Docstoc

Everything_you_always_wanted_to_know_about_the_Competition

Document Sample
Everything_you_always_wanted_to_know_about_the_Competition Powered By Docstoc
					                     Everything you always wanted to know about the

                              Competition, but were afraid to ask.


Channel Blade- Lisa Anacelto
Simple Format:

    1. How many dealers do they have? 25K worldwide 320 dealers nationwide
    2. Who are their big dealers? Mostly marine.
    3. What features do they have to offer? Lead mgr, showroom specs, site maintenance
    4. Which ones do you like? Showroom specs, site maintenance
    5. How do we stack up against their features? We offer the same features and more
    6. Why would a dealer by their service rather than ours? Cheaper in monthly price, otherwise
       nothing else stands out.
    7. How much does their service cost? Up to $400 per week. Set up fees $500-$1000


Kim Milligan- RVUSA.COM
How many dealers: ?

Who are their big dealers: Dakota RV, Best Value RV

What features to they offer: ability to push inventory easily to other medias, portal to RVUSA included in
there pricing, dealer tools in their back end, inventory management tool

What features to you like: I like the portal being included in the pricing structure and the ability to push
inventory to other portals (a lot of dealers have problems with that)

How do we stack up against their features? We have something similar if not better to compare to their
features and we have quite a few more that they don't have… I didn't see any parts and service sections
and I don't think they have the ability to push inventory to ebay.

Why would a dealer by their services rather than ours: cheaper then use and no contract on their base
package, it's month to month

How much does their service cost? From $279-$499 per month with a $195 set up cost
My RV Advantage – Competitive Analysis- John Hunter


     1.   How many dealers do they have?
          175-200 Dealers

     2.    Who are their big dealers?
          Sherwood RV, Colton RV
          Locally – Hawley CC, Repos Unltd, Crowder RV

     3.    What features do they have to offer?
          See Below

     4.   Which ones do you like?
          Custom Web-site, Inventory Layout Control, Inventory Connector (Works With Most Major
          DMSs), SEO, Video

     5.   How do we stack up against their features?
          Close. We have more on back end and our base rate of $300 includes much more than their
          base package. They charge multiple levels with highest at $400/mo. for all features.

     6.   Why would a dealer buy their service rather than ours?
          Custom web-sites. Well organized feature set.

     7.    How much does their service cost?
          See Below.

A Feature List that Will Make You Smile
MyRVAdvantage Website offer literally hundreds of features. So many that it's impossible to list them all here (and you would
get bored reading about all of them). So below are a few highlights that woll help your dealership right away. Keep in mind
that while many of these features are included with our Basic package some of these features require either a Plus or Pro
subscription.

Online Inventory Showroom
Present your inventory in an easy to use, easy to search online system. Features like multiple image upload, related inventory
and automated SEO and URLs get your inventory found before the competition. Complete layout control and customization
feature also mean you can make your inventory look the way YOU want.

Content Articles Module
Getting information, photos and specials on your website has never been easier. If you can use Word you can easily maintain
your website in minutes.

Search Engine Optimization Engine
Our SEO engine is built right into our product. Fire and forget SEO means once you’ve published an RV or article there is
nothing left to do except get great SEO. And our advanced tools allow you to customize SEO for your specific needs.

Featured Inventory
Put your inventory front and center on your site. Show visitors the right units as soon as they arrive or feature inventory
anywhere on your site.
Website Statistics and Analytics
Tracking website traffic is important. Tracking what visitors do, their patterns, what they like and don’t like is even more
important. Google Analytics come pre-installed on every MyRVAdvantage website.

Online Forms
Engage customers easily with our standard online forms. Contact Us, Request More Information about a unit, Customer
feedback, etc are all included with our basic package.

Custom Online Form Builder
Need a little more than the standard forms? No problem, our custom online form builder allows you to create almost any form
you can dream up. Start with one or ours and expand it – or create something specific from scratch. Make updates and changes
easily and easily email, store and export the results anytime you want.

Custom Website Design
All of our customers enjoy the benefits of a completely custom website design. Our custom website designs give your
dealership a unique look and marketing presence in a cookie cutter website world

Online Specials
Emphasize your “specials”, “discounts” or “featured” inventory quickly and easily through not only a specials page…but by
calling attention to these RV through your online showroom and website.

Classified Website Feeds
Automate the publishing of your inventory on other classified website like RVTraderOnline, RVSearch, RVTrader and more.

Content Connect
Updating your website regularly is a key part of its success. We’ve made it as easy as using Word. With our Content Connect
feature anyone in your dealership with access can quickly and easily update your site, photos and specials without any special
website knowledge or tools.

Inventory Connector
Keeping your inventory up to date online is easy with our inventory connector. Simply connect any of the major DMS systems
in the industry to MyRVAdvantage and keep your inventory up to date automatically.

Add Video on Unit Pages
Video is a compelling way to show off the features of your RVs. We make it easy to do by making it easy for you to embed your
YouTube or Vimeo videos right alongside your inventory online

Content Syndication
Generating content for your site can be time consuming. With our syndication tools you can easily and automatically import
content and articles from other sites right into yours. Can’t find content? No problem, you can import it directly from us
through our CampfireClicks.com social networking site.

Manufacturers Content Feeds

Our automatic manufacturers content feeds present factory information alongside your online inventory. Photo galleries,
brochures, floor plans and even videos automatically show up alongside your inventory helping to educate your customer while
keeping them on your website.
   Don't pay too much for unnecessary services when you can choose the right combination of
                                              interactive marketing tools for your dealership.
                                                                                                   Basic   Plus   Pro

                                                                            Select your plan >>>


Online Inventory Showroom
Present your inventory in an easy to use, easy to search online system. Features like multiple
image upload, related inventory and automated SEO and URLs get your inventory found before
the competition. Complete layout control and customization feature also mean you can make
your inventory look the way YOU want.



Search Engine Optimization Engine
Our SEO engine is built right into our product. Fire and forget SEO means once you’ve published
an RV or article there is nothing left to do except get great SEO. And our advanced tools allow
you to customize SEO for your specific needs.



Featured Inventory
Put your inventory front and center on your site. Show visitors the right units as soon as they
arrive or feature inventory anywhere on your site.



Website Statistics and Analytics
Tracking website traffic is important. Tracking what visitors do, their patterns, what they like
and don’t like is even more important. Google Analytics come pre-installed on every
MyRVAdvantage website.



Online Forms
Engage customers easily with our standard online forms. Contact Us, Request More Information
about a unit, Customer feedback, etc are all included with our basic package.



Custom Online Form Builder
Need a little more than the standard forms? No problem, our custom online form builder allows
you to create almost any form you can dream up. Start with one or ours and expand it – or



Custom Website Design
All of our customers enjoy the benefits of a completely custom website design. Our custom
website designs give your dealership a unique look and marketing presence in a cookie cutter
website world
Online Specials
Emphasize your “specials”, “discounts” or “featured” inventory quickly and easily through not
only a specials page…but by calling attention to these RV through your online showroom and
website.



Classified Website Feeds
Automate the publishing of your inventory on other classified website like RVTraderOnline,
RVSearch, RVTrader and more.



Content Connect
Updating your website regularly is a key part of its success. We’ve made it as easy as using
Word. With our Content Connect feature anyone in your dealership with access can quickly and
easily update your site, photos and specials without any special website knowledge or tools.



Inventory Connector
Keeping your inventory up to date online is easy with our inventory connector. Simply connect
any of the major DMS systems in the industry to MyRVAdvantage and keep your inventory up to
date automatically.



Add Video on Unit Pages
Video is a compelling way to show off the features of your RVs. We make it easy to do by making
it easy for you to embed your YouTube or Vimeo videos right alongside your inventory online



Content Syndication
Generating content for your site can be time consuming. With our syndication tools you can
easily and automatically import content and articles from other sites right into yours. Can’t find
content? No problem, you can import it directly from us through our CampfireClicks.com social
networking site.



Manufacturers Content Feeds
Our automatic manufacturers content feeds present factory information alongside your online
inventory. Photo galleries, brochures, floor plans and even videos automatically show up
alongside your inventory helping to educate your customer while keeping them on your website.



                                           Select your plan, choose your monthly price >>>           $199   $299   $399


                                                                                  Setup Fees >>>     $499   $999   $1499
MyRVAdvantage eMarketing System Features

(IMPORTANT NOTE: All MyRVAdvantage eMarketing Programs require a MyRVAdvantage Pro Website Program)

eMarketing Module
Get and stay connected with your prospects, customers and leads throughout complete eMarketing module. From
simple eCards to monthly newsletters and inventory specials and one-to-one email marketing campaigns; our
eMarketing module keeps your dealership connected with your customers and buyers easily with better results
and less expense then direct mail or other forms of marketing.

Subscriber Capture
Building your eMarketing list is easier than ever. Easily convert visitors into subscribers through our active forms.
Our Active subscriptions allow visitors to sign up on their own and our Passive Subscriptions ensure that all
engagement through forms, email, live chat or registration are subscribed as well.

Opt in / Opt Out Management
Ensuring that subscribers can manager their account easily keep prospects happy and your dealership in
compliance with email rules. Our built in systems makes this easy and puts the subscriber in charge.

Subscription List Manager
Do you already have a list of customers and RV show visitors? Maybe you would like to purchase a list from an
email company and market to it? GoRVing leads, Manufacturers leads? No matter where your eMarketing leads
originate our subscription list management means you can easily import them into the system and begin
eMarketing to them right away.

Ad Hoc Broadcast eCard
Sometimes you just need to get the work out quickly about something. A new product, a show, a change in an
event. With our eMarketing system you can quickly and easily send out one time eCards and emails updating
people instantly.

Monthly Broadcast eNewsletter
Staying in touch with your customers, prospected and subscribers keeps them connected to your dealership. Our
“Fire and forget” eNewsletter campaigns re-purpose the information already on your site and push it out to your
subscribers automatically. Set it up once and let it run. It can even be combined with our Pro Website Syndicated
Content features keeping fresh information in front of your prospects and customers with little to no work from
your dealership staff.

Monthly Inventory Specials Notification
One of the most powerful features we offer is the ability to put your new and changing inventory in front of your
subscribers. By upgrading to our Plus Program you can send out monthly inventory special to your customers. You
can even segment them or seamlessly combined them into your monthly newsletters

eCultivation *
Connecting with your prospects on a one-to-one basis is the ultimate eMarketing tool. With our tools and services
you can create campaigns targeted to specific types of customer, not only based on their interests – but where
they are in the purchasing process. From and initial contact to a ten year follow up than you message our toolsets
and professional services can create, setup, manage an maintain specific one to one eMarketing plans for each and
ever one of your customers.
INTERACT RV- Brian Carter

   1. Approximately 150 Dealers in Network
   2. Big Dealers – Funtime Rv in Texas, General RV in Michigan, Worldwide RV in Arizona (part of a
      dealer group of 84), Russ Dean RV in Washington
   3. Features:
          a. Built in SEO
          b. Custom design sites
          c. Showroom
          d. Rv library w/pre filled out specs
          e. Build your rv**
          f. Capture leads from classified sites and get them in system to follow up
          g. Lead management
          h. Website stats
          i. Auto inventory upload with ids or sys2000
          j. Data integration (rvusa, rvtrader, rvsearch, + more)
          k. GUARANTEE more leads in 90 days or its free until we do
          l. Video brochures
          m. CRM to manage leads
          n. Call tracking


   4. I like:
                The guarantee

   5. How do we stack up against their features: They have a lot of the same features as us. I think our
      sites look more professional. Showroom feature prints actual brochure – you can’t print simple
      brochure page with dealer info. The sites I looked at looked similar. Not sure what their website
      statistics or their lead mgmt. looks like on the backend although they claim the same type of
      info as we give. They have NO ecommerce features.
   6. Why Buy? 90 day guarantee – more leads in 90 days or it’s free until they get you those leads.
   7. Cost: Approx. - AVG $3995 down, $595/month
The following is my competitive report for Ultimate Video Showcase please let me know
if this thorough enough or if you need more information. Have a great vacation and look
forward to speaking with you when you get back thank you.



Chuck Palvic



   1.   How many dealers do they have?

   150 Dealers across the country
   2.   Who are their big dealers?

   Johnnie Walker RVs
   Haylett North Country RV
   Noble RV
   Hemlock Hill RV
   Fogdall RV
   Trailside RV
   Avalon RV
   Camperland Oklahoma
   Tri-Am RV Center

   3. What features do they have to offer?


Website front and back

Inventory management

Unlimited email accounts

Monthly hosting

Daily backup

Inventory display and Management

Unlimited photos for your inventory display
Unlimited Video

Stock video archives from 2005

Stock 360 virtual tours

Secure Financing page

Daily inventory updates

Lead management

Rental platform

RV Builder platform

Special pricing platform

Collect Deposits & Purchases online
Craigslist
Ebay

   4.   Which ones do you like?

   I think having the Craigslist push is a nice feature.
   Unlimited Videos and photos.

   5.   How do we stack up against their features?

   We offer more features especially on the back end. I could not find out any
     information concerning SEO/SEM.

   6. Why would a dealer by their service rather than ours?


   The only thing that really stands out to me is the bundled pricing.

   7.   How much does their service cost?

Monthly service is $595.00 and includes everything. No set-up fee.
   We submit your site every day (indexing) and repair any broken links so you'll rank on the
    engines.
   Hosting
   Unlimited Video (archived to 2005) or use your own
   Post unlimited photos on your inventory
   Unlimited Email Accounts
   Graphics (we'll create what ever graphics you need for your site)
   Unlimited web pages
   Unlimited web users
   Inventory management
   Daily inventory update (your DMS software)
   RV Builder (build your own RV platform with over 4,500 floor plans loaded in the data base)
   RV Rental platform includes the ability to create seasons, features, etc.
   Special pricing icon...draw attention to your hot items
   BUY IT NOW button allows your visitor to submit payment and purchase unit on the spot
   DEPOSIT button allows your visitor to submit a deposit payment on the spot
   Title page editor
   Dream RV submission form (lead generation)
   Make an offer link
   Trade-in form
   Unlimited Video
   360 Tour option
   We'll push to third party classified sites (no additional charge)
   Self managed website (or we'll do it for you...you decide)
   Secure SSL License...collect deposits, financing applications, rental deposits
   e-commerce Parts Store

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:6
posted:10/28/2011
language:English
pages:10