LinkedIn, Facebook,
Delicious … Now
What?
Caroline Melberg
www.SmallBusinessMavericks.com
Turning small business owners into Marketing Mavericks who lead their industries and grow their sales!
Marketing as We Know it
Marketing as we know it has changed
Communication has become …
Conversation
From “one-way” push strategies to interactive strategies and dialogue
This has occurred because of new technologies that have shifted the
control to…all of us!
TiVo, iPod, Web 2.0 Technologies
Joining the conversation is not just about “dialogue” – it’s about
interactivity and control
Web 2.0 and Social Media give your visitors control
Visitors now desire and expect a level of control in the way they interact
with you
10/28/2011 Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! 2
Paying Attention
From Information Age to …
Attention Age
“Build it and They Will Come”
Plenty of information – no time time to absorb it
Your visitors are looking for information, packaged in a way they
can absorb it and delivered to them in their preferred medium –
available when they want it and how they want it so they can
make sense of it
AIDA (ATTENTION, Interest, Desire, Action!)
10/28/2011 Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! 3
Is Anyone Really Out
There?
Web 2.0 Technologies
56% of businesses surveyed by Forrester
Research have Web 2.0 in their 2008 Plans
73% of all purchase decisions are now
researched first online
71.2% of all searches take place on Google
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The 6 Types of Social
Media
Blogging – an excellent way to improve your
site’s search engine optimization
Link from your blog to your website to promote your
website
Social News Sites
Digg.com, Topix.net, Prweb.com, ezinearticles.com
Social Networking Sites
LinkedIn, Facebook, MySpace, Industry Specific
Directories
10/28/2011 Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! 5
The 6 Types of Social
Media (Continued)
Social Bookmarking Sites
Delicious.com, Stumbleupon.com
Use tagging to create links to your site and tell the
search engines what your site is about
Social Page Creation Sites
Squidoo.com, Hubpages.com, Ning.com
Create pages of content within these sites and link to
your website as a promotional tool
Social Video and Images
Flickr.com, YouTube.com, Viddler.com,
TubeMogul.com
10/28/2011 Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! 6
Keys to Social Media
Don’t Lurk – be a participant in the community,
acclimate yourself to the way that people within
the community interact, then make connections
Don’t be overly promotional – communicate and
share information first, offer your products and
services after the fact
Have fun – don’t prejudge connections – you
never know where someone will lead you
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Where to Start
Start by launching your blog – it’s a great way for
you to generate content that you can leverage
on all other Social Media sites
Then try LinkedIn for business connections.
Promote your blog in blog directories such as
BlogCatalog.com or MyBlogLog.com
Submit/post to Digg.com using your blog posts
as content, link to your website to promote
Participate in the community; once you are
comfortable, branch out to other Social Media sites
10/28/2011 Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! 8
Questions?
Contact:
Caroline Melberg
952-473-1007
caroline@melberg.com
Visit our website and download The Business
Owner’s Guidebook to Website Design &
Promotion today, FREE!
www.SmallBusinessMavericks.com
10/28/2011 Turning small business owners into Marketing Mavericks who lead their industries and grow their sales! 9
LinkedIn, Facebook,
Delicious…Now What?
Caroline Melberg
www.SmallBusinessMavericks.com
Turning small business owners into Marketing Mavericks who lead their industries and grow their sales!