1) SCALE OF “TOURISM IN EGYPT”
Data as collected INTERNATIONAL TOURIST SHARE
by UNWTO CHANGE (%)
ARRIVALS (1000) 2010*
June,2011
2008 2009 2010* 09 / 08 10* / 09 (%)
MIDDLE EAST 55.237 52.886 60.332 -4,3 14,1 100
EGYPT 12.296 11.914 14.051 -3,1 17,9 23,3
After a sharp decline in 2009 (-4%), Egypt’s travel markets
recovered to record positive growth rates in 2010 (+14%), driven
by improving economic conditions and dissipating concerns over
the spread of the H1N1 virus.
2) 5A’s OF EGYPT
ACCOMMODATION
Leaders in the travel accommodation category in Egypt
include international hotel chains which are Hilton,
Mövenpick, Intercontinental and Kempinski
Nile Cruises are the best alternatives for accommodation.
2) 5A’s OF EGYPT
ACCESSIBILITY
The easiest way to get to Egypt is by plane.
Egypt boasts 10 international airports that welcome
millions of tourists and visitors each year.
Egypt has its own national airline EgyptAir, which
flies from the main cities of the European Continent,
North America, the Middle East, Africa and Asia.
(flights to over 70 destinations worldwide)
2) 5A’s OF EGYPT
ATTRACTIONS
Egypt’s tourist attractions are one of the main
reasons for visiting the country. Its wealth of
monuments and historic landmarks renowned
around the world and countries to draw tourists
from the five continents.
Visiting monuments in the Nile valley like the
pyramids and the Great Sphinx of Giza is a priority
for many tourists.
2) 5A’s OF EGYPT
ACTIVITIES
VARIOUS TOURISM ACTIVITIES such as;
Therapeutic/Medical: natural mineral water and
sulphuric springs that cure numerious bone, kidney, skin
and stomach diseases
Sports: golf, equestrian,diving, safari etc.
Business: conferences and exhibitions
Fesivals: such as festive to commemorate the Nile
thanks giving, the Alexandrias of the world festival etc.
2) 5A’s OF EGYPT
AMENITIES
Sports Amenities like the golf and shooting clubs in
Gezira (small island between the two branches of the
river Nile)
Recreational & Cultural Amenities like the high
dam in Aswan, Cairo tower, the sound and light shows
at the pyramids & sphinx, the opera house in Cairo,
Egyptian museum, Coptic museum, Islamic Museum
etc.
3) IMPACTS OF TOURISM
ECONOMIC
Data as collected INTERNATIONAL TOURISM
by UNWTO SHARE (%)
RECEIPTS (US $ million)
June,2011
2008 2009 2010* 2008 2009 2010*
MIDDLE EAST 39,980 42,022 50,293 100 100 100
EGYPT 10,985 10,755 12,528 27,5 25,6 24,9
After a sharp decline in 2009; Egypt achieved a “speedy
recovery” in 2010.
The recovery was stronger than expected and hence travel
operators remained wary about its sustainability and
maintained lower prices in order to fill rooms.
By the end of 2010, it became clear that Egypt’s tourism industry
had emerged from the crisis and travel suppliers raised prices.
The shark attacks in Sharm el Sheikh and the terrorist attack in
Alexandria at the end of 2010 are likely to have impacted on
pricing in late 2010 and early 2011.
3) IMPACTS OF TOURISM
SOCIAL & ENVIRONMENTAL
The tourism creates direct or indirect millions of jobs
for the Egyptians. Jobs in tourism are very profitable
comparing to the other fields in Egypt.
Pollution of natural environment is the inevitable
outcome of tourism. (The government tries to
implement “sustainable tourism” techniques as a
solution.)
4) MARKETING STRATEGIES & BRANDING
Egypt has a ministry specifically for the tourism. It
concentrates on promoting Egypt in the international
tourism markets.
Capitalising on luxury and high-end tourism to
boost revenues >Egypt already has the infrastructure for
luxury tourism, and is attractive to high spenders.
Creating a health & wellness destination >The
government has recognized the potential of medical
tourism and has launched strategies and tools aimed at
increasing this type of tourism.
4) MARKETING STRATEGIES & BRANDING
Egypt has created brand cities such as Cairo and
Sharm-El-Sheikh