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strategic marketing and competitive advantage

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					                                                 MARMARA UNIVERSITY - Institute of Social Sciences
                                                                  İşletme - Üretim Yönetimi ve Pazarlama

                                                                                      SYLLABUS
                                                                          2008-2009 Spring Semester
                                                                                                     Weekly Course
                                                                                                        Hours
                                                                                                                                                               Campus / Weekly Time &
  Course Code                             Course Name                               Course Type                           Credits            ECTS
                                                                                                                                                                 Classroom Schedule
                                                                                                       T     A     L
                  STRATEGIC MARKETING AND COMPETITIVE
                                                                                     Compulsory        3                      3                6               Anadoluhisarı, Thursday 17.00-
                  ADVANTAGE
                                                                                                                                                                      20.00, D 12...
  Prerequisite                                                                             Prerequisite to
Course Lecturer T. Sabri ERDİL                                                                                    Office Hours
                                                                                                                                     Thursday 14.00 -18.00        Friday 14.00-17.00
                  serdil@marmara.edu.tr                                                                           Schedule
       E-mail
       Phone       0216 308 13 48                                                                                 Office / Room No Work Office
    Teaching
                                                                                                                  Phone
   Assistant(s)
       E-mail                                                                                                     Office / Room No


    Course        Students will be taught how to Implement marketing strategies under competitive environmental conditions. Benefits and contributions of strategy design and strategic thinking in
   Objectives     marketing will be discussed by focusing on specific cases.




   Textbooks
        and/or
   References




       WEEK              Date                                                             TOPICS                                                                  Reference No - Section
       Week 1         19.02.09      Strategic Marketing Process
       Week 2         26.02.09      Marketing Plan Models
       Week 3         05.03.09      Marketing Goals and Strategy
       Week 4       3/12/2009       Objectives and Strategies in Marketing Plan
       Week 5         19.03.09      Situation Analysis an Competitive Advantage
       Week 6         26.03.09      Comtetitive Strategies
       Week 7         02.04.09      SWOT and PEST Analysis
       Week 8         09.04.09      Market Targeting and Positioning
       Week 9         30.04.09      Marketing Mix and Tactics
       Week 10        07.05.09      Marketing Plan and Financial Analysis
       Week 11        14.05.09      Markaeting Performance Criteria and Control
       Week 12        21.05.09      Integrated Marketing Communications
       Week 13        28.05.09      Case Analysis
       Week 14       6/4/2009       Case Analysis
                                                                                                                                         Weight in                     Weight in
                                    Evaluation Tool                                   Quantity                     Date
                                                                                                                                         Total (%)               Semester Evaluation (%)
                                    Final Exam                                             1                     18.06.2009                   60                               0

                                    Final Make-up Exam (if exists)                         1                                                  60                               0

                                    Semester Evaluation                                                                                       40                              100
            Evaluation              Midterm(s)                                             1                     16.04.2009                   40                             100.0
              Tools                 Quiz(zes)
                                    Project(s)
                                    Homework(s)
                                    Laboratory
                                    Other


                     ***        Lifelong Learning Programme (LLP)                    ***                                      Language of Instruction:
Evaluation Tool      Quantity               Student Workload Hours                                   Evaluation Tool                      Quantity              Student Workload Hours
Theoretical               --                             42.0                                        Applied Hours                             --                             0.0
Hours
Midterm                   1                              16.0                                        Final                                     1                             26.0
Quiz                                                                                                 Project
Laboratory                                                                                           Homework
Atelier                                                                                              Seminar
Field Study                                                                                          Presentation
Other                     1                              66.0                                        Self Study
                                                                                                                           TOTAL :             3                            150.0
                                                                                                Recommended ECTS Credit (Total Hours / 25) : 6

				
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