branded and own brand products

					                                                               Table 1
               Returns for 5th December 2007 - 26th June 2008 - 28th August 2008 - 9th January 2009 - 24th June 2009
                                         Trend of Branded products available in Dunnes Stores
                                                                                                    Dunnes Dunnes            Dunnes
                                                                         Dunnes Dunnes Stores Stores          Stores         Stores
No.                                  Product                             Dec 2007    June 2008     Aug 2008 Jan 2009     June 2009
 1    Brennans White Pan Sliced (800 Gram)                                     1.59           1.59      1.59      1.59          1.59
 2    McCambridge Brown Bread (500g)                                           1.69           1.69      1.69      1.79          1.69
 3    Tayto Cheese & Onion 6pk (150 Gram)                                      1.75           1.99      1.99      1.99          1.89
 4    Cadburys Dairy Milk Bar (53 Gram)                                        0.83           0.83      0.83      0.88          0.85
 5    Pampers Nappies Baby Dry 3 Midi (4-9kg/9-20lb) (38 Piece)                9.99           9.99      7.98      7.98          6.99
 6    Cow&Gate Baby Milk Comfort 1 from Birth (900 Gram)                      14.99         14.99      14.99     14.99          9.65
 7    Johnston Baby Wipes 64 pack                                              3.99           3.69      3.69      3.89          2.89
 8    Ballygowan Mineral Water Still (2 Litre)                                 1.40           1.49      1.49      1.49          1.08
 9    Coca Cola (2 Litre)                                                      1.81           1.99      1.99      1.99          1.79
10    7 Up (2 Litre)                                                           1.84           1.99      1.99      2.09          2.09
11    Club Orange (2 Litre)                                                    1.95           2.09      2.09      2.09          1.75
12    Sqeez Juice Orange (1 Litre) (made from concentrate)                     1.64           1.10      1.64      1.64          1.55
13    Tropicana Pure Premium Orange Juice (1 Litre)                            3.19           3.29      3.29      3.29          1.99
14    Lyons Green Label Tea Bags 80pk                                          2.57           2.87      2.87      2.87          2.72
15    Barrys Classic Blend Tea Bags 80pk                                       3.15           3.75      3.75      3.75          3.75
16    Avonmore Milk Full Fat Fresh (1 Litre)                                   0.99           1.14      1.14      1.14          1.14
17    Avonmore Fresh Cream (250ml)                                             1.38           1.99      1.99      1.99          1.99
18    Kerrygold Butter (454 Gram)                                              2.25           2.38      2.38      2.38          2.38
19    Dairygold Spread (454 Gram)                                              2.09           2.09      2.09      2.09          2.09
20    Charleville Cheddar Slices (200 Gram) (Select Cheddar)                   3.49           3.49      3.49      3.49          3.35
21    Yoplait Yogurt (125 Gram)                                                0.65           0.69      0.69      0.69          0.69
22    Muller Crunch Corner (150 Gram)                                          0.85           0.86      0.86      0.86          0.52
23    Danone Actimel Drink Original 4pk (400 Gram)                             2.49           2.49      2.49      2.49          1.88
24    HB Ice Cream Vanilla (568ml)                                             2.09           2.18      2.09      2.09          2.09
25    Pedigree Dog Food - Tin 400g                                             0.97           0.95      0.95      0.97          0.66
26    Whiskas Cat Food - Tin 390g                                              0.99           0.95      0.95      0.99          0.95
27    Kelloggs Cornflakes (500 Gram)                                           2.24           2.28      2.28      2.28          2.28
28    Weetabix (24 Pack)                                                       2.65           2.76      2.76      2.76          2.65
29    Batchelors Baked Beans (420 Gram)                                        0.77           0.77      0.77      0.80          0.76
30    Batchelors Peas Processed (420 Gram)                                     0.85           0.85      0.85      0.85          0.80
31    Persil Colour Care Ikg/950g                                              4.45           4.69      4.69      4.69          3.29
32    Colgate Toothpaste Total Family. (100 Millilitre)                        3.19           3.19      3.19      3.19          2.00
33    Dolmio Bolognese Sauce Original (500 Gram)                               1.79           1.99      1.99      1.99          1.99
34    Roma Spaghetti (500 Gram)                                                1.29           1.49      1.49      1.49          1.49
35    Siucra Sugar (1 Kilogram)                                                1.09           1.09      1.09      1.09          1.03
36    Knorr Soup Packet (any variety) (64 Gram)                                0.98           1.02      1.02      1.02          1.02
37    Flora Sunflower Oil (1 Litre)                                            2.11           2.22      3.19      3.49          1.97
38    Chivers Jam Strawberry/Raspberry/Blkcurrant (454g)                       1.88           2.18      2.18      2.18          2.18
39    Odlums Self Raising Flour (2Kg)                                          2.15           2.15      2.15      2.15          2.15
40    Domestos Bleach (750ml)                                                  1.68           1.60      1.60      1.60          1.39
41    Denny Sausages Gold Medal (227 Gram)                                     1.49           1.55      1.55      1.55          1.55
42    Budweiser Can (500 Millilitre)                                           1.78           1.82      1.82      1.91          1.99
43    Guinness Draught Can (500 Millilitre)                                    1.90           1.95      1.95      2.04          2.04
44    Wolf Blass Red Label Shiraz Cabernet (75 Centilitre)                    11.24         11.79      11.79     12.29         11.79

      Total Cost of 44 common items                                   €   114.15   €     117.94   € 117.35   € 118.87    €     102.38
                          Basket of 44 Items

€125

€120                                           €118.87
                   €117.94         €117.35

€115   €114.15


€110

€105
                                                           €102.38

€100

 €95

 €90
       Dec 2007   June 2008       Aug 2008     Jan 2009   June 2009
                                                                              Table 2
                                Returns for 5th December 07 - 26th June 2008 - 28th August 2008 - 9th January 2009 - 24th June 2009
                                                          Trend of Branded products available in Tesco
                                                                                                                                            Tesco Non-
                                                                              Tesco            Tesco                Tesco         Tesco        CFG     Tesco CFG
No.                                  Product                                 Dec 2007         June 2008            Aug 2008      Jan 2009 June 2009      June 2009
 1    Brennans White Pan Sliced (800 Gram)                                         1.59                 1.59              1.59        1.59      1.59            1.59
 2    McCambridge Wholewheat Sliced Stone-Ground Bread 500g                        1.69                 1.69              1.69        1.79      1.69            1.69
 3    Tayto Cheese & Onion 6pk (150 Gram) **                                       1.75                 1.99              1.99        1.99      1.89            1.89
 4    Cadburys Dairy Milk Bar (53 Gram)                                            0.83                 0.83              0.83        0.88      0.85            0.85
 5    Pampers Nappies Baby Dry 3 Midi (4-9kg/9-20lb)- 32 pk/38 pk ***              9.99                 9.99              9.99        7.98      6.99            6.99
 6    Cow&Gate infant milk Comfort 1 from Birth (900 Gram)                        14.99                14.99             14.99       14.99     12.49            9.65
 7    Johnston Baby Wipes 64 pack **                                               3.99                 3.69              3.69        4.09      3.59            2.79
 8    Ballygowan Mineral Water Still (2 Litre) ***                                 1.40                 1.49              1.49        1.49      1.41            1.08
 9    Coca Cola (2 Litre)                                                          1.81                 1.99              1.99        2.09      1.99            1.79
10    7 Up (2 Litre)                                                               1.84                 1.99              1.99        2.09      1.92            1.85
11    Club Orange (2 Litre)                                                        1.95                 2.09              2.09        2.09      2.09            1.85
12    Sqeez Original Pure Orange Juice (from concentrate) 1L ***                   1.64                 1.64              1.64        1.64      1.55            1.55
13    Tropicana Pure Premium Orig Orange Juice Smooth (1 Litre)                    3.19                 3.29              3.29        3.29       2.8            2.10
14    Lyons Original Blend Tea Bags (Green Box- Pyramid) 80pk **/***               2.57                 2.87              2.87        2.87      2.72            2.72
15    Barrys Classic Blend Tea Bags 80pk                                           3.15                 3.75              3.75        3.75      3.75            3.75
16    Avonmore Fresh Milk (1 Litre)-                                               0.99                 1.14              1.14        1.14      1.14            1.14
17    Avonmore Fresh Cream 250ml(screw on lid Plastic)                             1.80                 1.99              1.99        1.99      1.99            1.99
18    Kerrygold Butter (454 Gram)                                                  2.25                 2.38              2.38        2.38      2.38            2.38
19    Dairygold Spread (454 Gram)                                                  2.09                 2.09              2.09        2.09      2.09            2.09
20    Charleville Cheddar Slices (200 Gram) (Select Cheddar)                       3.49                 3.49              3.49        3.35      3.35            3.35
21    Yoplait Yogurt (125 Gram) any flavour                                        0.65                 0.75              0.69        0.69      0.69            0.69
22    Muller Crunch Corner (150 Gram)                                              0.85                 0.86              0.86        0.86      0.50            0.39
23    Danone Actimel Drink Original 4pk (400 Gram)                                 2.49                 2.49              2.49        2.49      2.49            1.88
24    HB Ice Cream Vanilla -not tub get cardboard version (568ml)                  2.22                 2.18              2.18        2.09      2.09            2.09
25    Pedigree Original in Loaf Dog Food - Tin 400g                                0.97                 0.97              0.97        0.97      0.95            0.66
26    Whiskas Cat Food - Tin 390g                                                  0.99                 0.95              0.95        0.99      0.95            0.77
27    Kelloggs Cornflakes (500 Gram)                                               2.24                 2.28              2.28        2.28      2.28            2.28
28    Weetabix (24 Pack) **                                                        2.65                 2.76              2.76        2.76      2.65            2.29
29    Batchelors Baked Beans (420 Gram)                                            0.77                 0.77              0.77        0.82      0.76            0.76
30    Batchelors Peas Processed (420 Gram)                                         0.85                 0.85              0.85        0.85       0.8            0.80
31    Persil Colour Care Ikg/950g                                                  4.57                 4.69              4.69        4.69      4.09            3.55
32    Colgate Toothpaste Total (100 Millilitre)                                    3.19                 3.19              3.19        4.09      3.85            2.49
33    Dolmio Bolognese Sauce Original (500 Gram)                                   1.99                 1.99              1.99        2.09      1.99            1.99
34    Roma Spaghetti (500 Gram) **                                                 1.29                 1.49              1.49        1.49      1.49            1.49
35    Knorr Soup Packet (any variety) (64 Gram)                                    0.98                 1.02              1.02        1.09      1.02            1.02
36    Flora Sunflower Oil (1 Litre)                                                2.11                 2.22              3.19        3.49      2.45            1.97
37    Chivers Jam Strawberry/Raspberry/Blkcurrant (454g)                           1.88                 2.18              2.18        2.18      2.18            2.18
38    Odlums Self Raising Flour (2Kg)                                              2.15                 2.15              2.15        2.15      1.99            1.99
39    Domestos Bleach (750ml) ***                                                  1.12                 1.60              1.60        1.60      1.39            1.08
40    Denny Sausages Gold Medal (227 Gram)                                         1.49                 1.55              1.55        1.55      1.55            1.55
41    Budweiser Can (500 Millilitre)                                               1.78                 1.82              1.82        1.99      1.99            1.99
42    Guinness Draught Can (500 Millilitre)                                        1.90                 1.95              1.95        2.04      2.04            2.04
43    Wolf Blass Red Label Shiraz Cabernet (75 Centilitre)                        11.24                11.79             11.79       12.49     11.99           11.99

      Total Cost of 43 common items                                      €       113.37   €          117.47    €       118.38    € 119.31   €   110.45   €   101.03
                              Basket of 43 Items

€125

€120                                          €119.31
                                €118.38
                   €117.47

€115   €113.37                                          Non-CFG
                                                         €110.45
€110

                                                                      CFG
€105
                                                                     €101.03
€100

 €95

 €90
       Dec 2007   June 2008    Aug 2008      Jan 2009   June 2009   June 2009
                                                                    Table 3
                      Returns for 5th December 07 - 26th June 2008 - 28th August 2008 - 9th January 2009 - 24th June 2009
                                             Trend of Branded products available in Superquinn


                                                                       Superquinn      Superquinn         Superquinn        Superquinn        Superquinn


No.                                 Product                                Dec 2007        June 2008          Aug 2008          Jan 2009          June 2009
  1   Brennans White Pan Sliced (800 Gram)                                      1.59               1.59              1.59              1.59              1.59
  2   McCambridge Wholewheat Sliced Stone-Ground Bread 500g                     1.69               1.69              1.69              1.79              1.69
  3   Tayto Cheese & Onion 6pk (150 Gram) **                                    1.79               1.99              1.99              1.99              1.89
  4   Cadburys Dairy Milk Bar (53 Gram)                                         0.89               0.89              0.89              0.90              0.85
  5   Pampers Nappies Baby Dry 3 Midi (4-9kg/9-20lb)- 32 pk/38 pk               9.99               9.99              7.98              7.98              6.99
  6   Cow&Gate infant milk Comfort 1 from Birth (900 Gram)                     14.99              14.99             14.99             14.99             11.99
  7   Johnston Baby Wipes 64 pack                                               3.99               3.69              3.69              3.89              3.59
  8   Ballygowan Mineral Water Still (2 Litre)                                  1.40               1.49              1.49              1.49              1.49
  9   Coca Cola (2 Litre)                                                       1.81               1.99              1.99              2.09              1.99
 10   7 Up (2 Litre)                                                            1.84               1.99              1.99              2.09              2.09
 11   Club Orange (2 Litre)                                                     1.99               2.09              2.09              2.15              2.09
 12   Sqeez Original Pure Orange Juice (from concentrate) 1L                    1.79               1.20              1.69              1.69              1.55
 13   Tropicana Pure Premium Orig Orange Juice Smooth (1 Litre)                 3.19               3.29              3.49              3.35              2.20
 14   Lyons Original Blend Tea Bags (Green Box- Pyramid) 80pk **/***            2.57               2.86              2.97              2.87              2.50
 15   Barrys Classic Blend Tea Bags 80pk                                        3.45               3.85              3.19              3.75              3.75
 16   Avonmore Fresh Milk (1 Litre)-                                            0.99               1.14              1.14              1.14              1.15
 17   Avonmore Fresh Cream 250ml(screw on lid Plastic)                          1.80               1.99              1.99              1.99              1.99
 18   Kerrygold Butter (454 Gram)                                               2.25               2.38              2.38              2.38              2.38
 19   Dairygold Spread (454 Gram)                                               2.09               2.09              2.19              2.09              2.09
 20   Charleville Cheddar Slices (200 Gram) (Select Cheddar)                    3.49               3.49              3.49              3.19              3.19
 21   Yoplait Yogurt (125 Gram) any flavour                                     0.65               0.69              0.75              0.69              0.69
 22   Muller Crunch Corner (150 Gram)                                           0.88               0.86              0.86              0.86              0.79
 23   Danone Actimel Drink Original 4pk (400 Gram)                              2.55               2.55              2.55              2.49              2.49
 24   HB Ice Cream Vanilla cardboard version (568ml)                            2.22               2.15              2.15              2.25              2.09
 25   Pedigree Original in Loaf Dog Food - Tin 400g                             0.99               0.95              0.95              0.95              0.95
 26   Whiskas Cat Food - Tin 390g                                               0.99               0.95              0.95              0.95              0.95
 27   Kelloggs Cornflakes (500 Gram)                                            2.24               2.28              2.28              2.28              2.28
 28   Weetabix (24 Pack) **                                                     2.65               2.76              2.75              2.76              2.65
 29   Batchelors Baked Beans (420 Gram)                                         0.77               0.77              0.91              0.77              0.76
 30   Batchelors Peas Processed (420 Gram)                                      0.85               0.85              0.88              0.85              0.80
 31   Persil Colour Care Ikg/950g                                               4.57               4.69              4.69              4.69              4.09
 32   Colgate Toothpaste Total (not advanced fresh)(100 Millilitre)             3.19               3.19              2.99              3.29              2.89
 33   Dolmio Bolognese Sauce Original (500 Gram)                                1.99               1.99              1.99              1.99              1.99
 34   Roma Spaghetti (500 Gram) **                                              1.29               1.49              1.95              1.47              1.49
 35   Siucra Sugar (1 Kilogram)                                                 1.09               1.09              1.09              1.09              1.03
 36   Knorr Soup Packet (any variety) (64 Gram)                                 0.96               1.05              1.47              1.05              1.09
 37   Flora Sunflower Oil (1 Litre)                                             2.11               2.22              3.19              3.19              2.45
 38   Chivers Jam Strawberry/Raspberry/Blkcurrant (454g)                        1.88               2.18              1.85              2.18              1.79
 39   Odlums Self Raising Flour (2Kg)                                           2.19               2.19              2.19              2.19              2.15
 40   Domestos Bleach (750ml) ***                                               1.70               1.78              1.60              1.60              1.39
 41   Denny Sausages Gold Medal (227 Gram)                                      1.49               1.55              1.55              1.55              1.55
 42   Budweiser Can (500 Millilitre)                                            1.89               1.89              1.89              1.99              1.99
 43   Guinness Draught Can (500 Millilitre)                                     1.99               2.05              2.05              2.19              2.19
 44   Wolf Blass Red Label Shiraz Cabernet (75 Centilitre)                     11.59              11.79             11.79             12.35             11.99

      Total Cost of 44 common items to the stores                      €      116.31   €        118.64    €       118.23    €       119.07    €       109.58
                          Basket of 44 Items

€120                                           €119.07
                   €118.64
                                   €118.23
€118
       €116.31
€116

€114

€112

€110                                                       €109.58

€108

€106

€104
       Dec 2007   June 2008       Aug 2008     Jan 2009   June 2009
                                                     Table 4
                 Returns for 5th Dec 07 - 26th Jun 2008 - 31st Jul 2008 - 28th Aug 2008 - 9th Jan 2009 - 25th Jun 2009
                                             Trend of Own Brand products available in Aldi
                                                           Aldi-       Aldi        Aldi         Aldi        Aldi       Aldi          Aldi
Number                      Product                       Weights     Dec-07      Jun-08       Jul-08     Aug-08     Jan-09         Jun-09
   1   Stonemill Sliced Soda Bread                             400g        0.89        0.89        0.89        0.89      1.15           0.89
   2   Belmont Milk Chocolate Digestives                       400g        0.69        0.69        0.69        0.63      0.63           0.75
   3   Belmont Rich Tea                                        400g        0.45        0.49        0.45        0.49      0.49           0.65
   4   Snackrite Assorted Crisps                                 6pk       0.95        0.95        0.95        0.95      0.99           0.99
   5   Belmont Chocolate wafer bar                             9 pcs       1.25        1.25        1.29        1.29      1.39           1.19
   6   Mamia Nappies Baby Dry 3 Midi (4-9kg/9-20lb)           56pce        8.29        8.29        8.29        8.29      8.29           7.79
   7   Mamia Baby Wipes                                       80pce        1.99        1.99        1.99        1.99      1.99           1.19
   8   Topstar Cola                                               2lt      0.78        0.82        0.82        0.82      0.82           0.49
   9   Topstar Lemon and Lime                                     2lt      0.78        0.99        0.99        0.82      0.99           0.79
  10   Topstar Orange - fizzy                                     2lt      0.99        0.99        0.99        0.99      0.99           0.69
  11   McGraths Premium Gold Tea Bags                          80pk        1.39        1.39        1.39        1.39      1.49           1.49
  12   Cowbelle Fresh Milk                                        2lt      1.49        1.65        1.65        1.65      1.65           1.49
  13   Cowbelle Low Fat Milk                                      2lt      1.49        1.65        1.65        1.65      1.65           1.49
  14   Cowbelle Fresh Cream (screw on lid)                   250ml         1.15        1.19        1.19        1.19      1.19           1.19
  15   Champion Irish Butter                                   454g        1.76        1.89        1.79        1.89      1.79           1.79
  16   Kilkeely Gold Dairy Spread                              500g        0.85        0.99        0.99        0.99      1.09           1.09
  17   Summerlite Sunflower spread                             500g        0.55        0.55        0.55        0.55      0.55           0.55
  18   Grandessa Ice Cream Vanilla - tub                          1lt      2.15        2.18        2.18        2.18      2.18           2.15
  19   Carlos Italian Margherita/ Cheese & Tomato Pizza        350g        1.69        1.69        1.69        1.69      1.69           1.69
  20   Northern Catch Battered Cod                             500g        3.49        4.39        4.39        3.99      3.89           3.49
  21   Four Seasons Garden Peas                                  1kg       1.69        1.69        1.69        1.69      1.79           1.79
  22   Supercat Cat Food - Tin                              400gx6         3.59        3.59        3.19        2.69      3.29           2.89
  23   Harvest Morn Cornflakes                                 500g        1.19        1.19        1.19        1.19      1.15           0.95
  24   Corale Premium Baked Beans                              420g        0.34        0.34        0.34        0.34      0.34           0.25
  25   Sweet Harvest Processed Peas                            300g        0.19        0.19        0.19        0.19      0.29           0.29
  26   Magnum Dishwasher Tabs 5 in 1                          40pk         4.29        4.29        4.29        4.29      4.29           3.05
  27   Almat Washing Powder                                 2.85kgs        4.29        4.29        4.29        4.29      4.29           4.29
  28   Magnum Washing Up Liquid                              500ml         0.85        0.85        0.85        0.85      0.85           0.79
  29   Dentitex FluorideToothpaste                           100ml         0.99        0.99        0.65        0.65      0.65           0.65
  30   Cucina Tomato Pasta Sauce                               470g        0.79        0.85        0.85        0.85      0.79           0.79
  31   Cucina Spaghetti                                          1kg       0.89        0.99        0.99        0.99      0.99           0.95
  32   Maryland Sunflower Oil                                     1lt      0.69        1.29        1.29        1.29      1.69           1.35
  33   Grandessa Coarse Cut Marmalade                          454g        0.99        0.99        0.99        0.78      0.78           0.65
  34   The Pantry Self Raising Flour                             2kg       1.19        1.19        1.19        1.19      1.19           0.72
  35   Onixo beef stock cubes                                  12pk        0.89        0.89        0.89        0.89      0.89           0.89
  36   Saxon White Toilet Roll                                  9 pk       3.99        3.99        3.99        3.59      3.59           2.45

         Total Cost of 36 common items to the stores                 € 59.92    €   62.53   €   61.69   €   60.09   € 61.76     €     54.59
                        Basket of 36 Items

€64
               €62.53
€62                       €61.69                 €61.76

      €59.92                            €60.09
€60

€58

€56
                                                          €54.59
€54

€52

€50
      Dec-07   Jun-08     Jul-08       Aug-08    Jan-09   Jun-09
                                                             Table 5
              Returns for 5th Dec 2007 - 26th Jun 08 - 31st Jul 2008 - 28th Aug 2008 - 9th Jan 2009 - 25th Jun 2009
                                         Trend of Own Brand products available in Lidl
                                                        Lidl       Lidl       Lidl       Lidl       Lidl        Lidl       Lidl
Number                    Product                    Weights Dec-07          Jun-08     Jul-08    Aug-08       Jan-09     Jun-09
   1   McCanns White Premium Sliced                        800g       0.85      0.95        0.95        0.95       0.95       0.95
   2   Mother's Pride Square Wheaten                       400g       0.89      0.89        0.89        0.89       0.89       0.89
   3   Parkside Milk Choc. Digestive                       400g       0.69      0.63        0.63        0.63       0.63       0.75
   4   Parkside Rich Tea                                   300g       0.31      0.37        0.37        0.37       0.37       0.49
   5   Toujours Midi Nappies Premium                      56 pk       8.29      8.29        8.29        8.29       8.29       7.79
   6   Cien Thick Comfort Baby Wipes                      80 pk       1.99      1.99        1.99        1.99       1.99       1.19
   7   Freeway Premium Cola                                 2ltr      0.78      0.82        0.99        0.82       0.82       0.49
   8   Freeway Orange Flavoured Fizzy Drink                 2ltr      0.79      0.82        0.99        0.82       0.82       0.69
   9   Orangensaft Orange Juice(Concentrate)                1ltr      0.75      0.85        0.85        0.85       0.99       0.79
  10 Gran Arom Highland Coffee                             100g       2.19      2.09        2.09        2.09       2.29       1.69
  11 Morning Fresh Full Fat Milk                            2ltr      1.49      1.65        1.65        1.65       1.65       1.49
  12 Morning Fresh Low Fat Milk                             2ltr      1.49      1.65        1.65        1.65       1.65       1.49
  13 Morning Fresh Cream(screw top)                      250ml        1.15      1.19        1.19        1.19       1.19       1.19
  14 Champion Irish Butter                                 454g       1.76      1.89        1.89        1.79       1.79       1.79
  15 Golden Sunflower Spread                               500g       0.75      0.75        0.75        0.75       0.75       0.75
  16 Family Favourite Vanilla Ice Cream                     2ltr      1.29      1.49        1.49        1.49       1.49       1.49
  17 Reef Crest Breaded Cod Fillets                        600g       3.49      3.49        3.49        3.49       4.29       3.82
  18 Green Grocer Darden Peas                               1kg       1.69      1.69        1.69        1.69       1.69       1.79
  19 Crownfield Cornflakes                              2x375g        1.78      1.78        1.78        1.78       1.72       1.40
  20 Formil Color Care Powder                            5.13kg       6.99      6.99        6.99        6.99       6.99       6.99
  21 Dentalux Flouride Toothpaste                        125ml        1.49      0.99        0.99        0.79       1.39       0.79
  22 Golden Sun Long Grain Rice                             1kg       0.88      1.09        1.09        1.09       1.09       1.09
  23 Cordelia Granulated Sugar                              1kg       0.85      0.85        0.85        0.85       0.85       0.85
  24 Vitakrome Mayonnaise Jar                            500ml        0.99      1.09        1.09        1.09       1.09       1.25
  25 Maribel Thick Cut Orange Marmalade                    450g       0.79      0.95        0.95        0.99       0.78       0.65
  26 Jam Strawberry/Raspberry/Blkcurrant/Mixed Fruit       450g       0.95      1.15        1.15        1.15       1.29       1.08
  27 Family Favourite Self Raising Flour                    2kg       0.89      1.19        1.19        1.19       1.19       0.72
  28 Chef Select Beef Stock Cubes                          12pk       0.89      0.89        0.89        0.89       0.89       0.89
  29 Foralays 2ply White Toilet Tissue                     9 pk       3.99      3.99        3.99        3.99       3.59       2.45
  30 Betazone Thick Bleach                               750ml        0.65      0.65        0.65        0.65       0.62       0.59

        Total Cost of 30 common items to the stores              € 51.78   € 53.11    €   53.45   €   52.85   €   54.03   € 48.28
                        Basket of 30 Items

€55
                                                 €54.03
€54                       €53.45
               €53.11
                                        €52.85
€53

€52   €51.78

€51

€50

€49
                                                          €48.28
€48

€47

€46

€45
      Dec-07   Jun-08     Jul-08       Aug-08    Jan-09   Jun-09
                                                                       Table 6
                Returns for 5th December 2007 - 26th June 08 - 31st July 2008 - 28th August 2008 - 9th January 2009 - 25th June 2009
                                               Trend of Own Brand products available in Dunnes Stores
                                                                Dunnes       Dunnes      Dunnes        Dunnes      Dunnes        Dunnes          Dunnes
                                                                Stores       Stores       Stores        Stores      Stores       Stores          Stores
Number                          Product                        Weights       Dec-07       Jun-08        Jul-08     Aug-08        Jan-09          Jun-09
   1   Dunnes White Pan Sliced                                      800g           0.95        0.95          0.95        0.95         0.95            0.95
   2   Dunnes Stores Brown Pan Sliced                               800g           0.99        0.99          0.99        0.99         0.99            0.99
   3   Dunnes Stores Babys Own Cotton wipes                         80pk           1.99        1.99          1.99        1.99         1.99            1.99
   4   Dunnes Stores Water Still                                      2ltr         0.77        0.74          0.74        0.65         0.74            0.74
   5   Dunnes Stores Orange Juice (from concentrate)                  1ltr         1.16        1.16          1.16        1.16         1.16            1.16
   6   Dunnes Stores Green Blend Tea Bags 80pk                      80pk           1.99        1.99          1.99        1.99         1.99            1.99
   7   Dunnes Stores Gold Spread                                    454g           1.38        1.63          1.63        1.63         1.63            1.63
   8   Dunnes Stores Light Red Med Cheddar Slices (10 slices)       200g           2.63        2.95          2.95        2.95         2.95            2.95
   9   Dunnes Low Lite Sunflower spread                             454g           1.04        0.99          0.99        0.90         0.90            0.90
  10   Dunnes Stores Vanilla flavoured Ice Cream tub                  1ltr         1.85        2.32          2.32        2.32         2.18            2.18
  11   Dunnes Stores Margherita Pizza                               347g           2.69        2.69          2.69        2.25         2.69            2.69
  12   Dunnes Stores Classic Tin Dog Food                           400g           0.67        0.67          0.67        0.67         0.67            0.72
  13   Dunnes Stores Tin Cat Food                                   400g           0.71        0.71          0.71        0.71         0.71            0.74
  14   Dunnes Stores Cornflakes                                     750g           1.78        1.79          1.79        1.78         1.72            1.72
  15   Dunnes Stores Wheat Bisks                                    24 pk          1.39        1.39          1.39        1.39         1.39            1.49
  16   Dunnes Stores Baked Beans                                    420g           0.42        0.42          0.42        0.42         0.42            0.42
  17   Dunnes Stores Peas Processed                                 420g           0.50        0.50          0.50        0.50         0.50            0.50
  18   Dunnes Stores Washing Up Liquid                             500ml           0.85        0.85          0.85        0.85         0.85            0.85
  19   Dunnes Stores Original Bolognaise Sauce                      475g           1.19        1.19          1.19        1.19         1.19            1.19
  20   Dunnes Stores Spaghetti                                      500g           0.61        0.62          0.62        0.62         0.79            0.79
  21   Dunnes Stores Granulated Sugar                                 1kg          1.02        0.99          0.99        0.99         0.99            0.99
  22   Dunnes Stores Pack of Soup                                 51-73g           0.75        0.82          0.82        0.82         0.82            0.82
  23   Dunnes Stores Real Mayonnaise Jar                           450ml           1.75        2.15          2.15        2.15         2.15            1.95
  24   Dunnes Stores Thick Cut Orange Marmalade                     454g           1.41        1.59          1.59        1.59         1.59            1.59
  25   Dunnes Stores Strawberry jam                                 454g           1.15        1.15          1.15        1.15         1.15            1.15
  26   Dunnes Stores Self Raising Flour                               2kg          2.09        2.09          2.09        1.59         2.09            1.85
  27   Dunnes Stores Thick Bleach                                  750ml           0.99        0.99          0.99        0.99         0.99            0.99

         Total Cost of 27 common items to the stores                        €    34.72   €   36.32   €    36.32   €    35.19   €    36.19    €      35.93
                        Basket of 27 Items

€37            €36.32     €36.32
                                                 €36.19

€36                                                       €35.93


€36
                                        €35.19

€35
      €34.72

€35


€34


€34
      Dec-07   Jun-08     Jul-08       Aug-08    Jan-09   Jun-09
                                                                            Table 7
                     Returns for 5th December 2007 - 26th June 08 - 31st July 2008 - 28th August 2008 - 9th January 2009 - 25th June 2009
                                                      Trend of Own Brand products available in Tesco
                                                                                                                                                                   Tesco Non-
                                                                Tesco           Tesco          Tesco          Tesco       Tesco           Tesco     Tesco CFG         CFG
Number                            Product                       Weights         Dec-07         Jun-08         Jul-08     Aug-08          Jan-09       Jun-09         Jun-09
   1     Tesco Sliced White Pan - 800g                             800g             0.85           0.95           0.95       0.95            0.99           0.95          0.95
   2     Tesco Brown Pan Sliced - 800g                             800g             0.89           0.99           0.99       0.99            1.05           0.99          0.99
   3     Tesco Milk Chocolate Digestives                           300g             1.20           0.99           0.99       0.98            1.05           0.95          1.05
   4     Tesco Cheese + Onion Crisps 6 X 25g                      6x25g             1.02           1.09           1.09       1.09            1.18           1.18          1.18
   5     Tesco wafer bar milk choco break                           8 pk            1.03           1.03           1.03       1.03            1.59           1.09          1.59
   6     Tesco My Babys Ultra soft Wipes 80 pk                     80pk             2.15           2.15           1.99       1.99            1.99           1.19          1.19
   7     Tesco Irish Still Water                                     2ltr           0.70           0.74           0.74       0.74            0.85           0.69          0.69
   8     Tesco Original Cola                                         2ltr           0.82           0.82           0.82       0.82            0.82           0.49          0.69
   9     Tesco Lemon and Lime                                        2ltr           0.80           0.82           0.82       0.82            0.82           0.82          0.82
  10     Tesco Orange - fizzy                                        2ltr           0.82           0.82           0.82       0.82            0.82           0.82          0.82
  11     Tesco Orange Juice (from concentrate)                       1ltr           1.16           1.16           0.92       1.16            1.16           0.79          0.79
  12     Tesco Tea Bags                                            80pk             1.39           1.39           1.39       1.39            1.69           1.50          1.69
  13     Tesco Gold Coffee granules                                100g             2.19           2.09           2.09       2.09            2.29           1.69          2.19
  14     Tesco Wheat Biscuits /Bisks                               24pk             1.39           1.65           1.65       1.39            1.65           1.33          1.49
  15     Tesco Fresh Milk                                            2ltr           1.49           1.65           1.65       1.65            1.65           1.49          1.49
  16     Tesco Low Fat Milk                                          2ltr           1.49           1.65           1.65       1.65            1.65           1.49          1.49
  17     Tesco Butter                                              454g             1.76           1.89           1.79       1.79            1.79           1.79          1.79
  18     Tesco Yogurt - Thick and creamy                         6x125g             2.99           2.99           2.99       2.29            3.19           3.19          3.19
  19     Tesco Vanilla Ice Cream - tub - 1 litre                     1ltr           2.32           2.32           2.32       2.18            2.15           2.15          2.15
  20     Tesco Garden Peas - 1kg                                     1kg            3.29           2.96           2.96       2.96            2.96           1.79          1.79
  21     Tesco premium Cat Food - Tin                              400g             0.65           0.71           0.71       0.71            0.76           0.57          0.57
  22     Tesco Peas Processed                                      420g             0.50           0.50           0.50       0.50            0.50           0.50          0.50
  23     Tesco Bolognese Sauce                                     500g             1.03           1.03           1.03       1.03            0.84           0.89          0.89
  24     Tesco Easy Cook Long Grain Rice                             1kg            1.29           1.85           1.85       1.85            1.85           1.69          1.85
  25     Tesco Real Mayonnaise Jar                                450ml             1.75           2.15           2.15       2.15            2.15           1.95          1.95
  26     Tesco Pure Sunflower Oil                                    1ltr           0.80           1.29           1.29       1.29            1.69           1.35          1.35
  27     Tesco Self Raising Flour                                    2kg            2.09           2.09           1.59       1.59            2.19           1.85          1.85
  28     Tesco Bleach                                             750ml             0.65           0.99           0.99       0.99            1.19           0.89          0.89

         Total Cost of 28 common items to the stores                        €     38.51    €     40.76    €     39.76    €   38.89   €     42.51    €     36.07    €    37.88
                          Basket of 28 Items

€44
                                               €42.51
€42
               €40.76
                        €39.76                                   Non-
€40                                                              CFG
                                   €38.89
      €38.51
                                                                 €37.88
€38                                                     CFG

                                                        €36.07
€36


€34


€32
      Dec-07   Jun-08   Jul-08    Aug-08       Jan-09   Jun-09   Jun-09

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:34
posted:10/28/2011
language:English
pages:14