Social and Cultural
Trends
Chapter 7, section 3
Americans Become
Consumers
Industrialization and Urbanization
changed the lives of American workers
People began to work for wages rather
than for themselves on farms.
This led to ___________________,
where people wanted and bought the
many new products on the market.
Advertising Attracts new
Customers
Because of newspaper ads, for the
first time, people starting buying
name-brand products
Also, department stores began to
develop, offering high quality items at
lower prices.
Some Achieve Higher
Standards of Living
After the Civil War, people starting
associating success with how much
you could buy.
The end of the nineteenth century was
known as the Victorian Era, after the
queen of England.
People wanted the nicer things in life!
Mass Culture
All products began to look alike,
causing Americans to become more
alike.
Newspapers Circulate Far
and Wide
Joseph Pulitzer started a morning
paper called the World.
He also published the Evening World.
William Randolph Hearst published the
Morning Journal.
Both papers were filled with political
corruption, comics, sports and
illustrations.
Education
Newspapers and literature flourished
because now Americans can read.
Public schools developed rapidly,
teaching American children to be good
citizens and the basic subjects.
Schools for African Americans
developed as well since they didn’t
have access to the white schools.
City Dwellers Escape to
Amusement Parks
Amusement parks, like Coney Island in
NYC, began to develop for
entertainment.
Outdoor Events Drew
Audiences
“Buffalo Bill’s Wild West Show”
attracted many people.
Also, summer camps developed for
different churches.
New Entertainment in the
Cities
Performance theater was a fast-
growing trend.
Vaudevilles and variety shows
Spectator Sports Attract
Fans
Baseball, bicycle racing, boxing and
football came popular.