel suppliers raised prices.
 The shark attacks in Sharm el Sheikh and the terrorist attack in
  Alexandria at the end of 2010 are likely to have impacted on
  pricing in late 2010 and early 2011.
3) IMPACTS OF TOURISM
SOCIAL & ENVIRONMENTAL

 The tourism creates direct or indirect millions of jobs
  for the Egyptians. Jobs in tourism are very profitable
  comparing to the other fields in Egypt.
 Pollution of natural environment is the inevitable
  outcome of tourism. (The government tries to
  implement “sustainable tourism” techniques as a
  solution.)
4) MARKETING STRATEGIES & BRANDING
 Egypt has a ministry specifically for the tourism. It
  concentrates on promoting Egypt in the international
  tourism markets.
 Capitalising on luxury and high-end tourism to
  boost revenues >Egypt already has the infrastructure for
  luxury tourism, and is attractive to high spenders.
 Creating a health & wellness destination >The
  government has recognized the potential of medical
  tourism and has launched strategies and tools aimed at
  increasing this type of tourism.
4) MARKETING STRATEGIES & BRANDING
  Egypt has created brand cities such as Cairo and
  Sharm-El-Sheikh

				
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posted:10/29/2011
language:English
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