Ferguson-Florissant School District
BOARD AGENDA ITEM
Meeting Date: 12/9/2009 Agenda Item: 15
Agenda Item Title: Pilot Program: Sports and Entertainment Marketing
Action Requested: For Board Action
Program: Board of Education/Local
Work Area: Student Performance
1: Ensure that all of our students read at 4: Prepare all students for life, creating
or above grade level setting expectations an environment where staff, family, and
District Goal: for high achievement. community develop positive relationships
through the appreciation of diversity.
Descriptive Paragraph:
Sports and Entertainment Marketing focuses on the function of marketing and the relationship of goods,
services, and ideas involving sports and entertainment in the marketing process. Marketing research, the
marketing mix, target markets, demographics, legal issues, risk management, and insurance are major topics
in this pilot. Students will apply these principles and concepts in marketing and non-marketing careers.
Person(s) responsible: Art McCoy and Jay Boleach
Number of employees: CTE Curriculum Coordinator, and 3 CTE Instructors
Number of students enrolled/participating in program: 100 per year
Costs: (If Applicable) $4,170
Funding Source: Local District Funds
Objectives: See Attached, Sports and Entertainment Marketing Verification Sheet
Evaluation Criteria: Technology Skills Attainment exams, for CTE Student completors.
Procedures used to evaluate the collected data:
Who collects the data? Art McCoy and Jay Boleach
Who reports the data? Art McCoy and Jay Boleach
Who analyzes the data? Art McCoy and Jay Boleach
Types of data used to evaluate the overall goals and Technology Skills Attainment exams, for
objectives of the program or service: CTE Student completors.
Strengths of the Program (for program reports only):
N/A
Once the curriculum is written, we would like to have the course adapted by
Plans for Improvement:
the School Board and the District.
Improvements during the
N/A
last two years:
Recommendation:
That the Board of Education accept the Sports and Entertainment Marketing pilot program.
For Board Information A Scheduled Program Report
For Board Action A Scheduled Non-Program Report
Board of Education/Local
State
Federal
Student Performance
Highly Qualified Staff
Facilities/Instructional Resources
Parent/Community Involvement
Governance
1: Ensure that all of our students read at or above grade level setting expectations for high achie
2: Support the recruitment and selection of a diverse staff helping to achieve even higher expect
3: Ensure fiscal stability through sound practices and incorporate green technologies where app
4: Prepare all students for life, creating an environment where staff, family, and community deve
5: The Board of Education will continue to engage in professional development and training to p
xpectations for high achievement.
hieve even higher expectations for our District.
n technologies where applicable.
mily, and community develop positive relationships through the appreciation of diversity.
lopment and training to provide effective leadership.