Docstoc

Coventry University

Document Sample
Coventry University Powered By Docstoc
					              Faculty of Engineering and Computing
              Computing and the Digital Environment
              Portfolio Assessment Document 2009-2010



              204CR
              (Exploring)

              Digital Media Technology

              Coursework Portfolio

Module        Produce a portfolio of work that contains one of the key
Assessment:   assignments outlined on page 6. Additionally, include
              SIX individual studio / homework exercises and their
              associated documentation.



              Collectively, the key assignment, write-ups and studio
              exercises should demonstrate the extent to which you
              have met the module learning outcomes listed on page 2.



              Hand in the portfolio at the Lecture on the 22nd January
              2010 for a progress review, and hand-in to ASG44 by 4 pm
              on March 22nd 2010 for final marking. The DVD must use
              the official coversheet supplied



Contents      2 – Learning Outcomes Assessed

              2 – Portfolio FAQ

              5 – Portfolio Work Diary

              6 – Key assignment Choices

              9 – Portfolio Marking Criteria

              10 – Portfolio mark sheet



                                   204CR Digital Media Technology 1. Portfolio document. Page 1 of 10
Learning outcomes assessed
On completion of the 204CR Digital Media Technology module the student should be able to:

    1. Select appropriate data and compression formats for the efficient distribution of digital
       media

    2. Use a range of digital technology for the production of audio and video content, including
       the ability to:

            i.      Capture, edit and process audio

            ii.     Produce digital video

            iii.    Design and create basic animations using a video format

    3. Demonstrate an ability to plan, research, structure, shoot, edit and manage content
       segments of moving image productions which reflect a clear set of objectives and address
       a particular audience


FAQ
1: What is a portfolio?
Portfolios are a relatively new innovation in the field of Computer Science at degree level. It is
important, therefore, that you understand what is involved in producing a portfolio. Firstly, let’s
start with 2 golden rules:

    1.    You need to produce ONE portfolio for 204CR – do not combine it with work from
          another module.

    2.    Portfolios are a form of continuous assessment. As such, you will need to develop them
          throughout the academic year. There is NO CHANCE that you will be able to develop
          and complete a portfolio in the couple of days before the hand in date – if you think you
          are falling behind with your portfolio talk to the module leader IMMEDIATELY.
A portfolio is a collected cross section of your work on the module. The aim of the portfolio is to
demonstrate that you have met the learning outcomes outlined above. Imagine that you are
‘putting a case together’ to show that you have met these learning outcomes – the portfolio
should contain all the evidence you need to ‘prove’ your case.


2: What should the portfolio contain?
    1) The Key assignment. This is work the module leader has clearly marked as an essential
       component of your portfolio. There is one key assignment for this module. A portfolio
       that does not contain the key assignment will be deemed incomplete and will probably
       fail.
In addition to the key assignments you can select SIX (6) additional pieces of work to include in
the portfolio, made up from:

    2) Exercises, homework and other material generated in the studios. You have some
       choice about what you include (so select your best work). Remember to evaluate
       whether the work you are including demonstrates the learning outcomes above – if you
       are not sure ask your module leader.
    3) Self-directed work. This is work that you do outside of the class that contributes to your
       learning. It may include personal reflections on the module, copies of posts you have
       made on Moodle, self-made videos / animations / pod-casts / soundtracks / music.
       Ideally it will demonstrate that you are an active learner and not satisfied to hand in the
       ‘bare minimum’. However, it must clearly relate to the module learning outcomes to be
       of value.

                                            204CR Digital Media Technology 1. Portfolio document. Page 2 of 10
IMPORTANT: Reflection and research. All included items should be accompanied by relevant
documentation (such as planning documents, storyboards, scripts, design materials) and each
item should include a critical reflection upon the artefact produced and its production method
(e.g. how it was produced, how its production relates to the module learning outcomes, what
worked well and why, what didn’t work well and why) The reflection should be informed by
research and references to other work (such as books, media, internet articles, etc)


3: How should the portfolio be presented?
The format for the portfolio is very specific:

1: A Data DVD with separate folders for the key assignment and each Studio / Self-directed piece
of work that you have chosen to include (No more than 4). The folders should be further sub-
divided into a ‘finished renders’ sub-folder and a ‘planning materials / critical reflection’ sub-
folder (which includes all relevant documentation). The Data DVD should also contain a contents
document that includes a clear list of the full contents of the DVD.

Here is an example of how you might set out the DVD contents:




4: How and when are the portfolios marked?
This years portfolio hand-in dates are:

       Friday January 22nd 2010 (at the lecture)
       Monday March 22nd 2010 (by 4pm to ASG44 with coversheet)

Portfolios are handed in at the lecture twice a year – once in January and once before the Easter
break. The feedback given in January should give you a clear indication of how well you are doing
and if you need to do some ‘catch up’, although no formal mark will be awarded. THIS IS
IMPORTANT: Your portfolio submission at Easter should include EVERYTHING that you wish to be
considered for final assessment including the work that you handed in at Christmas.


                                          204CR Digital Media Technology 1. Portfolio document. Page 3 of 10
5: I was ill for part of the module and missed some of the studio work will
this matter?
It may – particularly if the work was for the key assignment for the module. If you are away and
it will affect your work you MUST use the mitigating circumstances system (see the faculty
handbook: Section 4G). Talk to your course / personal tutor for advice on catching up – there
may be other work you can do to demonstrate that you have met the learning outcomes. The
mark awarded at Easter provides you with a final coursework grade.

The portfolios are marked according to a set of published marking criteria (see page 9). You
should look at these criteria very carefully and organise your portfolio to meet them.


6: What if my work is handed in late?
The Faculty of Engineering and Computing (and thus the Creative Computing Department) operates
a VERY STRICT lateness penalty system:

      Work submitted up to 1 week (5 working days) after the due date for submission will lose
       10% of the mark (after internal moderation).
      Work submitted after this, but up to 2 weeks (10 working days) late will lose a further 10%
       of the mark (i.e. 20% overall).
      Work tendered for submission more than 2 weeks (10 working days) after the due date will
       not be accepted and an absence will be recorded for the assessment concerned. This will
       count as a failed attempt and may result in you failing the module overall. (See the
       Faculty Handbook: Section 4C)
      IMPORTANT: Failure to submit your portfolio will prevent you from the possibility of a
       resit and may result in your withdrawal from the course. This is a new University rule.

7: What if my portfolio fails?
Any portfolio receiving less than the pass mark will be deemed to have failed. The 204CR module
is a 100% coursework-only module - A failed portfolio equals a failed module. As long as you made
a submission you will be given the opportunity to re-submit your portfolio. (Known as a
‘coursework re-sit’) over the summer months – you will receive clear, written, advice from your
module leader about what you have to re-do, or to include in the resubmitted portfolio in order for
it to achieve a pass.




                                          204CR Digital Media Technology 1. Portfolio document. Page 4 of 10
204CR / 346CS Work Diary
Use the table below to keep track of the key assignments, studio tasks and
homework set on the 204CR module – it will help you to select work for inclusion in
your portfolio.


Date        Title                                   Group /              Type of work                Must
handed                                              Individual                                       include in
out                                                                                                  portfolio

09/10/09    “Photostory” – produce a narrative      Individual           Homework/studio
            photostory from a basic script.
            Analyse how you could „clarify‟ the
            story by watching whether other
            people can re-tell the story from
            your photographs. Finally, using
            VEGAS, produce an animated
            rostrum camera version of the
            story.
30/10/09    Continuity editing exercises.           Group/individual     Homework/studio
            “Silent movie”, “Throwing a ball”,
            “walking through a door”,
            “Walking up stairs”
06/11/03    One Camera Interview exercise.
            My edit of this interview, planning
            and analysis documentation,
            script.
20/11/08    Key assignment preparation – will       Group /              Homework / self             YES!
            include planning documents /            Individual           managed studio time
            scripts / storyboards / research.
            Possibly include graphics and self
            produced music.




                                                  204CR Digital Media Technology 1. Portfolio document. Page 5 of 10
Key Assignment Choices

The Key assignment for 204CR is a substantial piece of work carried out by a team of four students.
The work will need to be planned meticulously and you should organise your group so that each
individual member can contribute their best work. Whilst you will be working as a production team
each student will be responsible for compiling their own Portfolio DVD and should provide evidence of
their individual contribution to the assignment (in the form of a reflective journal, individually created
content, graphics or audio pieces)

It is expected that groups will use the time up to 22nd January for planning and preparation of the
assignment and its associated documentation the spring term for production work.

Once you have formed your group, select your key assignment from the following four choices:


Title 1                Cross Media Campaign
Operation              This key assignment is to be undertaken by four people working as a group. Each
                       individual in the group is responsible for compiling THEIR OWN portfolio submission.
                       Individual students should keep a reflective journal of their activities, as well as any self-
                       produced content during the production of the key assignment and include this in the
                       folder on the portfolio DVD. It is expected that this key assignment will represent 120
                       hours of total student effort (4 x 30 hours).


Briefing                       Ethical Shopping (to domestic consumers)
                               Register to vote / political engagement (for students)
                               Bring back live music to Coventry City centre (to Policy makers / public)
                               Campaign topic of your choice (please check with module leader)

                       You are to produce a cross media and web campaign, utilising viral marketing
                       techniques, to encourage a named „target group‟ to take action on your proposed
                       campaign topic. You should first research viral marketing approaches and joint web /
                       media informational campaigns for ideas – pay particular notice to the graphic & stylistic
                       approaches used to appeal to the target audience.

                       You MUST attend to the ethical issues raised by this exercise and provide disclaimers on
                       the website that this is a student project.

                       Use promotional online video and radio „adverts‟ to „drive‟ your target audience towards
                       the website. The website itself should provide punchy information which your audience
                       can act on immediately to change their habits or opinions (so do provide direct advice
                       and directions). Extra credit will be given if you can demonstrate the effectiveness of the
                       campaign in terms of the number of hits/viewers on the website.


Portfolio Folder       All material for this key assignment should be placed in a folder called “College green”
                       on your portfolio DVD. Ensure that planning documentation, and individual reflections /
                       other content - is kept separate from the final deliverable material.


First Deliverable      Planning documentation:
(22nd January
2010)                          A list of research sources / sources of content
                               A record of group meetings, action points and key ideas
                               Logo‟s / graphical styles for the website / prototype site
                               Script / Storyboard for the video
                               Script for the radio advert


Final Deliverable              A fully functioning campaign / information website
(22nd March 2010)              3 minute promotional / informational viral video
                               30 second radio advert.


                                                   204CR Digital Media Technology 1. Portfolio document. Page 6 of 10
Title 2             Documentary – Sharing or Theft? Perspectives on
                    file sharing culture
Operation           This key assignment is to be undertaken by four people working as a group. Each
                    individual in the group is responsible for compiling THEIR OWN portfolio submission.
                    Individual students should keep a reflective journal of their activities, as well as any self-
                    produced content during the production of the key assignment and include this in the
                    folder on the portfolio DVD. It is expected that this key assignment will represent 120
                    hours of total student effort (4 x 30 hours).


Briefing            Produce a 10 minute documentary on the impact of file sharing on the cultural
                    industries, internet users and society in general. (The documentary must include „expert‟
                    interviewees). The documentary should be in the style of „Horizon‟ / „Dispatches‟ or
                    another recognisable format. The documentary should make full use of animated
                    graphical content, rostrum camera work and text elements.

                    If you make this documentary available online you MUST attend to the ethical issues
                    raised by this exercise and provide disclaimers on the website that this is a student
                    project.


Portfolio Folder    All material for this key assignment should be placed in a folder called “Sharing or Theft”
                    on your portfolio DVD. Ensure that planning documentation, and individual reflections /
                    content, is kept separate from the final deliverable material.


First Deliverable   Planning documentation:
(22nd January
2010)                       A list of research sources / sources of content
                            A record of group meetings, action points and key ideas
                            Script / Storyboard for the Documentary
                            Shooting plan / diary – including lists of shooting locations / participants to be
                             contacted / graphics to be generated.


Final Deliverable   A 10 minute documentary on the impact of file sharing + associated documentation.
(22nd March 2010)



Title 3             The Gallery of ‘*’ (* = insert your concept here)
Operation           This key assignment is to be undertaken by four people working as a group.
                    Each individual in the group is responsible for compiling THEIR OWN portfolio
                    submission. Individual students should keep a reflective journal of their
                    activities, as well as any self-produced content during the production of the key
                    assignment and include this in the folder on the portfolio DVD. It is expected
                    that this key assignment will represent 120 hours of total student effort (4 x 30
                    hours).


Briefing            Produce an interactive gallery of video, animation and/or audio pieces on the subject of
                    „*‟ (* = any abstract concept such as love, time, fear, memories, speed) – the pieces
                    may be a combination of abstract or documentary video, abstract or documentary
                    sound, video art, animations, narrative pieces, interviews, others. You should familiarise
                    yourself with the concept of video / multimedia art installations.

                    The idea is to combine the individual creative work of four individuals around a
                    common theme and common presentational framework. The format of the gallery is up
                    to you (it could be linked web „rooms‟ (pages). It could be an interactive DVD menu or
                    other more ambitious framework such as a live event or a navigable multimedia
                    presentation.

                                                204CR Digital Media Technology 1. Portfolio document. Page 7 of 10
Portfolio Folder    All material for this key assignment should be placed in a folder called “Gallery
                    of Time” on your portfolio DVD. Ensure that planning documentation, and
                    individual reflections / content, is kept separate from the final deliverable material.

                    You MUST attend to the ethical issues raised by this exercise and ensure that material
                    that you provide online will not offend vulnerable groups.


First Deliverable   Planning documentation:
(22nd January
2010)
                            Preparatory sketches / plans / storyboards for individual contributions
                            A record of group meetings, action points and key ideas
                            An implementation plan for the gallery „framework‟.
                            <possibly> prototype of the gallery framework


Final Deliverable   A navigable interactive gallery of between 4 and 8 „exhibits‟.
(22nd March 2010)




Title 4             Open Proposal
Operation           This key assignment is to be undertaken by four people working as a group.
                    In exceptional circumstances an individual proposal, or by a smaller
                    group than 4 people may be considered. Each individual in the group is
                    responsible for compiling THEIR OWN portfolio submission. Individual students
                    should keep a reflective journal of their activities, as well as any self-produced
                    content during the production of the key assignment and include this in the
                    folder on the portfolio DVD. It is expected that this key assignment will
                    represent 120 hours of total student effort (4 x 30 hours).


Briefing            The group can propose a key assignment based on a topic/deliverable of their
                    choice. However – the group MUST complete a proposal document outlining
                    the nature of the assignment, including the proposed first and second
                    deliverables. These must, in terms of effort and challenge, be equivalent to
                    one of the other three proposals presented above.


Portfolio Folder    All material for this key assignment should be placed in a folder called “Open
                    Proposal” on your portfolio DVD. Ensure that planning documentation, and
                    individual reflections / content is kept separate from the final deliverable material.


First Deliverable   To be agreed
(22nd January
2010)


Final Deliverable   To be agreed
(22nd March 2010)




                                               204CR Digital Media Technology 1. Portfolio document. Page 8 of 10
Marking Criteria
The portfolio for 204CR will be marked according to 3 criteria:


1: The extent to which your portfolio provides evidence that you have met the learning
outcomes for the module.
This will be demonstrated by your ability:
       To complete and present the key assignment within the portfolio.
       To select and present appropriate additional studio work, from the range undertaken, on
        the module.
       To select appropriate media formats for the material produced on the module.
       To provide a short reflective report on how the material presented in the portfolio has met
        the learning outcomes for the module. (see also criteria 3)


2: The Level of creativity and independent thinking applied to the production work
presented.
This will be demonstrated by your ability:
       To develop and present original production material that shows a willingness to explore
        digital media, both in terms of content and form.
       To provide examples of independent / studio work that shows the extension of your studies
        beyond the boundaries of the module material.


3: Presentation, Planning/organisation, reflection and research.
This will be demonstrated by your ability:
       To produce planning documentation, scripts, storyboards and other pre-production
        materials that communicate your ideas clearly.
       To compile the work you wish to present for assessment in an accessible and logical form.
       To supplement the work presented with an effective reflective commentary that highlights
        an organised approach to the development of digital media artefacts.
       To demonstrate, through inclusion of references, quotes and other evidence, that both the
        production work and the critical reflections on it have been informed by research conducted
        outside the classroom (e.g. book and internet research, visits to galleries, etc)




You should carefully read the assignment mark sheet included overleaf
for a more detailed breakdown of how these criteria translates into
marks.




                                             204CR Digital Media Technology 1. Portfolio document. Page 9 of 10
204CR: Portfolio assessment
STUDENT NAME _______________________________________________
Ranges      Achievement of               Evidence of creativity,        Presentation,                 Summary
            learning outcomes            effort and                     reflection and
                                         independent thinking.          Organisation
1st range   A complete portfolio.        Clear and substantial          Extremely well                Work of a very high
            Fully meets the learning     evidence of creative           constructed portfolio.        standard
            outcomes covered on the      independent work.              Clear and concise
            module. Student shows        Original and highly            presentation. Full
            a clear understanding of     effective digital content is   evidence of effective
            the outcomes and             presented. Innovative /        planning of production
            demonstrates a depth of      creative work.                 pieces – full use of
            reflection in linking the                                   planning documentation.
            work to the outcomes.                                       Highly reflective
            Quality of the key                                          commentary – very well
            assignment is excellent.                                    supported / referenced.
2i range    A complete portfolio.        Some good examples of          Evidence of careful           Work of good quality.
            A full and varied range of   creative independent           planning and
            work presented. Student      work presented. Some           organisation of work.
            can appropriately match      originality of approach.       Good use of planning
            the work presented to                                       documentation. Pleasing
            the learning outcomes.                                      commentary / reflection
            Quality of the key                                          – a clear link to external
            assignment is good.                                         research.

2ii range   Key assignments included     The portfolio contains an      Clear enough                  Acceptable and adequate
            but a less satisfactory      adequate demonstration         presentation to enable        work
            range of additional work.    of original work but this      the communication of
            Student shows some           tends to the functional        ideas – however advice
            confusion in linking the     rather than the creative.      should be sought about
            work to the learning         Independent work may           presenting work more
            outcomes. Quality of the     not relate fully to the        effectively. Evidence of
            key assignment is            module.                        production planning but
            adequate.                                                   no adherence to a clear
                                                                        system. Adequate
                                                                        reference to research.

3rd Range   Key assignments included     Some examples of               The structure of the          Work with some merit but
            but may display some         independent work               portfolio may require the     at the lower end only just
            problems with                evident – but largely in       marker to „piece              achieving what is required.
            understanding the work.      response to direction.         together‟ elements of
            Additional work is                                          planning and reflection.
            presented, but is                                           Individual components
            incomplete. Reflection is                                   are adequately presented
            cursory.                                                    but less satisfactory link
                                                                        to research.

Bare pass   Key assignments              Lacking originality or         Only just adequate            The work is only just
            included. Material           creative effort. No real       structure and                 acceptable in its present
            presented is the bare        attempt to extend the          presentation. Poor            form.
            minimum needed to            work beyond the                presentation is evident in
            demonstrate that the         parameters provided in         both the overall portfolio
            learning outcomes are        the module task sheets.        and in the component
            met. Poor reflection on                                     work – limited research.
            the material presented.
Fail        Incomplete portfolio. Key    Entirely reactive to set       Inadequate structure          The work is deemed
            assignment missing.          tasks and of insufficient      and/or poorly presented.      inadequate.
            Little evidence that         quality to demonstrate         Insufficient reflection and
            learning outcomes are        creative thinking.             missing reference to
            met.                                                        research.
GRADES                                                                                                Composite Grade:




                                                      204CR Digital Media Technology 1. Portfolio document. Page 10 of 10

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:11
posted:10/28/2011
language:English
pages:10