1.02 Discuss the impact
of sports and
entertainment
marketing on the
economy.
Marketing
Marketing is the process of
developing, promoting,
pricing and distributing
products in order to satisfy
customers’ needs and wants
More Marketing
Marketing involves all of the
activities necessary to get a
product from the producer to
the consumer.
Products
Includeboth goods
and services
Goods
Goods are
tangible objects
that are useful
to consumers.
Examples:
tennis rackets,
soccer balls,
uniforms.
Services
Services are intangible
and include tasks or acts
performed for a customer
for a price or fee.
Examples: Going to a
Broadway play or to a
NASCAR race.
Sports Marketing
The involvement of sports to
develop, promote and distribute
goods and/or services to satisfy
the wants and needs of
consumers.
Includes sponsorship,
endorsements, promotion, and
fan clubs.
Professional Teams
Basketball: Charlotte Bobcats
Football: Carolina Panthers
Hockey: Carolina Hurricanes
Collegiate and
Scholastic Teams
UGA-University of Georgia
FSU-Florida State University
University of Miami
Venues: Arenas,
Stadiums, Coliseums,
Speedways
Verizon Amphitheater
Lowe’s Motor Speedway
Cricket Arena
Commercial Facilities
Marina Boat Land
Health Clubs
Gold’s Gym
YMCA
Triangle SportsPlex
Ladies Fitness and Wellness
Quincy Roberts’ Elite Fitness
Center
Recreation
Aerobics
Soccer
Basketball
Swimming
Area parks
Camps
Tennis Camp
Basketball Camp
Soccer Camp
Camp Thunderbird
Professional Individual
Sports
PGA
World Tennis Association
PBA
Professional Individual
Sports
Running
Swimming
Golf
Bowling
Amateur Sports
AAU-Amateur Athletic Union
Agencies
MLB-Major League Baseball
NBA-National Basketball
Association
NFL-National Football League
NCAA-National College Athletic
Association
SEC
ACC
Sport Support Services
NASCAR Winston Cup Racing
Wives Auxiliary
Sporting Goods Industry
Sports Town
Asics
Nike
Adidas
Diadora
Sport Sponsors
Coca-Cola 600
Cadillac sponsoring the
PGA Tour
Wachovia Cup
Tournament at Quail
Hollow Country Club
Sports Media
Sports Network
Fox Sports Net
ESPN Radio
Entertainment Marketing
Involves the use of
entertainment to develop,
promote and distribute goods
and/or services to satisfy the
wants and needs of customers.
Music Industry
Maverick Records
PSE Records
JMG Records
Quincy Jones
Movie Industry
Warner Brothers
Disney
Actors
Theme Parks
Six Flags
Family Fun Center
Carowinds Theme Park
Radio Industry
FM
AM
Country
Rap
Hip-hop
Jazz
Sirius satellite radio
Film Industry
Sundance Film Festival
Television Industry
Dawson’s Creek is filmed in the
Wilmington area
Dramatic Arts Industry
Children’s Theatre
Adult’s Theatre
Belk Theatre
Video Game Industry
X-Box
Nintendo
Sony
Sega
Fine Arts and Science
Industry
Smithsonian
Museum
Mint Museum
Night Club Industry
Literacy Industry
Library
Internet
Books
Casinos Industry
Las Vegas
Reno
Harrah’s
Hobbies/Craft Industry
Southern Christmas Show
Trends in Sports &
Entertainment
Sports: Entertainment
– Naming Rights – Internet Web
– X-Games Casts
– Sport Specific – MP3’s
Channels – DVD’s
Importance of Sports
and Entertainment
Generates about $213 to $350 billion
in revenue.
Approximately 800 million people
viewed the 2002 Super Bowl.
The average attendance per NFL
game is 66,000.
Importance of Sports
and Entertainment
In 2000, approximately 16,346,710
people watched a NFL game.
The NFL has $17.6 billion in
television deals with CBS, FOX, ABC,
and ESPN.
The NBA average is about 16,804
attendants.
The average MLB attendance is
20,000,000 per year.
Importance of Sports and
Entertainment
Over 35 million
people visit Walt
Disney World each
year.
The Titanic, the
movie, grossed
almost $1 billion in
global ticket sales.
Importance of Sports and
Entertainment
Over 95 million American
households own a VCR.
Over 30 million American
households own a DVD player.
68% of Americans subscribe to
cable TV.
Sports Goods
Entertainment Goods
Sports Services Entertainment
Services
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