Invite Someone to Visit Florida

Invite Someone to Visit Florida

INVITE SOMEONE TO VISIT FLORIDA

Agenda

• What it is

• How it works

• What’s new this year

• How to participate









INVITE SOMEONE TO VISIT FLORIDA

INVITE SOMEONE TO VISIT FLORIDA

ShareaLittleSunshine.org









INVITE SOMEONE TO VISIT FLORIDA

What the Recipient Sees









INVITE SOMEONE TO VISIT FLORIDA

INVITE SOMEONE TO VISIT FLORIDA

Statewide Platform

Local Benefit







INVITE SOMEONE TO VISIT FLORIDA

The More You Do

The More You Get







INVITE SOMEONE TO VISIT FLORIDA

The Power of

Friends & Family

and

The Personal Invite



INVITE SOMEONE TO VISIT FLORIDA

• 23,394 video views

• 10,125 invitations

• 63.62% open

• 120,000 downloads

• 40,000 purchases

• $7.5 M



Over a million emails

Over 15.4 M impressions







INVITE SOMEONE TO VISIT FLORIDA

What’s New









INVITE SOMEONE TO VISIT FLORIDA

Statewide Support









INVITE SOMEONE TO VISIT FLORIDA

Major Advertising Support









Radio – New York Radio - Boston

INVITE SOMEONE TO VISIT FLORIDA

Year-Long Platform









Recipient Incentive









Sender Incentive

INVITE SOMEONE TO VISIT FLORIDA

Incentives









INVITE SOMEONE TO VISIT FLORIDA

Year-Long Platform









INVITE SOMEONE TO VISIT FLORIDA

Year-Long Platform



Q1: Re-launch

Homestead/ Little Sunshine Car

Fave FL Road Trip - FB theme

Sebring VISIT FLORIDA Cup race & Orange Blossom Trail



Q2: Facebook Fan Campaign

Launch Custom Cards – theme park(s)

Miata Promotional Push

Digital Graffiti: NW FL & Film

Fave FL films & production sites



Q3: Lottery second chance drawing

Spanish FB page & UM promotion/celebrity judge







INVITE SOMEONE TO VISIT FLORIDA

INVITE SOMEONE TO VISIT FLORIDA

How You Benefit

• Increase awareness of tourism

in your community

• Increase your visibility

among residents and businesses

in your community

• Drive consumers to your destination







INVITE SOMEONE TO VISIT FLORIDA

How to Participate

• Link to ShareaLittleSunshine.org

• Become a fan of Share a Little

Sunshine on Facebook

• Post campaign videos to your website

• Grassroots e-blasts to employees,

partners and customers

• Host a “sticker” event

• Host a promotional event

INVITE SOMEONE TO VISIT FLORIDA

How to Participate









INVITE SOMEONE TO VISIT FLORIDA

How to Participate





Email signature









•Video and radio PSA’s available





INVITE SOMEONE TO VISIT FLORIDA

Contact information



Toll-Free Industry Hotline

877-435-2872



www.VISITFLORIDA.org/sharetoolkit







INVITE SOMEONE TO VISIT FLORIDA

INVITE SOMEONE TO VISIT FLORIDA