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posted:
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Business
 Plan
 
 


 


 

For
 
 


 


 


 

JWA
 Capital
 Holdings
 


 

Executive
 Summary
 


 


 


 

JWA
  Capital
  Holdings
  is
  in
  the
  business
  of
  acquiring
  charged
  off
  credit
  card
  debt
  at
  an
  extreme
 

discount
  and
  then
  collecting
  those
  assets
  by
  placing
  the
  portfolios
  with
  extraordinarily
  qualified
 

third
  party
  collection
  agencies.
 
  Not
  just
  any
  agencies,
  but
  ones
  that
  are
  committed
  to
  helping
 

people
 by
 treating
 debtors
 with
 respect
 and
 giving
 them
 new
 hope.
 


 

JWA
  Capital
  Holdings
  is
  a
  new
  start
  up
  business
  and
  is
  seeking
  initial
  financing
  in
  the
  amount
  of
 

$20,000.
 
  JWA
  Capital
  Holdings
  will
  only
  seek
  additional
  financing
  after
  repayment
  of
  the
  initial
 

financing
  and
  performance
  satisfactory
  to
  the
  lender.
 
  The
  loan
  proceeds
  will
  be
  used
  solely
  to
 

acquire
 asset
 pools
 and
 for
 third
 party
 professional
 fees.
 
 No
 loan
 proceeds
 will
 be
 used
 for
 salaries.
 


 

The
 purchase
 and
 collection
 of
 charged
 off
 debt
 is
 not
 a
 new
 industry
 –
 nor
 is
 it
 a
 small
 one.
 
 The
 

industry
 is
 comprised
 of
 large
 public
 and
 private
 companies
 and
 many
 smaller
 companies.
 
 Today,
 

and
  for
  the
  next
  three
  to
  five
  years,
  there
  is
  a
  vast
  oversupply
  of
  charged
  off
  debt
  available
  for
 

purchase
  due
  to
  the
  recession
  and
  very
  high
  rates
  of
  charge
  offs
  at
  the
  credit
  card
  banks.
 
  This
 

excess
  supply
  allows
  a
  tremendous
  opportunity
  for
  a
  new
  firm,
  like
  JWA
  Capital
  Holdings,
  to
 

purchase
 these
 assets
 efficiently
 and
 at
 a
 steeply
 discounted
 price.
 


 

JWA
 Capital
 Holdings
 is
 positioned
 to
 capitalize
 on
 this
 opportunity
 through
 the
 buying
 power
 that
 is
 

a
 benefit
 of
 its
 membership
 in
 Success
 Support
 System.
 


 

JWA
  Capital
  Holdings
  expects
  to
  achieve
  above
  average
  collection
  results
  by
  the
  selection
  of
 

collection
  agencies
  who
  utilize
  a
  unique
  strategy
  for
  working
  with
  consumers.
 
  The
  Applied
 

Psychology
 strategy
 is
 unlike
 the
 typical
 “confrontation”
 strategy
 used
 by
 most
 collection
 agencies,
 it
 

is
  one
  that
  treats
  consumers
  with
  respect.
 
  JWA
  Capital
  Holdings
  has
  learned
  the
  strategy
  under
  the
 

guidance
  of
  William
  R.
  Bartmann,
  the
  person
  who
  developed
  it
  and,
  at
  the
  same
  time,
  built
  the
 

largest
 and
 most
 successful
 collection
 agency
 in
 the
 nation.
 
 
 


 
 
 

The
  principal
  of
  JWA
  Capital
  Holdings
  is
  Rev.
  Jim
  Anderson.
 
  He
  is
  an
  experienced
  small
  business
 

owner
 and
 will
 be
 “hands-­‐on”
 in
 the
 business
 working
 closely
 with
 Bill
 Bartmann’s
 collection
 agency.
 
 

Jim
 is
 highly
 committed
 to
 helping
 people
 in
 financial
 distress.
 


 

JWA
 Capital
 Holdings
 intends
 that,
 after
 payment
 of
 collection
 costs,
 all
 cash
 flow
 from
 collections
 

will
 be
 used
 to
 retire
 the
 debt
 from
 the
 initial
 financing.
 
 Consequently,
 the
 loan
 will
 be
 repaid
 very
 

quickly.
 
  The
  goal
  of
  this
  financing
  strategy
  is
  to
  demonstrate
  to
  the
  lender
  that
  JWA
  Capital
 

Holdings’
  business
  model
  produces
  both
  large
  profit
  margins
  and
  a
  cash
  flow
  that
  is
  front-­‐loaded,
 

illustrating
 that
 the
 lender’s
 risk
 is
 minimized.
 
 Only
 after
 the
 loan
 is
 repaid
 will
 JWA
 Capital
 Holdings
 

seek
 additional
 financing
 based
 on
 the
 established
 track
 record.
 









2
 


 

Table
 of
 Contents
 


 


 


 

Executive
 Summary
 
 
 
 
 
 
  2
 


 

Company
 Background
 
 
 
 
  4
 


 

Service
 Description
 
 
 
 
 
  6
 


 

Market
 Analysis
 
 
 
 
 
  8
 


 

Operating
 Strategy
 
 
 
 
 
  11
 


 

Management
 
 
 
 
 
 
  13
 


 

Operations
 
 
 
 
 
 
 
  22
 


 

Funding
 
 
 
 
 
 
 
  23
 


 

References
 
 
 
 
 
 
  24
 


 


 


 


 


 


 









3
 

Company
 Background
 


 

Name
 


 

The
 name
 of
 the
 Company
 is
 JWA
 Capital
 Holdings
 LLC.
 


 

Nature
 of
 Business
 


 

JWA
  Capital
  Holdings
  is
  in
  the
  business
  of
  acquiring
  charged
  off
  credit
  card
  debt
  at
  a
  significantly
 

discounted
 price
 and
 collecting
 those
 assets
 by
 means
 of
 third
 party
 collection
 agencies.
 
 
 


 

History
 of
 Business
 


 

JWA
 Capital
 Holdings
 is
 a
 start-­‐up
 company.
 
 The
 principal,
 Rev.
 Jim
 Anderson,
 is
 the
 primary
 force
 

behind
  this
  company
  and
  have
  identified
  a
  unique
  opportunity
  to
  capitalize
  on
  an
  avalanche
  of
 

charged
 off
 credit
 card
 loans
 coming
 out
 of
 the
 major
 banks
 over
 the
 next
 three
 to
 five
 years
 and
 

help
  people
  at
  the
  same
  time.
 
  The
  existing
  debt
  buying
  industry
  is
  not
  big
  enough
  to
  accommodate
 

this
  expected
  volume
  nor
  can
  the
  existing
  industry
  expand
  rapidly
  enough
  to
  accommodate
  the
 

volume;
 thereby
 offering
 a
 unique
 opportunity
 to
 profit
 on
 this
 excess
 supply
 over
 industry
 capacity.
 


 

Stage
 of
 Development
 


 

JWA
 Capital
 Holdings
 is
 a
 start-­‐up
 company.
 


 

All
 collections
 of
 the
 purchased
 assets
 will
 be
 contracted
 to
 existing
 reputable
 and
 successful
 debt
 

collection
  agencies
  on
  a
  contingency
  fee
  basis.
 
  The
  selected
  agencies
  are
  staffed
  by
  efficient
  and
 

experienced
 personnel.
 
 Consequently,
 JWA
 Capital
 Holdings
 will
 not
 need
 to
 incur
 the
 start
 up
 costs
 

of
 building
 a
 collection
 platform
 and
 the
 corresponding
 ongoing
 operational
 expenses.
 


 

Unique
 Features
 of
 the
 Business
 


 

There
  is
  a
  tremendous
  mismatch
  between
  the
  growing
  availability
  of
  charged
  off
  loans
  and
  the
 

diminished
  capacity
  of
  the
  industry
  that
  will
  allow
  extraordinary
  opportunities
  to
  carve
  out
  a
  very
 

profitable
 niche.
 
 The
 over-­‐supply
 of
 charged
 off
 loans
 has
 driven
 down
 the
 acquisition
 cost
 and
 thus
 

has
 created
 an
 unusual
 and
 highly
 profitable
 economic
 opportunity1.
 
 
 


 

Even
 though
 market
 factors
 have
 driven
 down
 the
 purchase
 price
 of
 these
 assets
 the
 profit
 margin
 

between
 cost
 and
 recovery
 has
 remained
 the
 same
 at
 as
 much
 as
 three
 to
 one.
 



1


  In
  December
  2006
  the
  average
  price
  of
  fresh
  charged
  off
  credit
  card
  loans
  peaked
  at
  13.5
  cents
  on
  the
  dollar
  of
  face
 

amount.
 
 In
 December
 2009
 the
 average
 price
 of
 fresh
 credit
 card
 debt
 –
 accounts
 that
 are
 180
 days
 past
 due—was
 4
 cents
 

on
 the
 dollar
 of
 face
 amount.
 
 (Source:
 
 The
 Nilson
 Report
  –
 April
 2010).
 
  In
 September
 2010
 the
 average
 price
 of
 fresh
 

charged
 off
 credit
 card
 loans
 was
 5
 to
 7
 cents
 on
 the
 dollar
 of
 face
 amount
 (Source:
 
 Success
 Support
 System).
 



4
 


 

Unique
 Opportunity
 


 

Strategically,
 an
 outsourcing
 approach
 with
 the
 third
 party
 collection
 agency
 will
 allow
 JWA
 Capital
 

Holdings
 to
 begin
 operations
 much
 faster
 and
 at
 minimum
 risk
 when
 compared
 to
 the
 challenge
 of
 

quickly
 building
 a
 collection
 function.
 
 It
 is
 important
 to
 note
 that
 JWA
 Capital
 Holdings
 always
 has
 

the
 option
 to
 build
 an
 internal
 collection
 capability.
 


 









5
 

Service
 Description
 


 

JWA
 Capital
 Holdings
 purchases
 charged
 off
 credit
 card
 loans
 and
 collects
 on
 those
 loans
 from
 the
 

original
 debtors
 through
 a
 third
 party
 collection
 agency.
 
 Through
 mail
 and
 telephony,
 the
 selected
 

collection
 agency,
 or
 agencies,
 contacts
 the
 debtor
 and
 negotiates
 a
 discounted
 cash
 settlement
 or
 a
 

cash
 payment
 plan
 that
 is
 affordable
 to
 the
 consumer.
 
 
 


 

Since
  these
  charged
  off
  loans
  are
  purchased
  at
  an
  extreme
  discount,
  the
  profits
  JWA
  Capital
 

Holdings
 makes
 is
 the
 difference
 between
 the
 purchase
 price
 and
 the
 amount
 paid
 by
 the
 debtor,
 

less
 operating
 and
 financing
 costs.
 


 

The
 acquisition
 and
 collection
 of
 charged
 off
 credit
 card
 debt
 is
 a
 big
 business2.
 
 During
 2009,
 the
 ten
 

largest
  debt
  alone
  buyers
  purchased
  almost
  $50
  billion
  face
  value
  of
  charged
  off
  credit
  card
  debt
 

directly
 from
 banks.
 Further,
 there
 are
 a
 large
 number
 of
 companies
 devoted
 solely
 to
 the
 collection
 

of
  distressed
  debts
  but
  do
  not
  purchase
  the
  assets
  for
  their
  own
  portfolio3.
 
  The
  debt
  buying
 

industry
 has
 a
 high
 rate
 of
 revenue
 growth,
 is
 highly
 profitable,
 has
 low
 barriers
 to
 entry
 and
 is
 one
 

of
 the
 most
 attractive
 segments
 of
 the
 Asset
 Recovery
 Management
 industry4.
 


 

The
  industry
  has
  achieved
  significant
  recognition
  as
  a
  good
  investment
  vehicle.
 
  The
  major
 

companies
  not
  only
  purchase
  very
  large
  quantities
  of
  charged
  off
  credit
  card
  debt
  directly
  from
 

major
 banks,
 but
 they
 are
 financed
 by
 lending
 syndicates
 headed
 by
 these
 major
 banks5.
 
 


 

The
  unique
  market
  opportunity
  for
  JWA
  Capital
  Holdings
  is
  to
  be
  able
  to
  readily
  purchase
  these
 

assets
 because
 the
 supply
 exceeds
 the
 capacity
 of
 the
 industry6
 and
 to
 acquire
 the
 assets
 at
 prices
 

that
 allow
 large
 profit
 margins
 and
 rapid
 return
 of
 the
 capital
 invested.
 


 

Each
  loan
  pool
  is
  reviewed
  and
  evaluated
  for
  its
  estimated
  collectability.
 
  The
  bid
  submitted
  will
  not
 

be
 greater
 than
 one-­‐third
 of
 the
 total
 estimated
 cash
 recovery.
 
 This
 allows
 a
 margin
 large
 enough
 to
 

cover
  the
  asset
  acquisition
  cost,
  collection
  cost,
  financing
  cost,
  reserve
  contingency
  and
  a
  large
 

profit.
 
 Allocation
 of
 the
 gross
 cash
 recovered
 is
 projected
 to
 be
 one-­‐third
 for
 recovery
 of
 acquisition
 

cost,
 one-­‐third
 for
 collection
 cost
 and
 financing
 cost,
 and
 one-­‐third
 for
 profit.
 



2


 Major
 debt
 buyer
 companies
 are
 Sherman
 Financial
 (a
 private
 company),
 Encore
 Capital
 Group
 (publically
 traded),
 Zenith
 

Acquisitions
 (owned
 by
 an
 insurance
 company),
 Portfolio
 Recovery
 Associates
 (publically
 traded),
 Unifund
 CCR
 Partners
 

(private)
 and
 Asset
 Acceptance
 Corp.
 (a
 NASDAQ
 listed
 public
 company).
 
 Source:
 
 The
 Nilson
 Report
 –
 April
 2010.
 

3


 ACA
 International
 (the
 collection
 agency
 trade
 organization)
 lists
 more
 than
 5,500
 collection
 agency
 members
 in
 the
 US.
 
 
 

4


 The
 7th
 edition
 of
 The
 Kaulkin
 Report
 reported
 that
 debt
 buyer
 revenues
 were
 growing
 at
 an
 annual
 rate
 of
 11%
 and
 

projected
 industry
 revenues
 would
 be
 $6.2
 billion
 in
 2011.
 
 The
 report
 further
 stated
 that
 the
 barriers
 to
 entry
 and
 profit
 

potential
 in
 the
 debt
 buyer
 market
 make
 it
 one
 of
 the
 most
 attractive
 parts
 of
 the
 ARM
 industry.
 Source:
 
 Kaulkin
 Ginsberg
 

Company.
 

5


 JP
 Morgan
 Chase
 administers
 a
 $100
 million
 revolving
 credit
 facility
 and
 a
 $150
 million
 term
 loan
 for
 Asset
 Acceptance
 

Capital
 Corp.
 
 JP
 Morgan
 Chase
 administers
 a
 $327.5
 million
 revolving
 credit
 facility
 for
 Encore
 Capital
 Group.
 
 Portfolio
 

Recovery
 Associates
 has
 a
 $365
 million
 revolving
 credit
 facility
 from
 a
 group
 of
 banks
 including
 Bank
 of
 America,
 Wachovia
 

Bank,
 RBC
 Centura,
 SunTrust
 and
 JP
 Morgan
 Chase.
 
 NCO
 Group
 has
 a
 $569
 million
 term
 loan
 and
 $100
 million
 revolving
 

loan
 administered
 by
 Morgan
 Stanley.
 
 Source:
 
 National
 Consumer
 Law
 Center.
 

6


  In
  2006,
  the
  volume
  of
  charged
  off
  credit
  card
  was
  $31
  billion
  and
  the
  charge
  off
  volume
  for
  2009
  was
  $97
  billion,
 

representing
 a
 213%
 increase
 in
 four
 years.
 
 For
 2010
 the
 charge
 off
 rate
 projected
 by
 Moody’s
 is
 13%
 and
 would
 represent
 

$117
  billion
  of
  credit
  card
  charge
  offs.
 
  The
  debt
  purchaser
  industry
  is
  not
  capable
  of
  expanding
  to
  a
  size
  that
  will
 

accommodate
 all
 the
 available
 supply.
 
 Source:
 
 The
 Nilson
 Report,
 Federal
 Reserve
 Bank
 and
 Moody’s
 Investor
 Services.
 



6
 


 

JWA
 Capital
 Holdings
 will
 acquire
 these
 charged
 off
 credit
 card
 assets
 by
 submitting
 bids
 to
 sellers,
 

and
  brokers
  representing
  sellers,
  for
  the
  purchase
  of
  portfolios
  of
  loans.
 
  Once
  a
  pool
  of
  loans
  is
 

acquired
 it
 will
 be
 placed
 for
 collection
 with
 a
 third
 party
 collection
 agency
 which
 then
 collects
 the
 

accounts
 for
 a
 contingency
 fee.
 


 









7
 

Market
 Analysis
 


 

The
  market
  for
  the
  service
  offered
  by
  JWA
  Capital
  Holdings
  is
  highly
  unusual
  because
  of
  the
 

structure
 of
 the
 industry
 and
 the
 business.
 
 
 


 

There
  are
  no
  “customers”
  to
  be
  marketed
  to
  in
  any
  traditional
  sense.
 
  Consumer-­‐debtors
  are
 

“acquired”
  when
  the
  charged
  off
  accounts
  are
  purchased.
 
  The
  success
  of
  the
  Company
  is
 

dependent
 on
 the
 ability
 to
 acquire
 assets
 at
 a
 fraction
 of
 the
 estimated
 cash
 recovery
 value
 of
 the
 

asset
 portfolios.
 
 
 


 

Over
 the
 past
 three
 years
 there
 has
 been
 a
 tremendous
 increase
 in
 the
 amount
 of
 charged
 off
 credit
 

cards.
 
 This
 trend
 will
 continue
 for
 the
 at
 least
 the
 next
 three
 to
 five
 years.
 
 
 


 

The
 average
 American
 household
 is
 drowning
 in
 credit
 card
 debt7.
 
 Only
 one
 in
 six
 households
 can
 

pay
 only
 the
 minimum
 balance
 due
 on
 their
 credit
 cards
 each
 month.8
 
 A
 $10,000
 credit
 card
 balance
 

at
 18%
 interest
 paying
 only
 the
 1.5%
 minimum
 balance
 due
 each
 month
 will
 take
 32
 years
 to
 pay
 off.
 


 

More
 American
 families
 are
 in
 trouble
 with
 their
 credit
 cards.9
 
 More
 than
 58
 million
 adults,
 26%
 of
 

Americans,
 admit
 to
 not
 paying
 all
 of
 their
 bills
 by
 the
 due
 date.10
 
 When
 finances
 are
 tight,
 59%
 of
 

people
 will
 pay
 their
 credit
 card
 bill
 last.11
 
 Two
 out
 of
 ten
 American
 adults
 have
 or
 have
 had
 a
 credit
 

card
 that
 was
 90
 days
 or
 more
 past
 due.12
 


 

Banks
 are
 continuing
 to
 struggle
 with
 credit
 quality.13
 
 The
 projected
 credit
 card
 charge
 off
 rate
 for
 

2010
 is
 13%
 and
 would
 represent
 $117
 billion
 of
 charge
 offs14.
 
 The
 previous
 “high-­‐water”
 mark
 for
 

credit
 card
 charge-­‐offs
 was
 7.1%
 -­‐-­‐
 20
 years
 ago.15
 


 

There
  is
  a
  direct
  correlation
  between
  unemployment
  and
  the
  credit
  card
  charge
  off
  rate16.
 
  Credit
 

card
 charge
 offs
 track
 almost
 exactly
 the
 unemployment
 rate17
 (as
 noted
 in
 the
 graph
 following).
 
 
 


 


 







7


 The
 average
 household
 is
 carrying
 credit
 card
 debt
 in
 the
 amount
 of
 $10,679.
 
 Source:
 
 The
 Nilson
 Report.
 

8


 Source:
 
 Experian
 National
 Score
 Index
 Study
 

9


 In
 2006,
 the
 volume
 of
 charged
 off
 credit
 cards
 was
 $31
 billion
 (typical
 of
 the
 preceding
 10
 year
 period).
 
 In
 2007,
 the
 

volume
 increased
 26%
 to
 $39
 billion.
 
 In
 2008,
 the
 volume
 was
 $59
 billion
 (a
 51%
 increase
 over
 the
 previous
 year
 and
 26%
 

larger
 than
 the
 previous
 worst
 year
 ever).
 
 Charge
 off
 volumes
 in
 2009
 increased
 64%
 to
 $97
 billion
 and
 represented
 a
 

212%
 increase
 in
 only
 four
 years.
 
 Source:
 
 Nilson
 Report
 and
 R.
 K.
 Hammer
 &
 Associates.
 

10


 Source:
 
 National
 Foundation
 for
 Credit
 Counseling
 

11


 Source:
 
 Creditcards.com
 survey
 

12


 Source:
 
 Fair
 Isaac
 Company
 

13


 For
 August
 2010,
 Citibank
 reported
 charge
 offs
 at
 the
 rate
 of
 11.18%;
 Bank
 of
 America
 reported
 11.72%;
 JPMorgan
 

Chase
 reported
 8.18%;
 and
 Capital
 One
 reported
 9.19%.
 
 Source:
 
 Associated
 Press
 and
 Reuters
 

14


 Source:
 
 Moody’s
 Investors
 Services
 

15


 Source:
 
 Moody’s
 Investors
 Services
 

16


 Between
 January
 2009
 and
 June
 2010,
 only
 twice
 has
 the
 variance
 between
 the
 unemployment
 rate
 and
 the
 credit
 card
 

charge
 off
 rate
 been
 significant.
 
 The
 first
 was
 in
 2001
 following
 the
 9/11
 attacks
 and
 in
 2005
 when
 tens
 of
 thousands
 of
 

consumers
 raced
 to
 file
 bankruptcy
 before
 the
 change
 in
 the
 bankruptcy
 code.

17

Source:
 
 Comparison
 of
 Statistics
 from
 The
 Federal
 Reserve
 Bank
 and
 the
 US
 Bureau
 of
 Labor
 Statistics



8
 


 


 

With
 8
 million
 jobs
 lost
 since
 December
 2007
 and
 the
 unemployment
 rate
 at
 its
 highest
 level
 in
 26
 

years18;
  in
  terms
  of
  job
  losses
  this
  has
  been
  the
  worst
  recession
  since
  the
  end
  of
  World
  War
  II
  more
 

than
  60
  years
  ago.19
 
  Not
  unexpectedly,
  consumers
  are
  reeling
  and
  struggling
  to
  pay
  the
  full
  balance
 

on
 their
 credit
 card
 debt.
 
 
 
 
 


 

The
  number
  of
  people
  unemployed
  is
  15
  million.
 
  Almost
  half
  are
  considered
  “long-­‐term
 

unemployed”
  and
  have
  been
  unemployed
  more
  than
  27
  weeks.
 
  The
  number
  of
  persons
  working
 

part-­‐time
  for
  economic
  reasons
  (sometimes
  referred
  to
  as
  involuntary
  part-­‐time
  workers)
  is
  8.9
 

million.
 
 About
 2.4
 million
 people
 are
 “marginally
 attached
 to
 the
 labor
 force”
 and
 had
 not
 looked
 

for
 work
 in
 the
 past
 30
 days.
 
  Another
 1.1
 million
 people
 are
 “discouraged
 workers”
 who
 have
 given
 

up
 looking
 for
 work
 as
 they
 believe
 no
 jobs
 are
 available.20
 
 
 


 

Official
 forecasts
 call
 for
 unemployment
 to
 remain
 in
 the
 9-­‐10%
 range
 throughout
 2010,
 decline
 to
 

8.2%
  in
  2012
  and
  continue
  gradually
  declining
  to
  5.5%
  in
  2016.21
 
  Others,
  less
  optimistic,
  predict
 

unemployment
  to
  continue
  rising
  to
  a
  peak
  of
  10.75%
  in
  mid-­‐2011
  before
  beginning
  a
  slow
  and
 

gradual
 decline.22
 


 

Regardless
  of
  pessimism
  or
  optimism,
  the
  nation
  is
  clearly
  facing
  a
  sustained
  period
  of
  high
 

unemployment.
 
 Because
 there
 is
 such
 a
 remarkably
 close
 correlation
 between
 unemployment
 and
 

the
 credit
 card
 charge
 off
 rate,
 it
 can
 only
 be
 expected
 that
 the
 credit
 card
 banks
 will
 continue
 to
 

suffer
 large
 losses.
 


 







18


 Source:
 
 Economic
 Policy
 Institute
 

19


 Source:
 
 Wall
 Street
 Journal
 

20


 Source:
 
 US
 Department
 of
 Labor,
 Bureau
 of
 Labor
 Statistics
 

21


 Source:
 
 Council
 of
 Economic
 Advisers
 to
 the
 President
 

22


 Source:
 
 Goldman
 Sachs
 Economic
 Forecast
 



9
 

Credit
  card
  lenders
  are
  trying
  to
  protect
  themselves
  by
  tightening
  credit
  limits,
  raising
  standards,
 

and
  closing
  accounts.
  They
  have
  also
  been
  slashing
  rewards,
  raising
  interest
  rates
  and
  increasing
 

fees
 to
 cushion
 further
 losses.
 


 

All
 of
 these
 factors
 demonstrate
 a
 steady
 supply
 of
 freshly
 charged
 off
 credit
 cards
 to
 be
 purchased
 

in
  the
  market.
 
  There
  has
  never
  been
  a
  better
  opportunity
  for
  entrepreneurial
  start-­‐ups
  to
  launch
 

and
 prosper.
 


 

Big
  opportunities
  do
  not
  come
  around
  often.
 
  When
  it’s
  raining
  gold,
  reach
  for
  a
  bucket,
  not
  a
 

thimble23.
 


 

It
 is
 JWA
 Capital
 Holdings’
 plan
 to
 capitalize
 on
 this
 opportunity.
 


 


 









23


 Warren
 Buffett,
 Chairman,
 Berkshire
 Hathaway,
 message
 to
 shareholders,
 2010
 shareholder’s
 meeting.
 



10
 

Operating
 Strategy
 


 

The
  primary
  operating
  strategy
  is
  to
  recover
  value
  from
  the
  purchased
  assets.
 
 JWA
 Capital
 Holdings
 

limits
  itself,
  by
  choice,
  to
  the
  purchase
  of
  fresh
  credit
  card
  charge
  offs.
 
  This
  niche
  offers
  the
 

optimum
 combination
 of
 risk
 and
 reward.
 


 

In
 today’s
 market
 it
 is
 common
 that
 fresh
 credit
 card
 charge
 offs
 sell
 for
 five
 to
 seven
 cents
 on
 the
 

dollar.24
 
  Typically,
  the
  debt
  buyer
  targets
  as
  much
  as
  a
  3-­‐to-­‐1
  return;
  which
  means
  that
  the
  debt
 

buyer
  expects
  to
  recover
  three
  times
  the
  purchase
  price.
 
  The
  ability
  to
  achieve
  this
  targeted
 

recovery
 is
 not
 uncommon.
 


 

Achieving
  this
  targeted
  return
  requires
  the
  utilization
  of
  an
  efficient
  collection
  platform
  staffed
  with
 

knowledgeable
 employees
 and
 managers.
 
 
 Debt
 collection
 is
 to
 a
 certain
 degree
 complex
 but
 it
 is
 

not
  complicated.
 
  The
  complexity
  results
  from
  the
  necessity
  of
  complying
  with
  certain
  laws
  that
 

govern
 all
 collection
 activities.
 
 Compliance
 with
 these
 statutes
 is
 actually
 uncomplicated
 and
 readily
 

understood.
 


 

There
 are
 many
 highly
 qualified
 collection
 agencies
 from
 which
 JWA
 Capital
 Holdings
 will
 choose25.
 
 

Third
 party
 collection
 agencies
 work
 purely
 on
 a
 contingency
 fee
 that
 is
 a
 percentage
 of
 the
 money
 

collected
 from
 debtors.
 
 
 


 

JWA
  Capital
  Holdings
  has
  chosen
  to
  utilize
  third
  party
  collection
  agencies
  to
  manage
  and
  collect
 

purchased
  assets
  in
  order
  to
  avoid
  the
  start-­‐up
  and
  infrastructure
  cost
  of
  creating
  its
  own
  collection
 

company26.
 
  As
  a
  subscriber
  to
  Success
  Support
  System,
  JWA
  Capital
  Holdings
  is
  afforded
  the
 

opportunity
  to
  use
  the
  collection
  vehicle
  created
  by
  Bill
  Bartmann.
 
  Additionally,
  JWA
  Capital
 

Holdings
  has
  the
  opportunity
  to
  acquire
  asset
  portfolios
  alongside
  Mr.
  Bartmann
  at
  anticipated
 

volumes
 and
 prices
 that
 are
 not
 readily
 available
 in
 today’s
 market.27
 


 

A
  key
  element
  of
  success
  for
  JWA
  Capital
  Holdings
  is
  the
  selection
  of
  an
  agency
  that
  employs
  an
 

Applied
  Psychology
  strategy
  when
  dealing
  with
  customer-­‐debtors.
 
  This
  strategy
  is
  opposite
  from
 

the
 “confrontation”
 strategy
 used
 by
 most
 collection
 agencies.
 
 The
 Applied
 Psychology
 Model
 was
 

first
  pioneered
  for
  debt
  collection
  by
  Bill
  Bartmann
  and
  has
  proven
  to
  be
  the
  most
  effective
 

collection
 technique
 used
 to
 date.
 
 Because
 this
 strategy
 has
 proven
 results,
 over
 time,
 it
 will
 result
 

in
 the
 highest
 level
 of
 cash
 collections
 possible.
 
 
 


 





24


 Source:
 
 Credit
 and
 Collections
 Risk
 (an
 affiliate
 of
 The
 American
 Banker)
 and
 Success
 Support
 System.

25


 Tandem
 will
 use
 only
 agencies
 that
 have
 been
 evaluated
 and
 recommended
 by
 the
 Success
 Support
 System.
 
 

26


 The
 industry
 term
 to
 describe
 this
 business
 model
 is
 “Passive
 Debt
 Buyer”
 and
 is
 a
 very
 common
 strategy
 for
 the
 

purchase
 and
 recovery
 of
 charged-­‐off
 credit
 card
 loans.
 

27


  Bartmann
  has
  launched
  a
  new
  collection
  vehicle,
  CFS
  II,
  Inc.
 
  Bartmann’s
  company
  will
  use
  the
  same
  collection
 

philosophies
  and
  strategies
  that
  made
  his
  earlier
  collection
  agency,
  Commercial
  Financial
  Services,
  the
  nation’s
  most
 

successful
  debt
  buyer.
 
  Commercial
  Financial
  Services
  was
  acknowledged
  by
  the
  Nilson
  Report,
  the
  most
  authoritative
 

source
  of
  information
  on
  credit
  cards,
  as
  the
  “largest,
  best
  trained
  and
  most
  profitable
  collection
  agency
  in
  the
  world”.
 
 

With
  3900
  employees,
  Bartmann
  acquired
  and
  collected
  4.5
  million
  charged
  off
 credit
  card
  accounts
  representing
  more
 

than
 $15
 billion
 of
 face
 value.
 
 
 
 


 



11
 

The
  Applied
  Psychology
  strategy
  is
  somewhat
  different
  than
  the
  more
  traditional
  confrontational
 

approach.
 
  A
  typical
  collection
  activity,
  as
  practiced
  by
  most
  collection
  agencies,
  is
  to
  pursue
  a
 

contentious
  dialogue
  with
  consumers.
 
  The
  mindset
  is
  to
  pound
  on
  the
  debtor
  repeatedly
  until
 

eventually
  the
  customer
  caves
  in
  and
  offers
  money
  just
  to
  cause
  the
  collection
  agent
  to
  go
  away.
 
 

While
 this
 is
 an
 oversimplification
 of
 the
 strategy,
 it
 is
 a
 fair
 representation
 of
 the
 common
 behavior
 

of
 collection
 agencies.
 
 
 


 

The
 Applied
 Psychology
 strategy
 takes
 a
 different
 approach
 with
  the
  customer.
 
  The
 mantra
 is
 Polite
 


 Professional
 –
 Persistent.
 
 While
 the
 confrontational
 strategy
 is
 more
 like
 war,
 where
 there
 is
 one
 

winner
  and
  one
  loser,
  the
  Applied
  Psychology
  strategy
  looks
  for
  a
  win-­‐win
  solution
  where
  both
 

parties
 feel
 good
 about
 the
 resolution.
 


 

Consumers
  with
  financial
  problems
  always
  owe
  many
  creditors
  at
  once
  and
  they
  are
  faced
  each
 

month
  with
  who
  gets
  paid
  and
  who
  does
  not.
 
  With
  the
  Applied
  Psychology
  collection
  strategy,
 

customers
 react
 differently
 to
 a
 collector
 who
 is
 not
 abusing
 them
 and
 who
 is
 sincerely
 interested
 in
 

the
  problems
  of
  the
  customer.
 
  Knowing
  that
  customers
  have
  limited
  resources
  to
  deal
  with
  their
 

problems,
 the
 Applied
 Psychology
 approach
 is
 more
 likely
 to
 cause
 the
 customer
 to
 part
 with
 some
 

of
 those
 limited
 resources
 more
 quickly.
 
 This
 becomes
 the
 value
 proposition
 of
 the
 strategy.
 


 

JWA
  Capital
  Holdings
  is
  strongly
  committed
  to
  the
  Applied
  Psychology
  strategy
  for
  dealing
  with
 

customer-­‐debtors
 and
 will
 insist
 that
 each
 employee
 applies
 that
 standard
 of
 conduct.
 
 
 


 

Agencies
  that
  use
  the
  Applied
  Psychology
  strategy
  are
  not
  as
  adversely
  impacted
  by
  economic
 

downturns.
 
  For
  example,
  consumers
  are
  under
  tremendous
  stress
  resulting
  from
  high
 

unemployment
 and
 high
 delinquency
 rates.
 
 Conventional
 wisdom
 would
 say
 that
 collecting
 during
 

this
 part
 of
 the
 business
 cycle
 is
 inordinately
 more
 difficult.
 
 The
 demonstrated
 fact
 is
 that
 regardless
 

of
  the
  business
  cycle,
  consumers
  still
  face
  the
  same
  old
  problem
  –
  they
  owe
  more
  creditors
  than
 

they
  can
  pay
  but
  they
  can
  pay
  some
  of
  their
  debts
  if
  the
  debt
  collector
  is
  patient
  and
  empathetic.
 
 
 

The
 Applied
 Psychology
 strategy
 focuses
 on
 how
 to
 become
 one
 of
 the
 few
 creditors
 that
 are
 paid
 

each
 month.
 


 

Furthermore,
 there
 is
 a
 very
 practical
 benefit
 of
 the
 Applied
 Psychology’s
 kinder,
 gentler
 approach:
 
 

Agencies
 are
 named
 in
 very
 few
 lawsuits
 or
 complaints
 to
 attorneys
 general
 or
 the
 Better
 Business
 

Bureau
 because
 the
 strategy
 is
 proactive
 in
 getting
 debts
 resolved28.
 


 


 









28


 Collections
 and
 Credit
 Risk
 (an
 American
 Banker
 publication),
 The
 Carrot
 Versus
 the
 Stick
 



12
 

Management
 


 

Key
 Management
 
 


 

As
  a
  passive
  debt
  buyer,
  JWA
  Capital
  Holdings
  has
  built
  a
  management
  team
  well
  qualified
  to
 

recognize
 opportunities
 in
 the
 business
 model
 and
 to
 supervise
 the
 day-­‐to-­‐day
 operations,
 as
 well
 as
 

supervise
 the
 activities
 of
 the
 third
 party
 collection
 agencies.
 


 

JWA
 Capital
 Holdings
 is
 a
 new
 start-­‐up
 company.
 
 The
 principal,
 Rev.
 Jim
 Anderson,
 is
 the
 primary
 

force
  behind
  this
  new
  company
  and
  have
  identified
  this
  unique
  opportunity
  to
  capitalize
  on
  an
 

avalanche
 of
 charged
 off
 credit
 card
 loans
 coming
 out
 of
 the
 major
 banks
 over
 the
 next
 three
 to
 five
 

years.
 
 
 


 

Rev.
 Jim
 Anderson,
 President
 


 

Jim,
 as
 President
 and
 Treasurer,
 is
 primarily
 responsible
 for
 the
 development
 and
 execution
 

of
 the
 business
 development
 strategy.
 
 He
 provides
 the
 entrepreneurial
 skills
 and
 insights
 to
 

identify
  the
  key
  business
  opportunities,
  develop
  the
  plans
  for
  implementation
  of
  the
 

strategies,
 and
 negotiate
 capital
 and
 debt
 financing.
 
 He
 is
 also
 responsible
 for
 the
 day-­‐to-­‐

day
 operations.
 
 He
 is
 responsible
 for
 the
 supervision
 and
 coordination
 with
 the
 third
 party
 

collection
 agency.
 


 

Jim
 has
 a
 strong
 entrepreneurial
 background,
 having
 owned
 and
 operated
 his
 own
 national
 

software
 trainer
 staffing
 company
 (Anderson
 Network,
 Inc.)
 acting
 as
 CEO/COO/CFO,
 brings
 

close
 to
 10
 years
 of
 entrepreneurial
 experience
 from
 that
 company.
 
 Jim
 founded
 Anderson
 

Network,
 Inc.
 in
 1994
 after
 operating
 it
 as
 a
 sole
 proprietorship
 for
 a
 year.
 
 His
 people
 skills
 

and
 motivational
 public
 speaking
 ability
 brought
 in
 consistent
 engagements
 throughout
 the
 

U.S.
 as
 a
 certified
 NetWare
 and
 Microsoft
 trainer
 himself.
 
 He
 quickly
 identified
 the
 depth
 of
 

the
 market
 and
 grew
 his
 service
 business
 to
 fill
 the
 specialized
 market
 niche.
 


 

Some
 of
 his
 significant
 accomplishments
 in
 building
 Anderson
 Network,
 Inc.
 are:
 

• Recruiting
  on-­‐staff
 sales
 and
 contract
 training
 professionals
 to
 grow
 the
 company
 to
 

a
 $6
 million
 national
 effort
 deploying
 over
 200
 independent
 contractors.
 

• Creating
  a
  thorough
  and
  consistent
  business
  methodology
  based
  on
  systemizing
 

training
 to
 provide
 a
 high-­‐level
 quality
 service.
 

• Developing
 a
 performance
 driven
 team
 of
 21
 on-­‐site,
 permanent
 employees
 with
 a
 

highly
 focused
 vision
 for
 serving
 the
 technical
 training
 market.
 

• Responding
  to
  market
  trends,
  identified
  from
  extensive
  primary
  and
  secondary
 

research
 studies
 and
 continuously
 refined
 marketing
 plans
 and
 the
 business
 model.
 

• Implementing
 business
 systems
 to
 track
 and
 account
 for
 incremental
 job
 and
 travel
 

costs,
 working
 within
 the
 complex
 and
 ever
 changing
 IRS
 regulations
 to
 resolve
 and
 

manage
 independent
 contractor
 relationships.
 
 A
 subsequent
 IRS
 audit
 produced
 a
 

clean,
 exception
 free,
 report
 as
 a
 result
 of
 his
 careful
 due
 diligence.
 

• Identifying
  growing
  software
  training
  needs
  that
  led
  to
  an
  expanded
  product
 

training
 portfolio
 and
 a
 fast
 growing
 business.
 





13
 

• Building
  a
  reputation
  as
  one
  of
  the
  top
  two
  providers
  in
  the
  certified
  software
 

trainer
 niche,
 nationwide.
 


 

Jim
  has
  also
  served
  as
  an
  independent
  Certified
  E-­‐Myth
  Consultant,
  consulting
  with
  small
 

business
 owners
 like
 him
 to
 take
 them
 through
 Michael
 Gerber’s
 E-­‐Myth
 Mastery
 program.
 
 

The
 program
 helps
 small
 business
 owners
 think
 about
 their
 business
 as
 an
 owner
 and
 build
 a
 

franchise
 prototype
 of
 the
 business
 so
 it
 can
 operate
 without
 them.
 


 

Jim
  has
  also
  been
  committed
  to
  serving
  in
  Christian
  ministry
  for
  many
  years,
  serving
  on
 

worship
 music
 teams
 and
 as
 the
 worship
 leader
 for
 various
 churches.
 
 As
 early
 as
 1978,
 he
 

served
  as
  a
  worship
  leader
  for
  the
  U.S.
  Army
  Chapel
  at
  three
  different
  locations
  on
  Oahu,
 

Hawaii.
 
  Since
  then
  has
  led
  worship
  music
  at
  Belmont
  Church
  in
  Nashville
  Tennessee,
  U.S.
 

Army
 Chapel
 at
 Ft.
 Devens
 Massachusetts,
 Beth
 Ariel
 Fellowship
 in
 Sherman
 Oaks
 California,
 

at
  Mariners
  Church
  Passover
  ministries
  in
  Newport
  Beach
  California,
  Shuvah
  Yisrael
 

Messianic
  Fellowship
  in
  Irvine
  California,
  and
  participated
  in
  music
  ministries
  at
  various
 

venues
  at
  Saddleback
  Church
  in
  Lake
  Forest
  California.
 
  His
  latest
  engagement
  was
  the
 

primary
 worship
 leader
 for
 Living
 Water
 Community
 Church
 in
 Rancho
 Santa
 Margarita,
 CA.
 
 

In
 recent
 years
 Jim
 started
 a
 financial
 ministry
 at
 Saddleback
 Church
 called
 Financial
 Peace
 

University,
  a
  video
  driven
  13-­‐week
  course
  by
  Dave
  Ramsey
  on
  personal
  financial
 

management,
  which
  has
  produced
  impressive
  results
  for
  the
  students
  of
  the
  program
  in
 

getting
 out
 of
 debt
 and
 accumulating
 savings.
 
 It
 has
 also
 grown
 in
 numbers
 of
 attendance
 

significantly.
 
  Jim
  has
  become
  increasingly
  committed
  to
  ministering
  to
  those
  in
  financial
 

distress,
 resulting
 in
 an
 increasing
 focus
 in
 his
 ministry
 efforts.
 


 

Jim
  has
  served
  further
  in
  the
  community
  of
  South
  Orange
  County
  as
  a
  board
  member
  of
  the
 

Entrepreneur
  Organization
  chapter
  in
  Orange
  County
  while
  operating
  Anderson
  Network,
 

Inc.
 


 

Jim
  holds
  a
  Masters
  in
  Religious
  Studies
  from
  Southern
  California
  Seminary,
  graduating
  with
 

a
 perfect
 4.0
 grade
 average,
 and
 has
 been
 ordained
 as
 a
 minister
 by
 the
 Evangelical
 Church
 

Alliance.
 
  He
  also
  holds
  a
  Bachelors
  of
  Business
  Administration
  with
  a
  concentration
  in
 

Finance
 from
 Belmont
 University
 in
 Nashville,
 Tennessee,
 where
 he
 graduated
 with
 honors.
 


 









14
 

Organizational
 Chart
 
 


 

The
 initial
 organizational
 chart
 reflects
 the
 start-­‐up
 nature
 of
 the
 company:
 










 


 


 

Training,
 Consulting
 and
 Support
 Services
 


 

Rev.
  Jim
  Anderson
  has
  completed
  Bill
  Bartmann’s
  Basic
  Buying
  Bad
  Loans
  Workshop
  and
  Bill
 

Bartmann’s
  Advanced
  Buying
  Bad
  Loans
  Workshop.
 
  Both
  intensive
  programs
  offer
  intricate
  hands
 

on
  training
  activities
  and
  provide
  knowledge
  necessary
  to
  develop
  the
  business
  planning,
  secure
 

financing
 and
 begin
 operations
 as
 a
 debt
 buyer.
 
 
 


 

Both
 Bartmann
 programs
 emphasize
 the
 processes
 and
 importance
 of
 acquiring
 the
 proper
 type
 of
 

assets
 at
 a
 price
 that
 allows
 the
 targeted
 return.
 


 

JWA
  Capital
  Holdings
  also
  subscribes
  to
  Bill
  Bartmann’s
  Success
  Support
  System.
 
  The
  Success
 

Support
  System
  provides
  comprehensive
  support
  in
  a
  broad
  range
  of
  business
  activities
  but
  most
 

especially
  in
  the
  identification
  and
  pricing
  of
  potential
  asset
  portfolios
  and
  in
  the
  oversight
  and
 

guidance
  of
  collection
  activities.
  The
  Success
  Support
  System
  has
  helped
  its
  subscribers
  acquire
 

more
 than
 521
 portfolios
 representing
 $368
 million
 of
 face
 value29.
 
 Success
 Support
 System
 gives
 



29


 Source:
 
 Success
 Support
 System
 



15
 

JWA
  Capital
  Holdings
  access
  to
  portfolio
  purchase
  opportunities
  that
  would
  otherwise
  not
  be
 

available.
 


 

Additionally,
 Success
 Support
 System
 provides
 JWA
 Capital
 Holdings
 direct
 access
 to
 CFS
 II,
 one
 of
 

the
 most
 capable
 collection
 agencies
 in
 the
 country.
 


 

The
  Success
  Support
  System
  will
  be
  especially
  valuable
  to
  JWA
  Capital
  Holdings
  for
  expert
  advice
 

and
 guidance.
 
 
 In
 addition
 to
 guidance
 for
 portfolio
 acquisition
 and
 the
 selection
 and
 management
 

of
 collection
 agencies,
 the
 Success
 Support
 System
 will
 assist
 with
 regulatory
 compliance,
 licensing,
 

reporting
 and
 other
 back
 office
 functions.
 


 

The
  resources
  available
  through
  the
  Success
  Support
  System
  are
  individuals
  with
  extraordinarily
 

strong
 backgrounds
 in
 banking,
 debt
 buying
 and
 collections.
 
 Biographies
 of
 the
 key
 resources
 follow
 

in
 this
 section.
 


 

W.
 Wayne
 Learned
 


 

Wayne
 is
 the
 Chief
 Learning
 Officer
 for
 Success
 Support
 Systems.
 His
 title
 describes
 the
 nature
 of
 his
 

responsibilities
 –
 development
 of
 curriculum
 materials,
 communications
 materials
 and
 other
 

activities
 focused
 on
 the
 advancement
 of
 the
 knowledge
 and
 skills
 of
 clients
 to
 be
 successful
 

entrepreneurs
 and
 Debt
 Buyers.
 His
 duties
 include
 the
 Success
 Support
 System
 mentoring
 and
 

coaching
 program.
 


 

He
 provides
 the
 entrepreneurial
 skills
 and
 insight
 to
 identify
 key
 business
 opportunities,
 develop
 the
 

plans
 for
 implementation
 of
 the
 strategies,
 and
 ensure
 the
 right
 staff
 skills
 are
 in
 place
 to
 execute
 

the
 business
 plans.
 He
 is
 a
 member
 of
 the
 Executive
 Committee
 and
 Leader
 of
 the
 Strategic
 Planning
 

Committee.
 


 

Wayne
 has
 a
 strong
 entrepreneurial
 background,
 having
 been
 co-­‐founder
 of
 two
 start-­‐up
 financial
 

services
 companies.
 He
 has
 also
 large
 company
 experience,
 having
 been
 a
 Senior
 Executive
 of
 both
 a
 

major
 collection
 agency
 and
 a
 major
 statewide
 banking
 organization.
 


 

During
 his
 tenure
 at
 the
 collection
 agency,
 the
 company
 grew
 from
 20
 employees
 to
 almost
 4,000.
 

Wayne
 was
 responsible
 for
 the
 development
 and
 implementation
 of
 the
 infrastructure
 and
 strategic
 

planning
 process.
 His
 extensive
 banking
 experience
 includes
 loan
 origination
 and
 servicing,
 and
 

responsibility
 for
 major
 loans
 and
 project
 developments.
 


 

He
 has
 close
 ties
 to
 the
 Federal
 Deposit
 Insurance
 Corporation
 and
 the
 Resolution
 Trust
 

Corporation,
 having
 been
 contracting
 officer
 for
 various
 service
 contracts
 for
 the
 FDIC
 and
 RTC.
 Also,
 

he
 worked
 closely
 with
 the
 RTC
 through
 receivership
 and
 conservatorship
 of
 a
 major
 financial
 

institution
 and
 was
 selected
 by
 RTC
 to
 be
 President
 of
 the
 firm
 during
 the
 asset
 sale
 process.
 

Wayne
 is
 politically
 active
 and
 is
 closely
 involved
 in
 The
 10,000
 Helping
 Hands
 Organization,
 a
 non-­‐

profit
 organization
 focused
 on
 legislative
 action
 to
 reform
 the
 debt
 collection
 industry
 and
 to
 

toughen
 enforcement
 action
 for
 violations
 of
 the
 Fair
 Debt
 Collection
 Practices
 Act.
  Wayne
 has
 

also
 been
 a
 passionate
 advocate
 for
 low-­‐income
 consumers
 –
 especially
 the
 unbanked.
 He
 has
 

worked
 closely
 with
 community
 organizations
 and
 government
 officials
 to
 advance
 consumer
 





16
 

protection.
 


 

Wayne
 is
 active
 in
 the
 community.
 He
 is
 a
 past
 Director
 and
 Officer
 of
 the
 Oklahoma
 Investment
 

Forum,
 a
 non-­‐profit
 economic
 development
 organization.
 He
 was
 a
 guest
 lecturer
 at
 the
 University
 

of
 Tulsa
 and
 an
 instructor
 at
 Tulsa
 Community
 College
 where
 he
 taught
 banking.
 He
 is
 past
 president
 

of
 the
 Credit
 Counseling
 Centers
 of
 Tulsa,
 and
 past
 board
 member
 of
 the
 American
 Red
 Cross,
 

Metropolitan
 Tulsa
 Chamber
 of
 Commerce
 and
 the
 Oklahoma
 State
 Chamber
 of
 Commerce.
 He
 is
 an
 

Advisory
 Board
 Member
 of
 The
 Oklahoma
 Eagle,
 an
 African-­‐American
 newspaper.
 


 

Wayne
  holds
  a
  BS
  degree
  from
  Northeastern
  State
  University
  and
  has
  completed
  the
  Financial
 

Institutions
 Marketing
 School
 at
 the
 University
 of
 Virginia
 and
 the
 Executive
 Development
 School
 at
 

the
 University
 of
 Oklahoma.
 


 

Bill
 Bartmann
 


 

Bartmann
  was
  the
  founder
  and
  CEO
  of
  Commercial
  Financial
  Services
  (CFS),
  a
  highly
  successful
  debt
 

buyer.
 


 

Bartmann’s
  company,
  Commercial
  Financial
  Services
  (CFS),
  was
  the
  nation’s
  largest
  and
  most
 

successful
 debt
 buyer.
 
 CFS
 was
 acknowledged
 by
 the
 Nilson
 Report,
 the
 most
 authoritative
 source
 

for
 information
 on
 credit
 cards,
 as
 the
 ‘largest,
 best
 trained
 and
 most
 profitable
 collection
 agency
 in
 

the
  world”.
 
  CFS,
  with
  3900
  employees,
  acquired
  and
  collected
  4.5
  million
  charged
  off
  credit
  card
 

accounts
 representing
 more
 than
 $15
 billion
 of
 face
 value.
 
 


 

Bartmann
  recently
  launched
  a
  new
  debt
  collection
  agency
  in
  anticipation
  of
  creating
  a
  collection
 

platform
  that
  will
  significantly
  outperform
  others
  in
  the
  industry.
 
  JWA
  Capital
  Holdings
  will
  have
 

access
 to
 that
 service
 as
 it
 is
 made
 available
 in
 the
 future.
 


 

Bartmann
 is
 an
 author
 and
 has
 written
 two
 national
 and
 international
 best
 sellers
 on
 the
 topics
 of
 

business,
 finance
 and
 investing.
 


 

He
 is
 also
 a
 successful
 speaker
 on
 motivational
 and
 business
 topics
 and
 has
 appeared
 on
 programs
 

with
 New
 York
 City
 Mayor
 and
 Presidential
 Candidate
 Rudy
 Giuliani,
 Secretary
 of
 State
 and
 military
 

leader
  General
  Colin
  Powell,
  and
  Presidential
  Candidate
  and
  Publisher
  Steve
  Forbes.
 
  He
  has
 

presented
 his
 program
 to
 more
 than
 400,000
 people
 and
 is
 a
 frequent
 media
 spokesman
 on
 CNN,
 

ABC,
 NBC,
 CBS,
 FOX,
 CNBC,
 Bloomberg,
 Fortune,
 Forbes
 and
 The
 Wall
 Street
 Journal.
 


 

Bartmann
 has
 created
 seven
 successful
 businesses
 in
 seven
 different
 industries;
 including
 CFS,
 which
 

he
 launched
 from
 his
 kitchen
 table
 with
 a
 $13,000
 loan.
 
 
 



He
  has
  been
  named
  National
  Entrepreneur
  of
  the
  Year
  by
  NASDAQ,
  USA
  Today,
  Merrill
  Lynch
  and
 

the
  Kauffman
  Foundation.
  His
  companies
  have
  been
  named
  by
  Inc.
  Magazine
  as
  one
  of
  the
  500
 

Fastest
  Growing
  Companies
  in
  America
  -­‐
  four
  years
  in
  a
  row.
 
  He
  has
  been
  awarded
  a
  permanent
 

place
  in
  the
  Smithsonian
  Institute’s
  Museum
  of
  American
  History
  and
  awarded
  the
  American
 

Academy
  of
  Achievement's
  Golden
  Plate
  Award
  as
  one
  of
  the
  Outstanding
  Achievers
  of
  the
  20th
 

Century.
 
 







17
 

Stan
 Beard
 


 

Stan,
 also
 at
 Success
 Support
 Systems,
 is
 an
 experienced
 bi-­‐lingual
 business
 executive
 and
 

consultant,
 with
 a
 record
 of
 success
 in
 diverse
 and
 progressively
 responsible
 positions
 throughout
 

his
 career,
 including
 management
 consulting,
 international
 general
 management,
 strategic
 business
 

development
 and
 sales
 and
 marketing.
 
 He
 is
 a
 certified
 Business
 Coach
 and
 recently
 worked
 with
 a
 

leading
 management-­‐consulting
 firm,
 providing
 business-­‐consulting
 services
 to
 small
 and
 medium
 

size
 companies
 that
 resulted
 in
 improvement
 of
 profits,
 enhancement
 of
 productivity,
 maximization
 

of
 efficiencies,
 behavior
 modification
 and
 organizational
 development.
 
 Stan
 is
 fluent
 in
 Spanish,
 

having
 worked
 and
 lived
 in
 Latin
 America
 and
 the
 Caribbean.
 


 

David
 Ayres
 


 

David
 comes
 to
 Success
 Support
 Systems
 with
 15
 years
 of
 credit
 and
 collections
 experience.
 
 David
 

was
  a
  very
  successful
  Senior
  Account
  Officer
  for
  CFS.
 
  After
  leaving
  CFS,
  he
  worked
  with
  The
  Money
 

Store
  as
  a
  Loss
  Mitigation
  Supervisor
  where
  he
  was
  responsible
  for
  renegotiating
  mortgage
  loans
 

with
  the
  goal
  of
  helping
  homeowners
  keep
  their
  homes.
 
  David’s
  last
  position
  before
  joining
  our
 

team
  was
  with
  HSBC
  Bank
  where
  he
  traveled
  to
  India
  and
  assisted
  with
  the
  compliance
  and
 

curriculum
 development
 for
 the
 bank’s
 overseas
 Call
 Centers.
 
 He
 also
 managed
 several
 collection
 

units
 and
 was
 responsible
 for
 achieving
 a
 corporate
 delinquency
 rate
 of
 less
 than
 2%
 on
 an
 average
 

monthly
 basis.
 
 David
 has
 a
 Bachelors
 of
 Administration
 degree
 in
 Business
 Management.
 



Jason
 Barry
 


 

Jason
  has
  an
  extensive
  finance
  and
  lending
  background.
  He
  began
  his
  career
  with
  HSBC
  Bank
  as
  a
 

loan
 officer
 and
 then
 as
 manager
 where
 he
 created
 the
 largest
 western
 branch
 within
 the
 company
 

and
  controlled
  $65
  million
  of
  assets.
  Jason
  later
  moved
  to
  Countrywide
  and
  helped
  build
  their
 

business-­‐to-­‐business
  division.
  Later,
  Jason
  took
  over
  Phoenix
  Division
  at
  GMAC
  in
  their
  Ditech
 

division
 when
 he
 created
 the
 most
 profitable
 team
 at
 Ditech
 before
 moving
 into
 an
 Executive
 role.
 

Jason
  then
  ventured
  out
  on
  his
  own
  creating
  three
  companies
  at
  once.
  He
  created
  a
  Mortgage
 

company,
  Real
  Estate
  Company
  and
  a
  Finance
  company.
  Jason
  later
  sold
  his
  interest
  in
  those
 

companies
 and
 joined
 Bartmann
 Business
 Institute
 as
 Director
 of
 Marketing.
 


 

Jason
 Emmert
 


 

Jason
  comes
  to
  Success
  Support
  Systems
  with
  over
  10
  years
  experience
  in
  collections
  and
  credit
 

analysis.
 He
 joined
 CFS
 in
 1998
 as
 a
 Senior
 Account
 Officer
 where
 he
 was
 an
 outstanding
 performer
 

and
 achieved
 high
 collection
 goals.
 
 After
 CFS,
 Jason
 continued
 his
 career
 in
 credit
 and
 collection
 by
 

working
  at
  First
  Credit
  Solutions
  for
  five
  years.
  His
  most
  recent
  responsibility
  was
  with
  Conoco-­‐

Phillips
  as
  a
  Lead
  Credit
  Analyst
  where
  he
  spent
  five
  years
  defining
  and
  developing
  reporting
  for
 

credit
 decisions.
 Jason
 brings
 an
 invaluable
 asset
 to
 the
 Success
 Support
 System
 as
 a
 Client
 Service
 

Representative
  analyzing
  credit
  and
  pricing
  scoring
  models.
  Jason
  graduated
  from
  Northeastern
 

State
 University
 Magna
 Cum
 Laude,
 with
 a
 major
 in
 finance
 and
 a
 minor
 in
 marketing.
 


 



18
 

Jerry
 Duke
 


 

Jerry
 comes
 to
 Success
 Support
 System
 with
 many
 years
 of
 small
 business
 and
 finance
 experience.
 

Jerry
  began
  his
  career
  in
  the
  Aerospace
  and
  Defense
  industries.
  As
  President
  and
  CEO
  of
  his
  own
 

company
 for
 many
 years,
 Jerry
 successfully
 built
 his
 manufacturing
 business
 and
 employed
 over
 100
 

people.
 Over
 the
 past
 15
 years
 he
 has
 worked
 within
 the
 lending
 and
 mortgage
 business
 as
 a
 finance
 

manager.
  Experienced
  in
  loan
  underwriting
  and
  his
  expertise
  as
  a
  mortgage
  banker,
  Jerry
  brings
 

great
 financial
 knowledge
 to
 the
 Success
 Support
 System.
 


 

Jessica
 Allsop
 


 

Jessica
 is
 the
 Chief
 Operating
 Officer
 of
 Bill
 Bartmann
 Enterprises
 and
 BBI.
 Following
 graduation
 

from
 Baker
 University,
 Jessica
 began
 her
 career
 in
 financial
 management
 as
 Assistant
 Manager
 for
 

Neighborhood
 Financial
 Center,
 a
 multi-­‐enterprise
 organization
 specializing
 in
 financial
 services
 for
 

low-­‐income
 individuals.
 She
 later
 was
 promoted
 to
 Manager
 for
 Neighborhood
 Financial
 and
 

continued
 her
 career
 as
 a
 Senior
 Negotiations
 Officer
 with
 an
 affiliated
 company,
 Debt
 Discounters
 

of
 America,
 an
 organization
 that
 provided
 credit
 counseling
 services
 and
 representation
 with
 

creditors.
 After
 leaving
 Debt
 Discounters,
 Jessica
 was
 a
 Loan
 Origination
 Officer
 for
 Ameriquest
 

Mortgage
 Co.,
 First
 Omni
 Mortgage
 Co.,
 and
 later
 a
 Collection
 Officer
 for
 Franklin
 Collection
 

Company.
 Jessica
 then
 joined
 BBI
 and
 played
 a
 critical
 role
 in
 the
 development
 and
 growth
 of
 the
 

company
 and
 the
 Buying
 Bad
 Loans
 Workshop
 series
 to
 become
 the
 national
 leader
 for
 

development
 of
 new
 entrepreneurial
 companies
 capable
 of
 capitalizing
 on
 opportunities
 presented
 

by
 the
 financial
 crisis.
 


 

Kelly
 Allen
 


 

Kelly
 was
 one
 of
 the
 very
 earliest
 of
 CFS
 employees
 and
 had
 the
 opportunity
 to
 see
 Bill’s
 dream
 

become
 a
 reality.
 She
 has
 over
 20
 years
 of
 credit
 card
 loan
 collection
 and
 loss
 mitigation
 experience
 

with
 different
 types
 of
 loans.
 Kelly
 was
 one
 of
 the
 highest
 performing
 results
 driven
 Department
 

Managers
 at
 CFS
 and
 continued
 her
 career
 in
 the
 mortgage
 industry
 with
 Wachovia
 Bank
 and
 EDG
 

International
 as
 an
 Engineering
 Project
 Administrator.
 Her
 strong
 interpersonal
 skills
 along
 with
 her
 

keen
 analytical
 and
 problem
 solving
 ability
 make
 her
 a
 valuable
 asset
 to
 the
 BBI
 team
 where
 she
 is
 a
 

Client
 Sales
 Supervisor.
 


 

Tony
 Allen
 


 

Tony
 comes
 to
 Success
 Support
 System
 with
 ten
 years
 of
 financial
 services
 and
 collections
 

experience.
 Tony
 began
 his
 career
 with
 CitiFinancial
 Services
 managing
 loan
 portfolios
 as
 large
 as
 

$10
 million.
 Tony
 transitioned
 to
 the
 position
 of
 Vice
 President
 within
 the
 Chase
 Retail
 bank
 network
 

where
 he
 also
 received
 his
 licensing
 as
 an
 investment
 representative.
 Tony
 then
 left
 financial
 

services
 to
 become
 a
 partner
 in
 a
 small
 business
 venture;
 franchisee
 for
 two
 different
 restaurant
 

concepts
 that
 employed
 as
 many
 as
 250
 people
 in
 three
 states.
 Experienced
 in
 sub-­‐prime
 loan
 

underwriting
 and
 as
 a
 small
 business
 owner,
 Tony
 brings
 great
 knowledge
 to
 our
 Success
 Support
 

System
 clients.
 



19
 


 

Jay
 Donovan
 


 

Jay
 is
 a
 partner
 at
 Allen
 Haight
 &
 Monaghan
 LLP,
 our
 accounting
 firm.
 
 Jay
 began
 his
 career
 with
 the
 

national
 accounting
 firm
 of
 KMG
 Main
 Hurdman
 (now
 part
 of
 KPMG
 Peat
 Marwick)
 where
 he
 

became
 a
 tax
 manager
 in
 their
 Orange
 County
 office.
 He
 later
 joined
 American
 Express
 Tax
 &
 

Business
 Services
 in
 Glendora,
 California
 as
 a
 Senior
 Tax
 Manager,
 where
 he
 was
 responsible
 for
 

overseeing
 all
 aspects
 of
 client
 service
 and
 business
 related
 matters
 for
 the
 office.
 He
 subsequently
 

joined
 a
 local
 CPA
 firm
 as
 Senior
 Tax
 Manager,
 in
 charge
 of
 tax
 department
 oversight,
 prior
 to
 joining
 

the
 firm
 of
 Allen,
 Haight
 &
 Monaghan,
 LLP
 in
 2000.
 



Jay’s
 experience
 includes
 tax
 compliance
 and
 consulting
 for
 closely
 held
 entrepreneurial
 businesses,
 

business
 owners
 and
 high
 net
 worth
 individual
 clients.
 He
 is
 involved
 in
 providing
 comprehensive
 tax
 

planning
 to
 increase
 corporate
 profits
 and
 individual
 net
 worth,
 as
 well
 as
 transactional
 planning
 to
 

minimize
 taxes.
 This
 includes
 optimization
 of
 tax
 benefits
 and
 cash
 flow,
 tax
 reduction
 through
 

professional
 representation
 at
 taxing
 authority
 negotiations
 and
 evaluation
 of
 tax-­‐deferred
 

transactions
 and
 tax-­‐free
 corporate
 restructurings.
 


 

Mike
 Petersen
 


 

Mike
 is
 a
 partner
 in
 our
 law
 firm,
 Shulman
 Hodges
 &
 Bastian
 LLP.
 
 Mike
 heads
 the
 firm’s
 

transactional
 department
 and
 is
 officed
 in
 Foothill
 Ranch,
 California.
 
 Mike
 practices
 transactional
 

and
 corporate
 matters
 including
 business
 formation,
 business
 acquisition
 and
 disposition,
 and
 real
 

estate
 and
 personal
 property
 transactions.
 
 Representative
 transactions
 include
 restructuring
 of
 an
 

automobile
 dealership
 including
 debt,
 secured
 by
 personal
 property,
 sale
 of
 all
 technology
 and
 

personal
 property
 related
 to
 an
 editable
 printing,
 disposition
 of
 a
 chain
 of
 restaurants
 and
 the
 asset
 

purchase
 of
 a
 commercial
 aircraft
 and
 security
 company.
 


 

Mike
 graduated
 with
 high
 honors
 from
 the
 University
 of
 Wisconsin
 in
 1974.
 
 While
 an
 

undergraduate
 Mike
 was
 active
 in
 student
 politics,
 the
 debate
 team
 and
 was
 a
 founding
 member
 of
 

the
 Historical
 Discourse
 Society.
 
 Upon
 graduation
 Mike
 entered
 the
 University
 of
 Minnesota
 Law
 

School
 where
 he
 graduated
 cum
 laude.
 
 Mike
 began
 his
 legal
 career
 in
 Wisconsin
 with
 the
 law
 

offices
 of
 Tommy
 Thompson
 who
 served
 as
 Wisconsin’s
 governor
 for
 many
 years
 and
 served
 as
 

Health
 and
 Human
 Services
 Secretary
 for
 President
 Bush.
 
 Mike
 moved
 to
 corporate
 practice
 at
 the
 

Prudential
 Insurance
 Company
 of
 America.
 
 While
 in
 Chicago
 Mike
 was
 the
 attorney
 responsible
 for
 

all
 legal
 matters
 associated
 with
 the
 Prudential
 Plaza
 redevelopment,
 including
 a
 new
 64-­‐story
 office
 

tower
 and
 major
 renovation
 of
 the
 42-­‐story
 building.
 
 He
 also
 completed
 a
 400
 million
 dollar
 

renovation
 of
 the
 Chicago
 Hilton
 and
 Towers
 including
 the
 financing
 of
 both
 the
 real
 property
 and
 

the
 hotel’s
 extensive
 personal
 property.
 
 Mike
 moved
 to
 Prudential’s
 corporate
 office
 in
 New
 Jersey
 

where
 he
 focused
 on
 east
 coast
 development
 and
 international
 real
 estate
 acquisitions.
 
 Mike
 then
 

moved
 to
 California
 to
 serve
 as
 the
 General
 Counsel
 for
 Prudential
 Real
 Estate
 Affiliates,
 a
 franchisor
 

of
 real
 estate
 brokerage
 operation.
 
 Mike
 left
 Prudential
 and
 joined
 the
 dot.com
 boom,
 completing
 

the
 C
 round
 for
 NowDocs.com
 Mike
 was
 General
 Counsel
 for
 Newport
 Federal,
 where
 he
 was
 

responsible
 for
 in
 excess
 of
 $130
 million
 in
 California
 real
 estate
 property
 transactions
 and
 

completed
 over
 $10
 million
 in
 personal
 property
 loan
 transactions
 both
 as
 a
 lender
 and
 as
 a
 

borrower
 including
 jet
 aircraft
 financings.
 



20
 


 

Mike
 is
 active
 in
 the
 Orange
 County
 Bar
 Association
 as
 a
 member
 of
 the
 real
 estate
 and
 corporate
 

sections.
 
 Mike
 has
 spoken
 at
 the
 America
 Corporate
 Counsel
 Association
 on
 leasing
 and
 managing
 

outside
 counsel.
 
 
 


 


 


 


 









21
 

Operations
 Plan
 


 

Plant
 and
 Equipment
 


 

Initially,
 JWA
 Capital
 Holdings
 will
 need
 no
 plant
 and
 equipment
 and
 Jim
 will
 work
 out
 of
 his
 home
 

office,
 keeping
 his
 overhead
 to
 an
 absolute
 minimum.
 


 

Operations
 Action
 Plan
 


 

• JWA
 Capital
 Holdings
 registers
 with
 Debt
 Brokers
 

• Debt
 Broker
 advises
 JWA
 Capital
 Holdings
 when
 a
 portfolio
 is
 offered
 for
 sale
 

• JWA
 Capital
 Holdings
 reviews
 and
 analyzes
 the
 portfolio
 with
 the
 assistance
 of
 Success
 

Support
 System
 

• JWA
 Capital
 Holdings
 tenders
 bid
 to
 the
 Debt
 Broker
 via
 email
 or
 fax
 

• Debt
 Broker
 notifies
 JWA
 Capital
 Holdings
 of
 winning
 bid
 

• JWA
 Capital
 Holdings
 executes
 closing
 documents
 and
 wires
 funds
 to
 Debt
 Broker
 

• Debt
 Broker
 transfers
 an
 encrypted
 electronic
 version
 of
 the
 debt
 file
 to
 JWA
 Capital
 

Holdings
 

• JWA
 Capital
 Holdings
 forwards
 the
 encrypted
 debt
 file
 to
 the
 collection
 agency
 reviewed
 

and
 recommended
 by
 Success
 Support
 System
 

• Collection
 agency
 loads
 the
 new
 accounts
 into
 their
 system
 and
 begins
 contacting
 

consumers
 

• JWA
 Capital
 Holdings
 (with
 assistance
 from
 Success
 Support
 System)
 monitors
 collection
 

agency
 activity
 to
 ensure
 that
 collection
 results
 are
 acceptable
 









22
 

Funding


 

Amount
 Required
 


 

JWA
 Capital
 Holdings
 is
 seeking
 initial
 funding
 in
 the
 amount
 of
 $20,000.
 


 

JWA
 Capital
 Holdings
 is
 not
 asking
 for
 a
 commitment
 beyond
 the
 initial
 $20,000
 and
 will
 only
 seek
 

additional
 funding
 after
 satisfactory
 performance.
 


 

Type
 of
 Financing
 Sought
 


 

JWA
  Capital
  Holdings
  is
  seeking
  a
  structured
  note
  to
  be
  retired
  at
  an
  accelerated
  pace
  from
  the
 

proceeds
 of
 collections.
 
 
 


 

The
  goal
  of
  this
  financing
  strategy
  is
  to
  demonstrate
  to
  the
  lender
  that
  JWA
  Capital
  Holdings’
 

business
  model
  produces
  both
  large
  profit
  margins
  and
  cash
  flow
  that
  is
  front-­‐loaded
  and
  thus
 

illustrates
 that
 the
 lender
 risk
 is
 minimized.
 
 
 


 

Collection
 proceeds
 will
 be
 distributed
 in
 the
 following
 manner:
 


 

1. Payment
 of
 contracted
 contingency
 fee
 to
 the
 third
 party
 collection
 agency
 

2. Payment
 of
 third
 party
 professional
 services
 fees
 

3. 100%
 of
 the
 remainder
 to
 the
 lender
 to
 pay
 interest
 and
 retire
 principal
 


 

JWA
 Capital
 Holdings
 intentionally
 plans
 that
 debt
 payments
 will
 be
 accelerated
 as
 described
 above.
 
 

JWA
 Capital
 Holdings
 intends
 that
 the
 outstanding
 debt
 be
 reduced
 as
 quickly
 as
 possible.
 
 
 


 

Use
 of
 Proceeds
 


 

Loan
 proceeds
 will
 be
 used
 solely
 for
 the
 acquisition
 of
 asset
 pools
 and
 third
 party
 professional
 fees.
 
 

No
 loan
 proceeds
 will
 be
 used
 for
 salaries.
 


 









23
 

References
 


 




 

Len
 Shulman
 

Shulman
 Hodges
 &
 Bastian
 LLP
 

26632
 Towne
 Center
 Dr.,
 Suite
 300
 

Foothill
 Ranch,
 CA
 
 92610
 

949
 340
 3400
 


 

Chris
 Goulard
 

Saddleback
 Church
 

1
 Saddleback
 Way
 

Lake
 Forest,
 CA
 
 92630
 

949
 609
 8000
 


 

Bill
 Bartmann
 

Bill
 Bartmann
 Enterprises
 

8315
 E.
 111th
 St.,
 Suite
 F
 

Bixby,
 OK
 74008
 

918
 388
 3328
 









24
 



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