E. Stephen Goodyear Jr., APR
1 Forest Dale Rd. 952-807-8365. mobile
Minneapolis, MN 55410 r42809@yahoo.com
Summary
Seasoned marketing and communications strategist who manages corporate reputations as assets.
Strong track record of improving internal and external communications within corporations in technology
and medical device industries. Leader who builds bridges between senior management and their
constituencies to foster open exchange of ideas and information. Former journalist with proven business
acumen and the ability to deliver communications to support a P&L. Demonstrated success in creating and
delivering international marketing and communications programs, including three years in Hong Kong
as part of a regional leadership team managing AsiaPac for the Motorola Semiconductor Products Sector
(SPS).
Areas of Expertise
Advertising and Branding Issues Management and Media Relations
Strategic Planning Social Media and Online Strategies
International Marketing Programs Crisis Management and Communications
Professional Experience
ESG & Associates, Minneapolis, MN 2010 – current
Founder and Senior Partner
ESG & Associates creates and delivers marketing and communications programs for companies in
technology industries such as medical device and high technology, including: strategic planning for
marketing and communications; media skills training; reputation and issues management, crisis management
and crisis communications and media relations and article placement.
BOSTON SCIENTIFIC CORPORATION, Maple Grove, MN 2005 – 2010
Leading global medical device manufacturer with sales of $8 billion.
Director, Communications & Public Relations
Led media relations for the $2.2 billion Interventional Cardiology business. Focused on representing BSC,
not only as a global medical device leader, but also as a responsible producer of coronary care products.
Doubled positive local media coverage from year one to year two and continued to expand coverage in
key media. Increased trade and online coverage by 120% over three years.
HONEYWELL INTERNATIONAL, Minneapolis, MN 2003 – 2005
Worldwide supplier of diversified technology, products and services with $34 billion in global sales.
Director, Marketing Communications
Recruited to upgrade Honeywell Building Solutions (HBS) worldwide marketing communications. Re-
organized staff, adding three high performers in key global roles.
Delivered 150-200% growth in PR programs.
Delivered a web-based Field Guide to Marketing Communications to encourage the field sales force to
deliver branded, customized marketing materials.
Delivered media support for the Honeywell Instant Alert product, a web-based communication system
for both administrative and crisis communications. Instant Alert revenues increased 65% year over year.
E. Stephen Goodyear, Jr. 952.807.8365, r42809@yahoo.com page 2
CIRRUS LOGIC, Austin, TX 2002 – 2003
Fabless semiconductor manufacturer with $182 million in global sales.
Director, Corporate Communications
Re-defined global communications for semiconductor manufacturer seeking to expand global/Asia presence.
Managed all external communications.
Increased media coverage by over 200% in first year.
Collaborated with dominant industry group, the Consumer Electronics Association (CEA), to nominate
and place two executives in board positions.
MOTOROLA, INC. 1992-2001
Leading supplier of communications technologies with annual sales of $32 billion
Director, Communications & Public Affairs, 2000 – 2001
Motorola Semiconductor Products Sector, Austin, TX
Managed strategic communications for global manufacturing technologies and R&D labs for $8 billion division,
including community relations, public affairs, employee communications and crisis communications. Provided
counsel to executive team and led efforts to communicate Motorola SPS worldwide technology strategy.
Director, Communications and Brand Marketing, 1998 – 2000
Motorola Semiconductor Products Sector (SPS), Hong Kong
Promoted to leadership position directing all strategic communications for $1.6 billion AsiaPac/Japan SPS
business, including media relations, public affairs and community relations as well as crisis communications.
Interfaced with various Chinese and U.S. government agencies as part of the creation of MOS 17, a
wholly-owned semiconductor wafer fabrication facility in Tianjin.
Served as regional spokesperson during multiple plant divestitures, reductions in workforce and
following the Asia Financial Crisis of 1997.
Presented to full legislature of Hong Kong on crisis and issues management in 1998.
http://www.cpu.gov.hk/english/documents/conference/e-goodyr.rtf
Director, Marketing Programs, 1996 – 1998
Motorola Computer Group, Tempe, AZ
Promoted to manage worldwide public relations, marcom and channel promotional programs for MCG,
Motorola’s $450 million commercial and embedded computer division. Managed all consultant and industry
relations programs.
Introduced the StarMax family of Macintosh personal computers from Motorola achieving double the
projected marketshare in 18 months
Redesigned B2B website and entire Internet marketing program, contributing to business growth of 27%
year on year. All fulfillment and e-business managed online.
Director, Marketing Communications, 1992 – 1996
Motorola Information Systems Group, Mansfield, MA
Marketing communications leader for ISG, a $650 million manufacturer of networking products. Developed
and implemented worldwide marketing communications to promote analog and ISDN modems to consumer
markets and networking products to business segments.
Built New Product Introduction (NPI) process for communications programs, launching major router and
ATM products.
Created the communications plan that launched Motorola into the consumer modem market in retail,
building the BITSurfr to become the best selling ISDN terminal adapter in U.S. markets.
E. Stephen Goodyear, Jr. 952.807.8365, r42809@yahoo.com page 3
AGFA COMPUGRAPHIC, Wilmington, MA 1990 – 1992
Marketing Communications Manager
Prior Experience:
Agency Public Relations positions with:
CHAFFEE BEDARD, Vice President, Public Relations, Providence, RI
KEILER ADVERTISING AND PUBLIC RELATIONS, Director Public Relations, Farmington, CT
O’NEILL & PRELLE, Director Public Relations, Hartford, CT
Journalism positions with:
Waterbury Republican, Copy Editor, Waterbury, CT
Naugatuck Daily News, Reporter and City Editor, Naugatuck, CT
Education:
MA, Corporate and Political Communication, Fairfield University, Fairfield, CT
Certificate in Professional Writing, Fairfield University, Fairfield, CT
BS, Communications, Emerson College, Boston, MA
Professional Development:
Public Relations Society of America Accredited (APR)
Communispond Media Skills trained - certificate
Motorola University: Crisis Management, Product Development Institute, Manager of Managers, SPS Gold,
Senior Managers Institute, VP Institute/Crisis Communications,
Baldridge Performance Excellence Evaluator qualified
Harvard School of Law Program on Negotiation - certificate
Professional Affiliations:
Adjunct Faculty positions:
University St. Thomas, Minneapolis, MN – 2007-‘08
Carlson School of Management, University of Minnesota - current
Royal Education of Vietnam - 2007
St. Edward’s University MBA Program, Austin, TX – 2003
Public Relations Society of America - Past Chapter President
Menttium – Cross-company mentoring program for high-performing female managers
Development Dimensions International (DDI)– Certified as a DDI Facilitator for management training at
Boston Scientific.