Multimedia
Asset
Management
A Service-based Framework for
Multimedia Application Delivery
Peng Wu
Imaging Technology Department
May 31, 2002
Peng Wu -- Imaging Systems Laboratory
Multimedia
Asset
Management
A bit of cliché
“The total amount of crap in the universe is
conserved”
— Somebody’s claim of Law of Universe
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Outline
• Motivation
• Solution proposal: A Service based framework for
multimedia application delivery (MADS)
• Research challenges
• Ongoing work
• Q&A
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Motivation
• Today’s customer behavior: The “Box” model
Not like this!
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management Why Vegas Video 3.0?
• Powerful Video Editing Tools — Edit and arrange events directly in the Vegas Video timeline.
Apply non-destructive FX, transitions, envelopes, time-stretching and motion effects. Preview
changes in real time without rendering. The fully customizable Vegas workspace allows you to
tailor your workflow each step of you project. Make movies the way you want to in Vegas Video.
• Amazing Video Effects — Apply fully customizable video filters including Lens Flare, Light
Rays, Film Effects, Color Curves, Mirror, Timecode, Deform, Convolution Kernel, Linear Blur,
Black Restore, Levels, Unsharp Mask, and enhanced Text Tools like Color Gradient and Credit
Roll. Vegas Video's built-in effects offer a new palette of creativity.
• Customizable Video Transitions — Use fully customizable transitions including Barndoor,
Clock Wipe, Cross Effect, Dissolve, Iris, Linear Wipe, Page Peel, Page Roll, Push, Slide, Spiral,
Split, Squeeze, Swap, Venetian Blinds, and Zoom.
• DV Capture and Print-To-Tape Tools — Capture DV with automatic scene detection, batch
capture, tape logging, still image capture and thumbnail previews. Print projects to DV tape
directly from the Vegas timeline with NTSC or PAL color bars and tone. Vegas Video offers
professional outputs with the click of a button.
• New Sonic Foundry DV Codec — Vegas Video 3.0 includes a new high-quality DV codec
developed by Sonic Foundry that offers pristine colors, incredibly sharp images, artifact-free
compositing, and DV chromakeying for both NTSC and PAL. With Vegas Video 3.0, DV is a no-
compromise option for the broadcast professional.
• Dynamic RAM Previewing — Make movies faster than ever with Vegas Video 3.0. Preview
effects, transitions and changes on the fly — no rendering required. Temporary RAM previewing
gives you the power to view complex processes and make modifications in real time.
• Powerful Audio Effects — Get 18 DirectX® Audio Plug-Ins from Sonic Foundry's XFX™1,
XFX™2 and XFX™3 series — a $450 value. This arsenal of effects includes three EQ's, Amplitude
Modulation, Chorus, Delay/Echo, Distortion, Dynamics, Time Compression, Flange, Pitch Bend,
Reverb, and more. Powerful scoring options from the leaders in digital audio solutions make your
soundtracks even more effective.
• FREE content CD — Vegas Video 3.0 includes a FREE content CD containing high-quality media
clips from LiveSTOCKfilm, and Videometry, two leaders in royalty-free stock footage. Also get
1,001 Sound Effects™ from Sonic Foundry for enhancing your video productions.
• Platform: Windows 98SE, Me, 2000, or XPList Price: $599.95Packaged: $479.96Download:
$419.97
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Observations of multimedia application delivery
• Delivery outlines interactions
• User’s appreciation = right
technology + right delivery
• “Box” model
Technology flood
Passive role of users in
accessing the technology
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Motivation:the cliché has a point
Poor delivery
Technology
provider
Service provider
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset Solution example: enabled by a
Management
service based framework
Cool, I want to
print this
•Intuitive
• Clean
• Hide technology behind
• Might be limited but
I am in control!
Service Center
Click me to print
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
What’s different
Management
• As customer
Better control
Butter understanding
Less “crap” to deal with
• As technology provider
Provide multimedia applications
Extra “crap”
o Wrap applications to services
o Ensure Quality of Service
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Solution Proposal: A Service-based Framework
for Multimedia Delivery (MADS)
• Highlights of MADS framework
• Framework overview
• Framework zoom in
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Highlights
• Goal: enable multimedia applications reaching out to
non-expert customers
• MADS mission: delivery the appropriate technology to
appropriate customers in the appropriate time frame
with appropriate cost
• Customer’s benefit:
Better control
Better understanding
Better experience with multimedia more willing to take
pictures, videos, and play (including print) with them
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Framework: Overview
Query
Query Interpreter
Service Registry
Registry Analysis
Client Application
Database Application
Management Provider
System
Application
Delivery
Application
Update
Server Side
Client Side
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Framework zoom in: Server
ADBMS
basicplay.dll Query
facedetection1.dll Interpreter
Application facedetection2.dll
Provider videosummary.dll
musicclassification.dll Registry
….
Analysis
Service
Application provider: ADBMS: Registry analysis:
• managed code •Deliver application
•Usage pattern
• handshake •Develop service strategy
•Maintain and update •Association pattern
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Framework zoom in: client
• Configurable UI
Issue queries (technical or semantic)
Consume deliveries
Send feedback
• Service registry
What service is required and when?
On which type of media this service is applied
Client’s information (if allowed)
• Query interpreter: translate a client query to a database
query
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Research challenges
• Framework integration
Application provider: Developing reusable, distributable
and manageable applications
Service registry: Unified metadata description
• Service strategy development: the key to make
customers happy
Application Usage
Service Personalized
Customer profile Data mining
Registry Service strategy
Multimedia asset
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset Ongoing work: leverage .NET
Management
framework
• A flavor of .NET
.Net is a runtime environment
Driven by internet programming
o Security
o Versioning
o Language independency
o Memory management
Provide rich support of web services
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset Ongoing work: leverage .NET
Management
framework
• .NET framework and MADS
Client Application Delivery/Update
ADBMS
.NET Windows .NET Web
ASP.NET Services ADO.NET
Forms
Application
.NET framework: Managed Code
provider
Common Language Runtime
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Summary
• What does MADS deliver
Enabling a new channel to deliver multimedia
applications
Enabling a better end user experience
Promoting new applications by understanding customers
better
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Q&A
• Q: How does it fit to HP’s strategy?
A: Yes, I think.
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Our strategy is to focus HP’s
inventive capabilities across three
hp strategy key dimensions of the emerging
technology landscape:
enabling e-services 1. enabling intelligent, connected
devices and environments
2. enabling an always-on Internet
infrastructure
3. enabling a new generation of
applications delivered as
enabling
transformation
e-services
By understanding the relationship
HP COMPANY CONFIDENTIAL
amongst these three, we can help
enabling intelligent, enabling transform the experiences people
connected devices always-on Internet
and environments infrastructure have with technology and the role
it plays in business and life.
Peng Wu -- Imaging Systems Laboratory
Multimedia
Asset
Management
Q&A
• Q: Does it fit our strength?
A: Yes/No
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001
Multimedia
Asset
Management
Acknowledgement
• Members of MAM project
• Jun Li
• Alan Parry, Delal Williamson (RIT)
Peng Wu -- Imaging Systems Laboratory
HP Confidential
November 14, 2001